create-yss-spec 2.1.7 → 2.1.9

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (1167) hide show
  1. package/package.json +1 -1
  2. package/template/.agents/skills/ask-matt/SKILL.md +0 -1
  3. package/template/.agents/skills/code-review/SKILL.md +1 -1
  4. package/template/.agents/skills/grill-me/SKILL.md +1 -1
  5. package/template/.agents/skills/grill-with-docs/SKILL.md +2 -1
  6. package/template/.agents/skills/maintaining-skills/SKILL.md +25 -0
  7. package/template/.agents/skills/product-design-prototype/SKILL.md +1 -1
  8. package/template/.agents/skills/to-spec/SKILL.md +1 -1
  9. package/template/.agents/skills/to-tickets/SKILL.md +1 -1
  10. package/template/.agents/skills/yss-components/SKILL.md +85 -10
  11. package/template/.agents/skills/yss-design-system/SKILL.md +1 -1
  12. package/template/.agents/skills/yss-hook/SKILL.md +141 -72
  13. package/template/.agents/skills/yss-hook/references/frontend-docs.md +3 -2
  14. package/template/.agents/skills/yss-product-lifecycle/SKILL.md +10 -9
  15. package/template/.agents/skills/yss-product-lifecycle/references/matt-yss-adapter.md +29 -17
  16. package/template/.agents/skills/yss-product-lifecycle/references/orchestration-contract.yaml +87 -2
  17. package/template/.agents/skills/yss-product-lifecycle/references/orchestration.md +6 -6
  18. package/template/.agents/skills/yss-product-lifecycle/references/state-model.md +1 -1
  19. package/template/.agents/skills/yss-prototype-stage/SKILL.md +1 -1
  20. package/template/.claude/skills/ask-matt/SKILL.md +0 -1
  21. package/template/.claude/skills/code-review/SKILL.md +1 -1
  22. package/template/.claude/skills/grill-me/SKILL.md +1 -1
  23. package/template/.claude/skills/grill-with-docs/SKILL.md +2 -1
  24. package/template/.claude/skills/maintaining-skills/SKILL.md +25 -0
  25. package/template/.claude/skills/product-design-prototype/SKILL.md +1 -1
  26. package/template/.claude/skills/to-spec/SKILL.md +1 -1
  27. package/template/.claude/skills/to-tickets/SKILL.md +1 -1
  28. package/template/.claude/skills/yss-components/SKILL.md +85 -10
  29. package/template/.claude/skills/yss-design-system/SKILL.md +1 -1
  30. package/template/.claude/skills/yss-hook/SKILL.md +141 -72
  31. package/template/.claude/skills/yss-hook/references/frontend-docs.md +3 -2
  32. package/template/.claude/skills/yss-product-lifecycle/SKILL.md +10 -9
  33. package/template/.claude/skills/yss-product-lifecycle/references/matt-yss-adapter.md +29 -17
  34. package/template/.claude/skills/yss-product-lifecycle/references/orchestration-contract.yaml +87 -2
  35. package/template/.claude/skills/yss-product-lifecycle/references/orchestration.md +6 -6
  36. package/template/.claude/skills/yss-product-lifecycle/references/state-model.md +1 -1
  37. package/template/.claude/skills/yss-prototype-stage/SKILL.md +1 -1
  38. package/template/.codex/skills/ask-matt/SKILL.md +0 -1
  39. package/template/.codex/skills/code-review/SKILL.md +1 -1
  40. package/template/.codex/skills/grill-me/SKILL.md +1 -1
  41. package/template/.codex/skills/grill-with-docs/SKILL.md +2 -1
  42. package/template/.codex/skills/maintaining-skills/SKILL.md +25 -0
  43. package/template/.codex/skills/product-design-prototype/SKILL.md +1 -1
  44. package/template/.codex/skills/to-spec/SKILL.md +1 -1
  45. package/template/.codex/skills/to-tickets/SKILL.md +1 -1
  46. package/template/.codex/skills/yss-components/SKILL.md +85 -10
  47. package/template/.codex/skills/yss-design-system/SKILL.md +1 -1
  48. package/template/.codex/skills/yss-hook/SKILL.md +141 -72
  49. package/template/.codex/skills/yss-hook/references/frontend-docs.md +3 -2
  50. package/template/.codex/skills/yss-product-lifecycle/SKILL.md +10 -9
  51. package/template/.codex/skills/yss-product-lifecycle/references/matt-yss-adapter.md +29 -17
  52. package/template/.codex/skills/yss-product-lifecycle/references/orchestration-contract.yaml +87 -2
  53. package/template/.codex/skills/yss-product-lifecycle/references/orchestration.md +6 -6
  54. package/template/.codex/skills/yss-product-lifecycle/references/state-model.md +1 -1
  55. package/template/.codex/skills/yss-prototype-stage/SKILL.md +1 -1
  56. package/template/.hermes/skills/ask-matt/SKILL.md +0 -1
  57. package/template/.hermes/skills/code-review/SKILL.md +1 -1
  58. package/template/.hermes/skills/grill-me/SKILL.md +1 -1
  59. package/template/.hermes/skills/grill-with-docs/SKILL.md +2 -1
  60. package/template/.hermes/skills/maintaining-skills/SKILL.md +25 -0
  61. package/template/.hermes/skills/product-design-prototype/SKILL.md +1 -1
  62. package/template/.hermes/skills/to-spec/SKILL.md +1 -1
  63. package/template/.hermes/skills/to-tickets/SKILL.md +1 -1
  64. package/template/.hermes/skills/yss-components/SKILL.md +85 -10
  65. package/template/.hermes/skills/yss-design-system/SKILL.md +1 -1
  66. package/template/.hermes/skills/yss-hook/SKILL.md +141 -72
  67. package/template/.hermes/skills/yss-hook/references/frontend-docs.md +3 -2
  68. package/template/.hermes/skills/yss-product-lifecycle/SKILL.md +10 -9
  69. package/template/.hermes/skills/yss-product-lifecycle/references/matt-yss-adapter.md +29 -17
  70. package/template/.hermes/skills/yss-product-lifecycle/references/orchestration-contract.yaml +87 -2
  71. package/template/.hermes/skills/yss-product-lifecycle/references/orchestration.md +6 -6
  72. package/template/.hermes/skills/yss-product-lifecycle/references/state-model.md +1 -1
  73. package/template/.hermes/skills/yss-prototype-stage/SKILL.md +1 -1
  74. package/template/.pi/skills/ask-matt/SKILL.md +0 -1
  75. package/template/.pi/skills/code-review/SKILL.md +1 -1
  76. package/template/.pi/skills/grill-me/SKILL.md +1 -1
  77. package/template/.pi/skills/grill-with-docs/SKILL.md +2 -1
  78. package/template/.pi/skills/maintaining-skills/SKILL.md +25 -0
  79. package/template/.pi/skills/product-design-prototype/SKILL.md +1 -1
  80. package/template/.pi/skills/to-spec/SKILL.md +1 -1
  81. package/template/.pi/skills/to-tickets/SKILL.md +1 -1
  82. package/template/.pi/skills/yss-components/SKILL.md +85 -10
  83. package/template/.pi/skills/yss-design-system/SKILL.md +1 -1
  84. package/template/.pi/skills/yss-hook/SKILL.md +141 -72
  85. package/template/.pi/skills/yss-hook/references/frontend-docs.md +3 -2
  86. package/template/.pi/skills/yss-product-lifecycle/SKILL.md +10 -9
  87. package/template/.pi/skills/yss-product-lifecycle/references/matt-yss-adapter.md +29 -17
