dojo.md 0.1.0

package/courses/instagram-caption-writing/scenarios/level-3/algorithm-optimization.yaml

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+meta:
+  id: algorithm-optimization
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Optimize captions for the Instagram algorithm — engagement signals, conversation depth, shareability, and reach maximization"
+  tags: [instagram, algorithm, optimization, reach, engagement, advanced]
+
+state: {}
+
+trigger: |
+  The 2025-2026 Instagram algorithm prioritizes views as the
+  primary metric, with shares (DM sends) being 3-5x more
+  valuable than likes for reaching new audiences. Long comments
+  (5+ words) are classified as "high social relevance." Simple
+  comments no longer count as meaningful engagement. Keywords
+  in captions drive 30% more reach than hashtags alone.
+
+  Part 1: Algorithm signal analysis
+  Explain each algorithm signal and how captions influence it:
+  1. Shares/DMs (highest weight for non-follower reach):
+     - What makes content shareable
+     - Caption techniques that drive DM sharing
+     - Content types that get forwarded
+  2. Saves (signals high-quality content):
+     - What makes content saveable
+     - Caption techniques that drive saves
+     - Reference content vs. aspirational content
+  3. Conversation depth (comment quality > quantity):
+     - Why 5+ word comments matter more than emoji reactions
+     - How to prompt detailed responses
+     - Reply strategies that extend threads
+  4. Time spent (dwell time on content):
+     - How longer captions increase time spent
+     - How carousels extend viewing time
+     - The readability-length balance
+  5. Keywords and searchability:
+     - 30% reach increase from caption keywords
+     - Placement in first 1-2 lines
+     - Long-tail keyword integration
+
+  Part 2: Algorithm-optimized caption writing
+  Take these 5 content pieces and write captions optimized
+  for maximum algorithmic reach:
+
+  Content 1: Infographic about saving money on groceries
+  Primary signal to target: Saves (reference content)
+  Write the caption optimized for saves
+
+  Content 2: Relatable meme about remote work struggles
+  Primary signal to target: Shares (DM sending)
+  Write the caption optimized for shares
+
+  Content 3: Controversial opinion about social media marketing
+  Primary signal to target: Comment depth (extended threads)
+  Write the caption optimized for detailed comments
+
+  Content 4: Educational carousel about investing basics
+  Primary signal to target: Multiple signals (saves + shares + comments)
+  Write the caption optimized for all engagement types
+
+  Content 5: Personal story about career change
+  Primary signal to target: Time spent + comments
+  Write the caption optimized for dwell time and conversation
+
+  Part 3: Algorithm-aware content calendar
+  Design a 1-week content plan (5 posts) that strategically
+  targets different algorithm signals across the week:
+  - Monday: [target signal] → [content type] → [caption approach]
+  - Through Friday with varied signal targeting
+  Explain why the variety helps overall account health.
+
+assertions:
+  - type: llm_judge
+    criteria: "Algorithm signals are accurately explained with correct weighting — shares > saves > comment depth > likes hierarchy is properly represented"
+    weight: 0.25
+    description: "Accurate algorithm signal explanation"
+  - type: llm_judge
+    criteria: "Each optimized caption clearly targets its specified signal — the save-optimized caption is different from the share-optimized caption"
+    weight: 0.30
+    description: "Signal-targeted caption optimization"
+  - type: llm_judge
+    criteria: "Captions still sound natural despite being algorithm-optimized — they don't feel manipulative or artificially engagement-baiting"
+    weight: 0.25
+    description: "Natural despite optimization"
+  - type: llm_judge
+    criteria: "The weekly content calendar demonstrates strategic signal diversity — not targeting the same signal every day"
+    weight: 0.20
+    description: "Strategic signal diversity"

package/courses/instagram-caption-writing/scenarios/level-3/brand-consistency-system.yaml

