devstack 0.1.0

package/vendor/skills/skills/hormozi-ad-factory/SKILL.md

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+---
+name: hormozi-ad-factory
+description: Generates 150-750+ ad variations using Alex Hormozi's combinatorial Hook x Meat x CTA framework. Triggers on requests to create ads, ad copy, ad scripts, marketing creatives, video ad scripts, ad hooks, CTAs, ad testing, ad scaling, or ad factories. Also triggers on mentions of Hormozi's ad method or combinatorial ad creation. Does not trigger for general copywriting, email marketing, landing pages, or non-advertising content.
+---
+
+# Hormozi Ad Factory
+
+A systematic framework for generating 150-750+ unique ad variations from a single product or offer, based on Alex Hormozi's combinatorial ad creation method.
+
+## Core Concept
+
+Ads consist of three modular parts: **Hook**, **Meat**, and **CTA**. Instead of writing one ad at a time, generate each component independently, then combine them:
+
+- 50 Hooks x 3-5 Meats x 1-3 CTAs = **150 to 750 unique ads**
+
+This approach creates massive variety for testing, which is what wins at scale.
+
+## Workflow
+
+Execute the following four steps in order. Before starting, gather context from the user.
+
+### Step 0: Gather Context
+
+Before generating any ad components, ask the user these questions (skip any the user has already answered):
+
+1. **Product/Offer**: What product, service, or offer is being advertised?
+2. **Target Audience**: Who is the ideal customer? (demographics, psychographics, pain points)
+3. **Platform**: Where will these ads run? (Instagram, YouTube, TikTok, Facebook, LinkedIn, Google)
+4. **Format**: Text ads, video scripts, carousel, or a mix?
+5. **Existing Assets**: Are there any past ads that performed well? Any organic content with strong engagement?
+6. **Competitor References**: Any competitor ads to draw inspiration from?
+7. **Unique Mechanism**: What makes this product/approach different from alternatives?
+8. **Key Results/Proof**: Specific numbers, testimonials, or case studies available?
+9. **Language**: Default to English. For Portuguese-speaking users, generate all content in Portuguese (BR) unless told otherwise.
+
+If the user provides minimal context, infer reasonable defaults and state the assumptions clearly before proceeding.
+
+### Step 1: Generate 50 Hooks
+
+Hooks are the first 1-3 seconds (video) or first line (text) of the ad. They stop the scroll and earn attention. Use these five sourcing methods to create variety:
+
+1. **Winning hooks from previous ads** — Adapt hooks from the user's past high-performing ads.
+2. **Hooks from organic content** — Pull hooks from the user's best-performing free content.
+3. **Winning hooks from competitors** — Adapt proven hooks from competitor paid ads.
+4. **Hooks from competitors' organic content** — Pull hooks from competitor top free content.
+5. **Platform ad libraries** — Use hooks found in Facebook Ad Library, TikTok Creative Center, etc.
+
+Distribute the 50 hooks across **awareness levels** to cover different audience segments:
+
+| Level          | Description                               | Hook Style                                       |
+| -------------- | ----------------------------------------- | ------------------------------------------------ |
+| Unaware        | Does not know they have a problem         | Pattern interrupt, curiosity, shock              |
+| Problem-Aware  | Knows the problem, not the solution       | Call out the pain, frustration, desire           |
+| Solution-Aware | Knows solutions exist, has not chosen one | Compare approaches, reveal flaws in alternatives |
+| Product-Aware  | Knows the product, has not bought         | Overcome objections, social proof, urgency       |
+| Most Aware     | Knows the product well, needs a push      | Deals, bonuses, scarcity, direct offer           |
+
+Default to a balanced spread (~10 hooks per level) unless the user specifies a focus.
+
+For hook formula templates and examples, read `references/hook-formulas.md`.
+
+### Step 2: Generate 3-5 Meats
+
+The meat is the body of the ad — it educates the audience on the offer, the product, the solution, or the problem. Generate one meat per format:
+
+1. **Demonstration** — Show the product/service in action. Best for product-aware audiences.
