dojo.md 0.1.0

package/courses/product-description-ecommerce/scenarios/level-5/ecommerce-content-strategy.yaml

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+meta:
+  id: ecommerce-content-strategy
+  level: 5
+  course: product-description-ecommerce
+  type: output
+  description: "Build a holistic content strategy that connects product descriptions to the full e-commerce content ecosystem"
+  tags: [ecommerce, content-strategy, ecosystem, holistic, mastery]
+
+state: {}
+
+trigger: |
+  Product descriptions don't exist in isolation — they're part of a
+  content ecosystem that includes category pages, buying guides, blog
+  posts, email campaigns, social media, and customer reviews. A holistic
+  content strategy ensures all content works together to drive discovery,
+  consideration, and purchase.
+
+  Build a content ecosystem for an outdoor gear e-commerce brand:
+
+  Brand: "Basecamp Supply" — Mid-range outdoor equipment
+  Annual revenue: $12M
+  Products: 500 SKUs across camping, hiking, climbing, and water sports
+  Team: 2 copywriters, 1 content strategist, 1 social media manager
+
+  Part 1: Content ecosystem map
+  1. Map how product descriptions connect to:
+     - Category page descriptions (how do they differ?)
+     - Buying guides (how do descriptions reference guides?)
+     - Blog posts (how do blog posts drive to product pages?)
+     - Email campaigns (how is product copy adapted for email?)
+     - Social media (how are descriptions adapted for social?)
+     - Customer reviews (how do reviews enhance descriptions?)
+  2. Design the internal linking architecture
+  3. Create the content hub model (pillar content + supporting content)
+  4. Map the customer journey: which content type at each stage
+
+  Part 2: Integrated description strategy
+  1. Write integrated content for ONE product ecosystem:
+     Product: 3-person backpacking tent ($349)
+
+     a) Product page description (250 words)
+     b) Category page blurb (50 words, within "Backpacking Tents" page)
+     c) Buying guide excerpt ("How to Choose a Backpacking Tent" —
+        write the section featuring this product)
+     d) Blog post excerpt ("5 Best Tents for PCT Thru-Hiking" —
+        write the section for this tent)
+     e) Email campaign block (cart abandonment email featuring this tent)
+     f) Instagram caption (for lifestyle photo of this tent)
+     g) Google Shopping description (short-form, keyword-optimized)
+
+  2. Show how each piece of content links to the others
+  3. Explain the SEO strategy that prevents cannibalization
+  4. Design the content calendar (when each piece publishes)
+
+  Part 3: Content performance framework
+  1. Attribution model: how to credit each content type's contribution
+     to product sales
+  2. Content gap analysis methodology
+  3. Competitive content benchmarking approach
+  4. Quarterly content review process
+
+  Part 4: Scaling strategy
+  1. How to scale this ecosystem approach to 500 products
+  2. Prioritization framework: which products get full ecosystem treatment
+  3. AI-assisted content creation for ecosystem scaling
+  4. Measurement: how to know the ecosystem is working
+
+assertions:
+  - type: llm_judge
+    criteria: "The content ecosystem is genuinely interconnected — each piece of content links to and supports others, creating a cohesive experience across touchpoints"
+    weight: 0.30
+    description: "Genuinely interconnected ecosystem"
+  - type: llm_judge
+    criteria: "All 7 content pieces for the tent work together — each adapts the product story for its channel while maintaining consistency and avoiding redundancy"
+    weight: 0.25
+    description: "Cohesive multi-channel content"
+  - type: llm_judge
+    criteria: "Anti-cannibalization strategy is sound — clearly differentiates the SEO intent of product pages, category pages, buying guides, and blog posts"
+    weight: 0.25
+    description: "Sound anti-cannibalization strategy"
+  - type: llm_judge
+    criteria: "Scaling strategy is realistic — acknowledges that not all 500 products can get full ecosystem treatment and provides practical prioritization"
+    weight: 0.20
+    description: "Realistic scaling strategy"

package/courses/product-description-ecommerce/scenarios/level-5/ecommerce-copywriting-mastery.yaml

