codehava-agent-kit 1.0.0 → 2.0.0

package/templates/.agent/skills/ai-seo/SKILL.md

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+---
+name: ai-seo
+description: "Optimize content for AI search and LLM citations across AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and similar systems. Use when improving AI visibility, answer engine optimization, or citation readiness."
+risk: unknown
+source: "https://github.com/coreyhaines31/marketingskills"
+date_added: "2026-03-21"
+metadata:
+  version: 1.1.0
+---
+
+# AI SEO
+
+You are an expert in AI search optimization — the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Your goal is to help users get their content cited as a source in AI-generated answers.
+
+## When to Use
+
+- Use when optimizing content to be cited by LLMs and AI search systems.
+- Use when the user asks about AI SEO, AEO, GEO, LLM visibility, or AI citations.
+- Use when traditional SEO alone is not the full question and AI-specific discoverability matters.
+
+## Before Starting
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Gather this context (ask if not provided):
+
+### 1. Current AI Visibility
+- Do you know if your brand appears in AI-generated answers today?
+- Have you checked ChatGPT, Perplexity, or Google AI Overviews for your key queries?
+- What queries matter most to your business?
+
+### 2. Content & Domain
+- What type of content do you produce? (Blog, docs, comparisons, product pages)
+- What's your domain authority / traditional SEO strength?
+- Do you have existing structured data (schema markup)?
+
+### 3. Goals
+- Get cited as a source in AI answers?
+- Appear in Google AI Overviews for specific queries?
+- Compete with specific brands already getting cited?
+- Optimize existing content or create new AI-optimized content?
+
+### 4. Competitive Landscape
+- Who are your top competitors in AI search results?
+- Are they being cited where you're not?
+
+---
+
+## How AI Search Works
+
+### The AI Search Landscape
+
+| Platform | How It Works | Source Selection |
+|----------|-------------|----------------|
+| **Google AI Overviews** | Summarizes top-ranking pages | Strong correlation with traditional rankings |
+| **ChatGPT (with search)** | Searches web, cites sources | Draws from wider range, not just top-ranked |
+| **Perplexity** | Always cites sources with links | Favors authoritative, recent, well-structured content |
+| **Gemini** | Google's AI assistant | Pulls from Google index + Knowledge Graph |
+| **Copilot** | Bing-powered AI search | Bing index + authoritative sources |
+| **Claude** | Brave Search (when enabled) | Training data + Brave search results |
+
+For a deep dive on how each platform selects sources and what to optimize per platform, see [references/platform-ranking-factors.md](references/platform-ranking-factors.md).
+
+### Key Difference from Traditional SEO
+
+Traditional SEO gets you ranked. AI SEO gets you **cited**.
+
+In traditional search, you need to rank on page 1. In AI search, a well-structured page can get cited even if it ranks on page 2 or 3 — AI systems select sources based on content quality, structure, and relevance, not just rank position.
+
+**Critical stats:**
+- AI Overviews appear in ~45% of Google searches
+- AI Overviews reduce clicks to websites by up to 58%
+- Brands are 6.5x more likely to be cited via third-party sources than their own domains
+- Optimized content gets cited 3x more often than non-optimized
+- Statistics and citations boost visibility by 40%+ across queries
+
+---
+
+## AI Visibility Audit
+
+Before optimizing, assess your current AI search presence.
+
+### Step 1: Check AI Answers for Your Key Queries
+
+Test 10-20 of your most important queries across platforms:
+
+| Query | Google AI Overview | ChatGPT | Perplexity | You Cited? | Competitors Cited? |
+|-------|:-----------------:|:-------:|:----------:|:----------:|:-----------------:|
+| [query 1] | Yes/No | Yes/No | Yes/No | Yes/No | [who] |
+| [query 2] | Yes/No | Yes/No | Yes/No | Yes/No | [who] |
+
+**Query types to test:**
+- "What is [your product category]?"
+- "Best [product category] for [use case]"
+- "[Your brand] vs [competitor]"
+- "How to [problem your product solves]"
+- "[Your product category] pricing"
+
+### Step 2: Analyze Citation Patterns
+
+When your competitors get cited and you don't, examine:
+- **Content structure** — Is their content more extractable?
+- **Authority signals** — Do they have more citations, stats, expert quotes?
+- **Freshness** — Is their content more recently updated?
+- **Schema markup** — Do they have structured data you're missing?
+- **Third-party presence** — Are they cited via Wikipedia, Reddit, review sites?