+2. **Testimonial** — Let customers tell the story. Best for solution-aware and product-aware audiences.
+3. **Educational** — Teach something valuable. Best for problem-aware and solution-aware audiences.
+4. **Story** — Tell a narrative (founder story, customer journey, transformation). Best for unaware and problem-aware audiences.
+5. **Faceless** — Text on screen, voiceover, b-roll, or screen recordings. Best for scaling without personal brand dependency.
+
+Each meat must be self-contained and work with any hook and any CTA.
+
+For detailed meat structures and length guidelines, read `references/meat-formats.md`.
+
+### Step 3: Generate 1-3 CTAs
+
+The CTA tells the viewer exactly what to do next. A strong CTA includes up to five elements:
+
+1. **What to do** — The specific action (click, comment, DM, sign up, buy)
+2. **How to do it** — The mechanic (click the link below, comment "X", tap the button)
+3. **What they get** — The immediate result of taking action
+4. **Why now** — Urgency or scarcity element
+5. **Risk reversal** — Remove the fear (free trial, money-back, no commitment)
+
+Not every CTA needs all five, but the best ones cover most of them.
+
+For CTA templates and examples, read `references/cta-templates.md`.
+
+### Step 4: Assemble the Combinations
+
+After generating all components, combine them into a matrix. Present the output as:
+
+1. **Summary table** showing total combinations (Hooks x Meats x CTAs)
+2. **Top 10-15 "golden" combinations** — the ones most likely to perform well based on audience-message fit, with rationale for each
+3. **Full component library** organized by type, for the user to mix and match
+
+For the full output format template, read `assets/output-template.md`.
+
+## Platform Adaptation
+
+Adapt the format of each component based on the target platform:
+
+| Platform                               | Hook                      | Meat                                           | CTA                                  |
+| -------------------------------------- | ------------------------- | ---------------------------------------------- | ------------------------------------ |
+| **Video ads** (TikTok, YouTube, Reels) | Opening line/scene (1-3s) | Script section with visual directions (15-45s) | Closing sequence with on-screen text |
+| **Text/copy ads** (Facebook, LinkedIn) | Headline or opening line  | Body copy paragraphs (3-8 sentences)           | Closing paragraph with link          |
+| **Carousel ads** (Instagram, LinkedIn) | Slide 1                   | Slides 2-8                                     | Last slide                           |
+| **Short-form** (Twitter/X, Stories)    | Single punchy line        | 1-3 sentences max                              | Inline CTA                           |
+
+## Error Handling
+
+- **User provides no product info**: Do not generate ads. Ask for at minimum: product name, what it does, and who it is for.
+- **Vague audience**: Generate hooks for all five awareness levels with a balanced spread and note the assumption.
+- **Too many platforms**: Generate a single platform-agnostic set first, then offer to adapt for specific platforms.
+- **User wants fewer than 50 hooks**: Adjust proportionally but maintain the awareness-level distribution.
+- **User wants full ads, not components**: Generate the components first, then assemble the top 15 golden combinations as complete ready-to-use ads.
+
+## Examples
+
+### Example 1: SaaS Product
+
+**User**: "Generate ads for my project management tool aimed at remote teams."
+
+**Process**:
+
+1. Clarify: pricing, key differentiator, existing testimonials, platform
+2. Generate 50 hooks across awareness levels (e.g., "Your remote team is wasting 5 hours/week in status meetings" for problem-aware)
+3. Generate 4 meats: demo walkthrough, customer testimonial, educational ("3 signs your PM tool is slowing you down"), founder story
+4. Generate 2 CTAs: free trial (risk reversal) + limited-time discount (urgency)
+5. Assemble 400 combinations, highlight top 15 golden ads
+
+### Example 2: Physical Product (Portuguese)
+
+**User**: "Crie anuncios para meu curso de culinaria online para iniciantes."
