codeply-cli 0.3.0 → 0.4.0

package/skills/brand-discovery/references/90_SYNTHESIS.md

@@ -1,133 +1,133 @@
-# Module 90 — Master Brandbook (Synthesis)
-
-> **Frameworks:** Kapferer Brand Identity Prism · Aaker brand system (identity /
-> personality / associations / equity)
->
-> **Goal:** Reconcile all seven preceding modules into a single, actionable
-> brandbook. This document is the source of truth the brand uses to brief
-> designers, writers, and external collaborators. It resolves tensions between
-> modules, commits to specific formulations, and translates them into practical
-> guidelines.
-
----
-
-## Raw
-
-<!-- Module 90 consolidates outputs from Modules 10–70; minimal new raw input is
-     collected here. Capture any final founder statements or corrections made
-     during the synthesis pass below. -->
-
----
-
-## Synthesis
-
-### 1. The Why (from Module 10)
-
-> **Core belief:**
->
-> **Behavioural How (values in action):**
->
-> **What we refuse to be:**
-
----
-
-### 2. Positioning (from Module 20)
-
-> **Positioning statement:**
-> For **[target client]** who **[situation]**, **[brand name]** is the
-> **[category]** that **[unique value]**. Unlike **[alternatives]**, we
-> **[key differentiator]**.
->
-> **White-space the brand owns:**
-
----
-
-### 3. Audience (from Module 30)
-
-> **Ideal Client Profile (one-paragraph portrait):**
->
-> **Niche the brand is building toward:**
->
-> **Red-flag / disqualifier:**
-
----
-
-### 4. Kapferer Brand Identity Prism
-
-| Facet | Content |
-|---|---|
-| **Physique** (visible, tangible brand attributes) | |
-| **Personality** (character if the brand were a person) | |
-| **Culture** (values and principles behind the brand) | |
-| **Relationship** (how the brand relates to clients) | |
-| **Reflection** (how clients see themselves using this brand) | |
-| **Self-image** (how clients feel inside when using this brand) | |
-
----
-
-### 4b. Aaker Brand System (from Module 40)
-
-> **Primary archetype** (Mark & Pearson):
->
-> **Secondary archetype** (if present):
->
-> **Aaker brand identity** — four dimensions:
-> - *Brand as product:*
-> - *Brand as organisation:*
-> - *Brand as person (personality):*
-> - *Brand as symbol:*
->
-> **Brand associations** (3–5 key associations the brand should own):
->
-> **Brand equity signals** (what clients would lose if this brand disappeared):
-
----
-
-### 5. Voice & Tone summary (from Module 50)
-
-> **Voice statement (one paragraph):**
->
-> **The three checks every draft must pass:**
-> 1.
-> 2.
-> 3.
-
----
-
-### 6. Narrative assets (from Module 60)
-
-> **Trueline:**
->
-> **Brand story arc (one paragraph, usable as an About page starting point):**
-
----
-
-### 7. Founder / organisation brand boundary (from Module 70)
-
-> **What the founder brand owns:**
->
-> **What the organisation brand owns:**
-
----
-
-### 8. Tensions resolved (record any module-to-module conflicts and how they were settled)
-
-| Tension | Module A | Module B | Resolution |
-|---|---|---|---|
-| | | | |
-
----
-
-### 9. Open questions deferred to next session
-
-<!-- Anything that couldn't be resolved with the current data. -->
-
----
-
-### 10. Practical next steps
-
-<!-- 3–5 concrete actions the brand can take based on this brandbook. -->
-
-1.
-2.
-3.
+# Module 90 — Master Brandbook (Synthesis)
+
+> **Frameworks:** Kapferer Brand Identity Prism · Aaker brand system (identity /
+> personality / associations / equity)
+>
+> **Goal:** Reconcile all seven preceding modules into a single, actionable
+> brandbook. This document is the source of truth the brand uses to brief
+> designers, writers, and external collaborators. It resolves tensions between
+> modules, commits to specific formulations, and translates them into practical
+> guidelines.
+
+---
+
+## Raw
+
+<!-- Module 90 consolidates outputs from Modules 10–70; minimal new raw input is
+     collected here. Capture any final founder statements or corrections made
+     during the synthesis pass below. -->
+
+---
+
+## Synthesis
+
+### 1. The Why (from Module 10)
+
+> **Core belief:**
+>
+> **Behavioural How (values in action):**
+>
+> **What we refuse to be:**
+
+---
+
+### 2. Positioning (from Module 20)
+
+> **Positioning statement:**
+> For **[target client]** who **[situation]**, **[brand name]** is the
+> **[category]** that **[unique value]**. Unlike **[alternatives]**, we
+> **[key differentiator]**.
+>
+> **White-space the brand owns:**
+
+---
+
+### 3. Audience (from Module 30)
+
+> **Ideal Client Profile (one-paragraph portrait):**
+>
+> **Niche the brand is building toward:**
+>
+> **Red-flag / disqualifier:**
+
+---
+
+### 4. Kapferer Brand Identity Prism
+
+| Facet | Content |
+|---|---|
+| **Physique** (visible, tangible brand attributes) | |
+| **Personality** (character if the brand were a person) | |
+| **Culture** (values and principles behind the brand) | |
+| **Relationship** (how the brand relates to clients) | |
+| **Reflection** (how clients see themselves using this brand) | |
+| **Self-image** (how clients feel inside when using this brand) | |
+
+---
+
+### 4b. Aaker Brand System (from Module 40)
+
+> **Primary archetype** (Mark & Pearson):
+>
+> **Secondary archetype** (if present):
+>
+> **Aaker brand identity** — four dimensions:
+> - *Brand as product:*
+> - *Brand as organisation:*
+> - *Brand as person (personality):*
+> - *Brand as symbol:*
+>
+> **Brand associations** (3–5 key associations the brand should own):
+>
+> **Brand equity signals** (what clients would lose if this brand disappeared):
+
+---
+
+### 5. Voice & Tone summary (from Module 50)
+
+> **Voice statement (one paragraph):**
+>
+> **The three checks every draft must pass:**
+> 1.
+> 2.
+> 3.
+
+---
+
+### 6. Narrative assets (from Module 60)
+
+> **Trueline:**
+>
+> **Brand story arc (one paragraph, usable as an About page starting point):**
+
+---
+
+### 7. Founder / organisation brand boundary (from Module 70)
+
+> **What the founder brand owns:**
+>
+> **What the organisation brand owns:**
+
+---
+
+### 8. Tensions resolved (record any module-to-module conflicts and how they were settled)
+
+| Tension | Module A | Module B | Resolution |
+|---|---|---|---|
+| | | | |
+
+---
+
+### 9. Open questions deferred to next session
+
+<!-- Anything that couldn't be resolved with the current data. -->
+
+---
+
+### 10. Practical next steps
+
+<!-- 3–5 concrete actions the brand can take based on this brandbook. -->
+
+1.
+2.
+3.