  88. package/template/.pi/skills/yss-product-lifecycle/references/orchestration-contract.yaml +87 -2
  89. package/template/.pi/skills/yss-product-lifecycle/references/orchestration.md +6 -6
  90. package/template/.pi/skills/yss-product-lifecycle/references/state-model.md +1 -1
  91. package/template/.pi/skills/yss-prototype-stage/SKILL.md +1 -1
  92. package/template/.qoder/skills/ask-matt/SKILL.md +0 -1
  93. package/template/.qoder/skills/code-review/SKILL.md +1 -1
  94. package/template/.qoder/skills/grill-me/SKILL.md +1 -1
  95. package/template/.qoder/skills/grill-with-docs/SKILL.md +2 -1
  96. package/template/.qoder/skills/maintaining-skills/SKILL.md +25 -0
  97. package/template/.qoder/skills/product-design-prototype/SKILL.md +1 -1
  98. package/template/.qoder/skills/to-spec/SKILL.md +1 -1
  99. package/template/.qoder/skills/to-tickets/SKILL.md +1 -1
  100. package/template/.qoder/skills/yss-components/SKILL.md +85 -10
  101. package/template/.qoder/skills/yss-design-system/SKILL.md +1 -1
  102. package/template/.qoder/skills/yss-hook/SKILL.md +141 -72
  103. package/template/.qoder/skills/yss-hook/references/frontend-docs.md +3 -2
  104. package/template/.qoder/skills/yss-product-lifecycle/SKILL.md +10 -9
  105. package/template/.qoder/skills/yss-product-lifecycle/references/matt-yss-adapter.md +29 -17
  106. package/template/.qoder/skills/yss-product-lifecycle/references/orchestration-contract.yaml +87 -2
  107. package/template/.qoder/skills/yss-product-lifecycle/references/orchestration.md +6 -6
  108. package/template/.qoder/skills/yss-product-lifecycle/references/state-model.md +1 -1
  109. package/template/.qoder/skills/yss-prototype-stage/SKILL.md +1 -1
  110. package/template/.trae/skills/ask-matt/SKILL.md +0 -1
  111. package/template/.trae/skills/code-review/SKILL.md +1 -1
  112. package/template/.trae/skills/grill-me/SKILL.md +1 -1
  113. package/template/.trae/skills/grill-with-docs/SKILL.md +2 -1
  114. package/template/.trae/skills/maintaining-skills/SKILL.md +25 -0
  115. package/template/.trae/skills/product-design-prototype/SKILL.md +1 -1
  116. package/template/.trae/skills/to-spec/SKILL.md +1 -1
  117. package/template/.trae/skills/to-tickets/SKILL.md +1 -1
  118. package/template/.trae/skills/yss-components/SKILL.md +85 -10
  119. package/template/.trae/skills/yss-design-system/SKILL.md +1 -1
  120. package/template/.trae/skills/yss-hook/SKILL.md +141 -72
  121. package/template/.trae/skills/yss-hook/references/frontend-docs.md +3 -2
  122. package/template/.trae/skills/yss-product-lifecycle/SKILL.md +10 -9
  123. package/template/.trae/skills/yss-product-lifecycle/references/matt-yss-adapter.md +29 -17
  124. package/template/.trae/skills/yss-product-lifecycle/references/orchestration-contract.yaml +87 -2
  125. package/template/.trae/skills/yss-product-lifecycle/references/orchestration.md +6 -6
  126. package/template/.trae/skills/yss-product-lifecycle/references/state-model.md +1 -1
  127. package/template/.trae/skills/yss-prototype-stage/SKILL.md +1 -1
  128. package/template/AGENTS.md +20 -60
  129. package/template/docs/adr/0001-product-design-prototype-entrypoint.md +2 -2
  130. package/template/docs/agents/skills-maintenance.md +3 -3
  131. package/template/docs/design/README.md +1 -1
  132. package/template/docs/process/MATT-POCOCK-ENGINEERING-SKILLS.md +1 -1
  133. package/template/docs/process/harness-process-tailoring.md +37 -1
  134. package/template/docs/process/lifecycle-artifact-map.md +1 -0
  135. package/template/docs/process/lifecycle-registry-baseline.json +4 -1
  136. package/template/docs/process/lifecycle-registry.yaml +13 -10
  137. package/template/docs/process/maintenance-intensity.yaml +25 -0
  138. package/template/docs/user-guide//344/272/247/345/223/201/347/240/224/345/217/221/345/205/250/347/224/237/345/221/275/345/221/250/346/234/237/346/234/200/344/275/263/345/256/236/350/267/265.md +1 -1
  139. package/template/scripts/lib/maintenance-intensity.mjs +94 -0
  140. package/template/scripts/lib/scenario-checks.mjs +149 -1
  141. package/template/scripts/lib/skill-supply-chain.mjs +13 -2
  142. package/template/scripts/verify-maintenance-checkpoint +13 -0
  143. package/template/scripts/verify-maintenance-intensity-scenarios +47 -0
  144. package/template/scripts/verify-template +3 -2
  145. package/template/skills-lock.json +27 -120
  146. package/template/wiki/raw/skills-lock.json +99 -222
  147. package/template/wiki/wiki/Matt/346/212/200/350/203/275/344/275/223/347/263/273.md +1 -1
  148. package/template/wiki/wiki/YSS/345/267/245/347/250/213/346/212/200/350/203/275/344/275/223/347/263/273.md +1 -1
  149. package/template/wiki/wiki//345/244/215/347/233/230/344/270/216/346/235/203/345/250/201/350/265/204/344/272/247/344/277/256/350/256/242.md +1 -1
  150. package/template/wiki/wiki//346/250/241/346/235/277/345/217/221/345/270/203/351/227/250/347/246/201/344/270/216/351/252/214/350/257/201.md +1 -1
  151. package/template/wiki/wiki//346/250/241/346/235/277/347/273/264/346/212/244/346/265/201/347/250/213.md +1 -1
  152. package/template.snapshot.json +4 -4
  153. package/template/.agents/skills/claude-handoff/SKILL.md +0 -18
  154. package/template/.agents/skills/claude-handoff/agents/openai.yaml +0 -5
  155. package/template/.agents/skills/git-guardrails-claude-code/SKILL.md +0 -95
  156. package/template/.agents/skills/git-guardrails-claude-code/agents/openai.yaml +0 -3
  157. package/template/.agents/skills/git-guardrails-claude-code/scripts/block-dangerous-git.sh +0 -25
  158. package/template/.agents/skills/web-design-engineer/README.md +0 -461
  159. package/template/.agents/skills/web-design-engineer/README.zh-CN.md +0 -461
  160. package/template/.agents/skills/web-design-engineer/SKILL.md +0 -493
  161. package/template/.agents/skills/web-design-engineer/manifest.json +0 -15
  162. package/template/.agents/skills/web-design-engineer/references/advanced-patterns.md +0 -521
  163. package/template/.agents/skills/web-design-engineer/references/critique-guide.md +0 -226
  164. package/template/.agents/skills/web-design-engineer/references/design-directions.md +0 -188
  165. package/template/.agents/skills/web-design-engineer/references/style-recipes/INDEX.md +0 -145
  166. package/template/.agents/skills/web-design-engineer/references/style-recipes/active-theory.md +0 -49
  167. package/template/.agents/skills/web-design-engineer/references/style-recipes/aesop.md +0 -52
