code-ai-installer 1.5.6 → 2.1.0

package/domains/content/locales/en/.agents/skills/platform-compliance/SKILL.md

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+---
+name: platform-compliance
+description: Checking content compliance against platform rules — requirements registry, algorithmic risks, severity, and remediation recommendations
+---
+# Platform Compliance
+
+## When to use
+- During the **Reviewer** stage — verification before `$content-release-gate`.
+- During **cross-posting** — adapting content for another platform.
+- When facing **reach problems** — auditing for algorithmic risks.
+- For **sponsored content** — checking a platform's advertising policies.
+
+## Inputs
+
+| Field | Required | Description |
+|-------|:--------:|-------------|
+| Content to check | ✅ | Text + visuals / video — what we are evaluating |
+| Platform | ✅ | Where it will be published |
+| Content Format | ✅ | Post / carousel / reel / story / article / video |
+| Publication Type | ✅ | Organic / Paid (ads) — different rules apply |
+| Content Brief | ⬚ | For cross-referencing with technical specs from the brief |
+
+> If the platform is not specified — **request it**. Requirements for Instagram and LinkedIn are fundamentally different.
+
+## Severity
+
+| Level | Definition | Impact |
+|---------|-------------|---------|
+| 🔴 **Blocker** | Publication is impossible or will be removed/banned | NON-COMPLIANT |
+| 🟡 **Risk** | Publication is possible, but the algorithm will reduce reach or there's a risk of a warning | COMPLIANT WITH RISKS |
+| 🔵 **Note** | Recommendation for optimization, not a violation | COMPLIANT |
+
+### Passing Threshold
+
+| Result | Condition |
+|-----------|---------|
+| **COMPLIANT** | 0 Blockers + 0 Risks |
+| **COMPLIANT WITH RISKS** | 0 Blockers + 1-2 Risks (documented, user notified) |
+| **NON-COMPLIANT** | ≥ 1 Blocker OR ≥ 3 Risks |
+
+## Platform Requirements Registry
+
+### Instagram
+
+**Technical:**
+
+| Format | Size | Ratio | Text Limit | Other |
+|--------|--------|-------|-------------|--------|
+| Feed (photo) | 1080×1080 / 1080×1350 | 1:1 / 4:5 | 2200 char caption | ≤ 30 hashtags |
+| Carousel | 1080×1080 / 1080×1350 | 1:1 / 4:5 | 2200 characters | ≤ 10 slides |
+| Reels | 1080×1920 | 9:16 | 2200 characters | 15-90 sec (recommended ≤ 60) |
+| Stories | 1080×1920 | 9:16 | — | 15 sec per slide |
+
+**Community Guidelines:**
+- 🔴 No: nudity, violence, hate speech, sale of restricted goods, minor endangerment
+- 🔴 No: copyright infringement (music, photos, videos)
+- 🔴 Ad labeling mandatory (Paid Partnership / "Ad" disclosure)
+- 🟡 Engagement bait penalty: "like if...", "comment + below" — decreases reach
+- 🟡 Links in captions are not clickable — put link in bio or use a Stories sticker
+
+**Algorithmic Risks:**
+- 🟡 Reusing TikTok content with a watermark — reach penalty
+- 🟡 Posting too frequently (> 2/day) — reach cannibalization
+- 🟡 Banned hashtags (check the current list of banned hashtags)
+- 🔵 The first 30-60 minutes post-publication are critical for the algorithm — timing matters
+
+### LinkedIn
+
+**Technical:**
+
+| Format | Size | Ratio | Text Limit | Other |
+|--------|--------|-------|-------------|--------|
+| Post (photo) | 1200×627 / 1080×1080 | 1.91:1 / 1:1 | 3000 characters | — |
+| Carousel (PDF)| 1080×1080 / 1920×1080 | 1:1 / 16:9 | — | PDF, ≤ 300 pages |
+| Video | 256×144 — 4096×2304 | any | — | 3 sec — 10 min |
+| Article | — | — | no limit | Native editor |
+
+**Community Guidelines:**
+- 🔴 No: hate speech, harassment, spam, fake accounts, misleading content
