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bmad-plus 0.12.0 → 0.12.2

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package/src/bmad-plus/packs/pack-seo/ref/hreflang-rules.md CHANGED Viewed

@@ -1,153 +1,153 @@
-# Hreflang — Audit Rules & Best Practices (March 2026)
-> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
-## What is Hreflang?
-`hreflang` tells search engines which language/region version of a page to serve.
-Errors cause wrong language indexing, duplicate content penalties, and lost organic traffic.
----
-## Implementation Methods
-| Method | Best For | Max Pages |
-|--------|----------|-----------|
-| `<link>` in `<head>` | Small sites (<50 pages) | ~50 |
-| HTTP header `Link:` | Non-HTML files (PDFs) | ~50 |
-| Sitemap `<xhtml:link>` | Large sites (50+) | Unlimited |
-> **Recommendation**: Use sitemap for sites with 50+ pages. HTTP headers for non-HTML resources.
----
-## Validation Rules
-### Rule 1: Valid Language Codes
-- Use **ISO 639-1** (2-letter): `en`, `fr`, `de`, `es`, `ja`, `zh`
-- Optional **ISO 3166-1 Alpha-2** for region: `en-US`, `en-GB`, `fr-FR`, `fr-CA`, `pt-BR`
-- **Case insensitive** but convention is lowercase lang, uppercase country
-| ✅ Valid | ❌ Invalid | Why |
-|---------|-----------|-----|
-| `en` | `english` | Must be ISO 639-1 |
-| `fr-FR` | `fr-FRA` | Country must be 2-letter |
-| `zh-Hans` | `cn` | `cn` is not a valid language code |
-| `x-default` | `default` | Must use exact `x-default` |
-### Rule 2: Self-Referencing (MANDATORY)
-Every page MUST include a hreflang tag pointing to itself.
-```html
-<!-- On the English page (example.com/en/) -->
-<link rel="alternate" hreflang="en" href="https://example.com/en/" />
-<link rel="alternate" hreflang="fr" href="https://example.com/fr/" />
-<link rel="alternate" hreflang="x-default" href="https://example.com/en/" />
-```
-**Error if missing**: Google may ignore all hreflang tags on that page.
-### Rule 3: Return Tags (MANDATORY)
-If page A links to page B with hreflang, page B MUST link back to page A.
-```
-Page A (en) → hreflang="fr" → Page B (fr)
-Page B (fr) → hreflang="en" → Page A (en)   ← MANDATORY
-```
-**Error if missing**: Called "orphan hreflang" — Google ignores the one-way tag.
-### Rule 4: x-default (STRONGLY RECOMMENDED)
-Designate a fallback page for users whose language/region doesn't match any variant.
-```html
-<link rel="alternate" hreflang="x-default" href="https://example.com/" />
-```
-Common choices for x-default:
-- Language selector/redirect page
-- English version (most common)
-- Homepage of the main domain
-### Rule 5: Canonical + Hreflang Consistency
-- Each hreflang URL **must be the canonical version** (not a redirect, not a URL with parameters)
-- If a page has `rel="canonical"` pointing elsewhere, hreflang tags on that page are **ignored**
-- Canonical and hreflang must agree: don't have hreflang point to a URL that canonicalizes to a different URL
-### Rule 6: Absolute URLs Only
-```html
-<!-- ✅ Correct -->
-<link rel="alternate" hreflang="fr" href="https://example.com/fr/page" />
-<!-- ❌ Wrong -->
-<link rel="alternate" hreflang="fr" href="/fr/page" />
-```
-### Rule 7: No Hreflang on Non-200 Pages
-- Don't include hreflang tags on pages that return 3xx, 4xx, or 5xx
-- Don't point hreflang to pages that redirect
----
-## Common Error Patterns
-### Error 1: Missing Return Tags
-**Symptom**: hreflang is configured on the main language but not on alternate versions.
-**Fix**: Add reciprocal hreflang tags on ALL language variants.
-### Error 2: Wrong Canonical + Hreflang
-**Symptom**: Page A hreflang → Page B, but Page B canonical → Page C.
-**Fix**: Align canonical and hreflang targets.
-### Error 3: Missing Self-Reference
-**Symptom**: Page lists other language versions but not itself.
-**Fix**: Add `hreflang` tag with the current page's own language/URL.
-### Error 4: Inconsistent URLs
-**Symptom**: hreflang uses `http://` but site is on `https://`, or trailing slash mismatch.
-**Fix**: Use exact canonical URL (protocol, www/non-www, trailing slash).