  168. package/template/.agents/skills/web-design-engineer/references/style-recipes/apple-hig.md +0 -52
  169. package/template/.agents/skills/web-design-engineer/references/style-recipes/are-na.md +0 -55
  170. package/template/.agents/skills/web-design-engineer/references/style-recipes/balenciaga-post-2017.md +0 -52
  171. package/template/.agents/skills/web-design-engineer/references/style-recipes/bloomberg-businessweek-turley.md +0 -52
  172. package/template/.agents/skills/web-design-engineer/references/style-recipes/bloomberg-terminal.md +0 -56
  173. package/template/.agents/skills/web-design-engineer/references/style-recipes/dieter-rams-braun.md +0 -50
  174. package/template/.agents/skills/web-design-engineer/references/style-recipes/field-io.md +0 -50
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  182. package/template/.agents/skills/web-design-engineer/references/style-recipes/nyt-the-daily.md +0 -54
  183. package/template/.agents/skills/web-design-engineer/references/style-recipes/pentagram.md +0 -52
  184. package/template/.agents/skills/web-design-engineer/references/style-recipes/raycast.md +0 -54
  185. package/template/.agents/skills/web-design-engineer/references/style-recipes/resn-storytelling.md +0 -49
  186. package/template/.agents/skills/web-design-engineer/references/style-recipes/stripe-press.md +0 -54
  187. package/template/.agents/skills/web-design-engineer/references/style-recipes/tufte-dataink.md +0 -52
  188. package/template/.agents/skills/web-design-engineer/references/style-recipes/vercel-mesh.md +0 -56
  189. package/template/.agents/skills/web-design-engineer/references/style-recipes/vignelli-swiss-helvetica.md +0 -50
  190. package/template/.agents/skills/web-design-engineer/references/style-recipes/y2k-retrofuturism.md +0 -54
  191. package/template/.agents/skills/web-video-presentation/README.md +0 -322
  192. package/template/.agents/skills/web-video-presentation/README.zh-CN.md +0 -322
  193. package/template/.agents/skills/web-video-presentation/SKILL.md +0 -451
  194. package/template/.agents/skills/web-video-presentation/manifest.json +0 -15
  195. package/template/.agents/skills/web-video-presentation/references/AUDIO.md +0 -276
  196. package/template/.agents/skills/web-video-presentation/references/CHAPTER-CRAFT.md +0 -224
  197. package/template/.agents/skills/web-video-presentation/references/EXAMPLES/README.md +0 -107
  198. package/template/.agents/skills/web-video-presentation/references/EXAMPLES/case-tech-review/README.md +0 -56
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  207. package/template/.agents/skills/web-video-presentation/references/RECORDING.md +0 -77
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  209. package/template/.agents/skills/web-video-presentation/references/THEMES.md +0 -351
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  211. package/template/.agents/skills/web-video-presentation/templates/index.html +0 -12
  212. package/template/.agents/skills/web-video-presentation/templates/scripts/extract-narrations.ts +0 -137
  213. package/template/.agents/skills/web-video-presentation/templates/scripts/synthesize-audio.sh +0 -145
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  228. package/template/.agents/skills/web-video-presentation/templates/src/components/Stage.tsx +0 -48
  229. package/template/.agents/skills/web-video-presentation/templates/src/hooks/useAudioPlayer.ts +0 -112
  230. package/template/.agents/skills/web-video-presentation/templates/src/hooks/useAutoMode.ts +0 -66
  231. package/template/.agents/skills/web-video-presentation/templates/src/hooks/useStageScale.ts +0 -28
  232. package/template/.agents/skills/web-video-presentation/templates/src/hooks/useStepper.ts +0 -174
  233. package/template/.agents/skills/web-video-presentation/templates/src/main.tsx +0 -9
  234. package/template/.agents/skills/web-video-presentation/templates/src/registry/chapters.ts +0 -23
  235. package/template/.agents/skills/web-video-presentation/templates/src/registry/types.ts +0 -25
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@@ -1,52 +0,0 @@
1
- # aesop — Aesop Skincare
2
-
3
- - **School**: Editorial / Minimalist
4
- - **Vibe**: Apothecary refinement, sage and ink, serif copy as conversation
5
- - **Best for**: Premium consumer goods (skincare, candles, eyewear), restaurants with literary aspirations, hospitality
6
- - **Touchstone**: aesop.com, Aesop store windows, the brown amber bottle
7
-
8
- **Palette**
9
- - Ground: `#E8E4D9` (warm chamois) — sometimes `#F2EFE5`
10
- - Ink: `#1B1B1B` (true near-black for copy)
11
- - Sage muted: `#7A8470`
12
- - Amber bottle accent: `#7A4623` (used very sparingly, e.g., a single rule or seal mark)
13
- - Cream surface: `#F0EDE4`
14
-
15
- **Typography**
16
- - Display & body: a single transitional serif at every size — Suisse Works, Lyon Text, or GT Sectra (weight 400, italic available). Aesop pairs serif for body copy with a single sans for UI labels (Söhne or Helvetica Now).
17
- - Body size: 16–18px; line-height ~1.65
18
- - Labels in small caps (10–11px, letter-spaced 0.12em)
19
-
20
- **Spacing**: 8 / 16 / 24 / 40 / 72 / 120
21
-
22
- **Radius**: 0 throughout, including form fields. Aesop is square-edged.
23
-
24
- **Shadow**: none.
25
-
26
- **Motion**: subtle fades, slow drawer slide-ins (~450ms ease-out). Never spring-bounce.
27
-
28
- **Signature moves**
29
- - Body copy reads like product writing in a literary magazine — long, well-cadenced sentences, justified text, no marketing punchiness
30
- - Product is photographed on a warm chamois surface with a single sage prop (leaf, marble dish, linen) and a long shadow
31
- - Small-caps section labels (`INGREDIENTS` / `RITUAL`) above each block
32
- - All-text navigation in the masthead, letter-spaced
33
- - Asymmetric layouts: image left, generous right-margin block of copy; never centered-everything
34
-
35
- **Avoid**
36
- - Bold weights anywhere — Aesop is all regular and italic
37
- - Color other than sage / amber / ink — no blues, no purples, no UI-blue accents
38
- - Pop-up modals (Aesop's UI politely waits)
39
- - Lifestyle stock photography of smiling models — props and product only
40
-
41
- **AI prompt seed**
42
- > Amber-glass apothecary bottle on warm chamois #E8E4D9 textured paper, single linen napkin and dried sage sprig, raking afternoon window light, deep soft shadow at lower right, 4:5, editorial product photography, color grading warm with slight green cast.