+- 🔴 Professional context — LinkedIn is stricter about off-topic content
+- 🟡 Links within the post lower reach (the algorithm prefers native content)
+- 🟡 Tagging people who do not engage — treated as spam
+
+**Algorithmic Risks:**
+- 🟡 External links in the post body — reach ↓ 40-50%. Put the link in the first comment
+- 🟡 Engagement bait: "agree? hit like" — penalty
+- 🟡 Editing a post within the first hour — resets the algorithmic boost
+- 🔵 Dwell time is important — long, well-formatted posts perform better
+
+### Telegram
+
+**Technical:**
+
+| Format | Size | Ratio | Text Limit | Other |
+|--------|--------|-------|-------------|--------|
+| Post (text) | — | — | 4096 characters | Markdown / HTML formatting |
+| Post (photo) | recommended 800×400+ | 2:1 recommended | 1024 char caption | ≤ 10 photos per album |
+| Video | — | any | 1024 char caption | ≤ 2 GB |
+
+**Rules:**
+- 🔴 No: calls to violence, extremism, sensitive minor content
+- 🔴 Ad-labeling according to regional laws (if targeted)
+- 🟡 Spam complaints — the channel can be restricted from recommendations
+- 🔵 No algorithmic feed (it's chronological) — timing is critical
+
+### YouTube
+
+**Technical:**
+
+| Format | Size | Ratio | Limit | Other |
+|--------|--------|-------|-------|--------|
+| Video | 1920×1080 recommended | 16:9 | — | Recommended > 8 min for mid-roll ads |
+| Shorts | 1080×1920 | 9:16 | — | ≤ 60 sec |
+| Thumbnail | 1280×720 | 16:9 | — | ≤ 2 MB, JPG/PNG |
+| Title | — | — | 100 characters (≤ 70 recommended)| — |
+| Description | — | — | 5000 characters | First 2 lines are visible |
+
+**Rules:**
+- 🔴 No: misleading metadata (clickbait title doesn't match video), spam, harassment
+- 🔴 No: reused content (reused content penalty — uploading the exact same clip twice)
+- 🔴 Copyright: Content ID automatically detects music and video
+- 🟡 Made for Kids — restricts comments, notifications, and personalization
+
+**Algorithmic Risks:**
+- 🟡 Thumbnail CTR < 4% — the video gets fewer impressions
+- 🟡 Retention < 40% — the algorithm stops recommending it
+- 🔵 The first 24-48 hours — critical for the algorithm
+
+### Twitter/X
+
+**Technical:**
+
+| Format | Size | Ratio | Text Limit | Other |
+|--------|--------|-------|-------------|--------|
+| Post | — | — | 280 characters (free) / 25000 (Premium) | — |
+| Image | 1600×900 recommended | 16:9 | — | ≤ 4 photos |
+| Video | 1920×1200 max | any | — | ≤ 2:20 min (free) |
+
+**Rules:**
+- 🔴 No: hate speech, harassment, manipulated media, spam
+- 🟡 Links decrease reach (the algorithm prefers native content)
+- 🟡 Automated cross-posting (identical text) — penalty
+
+### TikTok
+
+**Technical:**
+
+| Format | Size | Ratio | Text Limit | Other |
+|--------|--------|-------|-------------|--------|
+| Video | 1080×1920 | 9:16 | 2200 char caption | 15 sec — 10 min |
+| Photo carousel| 1080×1920 | 9:16 | 2200 characters | ≤ 35 photos |
+
+**Rules:**
+- 🔴 No: dangerous acts, harassment, hate speech, misleading content, minor safety
+- 🔴 No: copyright infringement (music — must use the TikTok library)
+- 🟡 Watermarks from other platforms — reach reduction
+- 🟡 18+ content gets restricted from the For You page
+
+**Algorithmic Risks:**
+- 🟡 First 3 seconds = hook. No hook → scroll away → algorithm stops pushing
+- 🟡 Completion rate is critical — shorter = better for engagement
+- 🔵 Trending sounds increase reach
+
+## Protocol
+
+### Step 1 — Context Definition
+1. Determine the platform, content format, and type (organic/paid).
+2. Load platform requirements from the registry.
