code-ai-installer 2.2.0 → 2.4.0

package/domains/product/locales/en/.agents/skills/gtm-brief/SKILL.md

@@ -0,0 +1,585 @@
+---
+name: gtm-brief
+description: GTM brief — positioning, ICP, messaging, launch channels, sales enablement, pricing hooks
+---
+# Go-to-Market Brief (B2B SaaS)
+
+> **Category:** Release  ·  **Slug:** `gtm-brief`
+
+## When to Use
+
+- 4-6 weeks before launching a new feature / product / tier.
+- As a handoff artifact from Product to Marketing + Sales + CS.
+- During tier/pricing changes.
+- For positioning re-work even without a feature change.
+
+## Input
+
+| Field | Required | Description |
+|-------|:--------:|-------------|
+| PRD | ✅ | What we're launching |
+| ICP — Ideal Customer Profile | ✅ | Who it's for |
+| Competitive context | ✅ | Competitor landscape |
+| Pricing / packaging | ✅ | Monetization |
+| Target launch date | ✅ | For timeline |
+
+## Data Sources
+
+1. `$prd-template` — feature details.
+2. Discovery — JTBD, pain points.
+3. Sales CRM — objective competitor win/loss data.
+4. Customer research — messaging validation.
+
+### Related Skills
+
+| Skill | What we take | When to invoke |
+|-------|-------------|----------------|
+| `prd-template` | What we're launching | Parent |
+| `product-vision` | Positioning anchor | For messaging |
+| `jtbd-canvas` | Language + value | For pain-value articulation |
+| `launch-checklist` | Execution | After GTM brief |
+| `release-notes` | Customer-facing | Companion |
+
+## GTM Brief Structure
+
+1. **Overview + Objectives**
+2. **ICP** — who this is for
+3. **Positioning** — "for X, who Y, our product Z"
+4. **Messaging Pillars** — 3-5 key messages
+5. **Competitive Differentiation**
+6. **Pricing & Packaging**
+7. **Launch Channels**
+8. **Sales Enablement**
+9. **CS Enablement**
+10. **Success Metrics**
+11. **Timeline**
+
+## Protocol
+
+### Step 1 — Overview + Objectives
+
+**Overview:** 1 paragraph — what we're launching, why now, what impact expected.
+
+**Objectives** (3-5 max):
+- Adoption target (% of eligible customers activated)
+- Pipeline generation (SQLs / deals influenced)
+- Positioning shift (competitive wins)
+- Revenue impact (expansion / new)
+
+### Step 2 — ICP (Ideal Customer Profile)
+
+**Firmographic:**
+- Size (employees, revenue, seats)
+- Industry / vertical
+- Geography
+- Tech sophistication
+
+**Persona:**
+- Buyer: role, seniority, pain points
+- End-user: role, daily context
+- Champion: who within org promotes
+
+**Qualification Criteria:**
+- Must-haves (without these, not ICP)
+- Good-to-haves
+
+### Step 3 — Positioning (Geoffrey Moore)
+
+```
+For [target customer]
+Who [unmet need / jobs-to-be-done]
+Our [product/feature] is a [category]
+That [key benefit]
+Unlike [competitor / alternative]
+Our product [primary differentiation]
+```
+
+Short elevator pitch (30 seconds):
+- Problem
+- Who you help
+- How you help
+- Proof
+
+### Step 4 — Messaging Pillars (3-5)
+
+Structured as **Claim + Proof + Resonance with JTBD**.
+
+| # | Pillar | Claim | Proof Point(s) | JTBD addressed |
+|---|--------|-------|----------------|----------------|
+| 1 | Speed | «Deploy in minutes, not weeks» | «Customer X deployed in 1 hour» | Functional job: fast time-to-value |
+| 2 | Safety | «Enterprise-grade from day 1» | «SOC2 + HIPAA compliant» | Emotional job: feel safe |
+| 3 | Expertise | «Built by ex-[RespectedCo]» | «[Names]» | Social job: be seen as informed |
+
+Avoid generic terms («best-in-class», «leading», «innovative»).
+
+### Step 5 — Competitive Differentiation
+
+**Competitors:**
+- Direct competitors
+- Adjacent competitors
+- Do-nothing / self-built
+