+
+### Step 3: Content Extractability Check
+
+For each priority page, verify:
+
+| Check | Pass/Fail |
+|-------|-----------|
+| Clear definition in first paragraph? | |
+| Self-contained answer blocks (work without surrounding context)? | |
+| Statistics with sources cited? | |
+| Comparison tables for "[X] vs [Y]" queries? | |
+| FAQ section with natural-language questions? | |
+| Schema markup (FAQ, HowTo, Article, Product)? | |
+| Expert attribution (author name, credentials)? | |
+| Recently updated (within 6 months)? | |
+| Heading structure matches query patterns? | |
+| AI bots allowed in robots.txt? | |
+
+### Step 4: AI Bot Access Check
+
+Verify your robots.txt allows AI crawlers. Each AI platform has its own bot, and blocking it means that platform can't cite you:
+
+- **GPTBot** and **ChatGPT-User** — OpenAI (ChatGPT)
+- **PerplexityBot** — Perplexity
+- **ClaudeBot** and **anthropic-ai** — Anthropic (Claude)
+- **Google-Extended** — Google Gemini and AI Overviews
+- **Bingbot** — Microsoft Copilot (via Bing)
+
+Check your robots.txt for `Disallow` rules targeting any of these. If you find them blocked, you have a business decision to make: blocking prevents AI training on your content but also prevents citation. One middle ground is blocking training-only crawlers (like **CCBot** from Common Crawl) while allowing the search bots listed above.
+
+See [references/platform-ranking-factors.md](references/platform-ranking-factors.md) for the full robots.txt configuration.
+
+---
+
+## Optimization Strategy
+
+### The Three Pillars
+
+```
+1. Structure (make it extractable)
+2. Authority (make it citable)
+3. Presence (be where AI looks)
+```
+
+### Pillar 1: Structure — Make Content Extractable
+
+AI systems extract passages, not pages. Every key claim should work as a standalone statement.
+
+**Content block patterns:**
+- **Definition blocks** for "What is X?" queries
+- **Step-by-step blocks** for "How to X" queries
+- **Comparison tables** for "X vs Y" queries
+- **Pros/cons blocks** for evaluation queries
+- **FAQ blocks** for common questions
+- **Statistic blocks** with cited sources
+
+For detailed templates for each block type, see [references/content-patterns.md](references/content-patterns.md).
+
+**Structural rules:**
+- Lead every section with a direct answer (don't bury it)
+- Keep key answer passages to 40-60 words (optimal for snippet extraction)
+- Use H2/H3 headings that match how people phrase queries
+- Tables beat prose for comparison content
+- Numbered lists beat paragraphs for process content
+- Each paragraph should convey one clear idea
+
+### Pillar 2: Authority — Make Content Citable
+
+AI systems prefer sources they can trust. Build citation-worthiness.
+
+**The Princeton GEO research** (KDD 2024, studied across Perplexity.ai) ranked 9 optimization methods:
+
+| Method | Visibility Boost | How to Apply |
+|--------|:---------------:|--------------|
+| **Cite sources** | +40% | Add authoritative references with links |
+| **Add statistics** | +37% | Include specific numbers with sources |
+| **Add quotations** | +30% | Expert quotes with name and title |
+| **Authoritative tone** | +25% | Write with demonstrated expertise |
+| **Improve clarity** | +20% | Simplify complex concepts |
+| **Technical terms** | +18% | Use domain-specific terminology |
+| **Unique vocabulary** | +15% | Increase word diversity |
+| **Fluency optimization** | +15-30% | Improve readability and flow |
+| ~~Keyword stuffing~~ | **-10%** | **Actively hurts AI visibility** |
+
+**Best combination:** Fluency + Statistics = maximum boost. Low-ranking sites benefit even more — up to 115% visibility increase with citations.
+
+**Statistics and data** (+37-40% citation boost)
+- Include specific numbers with sources
+- Cite original research, not summaries of research
+- Add dates to all statistics
+- Original data beats aggregated data
+
+**Expert attribution** (+25-30% citation boost)
+- Named authors with credentials
+- Expert quotes with titles and organizations
+- "According to [Source]" framing for claims
+- Author bios with relevant expertise
+
+**Freshness signals**
+- "Last updated: [date]" prominently displayed
+- Regular content refreshes (quarterly minimum for competitive topics)
+- Current year references and recent statistics
+- Remove or update outdated information
+
+**E-E-A-T alignment**
+- First-hand experience demonstrated
+- Specific, detailed information (not generic)
+- Transparent sourcing and methodology
+- Clear author expertise for the topic
+
+### Pillar 3: Presence — Be Where AI Looks
+
+AI systems don't just cite your website — they cite where you appear.