+
+**Process**:
+
+1. All content generated in Portuguese (BR)
+2. Hooks adapted for cooking/education audience awareness levels
+3. Meats include: demo (cooking a recipe), testimonial (student transformation), educational (common beginner mistakes)
+4. CTAs include engagement ("Comente RECEITA") and direct ("Clique no link da bio")
+5. Golden combinations prioritize video format for Instagram/TikTok
+
+### Example 3: Minimal Context
+
+**User**: "I need some ad ideas for my coaching business."
+
+**Process**:
+
+1. Ask: What type of coaching? Who is the target client? What platform? What is the offer/price point?
+2. Wait for answers before generating
+3. If user says "just give me something," state assumptions explicitly and proceed with a general framework

package/vendor/skills/skills/hormozi-ad-factory/assets/output-template.md

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+# Output Template
+
+Use this structure when delivering the final ad factory output. For large outputs (50+ hooks), save the full library as a file (.md or .csv) and present only the golden combinations in the conversation.
+
+```markdown
+## Ad Factory Summary
+
+- Product/Offer: [name]
+- Target Audience: [description]
+- Platform: [platform]
+- Format: [video / text / carousel / mix]
+- Total Combinations: [hooks] x [meats] x [ctas] = [total]
+
+---
+
+## Hooks (50)
+
+### Unaware Hooks ([count])
+
+1. [hook]
+2. [hook]
+   ...
+
+### Problem-Aware Hooks ([count])
+
+1. [hook]
+2. [hook]
+   ...
+
+### Solution-Aware Hooks ([count])
+
+1. [hook]
+2. [hook]
+   ...
+
+### Product-Aware Hooks ([count])
+
+1. [hook]
+2. [hook]
+   ...
+
+### Most Aware Hooks ([count])
+
+1. [hook]
+2. [hook]
+   ...
+
+---
+
+## Meats ([count])
+
+### Meat 1: [Format Type] — [Brief Description]
+
+**Best paired with**: [awareness levels]
+**Length**: [video duration / sentence count]
+
+[Full body copy or script with stage directions for video]
+
+### Meat 2: [Format Type] — [Brief Description]
+
+**Best paired with**: [awareness levels]
+**Length**: [video duration / sentence count]
+
+[Full body copy or script]
+
+...
+
+---
+
+## CTAs ([count])
+
+### CTA 1: [Style] — [Brief Description]
+
+**Best for**: [audience type / funnel stage]
+
+[Full CTA copy]
+
+### CTA 2: [Style] — [Brief Description]
+
+**Best for**: [audience type / funnel stage]
+
+[Full CTA copy]
+
+...
+
+---
+
+## Top 15 Golden Combinations
+
+These are the highest-potential combinations based on audience-message alignment.
+
+| #   | Hook                | Meat                 | CTA                | Audience | Why It Works |
+| --- | ------------------- | -------------------- | ------------------ | -------- | ------------ |
+| 1   | Hook #[n] ([level]) | Meat #[n] ([format]) | CTA #[n] ([style]) | [target] | [rationale]  |
+| 2   | ...                 | ...                  | ...                | ...      | ...          |
+
+...
+
+### Full Ad Preview: Golden Combo #1
+
+> **[Hook text]**
+>
+> [Meat text]
+>
+> [CTA text]
+
+### Full Ad Preview: Golden Combo #2
+
+> **[Hook text]**
+>
+> [Meat text]
+>
+> [CTA text]
+
+### Full Ad Preview: Golden Combo #3
+
+> **[Hook text]**
+>
+> [Meat text]
+>
+> [CTA text]
+
+---
+
+## Testing Recommendations
+
+1. **Start with the top 5 golden combinations** — run them simultaneously
+2. **Test hooks first** — keep meat and CTA constant, rotate hooks to find winners
+3. **Then test meats** — pair winning hooks with different meats
+4. **Finally test CTAs** — optimize the last mile of conversion
+5. **Kill losers fast** — if a hook does not perform in 48-72 hours, replace it
+```

package/vendor/skills/skills/hormozi-ad-factory/references/cta-templates.md

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+# CTA Templates Reference
+
+Templates and examples for each CTA style. Every CTA should aim to cover as many of the five elements as possible: what to do, how to do it, what they get, why now, and risk reversal.