+**Comparison table (for Sales):**
+
+| Dimension | Us | Competitor A | Competitor B |
+|-----------|:--:|:------------:|:------------:|
+| [Key feature] | ✅ | ❌ | Partial |
+| [Another] | Better | Comparable | Worse |
+
+**«Why we win» narrative:**
+- Top 3 reasons customers choose us
+- Top 3 objections + responses
+
+### Step 6 — Pricing & Packaging
+
+**Pricing model:**
+- Per-seat / usage-based / hybrid
+- Price point (with rationale: value-based / competitor-based / cost-plus)
+- Tier structure (if tiered)
+- Discount policies
+
+**Packaging:**
+- What's included at each tier
+- Add-ons
+- Enterprise contract customization
+
+### Step 7 — Launch Channels
+
+Channel mix (weighted):
+- **Owned:**
+  - Email to customers (existing)
+  - In-app banner
+  - Blog post / changelog
+  - Product hunt (if applicable)
+- **Paid:**
+  - LinkedIn ads (B2B SaaS standard)
+  - Google search ads
+  - Retargeting
+- **Earned:**
+  - PR outreach (Tier 1 publications)
+  - Influencer advocacy
+  - Customer case studies
+- **Partners:**
+  - Integration partners
+  - Agency network
+  - Consultants
+
+### Step 8 — Sales Enablement
+
+Deliverables for the sales team:
+- Updated pitch deck
+- Battle cards (vs each key competitor)
+- Demo script + environment
+- ROI calculator / business case template
+- Objection handling guide
+- Cold outreach sequence
+- Pricing sheet
+
+**Training:**
+- 1-hour session pre-launch
+- Recorded demo
+- Q&A with Product
+
+### Step 9 — CS Enablement
+
+Deliverables for CS:
+- Customer-facing docs (knowledge base)
+- Video walkthroughs
+- FAQ
+- Migration guides (if breaking change)
+- Escalation runbook
+
+**Training:**
+- Internal workshop
+- Shadow dogfooding session
+- Early access 2+ weeks before
+
+### Step 10 — Success Metrics
+
+**Short-term (30 days):**
+- Adoption rate in eligible customers
+- Support ticket volume
+- Sales inquiry volume
+
+**Mid-term (90 days):**
+- Pipeline influenced
+- New ARR attributed
+- Competitive win rate
+
+**Long-term (6+ months):**
+- Retention lift
+- NRR impact
+- Category positioning shift
+
+### Step 11 — Timeline
+
+| Week | Phase | Activities |
+|:----:|-------|-----------|
+| T-6 | Prep | GTM brief approval |
+| T-4 | Prep | Sales deck, battle cards, training |
+| T-2 | Beta | Beta customers, feedback |
+| T-1 | Hardening | Final copy, FAQ |
+| T-0 | Launch | Announce, enable all channels |
+| T+1 | Monitor | Daily metrics review |
+| T+4 | Review | Post-launch retro |
+
+## Validation (Quality Gate)
+
+- [ ] All 11 sections completed
+- [ ] ICP — firmographic + persona + qualification
+- [ ] Positioning is unique (passes FOCUS test)
+- [ ] 3-5 messaging pillars with claim + proof
+- [ ] Competitive comparison table
+- [ ] Pricing rationale (value / competitor / cost)
+- [ ] Channel mix diversified
+- [ ] Sales enablement deliverables listed
+- [ ] CS enablement deliverables listed
+- [ ] Success metrics (short/mid/long)
+- [ ] Timeline with T-weeks
+
+## Handoff
+
+The output is the input for:
+- **Marketing** → campaign execution
+- **Sales** → enablement, pitch updates
+- **CS** → customer communication
+- **PM** → launch execution
+- **`launch-checklist`** — operational checklist
+
+Format: GTM brief doc (markdown or deck). Via `$handoff`.
+
+## Anti-patterns
+
+| Error | Why it's bad | How to do it right |
+|-------|-------------|---------------------|
+| Generic positioning | Doesn't differentiate | Specific ICP + specific benefit |
+| Feature list as messaging | Not customer-centric | Messaging pillars tied to JTBD |
+| No competitive | Sales blind | Comparison table + narrative |
+| Single channel | Over-reliance | Diversified channel mix |
