business-as-code 0.2.1 → 2.0.2

package/src/entities/marketing.ts

@@ -0,0 +1,1249 @@
+/**
+ * Marketing Entity Types (Nouns)
+ *
+ * Marketing and demand generation: Campaign, Lead, Audience, Channel, Content, Funnel, Event.
+ *
+ * @packageDocumentation
+ */
+
+import type { Noun } from 'ai-database'
+
+// =============================================================================
+// Campaign
+// =============================================================================
+
+/**
+ * Campaign entity
+ *
+ * Represents a marketing campaign.
+ */
+export const Campaign: Noun = {
+  singular: 'campaign',
+  plural: 'campaigns',
+  description: 'A marketing campaign',
+
+  properties: {
+    // Identity
+    name: {
+      type: 'string',
+      description: 'Campaign name',
+    },
+    description: {
+      type: 'string',
+      optional: true,
+      description: 'Campaign description',
+    },
+    slug: {
+      type: 'string',
+      optional: true,
+      description: 'URL slug',
+    },
+
+    // Type
+    type: {
+      type: 'string',
+      description: 'Campaign type',
+      examples: ['email', 'paid-ads', 'content', 'social', 'event', 'webinar', 'product-launch', 'referral', 'abm', 'outbound'],
+    },
+    channel: {
+      type: 'string',
+      optional: true,
+      description: 'Primary channel',
+      examples: ['email', 'google-ads', 'facebook', 'linkedin', 'twitter', 'youtube', 'podcast', 'blog', 'seo'],
+    },
+
+    // Objective
+    objective: {
+      type: 'string',
+      optional: true,
+      description: 'Campaign objective',
+      examples: ['awareness', 'consideration', 'conversion', 'retention', 'expansion'],
+    },
+    goals: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Campaign goals',
+    },
+
+    // Timeline
+    startDate: {
+      type: 'date',
+      optional: true,
+      description: 'Start date',
+    },
+    endDate: {
+      type: 'date',
+      optional: true,
+      description: 'End date',
+    },
+
+    // Budget
+    budget: {
+      type: 'number',
+      optional: true,
+      description: 'Campaign budget',
+    },
+    spent: {
+      type: 'number',
+      optional: true,
+      description: 'Amount spent',
+    },
+    currency: {
+      type: 'string',
+      optional: true,
+      description: 'Currency code',
+    },
+
+    // Targeting
+    targetPersonas: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Target personas',
+    },
+    targetSegments: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Target segments',
+    },
+    targetGeo: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Target geographies',
+    },
+
+    // Performance
+    impressions: {
+      type: 'number',
+      optional: true,
+      description: 'Total impressions',
+    },
+    clicks: {
+      type: 'number',
+      optional: true,
+      description: 'Total clicks',
+    },
+    ctr: {
+      type: 'number',
+      optional: true,
+      description: 'Click-through rate',
+    },
+    leads: {
+      type: 'number',
+      optional: true,
+      description: 'Leads generated',
+    },
+    conversions: {
+      type: 'number',
+      optional: true,
+      description: 'Conversions',
+    },
+    revenue: {
+      type: 'number',
+      optional: true,
+      description: 'Revenue attributed',
+    },
+    roi: {
+      type: 'number',
+      optional: true,
+      description: 'Return on investment',
+    },
+    cpl: {
+      type: 'number',
+      optional: true,
+      description: 'Cost per lead',
+    },
+    cac: {
+      type: 'number',
+      optional: true,
+      description: 'Customer acquisition cost',
+    },
+
+    // UTM
+    utmSource: {
+      type: 'string',
+      optional: true,
+      description: 'UTM source',
+    },
+    utmMedium: {
+      type: 'string',
+      optional: true,
+      description: 'UTM medium',
+    },
+    utmCampaign: {
+      type: 'string',
+      optional: true,
+      description: 'UTM campaign',
+    },
+
+    // Status
+    status: {
+      type: 'string',
+      description: 'Campaign status',
+      examples: ['draft', 'scheduled', 'active', 'paused', 'completed', 'cancelled'],
+    },
+  },
+
+  relationships: {
+    owner: {
+      type: 'Worker',
+      required: false,
+      description: 'Campaign owner',
+    },
+    team: {
+      type: 'Team',
+      required: false,
+      description: 'Marketing team',
+    },
+    audiences: {
+      type: 'Audience[]',
+      description: 'Target audiences',
+    },
+    content: {
+      type: 'Content[]',
+      description: 'Campaign content',
+    },
+    leads: {
+      type: 'Lead[]',
+      description: 'Generated leads',
+    },
+    events: {
+      type: 'MarketingEvent[]',
+      description: 'Associated events',
+    },
+  },
+
+  actions: [
+    'create',
+    'update',
+    'schedule',
+    'launch',
+    'pause',
+    'resume',
+    'complete',
+    'cancel',
+    'duplicate',
+    'archive',
+  ],
+
+  events: [
+    'created',
+    'updated',
+    'scheduled',
+    'launched',
+    'paused',
+    'resumed',
+    'completed',
+    'cancelled',
+    'duplicated',
+    'archived',
+  ],
+}
+
+// =============================================================================
+// Lead
+// =============================================================================
+
+/**
+ * Lead entity
+ *
+ * Represents a marketing lead.