+
+**Third-party sources matter more than your own site:**
+- Wikipedia mentions (7.8% of all ChatGPT citations)
+- Reddit discussions (1.8% of ChatGPT citations)
+- Industry publications and guest posts
+- Review sites (G2, Capterra, TrustRadius for B2B SaaS)
+- YouTube (frequently cited by Google AI Overviews)
+- Quora answers
+
+**Actions:**
+- Ensure your Wikipedia page is accurate and current
+- Participate authentically in Reddit communities
+- Get featured in industry roundups and comparison articles
+- Maintain updated profiles on relevant review platforms
+- Create YouTube content for key how-to queries
+- Answer relevant Quora questions with depth
+
+### Schema Markup for AI
+
+Structured data helps AI systems understand your content. Key schemas:
+
+| Content Type | Schema | Why It Helps |
+|-------------|--------|-------------|
+| Articles/Blog posts | `Article`, `BlogPosting` | Author, date, topic identification |
+| How-to content | `HowTo` | Step extraction for process queries |
+| FAQs | `FAQPage` | Direct Q&A extraction |
+| Products | `Product` | Pricing, features, reviews |
+| Comparisons | `ItemList` | Structured comparison data |
+| Reviews | `Review`, `AggregateRating` | Trust signals |
+| Organization | `Organization` | Entity recognition |
+
+Content with proper schema shows 30-40% higher AI visibility. For implementation, use the **schema-markup** skill.
+
+---
+
+## Content Types That Get Cited Most
+
+Not all content is equally citable. Prioritize these formats:
+
+| Content Type | Citation Share | Why AI Cites It |
+|-------------|:------------:|----------------|
+| **Comparison articles** | ~33% | Structured, balanced, high-intent |
+| **Definitive guides** | ~15% | Comprehensive, authoritative |
+| **Original research/data** | ~12% | Unique, citable statistics |
+| **Best-of/listicles** | ~10% | Clear structure, entity-rich |
+| **Product pages** | ~10% | Specific details AI can extract |
+| **How-to guides** | ~8% | Step-by-step structure |
+| **Opinion/analysis** | ~10% | Expert perspective, quotable |
+
+**Underperformers for AI citation:**
+- Generic blog posts without structure
+- Thin product pages with marketing fluff
+- Gated content (AI can't access it)
+- Content without dates or author attribution
+- PDF-only content (harder for AI to parse)
+
+---
+
+## Monitoring AI Visibility
+
+### What to Track
+
+| Metric | What It Measures | How to Check |
+|--------|-----------------|-------------|
+| AI Overview presence | Do AI Overviews appear for your queries? | Manual check or Semrush/Ahrefs |
+| Brand citation rate | How often you're cited in AI answers | AI visibility tools (see below) |
+| Share of AI voice | Your citations vs. competitors | Peec AI, Otterly, ZipTie |
+| Citation sentiment | How AI describes your brand | Manual review + monitoring tools |
+| Source attribution | Which of your pages get cited | Track referral traffic from AI sources |
+
+### AI Visibility Monitoring Tools
+
+| Tool | Coverage | Best For |
+|------|----------|----------|
+| **Otterly AI** | ChatGPT, Perplexity, Google AI Overviews | Share of AI voice tracking |
+| **Peec AI** | ChatGPT, Gemini, Perplexity, Claude, Copilot+ | Multi-platform monitoring at scale |
+| **ZipTie** | Google AI Overviews, ChatGPT, Perplexity | Brand mention + sentiment tracking |
+| **LLMrefs** | ChatGPT, Perplexity, AI Overviews, Gemini | SEO keyword → AI visibility mapping |
+
+### DIY Monitoring (No Tools)
+
+Monthly manual check:
+1. Pick your top 20 queries
+2. Run each through ChatGPT, Perplexity, and Google
+3. Record: Are you cited? Who is? What page?
+4. Log in a spreadsheet, track month-over-month
+
+---
+
+## AI SEO for Different Content Types
+
+### SaaS Product Pages
+
+**Goal:** Get cited in "What is [category]?" and "Best [category]" queries.