-### Error 5: Language vs Region Confusion
-**Symptom**: Using `hreflang="fr"` for France and `hreflang="fr"` for Canada.
-**Fix**: Use `hreflang="fr-FR"` and `hreflang="fr-CA"` to differentiate.
-### Error 6: Missing x-default
-**Symptom**: Users in unsupported regions see random language version.
-**Fix**: Add `x-default` pointing to language selector or English version.
----
-## Sitemap Implementation (Recommended for 50+ pages)
-```xml
-<?xml version="1.0" encoding="UTF-8"?>
-<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
-        xmlns:xhtml="http://www.w3.org/1999/xhtml">
-  <url>
-    <loc>https://example.com/en/page</loc>
-    <xhtml:link rel="alternate" hreflang="en" href="https://example.com/en/page"/>
-    <xhtml:link rel="alternate" hreflang="fr" href="https://example.com/fr/page"/>
-    <xhtml:link rel="alternate" hreflang="de" href="https://example.com/de/page"/>
-    <xhtml:link rel="alternate" hreflang="x-default" href="https://example.com/en/page"/>
-  </url>
-</urlset>
-```
----
-## Audit Checklist
-| # | Check | Priority |
-|---|-------|----------|
-| 1 | All hreflang language codes are valid ISO 639-1 | 🔴 Critical |
-| 2 | All hreflang country codes are valid ISO 3166-1 | 🔴 Critical |
-| 3 | Every page has self-referencing hreflang | 🔴 Critical |
-| 4 | All hreflang tags have return tags | 🔴 Critical |
-| 5 | All hreflang URLs are absolute | 🔴 Critical |
-| 6 | x-default is specified | 🟠 High |
-| 7 | Hreflang URLs match canonical URLs | 🟠 High |
-| 8 | No hreflang on non-200 pages | 🟠 High |
-| 9 | No hreflang pointing to redirecting URLs | 🟠 High |
-| 10 | Consistent protocol (https) and www/non-www | 🟡 Medium |
-| 11 | Language/region differentiation correct | 🟡 Medium |
-| 12 | Sitemap implementation for 50+ pages | 🟡 Medium |
+# Hreflang — Audit Rules & Best Practices (March 2026)
+> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
+## What is Hreflang?
+`hreflang` tells search engines which language/region version of a page to serve.
+Errors cause wrong language indexing, duplicate content penalties, and lost organic traffic.
+---
+## Implementation Methods
+| Method | Best For | Max Pages |
+|--------|----------|-----------|
+| `<link>` in `<head>` | Small sites (<50 pages) | ~50 |
+| HTTP header `Link:` | Non-HTML files (PDFs) | ~50 |
+| Sitemap `<xhtml:link>` | Large sites (50+) | Unlimited |
+> **Recommendation**: Use sitemap for sites with 50+ pages. HTTP headers for non-HTML resources.
+---
+## Validation Rules
+### Rule 1: Valid Language Codes
+- Use **ISO 639-1** (2-letter): `en`, `fr`, `de`, `es`, `ja`, `zh`
+- Optional **ISO 3166-1 Alpha-2** for region: `en-US`, `en-GB`, `fr-FR`, `fr-CA`, `pt-BR`
+- **Case insensitive** but convention is lowercase lang, uppercase country
+| ✅ Valid | ❌ Invalid | Why |
+|---------|-----------|-----|
+| `en` | `english` | Must be ISO 639-1 |
+| `fr-FR` | `fr-FRA` | Country must be 2-letter |
+| `zh-Hans` | `cn` | `cn` is not a valid language code |
+| `x-default` | `default` | Must use exact `x-default` |
+### Rule 2: Self-Referencing (MANDATORY)
+Every page MUST include a hreflang tag pointing to itself.
+```html
+<!-- On the English page (example.com/en/) -->
+<link rel="alternate" hreflang="en" href="https://example.com/en/" />
+<link rel="alternate" hreflang="fr" href="https://example.com/fr/" />
+<link rel="alternate" hreflang="x-default" href="https://example.com/en/" />
+```
+**Error if missing**: Google may ignore all hreflang tags on that page.
+### Rule 3: Return Tags (MANDATORY)
+If page A links to page B with hreflang, page B MUST link back to page A.
+```
+Page A (en) → hreflang="fr" → Page B (fr)
+Page B (fr) → hreflang="en" → Page A (en)   ← MANDATORY
+```
+**Error if missing**: Called "orphan hreflang" — Google ignores the one-way tag.