+
+### Step 2 — Technical Check
+1. Verify **all technical parameters** against the platform table:
+   - Visual dimensions (does it match the ratio?).
+   - Text length (within the limit?).
+   - File format (supported?).
+   - Hashtags (within limits? no banned tags?).
+   - Video length (within limits?).
+2. For each ❌ — indicate severity and suggested fix.
+
+### Step 3 — Community Guidelines
+1. Check content against the **platform rules**.
+2. Check **copyright**: images, music, video — license/permission.
+3. If paid — check the platform's **advertising policies**.
+4. Check **ad labeling** (if applicable).
+
+### Step 4 — Algorithmic Risks
+1. Check content for **algorithmic penalties**:
+   - Engagement bait?
+   - External links in the post?
+   - Watermarks from another platform?
+   - Reused content?
+2. Log risks as 🟡 Risk.
+
+### Step 5 — Verdict
+1. Tally Blocker / Risk / Note.
+2. Apply the passing threshold.
+3. For each violation / risk — provide a suggested fix.
+
+## Validation (Quality Gate)
+
+The check is considered complete if:
+
+- [ ] Platform is defined, requirements loaded from the registry
+- [ ] All technical parameters verified (dimensions, limits, formats)
+- [ ] Community guidelines checked
+- [ ] Copyright verified (music, photos, video)
+- [ ] Ad labeling verified (if paid / sponsored)
+- [ ] Algorithmic risks evaluated
+- [ ] For every ❌ and ⚠️ — severity and suggested fix
+- [ ] The verdict matches the threshold calculation
+
+## Handoff
+
+| Result | Route |
+|-----------|---------|
+| **COMPLIANT** | → `$content-release-gate` |
+| **COMPLIANT WITH RISKS** | → `$content-release-gate` highlighting risks (user decides) |
+| **NON-COMPLIANT** | → back to Copywriter / Visual Concept with specific fixes |
+
+When handing off — use `$handoff` and attach the full report.
+
+## Integration with other skills
+
+| Skill | Interaction |
+|------|----------------|
+| `$platform-strategy` | **Source:** platforms, formats |
+| `$platform-visual-specs` | **Complement:** visual specs = technical requirements for visuals, this skill = full compliance |
+| `$content-review-checklist` | **Complement:** review checklist checks quality, platform compliance checks platform rules |
+| `$brand-compliance` | **Complement:** brand = brand rules, platform = platform rules |
+| `$content-release-gate` | **Consumer:** COMPLIANT is mandatory for the Release Gate |
+| `$content-brief` | **Source:** technical requirements from the brief for reconciliation |
+
+## Anti-patterns
+
+| Mistake | Why it's bad | How to do it right |
+|--------|-------------|---------------|
+| One checklist for all platforms| Instagram ≠ LinkedIn ≠ TikTok | Use the platform-specific requirements registry |
+| Ignoring algorithmic risks | Content is compliant, but reach is 0 | Audit engagement bait, links, watermarks |
+| Cross-posting without adapting | A TikTok video on Instagram with a sticker = penalty | Adapt for each platform |
+| No copyright checks | Content ID / DMCA strike → ban | Always check licenses for music, photos, video |
+| Sponsored content without labeling| Fines, deletion, bans | Labeling is mandatory by law and platform rules |
+| "Banned hashtags" not checked | Shadow ban, reduced reach | Screen hashtags prior to publication |
+| Editing immediately after posting| On LinkedIn/Instagram — resets the algorithmic boost | Double-check everything BEFORE publishing |
+
+## Output Template
+
+```
+### Platform Compliance — [Platform]
+
+**Content:** [description / ID from $content-brief]