+ */
+export const Lead: Noun = {
+  singular: 'lead',
+  plural: 'leads',
+  description: 'A marketing lead',
+
+  properties: {
+    // Identity
+    email: {
+      type: 'string',
+      description: 'Email address',
+    },
+    firstName: {
+      type: 'string',
+      optional: true,
+      description: 'First name',
+    },
+    lastName: {
+      type: 'string',
+      optional: true,
+      description: 'Last name',
+    },
+    phone: {
+      type: 'string',
+      optional: true,
+      description: 'Phone number',
+    },
+
+    // Company
+    company: {
+      type: 'string',
+      optional: true,
+      description: 'Company name',
+    },
+    title: {
+      type: 'string',
+      optional: true,
+      description: 'Job title',
+    },
+    industry: {
+      type: 'string',
+      optional: true,
+      description: 'Industry',
+    },
+    companySize: {
+      type: 'string',
+      optional: true,
+      description: 'Company size',
+    },
+    website: {
+      type: 'url',
+      optional: true,
+      description: 'Website URL',
+    },
+
+    // Source
+    source: {
+      type: 'string',
+      description: 'Lead source',
+      examples: ['organic', 'paid', 'referral', 'partner', 'event', 'webinar', 'content', 'outbound', 'social'],
+    },
+    medium: {
+      type: 'string',
+      optional: true,
+      description: 'Source medium',
+    },
+    campaignId: {
+      type: 'string',
+      optional: true,
+      description: 'Source campaign',
+    },
+    referrer: {
+      type: 'string',
+      optional: true,
+      description: 'Referrer URL',
+    },
+    landingPage: {
+      type: 'string',
+      optional: true,
+      description: 'Landing page URL',
+    },
+
+    // UTM
+    utmSource: {
+      type: 'string',
+      optional: true,
+      description: 'UTM source',
+    },
+    utmMedium: {
+      type: 'string',
+      optional: true,
+      description: 'UTM medium',
+    },
+    utmCampaign: {
+      type: 'string',
+      optional: true,
+      description: 'UTM campaign',
+    },
+    utmTerm: {
+      type: 'string',
+      optional: true,
+      description: 'UTM term',
+    },
+    utmContent: {
+      type: 'string',
+      optional: true,
+      description: 'UTM content',
+    },
+
+    // Scoring
+    score: {
+      type: 'number',
+      optional: true,
+      description: 'Lead score',
+    },
+    grade: {
+      type: 'string',
+      optional: true,
+      description: 'Lead grade',
+      examples: ['A', 'B', 'C', 'D', 'F'],
+    },
+    fit: {
+      type: 'string',
+      optional: true,
+      description: 'Fit score',
+      examples: ['ideal', 'good', 'moderate', 'poor'],
+    },
+    intent: {
+      type: 'string',
+      optional: true,
+      description: 'Intent level',
+      examples: ['high', 'medium', 'low'],
+    },
+
+    // Lifecycle
+    stage: {
+      type: 'string',
+      description: 'Lead stage',
+      examples: ['new', 'engaged', 'mql', 'sql', 'opportunity', 'customer', 'disqualified'],
+    },
+    qualifiedAt: {
+      type: 'datetime',
+      optional: true,
+      description: 'MQL date',
+    },
+    convertedAt: {
+      type: 'datetime',
+      optional: true,
+      description: 'Conversion date',
+    },
+
+    // Location
+    country: {
+      type: 'string',
+      optional: true,
+      description: 'Country',
+    },
+    region: {
+      type: 'string',
+      optional: true,
+      description: 'Region',
+    },
+    city: {
+      type: 'string',
+      optional: true,
+      description: 'City',
+    },
+    timezone: {
+      type: 'string',
+      optional: true,
+      description: 'Timezone',
+    },
+
+    // Consent
+    marketingConsent: {
+      type: 'boolean',
+      optional: true,
+      description: 'Marketing consent',
+    },
+    consentDate: {
+      type: 'datetime',
+      optional: true,
+      description: 'Consent date',
+    },
+
+    // Tags
+    tags: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Tags',
+    },
+
+    // Status
+    status: {
+      type: 'string',
+      description: 'Lead status',