+| No sales training | Sales fumbles | Min 1 hour training |
+| Vanity metrics | «Website visits» without context | Adoption + pipeline + retention |
+| Rush (no beta) | Messaging mis-aligned | Beta validates messaging |
+
+## Template
+
+```markdown
+# GTM Brief: [Initiative Name]
+
+## Overview + Objectives
+...
+
+## ICP
+- Firmographic: [size, industry, geo]
+- Persona (Buyer): [role, seniority, pain]
+- Persona (End-user): ...
+- Qualification criteria: must-haves
+
+## Positioning
+For [target]
+Who [need]
+Our [product] is a [category]
+That [benefit]
+Unlike [alternative]
+Our product [differentiator]
+
+## Messaging Pillars
+| # | Pillar | Claim | Proof | JTBD |
+
+## Competitive Differentiation
+[Comparison table + win/loss narrative]
+
+## Pricing & Packaging
+...
+
+## Launch Channels
+- Owned: ...
+- Paid: ...
+- Earned: ...
+- Partner: ...
+
+## Sales Enablement
+- Deck, battle cards, demo, ROI calc, objections
+
+## CS Enablement
+- Docs, videos, FAQ, migration guide
+
+## Success Metrics
+- 30-day: ...
+- 90-day: ...
+- 6mo+: ...
+
+## Timeline
+[T-weeks table]
+```
+
+## Worked Example — TeamFlow AI Summarization GTM Brief
+
+```markdown
+# GTM Brief: TeamFlow AI 1:1 Summarization (Team Tier Launch)
+
+**Owner:** Jamie L. (Head of Product Marketing)  ·  **Launch:** June 30, 2026  ·  **Status:** Approved
+
+## Overview + Objectives
+
+**Overview:** Launch TeamFlow's first AI feature — 1:1 summarization — as the flagship value driver of the new «Team Tier» (+$8/seat/month premium). Positions TeamFlow as the AI-native category leader in B2B people management, opens clear expansion path from existing Core customers.
+
+**Objectives (Q2-Q3 2026):**
+1. **40 account upgrades** to Team Tier within first 90 days (OKR KR1.1)
+2. **Pipeline generation:** 50 qualified Team Tier opportunities from existing Core customers
+3. **Competitive wins:** 3 Lattice/15Five replacements citing «AI summarization» as primary reason
+4. **Category positioning:** ≥ 1 Tier-1 publication (TechCrunch, Axios, CNBC) covering launch
+
+---
+
+## ICP — Ideal Customer Profile
+
+### Firmographic
+- **Company size:** 100-1000 employees (mid-market primary)
+- **Industry:** Tech-forward — B2B SaaS, Software, Fintech, HealthTech (regulated OK)
+- **Revenue:** $5M-$500M ARR
+- **Geography:** US + Canada primary, EU secondary (EU data residency ready), APAC future
+- **Growth stage:** Scaling (hired 20-50% YoY) — management needs are acute
+
+### Personas
+
+**Primary Buyer: VP People / Chief People Officer**
+- **Role seniority:** Director through C-level (reports to CEO or COO)
+- **Tenure:** 5-10 years in People/HR
+- **Key context:** Under pressure to show manager effectiveness data, reports to ELT
+- **Pain:** Cannot measure 1:1 quality; relies on storytelling with CEO
+- **Goal:** Be seen as data-driven People leader
+- **Budget authority:** Yes ($50K-$500K annually)
+
+**End-User: People Manager**
+- **Role:** Engineering / Sales / Ops / Product managers with 5-15 direct reports
+- **Tenure:** 2-10 years in management
+- **Pain:** 45-60 min/week admin per report, action items dropped, meeting quality anxiety
+- **Goal:** Feel prepared, connected, not burned out
+- **Buying influence:** Moderate (their pushback kills deals, their enthusiasm accelerates)
+
+**Champion: Chief of Staff / HR Business Partner**
+- **Role:** Reports to VP People or directly to exec
+- **Function:** Advocate internally, navigate multi-stakeholder buying
+- **What they need:** Clear business case, easy internal messaging, support
+
+### Qualification Criteria
+
+**Must-haves (ICP):**
+- [ ] 100+ employees (scale threshold)