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+meta:
+  id: brand-consistency-system
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Build a brand consistency system for Instagram — style guides, template libraries, and multi-contributor caption management"
+  tags: [instagram, brand-consistency, style-guide, templates, team, advanced]
+
+state: {}
+
+trigger: |
+  As Instagram accounts grow, multiple people contribute captions —
+  social media managers, freelancers, agencies, and team members.
+  Without a system, brand voice fragments and quality becomes
+  inconsistent. A brand consistency system ensures every caption
+  sounds like it's from the same brand.
+
+  Build a complete brand consistency system for:
+
+  Brand: "Evergreen Nutrition" — a plant-based supplement company
+  Team: 1 social media manager + 2 freelance writers + 1 agency
+  Posting: 7 posts/week across feed, Reels, and Stories
+  Followers: 45,000
+
+  Part 1: Instagram style guide
+  Create a comprehensive style guide covering:
+  1. Voice and tone:
+     - 5 brand voice attributes with "do" and "don't" examples
+     - Tone spectrum (how voice adapts from celebratory to educational)
+     - Words/phrases to always use and always avoid
+  2. Caption structure standards:
+     - Hook format guidelines
+     - Body length by content type
+     - CTA preferences and approved CTAs
+  3. Formatting rules:
+     - Line break conventions
+     - Emoji usage rules (which emojis, how many, when)
+     - Capitalization and punctuation standards
+  4. Hashtag guidelines:
+     - Approved hashtag library (by content pillar)
+     - Branded hashtag usage rules
+     - Banned/restricted hashtags list
+  5. Visual-caption alignment:
+     - How caption tone should match visual style
+     - Photo vs. graphic vs. video caption differences
+
+  Part 2: Caption template library
+  Create templates for 8 recurring post types:
+  1. Product spotlight template
+  2. Educational tip template
+  3. Customer testimonial template
+  4. Behind-the-scenes template
+  5. Promotional/sale template
+  6. Community engagement template
+  7. Seasonal/holiday template
+  8. Partner/collab template
+
+  Each template should include:
+  - Fill-in-the-blank structure
+  - Example using the template
+  - Customization guidelines (what can change, what stays fixed)
+
+  Part 3: Quality control process
+  1. Caption review workflow (writer → editor → approval)
+  2. Brand consistency checklist (10 items to check)
+  3. Feedback framework (how to give notes that improve quality)
+  4. Monthly voice audit process
+
+assertions:
+  - type: llm_judge
+    criteria: "The style guide is comprehensive enough that a new freelancer could write an on-brand caption using only this document"
+    weight: 0.25
+    description: "Comprehensive style guide"
+  - type: llm_judge
+    criteria: "Caption templates are flexible yet structured — they provide enough framework for consistency while allowing creativity"
+    weight: 0.25
+    description: "Flexible structured templates"
+  - type: llm_judge
+    criteria: "The quality control process would work for a team of 4+ contributors — review workflow, checklist, and feedback are all practical"
+    weight: 0.25
+    description: "Team-ready quality control"
+  - type: llm_judge
+    criteria: "Voice attributes and word lists are specific to 'Evergreen Nutrition' — not generic guidelines that could apply to any brand"
+    weight: 0.25
+    description: "Brand-specific voice guidelines"

package/courses/instagram-caption-writing/scenarios/level-3/caption-analytics.yaml