+
+## 1. Direct CTA
+
+Best for: Product-Aware and Most Aware audiences who are ready to buy.
+
+**Template**:
+
+> "Click the link [below/in bio] to [get/start/book] your [offer]. [Urgency element]. [Risk reversal]."
+
+**Examples**:
+
+- "Click the link below to start your free 14-day trial. No credit card required."
+- "Tap the link in bio to book your strategy call. Only 5 spots left this week — and if you don't see results, you don't pay."
+- "Hit the button below to grab [product] at 40% off. Offer ends Friday."
+
+## 2. Soft CTA
+
+Best for: Unaware and Problem-Aware audiences who need a low-commitment next step.
+
+**Template**:
+
+> "If this resonated, [low-commitment action] and I'll [what they get]."
+
+**Examples**:
+
+- "If this hit home, follow for more breakdowns like this every week."
+- "Save this post — you'll want it when you're ready to start."
+- "Share this with someone who needs to hear it."
+
+## 3. Engagement CTA
+
+Best for: Building audience and lead generation on social platforms.
+
+**Template**:
+
+> "Comment '[keyword]' below and I'll [send/DM/share] you [valuable thing] for free."
+
+**Examples**:
+
+- "Comment 'GUIDE' and I'll DM you the full framework for free."
+- "Drop a fire emoji if you want the step-by-step breakdown."
+- "Comment 'YES' and I'll send you the exact template I used."
+
+## 4. Scarcity CTA
+
+Best for: Most Aware audiences who need urgency to act.
+
+**Template**:
+
+> "We only have [number] spots left for [offer]. [Link/action] before they're gone."
+
+**Examples**:
+
+- "We only take 10 clients per month. 3 spots left. Link in bio."
+- "This price goes away at midnight. Don't wait."
+- "First 50 people get [bonus]. We're at 38. Move fast."
+
+## 5. Two-Step CTA
+
+Best for: When the conversion path has multiple steps or needs to feel simple.
+
+**Template**:
+
+> "Step 1: [Easy action]. Step 2: [Follow-up action]. That's it — you'll [get result] in [timeframe]."
+
+**Examples**:
+
+- "Step 1: Click the link. Step 2: Pick your plan. You'll have access in under 2 minutes."
+- "Step 1: DM me 'START'. Step 2: Answer 3 quick questions. I'll send your custom plan within 24 hours."
+- "Step 1: Download the app. Step 2: Import your data. You'll see your first insights in 60 seconds."
+
+## CTA Selection Guide
+
+| Situation                             | Recommended CTA                    | Why                                    |
+| ------------------------------------- | ---------------------------------- | -------------------------------------- |
+| Cold traffic, top of funnel           | Soft or Engagement                 | Low barrier, builds audience           |
+| Warm traffic, has seen content before | Engagement or Direct               | Ready for a next step                  |
+| Retargeting / remarketing             | Direct or Scarcity                 | Already familiar, needs push           |
+| High-ticket offer                     | Two-Step or Direct + Risk Reversal | Reduce perceived risk                  |
+| Low-ticket / impulse buy              | Direct or Scarcity                 | Minimize friction                      |
+| Community building                    | Engagement or Soft                 | Prioritize interaction over conversion |

package/vendor/skills/skills/hormozi-ad-factory/references/hook-formulas.md

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+# Hook Formulas Reference
+
+A library of proven hook templates organized by type and awareness level. Adapt each template to the specific product, offer, and audience.