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+meta:
+  id: ecommerce-copywriting-mastery
+  level: 5
+  course: product-description-ecommerce
+  type: output
+  description: "Demonstrate mastery by writing product descriptions across every product type, price point, and audience"
+  tags: [ecommerce, mastery, comprehensive, portfolio, mastery]
+
+state: {}
+
+trigger: |
+  This is the ultimate product description challenge. Write exceptional
+  descriptions across 10 radically different products — each requiring
+  a different approach, tone, audience understanding, and conversion
+  strategy. This tests every skill learned in this course.
+
+  Write master-level product descriptions for all 10 products:
+
+  1. $5 commodity: Pack of 12 mechanical pencils
+  Challenge: Make a boring, low-consideration product stand out
+
+  2. $49 mid-range tech: Smart LED light bulbs (4-pack)
+  Challenge: Balance technical specs with lifestyle benefits
+
+  3. $199 considered purchase: Ergonomic keyboard
+  Challenge: Overcome "my current keyboard works fine" inertia
+
+  4. $895 luxury: Italian leather weekender bag
+  Challenge: Justify premium pricing through craftsmanship story
+
+  5. $2,499 high-ticket: Electric bike
+  Challenge: Address major purchase anxiety with comprehensive info
+
+  6. Subscription ($15/month): Curated book box
+  Challenge: Sell the surprise and ongoing value, not a single product
+
+  7. Digital product ($79): Online photography course
+  Challenge: Sell intangible value and transformation, not a physical thing
+
+  8. B2B product ($5,000/year): CRM software
+  Challenge: Speak to multiple stakeholders (user, manager, buyer)
+
+  9. Handmade/artisan ($65): Hand-thrown ceramic vase
+  Challenge: Convey uniqueness and justify handmade premium
+
+  10. Controversial/sensitive ($34): CBD sleep gummies
+  Challenge: Navigate regulations while building trust for a stigmatized category
+
+  For each product:
+  1. Write the complete product description (200-250 words)
+  2. Write 5 bullet points
+  3. Write the meta description
+  4. Identify the single most important conversion driver
+  5. Write the one-sentence elevator pitch
+  6. Explain your strategic approach and why it works for this specific
+     product type
+
+  After all 10, provide:
+  - Analysis: what changes between product types and what stays consistent
+  - The universal principles that apply to ALL product descriptions
+  - Your personal product description writing process (step by step)
+  - Career advice: how to become an expert e-commerce copywriter
+
+assertions:
+  - type: llm_judge
+    criteria: "All 10 descriptions are distinctly tailored — each adapts tone, length, detail level, and selling approach to match its specific product type, price point, and audience"
+    weight: 0.30
+    description: "Distinctly tailored descriptions"
+  - type: llm_judge
+    criteria: "Difficult products are handled expertly — the commodity pencils are made compelling, the CBD gummies navigate regulations gracefully, the B2B software speaks to multiple stakeholders"
+    weight: 0.30
+    description: "Expert handling of difficult products"
+  - type: llm_judge
+    criteria: "Universal principles are genuinely insightful — identify patterns that work across all 10 products while acknowledging what must change"
+    weight: 0.20
+    description: "Genuinely insightful universal principles"
+  - type: llm_judge
+    criteria: "The writing process is detailed and teachable — provides a step-by-step methodology that another copywriter could follow to achieve similar results"
+    weight: 0.20
+    description: "Detailed teachable writing process"

package/courses/product-description-ecommerce/scenarios/level-5/enterprise-catalog-transformation.yaml