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+meta:
+  id: caption-analytics
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Analyze Instagram caption performance — interpreting metrics, identifying patterns, and data-driven caption optimization"
+  tags: [instagram, analytics, metrics, performance, optimization, advanced]
+
+state: {}
+
+trigger: |
+  Data-driven caption optimization requires understanding what
+  metrics matter, how to interpret them, and how to translate
+  insights into better captions. Views are now the primary metric,
+  but engagement rate, saves, shares, and comment quality tell
+  a more complete story.
+
+  Part 1: Metrics interpretation
+  Explain how to analyze caption performance:
+  1. Key metrics and what they indicate:
+     - Reach and impressions (how far your caption spread)
+     - Engagement rate (quality of content)
+     - Save rate (reference value)
+     - Share rate (shareability/relatability)
+     - Comment quality (conversation depth)
+     - Profile visits (CTA effectiveness)
+     - Link clicks (conversion effectiveness)
+  2. How to calculate each metric
+  3. Benchmarks by account size and industry
+  4. Warning signs in your metrics
+
+  Part 2: Performance analysis exercise
+  Given these metrics for 10 posts from "TechTips" account (20K followers):
+
+  Post 1: Short caption (25 words), product photo
+  Reach: 3,200 | Likes: 180 | Comments: 12 | Saves: 45 | Shares: 8
+
+  Post 2: Long caption (250 words), personal story
+  Reach: 5,800 | Likes: 420 | Comments: 85 | Saves: 120 | Shares: 35
+
+  Post 3: Medium caption (100 words), educational carousel
+  Reach: 8,200 | Likes: 350 | Comments: 42 | Saves: 310 | Shares: 55
+
+  Post 4: Short caption (30 words), meme
+  Reach: 12,500 | Likes: 890 | Comments: 65 | Saves: 25 | Shares: 220
+
+  Post 5: Long caption (200 words), thought leadership
+  Reach: 4,100 | Likes: 210 | Comments: 95 | Saves: 85 | Shares: 15
+
+  Post 6: Medium caption (120 words), Reel
+  Reach: 15,000 | Likes: 520 | Comments: 38 | Saves: 180 | Shares: 95
+
+  Post 7: Short caption (40 words), product launch
+  Reach: 6,500 | Likes: 290 | Comments: 55 | Saves: 40 | Shares: 12
+
+  Post 8: Long caption (280 words), customer story
+  Reach: 4,800 | Likes: 380 | Comments: 110 | Saves: 95 | Shares: 42
+
+  Post 9: Medium caption (90 words), tips list
+  Reach: 7,100 | Likes: 310 | Comments: 28 | Saves: 245 | Shares: 38
+
+  Post 10: Short caption (20 words), behind-the-scenes
+  Reach: 3,500 | Likes: 195 | Comments: 22 | Saves: 15 | Shares: 18
+
+  Analyze:
+  1. Which posts performed best and why?
+  2. What patterns emerge about caption length vs. engagement?
+  3. Which content types generate saves vs. shares vs. comments?
+  4. Top 5 recommendations for improving future captions
+  5. What should the next month's content strategy prioritize?
+
+  Part 3: Monthly analytics review template
+  Create a template for monthly Instagram caption performance review.
+
+assertions:
+  - type: llm_judge
+    criteria: "Performance analysis identifies correct patterns — the carousel's high saves, meme's high shares, and personal story's high comments should be noted"
+    weight: 0.30
+    description: "Correct pattern identification"
+  - type: llm_judge
+    criteria: "Recommendations are specific and actionable — tied to the actual data rather than generic advice"
+    weight: 0.25
+    description: "Data-tied recommendations"
+  - type: llm_judge
+    criteria: "Analysis goes beyond surface metrics — engagement rate calculations, save rate vs. like rate comparisons, and quality signals are examined"
+    weight: 0.25
+    description: "Beyond-surface analysis"
+  - type: llm_judge
+    criteria: "The monthly review template is practical and reusable — a social media manager could use it every month"
+    weight: 0.20
+    description: "Practical review template"

package/courses/instagram-caption-writing/scenarios/level-3/content-calendar-captions.yaml

