crewly 1.5.18 → 1.5.20

package/dist/backend/backend/src/services/onboarding/website-analysis.service.js

@@ -0,0 +1,411 @@
+/**
+ * Website Analysis Service — Independent, Reusable Brand Extraction Pipeline
+ *
+ * Analyzes a website URL and produces a structured AnalysisDraft with per-field
+ * confidence scores and source provenance. Designed for KR3 "magic onboarding"
+ * but intentionally independent of the onboarding flow for reuse in template
+ * previews, competitor analysis, and brand profile updates.
+ *
+ * Pipeline (4 stages with streaming progress):
+ * 1. Fetch homepage — DNS/SSL/redirect handling, robots.txt respect
+ * 2. Discover pages — find about/services/products/team pages (same-domain)
+ * 3. Extract content — HTML-to-text, metadata extraction from all pages
+ * 4. Generate draft — LLM structured extraction with confidence + source
+ *
+ * @module services/onboarding/website-analysis.service
+ */
+import { LoggerService } from '../core/logger.service.js';
+import { WebsiteExtractorService } from './website-extractor.service.js';
+// ---------------------------------------------------------------------------
+// Constants
+// ---------------------------------------------------------------------------
+/** Default maximum pages to crawl per analysis */
+const DEFAULT_MAX_PAGES = 5;
+/** Default overall timeout for the full analysis pipeline */
+const DEFAULT_TIMEOUT_MS = 30_000;
+/** All brand fields we attempt to extract */
+const BRAND_FIELDS = [
+    'businessName',
+    'industry',
+    'description',
+    'targetCustomer',
+    'brandPersonality',
+    'tone',
+    'goals',
+    'platforms',
+    'competitors',
+];
+/** Industry → template ID mapping for rule-based recommendations */
+const INDUSTRY_TEMPLATE_MAP = {
+    marketing: 'pro-marketing-team',
+    'digital marketing': 'pro-marketing-team',
+    advertising: 'pro-marketing-team',
+    'social media': 'pro-social-media-ops',
+    'content creation': 'pro-content-generation',
+    education: 'pro-education-smb',
+    insurance: 'pro-insurance-smb',
+    software: 'pro-dev-fullstack',
+    technology: 'pro-dev-fullstack',
+    saas: 'pro-dev-fullstack',
+    research: 'pro-research-analysis',
+    consulting: 'pro-research-analysis',
+    'e-commerce': 'pro-marketing-team',
+    retail: 'pro-marketing-team',
+};
+/** Default template when industry doesn't match */
+const DEFAULT_TEMPLATE_ID = 'pro-marketing-team';
+// ---------------------------------------------------------------------------
+// Service
+// ---------------------------------------------------------------------------
+/**
+ * WebsiteAnalysisService provides an independent, reusable pipeline for
+ * extracting structured brand data from a website URL.
+ *
+ * Uses WebsiteExtractorService for low-level fetching/parsing, then adds:
+ * - Structured AnalysisDraft output with per-field confidence + source
+ * - 4-stage streaming progress events
+ * - Template recommendation based on extracted profile
+ * - Partial results on failure (graceful degradation)
+ *
+ * @example
+ * ```typescript
+ * const service = WebsiteAnalysisService.getInstance();
+ * const result = await service.analyze({
+ *   url: 'https://example.com',
+ *   onProgress: (event) => console.log(event.stage, event.progress),
+ * });
+ * ```
+ */
+export class WebsiteAnalysisService {
+    static instance = null;
+    logger;
+    extractor;
+    constructor() {
+        this.logger = LoggerService.getInstance().createComponentLogger('WebsiteAnalysis');
+        this.extractor = WebsiteExtractorService.getInstance();
+    }
+    /**
+     * Get the singleton instance.
+     *
+     * @returns WebsiteAnalysisService instance
+     */
+    static getInstance() {
+        if (!WebsiteAnalysisService.instance) {
+            WebsiteAnalysisService.instance = new WebsiteAnalysisService();
+        }
+        return WebsiteAnalysisService.instance;
+    }
+    /**
+     * Reset the singleton (for testing).
+     */
+    static resetInstance() {
+        WebsiteAnalysisService.instance = null;
+    }
+    /**
+     * Override the extractor (for testing).
+     *
+     * @param extractor - Custom WebsiteExtractorService instance
+     */
+    setExtractor(extractor) {
+        this.extractor = extractor;
+    }
+    // ---------------------------------------------------------------------------
+    // Public API
+    // ---------------------------------------------------------------------------
+    /**
+     * Analyze a website and produce a structured AnalysisDraft.
+     *
+     * Runs the 4-stage pipeline with streaming progress events.