43
-
44
- **Don't use when**
45
- - The product is software or digital-first — Aesop's tactile object photography defines half the recipe; you can't fake it with CSS
46
- - The audience expects price-comparison utility — Aesop never shows pricing prominently
47
- - The voice needs to be funny or casual — Aesop is sincere and slow
48
-
49
- ---
50
-
51
- > **Same school — Editorial / Minimalist**: [`apple-hig`](./apple-hig.md) · [`muji-kenya-hara`](./muji-kenya-hara.md) · [`dieter-rams-braun`](./dieter-rams-braun.md) · [`monocle-magazine`](./monocle-magazine.md)
52
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,52 +0,0 @@
1
- # apple-hig — Apple Human Interface
2
-
3
- - **School**: Editorial / Minimalist
4
- - **Vibe**: Generous space, hero product on white, one thought per screen
5
- - **Best for**: Premium hardware, premium software, "this product deserves a stage" feel
6
- - **Touchstone**: apple.com product pages, Apple keynote slides, HIG documentation
7
-
8
- **Palette**
9
- - Ground: `#FFFFFF` (paper-pure white) or `#000000` (deep black, hero film moments only)
10
- - Ink: `#1D1D1F` (Apple's not-quite-black)
11
- - Soft surface: `#F5F5F7`
12
- - Muted text: `#86868B`
13
- - Accent (sparingly): system-blue `#0071E3`
14
-
15
- **Typography**
16
- - Display: SF Pro Display (weight 600 for headlines, 400 for sub-display) — fall back to Inter Tight only when SF Pro is unreachable
17
- - Body: SF Pro Text at 17px, line-height ~1.47
18
- - Captions: SF Pro at 12–14px, weight 400, color `#86868B`
19
-
20
- **Spacing**: 4 / 8 / 16 / 24 / 40 / 64 / 96 / 160. Section breaks are large (160px+ vertical). Headlines breathe.
21
-
22
- **Radius**: 12 (small components) / 18 (cards) / 22 (large panels). Apple is rarely sharp-cornered, never gummy-bear rounded.
23
-
24
- **Shadow**: barely visible. `0 1px 2px rgba(0,0,0,0.04)` at most. Elevation through whitespace and color contrast, not shadow.
25
-
26
- **Motion**: cubic-bezier expo-out; durations 350–650ms for layout moves, 150–250ms for hover. Never bouncy. Often a slow Ken Burns on hero imagery.
27
-
28
- **Signature moves**
29
- - One product photograph centered on whitespace, occupying ~40% of the hero
30
- - Hero headline in big display weight, body line below in muted gray (`#86868B`), single CTA in system-blue text-link form (no chunky button on hero — that comes later)
31
- - Section anatomy: tiny eyebrow label → big headline → one paragraph → one product shot → repeat. No tabs, no cards, no bento.
32
- - Hairline `#D2D2D7` dividers between sections, never anything heavier
33
- - Numbers are display-weight characters (e.g., a stat reads `12.9″`, with the `″` set in a smaller weight)
34
-
35
- **Avoid**
36
- - Any gradient mesh, glow, or "tech atmosphere" — Apple's gradients are almost always subtle silver-to-charcoal on a product surface, not background decoration
37
- - Stacking multiple CTAs in the hero
38
- - Card grids of features (Apple uses long vertical sections, one idea each)
39
- - Emoji of any kind on marketing pages
40
-
41
- **AI prompt seed** (for hero imagery)
42
- > Studio-lit product photograph, single object centered on pure-white #FFFFFF ground, soft top-down diffused light, subtle floor reflection, 16:9, no text, no people, no shadow drama, color grading neutral.
43
-
44
- **Don't use when**
45
- - The product is software-only and doesn't have a "hero object" to photograph — you'll end up with a blank stage
46
- - The brand wants to feel scrappy / startup / accessible — Apple HIG reads as expensive and serious
47
- - Audience is anti-tech-corporate — it'll feel "stale Apple cosplay"
48
-
49
- ---
50
-
51
- > **Same school — Editorial / Minimalist**: [`muji-kenya-hara`](./muji-kenya-hara.md) · [`aesop`](./aesop.md) · [`dieter-rams-braun`](./dieter-rams-braun.md) · [`monocle-magazine`](./monocle-magazine.md)
52
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,55 +0,0 @@
1
- # are-na — Are.na (Honest Web)
2
-
3
- - **School**: Brutalist / Raw
4
- - **Vibe**: System fonts on purpose, content > chrome, the web of the late 90s but considered
5
- - **Best for**: Indie tools, creative platforms, "research-flavored" products, artist communities
6
- - **Touchstone**: are.na, the Are.na annual
7
-
8
- **Palette**
9
- - Ground: `#FFFFFF`
10
- - Ink: `#000000`
11
- - Are.na blue link: `#0000EE` (the classic browser-default blue, used unironically)
12
- - Visited link: `#551A8B` (also classic browser-default)
13
- - Hairline: `#CCCCCC`
14
- - Optional: warm cream surface `#F4F1E8` for cards
15
-
16
- **Typography**
17
- - Display & body: system serif (Times / Georgia) and / or system sans (the OS's default sans) on purpose
18
- - No custom font loading — the recipe leans on letting the browser pick
19
- - Body at 14–16px, line-height ~1.45
20
- - Italic and underlined links (also browser-default)
21
-
22
- **Spacing**: 4 / 8 / 16 / 24 / 32. Tight. Content-dense.
23
-
24
- **Radius**: 0
25
-
26
- **Shadow**: none
27
-
28
- **Motion**: none, or instant
29
-
30
- **Signature moves**
31
- - Underlined blue links, visited purple — left as browser default
32
- - Headings are just larger versions of body type, no special font
33
- - Tables, lists, and prose all flow without ornament
34
- - Footers are tiny, plain, link-rich (the early-web "all links" footer)
35
- - Cards (if used) are flat rectangles with a 1px gray border and no shadow
36
-
37
- **Avoid**
38
- - Custom fonts of any kind
39
- - Color other than the blue / purple link colors and the ink + ground
40
- - Hover animations, transitions of any kind
41
- - Modals, tooltips, micro-interactions
42
- - Any sense of "polish"
43
-
44
- **AI prompt seed**
45
- > Found-photograph collage on plain white paper, mixed sources, no Photoshop polish, slight imperfection, hand-cut feel, 4:3.
