bobo-ai-cli 3.0.4 → 3.0.5

package/knowledge/skills/positioning-angles.md

@@ -1,330 +1,330 @@
----
-id: "positioning-angles"
-title: "Positioning & Angles"
-category: "marketing"
-tags: ["positioning & angles", "the core job", "the angle-finding process", "output format", "how this skill gets invoked", "what this skill is not", "the test", "references"]
-triggers: []
-dependencies: []
-source: "E:/Bobo's Coding cache/.claude/skills/positioning-angles"
----
-
----
-name: positioning-angles
-description: "Find the angle that makes something sell. Use when launching a product, creating a lead magnet, writing a landing page, crafting an offer, or when marketing isn't converting. Triggers on: find angles for X, how should I position X, what's the hook, why isn't this selling, make this stand out, differentiate this, or when copy/landing page work needs a strong angle first. Outputs 3-5 distinct positioning options with headline directions for each."
----
-
-# Positioning & Angles
-
-The same product can sell 100x better with a different angle. Not a different product. Not better features. Just a different way of framing what it already does.
-
-This skill finds those angles.
-
----
-
-## The core job
-
-When someone asks about positioning or angles, the goal isn't to find THE answer. It's to surface **multiple powerful options** they can choose from.
-
-Every product has several valid angles. The question is which one resonates most with the specific audience at the specific moment.
-
-Output format: **3-5 distinct angle options**, each with:
-
-- The angle (one sentence)
-- Why it works (the psychology)
-- Headline direction (how it would sound in copy)
-- When to use it (market conditions, audience segments)
-
----
-
-## The angle-finding process
-
-### Step 1: Identify what they're actually selling
-
-Not the product. The transformation.
-
-Ask: What does the customer's life look like AFTER? What pain disappears? What capability appears? What status changes?
-
-A fitness program doesn't sell workouts. It sells "fit into your old jeans" or "keep up with your kids" or "look good naked."
-
-A SaaS tool doesn't sell features. It sells "close your laptop at 5pm" or "never lose a lead" or "stop the spreadsheet chaos."
-
-**The transformation is the raw material for angles.**
-
----
-
-### Step 2: Map the competitive landscape
-
-What would customers do if this didn't exist? Not competitors—alternatives.
-
-- Do nothing (live with the problem)
-- DIY (cobble together a solution)
-- Hire someone (consultant, freelancer, agency)
-- Buy a different category (different approach entirely)
-- Buy a direct competitor
-
-Each alternative has weaknesses. Those weaknesses become angle opportunities.
-
-**Angle opportunity:** What's frustrating about each alternative that this solves?
-
----
-
-### Step 3: Find the unique mechanism
-
-The mechanism is HOW the product delivers results differently.
-
-Not "we help you lose weight" (that's the promise).
-"We help you lose weight through intermittent fasting optimized for your metabolic type" (that's the mechanism).
-
-The mechanism makes the promise believable. It answers: "Why will this work when other things haven't?"
-
-**Questions to surface the mechanism:**
-
-- What's the proprietary process, method, or system?
-- What do you do differently than the obvious approach?
-- What's the counterintuitive insight that makes this work?
-- What's the "secret" ingredient, step, or element?
-
-Even if nothing is truly proprietary, there's always a mechanism. Name it.
-
----
-
-### Step 4: Assess market sophistication
-
-Where is the market on Schwartz's awareness scale?
-
-**Stage 1 (New category):** The market hasn't seen this before.
-→ Angle: Simple announcement. "Now you can [do thing]."
-
-**Stage 2 (Growing awareness):** Competition exists, market is warming.
-→ Angle: Claim superiority. "The fastest/easiest/most complete way to [outcome]."
-
-**Stage 3 (Crowded):** Many players, similar claims, skepticism rising.
-→ Angle: Explain the mechanism. "Here's WHY this works when others don't."
-
-**Stage 4 (Jaded):** Market has seen everything, needs new frame.
-→ Angle: Identity and belonging. "For people who [identity marker]."
-
-**Stage 5 (Iconic):** Established leaders, brand loyalty matters.
-→ Angle: Exclusive access. "Join the [tribe/movement]."
-
-**The market stage determines which angle TYPE will work.**
-
----
-
-### Step 5: Run the angle generators
-
-Now generate options using multiple frameworks:
-
-#### The Contrarian Angle
-
-What does everyone in this market believe that might not be true?
-Challenge that assumption directly.
-
-> "Everything you've been told about [topic] is wrong."
-> "Stop [common practice]. Here's what actually works."
-
-Works when: Market is frustrated with conventional approaches. Audience sees themselves as independent thinkers.
