aigroup-workflow 1.0.0

package/skills/jarvis/engineering-team/marketing-skill/campaign-analytics/assets/ab_test_template.md

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+# A/B Test Analysis
+
+**Test Name:** [Descriptive test name]
+**Test ID:** [Internal tracking ID]
+**Date:** [Start Date] - [End Date]
+**Status:** [Planning / Running / Complete / Inconclusive]
+
+---
+
+## Hypothesis
+
+**If** [we change X],
+**then** [Y will happen],
+**because** [rationale based on data or insight].
+
+---
+
+## Test Design
+
+| Parameter | Detail |
+|-----------|--------|
+| **Variable Tested** | [What is being changed] |
+| **Control (A)** | [Description of control variant] |
+| **Variant (B)** | [Description of test variant] |
+| **Primary Metric** | [The main metric being measured] |
+| **Secondary Metrics** | [Additional metrics to monitor] |
+| **Traffic Split** | [50/50, 70/30, etc.] |
+| **Minimum Sample Size** | [Required sample per variant for statistical significance] |
+| **Minimum Detectable Effect** | [Smallest meaningful difference, e.g., 5% lift] |
+| **Confidence Level** | [95% or 99%] |
+| **Expected Duration** | [X days/weeks based on traffic and sample size] |
+
+---
+
+## Targeting
+
+| Criterion | Value |
+|-----------|-------|
+| **Audience** | [Who sees the test] |
+| **Channel** | [Where the test runs] |
+| **Device** | [All / Desktop / Mobile] |
+| **Geography** | [Regions included] |
+| **Exclusions** | [Who is excluded and why] |
+
+---
+
+## Results
+
+### Primary Metric: [Metric Name]
+
+| Variant | Sample Size | Conversions | Rate | Lift vs Control |
+|---------|------------|-------------|------|----------------|
+| Control (A) | | | % | - |
+| Variant (B) | | | % | % |
+
+**Statistical Significance:** [Yes/No] at [X]% confidence
+**P-value:** [X.XXX]
+
+### Secondary Metrics
+
+| Metric | Control (A) | Variant (B) | Lift | Significant? |
+|--------|------------|-------------|------|-------------|
+| [Metric 1] | | | % | [Yes/No] |
+| [Metric 2] | | | % | [Yes/No] |
+| [Metric 3] | | | % | [Yes/No] |
+
+---
+
+## Segment Analysis
+
+| Segment | Control Rate | Variant Rate | Lift | Notes |
+|---------|-------------|-------------|------|-------|
+| Desktop | % | % | % | |
+| Mobile | % | % | % | |
+| New Visitors | % | % | % | |
+| Returning Visitors | % | % | % | |
+| [Custom Segment] | % | % | % | |
+
+---
+
+## Revenue Impact Estimate
+
+| Metric | Value |
+|--------|-------|
+| **Projected Annual Lift** | [X]% |
+| **Projected Additional Revenue** | $[X] |
+| **Projected Additional Conversions** | [X] |
+| **Confidence in Estimate** | [High/Medium/Low] |
+
+---
+
+## Decision
+
+**Winner:** [Control / Variant / Inconclusive]
+
+**Rationale:** [Why this decision was made, citing specific metrics and statistical significance]
+
+**Implementation Plan:**
+- [ ] [Step 1: e.g., Roll out variant to 100% of traffic]
+- [ ] [Step 2: e.g., Update creative assets across campaigns]
+- [ ] [Step 3: e.g., Monitor for X days post-implementation]
+- [ ] [Step 4: e.g., Document learnings in knowledge base]
+
+---
+
+## Learnings
+
+**What we learned:**
+1. [Key learning 1]
+2. [Key learning 2]
+3. [Key learning 3]
+
+**Follow-up tests to consider:**
+1. [Next test idea based on results]
+2. [Next test idea based on results]
+
+---
+
+## Quality Checks
+
+- [ ] Sample size reached minimum threshold
+- [ ] Test ran for at least 1 full business cycle (7 days minimum)
+- [ ] No external factors (holidays, outages, promotions) affected results
+- [ ] Segments were balanced between variants
+- [ ] No sample ratio mismatch (SRM) detected
+- [ ] Results reviewed by at least 2 team members
+
+---
+
+*Template from campaign-analytics skill. Statistical significance calculations require external tools (e.g., online calculators or scipy).*

package/skills/jarvis/engineering-team/marketing-skill/campaign-analytics/assets/campaign_report_template.md