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+meta:
+  id: content-calendar-captions
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Build a month-long Instagram content calendar with pre-written captions across all post types and content pillars"
+  tags: [instagram, content-calendar, planning, batch-writing, strategy, advanced]
+
+state: {}
+
+trigger: |
+  Professional Instagram accounts don't write captions one post
+  at a time. Content calendars with pre-written captions enable
+  batch production, consistent posting, and strategic content
+  distribution across pillars, formats, and engagement goals.
+
+  Build a complete 4-week content calendar for:
+
+  Brand: "NomadCode" — a remote work SaaS platform
+  Followers: 18,000
+  Posting frequency: 5 posts per week (M-F)
+  Content pillars:
+  1. Product education (how to use features)
+  2. Remote work tips and advice
+  3. Customer success stories
+  4. Industry news and trends
+  5. Team and culture (behind-the-scenes)
+
+  Part 1: Calendar design
+  Create a 4-week calendar (20 posts total) with:
+  - Date, day of week
+  - Content pillar
+  - Post format (feed, Reel, carousel)
+  - Caption length category (short/medium/long)
+  - Primary engagement signal targeted
+  - Posting time recommendation
+
+  Ensure:
+  - Each pillar appears at least 3 times
+  - Each format appears at least 4 times
+  - No two consecutive posts target the same engagement signal
+  - The 60/30/10 caption length mix is maintained
+
+  Part 2: Write ALL 20 captions
+  Write complete, publication-ready captions for all 20 posts
+  including:
+  - Hook (under 125 characters)
+  - Body (appropriate length for the category)
+  - CTA (matched to the engagement signal)
+  - 5 hashtags (varied across posts, no repeats)
+  - Alt text
+
+  Part 3: Calendar optimization
+  1. Analyze the calendar for balance:
+     - Pillar distribution
+     - Format variety
+     - Engagement signal coverage
+     - Tonal variety (educational, entertaining, promotional, personal)
+  2. Identify 3 adjustments to improve the calendar
+  3. Create the batch-writing workflow:
+     - How to write 20 captions in one session
+     - Tools and templates to speed up the process
+     - Review and scheduling process
+
+assertions:
+  - type: llm_judge
+    criteria: "All 20 captions are fully written and publication-ready — not outlines or placeholders but complete captions with hooks, bodies, CTAs, and hashtags"
+    weight: 0.25
+    description: "20 complete publication-ready captions"
+  - type: llm_judge
+    criteria: "The calendar maintains strategic balance — content pillars, formats, engagement signals, and caption lengths are distributed intentionally"
+    weight: 0.25
+    description: "Strategic calendar balance"
+  - type: llm_judge
+    criteria: "Brand voice is consistent across all 20 posts — NomadCode sounds like the same brand in product education posts and behind-the-scenes posts"
+    weight: 0.25
+    description: "Consistent brand voice"
+  - type: llm_judge
+    criteria: "The batch-writing workflow is practical — a social media manager could realistically write 20 captions in one session using this process"
+    weight: 0.25
+    description: "Practical batch workflow"

package/courses/instagram-caption-writing/scenarios/level-3/crisis-captions.yaml

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+meta:
+  id: crisis-captions
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Write Instagram captions during crises — product issues, PR problems, social issues, and brand reputation management"
+  tags: [instagram, crisis, reputation, response, sensitive, advanced]
+
+state: {}
+
+trigger: |
+  Crisis captions on Instagram require a completely different
+  approach — no emojis, no CTAs to buy, no hashtags for reach.
+  The tone shifts to transparency, empathy, and accountability.
+  Getting it wrong (too defensive, too dismissive, too late)
+  amplifies the crisis. Getting it right builds trust.
+
+  Write crisis captions for 5 scenarios:
+
+  Scenario 1: Product recall
+  Brand: "PureJuice" — a juice company (25K followers)
+  Crisis: Voluntary recall of one product due to undeclared allergen
+  Write:
+  - Initial announcement caption (feed post)
+  - Story text for immediate response
+  - Follow-up caption (48 hours later with more details)
+  - Comment response templates for concerned customers
+
+  Scenario 2: Negative viral moment
+  Brand: "QuickDeliver" — a delivery app (80K followers)
+  Crisis: Video of a delivery driver mishandling a package goes viral
+  Write:
+  - Response caption acknowledging the incident
+  - What NOT to say (with examples)
+  - Follow-up caption after investigation complete
+
+  Scenario 3: Social/political issue response
+  Brand: "EcoWear" — sustainable fashion brand (40K followers)
+  Crisis: Called out for supplier using unethical labor practices
+  Write:
+  - Acknowledgment caption (immediate)
+  - Action plan caption (what the brand is doing about it)
+  - Tone guidelines for the crisis period
+
+  Scenario 4: Employee misconduct public
+  Brand: "TechForward" — tech startup (15K followers)
+  Crisis: A senior employee's offensive social media posts surface
+  Write:
+  - Company response caption
+  - Internal communication guidance
+  - Return to normal posting guidelines
+
+  Scenario 5: Data breach
+  Brand: "CloudSafe" — SaaS security company (30K followers)
+  Crisis: Customer data exposure affecting 5,000 users
+  Write:
+  - Disclosure caption (transparent, factual)
+  - FAQ-style follow-up caption
+  - Recovery narrative caption (1 week later)
+
+  For each crisis:
+  - Note what makes crisis captions different from regular captions
+  - Explain timing considerations
+  - Define when to pause regular content and for how long
+
+assertions:
+  - type: llm_judge
+    criteria: "Crisis captions strike the right tone — transparent, empathetic, and accountable without being defensive or over-apologetic"
+    weight: 0.30
+    description: "Appropriate crisis tone"
+  - type: llm_judge
+    criteria: "Each crisis type receives a different approach — a product recall is handled differently from a social issue response"
+    weight: 0.25
+    description: "Crisis-specific approaches"
+  - type: llm_judge
+    criteria: "Timing and escalation are addressed — the guidance on when to post, when to pause, and how to transition back is practical"
+    weight: 0.25
+    description: "Practical timing guidance"
+  - type: llm_judge
+    criteria: "Comment response templates are appropriate — they acknowledge concerns without making promises or admitting liability prematurely"
+    weight: 0.20
+    description: "Appropriate comment responses"

