dsh-hyperframes 0.1.1 → 0.3.0

package/skills/hyperframes-creative/references/visual-styles.md

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+# Visual Style Library
+
+Named visual identities for HyperFrames videos. Each style is grounded in a real graphic design tradition and expressed as a DESIGN.md-compatible token block. Use them as starters — copy the YAML into your project's `design.md` front matter, then customize.
+
+**How to pick:** Match mood first, content second. Ask: _"What should the viewer FEEL?"_
+
+**How to use:** Copy the style's YAML token block into `design.md` front matter. Add `## Overview`, `## Colors`, `## Typography`, `## Elevation`, `## Components`, `## Do's and Don'ts` prose sections to complete the file.
+
+## Contents
+
+- Quick reference
+- Swiss Pulse
+- Velvet Standard
+- Deconstructed
+- Maximalist Type
+- Data Drift
+- Soft Signal
+- Folk Frequency
+- Shadow Cut
+- Mood to style guide
+- Creating custom styles
+
+## Quick Reference
+
+| Style           | Mood                  | Best for                           | Transition shader                 |
+| --------------- | --------------------- | ---------------------------------- | --------------------------------- |
+| Swiss Pulse     | Clinical, precise     | SaaS, data, dev tools, metrics     | Cinematic Zoom or SDF Iris        |
+| Velvet Standard | Premium, timeless     | Luxury, enterprise, keynotes       | Cross-Warp Morph                  |
+| Deconstructed   | Industrial, raw       | Tech launches, security, punk      | Glitch or Whip Pan                |
+| Maximalist Type | Loud, kinetic         | Big announcements, launches        | Ridged Burn                       |
+| Data Drift      | Futuristic, immersive | AI, ML, cutting-edge tech          | Gravitational Lens or Domain Warp |
+| Soft Signal     | Intimate, warm        | Wellness, personal stories, brand  | Thermal Distortion                |
+| Folk Frequency  | Cultural, vivid       | Consumer apps, food, communities   | Swirl Vortex or Ripple Waves      |
+| Shadow Cut      | Dark, cinematic       | Dramatic reveals, security, exposé | Domain Warp                       |
+
+---
+
+## 1. Swiss Pulse — Josef Müller-Brockmann
+
+**Mood:** Clinical, precise | **Best for:** SaaS dashboards, developer tools, APIs, metrics
+
+```yaml
+name: Swiss Pulse
+colors:
+  primary: "#1a1a1a"
+  on-primary: "#ffffff"
+  accent: "#0066FF"
+typography:
+  headline:
+    fontFamily: Helvetica Neue
+    fontSize: 5rem
+    fontWeight: 700
+  label:
+    fontFamily: Inter
+    fontSize: 0.875rem
+    fontWeight: 400
+  stat:
+    fontFamily: Helvetica Neue
+    fontSize: 7rem
+    fontWeight: 700
+rounded:
+  none: 0px
+  sm: 2px
+spacing:
+  sm: 8px
+  md: 16px
+  lg: 32px
+motion:
+  energy: high
+  easing:
+    entry: "expo.out"
+    exit: "power4.in"
+    ambient: "none"
+  duration:
+    entrance: 0.4
+    hold: 1.5
+    transition: 0.6
+  atmosphere:
+    - grid-lines
+    - registration-marks
+  transition: cinematic-zoom
+```
+
+Grid-locked compositions. Every element snaps to an invisible 12-column grid. Numbers dominate the frame at 80–120px. Animated counters count up from 0. Hard cuts, no decorative transitions. Nothing floats.
+
+---
+
+## 2. Velvet Standard — Massimo Vignelli
+
+**Mood:** Premium, timeless | **Best for:** Luxury products, enterprise software, keynotes, investor decks
+
+```yaml
+name: Velvet Standard
+colors:
+  primary: "#0a0a0a"
+  on-primary: "#ffffff"
+  accent: "#1a237e"
+typography:
+  headline:
+    fontFamily: Inter
+    fontSize: 3rem
+    fontWeight: 300
+    letterSpacing: 0.15em
+    textTransform: uppercase
+  body:
+    fontFamily: Inter
+    fontSize: 1rem
+    fontWeight: 300
+    lineHeight: 1.6
+rounded:
+  sm: 0px
+  md: 2px
+spacing:
+  sm: 16px
+  md: 32px
+  lg: 64px
+motion:
+  energy: calm
+  easing:
+    entry: "sine.inOut"
+    exit: "power1.in"
+    ambient: "sine.inOut"
+  duration:
+    entrance: 1.2
+    hold: 3.0
+    transition: 1.5
+  atmosphere:
+    - subtle-grain
+    - hairline-rules
+  transition: cross-warp-morph
+```
+
+Generous negative space. Symmetrical, centered, architectural precision. Thin sans-serif, ALL CAPS, wide letter-spacing. Sequential reveals with long holds. Nothing snaps — everything glides with intention. Luxury takes its time.