+      examples: ['active', 'nurturing', 'converted', 'disqualified', 'unsubscribed'],
+    },
+  },
+
+  relationships: {
+    campaign: {
+      type: 'Campaign',
+      required: false,
+      description: 'Source campaign',
+    },
+    owner: {
+      type: 'Worker',
+      required: false,
+      description: 'Lead owner',
+    },
+    customer: {
+      type: 'Customer',
+      required: false,
+      description: 'Converted customer',
+    },
+    deal: {
+      type: 'Deal',
+      required: false,
+      description: 'Associated deal',
+    },
+    audiences: {
+      type: 'Audience[]',
+      description: 'Member of audiences',
+    },
+    interactions: {
+      type: 'Interaction[]',
+      description: 'Interactions',
+    },
+  },
+
+  actions: [
+    'create',
+    'update',
+    'score',
+    'qualify',
+    'assignOwner',
+    'nurture',
+    'convert',
+    'disqualify',
+    'merge',
+    'archive',
+  ],
+
+  events: [
+    'created',
+    'updated',
+    'scored',
+    'qualified',
+    'ownerAssigned',
+    'nurtured',
+    'converted',
+    'disqualified',
+    'merged',
+    'unsubscribed',
+    'archived',
+  ],
+}
+
+// =============================================================================
+// Audience
+// =============================================================================
+
+/**
+ * Audience entity
+ *
+ * Represents a marketing audience.
+ */
+export const Audience: Noun = {
+  singular: 'audience',
+  plural: 'audiences',
+  description: 'A marketing audience',
+
+  properties: {
+    // Identity
+    name: {
+      type: 'string',
+      description: 'Audience name',
+    },
+    description: {
+      type: 'string',
+      optional: true,
+      description: 'Audience description',
+    },
+
+    // Type
+    type: {
+      type: 'string',
+      description: 'Audience type',
+      examples: ['static', 'dynamic', 'lookalike', 'retargeting', 'suppression'],
+    },
+    source: {
+      type: 'string',
+      optional: true,
+      description: 'Audience source',
+      examples: ['crm', 'website', 'import', 'integration', 'ad-platform'],
+    },
+
+    // Criteria
+    criteria: {
+      type: 'json',
+      optional: true,
+      description: 'Audience criteria/filters',
+    },
+    criteriaDescription: {
+      type: 'string',
+      optional: true,
+      description: 'Human-readable criteria',
+    },
+
+    // Size
+    size: {
+      type: 'number',
+      optional: true,
+      description: 'Audience size',
+    },
+    lastSyncedAt: {
+      type: 'datetime',
+      optional: true,
+      description: 'Last sync time',
+    },
+
+    // Sync
+    syncToFacebook: {
+      type: 'boolean',
+      optional: true,
+      description: 'Sync to Facebook',
+    },
+    syncToGoogle: {
+      type: 'boolean',
+      optional: true,
+      description: 'Sync to Google',
+    },
+    syncToLinkedIn: {
+      type: 'boolean',
+      optional: true,
+      description: 'Sync to LinkedIn',
+    },
+
+    // Status
+    status: {
+      type: 'string',
+      description: 'Audience status',
+      examples: ['active', 'building', 'inactive', 'archived'],
+    },
+  },
+
+  relationships: {
+    campaigns: {
+      type: 'Campaign[]',
+      description: 'Campaigns using this audience',
+    },
+    leads: {
+      type: 'Lead[]',
+      description: 'Leads in audience',
+    },
+    customers: {
+      type: 'Customer[]',
+      description: 'Customers in audience',
+    },
+    segment: {
+      type: 'Segment',
+      required: false,
+      description: 'Based on segment',
+    },
+  },
+
+  actions: [
+    'create',
+    'update',
+    'refresh',
+    'sync',
+    'addMember',
+    'removeMember',
+    'archive',
+  ],
+
+  events: [
+    'created',
+    'updated',
+    'refreshed',
+    'synced',
+    'memberAdded',
+    'memberRemoved',
+    'archived',
+  ],
+}
+
+// =============================================================================
+// Content
+// =============================================================================
+
+/**
+ * Content entity
+ *
+ * Represents marketing content.