+     * Returns partial results on failure (graceful degradation).
+     *
+     * @param options - Analysis options including URL and progress callback
+     * @returns Analysis result with draft, timing, and metadata
+     */
+    async analyze(options) {
+        const startTime = Date.now();
+        const maxPages = options.maxPages ?? DEFAULT_MAX_PAGES;
+        const timeoutMs = options.timeoutMs ?? DEFAULT_TIMEOUT_MS;
+        const emit = options.onProgress ?? (() => { });
+        const draft = {
+            missingFields: [],
+            pagesAnalyzed: [],
+        };
+        // Global timeout controller
+        const controller = new AbortController();
+        const globalTimeout = setTimeout(() => controller.abort(), timeoutMs);
+        try {
+            // Stage 1: Fetch homepage
+            emit(this.createProgress('fetching_homepage', 'Reading homepage...', 10));
+            const normalizedUrl = this.normalizeUrl(options.url);
+            let homepage = null;
+            try {
+                homepage = await this.extractor.fetchAndProcess(normalizedUrl);
+            }
+            catch (err) {
+                const error = `Failed to fetch homepage: ${err instanceof Error ? err.message : String(err)}`;
+                emit(this.createProgress('fetching_homepage', error, 10, undefined, error));
+                return this.buildResult(false, draft, startTime, 0, error);
+            }
+            if (!homepage) {
+                const error = 'Homepage returned no content';
+                emit(this.createProgress('fetching_homepage', error, 10, undefined, error));
+                return this.buildResult(false, draft, startTime, 0, error);
+            }
+            draft.pagesAnalyzed.push({
+                url: homepage.url,
+                title: homepage.metadata.title || normalizedUrl,
+            });
+            if (controller.signal.aborted) {
+                return this.buildResult(false, draft, startTime, 1, 'Analysis timed out during homepage fetch');
+            }
+            // Stage 2: Discover and crawl additional pages
+            emit(this.createProgress('discovering_pages', 'Finding about, services, and team pages...', 30));
+            const allPages = [homepage];
+            const additionalUrls = this.extractor.findImportantLinks(homepage, normalizedUrl);
+            for (const additionalUrl of additionalUrls.slice(0, maxPages - 1)) {
+                if (controller.signal.aborted)
+                    break;
+                try {
+                    const page = await this.extractor.fetchAndProcess(additionalUrl);
+                    if (page) {
+                        allPages.push(page);
+                        draft.pagesAnalyzed.push({
+                            url: page.url,
+                            title: page.metadata.title || additionalUrl,
+                        });
+                    }
+                }
+                catch {
+                    // Skip failed pages, continue with what we have
+                }
+            }
+            emit(this.createProgress('discovering_pages', `Found ${allPages.length} page${allPages.length > 1 ? 's' : ''}`, 50));
+            if (controller.signal.aborted) {
+                return this.buildResult(false, draft, startTime, allPages.length, 'Analysis timed out during page discovery');
+            }
+            // Stage 3: Extract content (already done by fetchAndProcess — this stage is for progress)
+            emit(this.createProgress('extracting_content', 'Analyzing page content...', 60));
+            // Build metadata-only partial draft as fallback
+            this.enrichDraftFromMetadata(draft, allPages);
+            emit(this.createProgress('extracting_content', 'Content extracted', 70, { ...draft }));
+            if (controller.signal.aborted) {
+                this.identifyMissingFields(draft);
+                return this.buildResult(false, draft, startTime, allPages.length, 'Analysis timed out during extraction');
+            }
+            // Stage 4: LLM extraction
+            emit(this.createProgress('generating_draft', 'AI is drafting your brand profile...', 80));
+            try {
+                const llmResult = await this.extractor.callLlmExtraction(allPages);
+                this.mapLlmResultToDraft(draft, llmResult, allPages);
+            }
+            catch (err) {
+                this.logger.warn('LLM extraction failed, using metadata-only draft', {
+                    error: err instanceof Error ? err.message : String(err),
+                });