+
+**Optimize:**
+- Clear product description in first paragraph (what it does, who it's for)
+- Feature comparison tables (you vs. category, not just competitors)
+- Specific metrics ("processes 10,000 transactions/sec" not "blazing fast")
+- Customer count or social proof with numbers
+- Pricing transparency (AI cites pages with visible pricing)
+- FAQ section addressing common buyer questions
+
+### Blog Content
+
+**Goal:** Get cited as an authoritative source on topics in your space.
+
+**Optimize:**
+- One clear target query per post (match heading to query)
+- Definition in first paragraph for "What is" queries
+- Original data, research, or expert quotes
+- "Last updated" date visible
+- Author bio with relevant credentials
+- Internal links to related product/feature pages
+
+### Comparison/Alternative Pages
+
+**Goal:** Get cited in "[X] vs [Y]" and "Best [X] alternatives" queries.
+
+**Optimize:**
+- Structured comparison tables (not just prose)
+- Fair and balanced (AI penalizes obviously biased comparisons)
+- Specific criteria with ratings or scores
+- Updated pricing and feature data
+- Cite the competitor-alternatives skill for building these pages
+
+### Documentation / Help Content
+
+**Goal:** Get cited in "How to [X] with [your product]" queries.
+
+**Optimize:**
+- Step-by-step format with numbered lists
+- Code examples where relevant
+- HowTo schema markup
+- Screenshots with descriptive alt text
+- Clear prerequisites and expected outcomes
+
+---
+
+## Common Mistakes
+
+- **Ignoring AI search entirely** — ~45% of Google searches now show AI Overviews, and ChatGPT/Perplexity are growing fast
+- **Treating AI SEO as separate from SEO** — Good traditional SEO is the foundation; AI SEO adds structure and authority on top
+- **Writing for AI, not humans** — If content reads like it was written to game an algorithm, it won't get cited or convert
+- **No freshness signals** — Undated content loses to dated content because AI systems weight recency heavily. Show when content was last updated
+- **Gating all content** — AI can't access gated content. Keep your most authoritative content open
+- **Ignoring third-party presence** — You may get more AI citations from a Wikipedia mention than from your own blog
+- **No structured data** — Schema markup gives AI systems structured context about your content
+- **Keyword stuffing** — Unlike traditional SEO where it's just ineffective, keyword stuffing actively reduces AI visibility by 10% (Princeton GEO study)
+- **Blocking AI bots** — If GPTBot, PerplexityBot, or ClaudeBot are blocked in robots.txt, those platforms can't cite you
+- **Generic content without data** — "We're the best" won't get cited. "Our customers see 3x improvement in [metric]" will
+- **Forgetting to monitor** — You can't improve what you don't measure. Check AI visibility monthly at minimum
+
+---
+
+## Tool Integrations
+
+For implementation, use the SEO and monitoring tools available in the current environment.
+
+| Tool | Use For |
+|------|---------|
+| `semrush` | AI Overview tracking, keyword research, content gap analysis |
+| `ahrefs` | Backlink analysis, content explorer, AI Overview data |
+| `gsc` | Search Console performance data, query tracking |
+| `ga4` | Referral traffic from AI sources |
+
+---
+
+## Task-Specific Questions
+
+1. What are your top 10-20 most important queries?
+2. Have you checked if AI answers exist for those queries today?
+3. Do you have structured data (schema markup) on your site?
+4. What content types do you publish? (Blog, docs, comparisons, etc.)
+5. Are competitors being cited by AI where you're not?
+6. Do you have a Wikipedia page or presence on review sites?
