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package/skills/competitive-ads-extractor/SKILL.md

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----
-name: competitive-ads-extractor
-description: Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
----
-
-# Competitive Ads Extractor
-
-This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
-
-## Prerequisites
-
-- **Web scraping tools**: For accessing ad libraries (Selenium, Playwright, or direct APIs)
-- **Optional**: Facebook Business API or LinkedIn Ads API for programmatic access
-
-## When to Use This Skill
-
-- Researching competitor ad strategies
-- Finding inspiration for your own ads
-- Understanding market positioning
-- Identifying successful ad patterns
-- Analyzing messaging that works
-- Discovering new use cases or pain points
-- Planning ad campaigns with proven concepts
-
-## What This Skill Does
-
-1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
-2. **Captures Screenshots**: Saves visual copies of all ads
-3. **Analyzes Messaging**: Identifies problems, use cases, and value props
-4. **Categorizes Ads**: Groups by theme, audience, or format
-5. **Identifies Patterns**: Finds common successful approaches
-6. **Provides Insights**: Explains why certain ads likely perform well
-
-## How to Use
-
-### Basic Extraction
-
-```
-Extract all current ads from [Competitor Name] on Facebook Ad Library
-```
-
-```
-Scrape ads from [Company] and analyze their messaging
-```
-
-### Specific Analysis
-
-```
-Get all ads from [Competitor] focusing on their messaging 
-about [specific problem]. What pain points are they highlighting?
-```
-
-### Competitive Set
-
-```
-Extract ads from these 5 competitors: [list]. 
-Compare their approaches and tell me what's working.
-```
-
-### Specific Platform
-
-```
-Get LinkedIn ads from [Competitor] and analyze their 
-B2B positioning strategy
-```
-
-## Example
-
-**User**: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
-
-**Process**:
-```
-Accessing Facebook Ad Library...
-Searching for: Notion
-Found: 23 active ads
-
-Extracting screenshots...
-[████████████████████] 100%
-
-Saved to: competitor-ads/notion/
-- ad-001-collaboration.png
-- ad-002-productivity.png
-- ad-003-templates.png
-...
-
-Analyzing messaging...
-```
-
-**Output**:
-```
-# Notion Ad Analysis
-
-## Overview
-- Total Ads: 23 active
-- Primary Themes: Productivity (35%), Collaboration (30%), 
-  Templates (20%), AI Features (15%)
-- Ad Formats: Static images (60%), Video (40%)
-- CTA Patterns: "Try for free", "Get started"
-
-## Key Problems They're Highlighting
-
-1. **Scattered Information** (8 ads)
-   Copy: "Stop switching between 10 different tools"
-   Why it works: Direct pain point many teams face
-
-2. **Meeting Overload** (5 ads)
-   Copy: "Replace unnecessary meetings with async updates"
-   Why it works: Post-COVID remote work pain point
-
-3. **Lost Documentation** (4 ads)
-   Copy: "Never ask 'where is that doc?' again"
-   Why it works: Universal workplace frustration
-
-## Successful Creative Patterns
-
-### Pattern 1: Before/After Split
-- Shows chaotic tool landscape → Clean Notion workspace
-- Used in 6 high-performing ads
-- Visual metaphor is immediately clear
-
-### Pattern 2: Feature Showcase
-- GIF of actual product usage
-- Shows specific feature in 5 seconds
-- Used for new features (AI, templates)
-
-### Pattern 3: Social Proof
-- "Join 20M users" messaging
-- Customer logos
-- Used in 4 ads targeting enterprise
-
-## Copy That's Working
-
-Best Headlines:
-1. "Your team's knowledge, finally in one place"
-   → Benefit-focused, addresses pain directly
-   
-2. "The all-in-one workspace"
-   → Clear positioning, broad appeal
-   
-3. "AI that actually helps you work"
-   → Addresses AI skepticism, practical angle
-
-Best Body Copy Patterns:
-- Short sentences (under 10 words)
-- Focus on outcomes not features
-- Include specific numbers ("Cut meetings by 50%")
-
-## Audience Targeting Insights
-
-Based on ad variations:
-- Startup founders: Solo productivity angle