+
+## 1. Question Hooks
+
+Best for: Problem-Aware, Solution-Aware audiences
+
+- "Did you know [surprising fact about their problem]?"
+- "What if I told you [counterintuitive claim]?"
+- "Why do [successful group] always [specific behavior]?"
+- "What's the #1 reason [audience] fail at [goal]?"
+- "Have you ever wondered why [frustrating situation]?"
+- "What would change if you could [dream outcome] in [timeframe]?"
+- "Is [common approach] actually hurting your [goal]?"
+
+## 2. Story Hooks
+
+Best for: Unaware, Problem-Aware audiences
+
+- "I was [relatable bad situation] until [discovery moment]..."
+- "[Time] ago, I [starting point]. Today, [result]."
+- "My [client/friend/student] came to me [in bad state]. [Timeframe] later..."
+- "Nobody believed me when I said [bold claim]. Then [proof]."
+- "I almost [gave up / quit / failed] because of [problem]. Here's what happened..."
+- "The day I [specific turning point] everything changed."
+- "I spent [money/time] on [wrong approach] before I found [solution]."
+
+## 3. Contrarian Hooks
+
+Best for: Solution-Aware, Most Aware audiences
+
+- "Stop [common advice]. It's killing your [results]."
+- "Everything you've been told about [topic] is wrong."
+- "[Common strategy] doesn't work anymore. Here's what does."
+- "The [industry] doesn't want you to know this about [topic]."
+- "I used to believe [common belief]. I was dead wrong."
+- "Unpopular opinion: [bold stance about industry norm]."
+- "[Number]% of [audience] do [common behavior] and it's the worst thing they could do."
+
+## 4. Result Hooks
+
+Best for: Product-Aware, Most Aware audiences
+
+- "[Specific result] in [specific timeframe]. Here's the exact method."
+- "We went from [bad metric] to [great metric] in [timeframe]."
+- "This one change added [result] to our [metric]."
+- "[Client name/type] just hit [milestone] using [method/product]."
+- "Here's how we [impressive result] without [common sacrifice]."
+- "[Number] [audience type] have used this to [achieve result]."
+- "From [starting point] to [endpoint] — the full breakdown."
+
+## 5. Callout Hooks
+
+Best for: Problem-Aware, Solution-Aware audiences
+
+- "If you're a [persona] struggling with [problem], watch this."
+- "This is for [specific audience] who [specific situation]."
+- "Attention [audience]: [urgent/important message]."
+- "[Persona] — if you've tried [failed approach] and it didn't work, this is why."
+- "You're a [persona] who wants [outcome] but keeps [obstacle]. Right?"
+- "If you [qualifier], don't skip this."
+- "POV: You're a [persona] who just [relatable situation]."
+
+## 6. Curiosity Hooks
+
+Best for: Unaware, Problem-Aware audiences
+
+- "There's a reason most [audience] never [achieve outcome]..."
+- "The secret behind [impressive result] isn't what you think."
+- "I discovered something about [topic] that changed everything."
+- "This [simple/weird/counterintuitive] trick [result]."
+- "Here's what [impressive person/company] does differently."
+- "Nobody talks about the real reason [common problem] happens."
+- "I can't believe more people don't know about this [thing]."
+
+## 7. Authority Hooks
+
+Best for: Solution-Aware, Product-Aware audiences
+
+- "After [credential/experience], here's what I've learned about [topic]."
+- "I've [impressive stat] and this is the #1 lesson."
+- "As someone who's [authority proof], let me tell you [insight]."
+- "Working with [number]+ [clients/companies], I see the same mistake."
+- "In [years] of [field], I've never seen anything like [thing]."
+- "[My company] has [impressive metric]. Here's exactly how."
+- "After [big number] [things done], the pattern is clear."
+
+## 8. Fear/Pain Hooks
+
+Best for: Unaware, Problem-Aware audiences
+
+- "The #1 mistake [audience] make with [topic] (and how to fix it)."
+- "You're losing [money/time/customers] every day you [common inaction]."