+**Format:** [post / carousel / reel / story / video / article]
+**Type:** [Organic / Paid]
+
+---
+
+#### 1. Technical Requirements
+
+| Parameter | Platform Requirement | Actual | Sev | Status |
+|----------|---------------------|------|-----|--------|
+| Image Size | [W×H] | [W×H] | 🔴 | ✅/❌ |
+| Ratio | [ratio] | [ratio] | 🔴 | ✅/❌ |
+| Text Length | ≤ [N] characters | [N] characters | 🔴 | ✅/❌ |
+| File Format | [JPG/PNG/MP4] | [format] | 🔴 | ✅/❌ |
+| Hashtags | ≤ [N] | [N] | 🔵 | ✅/❌ |
+| Video Duration| [min-max] | [duration] | 🔴 | ✅/❌/N/A |
+
+#### 2. Community Guidelines
+
+| Rule | Sev | Status | Comment |
+|---------|-----|--------|-------------|
+| No prohibited content (violence, hate speech, nudity) | 🔴 | ✅/❌ | |
+| No spam or artificial inflation | 🔴 | ✅/❌ | |
+| Correct mentions (@) | 🟡 | ✅/❌ | |
+| Copyright (photos, music, video)| 🔴 | ✅/❌ | |
+| Ad labeling | 🔴 | ✅/❌/N/A | |
+| [Platform-specific rule] | [sev] | ✅/❌ | |
+
+#### 3. Algorithmic Risks
+
+| Risk | Sev | Status | Suggested Fix |
+|------|-----|--------|---------------|
+| Engagement bait | 🟡 | ✅ No / ⚠️ Yes | [how to fix] |
+| External links in post | 🟡 | ✅/⚠️ | [link in comment / bio] |
+| Watermark from other platform | 🟡 | ✅/⚠️ | [remove / reshoot] |
+| Banned hashtags | 🟡 | ✅/⚠️ | [replace with safe ones] |
+| Reused content | 🟡 | ✅/⚠️ | [adapt / make unique] |
+| [Platform-specific risk] | [sev] | ✅/⚠️ | [fix] |
+
+---
+
+#### Summary
+
+| Severity | Count | Items |
+|----------|-----------|--------|
+| 🔴 Blocker | [N] | [list] |
+| 🟡 Risk | [N] | [list] |
+| 🔵 Note | [N] | [list] |
+
+### Verdict: [ COMPLIANT / COMPLIANT WITH RISKS / NON-COMPLIANT ]
+
+**Reasoning:** [base on threshold rules]
+
+**Violations and Fixes (if any):**
+
+| # | Violation | Sev | Suggested Fix |
+|---|-----------|-----|---------------|
+| 1 | [description] | 🔴/🟡 | [specific fix] |
+
+**→ Next step:** [→ $content-release-gate / → back to Copywriter / Visual Concept with fixes]
+```

package/domains/content/locales/en/.agents/skills/platform-strategy/SKILL.md

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+---
+name: platform-strategy
+description: Platform Strategy — channel selection, funnel, paid/organic, resource estimation, growth roadmap, metrics with benchmarks
+---
+# Platform Strategy
+
+## When to Use
+- At the **start of content strategy** — after `$audience-analysis`, before `$content-calendar`.
+- When **scaling** — adding new platforms to existing ones.
+- When **revising strategy** — metrics are not met, rebalancing is needed.
+- With **limited resources** — choosing where to focus and what to abandon.
+
+## Input
+
+| Field | Required | Description |
+|------|:-----------:|----------|
+| Target Audience Personas | ✅ | From `$audience-analysis` — who, where they spend time, platform preferences |
+| Business Goals | ✅ | Awareness / leads / sales / community — what is the priority |
+| Budget | ✅ | $0 (organic only) / specific amount (paid + organic). Impacts the strategy |
+| Content Resources | ✅ | How many content units per week can realistically be produced (1 person vs team) |
+| Current Channels | ⬚ | Where there is already presence, audience, metrics |
+| `$competitor-content-analysis` Result | ⬚ | Where competitors are, where the gaps are |
+| Geo | ⬚ | Target markets (impacts choice: WeChat vs Instagram, VK vs Telegram) |
+
+> If budget and resources are not specified — **request them**. A strategy of "5 platforms × 5 posts/week" without resources is unrealistic.