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+meta:
+  id: enterprise-catalog-transformation
+  level: 5
+  course: product-description-ecommerce
+  type: output
+  description: "Lead a full catalog transformation for an enterprise e-commerce company with 50,000+ products"
+  tags: [ecommerce, enterprise, catalog, transformation, mastery]
+
+state: {}
+
+trigger: |
+  An enterprise retailer with 50,000 products has hired you to transform
+  their entire product catalog. Most descriptions were written by
+  manufacturers and haven't been updated in years. The project has a
+  $200,000 budget and 12-month timeline.
+
+  Company profile:
+  - 50,000 active SKUs, 15 product categories
+  - Mix of private label and third-party brands
+  - Current descriptions: 70% manufacturer-provided (generic), 20%
+    written in-house (inconsistent quality), 10% no description at all
+  - Average product page conversion: 1.8% (goal: 3.0%)
+  - Channels: Own website, Amazon, Walmart, Google Shopping
+  - Team: 5 copywriters, 2 editors, 1 SEO lead, 3 product managers
+  - Technology: Salsify PIM, Shopify Plus, Amazon Seller Central
+
+  Design the complete transformation program:
+
+  Phase 1: Assessment and planning (Month 1-2)
+  1. Design the catalog audit methodology for 50,000 products
+  2. Create the scoring algorithm (automated quality assessment)
+  3. Build the prioritization engine: which products to rewrite first
+  4. Define the ROI model for the executive stakeholder presentation
+  5. Create the resource plan: humans + AI + tools
+  6. Identify the technology stack additions needed
+
+  Phase 2: Content infrastructure (Month 2-3)
+  1. Build the brand voice guidelines for private label
+  2. Create guidelines for enhancing third-party brand descriptions
+  3. Design 15 category-specific templates
+  4. Set up the AI-assisted writing pipeline
+  5. Create the quality assurance framework (automated + human)
+  6. Design the multi-channel adaptation workflow
+
+  Phase 3: Production (Month 3-10)
+  1. Production plan: 50,000 descriptions in 8 months
+  2. Tiered approach: full rewrite (top 5,000), enhanced (next 15,000),
+     template-based (next 20,000), AI-generated with review (bottom 10,000)
+  3. Weekly production targets and quality checkpoints
+  4. AI prompt library for each category and quality tier
+  5. Editor workflow: review cadence, approval criteria, escalation path
+
+  Phase 4: Optimization and maintenance (Month 10-12)
+  1. A/B testing program design for ongoing optimization
+  2. Content performance analytics dashboard
+  3. Seasonal update calendar
+  4. New product onboarding description workflow
+  5. Ongoing maintenance plan: keeping 50,000 descriptions fresh
+  6. Knowledge transfer to internal team
+
+  Deliverables:
+  - Executive summary of the transformation program
+  - Detailed project plan with milestones and dependencies
+  - Budget allocation breakdown ($200K across phases)
+  - Sample descriptions at each quality tier (4 examples)
+  - Risk register and mitigation strategies
+  - Success metrics and reporting framework
+
+assertions:
+  - type: llm_judge
+    criteria: "The tiered approach is strategically sound — high-revenue products get full rewrites while lower-priority products get template-based or AI-assisted treatment, maximizing ROI"
+    weight: 0.25
+    description: "Strategically sound tiered approach"
+  - type: llm_judge
+    criteria: "Production math is realistic — 50,000 descriptions in 8 months with the stated team is achievable with the proposed AI-assisted workflow and tiered quality levels"
+    weight: 0.25
+    description: "Realistic production math"
+  - type: llm_judge
+    criteria: "Budget allocation is reasonable — $200K distributed appropriately across talent, tools, and phases with the highest investment in the production phase"
+    weight: 0.25
+    description: "Reasonable budget allocation"
+  - type: llm_judge
+    criteria: "Risk management is comprehensive — identifies real risks (team burnout, quality degradation at scale, AI hallucination, platform changes) with practical mitigation strategies"
+    weight: 0.25
+    description: "Comprehensive risk management"

package/courses/product-description-ecommerce/scenarios/level-5/full-ecommerce-description-system.yaml