46
-
47
- **Don't use when**
48
- - The brand needs to feel "premium" — Are.na's recipe explicitly rejects premium signaling
49
- - The audience expects modern SaaS UX cues — they may bounce, reading the page as broken
50
- - Half-measures will be tempted — commit fully or pick another recipe; partial Are.na looks broken, not curated
51
-
52
- ---
53
-
54
- > **Same school — Brutalist / Raw**: [`bloomberg-businessweek-turley`](./bloomberg-businessweek-turley.md) · [`balenciaga-post-2017`](./balenciaga-post-2017.md)
55
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,52 +0,0 @@
1
- # balenciaga-post-2017 — Balenciaga (post-Demna era)
2
-
3
- - **School**: Brutalist / Raw
4
- - **Vibe**: Default browser styling weaponized, Helvetica at absurd scale, anti-luxury luxury
5
- - **Best for**: Fashion / counter-culture / fragrance brands, "we're too cool to design this" positioning
6
- - **Touchstone**: balenciaga.com (any 2018+ snapshot via Wayback), Vetements campaigns, post-2017 luxury anti-design
7
-
8
- **Palette**
9
- - Ink: `#000000`
10
- - Ground: `#FFFFFF`
11
- - One muted off-white surface: `#F5F4F0`
12
- - No color. None. If a color appears it's in a single photograph and never as a UI element.
13
-
14
- **Typography**
15
- - Display & body: Helvetica or Arial — all weights, all sizes, *only this one family*
16
- - Headlines often set in all-caps at hero scale (140px+)
17
- - Body type small — 11–13px
18
- - Mixing weight is fine; mixing family is not
19
-
20
- **Spacing**: 8 / 16 / 24 / 40 — restrained, but not luxurious-spacious; more "we didn't bother to soften it"
21
-
22
- **Radius**: 0
23
-
24
- **Shadow**: none
25
-
26
- **Motion**: none — pages don't animate. Hover at most changes underline.
27
-
28
- **Signature moves**
29
- - All-caps Helvetica headlines at extreme scale, tightly tracked, often left-aligned hard against the page edge
30
- - Product photography is editorial / fashion-style — model + product, harsh lighting, awkward poses; never the smiling-stock-model pattern
31
- - Navigation is plain text links, sometimes just a vertical list at the top of the page
32
- - Captions and metadata stripped to minimum (model name, designer, location)
33
- - No buttons styled as buttons — CTAs are underlined text links
34
-
35
- **Avoid**
36
- - Any font other than Helvetica / Arial
37
- - Color
38
- - Polished UI affordances (rounded buttons, drop shadows, hover effects)
39
- - Decorative anything
40
-
41
- **AI prompt seed**
42
- > Fashion editorial photograph, single model against a plain off-white #F5F4F0 backdrop, harsh direct flash, awkward static pose, deadpan expression, 4:5.
43
-
44
- **Don't use when**
45
- - The brand has no fashion / counter-culture claim — recipe will read as cosplay
46
- - The audience expects to be "sold to" — Balenciaga's recipe ignores the audience on purpose
47
- - Conversion is critical — this recipe converts the in-group, not the casual visitor
48
-
49
- ---
50
-
51
- > **Same school — Brutalist / Raw**: [`are-na`](./are-na.md) · [`bloomberg-businessweek-turley`](./bloomberg-businessweek-turley.md)
52
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,52 +0,0 @@
1
- # bloomberg-businessweek-turley — Bloomberg Businessweek (Turley Era)
2
-
3
- - **School**: Brutalist / Raw
4
- - **Vibe**: Typographic violence, magazine grid abused, copy *is* image
5
- - **Best for**: Editorial features, agency portfolios, opinionated content sites
6
- - **Touchstone**: Bloomberg Businessweek 2014–2019 covers (Richard Turley → Tracy Ma era), *Eye* magazine archive issues
7
-
8
- **Palette**
9
- - Aggressive — `#FF3D00` (high-alert orange), `#FFE800` (signal yellow), `#001AFF` (alert blue)
10
- - Always on `#FFFFFF` for max contrast — or inverted onto `#000000`
11
- - Black `#000000` text on white where readable; otherwise contrasting hue
12
- - Maximum 3 colors per spread
13
-
14
- **Typography**
15
- - Display: a single bold grotesque used at absurd scale — Founders Grotesk, Druk, ABC Whyte. Weight 800–900, set 200px+
16
- - Headlines often broken across lines on purpose, kerned tighter than comfortable
17
- - Body type left small in contrast — 12–14px serif (Plantin / Mercury)
18
- - All-caps + condensed common in display
19
-
20
- **Spacing**: deliberately broken — content pushed off-grid, sometimes touching edges or overflowing intentionally
21
-
22
- **Radius**: 0
23
-
24
- **Shadow**: none
25
-
26
- **Motion**: jarring cuts, not smooth eases. If anything moves it slams into place.
27
-
28
- **Signature moves**
29
- - Headline set so large it visibly breaks the grid (letters touching page edges)
30
- - Color blocks of saturated orange / yellow / blue placed under or behind type
31
- - Photo cutouts (subjects silhouetted, dropped onto color fields) — often awkwardly cropped on purpose
32
- - Tables of data styled like magazine spreads, not like UI components — bold, contrasty, opinionated
33
- - Captions in tiny serif italic positioned in unexpected corners
34
-
35
- **Avoid**
36
- - Tasteful design (the recipe is anti-tasteful on purpose)
37
- - More than 3 colors per spread
38
- - Smooth transitions
39
- - Web defaults (every element should feel set, not generated)
40
-
41
- **AI prompt seed**
42
- > Magazine cover composition, single bold word set in massive black grotesque at 200pt, behind it a flat field of saturated alert-orange #FF3D00, with a clumsily-cut photo silhouette overlaid at unexpected angle, slight print misregistration, 3:4.
43
-
44
- **Don't use when**
45
- - The brand voice is meant to feel calm or trustworthy — Turley-era Bloomberg is loud
46
- - The content is utility-focused — recipe is editorial only
47
- - The team is squeamish about deliberate ugliness — this recipe requires committing to it
48
-
49
- ---
50
-
51
- > **Same school — Brutalist / Raw**: [`are-na`](./are-na.md) · [`balenciaga-post-2017`](./balenciaga-post-2017.md)
52
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,56 +0,0 @@
1
- # bloomberg-terminal — Bloomberg Terminal
2
-
3
- - **School**: Information Architecture
4
- - **Vibe**: Maximum data-ink, mission-critical density, chrome-amber on near-black
5
- - **Best for**: Finance / trading / monitoring dashboards, "professionals don't have time for whitespace" products
6
- - **Touchstone**: a real Bloomberg Terminal screenshot (always reference the real thing — it's denser than memory suggests)
7
-
8
- **Palette**
9
- - Ground: `#0A0E1A` (deep navy-black)
10
- - Surface 1: `#11172A`
11
- - Surface 2: `#1A2138`
12
- - Amber primary: `#FFA02F` (the signature)
13
- - Positive (price-up): `#00B96B`
14
- - Negative (price-down): `#F23645`
15
- - Muted label: `#5E6680`
16
- - High-importance text: `#E8ECF4`
17
-
18
- **Typography**
19
- - Display & body: a monospaced workhorse — IBM Plex Mono, JetBrains Mono, or Berkeley Mono. Bloomberg itself uses a proprietary mono.
20
- - Sizes: 11 / 12 / 13 / 14px — densely packed. No 16px body. No 32px headlines.
21
- - All numerals tabular-aligned (right-aligned columns of digits)
22
-
23
- **Spacing**: 2 / 4 / 8 / 12. Multi-pane layouts with no luxury margins.
24
-
25
- **Radius**: 0 or 2px. Terminals don't round.