+- [ ] Multi-tier management structure (managers who manage managers)
+- [ ] VP People or equivalent role exists (buyer present)
+- [ ] Currently using spreadsheet / ad-hoc / competitor for performance management
+
+**Good-to-haves:**
+- [ ] Tech industry (AI-ready culture)
+- [ ] Remote / hybrid workforce (1:1 importance elevated)
+- [ ] Recent leadership change (new VP People looking for modern tools)
+- [ ] Data-driven organization (CRO + CTO with metrics buy Sales, CPO wants parity)
+
+---
+
+## Positioning (Geoffrey Moore)
+
+**For** People operations leaders at mid-market B2B SaaS companies (100-1000 employees)
+**Who** need measurable evidence of manager effectiveness at scale
+**Our** TeamFlow AI-powered 1:1 tier **is a** People operations intelligence platform
+**That** automates the admin burden of 1:1s and generates actionable insights on manager practice
+**Unlike** Lattice, 15Five, or Culture Amp (which provide structured templates but no AI automation)
+**Our product** combines native AI summarization with privacy-by-design architecture, trusted by 3+ years of B2B HR data handling.
+
+**Elevator pitch (30 seconds):**
+«Managers spend 3+ hours a week on 1:1 admin — prep, notes, follow-up. We turn those hours back into real conversations. TeamFlow AI summarizes every 1:1, extracts action items, and reminds managers before the next meeting. VP HR gets the data they've never had: which managers run great 1:1s, which teams are at risk, all without touching the sensitive content. 40 mid-market customers upgraded in the first quarter.»
+
+---
+
+## Messaging Pillars
+
+| # | Pillar | Claim | Proof Points | JTBD Addressed |
+|---|--------|-------|--------------|----------------|
+| 1 | **Time Reclaimed** | «Get 3 hours per week back for every manager» | Wizard-of-Oz beta: avg 2.8 hrs saved/week per manager; customer quote wall | End-user F1 (admin overhead) |
+| 2 | **Confidence, Not Surveillance** | «Privacy-first AI that managers opt into, not corporate monitoring» | Architecture: opt-in per meeting, zero data retention on LLM, SOC 2 Type II attestation | Buyer E1 + End-user E1 (emotional jobs) |
+| 3 | **Measurable People Operations** | «See manager 1:1 health across your org for the first time» | Dashboard: cadence, action items velocity, health scores (aggregate, privacy-preserving) | Buyer F1, F2 (consistency + ROI reporting) |
+| 4 | **Enterprise-Grade from Day One** | «SOC 2 Type II, GDPR, BYOK encryption, SSO/SCIM — ready for your procurement» | Security attestations; customer references (2 enterprise design partners) | Buyer S1 (credibility with ELT) |
+
+Note: Avoid generic «AI-powered» — everyone says that. Specifics + proof points matter.
+
+---
+
+## Competitive Differentiation
+
+### Direct competitors
+
+| Dimension | **TeamFlow AI** | Lattice | 15Five | Culture Amp |
+|-----------|:---------------:|:-------:|:------:|:-----------:|
+| AI 1:1 summarization | ✅ **Native, launched June 2026** | ❌ | ❌ | ❌ |
+| Action items auto-extract | ✅ | Partial (manual) | ❌ | ❌ |
+| Aggregate 1:1 dashboard | ✅ Q3 2026 | ❌ | Partial | ❌ |
+| Privacy architecture (opt-in, BYOK) | ✅ | Basic | Basic | Basic |
+| SSO SAML + SCIM | ✅ | ✅ | ✅ | ✅ |
+| Pricing (mid-market avg) | $30/seat (Team Tier) | $35/seat | $28/seat | $25/seat |
+
+### Indirect competitors
+- **Notion / Asana / Airtable:** «generic tool hack» — customers cobble together workflows
+- **Otter.ai + ChatGPT:** external transcription + summary — privacy nightmare for HR
+
+### Why We Win (top 3 reasons customers choose us)
+1. **AI-native, purpose-built** — not bolted-on, understood HR context