package/courses/instagram-caption-writing/scenarios/level-3/industry-specific-captions.yaml

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+meta:
+  id: industry-specific-captions
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Write Instagram captions for specific industries — e-commerce, restaurants, fitness, real estate, and professional services"
+  tags: [instagram, industry-specific, ecommerce, restaurant, fitness, advanced]
+
+state: {}
+
+trigger: |
+  Different industries require dramatically different Instagram
+  caption approaches. An e-commerce brand drives purchases through
+  urgency and social proof, while a restaurant builds cravings
+  through sensory language. A fitness brand motivates through
+  transformation stories, and a B2B service builds trust through
+  expertise.
+
+  Write complete caption packages for 5 different industries:
+
+  Industry 1: E-commerce fashion brand
+  Brand: "UrbanThread" — contemporary streetwear (12K followers)
+  Write 4 captions:
+  a) New collection launch (feed post)
+  b) Styling tips carousel (10 slides)
+  c) Customer wearing the brand (UGC repost)
+  d) Flash sale announcement (limited 24 hours)
+
+  Industry 2: Restaurant
+  Brand: "Harvest Table" — farm-to-table restaurant (5K followers)
+  Write 4 captions:
+  a) New seasonal menu announcement
+  b) Behind-the-scenes Reel (chef preparing signature dish)
+  c) Customer review photo repost
+  d) Special event (wine pairing dinner)
+
+  Industry 3: Fitness and wellness
+  Brand: "IronPath Gym" — boutique fitness studio (8K followers)
+  Write 4 captions:
+  a) Client transformation story (before/after)
+  b) Workout tutorial Reel (30-second exercise demo)
+  c) Motivational quote graphic
+  d) New class schedule announcement
+
+  Industry 4: Real estate
+  Brand: Agent "Sarah Chen" — luxury real estate (15K followers)
+  Write 4 captions:
+  a) New listing showcase (luxury home)
+  b) Market update carousel (monthly stats)
+  c) Just sold celebration
+  d) Homebuyer tips educational post
+
+  Industry 5: Professional services (B2B)
+  Brand: "Clarity Consulting" — management consulting (6K followers)
+  Write 4 captions:
+  a) Thought leadership post (industry insight)
+  b) Case study results carousel
+  c) Team member spotlight
+  d) Webinar promotion
+
+  For each caption, include:
+  - Complete caption text with hashtags
+  - Alt text for the visual
+  - CTA matched to the industry goal
+  - Note on voice and tone specific to the industry
+
+assertions:
+  - type: llm_judge
+    criteria: "Each industry has a distinct voice — the streetwear brand sounds edgy, the restaurant sounds sensory, the real estate agent sounds authoritative"
+    weight: 0.30
+    description: "Distinct industry voices"
+  - type: llm_judge
+    criteria: "Captions drive the right action for each industry — e-commerce drives purchases, restaurant drives reservations, B2B drives consultation bookings"
+    weight: 0.25
+    description: "Industry-appropriate CTAs"
+  - type: llm_judge
+    criteria: "All 20 captions are complete and publication-ready with hashtags and alt text included"
+    weight: 0.25
+    description: "Complete publication-ready captions"
+  - type: llm_judge
+    criteria: "The 4 content types within each industry (launch, educational, UGC, promotional) show appropriate tonal variation while maintaining brand consistency"
+    weight: 0.20
+    description: "Tonal variation within consistency"