+### Rule 4: x-default (STRONGLY RECOMMENDED)
+Designate a fallback page for users whose language/region doesn't match any variant.
+```html
+<link rel="alternate" hreflang="x-default" href="https://example.com/" />
+```
+Common choices for x-default:
+- Language selector/redirect page
+- English version (most common)
+- Homepage of the main domain
+### Rule 5: Canonical + Hreflang Consistency
+- Each hreflang URL **must be the canonical version** (not a redirect, not a URL with parameters)
+- If a page has `rel="canonical"` pointing elsewhere, hreflang tags on that page are **ignored**
+- Canonical and hreflang must agree: don't have hreflang point to a URL that canonicalizes to a different URL
+### Rule 6: Absolute URLs Only
+```html
+<!-- ✅ Correct -->
+<link rel="alternate" hreflang="fr" href="https://example.com/fr/page" />
+<!-- ❌ Wrong -->
+<link rel="alternate" hreflang="fr" href="/fr/page" />
+```
+### Rule 7: No Hreflang on Non-200 Pages
+- Don't include hreflang tags on pages that return 3xx, 4xx, or 5xx
+- Don't point hreflang to pages that redirect
+---
+## Common Error Patterns
+### Error 1: Missing Return Tags
+**Symptom**: hreflang is configured on the main language but not on alternate versions.
+**Fix**: Add reciprocal hreflang tags on ALL language variants.
+### Error 2: Wrong Canonical + Hreflang
+**Symptom**: Page A hreflang → Page B, but Page B canonical → Page C.
+**Fix**: Align canonical and hreflang targets.
+### Error 3: Missing Self-Reference
+**Symptom**: Page lists other language versions but not itself.
+**Fix**: Add `hreflang` tag with the current page's own language/URL.
+### Error 4: Inconsistent URLs
+**Symptom**: hreflang uses `http://` but site is on `https://`, or trailing slash mismatch.
+**Fix**: Use exact canonical URL (protocol, www/non-www, trailing slash).
+### Error 5: Language vs Region Confusion
+**Symptom**: Using `hreflang="fr"` for France and `hreflang="fr"` for Canada.
+**Fix**: Use `hreflang="fr-FR"` and `hreflang="fr-CA"` to differentiate.
+### Error 6: Missing x-default
+**Symptom**: Users in unsupported regions see random language version.
+**Fix**: Add `x-default` pointing to language selector or English version.
+---
+## Sitemap Implementation (Recommended for 50+ pages)
+```xml
+<?xml version="1.0" encoding="UTF-8"?>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
+        xmlns:xhtml="http://www.w3.org/1999/xhtml">
+  <url>
+    <loc>https://example.com/en/page</loc>
+    <xhtml:link rel="alternate" hreflang="en" href="https://example.com/en/page"/>
+    <xhtml:link rel="alternate" hreflang="fr" href="https://example.com/fr/page"/>
+    <xhtml:link rel="alternate" hreflang="de" href="https://example.com/de/page"/>
+    <xhtml:link rel="alternate" hreflang="x-default" href="https://example.com/en/page"/>
+  </url>
+</urlset>
+```
+---
+## Audit Checklist
+| # | Check | Priority |
+|---|-------|----------|
+| 1 | All hreflang language codes are valid ISO 639-1 | 🔴 Critical |
+| 2 | All hreflang country codes are valid ISO 3166-1 | 🔴 Critical |
+| 3 | Every page has self-referencing hreflang | 🔴 Critical |
+| 4 | All hreflang tags have return tags | 🔴 Critical |
+| 5 | All hreflang URLs are absolute | 🔴 Critical |
+| 6 | x-default is specified | 🟠 High |
+| 7 | Hreflang URLs match canonical URLs | 🟠 High |
+| 8 | No hreflang on non-200 pages | 🟠 High |
+| 9 | No hreflang pointing to redirecting URLs | 🟠 High |
+| 10 | Consistent protocol (https) and www/non-www | 🟡 Medium |
+| 11 | Language/region differentiation correct | 🟡 Medium |
+| 12 | Sitemap implementation for 50+ pages | 🟡 Medium |

package/src/bmad-plus/packs/pack-seo/ref/quality-gates.md CHANGED Viewed

@@ -1,133 +1,133 @@
-# Quality Gates — Content Thresholds (March 2026)
-> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
-## Word Count Minimums by Page Type
-| Page Type | Minimum | Notes |
-|-----------|---------|-------|
-| Homepage | 500 | Brand clarity + key offerings |
-| Service page | 800 | Comprehensive service description |
-| Blog / article | 1,500 | Deep topical coverage |
-| Product page | 300+ (400+ complex) | Depends on product complexity |
-| Category page | 200 | Plus product listings |
-| Location page | 500–600 | Must be 60%+ unique per location |
-| Comparison page | 1,200 | Feature matrix + analysis |
-| Landing page | 400 | Conversion-focused |
-| About page | 500 | Company story + credentials |
-| FAQ page | 1,000 | Comprehensive Q&A coverage |
-> **Word count is NOT a ranking factor.** These are topical coverage floors. A thorough 500-word page beats a padded 2,000-word one.