+
+## Platforms and Their Characteristics
+
+| Platform | Strength | Funnel | Audience (General) | Organic Potential (2025-2026) |
+|-----------|----------------|---------|-------------------|-----------------------------------|
+| **Instagram** | Visual content, brand awareness, community | TOFU / MOFU | 18-44, B2C, lifestyle | Medium (Reels > Feed) |
+| **TikTok** | Virality, reach, young audience | TOFU | 16-34, B2C | High |
+| **LinkedIn** | B2B, expertise, networking | MOFU / BOFU | 25-55, B2B, professionals | High (Text > Video) |
+| **Telegram** | Loyal audience, content depth | MOFU / BOFU | 18-45, tech-savvy, CIS | High |
+| **YouTube** | Long-form content, SEO, evergreen | TOFU / MOFU | 18-54, all | Medium (requires production) |
+| **Twitter/X** | News, opinions, real-time | TOFU | 20-45, tech, media | Low (algorithm unpredictable) |
+| **Email** | Conversion, retention, personalization | MOFU / BOFU | Subscribers (any age) | High (owned base) |
+| **Blog / SEO** | Search traffic, evergreen | TOFU / MOFU | Depends on niche | High (long-term) |
+| **Pinterest** | Visual search, evergreen | TOFU | 25-44, women (70%) | Medium |
+
+## Protocol
+
+### Step 1 — Audience → Platforms
+1. For each persona from `$audience-analysis` — determine where they spend time (platform preferences).
+2. Match with the platforms table.
+3. List **all potential platforms** (long list).
+
+### Step 2 — Filtering by Goals and Funnel
+1. For each business goal — determine the funnel stage:
+   - Awareness → TOFU platforms (Instagram, TikTok, YouTube, Blog).
+   - Leads → MOFU/BOFU (LinkedIn, Telegram, Email).
+   - Sales → BOFU (Email, Telegram, retargeting).
+   - Community → MOFU (Telegram, Discord, groups).
+2. Filter out platforms that do not match the goals.
+
+### Step 3 — Resource Estimation
+1. Determine **content capacity**: how many content units can realistically be produced per week.
+2. Estimate the requirements of each platform:
+
+| Platform | Minimum Frequency | Effort per Unit | Required Content/Week |
+|-----------|--------------------|--------------------|------------------------|
+| Instagram | 3-5/week | Medium (text + visual) | 3-5 |
+| TikTok | 3-7/week | Medium (video) | 3-7 |
+| LinkedIn | 2-3/week | Medium (text) | 2-3 |
+| Telegram | 3-5/week | Low (text) | 3-5 |
+| YouTube | 1-2/week | High (video production) | 1-2 |
+| Email | 1-2/week | Medium | 1-2 |
+| Blog | 1-2/month | High (longread + SEO) | 0.25-0.5 |
+
+3. **Rule:** Total content/week across all platforms ≤ content capacity. If not enough — reduce platforms.
+
+### Step 4 — Prioritization
+Rank platforms by 4 criteria (1-5 points):
+
+| Criterion | Description |
+|----------|----------|
+| **Audience** | Is our target audience present there? (from `$audience-analysis`) |
+| **Goals** | Does the platform solve our business problem? |
+| **Competition** | Is there a gap left by competitors? (from `$competitor-content-analysis`) |
+| **Resource constraint** | Can we produce content at the required frequency? |
+
+Result:
+- **Priority 1 (Core):** 1-2 platforms — main focus, maximum resources.
+- **Priority 2 (Growth):** 1-2 platforms — development, moderate resources.
+- **Priority 3 (Experimental):** 0-1 platform — test, minimum resources.
+- **Postponed:** the rest — not now, return to them when resources grow.
+
+### Step 5 — Strategy per Platform
+For each selected platform:
+1. **Role in funnel** — TOFU / MOFU / BOFU.
+2. **Formats** — which content types (reels, posts, carousels, video, articles).
+3. **Frequency** — publications/week.
+4. **Best time** — based on platform data or `$audience-analysis`.
+5. **Tone** — adapting ToV for the platform (LinkedIn is more formal than Instagram).
+6. **Paid / Organic** — promotion strategy.
+
+### Step 6 — Paid vs Organic
+For each priority platform:
+
+| Type | When | Budget | Goal |
+|-----|-------|--------|------|
+| **Organic** | Always — foundational content | $0 | Awareness, engagement, community |
+| **Paid boost** | Best organic posts | 10-20% of budget | Scaling what already works |
+| **Paid ads** | Specific campaigns | 80-90% of budget | Leads, conversions, retargeting |
+
+> If budget = $0: organic only. Focus on 1-2 platforms with maximum organic potential.