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+meta:
+  id: full-ecommerce-description-system
+  level: 5
+  course: product-description-ecommerce
+  type: output
+  description: "Design a complete end-to-end product description system for a new e-commerce store launch"
+  tags: [ecommerce, system-design, launch, comprehensive, mastery]
+
+state: {}
+
+trigger: |
+  You've been hired as the Head of Product Content for a new DTC
+  (direct-to-consumer) brand launching with 200 products across 6
+  categories. You need to build the entire product description system
+  from scratch — strategy, templates, workflows, and quality standards.
+
+  Brand: "Summit Gear" — Premium outdoor and camping equipment
+  Categories: Tents, sleeping bags, backpacks, cooking gear, clothing,
+  accessories
+  Price range: $15-$599
+  Channels: Own Shopify store, Amazon, REI.com
+  Team: 2 copywriters, 1 SEO specialist, you as content lead
+  Timeline: 200 descriptions needed in 8 weeks for launch
+  Budget: $15,000 for content creation
+
+  Build the complete system:
+
+  Part 1: Content strategy (Week 1)
+  1. Define the brand voice for Summit Gear
+  2. Create the product description style guide
+  3. Establish category-specific templates for all 6 categories
+  4. Define the SEO keyword strategy per category
+  5. Set quality standards and the review process
+
+  Part 2: Production plan (Week 2-7)
+  1. Prioritize which products to write first (revenue × visibility)
+  2. Create the production schedule: 200 descriptions in 6 weeks
+  3. Design the workflow: brief → draft → review → SEO optimize → publish
+  4. Allocate work across the team (who writes what)
+  5. Build the quality assurance checklist
+
+  Part 3: Channel optimization (concurrent with Part 2)
+  1. Create the Shopify store description format
+  2. Create the Amazon listing format
+  3. Create the REI.com product copy format
+  4. Design the master description → channel adaptation process
+  5. Handle cross-channel SEO without duplicate content issues
+
+  Part 4: Measurement and iteration (Week 8+)
+  1. Define success KPIs for product descriptions
+  2. Create the A/B testing roadmap for post-launch optimization
+  3. Build the content maintenance calendar
+  4. Plan for catalog growth (50 new products/quarter)
+  5. Create the content performance reporting template
+
+  Deliverables:
+  - Complete brand voice guide
+  - 6 category-specific description templates (filled in with examples)
+  - Production schedule spreadsheet structure
+  - Sample descriptions for 1 product per category (6 total, across all
+    3 channels = 18 description versions)
+  - Quality checklist and review rubric
+  - KPI dashboard design
+  - Budget allocation breakdown
+
+assertions:
+  - type: llm_judge
+    criteria: "The system is comprehensive and realistic — covers strategy, production, quality, and measurement with practical timelines and resource allocation for a 4-person team"
+    weight: 0.25
+    description: "Comprehensive realistic system"
+  - type: llm_judge
+    criteria: "Sample descriptions demonstrate quality — 6 category examples are distinct, brand-consistent, and demonstrate the templates working in practice"
+    weight: 0.25
+    description: "Quality-demonstrating samples"
+  - type: llm_judge
+    criteria: "Production planning is feasible — 200 descriptions in 8 weeks with 2 writers is achievable with the proposed workflow and prioritization"
+    weight: 0.25
+    description: "Feasible production planning"
+  - type: llm_judge
+    criteria: "Multi-channel strategy avoids common pitfalls — addresses duplicate content, platform-specific formatting, and efficient channel adaptation without tripling the workload"
+    weight: 0.25
+    description: "Smart multi-channel strategy"

package/courses/product-description-ecommerce/scenarios/level-5/personalization-dynamic-descriptions.yaml