-
-#### The Unique Mechanism Angle
-
-Lead with the HOW, not just the WHAT.
-Name the proprietary process or insight.
-
-> "The [Named Method] that [specific result]"
-> "How [mechanism] lets you [outcome] without [usual sacrifice]"
-
-Works when: Market is sophisticated (Stage 3+). Similar promises exist. Need to differentiate.
-
-#### The Transformation Angle
-
-Before and after. The gap between current state and desired state.
-
-> "From [painful current state] to [desired outcome]"
-> "Go from [specific bad metric] to [specific good metric] in [timeframe]"
-
-Works when: The transformation is dramatic and specific. Market is problem-aware.
-
-#### The Enemy Angle
-
-Position against a common enemy (not a competitor—a problem, a mindset, an obstacle).
-
-> "Stop letting [enemy] steal your [valuable thing]"
-> "The [enemy] is lying to you. Here's the truth."
-
-Works when: Audience has shared frustrations. There's a clear villain to rally against.
-
-#### The Speed/Ease Angle
-
-Compress the time or reduce the effort.
-
-> "[Outcome] in [surprisingly short time]"
-> "[Outcome] without [expected sacrifice]"
-
-Works when: Alternatives require significant time or effort. Speed/ease is genuinely differentiated.
-
-#### The Specificity Angle
-
-Get hyper-specific about who it's for or what it delivers.
-
-> "For [very specific avatar] who want [very specific outcome]"
-> "The [specific number] [specific things] that [specific result]"
-
-Works when: Competing with generic offerings. Want to signal "this is built for YOU."
-
-#### The Social Proof Angle
-
-Lead with evidence, not claims.
-
-> "[Specific result] for [number] [type of people]"
-> "How [credible person/company] achieved [specific outcome]"
-
-Works when: Have strong proof. Market is skeptical. Trust is the primary barrier.
-
-#### The Risk Reversal Angle
-
-Make the guarantee the headline.
-
-> "[Outcome] or [dramatic consequence for seller]"
-> "Try it for [time period]. [Specific guarantee]."
-
-Works when: Risk is the primary objection. Confidence in delivery is high.
-
----
-
-## Output format
-
-When finding angles, deliver this:
-
-### Angle Options for [Product/Offer]
-
-**Angle 1: [Name]**
-
-- The angle: [One sentence positioning]
-- Why it works: [Psychology/market insight]
-- Headline direction: "[Example headline]"
-- When to use: [Conditions where this angle is strongest]
-
-**Angle 2: [Name]**
-
-- The angle: [One sentence positioning]
-- Why it works: [Psychology/market insight]
-- Headline direction: "[Example headline]"
-- When to use: [Conditions where this angle is strongest]
-
-**Angle 3: [Name]**
-
-- The angle: [One sentence positioning]
-- Why it works: [Psychology/market insight]
-- Headline direction: "[Example headline]"
-- When to use: [Conditions where this angle is strongest]
-
-[Continue for 4-5 total options]
-
-**Recommended starting point:** [Which angle to test first and why]
-
----
-
-## Example: Finding angles for a "Claude Skills Pack"
-
-### Context
-
-- Product: 10 marketing skills for Claude Code
-- Transformation: Better marketing output without becoming a marketer
-- Alternatives: Generic prompting, hiring copywriters, learning marketing yourself
-- Mechanism: Skills transfer expertise through principles, not just prompts
-
-### Angle Options
-
-**Angle 1: The Capability Transfer**
-
-- The angle: Give Claude marketing superpowers so you don't need them yourself
-- Why it works: Buyers want the outcome without the learning curve
-- Headline direction: "Turn Claude into a marketing team that actually sells."
-- When to use: Audience is technical/builder-focused, not marketing-focused
-
-**Angle 2: The Anti-Generic**
-
-- The angle: Stop getting generic AI output that sounds like everyone else
-- Why it works: Universal frustration with AI output quality
-- Headline direction: "Same Claude. Different playbook. 10x output."
-- When to use: Audience has tried Claude and been disappointed
-
-**Angle 3: The Methodology Transfer**
-
-- The angle: Packaged expertise from $400k+ in real results
-- Why it works: Credibility through specific proof, not theory
-- Headline direction: "The marketing methodology behind $400k+ in 9 months—now packaged for Claude."
-- When to use: Audience values proven systems over promises
-
-**Angle 4: The Time Recapture**
-
-- The angle: Stop spending hours on AI babysitting
-- Why it works: Quantifies the hidden cost of current approach
-- Headline direction: "You're burning 10+ hours a month on AI babysitting. Skills fix this."