+ */
+export const Content: Noun = {
+  singular: 'content',
+  plural: 'contents',
+  description: 'Marketing content',
+
+  properties: {
+    // Identity
+    title: {
+      type: 'string',
+      description: 'Content title',
+    },
+    slug: {
+      type: 'string',
+      optional: true,
+      description: 'URL slug',
+    },
+    description: {
+      type: 'string',
+      optional: true,
+      description: 'Content description',
+    },
+
+    // Type
+    type: {
+      type: 'string',
+      description: 'Content type',
+      examples: ['blog-post', 'ebook', 'whitepaper', 'case-study', 'video', 'webinar', 'podcast', 'infographic', 'template', 'guide', 'landing-page', 'email'],
+    },
+    format: {
+      type: 'string',
+      optional: true,
+      description: 'Content format',
+      examples: ['text', 'video', 'audio', 'image', 'pdf', 'interactive'],
+    },
+
+    // Body
+    body: {
+      type: 'markdown',
+      optional: true,
+      description: 'Content body',
+    },
+    excerpt: {
+      type: 'string',
+      optional: true,
+      description: 'Content excerpt',
+    },
+
+    // Media
+    featuredImage: {
+      type: 'url',
+      optional: true,
+      description: 'Featured image URL',
+    },
+    mediaUrl: {
+      type: 'url',
+      optional: true,
+      description: 'Media URL (video, audio, etc.)',
+    },
+
+    // SEO
+    metaTitle: {
+      type: 'string',
+      optional: true,
+      description: 'Meta title',
+    },
+    metaDescription: {
+      type: 'string',
+      optional: true,
+      description: 'Meta description',
+    },
+    keywords: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Target keywords',
+    },
+
+    // Targeting
+    targetPersonas: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Target personas',
+    },
+    funnelStage: {
+      type: 'string',
+      optional: true,
+      description: 'Funnel stage',
+      examples: ['awareness', 'consideration', 'decision', 'retention'],
+    },
+
+    // Publishing
+    publishedAt: {
+      type: 'datetime',
+      optional: true,
+      description: 'Publish date',
+    },
+    expiresAt: {
+      type: 'datetime',
+      optional: true,
+      description: 'Expiration date',
+    },
+
+    // Performance
+    views: {
+      type: 'number',
+      optional: true,
+      description: 'Total views',
+    },
+    uniqueViews: {
+      type: 'number',
+      optional: true,
+      description: 'Unique views',
+    },
+    downloads: {
+      type: 'number',
+      optional: true,
+      description: 'Downloads (for gated content)',
+    },
+    shares: {
+      type: 'number',
+      optional: true,
+      description: 'Social shares',
+    },
+    avgTimeOnPage: {
+      type: 'number',
+      optional: true,
+      description: 'Average time on page (seconds)',
+    },
+
+    // Gating
+    isGated: {
+      type: 'boolean',
+      optional: true,
+      description: 'Requires form fill',
+    },
+
+    // Tags
+    tags: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Tags',
+    },
+    categories: {
+      type: 'string',
+      array: true,
+      optional: true,
+      description: 'Categories',
+    },
+
+    // Status
+    status: {
+      type: 'string',
+      description: 'Content status',
+      examples: ['draft', 'review', 'scheduled', 'published', 'archived'],
+    },
+  },
+
+  relationships: {
+    author: {
+      type: 'Worker',
+      required: false,
+      description: 'Content author',
+    },
+    campaigns: {
+      type: 'Campaign[]',
+      description: 'Associated campaigns',
+    },
+    personas: {
+      type: 'Persona[]',
+      description: 'Target personas',
+    },
+  },
+
+  actions: [
+    'create',
+    'update',
+    'submit',
+    'approve',
+    'schedule',
+    'publish',
+    'unpublish',
+    'duplicate',
+    'archive',
+  ],
+
+  events: [
+    'created',
+    'updated',
+    'submitted',
+    'approved',
+    'scheduled',
+    'published',
+    'unpublished',
+    'duplicated',
+    'archived',
+  ],
+}
+
+// =============================================================================
+// Funnel
+// =============================================================================
+
+/**
+ * Funnel entity
+ *
+ * Represents a marketing/sales funnel.