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+meta:
+  id: personalization-dynamic-descriptions
+  level: 5
+  course: product-description-ecommerce
+  type: output
+  description: "Design personalized and dynamic product descriptions that adapt to individual shoppers"
+  tags: [ecommerce, personalization, dynamic-content, segmentation, mastery]
+
+state: {}
+
+trigger: |
+  Personalized product descriptions can increase conversion by 15-25%.
+  Dynamic descriptions adapt based on the shopper's behavior, traffic
+  source, location, browsing history, and purchase history. This requires
+  both content strategy and technical implementation.
+
+  Design a dynamic product description system:
+
+  Product: Smart fitness watch ($299)
+  Base features: GPS, heart rate, sleep tracking, 7-day battery, water
+  resistant, 100+ workout modes, stress monitoring, music storage
+
+  Create personalized descriptions for 8 shopper segments:
+
+  Segment 1: First-time visitor from Google search ("best fitness watch")
+  - What they need: comparison-focused, feature-rich, trust-building
+  Task: Write 150 words optimized for first discovery
+
+  Segment 2: Returning visitor (viewed 3 times, hasn't purchased)
+  - What they need: objection handling, urgency, social proof
+  Task: Write 150 words addressing hesitation
+
+  Segment 3: Referral from running blog
+  - What they need: running-specific features, GPS accuracy, training plans
+  Task: Write 150 words emphasizing running capabilities
+
+  Segment 4: Visitor from Instagram ad (lifestyle creative)
+  - What they need: design appeal, social features, lifestyle integration
+  Task: Write 150 words matching the Instagram aesthetic
+
+  Segment 5: Previous customer (owns the older model)
+  - What they need: upgrade justification, new features highlighted, loyalty
+  Task: Write 150 words focused on what's new vs their current model
+
+  Segment 6: Corporate wellness buyer (B2B)
+  - What they need: bulk pricing, fleet management, health data analytics
+  Task: Write 150 words targeting the HR/wellness program decision-maker
+
+  Segment 7: Price-sensitive shopper (came from price comparison site)
+  - What they need: value justification, financing options, total cost of ownership
+  Task: Write 150 words focused on value rather than cost
+
+  Segment 8: Gift buyer (December traffic, browsing multiple products)
+  - What they need: gift appeal, packaging, return policy, sizing help
+  Task: Write 150 words optimized for the gift-giving context
+
+  For each segment:
+  1. Write the personalized description
+  2. Identify the trigger data points (how do you know this is their segment?)
+  3. Define the content modules that change vs stay the same
+  4. Write the personalized CTA
+  5. Design the fallback for when segmentation data is unavailable
+
+  Then provide:
+  - Dynamic content architecture: how to modularize descriptions for
+    personalization
+  - Technology requirements: CDP, CMS, and personalization tools needed
+  - Data requirements: what shopper data enables personalization
+  - Privacy considerations: GDPR/CCPA compliance for personalized content
+  - ROI measurement: how to A/B test personalization effectiveness
+
+assertions:
+  - type: llm_judge
+    criteria: "Segment descriptions are genuinely personalized — each addresses the specific needs, context, and intent of that shopper segment rather than minor word changes"
+    weight: 0.30
+    description: "Genuinely personalized segments"
+  - type: llm_judge
+    criteria: "Trigger data points are practical — identifies realistic behavioral signals that e-commerce platforms can actually detect and act on"
+    weight: 0.25
+    description: "Practical trigger data points"
+  - type: llm_judge
+    criteria: "The modular content architecture is well-designed — clearly defines which content blocks are static vs dynamic, enabling efficient management"
+    weight: 0.25
+    description: "Well-designed modular architecture"
+  - type: llm_judge
+    criteria: "Privacy compliance is properly addressed — covers GDPR consent requirements, CCPA disclosure obligations, and how to personalize with privacy-respecting data"
+    weight: 0.20
+    description: "Properly addressed privacy compliance"

package/courses/product-description-ecommerce/scenarios/level-5/product-description-innovation.yaml