-- When to use: Audience is time-constrained, values efficiency
-
-**Angle 5: The Specialist Unlock**
-
-- The angle: Access copywriter/marketer expertise without hiring one
-- Why it works: Positions against the expensive alternative
-- Headline direction: "Specialist marketing output without specialist costs."
-- When to use: Audience has considered hiring but balked at price
-
-**Recommended starting point:** Angle 1 (Capability Transfer) for a technical/builder audience, Angle 3 (Methodology Transfer) for a results-focused audience.
-
----
-
-## How this skill gets invoked
-
-This skill activates when:
-
-- User asks "how should I position X"
-- User asks "what's the angle for X"
-- User asks "why isn't this selling"
-- User asks to "find the hook" or "make this stand out"
-- User is about to write copy/landing page but hasn't established positioning
-- Direct-response-copy skill needs an angle to write from
-- Landing-page skill needs a core positioning to build around
-
-When another skill needs an angle, run this first. The angle informs everything downstream.
-
----
-
-## What this skill is NOT
-
-This skill finds positioning and angles. It does NOT:
-
-- Write the actual copy (that's direct-response-copy)
-- Build the landing page structure (that's landing-page)
-- Research the audience from scratch (assumes you know who you're selling to)
-- Pick a single "right" answer (it gives options to choose from)
-
-The output is strategic direction, not finished marketing.
-
----
-
-## The test
-
-Before delivering angles, verify each one:
-
-1. **Is it specific?** Vague angles ("better results") fail. Specific angles ("20 lbs in 6 weeks") convert.
-
-2. **Is it differentiated?** Could a competitor claim the same thing? If yes, sharpen it.
-
-3. **Is it believable?** Does the mechanism or proof support the claim?
-
-4. **Is it relevant to THIS audience?** An angle that works for beginners fails for experts.
-
-5. **Does it lead somewhere?** Can you imagine the headline, the landing page, the copy? If not, it's too abstract.
-
----
-
-## References
-
-For deeper frameworks, see the `references/` folder:
-
-- `dunford-positioning.md` — April Dunford's 5-component positioning methodology
-- `schwartz-sophistication.md` — Eugene Schwartz's market awareness levels
-- `unique-mechanism.md` — How to find and name your mechanism
-- `angle-frameworks.md` — Halbert, Ogilvy, Hopkins, Bencivenga, Kennedy approaches
-- `hormozi-offer.md` — Value equation and Grand Slam Offer thinking
+---
+id: "positioning-angles"
+title: "Positioning & Angles"
+category: "marketing"
+tags: ["positioning & angles", "the core job", "the angle-finding process", "output format", "how this skill gets invoked", "what this skill is not", "the test", "references"]
+triggers: []
+dependencies: []
+source: "E:/Bobo's Coding cache/.claude/skills/positioning-angles"
+---
+
+---
+name: positioning-angles
+description: "Find the angle that makes something sell. Use when launching a product, creating a lead magnet, writing a landing page, crafting an offer, or when marketing isn't converting. Triggers on: find angles for X, how should I position X, what's the hook, why isn't this selling, make this stand out, differentiate this, or when copy/landing page work needs a strong angle first. Outputs 3-5 distinct positioning options with headline directions for each."
+---
+
+# Positioning & Angles
+
+The same product can sell 100x better with a different angle. Not a different product. Not better features. Just a different way of framing what it already does.
+
+This skill finds those angles.
+
+---
+
+## The core job
+
+When someone asks about positioning or angles, the goal isn't to find THE answer. It's to surface **multiple powerful options** they can choose from.
+
+Every product has several valid angles. The question is which one resonates most with the specific audience at the specific moment.
+
+Output format: **3-5 distinct angle options**, each with:
+
+- The angle (one sentence)
+- Why it works (the psychology)
+- Headline direction (how it would sound in copy)
+- When to use it (market conditions, audience segments)
+
+---
+
+## The angle-finding process
+
+### Step 1: Identify what they're actually selling
+
+Not the product. The transformation.
+
+Ask: What does the customer's life look like AFTER? What pain disappears? What capability appears? What status changes?
+
+A fitness program doesn't sell workouts. It sells "fit into your old jeans" or "keep up with your kids" or "look good naked."
+
+A SaaS tool doesn't sell features. It sells "close your laptop at 5pm" or "never lose a lead" or "stop the spreadsheet chaos."
+
+**The transformation is the raw material for angles.**
+
+---
+
+### Step 2: Map the competitive landscape
+
+What would customers do if this didn't exist? Not competitors—alternatives.
+
+- Do nothing (live with the problem)
+- DIY (cobble together a solution)
+- Hire someone (consultant, freelancer, agency)
+- Buy a different category (different approach entirely)
+- Buy a direct competitor
+
+Each alternative has weaknesses. Those weaknesses become angle opportunities.