+                // Keep the metadata-only draft as fallback
+            }
+            // Add template recommendation
+            draft.recommendedTemplate = this.recommendTemplate(draft);
+            // Identify missing fields
+            this.identifyMissingFields(draft);
+            emit(this.createProgress('generating_draft', 'Draft complete!', 100, { ...draft }));
+            return this.buildResult(true, draft, startTime, allPages.length);
+        }
+        finally {
+            clearTimeout(globalTimeout);
+        }
+    }
+    // ---------------------------------------------------------------------------
+    // Draft Building Helpers
+    // ---------------------------------------------------------------------------
+    /**
+     * Enrich the draft with data from page metadata (title, og tags, meta description).
+     * Used as fallback when LLM extraction is unavailable.
+     *
+     * @param draft - Draft to enrich
+     * @param pages - Processed pages with metadata
+     */
+    enrichDraftFromMetadata(draft, pages) {
+        const homepage = pages[0];
+        if (!homepage)
+            return;
+        const { metadata } = homepage;
+        // Business name from og:site_name or title
+        const businessName = metadata.ogSiteName || metadata.title?.split(/[|\-–—]/)[0]?.trim();
+        if (businessName) {
+            draft.businessName = this.createField(businessName, 'medium', homepage.url, metadata.ogSiteName ? `og:site_name: "${metadata.ogSiteName}"` : `Page title: "${metadata.title}"`, homepage.metadata.title, metadata.ogSiteName ? 'meta-tags' : 'heading');
+        }
+        // Description from meta description or og:description
+        const description = metadata.description || metadata.ogDescription;
+        if (description) {
+            draft.description = this.createField(description, 'medium', homepage.url, `Meta description: "${description.slice(0, 100)}..."`, homepage.metadata.title, 'meta-tags');
+        }
+        // Check about page for richer context
+        const aboutPage = pages.find((p) => p.url.includes('/about') || p.url.includes('/who-we-are'));
+        if (aboutPage && aboutPage.textContent) {
+            const aboutSnippet = aboutPage.textContent.slice(0, 300).trim();
+            if (aboutSnippet && !draft.description) {
+                draft.description = this.createField(aboutSnippet, 'low', aboutPage.url, `About page: "${aboutSnippet.slice(0, 100)}..."`, aboutPage.metadata.title, 'paragraph');
+            }
+        }
+    }
+    /**
+     * Map LLM extraction result to AnalysisDraft fields with confidence + source.
+     *
+     * @param draft - Draft to populate
+     * @param result - Raw LLM extraction result
+     * @param pages - Source pages for provenance
+     */
+    mapLlmResultToDraft(draft, result, pages) {
+        const confidence = result.fieldConfidence ?? {};
+        const homepageUrl = pages[0]?.url ?? '';
+        const homepageTitle = pages[0]?.metadata.title ?? '';
+        const mapField = (value, fieldName) => {
+            if (!value)
+                return undefined;
+            const strValue = Array.isArray(value) ? value.join(', ') : value;
+            if (!strValue.trim())
+                return undefined;
+            return this.createField(strValue, confidence[fieldName] ?? 'medium', homepageUrl, `LLM extracted: "${strValue.slice(0, 80)}..."`, homepageTitle, 'llm-inference');
+        };
+        // Map each field, preferring LLM result over metadata fallback
+        draft.businessName = mapField(result.businessName, 'businessName') ?? draft.businessName;
+        draft.industry = mapField(result.industry, 'industry') ?? draft.industry;
+        draft.description = mapField(result.description, 'description') ?? draft.description;
+        draft.targetCustomer = mapField(result.targetCustomer, 'targetCustomer') ?? draft.targetCustomer;
+        draft.brandPersonality = mapField(result.personality, 'personality') ?? draft.brandPersonality;
+        draft.tone = mapField(result.tone, 'tone') ?? draft.tone;
+        draft.goals = mapField(result.goals, 'goals') ?? draft.goals;
+        draft.platforms = mapField(result.platforms, 'platforms') ?? draft.platforms;
+        draft.competitors = mapField(result.competitors, 'competitors') ?? draft.competitors;
+    }
+    /**
+     * Identify fields that were not extracted and add to missingFields.
+     *
+     * @param draft - Draft to check
+     */
+    identifyMissingFields(draft) {
+        draft.missingFields = [];
+        for (const field of BRAND_FIELDS) {
+            if (!draft[field]) {