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+meta:
+  id: product-description-innovation
+  level: 5
+  course: product-description-ecommerce
+  type: output
+  description: "Push the boundaries of product descriptions with innovative formats and experimental approaches"
+  tags: [ecommerce, innovation, experimental, creative, mastery]
+
+state: {}
+
+trigger: |
+  The best product descriptions don't just follow best practices — they
+  innovate. This challenge asks you to reimagine what a product
+  description can be, using unconventional formats that capture attention
+  and drive conversion in unexpected ways.
+
+  Create 6 innovative product description formats:
+
+  Innovation 1: Interactive story format
+  Product: Hiking boots ($185)
+  Format: Write a "choose your adventure" style description where the
+  reader's choices reveal different product features
+  - Path A: "You're on a rainy mountain trail..." → waterproof features
+  - Path B: "You're scrambling over rocky terrain..." → grip/traction
+  - Path C: "You're 15 miles into a day hike..." → comfort/support
+
+  Innovation 2: First-person product narrative
+  Product: Vintage-style record player ($249)
+  Format: The product describes itself in first person
+  - "I was designed in a Brooklyn studio..."
+  - Reveal features as personality traits
+  - End with why the product chose this customer
+
+  Innovation 3: Letter from the maker
+  Product: Small-batch hot sauce ($14)
+  Format: A personal letter from the founder to the customer
+  - Origin story as personal journey
+  - Recipe development as passion project
+  - Invitation to join the community
+
+  Innovation 4: Customer day-in-the-life format
+  Product: Smart home hub ($129)
+  Format: Follow a customer through 24 hours showing how the product
+  integrates into their life
+  - 6 AM: alarm and morning routine
+  - 8 AM: security check from the office
+  - 6 PM: arrive home to perfect temperature
+  - 10 PM: goodnight routine automation
+
+  Innovation 5: Comparison to the alternative
+  Product: Standing desk ($599)
+  Format: Side-by-side narrative of two workers — one with the product,
+  one without
+  - Same meeting, different energy levels
+  - Same 3 PM slump, different solutions
+  - Same end-of-day, different back pain levels
+
+  Innovation 6: Minimalist anti-description
+  Product: Luxury watch ($3,200)
+  Format: Deliberately sparse — 3 sentences maximum
+  - Let the restraint communicate luxury
+  - Every word carries maximum weight
+  - The absence of selling IS the selling
+
+  For each innovation:
+  1. Write the complete innovative description
+  2. Explain the psychology behind why this format works
+  3. Identify which product types and audiences this format suits
+  4. Acknowledge the risks and limitations
+  5. Show the conversion metrics you'd track to validate effectiveness
+  6. Write the "safe" traditional version for comparison
+
+  Then provide:
+  - When to innovate vs when to follow best practices
+  - How to A/B test innovative formats against traditional descriptions
+  - Risk management: ensuring innovation doesn't hurt conversion
+  - Building a culture of description experimentation
+
+assertions:
+  - type: llm_judge
+    criteria: "Innovations are genuinely creative — each format is a distinctly different approach to product description that goes beyond conventional best practices"
+    weight: 0.30
+    description: "Genuinely creative innovations"
+  - type: llm_judge
+    criteria: "Psychology explanations are insightful — each format's effectiveness is grounded in specific cognitive principles (narrative transportation, empathy, curiosity gap)"
+    weight: 0.25
+    description: "Insightful psychology explanations"
+  - type: llm_judge
+    criteria: "Risks are honestly assessed — acknowledges that innovative formats may confuse some shoppers and provides guidelines for when innovation is and isn't appropriate"
+    weight: 0.25
+    description: "Honestly assessed risks"
+  - type: llm_judge
+    criteria: "Traditional comparisons provide context — safe versions show what the innovation improves upon and helps evaluate whether the innovation is worth the risk"
+    weight: 0.20
+    description: "Context-providing traditional comparisons"

package/courses/product-description-ecommerce/scenarios/level-5/product-description-roi.yaml