package/courses/instagram-caption-writing/scenarios/level-3/influencer-caption-strategy.yaml

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+meta:
+  id: influencer-caption-strategy
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Write captions for influencer marketing — brand briefs, creator guidelines, partnership captions, and brand-creator alignment"
+  tags: [instagram, influencer, partnership, brand-brief, creator, advanced]
+
+state: {}
+
+trigger: |
+  Influencer captions must balance brand messaging with creator
+  authenticity. Overly scripted captions feel fake and underperform.
+  Overly free-form captions miss key brand messages. The best
+  influencer partnerships create guidelines that protect brand
+  interests while letting creators sound like themselves.
+
+  Part 1: Brand brief creation
+  Design a caption brief template that a brand gives to influencers:
+  1. Key messages (what must be communicated)
+  2. Required elements (hashtags, mentions, disclosures)
+  3. Brand voice guidelines (how the brand should be described)
+  4. Do's and don'ts (approved claims, restricted language)
+  5. Content format guidance (Reel, carousel, feed post)
+  6. CTA requirements (what action to drive)
+
+  Part 2: Influencer caption writing
+  Write captions for 5 influencer-brand partnerships:
+
+  Partnership 1: Micro-influencer x Skincare brand
+  Influencer: @wellness_with_maya (8K followers, wellness niche)
+  Brand: "PureSkin" — organic skincare, launching new serum
+  Requirements: Natural integration, FTC disclosure, link in bio CTA
+  Write: The brand brief AND the influencer's caption
+
+  Partnership 2: Mid-tier influencer x Tech product
+  Influencer: @tech_tyler (50K followers, tech reviews)
+  Brand: "SonicBuds" — wireless earbuds, product review
+  Requirements: Feature highlights, honest review feel, discount code
+  Write: The brand brief AND the influencer's caption
+
+  Partnership 3: Macro-influencer x Fashion brand
+  Influencer: @style_by_sarah (200K followers, fashion/lifestyle)
+  Brand: "Luxe Label" — premium clothing, seasonal collection
+  Requirements: Aspirational content, multiple outfit posts, brand tagging
+  Write: The brand brief AND the influencer's Reel caption
+
+  Partnership 4: Nano-influencer x Local business
+  Influencer: @foodie_chicago (2K followers, local food)
+  Brand: "Mama Rosa's" — Italian restaurant, new menu tasting
+  Requirements: Authentic experience sharing, reservation CTA
+  Write: The brand brief AND the influencer's caption
+
+  Partnership 5: Creator x SaaS product
+  Influencer: @productivity_pro (30K followers, productivity tips)
+  Brand: "FocusApp" — productivity app, free trial drive
+  Requirements: Tutorial-style content, app demo, sign-up CTA
+  Write: The brand brief AND the influencer's carousel caption
+
+  Part 3: Caption approval process
+  Design the review and approval workflow:
+  - How brands should give feedback (constructive, not controlling)
+  - Red lines vs. creative freedom zones
+  - Revision process and timeline
+
+assertions:
+  - type: llm_judge
+    criteria: "Brand briefs are clear and complete — an influencer could write an effective caption using only the brief without additional communication"
+    weight: 0.25
+    description: "Complete usable brand briefs"
+  - type: llm_judge
+    criteria: "Influencer captions sound authentic to each creator's voice — not like the brand wrote them, but still hitting brand messages"
+    weight: 0.30
+    description: "Authentic creator voices"
+  - type: llm_judge
+    criteria: "FTC compliance is naturally integrated in all partnership captions — disclosures are present but not awkward"
+    weight: 0.25
+    description: "Natural compliance integration"
+  - type: llm_judge
+    criteria: "The approval workflow balances brand protection with creator freedom — it's structured enough without being controlling"
+    weight: 0.20
+    description: "Balanced approval workflow"