+
+### Step 7 — Cross-posting
+1. Determine **content core**: the main platform where the original is created.
+2. Determine **adaptations**: what and how to change for other platforms.
+
+| Original → Adaptation | What Changes |
+|-----------------------|-------------|
+| Instagram Reel → TikTok | Remove watermark, adapt caption |
+| Instagram Carousel → LinkedIn | Make text post + PDF carousel |
+| Blog → Telegram | Summary of key points |
+| YouTube → Instagram Reels | Cut best moments (≤ 60 sec) |
+| Email → Telegram | Adapt format, remove HTML |
+
+3. **Rule:** Cross-posting ≠ copy-pasting. Each platform requires adaptation.
+
+### Step 8 — Growth Roadmap
+Phased plan by quarters:
+
+| Phase | Period | Platforms | Focus |
+|------|--------|-----------|-------|
+| **Launch** | Q1 | 1-2 Core platforms | Gather initial audience, find working formats |
+| **Grow** | Q2 | Core + 1 Growth | Scale what works. Test a new platform |
+| **Scale** | Q3-Q4 | Core + Growth + Experimental | Optimize, add paid, automate cross-posting |
+
+> Roadmap is adapted based on metrics from each quarter.
+
+## Metrics and Benchmarks
+
+| Platform | Key Metric | Benchmark (Average) | Good | What it Measures |
+|-----------|-----------------|--------------------|---------|--------------| 
+| **Instagram** | ER (Engagement Rate) | 1-3% | > 3% | Engagement |
+| **Instagram** | Reach Rate | 10-20% of followers | > 30% | Reach |
+| **TikTok** | Views / Followers | 10-30% | > 50% | Virality |
+| **LinkedIn** | Impressions / Followers | 5-15% | > 20% | Reach |
+| **Telegram** | Views / Subscribers | 30-50% | > 60% | Readthrough |
+| **YouTube** | CTR thumbnail | 2-5% | > 5% | Clickability |
+| **YouTube** | Avg view duration | 40-50% | > 50% | Retention |
+| **Email** | Open Rate | 20-25% | > 30% | Deliverability + subject |
+| **Email** | CTR | 2-3% | > 5% | Conversion |
+| **Blog** | Organic traffic / month | Depends on niche | 10-20% MoM growth | SEO growth |
+
+## Validation (Quality Gate)
+
+The strategy is considered ready if:
+
+- [ ] Personas are matched with platforms (where the audience spends time)
+- [ ] Platforms are prioritized (Core / Growth / Experimental / Postponed)
+- [ ] Total frequency ≤ content capacity (realism)
+- [ ] For each platform: role in funnel, formats, frequency, time
+- [ ] Paid/Organic strategy is defined (accounting for budget)
+- [ ] Cross-posting is planned (what to adapt, no copy-pasting)
+- [ ] Metrics and target values are locked in
+- [ ] Growth roadmap defined (phases, quarterly plan)
+- [ ] No platforms without justification (each has a reason why it's there)
+- [ ] Approved by user
+
+## Handoff
+
+The result of this skill is input for:
+
+| Consumer | How it Uses it |
+|-------------|---------------|
+| `$content-calendar` | **Main consumer:** platforms, frequency, formats → publication plan |
+| `$content-brief` | Platform + format for a specific piece of content |
+| `$audience-analysis` | Feedback loop: if target audience is not on the platform — review |
+| `$platform-compliance` | Platform requirements → compliance check |
+| `$platform-visual-specs` | Visual specs for each platform |
+| `$tone-of-voice` | Tone adaptation per platform |
+| `$cta-optimization` | CTA format depends on the platform |
+
+When handing off — use `$handoff` attaching the strategy and prioritization.