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+meta:
+  id: product-description-roi
+  level: 5
+  course: product-description-ecommerce
+  type: output
+  description: "Build a complete ROI framework for measuring product description impact on revenue"
+  tags: [ecommerce, roi, analytics, measurement, mastery]
+
+state: {}
+
+trigger: |
+  Most e-commerce teams can't prove the ROI of product description
+  improvements. Building a measurement framework that connects
+  description quality to revenue requires attribution modeling,
+  controlled experiments, and financial analysis.
+
+  Build a comprehensive product description ROI framework:
+
+  Part 1: Baseline measurement
+  Given this e-commerce store data:
+  - 10,000 active products
+  - $25M annual revenue
+  - Average conversion rate: 2.3%
+  - Average order value: $72
+  - 4.8M annual product page views
+  - Return rate: 12%
+  - Customer acquisition cost: $28
+  - Customer lifetime value: $195
+
+  1. Calculate the current revenue per product page view
+  2. Model the impact of conversion rate improvements:
+     - 2.3% → 2.5% (+0.2%): calculate additional annual revenue
+     - 2.3% → 2.8% (+0.5%): calculate additional annual revenue
+     - 2.3% → 3.0% (+0.7%): calculate additional annual revenue
+  3. Model the impact of return rate reduction:
+     - 12% → 10%: calculate saved revenue
+     - 12% → 8%: calculate saved revenue
+  4. Model the SEO traffic impact:
+     - 10% organic traffic increase: additional revenue
+     - 25% organic traffic increase: additional revenue
+
+  Part 2: Attribution methodology
+  1. Design the controlled experiment:
+     - How to isolate description impact from other variables
+     - Sample group selection and control group design
+     - Test duration and statistical significance requirements
+  2. Create the attribution model:
+     - Direct attribution (description A/B test results)
+     - Indirect attribution (SEO traffic from description optimization)
+     - Correlation analysis (description quality score vs conversion rate)
+  3. Handle confounding variables:
+     - Price changes during testing
+     - Seasonal fluctuations
+     - Marketing campaign overlap
+     - Product review accumulation
+
+  Part 3: Financial model
+  1. Cost of description improvement:
+     - Human copywriter cost (per description and per hour)
+     - AI-assisted cost (per description)
+     - Editor/reviewer cost
+     - Technology costs
+  2. Revenue impact projections:
+     - Conservative, moderate, and optimistic scenarios
+     - Time to ROI for each scenario
+     - Break-even analysis
+  3. Build the executive presentation:
+     - ROI summary for C-suite
+     - Investment request justification
+     - Risk analysis and mitigation
+
+  Part 4: Ongoing measurement
+  1. KPI dashboard design (what to track weekly/monthly/quarterly)
+  2. Reporting cadence and stakeholder communication
+  3. How to maintain measurement as the catalog grows
+  4. Long-term impact tracking (year-over-year comparisons)
+
+assertions:
+  - type: llm_judge
+    criteria: "Financial calculations are accurate — revenue impact projections use correct math based on the provided baseline metrics"
+    weight: 0.30
+    description: "Accurate financial calculations"
+  - type: llm_judge
+    criteria: "Attribution methodology is rigorous — properly addresses controlled experiments, confounding variables, and the challenge of isolating description impact"
+    weight: 0.25
+    description: "Rigorous attribution methodology"
+  - type: llm_judge
+    criteria: "The executive presentation is persuasive — frames the investment in business terms with clear ROI projections, risk mitigation, and competitive justification"
+    weight: 0.25
+    description: "Persuasive executive presentation"
+  - type: llm_judge
+    criteria: "The ongoing measurement system is sustainable — practical dashboard and reporting cadence that a real team could maintain without excessive overhead"
+    weight: 0.20
+    description: "Sustainable measurement system"

package/courses/refund-cancellation-handling/course.yaml

@@ -0,0 +1,12 @@
+id: refund-cancellation-handling
+name: "Refund and Cancellation Handling"
+description: >
+  Master refund and cancellation handling — from processing
+  standard refunds and managing subscription cancellations to
+  retention strategies, chargeback representment, fraud prevention,
+  legal compliance, cancellation analytics, win-back campaigns,
+  authority frameworks, and building refund policies that balance
+  customer trust with business sustainability.
+levels: 5
+scenarios_per_level: 10
+tags: [customer-support, refunds, cancellation, retention, chargeback, policy]