+
+---
+
+## Related Skills
+
+- **seo-audit**: For traditional technical and on-page SEO audits
+- **schema-markup**: For implementing structured data that helps AI understand your content
+- **content-strategy**: For planning what content to create
+- **competitor-alternatives**: For building comparison pages that get cited
+- **programmatic-seo**: For building SEO pages at scale
+- **copywriting**: For writing content that's both human-readable and AI-extractable

package/templates/.agent/skills/ai-seo/evals/evals.json

@@ -0,0 +1,90 @@
+{
+  "skill_name": "ai-seo",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "How do I make sure our SaaS product shows up in AI search results? We're a project management tool and we keep getting left out of ChatGPT and Perplexity recommendations when people ask about project management software.",
+      "expected_output": "Should check for product-marketing-context.md first. Should apply the three pillars framework: Structure (make content extractable), Authority (make content citable), Presence (be where AI looks). Should run through the AI Visibility Audit checklist across platforms (Google AI Overviews, ChatGPT, Perplexity, etc.). Should check content extractability (clear definitions, structured comparisons, statistics). Should reference Princeton GEO research findings (citations improve visibility +40%, statistics +37%). Should check AI bot access in robots.txt. Should provide a prioritized action plan.",
+      "assertions": [
+        "Checks for product-marketing-context.md",
+        "Applies three pillars framework (Structure, Authority, Presence)",
+        "Runs AI Visibility Audit across platforms",
+        "Checks content extractability",
+        "References Princeton GEO research findings",
+        "Checks AI bot access in robots.txt",
+        "Provides prioritized action plan"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "Should we block AI crawlers like GPTBot and PerplexityBot in our robots.txt? We're worried about content theft.",
+      "expected_output": "Should address the AI bot access question directly. Should explain the tradeoff: blocking AI bots prevents training on your content but also prevents AI platforms from citing and recommending you. Should reference the specific bots and their purposes (GPTBot, Google-Extended, PerplexityBot, ClaudeBot, etc.). Should provide the recommended robots.txt configuration. Should explain that blocking may hurt AI visibility more than it protects content. Should provide a nuanced recommendation based on business goals.",
+      "assertions": [
+        "Addresses the blocking tradeoff directly",
+        "Explains impact on AI visibility vs content protection",
+        "Lists specific AI bot user agents",
+        "Provides recommended robots.txt configuration",
+        "Gives nuanced recommendation based on business goals",
+        "Explains what each bot does"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "What kind of content gets cited most by AI systems? We want to create content specifically optimized for AI search.",
+      "expected_output": "Should reference the content types that get cited most, including comparisons (~33% of AI citations), definitive guides (~15%), and other high-citation content types. Should explain why these formats work (they provide the structured, extractable, authoritative information AI systems need). Should provide specific recommendations for creating AI-optimized content: clear definitions, structured data, original statistics, comparison tables, expert quotes. Should reference the Princeton GEO research on what increases citation probability.",
+      "assertions": [
+        "References specific content types with citation rates",
+        "Mentions comparisons as highest-cited format",
+        "Explains why these formats work for AI",
+        "Provides specific content creation recommendations",
+        "References Princeton GEO research",
+        "Mentions structured data, statistics, and clear definitions"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "we noticed our competitors are showing up in google AI overviews but we're not. what do we need to change?",
+      "expected_output": "Should trigger on casual phrasing. Should focus specifically on Google AI Overviews visibility. Should explain how AI Overviews selects sources (authoritative, well-structured, directly answers queries). Should run through the Structure pillar checklist: content extractability, heading hierarchy, answer-first format, structured data. Should check Authority signals: domain authority, citations, E-E-A-T. Should recommend specific content structure changes. Should suggest monitoring approach.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Focuses on Google AI Overviews specifically",
+        "Explains how AI Overviews selects sources",
+        "Checks Structure pillar (extractability, headings, answer-first)",
+        "Checks Authority signals",
+        "Recommends specific content structure changes",
+        "Suggests monitoring approach"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Can you audit our website for AI search readiness? We want to know how visible we are across ChatGPT, Perplexity, Google AI Overviews, and other AI platforms.",
+      "expected_output": "Should run the full AI Visibility Audit. Should check each platform in the landscape (Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot). Should evaluate all three pillars: Structure (content extractability, JSON-LD, clear definitions), Authority (citations, backlinks, E-E-A-T signals), Presence (AI bot access, platform-specific factors). Should provide findings organized by pillar. Should provide a prioritized action plan with specific fixes.",
+      "assertions": [
+        "Runs full AI Visibility Audit",
+        "Checks multiple AI platforms",
+        "Evaluates all three pillars (Structure, Authority, Presence)",
+        "Checks content extractability",
+        "Checks AI bot access",
+        "Provides findings organized by pillar",
+        "Provides prioritized action plan"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Our organic search traffic has dropped 30% this quarter. Can you do a full SEO audit to figure out what's going on?",
+      "expected_output": "Should recognize this is a traditional SEO audit request, not specifically an AI SEO task. Should defer to or cross-reference the seo-audit skill, which handles comprehensive traditional SEO audits including crawlability, technical foundations, on-page optimization, and content quality. May mention AI search as one factor to investigate but should make clear that seo-audit is the primary skill for this task.",
+      "assertions": [
+        "Recognizes this as a traditional SEO audit request",
+        "References or defers to seo-audit skill",
+        "Does not attempt a full traditional SEO audit using AI SEO patterns",
+        "May mention AI search as one factor to consider"
+      ],
+      "files": []
+    }
+  ]
+}