+
+## Integration with Other Skills
+
+| Skill | Interaction |
+|------|----------------|
+| `$audience-analysis` | **Source:** personas → where they are → platform selection |
+| `$competitor-content-analysis` | **Source:** where competitors are, where gaps are |
+| `$content-calendar` | **Consumer:** platforms + frequency → calendar |
+| `$platform-compliance` | **Consumer:** platform rules |
+| `$platform-visual-specs` | **Consumer:** visual specs |
+| `$brand-guidelines` | **Source:** ToV → tone adaptation across platforms |
+
+## Anti-patterns
+
+| Mistake | Why it's Bad | How to do it Right |
+|--------|-------------|---------------|
+| 5+ platforms without resources | Spread too thin, 0 results | Better to do 2 platforms well than 5 poorly |
+| All platforms = TOFU | No conversion, only reach | At least 1 MOFU/BOFU platform (email, Telegram) |
+| Cross-posting = copy-paste | Watermarks, unadapted format, penalty | Each platform = adaptation |
+| No budget context | Strategy with paid for a $0 budget | Explicitly state paid/organic for each platform |
+| Frequency without resources | "7 posts/week" → burnout in 2 weeks | Frequency ≤ real content capacity |
+| Choosing platform "because it's trendy" | Audience isn't on TikTok, but everyone says to post | Data-driven choice: Audience + Goals + Resources |
+| Same tone everywhere | LinkedIn tone on TikTok = unnatural | Adapt ToV to the platform |
+| No roadmap | Attempting to launch everything at once | Phased growth: Launch → Grow → Scale |
+
+## Output Template
+
+```
+### Platform Strategy — [Brand / Campaign]
+
+**Business Goals:** [awareness / leads / sales / community]
+**Budget:** [$0 organic only / $X/month paid + organic]
+**Content Capacity:** [N units/week]
+**Personas:** [list from $audience-analysis]
+
+---
+
+#### Platform Prioritization
+
+| Platform | Priority | Audience | Goals | Competition | Resources | Score |
+|-----------|-----------|-----------|------|-------------|---------|-------|
+| [platform] | Core | [persona] | [5] | [4] | [4] | [17/20] |
+| [platform] | Growth | [persona] | [4] | [3] | [3] | [13/20] |
+| [platform] | Experimental | [persona] | [3] | [4] | [2] | [12/20] |
+| [platform] | Postponed | [persona] | [2] | [2] | [1] | [7/20] |
+
+---
+
+#### Strategy per Platform
+
+| Platform | Priority | Funnel | Formats | Frequency | Time | Tone | Paid/Organic |
+|-----------|-----------|---------|---------|---------|-------|-----|-------------|
+| [platform] | Core | TOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic + boost] |
+| [platform] | Core | MOFU/BOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic] |
+| [platform] | Growth | TOFU | [formats] | [N/week] | [HH:MM] | [tone] | [organic] |
+
+**Total:** [N] units/week ≤ content capacity [M] ✅/⚠️
+
+---
+
+#### Cross-posting
+
+| Original (platform) | Adaptation (platform) | What Changes |
+|---------------------|----------------------|-------------|
+| [Core platform] | [Growth platform] | [format, size, CTA] |
+
+---
+
+#### Paid Strategy (if budget > $0)
+
+| Type | Platform | Budget | Goal | Format |
+|-----|-----------|--------|------|--------|
+| Boost | [platform] | [$/month] | Scaling best posts | Organic → boost |
+| Ads | [platform] | [$/month] | [leads / conversions] | [ad format] |
+
+---
+
+#### Metrics and Goals
+
+| Platform | Metric | Current | Goal (3 months) | Goal (6 months) |
+|-----------|---------|---------|-------------|-------------|
+| [platform] | [ER / Reach / Views] | [N or "new"] | [target] | [target] |
+| [platform] | [metric] | [N] | [target] | [target] |
+
+---
+
+#### Growth Roadmap
+
+| Phase | Period | Platforms | Focus | Transition Criteria |
+|------|--------|-----------|-------|-------------------|
+| Launch | [Q1] | [Core 1-2] | Build audience, find working formats | [metric achieved] |
+| Grow | [Q2] | [Core + Growth] | Scale, test new platform | [metric achieved] |
+| Scale | [Q3-Q4] | [All priority] | Optimize, paid, automate | Strategy review |
+
+---
+
+**Main Platform:** [platform] — [justification in 1-2 sentences]
+
+**→ Next step:** pass to `$content-calendar` for content planning
+```