----
-## Location Page Quality Gates
-| Threshold | Action |
-|-----------|--------|
-| 1–29 location pages | ✅ Normal — ensure 60%+ unique content per page |
-| 30+ location pages | ⚠️ WARNING — enforce 60%+ unique content, audit for thin/duplicate |
-| 50+ location pages | 🛑 HARD STOP — require user justification before proceeding |
-### Unique Content Requirements per Location
-- Unique local testimonials or case studies
-- Location-specific service details
-- Local area information and context
-- Original photos (not stock)
-- Unique meta title and description
----
-## Programmatic Page Quality Gates
-| Threshold | Action |
-|-----------|--------|
-| 1–99 programmatic pages | ✅ Normal — verify template quality |
-| 100+ pages | ⚠️ WARNING — audit for thin content and cannibalization |
-| 500+ pages | 🛑 HARD STOP — full audit required before generating more |
-### Programmatic Content Requirements
-- Each page must provide unique value (not just data swap)
-- Internal linking automation between related pages
-- Canonical strategy to prevent index bloat
-- Minimum 200 words of unique contextual content per page
-- Quality varies by template — audit samples before scale
----
-## Title Tag Guidelines
-| Criterion | Requirement |
-|-----------|-------------|
-| Length | 50–60 characters (display limit ~600px) |
-| Primary keyword | Include near the beginning |
-| Brand name | Append with " | Brand" or " — Brand" |
-| Uniqueness | Every page must have a unique title |
-| Accuracy | Must reflect actual page content |
----
-## Meta Description Guidelines
-| Criterion | Requirement |
-|-----------|-------------|
-| Length | 150–160 characters |
-| Call to action | Include when appropriate |
-| Primary keyword | Include naturally |
-| Uniqueness | Every page must have a unique description |
-| Accuracy | Must match page content (Google may rewrite if not) |
----
-## Heading Hierarchy Rules
-| Rule | Requirement |
-|------|-------------|
-| H1 count | Exactly 1 per page |
-| H1 content | Should contain primary keyword, be descriptive |
-| Hierarchy | H1 → H2 → H3 (no skipping levels) |
-| Heading frequency | One heading every 200–300 words |
-| Heading style | Descriptive, not generic ("Our Services" → "Professional SEO Audit Services") |
----
-## Image Optimization Standards
-| Criterion | Standard | Priority |
-|-----------|----------|----------|
-| Alt text | Descriptive, meaningful, includes keywords naturally | High |
-| Dimensions | Width and height attributes specified | High (CLS) |
-| Format | WebP or AVIF preferred, JPEG/PNG acceptable | Medium |
-| File size | <200KB for standard, <500KB for hero images | Medium |
-| Lazy loading | `loading="lazy"` for below-fold images | Medium |
-| Preload | `<link rel="preload">` for hero/LCP images | High |
-| Srcset | Responsive sizes for different viewports | Medium |
----
-## Internal Linking Standards
-| Metric | Target |
-|--------|--------|
-| Links per 1,000 words | 3–5 relevant internal links |
-| Anchor text | Descriptive (not "click here") |
-| Orphan pages | 0 (every page linked from at least one other) |
-| Click depth | Important pages within 3 clicks of homepage |
-| Broken links | 0 internal 404s |
----
-## Thin Content Detection
-A page is flagged as "thin content" when:
-1. Word count is below the minimum for its page type
-2. Content is predominantly duplicate or near-duplicate of another page
-3. Content is auto-generated without unique value-add
-4. Page provides no actionable information
-### Doorway Page Prevention
-Never recommend creating pages that:
-- Exist solely to funnel users to another page
-- Have nearly identical content with only location/keyword swaps
-- Provide no standalone value
-- Target many similar keyword variations with minimal differences
+# Quality Gates — Content Thresholds (March 2026)
+> Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
+## Word Count Minimums by Page Type
+| Page Type | Minimum | Notes |
+|-----------|---------|-------|
+| Homepage | 500 | Brand clarity + key offerings |
+| Service page | 800 | Comprehensive service description |
+| Blog / article | 1,500 | Deep topical coverage |
+| Product page | 300+ (400+ complex) | Depends on product complexity |
+| Category page | 200 | Plus product listings |
+| Location page | 500–600 | Must be 60%+ unique per location |
+| Comparison page | 1,200 | Feature matrix + analysis |
+| Landing page | 400 | Conversion-focused |
+| About page | 500 | Company story + credentials |
+| FAQ page | 1,000 | Comprehensive Q&A coverage |
+> **Word count is NOT a ranking factor.** These are topical coverage floors. A thorough 500-word page beats a padded 2,000-word one.