+- "If you keep [current behavior], here's what happens in [timeframe]."
+- "Warning: [common practice] is destroying your [thing they care about]."
+- "[Scary stat about problem]. Here's how to avoid being a statistic."
+- "Most [audience] don't realize they're [negative consequence] right now."
+- "Your [competitor/alternative] is already doing this. Are you?"
+
+## 9. Social Proof Hooks
+
+Best for: Product-Aware, Most Aware audiences
+
+- "[Number] [audience] already [result]. Here's how."
+- "[Name/type] went from [before] to [after] in [timeframe]."
+- "Everyone keeps asking how [person/company] [achieved result]."
+- "Join [number]+ [audience] who've already [action/result]."
+- "See why [number] [audience] switched to [product/method]."
+- "Another [client type] just [achieved result]. Here's what they did."
+- "[Impressive number] five-star reviews can't be wrong."
+
+## 10. Controversial/Polarizing Hooks
+
+Best for: Solution-Aware, Most Aware audiences
+
+- "[Strong opinion] and I'll die on this hill."
+- "I'm going to get hate for this, but [bold claim]."
+- "[Common approach] is a scam. Here's the truth."
+- "Hot take: [polarizing stance on industry topic]."
+- "Everyone says [common advice]. I say [opposite]."
+- "This will make [group] angry, but [truth]."
+- "Controversial: [opinion that divides audience]."
+
+## Awareness Level Distribution Guide
+
+When generating 50 hooks, use this default distribution:
+
+| Level               | Count                            | Priority Hook Types            |
+| ------------------- | -------------------------------- | ------------------------------ |
+| Unaware (10)        | Story, Curiosity, Fear/Pain      | Pattern interrupt, shock value |
+| Problem-Aware (10)  | Question, Callout, Fear/Pain     | Call out pain directly         |
+| Solution-Aware (10) | Contrarian, Question, Callout    | Compare, reveal flaws          |
+| Product-Aware (10)  | Result, Authority, Social Proof  | Overcome objections            |
+| Most Aware (10)     | Result, Social Proof, Contrarian | Urgency, scarcity, deals       |
+
+Adjust the distribution if the user specifies a target awareness level.

package/vendor/skills/skills/hormozi-ad-factory/references/meat-formats.md

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+# Meat Format Reference
+
+Detailed structures, length guidelines, and tips for each of the five meat formats. Each meat must be self-contained — it should work when paired with any hook and any CTA.
+
+## 1. Demonstration Meat
+
+**Structure**: Problem → Show product in action → Highlight key moments → Result
+
+**Length**:
+
+- Video: 20-45 seconds
+- Text: 4-8 sentences
+
+**Tips**:
+
+- Use screen recordings, before/after clips, or live walkthroughs
+- Focus on the "aha moment" — the point where the product's value becomes obvious
+- Show, don't tell — let the product speak for itself
+- Include a specific metric or visual proof of the result
+
+**Template (text)**:
+
+> Here's what [product] actually does. [Brief problem setup]. When you [action], it [specific feature]. Watch what happens: [result/transformation]. That's [metric improvement] in [timeframe], without [common sacrifice].
+
+**Template (video)**:
+
+> [Screen recording / demo begins] → "Let me show you exactly how this works." → [Walk through 2-3 key features] → "And the result?" → [Show outcome/metric] → [Transition to CTA]
+
+## 2. Testimonial Meat
+
+**Structure**: Who they are → Problem they had → What they tried → Found solution → Result
+
+**Length**:
+
+- Video: 15-30 seconds
+- Text: 3-6 sentences
+
+**Tips**:
+
+- Use specific numbers and real names (with permission)
+- Include emotional moments — the low point before the solution
+- Keep it conversational, not polished or scripted-sounding
+- One story per testimonial, not multiple vague endorsements
+
+**Template (text)**:
+
+> [Name/role] was stuck at [specific problem with numbers]. They'd tried [1-2 alternatives] but nothing worked. After [timeframe] with [product/method], they [specific measurable result]. In their words: "[direct quote]."