+
+---
+
+## 3. Deconstructed — Neville Brody
+
+**Mood:** Industrial, raw | **Best for:** Tech news, developer launches, security products, punk-energy reveals
+
+```yaml
+name: Deconstructed
+colors:
+  primary: "#1a1a1a"
+  on-primary: "#f0f0f0"
+  accent: "#D4501E"
+typography:
+  headline:
+    fontFamily: Space Grotesk
+    fontSize: 4rem
+    fontWeight: 700
+  label:
+    fontFamily: Space Mono
+    fontSize: 0.75rem
+    fontWeight: 700
+    textTransform: uppercase
+rounded:
+  none: 0px
+spacing:
+  sm: 4px
+  md: 12px
+  lg: 24px
+motion:
+  energy: high
+  easing:
+    entry: "back.out(2.5)"
+    exit: "steps(8)"
+    ambient: "elastic.out(1.2, 0.4)"
+  duration:
+    entrance: 0.3
+    hold: 1.0
+    transition: 0.5
+  atmosphere:
+    - scan-lines
+    - glitch-artifacts
+    - grain-overlay
+  transition: glitch
+```
+
+Type at angles, overlapping edges, escaping frames. Bold industrial weight. Gritty textures: scan-line effects, glitch artifacts baked into design. Text SLAMS and SHATTERS. Letters scramble then snap to final position. Intentional irregularity — nothing should feel polished.
+
+---
+
+## 4. Maximalist Type — Paula Scher
+
+**Mood:** Loud, kinetic | **Best for:** Big product launches, milestone announcements, high-energy hype videos
+
+```yaml
+name: Maximalist Type
+colors:
+  primary: "#0a0a0a"
+  on-primary: "#ffffff"
+  accent-red: "#E63946"
+  accent-yellow: "#FFD60A"
+typography:
+  headline:
+    fontFamily: Anton
+    fontSize: 8rem
+    fontWeight: 400
+    textTransform: uppercase
+  subhead:
+    fontFamily: Space Grotesk
+    fontSize: 3rem
+    fontWeight: 700
+rounded:
+  none: 0px
+spacing:
+  sm: 0px
+  md: 8px
+motion:
+  energy: high
+  easing:
+    entry: "expo.out"
+    exit: "back.out(1.8)"
+    ambient: "power3.out"
+  duration:
+    entrance: 0.3
+    hold: 0.8
+    transition: 0.4
+  atmosphere:
+    - type-layers
+    - color-blocks
+  transition: ridged-burn
+```
+
+Text IS the visual. Overlapping type layers at different scales and angles, filling 50–80% of frame. Bold saturated colors — maximum contrast. Everything kinetic: slamming, sliding, scaling. 2–3 second rapid-fire scenes. No static moments. Fast arrivals, hard stops.
+
+---
+
+## 5. Data Drift — Refik Anadol
+
+**Mood:** Futuristic, immersive | **Best for:** AI products, ML platforms, data companies, speculative tech
+
+```yaml
+name: Data Drift
+colors:
+  primary: "#0a0a0a"
+  on-primary: "#e0e0e0"
+  accent-purple: "#7c3aed"
+  accent-cyan: "#06b6d4"
+typography:
+  headline:
+    fontFamily: Inter
+    fontSize: 2.5rem
+    fontWeight: 200
+    letterSpacing: 0.05em
+  body:
+    fontFamily: Inter
+    fontSize: 0.875rem
+    fontWeight: 300
+rounded:
+  sm: 4px
+  md: 12px
+  full: 9999px
+spacing:
+  sm: 16px
+  md: 32px
+  lg: 64px
+motion:
+  energy: moderate
+  easing:
+    entry: "sine.inOut"
+    exit: "power2.out"
+    ambient: "sine.inOut"
+  duration:
+    entrance: 1.0
+    hold: 2.5
+    transition: 1.5
+  atmosphere:
+    - particle-field
+    - light-traces
+    - radial-glow
+  transition: gravitational-lens
+```
+
+Thin futuristic sans-serif — floating, weightless, minimal. Fluid morphing compositions. Extreme scale shifts (micro → macro). Particles coalesce into numbers. Light traces data paths through the frame. Smooth, continuous, organic. Nothing hard.
+
+---
+
+## 6. Soft Signal — Stefan Sagmeister
+
+**Mood:** Intimate, warm | **Best for:** Wellness brands, personal stories, lifestyle products, human-centered apps
+
+```yaml
+name: Soft Signal
+colors:
+  primary: "#FFF8EC"
+  on-primary: "#2a2a2a"
+  accent-amber: "#F5A623"
+  accent-rose: "#C4A3A3"
+  accent-sage: "#8FAF8C"
+typography:
+  headline:
+    fontFamily: Playfair Display
+    fontSize: 3rem
+    fontWeight: 400
+    fontStyle: italic
+  body:
+    fontFamily: Inter
+    fontSize: 1rem
+    fontWeight: 300
+    lineHeight: 1.7
+rounded:
+  sm: 8px
+  md: 16px
+  lg: 24px
+  full: 9999px
+spacing:
+  sm: 12px
+  md: 24px
+  lg: 48px
+motion:
+  energy: calm
+  easing:
+    entry: "sine.inOut"
+    exit: "power1.inOut"
+    ambient: "sine.inOut"
+  duration:
+    entrance: 1.0
+    hold: 3.0
+    transition: 1.5
+  atmosphere:
+    - soft-gradient
+    - warm-grain
+  transition: thermal-distortion
+```
+
+Handwritten-style or humanist serif fonts. Personal, lowercase, delicate. Close-up framing: single element fills the frame. Slow drifts and floats, never snaps. Soft organic motion. Nothing should feel hurried or polished. Intimate, never corporate.