+---
+## Location Page Quality Gates
+| Threshold | Action |
+|-----------|--------|
+| 1–29 location pages | ✅ Normal — ensure 60%+ unique content per page |
+| 30+ location pages | ⚠️ WARNING — enforce 60%+ unique content, audit for thin/duplicate |
+| 50+ location pages | 🛑 HARD STOP — require user justification before proceeding |
+### Unique Content Requirements per Location
+- Unique local testimonials or case studies
+- Location-specific service details
+- Local area information and context
+- Original photos (not stock)
+- Unique meta title and description
+---
+## Programmatic Page Quality Gates
+| Threshold | Action |
+|-----------|--------|
+| 1–99 programmatic pages | ✅ Normal — verify template quality |
+| 100+ pages | ⚠️ WARNING — audit for thin content and cannibalization |
+| 500+ pages | 🛑 HARD STOP — full audit required before generating more |
+### Programmatic Content Requirements
+- Each page must provide unique value (not just data swap)
+- Internal linking automation between related pages
+- Canonical strategy to prevent index bloat
+- Minimum 200 words of unique contextual content per page
+- Quality varies by template — audit samples before scale
+---
+## Title Tag Guidelines
+| Criterion | Requirement |
+|-----------|-------------|
+| Length | 50–60 characters (display limit ~600px) |
+| Primary keyword | Include near the beginning |
+| Brand name | Append with " | Brand" or " — Brand" |
+| Uniqueness | Every page must have a unique title |
+| Accuracy | Must reflect actual page content |
+---
+## Meta Description Guidelines
+| Criterion | Requirement |
+|-----------|-------------|
+| Length | 150–160 characters |
+| Call to action | Include when appropriate |
+| Primary keyword | Include naturally |
+| Uniqueness | Every page must have a unique description |
+| Accuracy | Must match page content (Google may rewrite if not) |
+---
+## Heading Hierarchy Rules
+| Rule | Requirement |
+|------|-------------|
+| H1 count | Exactly 1 per page |
+| H1 content | Should contain primary keyword, be descriptive |
+| Hierarchy | H1 → H2 → H3 (no skipping levels) |
+| Heading frequency | One heading every 200–300 words |
+| Heading style | Descriptive, not generic ("Our Services" → "Professional SEO Audit Services") |
+---
+## Image Optimization Standards
+| Criterion | Standard | Priority |
+|-----------|----------|----------|
+| Alt text | Descriptive, meaningful, includes keywords naturally | High |
+| Dimensions | Width and height attributes specified | High (CLS) |
+| Format | WebP or AVIF preferred, JPEG/PNG acceptable | Medium |
+| File size | <200KB for standard, <500KB for hero images | Medium |
+| Lazy loading | `loading="lazy"` for below-fold images | Medium |
+| Preload | `<link rel="preload">` for hero/LCP images | High |
+| Srcset | Responsive sizes for different viewports | Medium |
+---
+## Internal Linking Standards
+| Metric | Target |
+|--------|--------|
+| Links per 1,000 words | 3–5 relevant internal links |
+| Anchor text | Descriptive (not "click here") |
+| Orphan pages | 0 (every page linked from at least one other) |
+| Click depth | Important pages within 3 clicks of homepage |
+| Broken links | 0 internal 404s |
+---
+## Thin Content Detection
+A page is flagged as "thin content" when:
+1. Word count is below the minimum for its page type
+2. Content is predominantly duplicate or near-duplicate of another page
+3. Content is auto-generated without unique value-add
+4. Page provides no actionable information
+### Doorway Page Prevention
+Never recommend creating pages that:
+- Exist solely to funnel users to another page
+- Have nearly identical content with only location/keyword swaps
+- Provide no standalone value
+- Target many similar keyword variations with minimal differences