+                draft.missingFields.push(field);
+            }
+        }
+    }
+    // ---------------------------------------------------------------------------
+    // Template Recommendation
+    // ---------------------------------------------------------------------------
+    /**
+     * Recommend a template based on the extracted brand profile.
+     * Uses rule-based industry matching (can evolve to LLM-based later).
+     *
+     * @param draft - Current analysis draft
+     * @returns Template recommendation with confidence and reason
+     */
+    recommendTemplate(draft) {
+        const industry = draft.industry?.value?.toLowerCase() ?? '';
+        const businessName = draft.businessName?.value ?? 'My Team';
+        // Try direct industry match
+        for (const [keyword, templateId] of Object.entries(INDUSTRY_TEMPLATE_MAP)) {
+            if (industry.includes(keyword)) {
+                return {
+                    templateId,
+                    teamName: `${businessName} AI Team`,
+                    confidence: 'high',
+                    reason: `Industry "${industry}" matches the ${templateId} template`,
+                };
+            }
+        }
+        // Check for social media / content keywords in description or goals
+        const desc = draft.description?.value?.toLowerCase() ?? '';
+        const goals = draft.goals?.value?.toLowerCase() ?? '';
+        const combined = `${desc} ${goals}`;
+        if (combined.includes('social media') || combined.includes('content')) {
+            return {
+                templateId: 'pro-social-media-ops',
+                teamName: `${businessName} Social Team`,
+                confidence: 'medium',
+                reason: 'Brand profile mentions social media or content creation',
+            };
+        }
+        // Default recommendation
+        return {
+            templateId: DEFAULT_TEMPLATE_ID,
+            teamName: `${businessName} AI Team`,
+            confidence: 'low',
+            reason: 'Default recommendation — industry-specific template not found',
+        };
+    }
+    // ---------------------------------------------------------------------------
+    // Utility Helpers
+    // ---------------------------------------------------------------------------
+    /**
+     * Create a progress event for streaming UI updates.
+     *
+     * @param stage - Current pipeline stage
+     * @param message - Human-readable status message
+     * @param progress - Percentage complete (0-100)
+     * @param partialDraft - Optional partial draft
+     * @param error - Optional error message
+     * @returns Progress event
+     */
+    createProgress(stage, message, progress, partialDraft, error) {
+        return { stage, message, progress, partialDraft, error };
+    }
+    /**
+     * Create an AnalysisField with full provenance.
+     *
+     * @param value - Extracted value
+     * @param confidence - Confidence level
+     * @param url - Source page URL
+     * @param snippet - Relevant source snippet
+     * @param pageTitle - Source page title
+     * @param method - Extraction method
+     * @returns Complete AnalysisField
+     */
+    createField(value, confidence, url, snippet, pageTitle, method) {
+        return {
+            value,
+            confidence,
+            source: {
+                url,
+                snippet,
+                pageTitle: pageTitle ?? undefined,
+                extractionMethod: method,
+            },
+        };
+    }
+    /**
+     * Normalize a URL: add protocol if missing, ensure trailing format.
+     *
+     * @param url - Raw URL input
+     * @returns Normalized URL with protocol
+     */
+    normalizeUrl(url) {
+        let normalized = url.trim();
+        if (!normalized.startsWith('http://') && !normalized.startsWith('https://')) {
+            normalized = `https://${normalized}`;
+        }
+        return normalized;
+    }
+    /**
+     * Build the final AnalysisResult object.
+     *
+     * @param success - Whether analysis completed successfully
+     * @param draft - The analysis draft
+     * @param startTime - Pipeline start timestamp
+     * @param pagesFetched - Number of pages fetched
+     * @param error - Optional error message
+     * @returns Complete analysis result
+     */
+    buildResult(success, draft, startTime, pagesFetched, error) {
+        return {
+            success,
+            draft,
+            durationMs: Date.now() - startTime,
+            pagesFetched,
+            error,
+        };
+    }
+}
+//# sourceMappingURL=website-analysis.service.js.map