+2. **Privacy architecture** — enterprise-ready trust model
+3. **Integrated workflow + analytics** — one platform, multiple tiers
+
+### Top Objections + Responses
+
+| Objection | Response |
+|-----------|----------|
+| «Why not wait for Lattice to add AI?» | «Feature gap likely 12+ months. Our 3-year data head start = better summaries Day 1. See demo.» |
+| «Privacy concerns — HR data leaking to OpenAI?» | «Zero retention API tier + regional endpoints + BYOK for enterprise. Happy to share arch diagrams + SOC 2 scope.» |
+| «We already have our own process» | «Great — keep what works. AI augments, doesn't replace. Our Team Tier adds AI assist without disrupting current workflows. Try for 30 days.» |
+| «Pricing feels steep» | «$8/seat for 3 hrs/week saved — that's $150/hr value created. ROI 45×. Our customers see NRR lift 5-10pp post-AI tier adoption.» |
+| «What if AI is wrong?» | «Manager reviews and edits before approval. AI-assisted, human-authored. See demo.» |
+
+---
+
+## Pricing & Packaging
+
+### Pricing Model
+
+**Three-tier structure (active effective July 1, 2026):**
+
+| Tier | Price/seat/mo | Core Features | AI Summarization | Analytics |
+|------|:-------------:|:-------------:|:----------------:|:---------:|
+| **Core** | $15 | 1:1 templates, OKR tracking, reviews | ❌ | Basic |
+| **Team** | $23 (+$8) | All Core + | ✅ | Standard |
+| **Enterprise** | $50+ (negotiated) | All Team + | ✅ + BYOK | Aggregate + benchmarks + manager health scores |
+
+**Pricing rationale:**
+- Value-based: $8/seat for 3 hrs/week saved = customer ROI 45×
+- Competitor-based: Lattice $35, 15Five $28, us positioned in middle
+- Expansion-optimized: tier ladder encourages upgrade (Core → Team → Enterprise)
+
+**Discount Policies:**
+- Annual prepay: 15% discount
+- 500+ seats: negotiated (sales-led)
+- Non-profit: 30% discount
+- Early adopter (first 100 Team Tier upgrades): +50% free trial extension (30 → 45 days)
+
+---
+
+## Launch Channels
+
+**Channel mix (investment weighting):**
+
+### Owned (60% focus)
+- **Email to existing customers:** 4,200 contacts, segmented (SMB / mid / enterprise)
+- **In-app banner:** Core tier customers see upsell CTA
+- **Blog post:** «Introducing AI-Assisted 1:1s» — long-form, SEO-optimized
+- **Changelog update:** Published via release notes
+- **Webinar series:** «AI in People Ops — 4-week series» (weekly)
+- **Customer advisory board:** Exclusive preview 3 days before public
+
+### Paid (20% focus)
+- **LinkedIn ads:** B2B SaaS standard — targeting VP HR titles, 100-1000 employee filter
+- **Google search ads:** «AI for performance management», «ai 1:1 notes», competitor keywords
+- **Retargeting:** website visitors who bounced off pricing page
+
+### Earned (15% focus)
+- **PR outreach:** TechCrunch exclusive (briefing June 27), Axios, CNBC follow-ups
+- **Influencer advocacy:** 3 People Ops thought leaders briefed (Lars, Mia, Kevin)
+- **Customer case studies:** 3 written + filmed by Q3
+
+### Partners (5% focus)
+- **Integration partners:** Notion, Linear, Jira announcements mentioning TeamFlow AI
+- **Agency network:** Carta People, Gusto refer customers with performance mgmt needs
+
+---
+
+## Sales Enablement
+
+**Deliverables (completed June 23):**
+- [x] Updated pitch deck (+5 AI slides)
+- [x] Battle cards vs Lattice, 15Five, Culture Amp, Notion/Asana hack
+- [x] Demo script (7 min live + interactive sandbox environment)
+- [x] ROI calculator (inputs: # managers, # reports/manager → outputs: hours saved, $ value)
+- [x] Objection handling guide (20 common objections + responses)
+- [x] Cold outreach sequence (3-email, LinkedIn InMail variants)