+
+---
+
+## 7. Folk Frequency — Eduardo Terrazas
+
+**Mood:** Cultural, vivid | **Best for:** Consumer apps, food platforms, community products, festive launches
+
+```yaml
+name: Folk Frequency
+colors:
+  primary: "#ffffff"
+  on-primary: "#1a1a1a"
+  accent-pink: "#FF1493"
+  accent-blue: "#0047AB"
+  accent-yellow: "#FFE000"
+  accent-green: "#009B77"
+typography:
+  headline:
+    fontFamily: Fredoka One
+    fontSize: 4rem
+    fontWeight: 400
+  body:
+    fontFamily: Nunito
+    fontSize: 1rem
+    fontWeight: 600
+rounded:
+  sm: 8px
+  md: 16px
+  lg: 32px
+  full: 9999px
+spacing:
+  sm: 8px
+  md: 16px
+  lg: 32px
+motion:
+  energy: high
+  easing:
+    entry: "back.out(1.6)"
+    exit: "elastic.out(1, 0.5)"
+    ambient: "sine.inOut"
+  duration:
+    entrance: 0.5
+    hold: 1.5
+    transition: 0.8
+  atmosphere:
+    - pattern-tiles
+    - confetti-burst
+    - color-blocks
+  transition: swirl-vortex
+```
+
+Bold warm rounded type. Pattern and repetition — folk art rhythm and density. Layered compositions with rich visual texture. Every frame feels handcrafted. Colorful motion: elements bounce, pop, spin into place with joy. Overshoots feel intentional. Celebratory energy.
+
+---
+
+## 8. Shadow Cut — Hans Hillmann
+
+**Mood:** Dark, cinematic | **Best for:** Security products, dramatic reveals, investigative content, intense launches
+
+```yaml
+name: Shadow Cut
+colors:
+  primary: "#0a0a0a"
+  on-primary: "#f0f0f0"
+  surface: "#3a3a3a"
+  accent: "#C1121F"
+typography:
+  headline:
+    fontFamily: Oswald
+    fontSize: 4rem
+    fontWeight: 700
+    textTransform: uppercase
+  body:
+    fontFamily: Inter
+    fontSize: 0.875rem
+    fontWeight: 400
+rounded:
+  none: 0px
+  sm: 2px
+spacing:
+  sm: 8px
+  md: 16px
+  lg: 48px
+motion:
+  energy: moderate
+  easing:
+    entry: "power3.out"
+    exit: "power4.in"
+    ambient: "sine.inOut"
+  duration:
+    entrance: 0.8
+    hold: 2.5
+    transition: 1.2
+  atmosphere:
+    - deep-shadow
+    - vignette
+    - grain-overlay
+  transition: domain-warp
+```
+
+Near-monochrome: deep blacks, cold greys, stark white + one blood accent. Sharp angular text like film noir title cards. Heavy contrast, no softness. Elements emerge from darkness — reveal is the narrative. Slow creeping push-ins, dramatic scale reveals. The pause before the hit matters. Domain Warp dissolves reality before the next scene.
+
+---
+
+## Mood → Style Guide
+
+| If the content feels...            | Use...          |
+| ---------------------------------- | --------------- |
+| Data-driven, analytical, technical | Swiss Pulse     |
+| Premium, enterprise, luxury        | Velvet Standard |
+| Raw, punk, aggressive, rebellious  | Deconstructed   |
+| Hype, loud, high-energy launch     | Maximalist Type |
+| AI, ML, speculative, futuristic    | Data Drift      |
+| Human, warm, personal, wellness    | Soft Signal     |
+| Cultural, fun, consumer, festive   | Folk Frequency  |
+| Dark, dramatic, intense, cinematic | Shadow Cut      |
+
+---
+
+## Creating Custom Styles
+
+These 8 styles are starters — not constraints. Create your own:
+
+1. **Name it** after a designer, art movement, or cultural reference
+2. **Write YAML tokens** — `colors` (2–5 tokens), `typography` (2–3 scales), `rounded`, `spacing`, `motion` (energy + easing + duration + atmosphere + transition)
+3. **Add prose** — one paragraph describing the feel, what to do, what to avoid
+4. **Token references** — use `{colors.accent}`, `{typography.headline}` in component definitions
+
+The pattern: **YAML tokens (what) → prose rationale (why) → components (how they combine).**