package/courses/instagram-caption-writing/scenarios/level-3/multi-platform-adaptation.yaml

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+meta:
+  id: multi-platform-adaptation
+  level: 3
+  course: instagram-caption-writing
+  type: output
+  description: "Adapt Instagram captions for cross-posting — Instagram vs. Facebook, TikTok, LinkedIn, and Twitter/X differences"
+  tags: [instagram, cross-posting, multi-platform, adaptation, repurposing, advanced]
+
+state: {}
+
+trigger: |
+  Most brands post across multiple platforms, but copy-pasting
+  the same caption everywhere fails. Each platform has different
+  audience expectations, character limits, and engagement norms.
+  Instagram is visual-first and conversational, LinkedIn is
+  professional, TikTok is raw and authentic, and Twitter/X
+  is concise and conversational.
+
+  Part 1: Platform comparison
+  Explain how captions differ across platforms:
+  1. Instagram: Visual storytelling, 2,200 char limit, emoji-rich
+  2. Facebook: Longer text acceptable, link-friendly, older demographic
+  3. TikTok: Ultra-casual, hashtag-heavy, sound-driven, Gen Z voice
+  4. LinkedIn: Professional, thought leadership, industry keywords
+  5. Twitter/X: 280 characters, punchy, thread-friendly
+
+  Part 2: Cross-platform adaptation exercise
+  Take 4 pieces of content and adapt the caption for all 5 platforms:
+
+  Content 1: New product launch (a smart water bottle)
+  Write the caption for: Instagram, Facebook, TikTok, LinkedIn, Twitter/X
+  Note what changes and what stays the same
+
+  Content 2: Industry insight (the future of remote work)
+  Write the caption for all 5 platforms
+
+  Content 3: Behind-the-scenes (team building day)
+  Write the caption for all 5 platforms
+
+  Content 4: Customer success story (B2B client case study)
+  Write the caption for all 5 platforms
+
+  For each adaptation:
+  - Note what changed from the Instagram version and why
+  - Highlight platform-specific elements (hashtags, links, @mentions)
+  - Explain which platform this content works best on
+
+  Part 3: Cross-posting efficiency
+  1. Create a repurposing workflow:
+     - Write Instagram caption first (why it's the best starting point)
+     - Adaptation checklist for each platform
+     - What to never copy-paste directly
+  2. Which content types work across all platforms vs. which are
+     platform-specific
+  3. Tools and scheduling for cross-platform posting
+
+assertions:
+  - type: llm_judge
+    criteria: "Platform adaptations are genuinely different — the TikTok caption sounds like TikTok, the LinkedIn caption sounds like LinkedIn"
+    weight: 0.30
+    description: "Genuinely different adaptations"
+  - type: llm_judge
+    criteria: "The same core message is maintained across platforms while the format, tone, and features change appropriately"
+    weight: 0.25
+    description: "Consistent message, adapted format"
+  - type: llm_judge
+    criteria: "Platform-specific features are used — LinkedIn has links, Twitter has threads, TikTok has trending hashtags"
+    weight: 0.25
+    description: "Platform-specific features used"
+  - type: llm_judge
+    criteria: "The repurposing workflow is practical and would save time while maintaining quality across platforms"
+    weight: 0.20
+    description: "Practical repurposing workflow"