+- [x] Pricing sheet with annual prepay options
+
+**Training:**
+- [x] 90-min live session (June 24) — 18 of 20 sales reps attended
+- [x] Recorded + transcribed for async review
+- [x] Weekly office hours with PM + Product Marketing (Fridays 2pm)
+
+---
+
+## CS Enablement
+
+**Deliverables:**
+- [x] Customer-facing docs (knowledge base): «Getting Started», «Privacy FAQ», «Admin Guide»
+- [x] Video walkthrough (5 min manager + 3 min admin)
+- [x] FAQ: 47 questions covering all major use cases
+- [x] Migration guides: For customers currently using competitor note-taking
+- [x] Escalation runbook for edge cases
+
+**Training:**
+- [x] Internal workshop (June 20) — all 15 CS team members attended
+- [x] Dogfood access — CS reps used feature 2 weeks pre-launch
+- [x] Shadow manager sessions (live 1:1 observations)
+
+---
+
+## Success Metrics
+
+### Short-term (30 days post-launch — July 30)
+- **Adoption:** 15 Team Tier upgrades
+- **Support ticket volume:** <5% of total
+- **Sales inquiry volume:** 30 new Team Tier opportunities
+- **Press coverage:** 1 Tier-1 publication
+- **NPS (Team Tier users):** 48+ (baseline 45 for TeamFlow overall)
+
+### Mid-term (90 days — September 30)
+- **Total upgrades:** 40 accounts (OKR commitment)
+- **Pipeline influenced:** $3M ARR
+- **New ARR attributed:** $400K
+- **Competitive win rate vs Lattice:** 35%+ (baseline 22%)
+- **Sticky Manager Ratio (NSM):** 20%+
+
+### Long-term (6+ months — Dec 30)
+- **Retention lift in AI Tier accounts:** +3pp vs Core tier
+- **NRR impact:** +5pp org-wide
+- **Category positioning shift:** «AI-native People Ops» appears in analyst reports (Forrester, Gartner)
+
+---
+
+## Timeline
+
+| Week | Phase | Activities |
+|:----:|-------|-----------|
+| T-6 (May 19) | Prep | GTM brief approval, ICP finalized |
+| T-4 (June 2) | Prep | Sales deck, battle cards, training materials ready |
+| T-2 (June 16) | Beta | Beta customer feedback, iteration, final messaging |
+| T-1 (June 23) | Hardening | Final copy, FAQ, docs published (staging), training sessions |
+| **T-0 (June 30)** | **Launch** | **Announce all channels, sales enablement live, CS prepared** |
+| T+1 (July 7) | Monitor | Daily metrics review, issue triage, customer feedback |
+| T+4 (July 28) | Retro | Post-launch retrospective, adjustments, Q3 plan |
+
+---
+
+## Open Questions (resolved pre-launch)
+
+1. [RESOLVED] Pricing final: $23/seat Team Tier confirmed by VP Sales + CFO
+2. [RESOLVED] PR exclusive: TechCrunch briefing date locked (June 27)
+3. [RESOLVED] Customer advisory board preview: June 27 email + dedicated Slack
+4. [OPEN — post-launch monitor] Mobile demand: 3 customers asked; track signal, reconsider Q4
+
+---
+
+## Risks & Mitigations
+
+| Risk | Probability | Impact | Mitigation |
+|------|:-----------:|:------:|-----------|
+| Launch coincides with competitor AI announcement | M | H | Pre-brief on day zero narrative — «first-to-market with privacy-first» differentiator |
+| Support ticket spike overwhelms CS | M | M | 5 CS reserves on standby first 2 weeks |
+| Pricing pushback from price-sensitive SMBs | H | L | 30-day trial + annual discount offers |
+| Enterprise prospects stall on compliance | L | H | SOC 2 Type II attestation ready, fast-track responses |
+```
+
+> **GTM brief lesson:** Messaging pillars are not a feature list. Each pillar = claim + proof + JTBD link. **Objection handling** with concrete numeric responses («$150/hr value, ROI 45×») rather than platitudes. **Channel mix weighted** (60/20/15/5) — not equal effort. Sales enablement deliverables specific + timed. Metrics laddered (short / mid / long) prevent launch anxiety about Day 1 adoption.