+
+**Template (video)**:
+
+> [Customer on camera] → "Before [product], I was [problem]." → "I tried [alternatives]." → "Then I found [product] and [specific action]." → "Now I'm [result with numbers]." → [Transition to CTA]
+
+## 3. Educational Meat
+
+**Structure**: "Here's the framework/method" → Step 1 → Step 2 → Step 3 → "This is what happens when you do this"
+
+**Length**:
+
+- Video: 30-60 seconds
+- Text: 5-10 sentences
+
+**Tips**:
+
+- Teach one thing well — do not try to cover everything
+- Make it actionable — the viewer should be able to start immediately
+- Create an "aha" moment that reframes how they think about the problem
+- The teaching should naturally position the product as the best way to execute
+
+**Template (text)**:
+
+> Most [audience] approach [problem] wrong. They [common mistake]. Here's a better way: Step 1: [actionable step]. Step 2: [actionable step]. Step 3: [actionable step]. When you do this, [specific outcome]. The easiest way to execute all three? [Product bridge].
+
+**Template (video)**:
+
+> "Here's the [number]-step framework for [outcome]." → [Step 1 with visual] → [Step 2 with visual] → [Step 3 with visual] → "When you put it all together, [result]." → "And if you want to skip the hard part..." → [Transition to CTA]
+
+## 4. Story Meat
+
+**Structure**: Setting → Conflict/Problem → Discovery → Transformation → Current state
+
+**Length**:
+
+- Video: 20-45 seconds
+- Text: 4-8 sentences
+
+**Tips**:
+
+- Be specific with details — names, places, numbers, dates
+- Include emotional low points to create contrast with the transformation
+- Make the transformation vivid and concrete
+- The story should feel personal, not generic
+
+**Template (text)**:
+
+> [Timeframe] ago, [protagonist] was [specific bad situation with details]. They'd [failed attempts]. Then [discovery/turning point]. Within [timeframe], [specific transformation with numbers]. Today, [current impressive state].
+
+**Template (video)**:
+
+> [Relatable setting / old footage] → "This was me [timeframe] ago. [Problem]." → "I'd tried everything: [list]." → "Then [discovery moment]." → [Transformation montage / new footage] → "Now, [current result]." → [Transition to CTA]
+
+## 5. Faceless Meat
+
+**Structure**: Text on screen + voiceover OR screen recording + narration OR b-roll + captions
+
+**Length**:
+
+- Video: 15-45 seconds
+- Text: 3-8 sentences
+
+**Tips**:
+
+- Strong visual pacing — change the visual every 3-5 seconds
+- Clear text hierarchy — bold key phrases, use contrasting colors
+- Engaging background music that matches the tone
+- Best format for scaling without a personal brand dependency
+
+**Template (text)**:
+
+> [Bold statement about the problem]. Most people try [common approach]. But the data says otherwise: [surprising stat]. The [audience] who [achieve outcome] do something different. They [key insight]. And it starts with [product bridge].
+
+**Template (video)**:
+
+> [Text card: bold statement] → [B-roll of problem] → [Text card: "Here's what works instead"] → [Screen recording or visual proof] → [Text card: result with numbers] → [Transition to CTA]
+
+## Choosing the Right Meat
+
+| Audience Awareness | Best Meat Formats          | Why                                       |
+| ------------------ | -------------------------- | ----------------------------------------- |
+| Unaware            | Story, Faceless            | Need emotional engagement before product  |
+| Problem-Aware      | Educational, Story         | Need to understand the problem deeply     |
+| Solution-Aware     | Educational, Testimonial   | Need proof that this solution works       |
+| Product-Aware      | Demonstration, Testimonial | Need to see it in action, hear from users |
+| Most Aware         | Demonstration, Testimonial | Need final push with proof and urgency    |