+
+**Angle opportunity:** What's frustrating about each alternative that this solves?
+
+---
+
+### Step 3: Find the unique mechanism
+
+The mechanism is HOW the product delivers results differently.
+
+Not "we help you lose weight" (that's the promise).
+"We help you lose weight through intermittent fasting optimized for your metabolic type" (that's the mechanism).
+
+The mechanism makes the promise believable. It answers: "Why will this work when other things haven't?"
+
+**Questions to surface the mechanism:**
+
+- What's the proprietary process, method, or system?
+- What do you do differently than the obvious approach?
+- What's the counterintuitive insight that makes this work?
+- What's the "secret" ingredient, step, or element?
+
+Even if nothing is truly proprietary, there's always a mechanism. Name it.
+
+---
+
+### Step 4: Assess market sophistication
+
+Where is the market on Schwartz's awareness scale?
+
+**Stage 1 (New category):** The market hasn't seen this before.
+→ Angle: Simple announcement. "Now you can [do thing]."
+
+**Stage 2 (Growing awareness):** Competition exists, market is warming.
+→ Angle: Claim superiority. "The fastest/easiest/most complete way to [outcome]."
+
+**Stage 3 (Crowded):** Many players, similar claims, skepticism rising.
+→ Angle: Explain the mechanism. "Here's WHY this works when others don't."
+
+**Stage 4 (Jaded):** Market has seen everything, needs new frame.
+→ Angle: Identity and belonging. "For people who [identity marker]."
+
+**Stage 5 (Iconic):** Established leaders, brand loyalty matters.
+→ Angle: Exclusive access. "Join the [tribe/movement]."
+
+**The market stage determines which angle TYPE will work.**
+
+---
+
+### Step 5: Run the angle generators
+
+Now generate options using multiple frameworks:
+
+#### The Contrarian Angle
+
+What does everyone in this market believe that might not be true?
+Challenge that assumption directly.
+
+> "Everything you've been told about [topic] is wrong."
+> "Stop [common practice]. Here's what actually works."
+
+Works when: Market is frustrated with conventional approaches. Audience sees themselves as independent thinkers.
+
+#### The Unique Mechanism Angle
+
+Lead with the HOW, not just the WHAT.
+Name the proprietary process or insight.
+
+> "The [Named Method] that [specific result]"
+> "How [mechanism] lets you [outcome] without [usual sacrifice]"
+
+Works when: Market is sophisticated (Stage 3+). Similar promises exist. Need to differentiate.
+
+#### The Transformation Angle
+
+Before and after. The gap between current state and desired state.
+
+> "From [painful current state] to [desired outcome]"
+> "Go from [specific bad metric] to [specific good metric] in [timeframe]"
+
+Works when: The transformation is dramatic and specific. Market is problem-aware.
+
+#### The Enemy Angle
+
+Position against a common enemy (not a competitor—a problem, a mindset, an obstacle).
+
+> "Stop letting [enemy] steal your [valuable thing]"
+> "The [enemy] is lying to you. Here's the truth."
+
+Works when: Audience has shared frustrations. There's a clear villain to rally against.
+
+#### The Speed/Ease Angle
+
+Compress the time or reduce the effort.
+
+> "[Outcome] in [surprisingly short time]"
+> "[Outcome] without [expected sacrifice]"
+
+Works when: Alternatives require significant time or effort. Speed/ease is genuinely differentiated.
+
+#### The Specificity Angle
+
+Get hyper-specific about who it's for or what it delivers.
+
+> "For [very specific avatar] who want [very specific outcome]"
+> "The [specific number] [specific things] that [specific result]"
+
+Works when: Competing with generic offerings. Want to signal "this is built for YOU."
+
+#### The Social Proof Angle
+
+Lead with evidence, not claims.
+
+> "[Specific result] for [number] [type of people]"
+> "How [credible person/company] achieved [specific outcome]"
+
+Works when: Have strong proof. Market is skeptical. Trust is the primary barrier.
+
+#### The Risk Reversal Angle
+
+Make the guarantee the headline.
+
+> "[Outcome] or [dramatic consequence for seller]"
+> "Try it for [time period]. [Specific guarantee]."
+
+Works when: Risk is the primary objection. Confidence in delivery is high.