+ */
+export const Funnel: Noun = {
+  singular: 'funnel',
+  plural: 'funnels',
+  description: 'A marketing or sales funnel',
+
+  properties: {
+    // Identity
+    name: {
+      type: 'string',
+      description: 'Funnel name',
+    },
+    description: {
+      type: 'string',
+      optional: true,
+      description: 'Funnel description',
+    },
+
+    // Type
+    type: {
+      type: 'string',
+      optional: true,
+      description: 'Funnel type',
+      examples: ['marketing', 'sales', 'product', 'onboarding', 'conversion'],
+    },
+
+    // Metrics (top-level)
+    totalEntries: {
+      type: 'number',
+      optional: true,
+      description: 'Total funnel entries',
+    },
+    totalConversions: {
+      type: 'number',
+      optional: true,
+      description: 'Total conversions',
+    },
+    conversionRate: {
+      type: 'number',
+      optional: true,
+      description: 'Overall conversion rate',
+    },
+    avgTimeToConvert: {
+      type: 'number',
+      optional: true,
+      description: 'Average time to convert (hours)',
+    },
+
+    // Status
+    status: {
+      type: 'string',
+      description: 'Funnel status',
+      examples: ['active', 'inactive', 'archived'],
+    },
+  },
+
+  relationships: {
+    stages: {
+      type: 'FunnelStage[]',
+      description: 'Funnel stages',
+    },
+    campaigns: {
+      type: 'Campaign[]',
+      description: 'Associated campaigns',
+    },
+  },
+
+  actions: [
+    'create',
+    'update',
+    'addStage',
+    'removeStage',
+    'reorderStages',
+    'archive',
+  ],
+
+  events: [
+    'created',
+    'updated',
+    'stageAdded',
+    'stageRemoved',
+    'stagesReordered',
+    'archived',
+  ],
+}
+
+// =============================================================================
+// FunnelStage
+// =============================================================================
+
+/**
+ * FunnelStage entity
+ *
+ * Represents a stage in a funnel.
+ */
+export const FunnelStage: Noun = {
+  singular: 'funnel-stage',
+  plural: 'funnel-stages',
+  description: 'A stage in a marketing/sales funnel',
+
+  properties: {
+    // Identity
+    name: {
+      type: 'string',
+      description: 'Stage name',
+    },
+    description: {
+      type: 'string',
+      optional: true,
+      description: 'Stage description',
+    },
+
+    // Order
+    order: {
+      type: 'number',
+      description: 'Stage order',
+    },
+
+    // Metrics
+    entries: {
+      type: 'number',
+      optional: true,
+      description: 'Entries to this stage',
+    },
+    exits: {
+      type: 'number',
+      optional: true,
+      description: 'Exits from this stage',
+    },
+    conversionRate: {
+      type: 'number',
+      optional: true,
+      description: 'Conversion to next stage',
+    },
+    dropoffRate: {
+      type: 'number',
+      optional: true,
+      description: 'Drop-off rate',
+    },
+    avgTimeInStage: {
+      type: 'number',
+      optional: true,
+      description: 'Average time in stage (hours)',
+    },
+
+    // Goals
+    targetConversionRate: {
+      type: 'number',
+      optional: true,
+      description: 'Target conversion rate',
+    },
+  },
+
+  relationships: {
+    funnel: {
+      type: 'Funnel',
+      description: 'Parent funnel',
+    },
+  },
+
+  actions: [
+    'create',
+    'update',
+    'move',
+    'delete',
+  ],
+
+  events: [
+    'created',
+    'updated',
+    'moved',
+    'deleted',
+  ],
+}
+
+// =============================================================================
+// MarketingEvent
+// =============================================================================
+
+/**
+ * MarketingEvent entity
+ *
+ * Represents a marketing event (webinar, conference, meetup).