26
-
27
- **Shadow**: none. Elevation through hairline borders only (`#2A3050` 1px lines).
28
-
29
- **Motion**: ticker scroll (uniform linear), instant state flips, blink on data update (50–80ms flash). No eased animations.
30
-
31
- **Signature moves**
32
- - Multi-pane workspaces with hairline dividers — 4 to 9 panels visible at once
33
- - Amber text on near-black for the most important data; chrome-white for secondary
34
- - Status / ticker bar at top with marquee-scrolling tickers, color-coded up/down
35
- - Keyboard-shortcut chips in the margins (`F9: TRADE`)
36
- - Tabular data with monospaced digits, color-coded by delta
37
-
38
- **Avoid**
39
- - Any rounded corners
40
- - Hero sections / marketing-style headlines
41
- - Photography or illustration of any kind
42
- - Decorative gradients (gradient meshes are not data-ink)
43
- - Sans-serif body type (the monospace is the recipe)
44
-
45
- **AI prompt seed**
46
- > Trading workstation user interface, deep navy #0A0E1A background, multi-pane layout with amber #FFA02F headlines, monospaced data tables, ticker scroll across the top, no rounded corners, no illustrations, fixed-width font throughout.
47
-
48
- **Don't use when**
49
- - The audience is consumer (they'll bounce in 3 seconds — terminal density is acquired taste)
50
- - You can't fill the screen with real data — terminal aesthetic + dummy "Lorem 1,234" placeholders looks broken
51
- - The task is a marketing landing page — terminals are for working in, not for selling
52
-
53
- ---
54
-
55
- > **Same school — Information Architecture**: [`pentagram`](./pentagram.md) · [`vignelli-swiss-helvetica`](./vignelli-swiss-helvetica.md) · [`tufte-dataink`](./tufte-dataink.md) · [`nyt-the-daily`](./nyt-the-daily.md)
56
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,50 +0,0 @@
1
- # dieter-rams-braun — Dieter Rams / Braun
2
-
3
- - **School**: Editorial / Minimalist
4
- - **Vibe**: "Less but better", functional honesty, industrial restraint
5
- - **Best for**: Hardware product pages, audio gear, industrial / tool brands, design-led B2B
6
- - **Touchstone**: Braun T3 radio, Braun ET66 calculator, Rams's *Ten Principles of Good Design*
7
-
8
- **Palette**
9
- - Ground: `#E4E1DC` (concrete light) or `#F5F4F0` (paper)
10
- - Ink: `#191919`
11
- - Industrial gray: `#A8A8A8`, `#5C5C5C`
12
- - Accent: single signal — Braun orange `#E96A26` or signal yellow `#F5C518`, used only on functional elements (a power dot, an active state)
13
-
14
- **Typography**
15
- - Display & body: a precision grotesk — Akzidenz-Grotesk, Helvetica Now, or Söhne. Weight 400 body, weight 500 for emphasis, never 700.
16
- - Numerals love a monospaced variant for spec tables
17
-
18
- **Spacing**: based on a 4px sub-grid; visible values 4 / 8 / 16 / 24 / 32 / 64 / 128. Functional, no "luxury whitespace" inflation.
19
-
20
- **Radius**: 2–4px maximum. Sharp by default.
21
-
22
- **Shadow**: none.
23
-
24
- **Motion**: utilitarian — instant state changes (~80–120ms), no flourish.
25
-
26
- **Signature moves**
27
- - Diagrammatic exploded views of the product with measurement callouts (real or fictional)
28
- - A single signal-orange dot on the page indicating "active" or "power" — never decorative
29
- - Tabular spec listings as a first-class layout element (not hidden behind a "Specs" toggle)
30
- - Every label exactly what it is, in plain language ("ON / OFF" not "Toggle interaction mode")
31
- - The page itself feels like a piece of equipment
32
-
33
- **Avoid**
34
- - Photography that romanticizes the product — Braun shoots it on a grid background like an engineering specimen
35
- - Multiple accent colors
36
- - Curves anywhere — even hover effects shouldn't bounce
37
- - Lifestyle imagery
38
-
39
- **AI prompt seed**
40
- > Industrial product photograph, 1960s Braun design language, single hardware object on light gray #E4E1DC grid background, frontal orthographic view, dimensions and labels in thin sans serif, color palette restricted to gray / black / single orange marker, 4:3.
41
-
42
- **Don't use when**
43
- - The product is soft / emotional / lifestyle — Rams discipline reads as cold for skincare or hospitality
44
- - The team wants warmth or personality — this recipe is impersonal by design
45
- - The audience is consumer / non-technical — they may read it as "boring spec sheet"
46
-
47
- ---
48
-
49
- > **Same school — Editorial / Minimalist**: [`apple-hig`](./apple-hig.md) · [`muji-kenya-hara`](./muji-kenya-hara.md) · [`aesop`](./aesop.md) · [`monocle-magazine`](./monocle-magazine.md)
50
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,50 +0,0 @@
1
- # field-io — Field.io (Generative Motion Identity)
2
-
3
- - **School**: Motion / Experimental
4
- - **Vibe**: The brand is movement; the page generates itself in front of the visitor
5
- - **Best for**: Brand films, launch moments, agency portfolios, "the visit is the experience" sites
6
- - **Touchstone**: field.io, FIELD.SYSTEMS work, kinetic identity case studies
7
-
8
- **Palette**
9
- - Often dark base — `#0B0B0F` to `#000000`
10
- - One or two generative gradient hues used throughout the motion — frequently a single bold hue cycled through hue rotation, e.g., a deep cyan `#0CE0E5` blending into electric violet `#5B2EFF`, or generated procedurally
11
- - Ink for type: high-contrast white `#FFFFFF`
12
- - Secondary type: cool gray `#A0A4B0`
13
-
14
- **Typography**
15
- - Display: a variable font that *animates* on its own axes — Söhne Variable, Editorial New Variable, or Inter Display Variable
16
- - Type often morphs weight, width, or optical-size during scroll
17
- - Body type kept restrained — a single grotesque at neutral weight; the motion is the show, not the body
18
-
19
- **Spacing**: irregular by design — content lands in unexpected positions; the grid sometimes appears and disappears
20
-
21
- **Radius**: 0 — Field.io's work is rarely soft-cornered
22
-
23
- **Shadow**: not via CSS — through generative lighting in WebGL / Canvas scenes
24
-
25
- **Motion**: the entire recipe is motion. Multi-stage choreographed sequences. Scroll-driven not just for parallax but for state changes. Pages frequently feel like a video playing itself.
26
-
27
- **Signature moves**
28
- - Generative type sequences where letters appear, morph, and resolve into headlines on scroll
29
- - Particle / mesh systems that respond to cursor and scroll position
30
- - Long-tail eased curves (expo-out, quint-out) — `cubic-bezier(0.83, 0, 0.17, 1)` and similar
31
- - Section breaks where the entire page state transforms (a full-bleed canvas overtakes the layout)
32
- - Choreographed multi-element entries — six elements arrive on staggered delays, not all at once
33
-
34
- **Avoid**
35
- - Static recipes (this isn't a static recipe — a static screenshot will feel underwhelming)
36
- - Too many cursor-reactive elements (one or two key WebGL moments is the recipe, not the whole page)
37
- - Heavy text content — this recipe is for moments, not for reading
38
-
39
- **AI prompt seed**
40
- > Generative type composition, single phrase resolving from particle field, electric violet #5B2EFF and deep cyan #0CE0E5 light traces, on near-black background, long motion trails, 16:9 cinematic.