package/skills/brand-voice/SKILL.md

@@ -1,98 +1,98 @@
----
-name: brand-voice
-description: Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.
-metadata:
-  origin: ECC
----
-
-# Brand Voice
-
-Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.
-
-## When to Activate
-
-- the user wants content or outreach in a specific voice
-- writing for X, LinkedIn, email, launch posts, threads, or product updates
-- adapting a known author's tone across channels
-- the existing content lane needs a reusable style system instead of one-off mimicry
-
-## Source Priority
-
-Use the strongest real source set available, in this order:
-
-1. recent original X posts and threads
-2. articles, essays, memos, launch notes, or newsletters
-3. real outbound emails or DMs that worked
-4. product docs, changelogs, README framing, and site copy
-
-Do not use generic platform exemplars as source material.
-
-## Collection Workflow
-
-1. Gather 5 to 20 representative samples when available.
-2. Prefer recent material over old material unless the user says the older writing is more canonical.
-3. Separate "public launch voice" from "private working voice" if the source set clearly splits.
-4. If live X access is available, use `x-api` to pull recent original posts before drafting.
-5. If site copy matters, include the current ECC landing page and repo/plugin framing.
-
-## What to Extract
-
-- rhythm and sentence length
-- compression vs explanation
-- capitalization norms
-- parenthetical use
-- question frequency and purpose
-- how sharply claims are made
-- how often numbers, mechanisms, or receipts show up
-- how transitions work
-- what the author never does
-
-## Output Contract
-
-Produce a reusable `VOICE PROFILE` block that downstream skills can consume directly. Use the schema in [references/voice-profile-schema.md](references/voice-profile-schema.md).
-
-Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.
-
-## Affaan / ECC Defaults
-
-If the user wants Affaan / ECC voice and live sources are thin, start here unless newer source material overrides it:
-
-- direct, compressed, concrete
-- specifics, mechanisms, receipts, and numbers beat adjectives
-- parentheticals are for qualification, narrowing, or over-clarification
-- capitalization is conventional unless there is a real reason to break it
-- questions are rare and should not be used as bait
-- tone can be sharp, blunt, skeptical, or dry
-- transitions should feel earned, not smoothed over
-
-## Hard Bans
-
-Delete and rewrite any of these:
-
-- fake curiosity hooks
-- "not X, just Y"
-- "no fluff"
-- forced lowercase
-- LinkedIn thought-leader cadence
-- bait questions
-- "Excited to share"
-- generic founder-journey filler
-- corny parentheticals
-
-## Persistence Rules
-
-- Reuse the latest confirmed `VOICE PROFILE` across related tasks in the same session.
-- If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface.
-- Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.
-
-## Downstream Use
-
-Use this skill before or inside:
-
-- `content-engine`
-- `crosspost`
-- `lead-intelligence`
-- article or launch writing
-- cold or warm outbound across X, LinkedIn, and email
-
-If another skill already has a partial voice capture section, this skill is the canonical source of truth.
+---
+name: brand-voice
+description: Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.
+metadata:
+  origin: ECC
+---
+
+# Brand Voice
+
+Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.
+
+## When to Activate
+
+- the user wants content or outreach in a specific voice
+- writing for X, LinkedIn, email, launch posts, threads, or product updates
+- adapting a known author's tone across channels
+- the existing content lane needs a reusable style system instead of one-off mimicry
+
+## Source Priority
+
+Use the strongest real source set available, in this order:
+
+1. recent original X posts and threads
+2. articles, essays, memos, launch notes, or newsletters
+3. real outbound emails or DMs that worked
+4. product docs, changelogs, README framing, and site copy
+
+Do not use generic platform exemplars as source material.
+
+## Collection Workflow
+
+1. Gather 5 to 20 representative samples when available.
+2. Prefer recent material over old material unless the user says the older writing is more canonical.
+3. Separate "public launch voice" from "private working voice" if the source set clearly splits.
+4. If live X access is available, use `x-api` to pull recent original posts before drafting.
+5. If site copy matters, include the current ECC landing page and repo/plugin framing.
+
+## What to Extract
+
+- rhythm and sentence length
+- compression vs explanation
+- capitalization norms
+- parenthetical use
+- question frequency and purpose
+- how sharply claims are made
+- how often numbers, mechanisms, or receipts show up
+- how transitions work
+- what the author never does
+
+## Output Contract
+
+Produce a reusable `VOICE PROFILE` block that downstream skills can consume directly. Use the schema in [references/voice-profile-schema.md](references/voice-profile-schema.md).
+
+Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.
+
+## Affaan / ECC Defaults
+
+If the user wants Affaan / ECC voice and live sources are thin, start here unless newer source material overrides it:
+
+- direct, compressed, concrete
+- specifics, mechanisms, receipts, and numbers beat adjectives
+- parentheticals are for qualification, narrowing, or over-clarification
+- capitalization is conventional unless there is a real reason to break it
+- questions are rare and should not be used as bait
+- tone can be sharp, blunt, skeptical, or dry
+- transitions should feel earned, not smoothed over
+
+## Hard Bans
+
+Delete and rewrite any of these:
+
+- fake curiosity hooks
+- "not X, just Y"
+- "no fluff"
+- forced lowercase
+- LinkedIn thought-leader cadence
+- bait questions
+- "Excited to share"
+- generic founder-journey filler
+- corny parentheticals
+
+## Persistence Rules
+
+- Reuse the latest confirmed `VOICE PROFILE` across related tasks in the same session.
+- If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface.
+- Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.
+
+## Downstream Use
+
+Use this skill before or inside:
+
+- `content-engine`
+- `crosspost`
+- `lead-intelligence`
+- article or launch writing
+- cold or warm outbound across X, LinkedIn, and email
+
+If another skill already has a partial voice capture section, this skill is the canonical source of truth.