+
+---
+
+## Output format
+
+When finding angles, deliver this:
+
+### Angle Options for [Product/Offer]
+
+**Angle 1: [Name]**
+
+- The angle: [One sentence positioning]
+- Why it works: [Psychology/market insight]
+- Headline direction: "[Example headline]"
+- When to use: [Conditions where this angle is strongest]
+
+**Angle 2: [Name]**
+
+- The angle: [One sentence positioning]
+- Why it works: [Psychology/market insight]
+- Headline direction: "[Example headline]"
+- When to use: [Conditions where this angle is strongest]
+
+**Angle 3: [Name]**
+
+- The angle: [One sentence positioning]
+- Why it works: [Psychology/market insight]
+- Headline direction: "[Example headline]"
+- When to use: [Conditions where this angle is strongest]
+
+[Continue for 4-5 total options]
+
+**Recommended starting point:** [Which angle to test first and why]
+
+---
+
+## Example: Finding angles for a "Claude Skills Pack"
+
+### Context
+
+- Product: 10 marketing skills for Claude Code
+- Transformation: Better marketing output without becoming a marketer
+- Alternatives: Generic prompting, hiring copywriters, learning marketing yourself
+- Mechanism: Skills transfer expertise through principles, not just prompts
+
+### Angle Options
+
+**Angle 1: The Capability Transfer**
+
+- The angle: Give Claude marketing superpowers so you don't need them yourself
+- Why it works: Buyers want the outcome without the learning curve
+- Headline direction: "Turn Claude into a marketing team that actually sells."
+- When to use: Audience is technical/builder-focused, not marketing-focused
+
+**Angle 2: The Anti-Generic**
+
+- The angle: Stop getting generic AI output that sounds like everyone else
+- Why it works: Universal frustration with AI output quality
+- Headline direction: "Same Claude. Different playbook. 10x output."
+- When to use: Audience has tried Claude and been disappointed
+
+**Angle 3: The Methodology Transfer**
+
+- The angle: Packaged expertise from $400k+ in real results
+- Why it works: Credibility through specific proof, not theory
+- Headline direction: "The marketing methodology behind $400k+ in 9 months—now packaged for Claude."
+- When to use: Audience values proven systems over promises
+
+**Angle 4: The Time Recapture**
+
+- The angle: Stop spending hours on AI babysitting
+- Why it works: Quantifies the hidden cost of current approach
+- Headline direction: "You're burning 10+ hours a month on AI babysitting. Skills fix this."
+- When to use: Audience is time-constrained, values efficiency
+
+**Angle 5: The Specialist Unlock**
+
+- The angle: Access copywriter/marketer expertise without hiring one
+- Why it works: Positions against the expensive alternative
+- Headline direction: "Specialist marketing output without specialist costs."
+- When to use: Audience has considered hiring but balked at price
+
+**Recommended starting point:** Angle 1 (Capability Transfer) for a technical/builder audience, Angle 3 (Methodology Transfer) for a results-focused audience.
+
+---
+
+## How this skill gets invoked
+
+This skill activates when:
+
+- User asks "how should I position X"
+- User asks "what's the angle for X"
+- User asks "why isn't this selling"
+- User asks to "find the hook" or "make this stand out"
+- User is about to write copy/landing page but hasn't established positioning
+- Direct-response-copy skill needs an angle to write from
+- Landing-page skill needs a core positioning to build around
+
+When another skill needs an angle, run this first. The angle informs everything downstream.
+
+---
+
+## What this skill is NOT
+
+This skill finds positioning and angles. It does NOT:
+
+- Write the actual copy (that's direct-response-copy)
+- Build the landing page structure (that's landing-page)
+- Research the audience from scratch (assumes you know who you're selling to)
+- Pick a single "right" answer (it gives options to choose from)
+
+The output is strategic direction, not finished marketing.
+
+---
+
+## The test
+
+Before delivering angles, verify each one:
+
+1. **Is it specific?** Vague angles ("better results") fail. Specific angles ("20 lbs in 6 weeks") convert.
+
+2. **Is it differentiated?** Could a competitor claim the same thing? If yes, sharpen it.
+
+3. **Is it believable?** Does the mechanism or proof support the claim?
+
+4. **Is it relevant to THIS audience?** An angle that works for beginners fails for experts.
+
+5. **Does it lead somewhere?** Can you imagine the headline, the landing page, the copy? If not, it's too abstract.
+
+---
+
+## References
+
+For deeper frameworks, see the `references/` folder:
+
+- `dunford-positioning.md` — April Dunford's 5-component positioning methodology
+- `schwartz-sophistication.md` — Eugene Schwartz's market awareness levels
+- `unique-mechanism.md` — How to find and name your mechanism
+- `angle-frameworks.md` — Halbert, Ogilvy, Hopkins, Bencivenga, Kennedy approaches
+- `hormozi-offer.md` — Value equation and Grand Slam Offer thinking