41
-
42
- **Don't use when**
43
- - The deliverable will live as a static screenshot (the recipe loses ~70% of its impact)
44
- - Build budget is small (this is the most labor-intensive of the 25)
45
- - The target audience uses low-end hardware or care about performance / accessibility above wow
46
-
47
- ---
48
-
49
- > **Same school — Motion / Experimental**: [`active-theory`](./active-theory.md) · [`resn-storytelling`](./resn-storytelling.md)
50
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,52 +0,0 @@
1
- # headspace-meditation — Headspace / Calm
2
-
3
- - **School**: Warm Humanist
4
- - **Vibe**: Soft pastels, rounded everything, calming hand-drawn illustration
5
- - **Best for**: Wellness / meditation / health apps, sleep / kids products, "approachable expert" services
6
- - **Touchstone**: headspace.com, the Headspace app, Calm.com lock-screen aesthetic
7
-
8
- **Palette**
9
- - Ground: warm peach `#FFE2C5` or `#FFEDD5`
10
- - Surface darker: warm coral `#F4A573`
11
- - Ink: warm dark teal `#1B3A47`
12
- - Secondary: `#5C6B7A`
13
- - Pop accents: muted lavender `#B0A5D1`, sage `#9DB67A`, salmon `#F5867B` (one per scene, rotating)
14
-
15
- **Typography**
16
- - Display: a rounded friendly sans — Apercu, GT America (rounded variant), Söhne Breit. Weight 600.
17
- - Body: same family at 16–17px, weight 400
18
- - Optional script for emotional moments — a single soft handwritten line in something like Caveat, used very sparingly
19
-
20
- **Spacing**: generous — 8 / 16 / 24 / 40 / 64 / 96
21
-
22
- **Radius**: large — 16 (small) / 24 (medium) / 32 (large). Buttons are pills (radius = height / 2).
23
-
24
- **Shadow**: soft and warm — `0 8px 24px rgba(244, 165, 115, 0.2)`. Often colored to match the ground.
25
-
26
- **Motion**: gentle, slow, breathing. 400–800ms eases. Hover lifts have a "buoyant" feel. A subtle breathing animation (1.5–4s cycle) on key elements.
27
-
28
- **Signature moves**
29
- - A central character / mascot illustrated in simple round shapes (Headspace's orange circle character)
30
- - Animated breathing circles that expand and contract in sync with body copy ("breathe in… breathe out…")
31
- - Warm peach gradient grounds that slowly drift between hues
32
- - Rounded everything — every container is a pill or a soft-corner rectangle
33
- - Calming microcopy ("Take a moment. We'll wait.")
34
-
35
- **Avoid**
36
- - Cool palettes — Headspace lives in warm tones, even at night-mode (warm dark teal not cool navy)
37
- - Sharp corners anywhere
38
- - Harsh motion (no bouncy springs — too jolting; gentle eases only)
39
- - More than 2 colors per scene
40
-
41
- **AI prompt seed**
42
- > Simple flat illustration in warm peach #FFE2C5 background, single round mascot character in coral with friendly face, soft pastel shapes around it (sage, lavender), no harsh edges anywhere, gentle hand-drawn imperfection, 4:5.
43
-
44
- **Don't use when**
45
- - The product is meant to feel sharp / sophisticated — Headspace's recipe reads as soft / caring
46
- - The brand has no wellness / care positioning — it'll feel infantilizing
47
- - The voice is meant to be authoritative or expert-led — recipe is gentle, not commanding
48
-
49
- ---
50
-
51
- > **Same school — Warm Humanist**: [`mailchimp-freddie`](./mailchimp-freddie.md) · [`stripe-press`](./stripe-press.md)
52
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,61 +0,0 @@
1
- # linear — Linear (Modern Builder Tool)
2
-
3
- - **School**: Modern Tool / Builder SaaS
4
- - **Vibe**: Quiet luxury for developer tools; warm dark, hairline detail, restraint as confidence
5
- - **Best for**: Developer tools, AI tools, B2B SaaS where "serious + designed" matters
6
- - **Touchstone**: linear.app, the Linear changelog page, Linear Method site
7
-
8
- **Palette**
9
- - Ground: `#08090A` (near-black with warm undertone, not pure black)
10
- - Surface 1: `#16171C`
11
- - Surface 2: `#1E1F25`
12
- - Surface 3 (raised): `#26272E`
13
- - Hairline border: `rgba(255,255,255,0.06)`
14
- - Primary text: `#F7F8F8`
15
- - Secondary text: `#9CA3AF`
16
- - Muted text: `#6B7280`
17
- - Accent: Linear purple `#5E6AD2` — used on < 5% of pixels
18
- - Gradient meshes (very controlled, < 8% opacity) in the hero only
19
-
20
- **Typography**
21
- - Display: Inter Tight at weight 600 (or Söhne, or Geist Sans) — never plain Inter at default weight, that's the AI-default
22
- - Body: Inter at 14–15px, weight 400–500, line-height 1.55
23
- - Mono: GeistMono, JetBrains Mono, or Berkeley Mono for inline code and shortcut chips
24
- - Letter-spacing on display headlines: -0.02em (tight)
25
-
26
- **Spacing**: 4 / 8 / 12 / 16 / 24 / 40 / 64 / 96
27
-
28
- **Radius**: 6 (small UI) / 12 (medium cards) / 16 (large panels). **Never above 16.** Linear's radius character is "modest, precise, never gummy."
29
-
30
- **Shadow**: barely there — soft `0 1px 2px rgba(0,0,0,0.3)` on raised surfaces. **Never glow, never colored shadow.**
31
-
32
- **Motion**: ease-out around 150ms for hover, 350–450ms for layout moves with a quint curve (e.g., the famous cubic-bezier(0.22, 1, 0.36, 1)). State changes feel "snappy but not bouncy."
33
-
34
- **Signature moves**
35
- - Hairline 1px borders in `rgba(255,255,255,0.06)` separating every panel, everywhere
36
- - Selective accent use — purple appears on focused / active states, on tiny pills, on key brand surfaces; never on body backgrounds
37
- - Inline code styled with monospaced font and dim background `#1E1F25`, color `#A78BFA`
38
- - Subtle gradient meshes in the hero (extremely controlled saturation, < 8% opacity) — *not* the bright purple-pink-blue AI cliché
39
- - Keyboard-shortcut chips throughout the UI (the brand celebrates keyboard-first)
40
- - A bottom-pinned screenshot of the actual product on landing pages
41
-
42
- **Avoid**
43
- - Emoji
44
- - Bouncy springs or elastic easings
45
- - More than one saturated color (Linear's purple is the only accent)
46
- - Border-radius above 16
47
- - Stock photography of people
48
- - "Get Started Free" hero CTAs styled like a 2018 SaaS landing page
49
-
50
- **AI prompt seed**
51
- > Abstract product UI screenshot, warm dark #08090A background, hairline borders, panels with #16171C and #1E1F25 surfaces, very subtle blue-purple ambient lighting at top edge, no people, no text on the image itself, 16:9.