package/domains/product/locales/en/.agents/skills/gtm-brief/agents/claude.json

@@ -0,0 +1,17 @@
+{
+  "name": "gtm-brief",
+  "display_name": "Go-to-Market Brief",
+  "description": "GTM brief — positioning, ICP, messaging, launch channels, sales enablement, pricing hooks",
+  "default_prompt": "Use $gtm-brief when the task relates to the skill \"Go-to-Market Brief\".",
+  "triggers": [
+    "gtm-brief",
+    "GTM",
+    "go-to-market",
+    "product launch"
+  ],
+  "capabilities": [
+    "gtm-brief"
+  ],
+  "tools": [],
+  "implicit_invocation": true
+}

package/domains/product/locales/en/.agents/skills/gtm-brief/agents/copilot.json

@@ -0,0 +1,17 @@
+{
+  "name": "gtm-brief",
+  "display_name": "Go-to-Market Brief",
+  "description": "GTM brief — positioning, ICP, messaging, launch channels, sales enablement, pricing hooks",
+  "default_prompt": "Use $gtm-brief when the task relates to the skill \"Go-to-Market Brief\".",
+  "triggers": [
+    "gtm-brief",
+    "GTM",
+    "go-to-market",
+    "product launch"
+  ],
+  "capabilities": [
+    "gtm-brief"
+  ],
+  "tools": [],
+  "implicit_invocation": true
+}

package/domains/product/locales/en/.agents/skills/gtm-brief/agents/gemini.json

@@ -0,0 +1,17 @@
+{
+  "name": "gtm-brief",
+  "display_name": "Go-to-Market Brief",
+  "description": "GTM brief — positioning, ICP, messaging, launch channels, sales enablement, pricing hooks",
+  "default_prompt": "Use $gtm-brief when the task relates to the skill \"Go-to-Market Brief\".",
+  "triggers": [
+    "gtm-brief",
+    "GTM",
+    "go-to-market",
+    "product launch"
+  ],
+  "capabilities": [
+    "gtm-brief"
+  ],
+  "tools": [],
+  "implicit_invocation": true
+}

package/domains/product/locales/en/.agents/skills/gtm-brief/agents/openai.yaml

@@ -0,0 +1,8 @@
+interface:
+  display_name: "Go-to-Market Brief (B2B SaaS)"
+  short_description: "GTM brief — positioning, ICP, messaging, launch channels, sales enablement, pricing hooks"
+  default_prompt: "Use $gtm-brief when the task relates to the skill \"Go-to-Market Brief (B2B SaaS)\"."
+dependencies:
+  tools: []
+policy:
+  allow_implicit_invocation: true

package/domains/product/locales/en/.agents/skills/gtm-brief/agents/qwen.json

@@ -0,0 +1,17 @@
+{
+  "name": "gtm-brief",
+  "display_name": "Go-to-Market Brief",
+  "description": "GTM brief — positioning, ICP, messaging, launch channels, sales enablement, pricing hooks",
+  "default_prompt": "Use $gtm-brief when the task relates to the skill \"Go-to-Market Brief\".",
+  "triggers": [
+    "gtm-brief",
+    "GTM",
+    "go-to-market",
+    "product launch"
+  ],
+  "capabilities": [
+    "gtm-brief"
+  ],
+  "tools": [],
+  "implicit_invocation": true
+}

package/domains/product/locales/en/.agents/skills/gtm-brief/agents/skill.yaml

@@ -0,0 +1,20 @@
+version: 1
+name: "gtm-brief"
+display_name: "Go-to-Market Brief"
+description: "GTM brief — positioning, ICP, messaging, launch channels, sales enablement, pricing hooks"
+default_prompt: "Use $gtm-brief when the task relates to the skill \"Go-to-Market Brief (B2B SaaS)\"."
+triggers:
+  - "gtm-brief"
+  - "GTM"
+  - "go-to-market"
+  - "product launch"
+capabilities:
+  - "gtm-brief"
+tools: []
+invocation:
+  explicit: true
+  implicit: true
+localization:
+  default_locale: "en"
+  available_locales:
+    - "en"