-- Team leads: Collaboration and alignment
-- Enterprise: Security and compliance mentions
-- Students: Free plan, templates, organization
-
-## Recommendations for Your Ads
-
-1. **Test the "tool sprawl" pain point**
-   → Strong resonance based on their ad frequency
-
-2. **Use product screenshots over abstract visuals**
-   → All their top ads show actual UI
-
-3. **Lead with the problem, not the solution**
-   → "Tired of X?" performs better than "Introducing Y"
-
-4. **Keep copy under 100 characters**
-   → Their shortest ads seem most frequent
-
-5. **Test before/after visual formats**
-   → Proven pattern in their creative
-
-## Files Saved
-- All ads: ~/competitor-ads/notion/
-- Analysis: ~/competitor-ads/notion/analysis.md
-- Best performers: ~/competitor-ads/notion/top-10/
-```
-
-**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter
-
-## What You Can Learn
-
-### Messaging Analysis
-- What problems they emphasize
-- How they position against competition
-- Value propositions that resonate
-- Target audience segments
-
-### Creative Patterns
-- Visual styles that work
-- Video vs. static image performance
-- Color schemes and branding
-- Layout patterns
-
-### Copy Formulas
-- Headline structures
-- Call-to-action patterns
-- Length and tone
-- Emotional triggers
-
-### Campaign Strategy
-- Seasonal campaigns
-- Product launch approaches
-- Feature announcement tactics
-- Retargeting patterns
-
-## Best Practices
-
-### Legal & Ethical
-✓ Only use for research and inspiration
-✓ Don't copy ads directly
-✓ Respect intellectual property
-✓ Use insights to inform original creative
-✗ Don't plagiarize copy or steal designs
-
-### Analysis Tips
-1. **Look for patterns**: What themes repeat?
-2. **Track over time**: Save ads monthly to see evolution
-3. **Test hypotheses**: Adapt successful patterns for your brand
-4. **Segment by audience**: Different messages for different targets
-5. **Compare platforms**: LinkedIn vs Facebook messaging differs
-
-## Advanced Features
-
-### Trend Tracking
-```
-Compare [Competitor]'s ads from Q1 vs Q2. 
-What messaging has changed?
-```
-
-### Multi-Competitor Analysis
-```
-Extract ads from [Company A], [Company B], [Company C]. 
-What are the common patterns? Where do they differ?
-```
-
-### Industry Benchmarks
-```
-Show me ad patterns across the top 10 project management 
-tools. What problems do they all focus on?
-```
-
-### Format Analysis
-```
-Analyze video ads vs static image ads from [Competitor]. 
-Which gets more engagement? (if data available)
-```
-
-## Common Workflows
-
-### Ad Campaign Planning
-1. Extract competitor ads
-2. Identify successful patterns
-3. Note gaps in their messaging
-4. Brainstorm unique angles
-5. Draft test ad variations
-
-### Positioning Research
-1. Get ads from 5 competitors
-2. Map their positioning
-3. Find underserved angles
-4. Develop differentiated messaging
-5. Test against their approaches
-
-### Creative Inspiration
-1. Extract ads by theme
-2. Analyze visual patterns
-3. Note color and layout trends
-4. Adapt successful patterns
-5. Create original variations
-
-## Tips for Success
-
-1. **Regular Monitoring**: Check monthly for changes
-2. **Broad Research**: Look at adjacent competitors too
-3. **Save Everything**: Build a reference library
-4. **Test Insights**: Run your own experiments
-5. **Track Performance**: A/B test inspired concepts
-6. **Stay Original**: Use for inspiration, not copying
-7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.
-
-## Output Formats
-
-- **Screenshots**: All ads saved as images
-- **Analysis Report**: Markdown summary of insights
-- **Spreadsheet**: CSV with ad copy, CTAs, themes
-- **Presentation**: Visual deck of top performers
-- **Pattern Library**: Categorized by approach
-
-## Related Use Cases
-
-- Writing better ad copy for your campaigns
-- Understanding market positioning
-- Finding content gaps in your messaging
-- Discovering new use cases for your product
-- Planning product marketing strategy
-- Inspiring social media content
-