package/dist/backend/backend/src/services/onboarding/website-analysis.service.js.map

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package/dist/backend/backend/src/services/onboarding/website-analysis.types.d.ts

@@ -0,0 +1,129 @@
+/**
+ * Website Analysis Types — structured brand extraction with confidence + provenance.
+ *
+ * Used by WebsiteAnalysisService for the KR3 "magic onboarding" pipeline:
+ * URL → crawl → LLM extraction → structured AnalysisDraft → template recommendation.
+ *
+ * @module services/onboarding/website-analysis.types
+ */
+/** Confidence level for an extracted field. */
+export type AnalysisConfidence = 'high' | 'medium' | 'low';
+/**
+ * Source provenance for an extracted field.
+ * Tracks where the data came from for transparency and "Why we think this" UI.
+ */
+export interface AnalysisSource {
+    /** URL of the page where the data was found */
+    url: string;
+    /** Relevant text snippet from the source page */
+    snippet: string;
+    /** Title of the source page */
+    pageTitle?: string;
+    /** How the data was extracted */
+    extractionMethod: 'meta-tags' | 'heading' | 'paragraph' | 'llm-inference' | 'social-links';
+}
+/**
+ * A single extracted field with confidence score and source citation.
+ * Core building block for the AnalysisDraft.
+ */
+export interface AnalysisField {
+    /** Extracted value */
+    value: string;
+    /** Confidence in the extracted value */
+    confidence: AnalysisConfidence;
+    /** Where this value was found */
+    source: AnalysisSource;
+}
+/**
+ * Template recommendation based on extracted brand profile.
+ */
+export interface TemplateRecommendation {
+    /** Recommended template ID */
+    templateId: string;
+    /** Auto-generated team name from business name */
+    teamName: string;
+    /** Confidence in the recommendation */
+    confidence: AnalysisConfidence;
+    /** Why this template was recommended */
+    reason: string;
+}
+/**
+ * Complete brand analysis draft produced by WebsiteAnalysisService.
+ * Each field carries confidence + source provenance for the review UI.
+ */
+export interface AnalysisDraft {
+    /** Business name */
+    businessName?: AnalysisField;
+    /** Industry / vertical */
+    industry?: AnalysisField;
+    /** One-sentence business description */
+    description?: AnalysisField;
+    /** Target customer profile */
+    targetCustomer?: AnalysisField;
+    /** Brand personality traits */
+    brandPersonality?: AnalysisField;
+    /** Content tone */
+    tone?: AnalysisField;
+    /** Marketing goals */
+    goals?: AnalysisField;
+    /** Active social platforms */
+    platforms?: AnalysisField;
+    /** Competitors */
+    competitors?: AnalysisField;
+    /** Recommended template setup */
+    recommendedTemplate?: TemplateRecommendation;
+    /** Fields that could not be extracted (need manual input) */
+    missingFields: string[];
+    /** Pages that were analyzed */
+    pagesAnalyzed: Array<{
+        url: string;
+        title: string;
+    }>;
+}
+/** Stage names for the 4-stage progress UI. */
+export type AnalysisStage = 'fetching_homepage' | 'discovering_pages' | 'extracting_content' | 'generating_draft';
+/**
+ * Progress event emitted during website analysis.
+ * Sent via SSE for real-time UI updates.
+ */
+export interface AnalysisProgressEvent {
+    /** Current stage */
+    stage: AnalysisStage;
+    /** Human-readable status message */
+    message: string;
+    /** Progress percentage (0-100) */
+    progress: number;
+    /** Partial draft available so far (may be incomplete) */
+    partialDraft?: Partial<AnalysisDraft>;
+    /** Error message if current stage failed */
+    error?: string;
+}
+/**
+ * Options for initiating a website analysis.
+ */
+export interface AnalysisOptions {
+    /** Website URL to analyze */
+    url: string;
+    /** Maximum number of pages to crawl (default: 5) */
+    maxPages?: number;
+    /** Overall timeout in milliseconds (default: 30000) */
+    timeoutMs?: number;
+    /** Progress callback for streaming updates */
+    onProgress?: (event: AnalysisProgressEvent) => void;
+}
+/**
+ * Complete result of a website analysis including metadata.
+ */
+export interface AnalysisResult {
+    /** Whether the analysis completed successfully */
+    success: boolean;
+    /** The extracted draft (may be partial on failure) */
+    draft: AnalysisDraft;
+    /** Total time taken in milliseconds */
+    durationMs: number;
+    /** Number of pages fetched */
+    pagesFetched: number;
+    /** Error message if analysis failed */
+    error?: string;
+}
+//# sourceMappingURL=website-analysis.types.d.ts.map

package/dist/backend/backend/src/services/onboarding/website-analysis.types.d.ts.map

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package/dist/backend/backend/src/services/onboarding/website-analysis.types.js

@@ -0,0 +1,10 @@
+/**
+ * Website Analysis Types — structured brand extraction with confidence + provenance.
+ *
+ * Used by WebsiteAnalysisService for the KR3 "magic onboarding" pipeline:
+ * URL → crawl → LLM extraction → structured AnalysisDraft → template recommendation.
+ *
+ * @module services/onboarding/website-analysis.types
+ */
+export {};
+//# sourceMappingURL=website-analysis.types.js.map

package/dist/backend/backend/src/services/onboarding/website-analysis.types.js.map

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