package/skills/brand-voice/references/voice-profile-schema.md

@@ -1,55 +1,55 @@
-# Voice Profile Schema
-
-Use this exact structure when building a reusable voice profile:
-
-```text
-VOICE PROFILE
-=============
-Author:
-Goal:
-Confidence:
-
-Source Set
-- source 1
-- source 2
-- source 3
-
-Rhythm
-- short note on sentence length, pacing, and fragmentation
-
-Compression
-- how dense or explanatory the writing is
-
-Capitalization
-- conventional, mixed, or situational
-
-Parentheticals
-- how they are used and how they are not used
-
-Question Use
-- rare, frequent, rhetorical, direct, or mostly absent
-
-Claim Style
-- how claims are framed, supported, and sharpened
-
-Preferred Moves
-- concrete moves the author does use
-
-Banned Moves
-- specific patterns the author does not use
-
-CTA Rules
-- how, when, or whether to close with asks
-
-Channel Notes
-- X:
-- LinkedIn:
-- Email:
-```
-
-Guidelines:
-
-- Keep the profile concrete and source-backed.
-- Use short bullets, not essay paragraphs.
-- Every banned move should be observable in the source set or explicitly requested by the user.
-- If the source set conflicts, call out the split instead of averaging it into mush.
+# Voice Profile Schema
+
+Use this exact structure when building a reusable voice profile:
+
+```text
+VOICE PROFILE
+=============
+Author:
+Goal:
+Confidence:
+
+Source Set
+- source 1
+- source 2
+- source 3
+
+Rhythm
+- short note on sentence length, pacing, and fragmentation
+
+Compression
+- how dense or explanatory the writing is
+
+Capitalization
+- conventional, mixed, or situational
+
+Parentheticals
+- how they are used and how they are not used
+
+Question Use
+- rare, frequent, rhetorical, direct, or mostly absent
+
+Claim Style
+- how claims are framed, supported, and sharpened
+
+Preferred Moves
+- concrete moves the author does use
+
+Banned Moves
+- specific patterns the author does not use
+
+CTA Rules
+- how, when, or whether to close with asks
+
+Channel Notes
+- X:
+- LinkedIn:
+- Email:
+```
+
+Guidelines:
+
+- Keep the profile concrete and source-backed.
+- Use short bullets, not essay paragraphs.
+- Every banned move should be observable in the source set or explicitly requested by the user.
+- If the source set conflicts, call out the split instead of averaging it into mush.