+ */
+export const MarketingEvent: Noun = {
+  singular: 'marketing-event',
+  plural: 'marketing-events',
+  description: 'A marketing event (webinar, conference, meetup)',
+
+  properties: {
+    // Identity
+    name: {
+      type: 'string',
+      description: 'Event name',
+    },
+    description: {
+      type: 'string',
+      optional: true,
+      description: 'Event description',
+    },
+    slug: {
+      type: 'string',
+      optional: true,
+      description: 'URL slug',
+    },
+
+    // Type
+    type: {
+      type: 'string',
+      description: 'Event type',
+      examples: ['webinar', 'conference', 'meetup', 'workshop', 'demo-day', 'trade-show', 'virtual-event', 'hybrid'],
+    },
+    format: {
+      type: 'string',
+      optional: true,
+      description: 'Event format',
+      examples: ['in-person', 'virtual', 'hybrid'],
+    },
+
+    // Schedule
+    startDate: {
+      type: 'datetime',
+      description: 'Start date/time',
+    },
+    endDate: {
+      type: 'datetime',
+      optional: true,
+      description: 'End date/time',
+    },
+    timezone: {
+      type: 'string',
+      optional: true,
+      description: 'Timezone',
+    },
+    duration: {
+      type: 'number',
+      optional: true,
+      description: 'Duration in minutes',
+    },
+
+    // Location
+    location: {
+      type: 'string',
+      optional: true,
+      description: 'Physical location',
+    },
+    virtualUrl: {
+      type: 'url',
+      optional: true,
+      description: 'Virtual event URL',
+    },
+
+    // Capacity
+    capacity: {
+      type: 'number',
+      optional: true,
+      description: 'Max capacity',
+    },
+    registrations: {
+      type: 'number',
+      optional: true,
+      description: 'Total registrations',
+    },
+    attendees: {
+      type: 'number',
+      optional: true,
+      description: 'Actual attendees',
+    },
+    attendanceRate: {
+      type: 'number',
+      optional: true,
+      description: 'Attendance rate',
+    },
+
+    // Budget
+    budget: {
+      type: 'number',
+      optional: true,
+      description: 'Event budget',
+    },
+    actualCost: {
+      type: 'number',
+      optional: true,
+      description: 'Actual cost',
+    },
+    currency: {
+      type: 'string',
+      optional: true,
+      description: 'Currency code',
+    },
+
+    // Results
+    leadsGenerated: {
+      type: 'number',
+      optional: true,
+      description: 'Leads generated',
+    },
+    pipelineGenerated: {
+      type: 'number',
+      optional: true,
+      description: 'Pipeline generated',
+    },
+    revenueAttributed: {
+      type: 'number',
+      optional: true,
+      description: 'Revenue attributed',
+    },
+
+    // Recording
+    recordingUrl: {
+      type: 'url',
+      optional: true,
+      description: 'Recording URL',
+    },
+
+    // Status
+    status: {
+      type: 'string',
+      description: 'Event status',
+      examples: ['draft', 'scheduled', 'registration-open', 'live', 'completed', 'cancelled'],
+    },
+  },
+
+  relationships: {
+    campaign: {
+      type: 'Campaign',
+      required: false,
+      description: 'Parent campaign',
+    },
+    owner: {
+      type: 'Worker',
+      required: false,
+      description: 'Event owner',
+    },
+    speakers: {
+      type: 'Worker[]',
+      description: 'Speakers',
+    },
+    registrants: {
+      type: 'Lead[]',
+      description: 'Registrants',
+    },
+  },
+
+  actions: [
+    'create',
+    'update',
+    'schedule',
+    'openRegistration',
+    'closeRegistration',
+    'start',
+    'end',
+    'cancel',
+    'archive',
+  ],
+
+  events: [
+    'created',
+    'updated',
+    'scheduled',
+    'registrationOpened',
+    'registrationClosed',
+    'started',
+    'ended',
+    'cancelled',
+    'archived',
+  ],
+}
+
+// =============================================================================
+// Exports
+// =============================================================================
+
+export const MarketingEntities = {
+  Campaign,
+  Lead,
+  Audience,
+  Content,
+  Funnel,
+  FunnelStage,
+  MarketingEvent,
+}
+
+export const MarketingCategories = {
+  campaigns: ['Campaign'],
+  leads: ['Lead', 'Audience'],
+  content: ['Content'],
+  funnels: ['Funnel', 'FunnelStage'],
+  events: ['MarketingEvent'],
+} as const