52
-
53
- **Don't use when**
54
- - The brand is consumer-friendly / playful — Linear reads as professional and serious
55
- - The product needs warmth or hand-touched feel
56
- - The audience is non-technical (the keyboard-shortcut and monospace signals don't land)
57
-
58
- ---
59
-
60
- > **Same school — Modern Tool / Builder SaaS**: [`vercel-mesh`](./vercel-mesh.md) · [`raycast`](./raycast.md) · [`notion-pre-ai`](./notion-pre-ai.md)
61
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,52 +0,0 @@
1
- # mailchimp-freddie — Mailchimp (Freddie Era, c. 2018–2022)
2
-
3
- - **School**: Warm Humanist
4
- - **Vibe**: Hand-drawn marks, warm yellow, personality in microcopy
5
- - **Best for**: Small-business tools, creator products, community / education / approachable B2C
6
- - **Touchstone**: mailchimp.com pre-2023 redesigns (Wayback), Freddie illustration sets
7
-
8
- **Palette**
9
- - Ground: `#FFE01B` (Mailchimp yellow) for hero / brand moments, `#FFFFFF` for body
10
- - Ink: `#241C15` (warm near-black, never pure black)
11
- - Cream surface: `#FBEFE3`
12
- - Secondary: `#88837C`
13
- - Accent: a hot pop-pink `#FF4D74` or a warm coral, used very sparingly
14
-
15
- **Typography**
16
- - Display: a friendly grotesque — Helvetica Now Display, Söhne, Inter Tight at weight 700–800
17
- - Body: same family at 17–18px, weight 400, line-height 1.6
18
- - Decorative: occasional hand-drawn script or text-set-by-hand feel
19
-
20
- **Spacing**: 4 / 8 / 16 / 24 / 40 / 64 — generous but not airy
21
-
22
- **Radius**: 8 (small) / 16 (medium) / 24 (large pills). Buttons are pill-shaped.
23
-
24
- **Shadow**: soft and warm — `0 4px 12px rgba(36, 28, 21, 0.08)`
25
-
26
- **Motion**: bouncy welcomed. Spring physics on hover lifts, friendly easings.
27
-
28
- **Signature moves**
29
- - Freddie-style hand-drawn illustrations (winking mascot, line-drawn characters with personality) — never AI-generated, must be commissioned or use a single illustrator's hand
30
- - Yellow flood-fill section backgrounds breaking up the page
31
- - Pill-shaped buttons with a 2–3px black outline (Memphis-style)
32
- - Personality in microcopy ("Send better email" not "Optimize delivery metrics")
33
- - Asymmetric "tilted" illustration placement — never centered on a grid
34
-
35
- **Avoid**
36
- - Pure black anywhere (the recipe is warm-near-black)
37
- - Stock illustrations — the hand-drawn style is the differentiator
38
- - More than 3 colors visible at once (yellow + ink + one accent)
39
- - Cold corporate microcopy
40
-
41
- **AI prompt seed**
42
- > Hand-drawn illustration, single line-drawn character with warm color washes (yellow, coral), winking expression, on warm cream #FBEFE3 background, friendly approachable line style, deliberate imperfection, 4:5.
43
-
44
- **Don't use when**
45
- - Brand needs to feel premium / luxury — Mailchimp warmth reads as accessible / mass-market
46
- - Illustration can't be sourced from a real illustrator (recipe loses 50% impact)
47
- - Audience is enterprise-only and skeptical of "friendly"
48
-
49
- ---
50
-
51
- > **Same school — Warm Humanist**: [`stripe-press`](./stripe-press.md) · [`headspace-meditation`](./headspace-meditation.md)
52
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)
@@ -1,52 +0,0 @@
1
- # mid-century-modern — Mid-Century Modern (Paul Rand / Saul Bass)
2
-
3
- - **School**: Specialty / Genre (also touches Information Architecture)
4
- - **Vibe**: 1950s–60s American graphic modernism — geometric shapes, considered hand-feel, jazz-album confidence
5
- - **Best for**: Cultural / film / publishing identity, premium consumer brands with heritage claim, "tasteful sophistication"
6
- - **Touchstone**: IBM logo (Paul Rand), Saul Bass Vertigo / Anatomy of a Murder posters, Alvin Lustig book covers, mid-century jazz album sleeves (Reid Miles / Blue Note)
7
-
8
- **Palette**
9
- - Ground: warm cream `#EBE3D2` or mustard `#D9A441` or muted teal `#3D6E70`
10
- - Ink: `#1A1A18`
11
- - Limited palette per piece — 3 colors max, one bold, two muted
12
- - Common mid-century pairings: mustard + brick + cream; teal + cream + black; sienna + ink + bone
13
-
14
- **Typography**
15
- - Display: a geometric grotesque (Futura, Avenir, ITC Avant Garde) at large scale, often condensed weight
16
- - Or a slab serif (Egyptian / Memphis) for editorial moments
17
- - Body: humanist serif (Sabon, Garamond) at 16–17px
18
- - Numerals often set in figures-as-image (a single big numeral as a graphic element)
19
-
20
- **Spacing**: structured grid; 4 / 8 / 16 / 24 / 32 / 48
21
-
22
- **Radius**: 0 throughout. Mid-century is geometric, not soft.
23
-
24
- **Shadow**: none — flat color shapes only
25
-
26
- **Motion**: minimal. Shapes slide into place on a single beat, like a Saul Bass title sequence.
27
-
28
- **Signature moves**
29
- - Geometric shape compositions — a single big circle, a triangle, a half-moon — as the primary visual
30
- - Hand-cut paper feel (shapes have slightly imperfect edges, suggesting they were cut and pasted)
31
- - Type integrated with the shapes (a headline curving around a circle, or sitting *inside* a colored block)
32
- - A single illustrative motif repeated (a stylized bird, an abstract figure) tying the piece together
33
- - Print-feel grain or paper texture at low opacity
34
-
35
- **Avoid**
36
- - Gradients — mid-century is flat color
37
- - Photography as the lead visual (illustration leads; photography supports)
38
- - More than 3 colors per piece
39
- - Rounded / soft-corner UI
40
-
41
- **AI prompt seed**
42
- > Mid-century modern poster composition in the style of Saul Bass, single bold geometric shape (large circle in mustard #D9A441) on warm cream #EBE3D2 paper background, flat color shapes, slight paper texture, hand-cut edges, no gradient, no shadow, 3:4.
43
-
44
- **Don't use when**
45
- - The product is feature-dense / utility-focused (mid-century is editorial / poster thinking)
46
- - The brand has no heritage / cultural / craft claim
47
- - Realistic photography is essential to the message
48
-
49
- ---
50
-
51
- > **Same school — Specialty / Genre**: [`y2k-retrofuturism`](./y2k-retrofuturism.md)
52
- > **Browse all 25 recipes**: [INDEX.md](./INDEX.md)