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+# Campaign Performance Report
+
+**Report Period:** [Start Date] - [End Date]
+**Prepared By:** [Name]
+**Date:** [Report Date]
+
+---
+
+## Executive Summary
+
+[2-3 sentence summary of overall campaign performance, key wins, and areas of concern.]
+
+---
+
+## Portfolio Overview
+
+| Metric | This Period | Previous Period | Change |
+|--------|-----------|----------------|--------|
+| Total Spend | $ | $ | % |
+| Total Revenue | $ | $ | % |
+| Total Profit | $ | $ | % |
+| Portfolio ROI | % | % | pp |
+| Portfolio ROAS | x | x | % |
+| Total Leads | | | % |
+| Total Customers | | | % |
+| Blended CPA | $ | $ | % |
+| Blended CPL | $ | $ | % |
+
+---
+
+## Channel Performance
+
+| Channel | Spend | Revenue | ROI | ROAS | CPA | Leads | Customers |
+|---------|-------|---------|-----|------|-----|-------|-----------|
+| Email | $ | $ | % | x | $ | | |
+| Paid Search | $ | $ | % | x | $ | | |
+| Paid Social | $ | $ | % | x | $ | | |
+| Display | $ | $ | % | x | $ | | |
+| Organic | $ | $ | % | x | $ | | |
+| **Total** | **$** | **$** | **%** | **x** | **$** | | |
+
+---
+
+## Top Performing Campaigns
+
+### 1. [Campaign Name]
+- **Channel:** [Channel]
+- **Spend:** $[Amount] | **Revenue:** $[Amount] | **ROI:** [X]%
+- **Key Success Factor:** [What made this campaign successful]
+
+### 2. [Campaign Name]
+- **Channel:** [Channel]
+- **Spend:** $[Amount] | **Revenue:** $[Amount] | **ROI:** [X]%
+- **Key Success Factor:** [What made this campaign successful]
+
+### 3. [Campaign Name]
+- **Channel:** [Channel]
+- **Spend:** $[Amount] | **Revenue:** $[Amount] | **ROI:** [X]%
+- **Key Success Factor:** [What made this campaign successful]
+
+---
+
+## Underperforming Campaigns
+
+### [Campaign Name]
+- **Channel:** [Channel]
+- **Issue:** [Description of underperformance]
+- **Benchmark Comparison:** [How it compares to benchmarks]
+- **Recommended Action:** [Specific action to take]
+
+### [Campaign Name]
+- **Channel:** [Channel]
+- **Issue:** [Description of underperformance]
+- **Benchmark Comparison:** [How it compares to benchmarks]
+- **Recommended Action:** [Specific action to take]
+
+---
+
+## Attribution Analysis
+
+| Channel | First-Touch | Last-Touch | Linear | Time-Decay | Position-Based |
+|---------|------------|------------|--------|------------|----------------|
+| [Channel 1] | $[X] | $[X] | $[X] | $[X] | $[X] |
+| [Channel 2] | $[X] | $[X] | $[X] | $[X] | $[X] |
+| [Channel 3] | $[X] | $[X] | $[X] | $[X] | $[X] |
+
+**Key Insight:** [What does the attribution analysis tell us about channel value that single-model analysis would miss?]
+
+---
+
+## Funnel Analysis
+
+| Stage | Count | Conversion Rate | Drop-off | vs. Previous Period |
+|-------|-------|----------------|----------|-------------------|
+| Awareness | | - | - | % |
+| Interest | | % | % | pp |
+| Consideration | | % | % | pp |
+| Intent | | % | % | pp |
+| Purchase | | % | % | pp |
+
+**Overall Funnel Conversion:** [X]%
+**Primary Bottleneck:** [Stage transition with largest drop-off]
+**Recommended Focus:** [What to optimize next]
+
+---
+
+## Budget Allocation Recommendations
+
+Based on this period's performance data:
+
+| Channel | Current Allocation | Recommended Allocation | Rationale |
+|---------|-------------------|----------------------|-----------|
+| [Channel] | [X]% ($[X]) | [X]% ($[X]) | [Reason] |
+| [Channel] | [X]% ($[X]) | [X]% ($[X]) | [Reason] |
+| [Channel] | [X]% ($[X]) | [X]% ($[X]) | [Reason] |
+
+---
+
+## Action Items
+
+| Priority | Action | Owner | Deadline | Expected Impact |
+|----------|--------|-------|----------|----------------|
+| High | [Action] | [Name] | [Date] | [Impact] |
+| High | [Action] | [Name] | [Date] | [Impact] |
+| Medium | [Action] | [Name] | [Date] | [Impact] |
+| Low | [Action] | [Name] | [Date] | [Impact] |
+
+---
+
+## Next Period Goals
+
+| Metric | Current | Target | Strategy |
+|--------|---------|--------|----------|
+| Portfolio ROI | [X]% | [X]% | [How] |
+| ROAS | [X]x | [X]x | [How] |
+| CPA | $[X] | $[X] | [How] |
+| Lead Volume | [X] | [X] | [How] |
+
+---
+
+*Report generated using campaign-analytics toolkit. Data source: [Source system/platform].*

package/skills/jarvis/engineering-team/marketing-skill/campaign-analytics/assets/channel_comparison_template.md

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+# Channel Performance Comparison
+
+**Period:** [Start Date] - [End Date]
+**Compared Against:** [Previous period / Industry benchmarks / Both]
+**Prepared By:** [Name]
+
+---
+
+## Summary
+
+[1-2 sentence overview: which channels are performing best, which need attention, and the overall channel mix health.]
+
+---
+
+## Channel Scorecard
+
+| Channel | Spend | Revenue | Profit | ROI | ROAS | CTR | CPA | CPL | Grade |
+|---------|-------|---------|--------|-----|------|-----|-----|-----|-------|
+| Email | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| Paid Search | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| Paid Social | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| Display | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| Organic Search | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| Organic Social | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| Referral | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| Direct | $ | $ | $ | % | x | % | $ | $ | [A-F] |
+| **Total** | **$** | **$** | **$** | **%** | **x** | **%** | **$** | **$** | |
+
+**Grading Scale:**
+- A: Exceeds all benchmarks
+- B: Meets or exceeds target benchmarks
+- C: Between low and target benchmarks
+- D: Below low benchmark on 1+ key metrics
+- F: Underperforming on multiple metrics or unprofitable
+
+---
+
+## Channel Deep Dives
+
+### [Channel Name]
+
+**Performance Summary:** [1-2 sentences]
+
+| Metric | Actual | Target | Benchmark | vs. Target | vs. Benchmark |
+|--------|--------|--------|-----------|-----------|---------------|
+| Spend | $ | $ | - | % | - |
+| Revenue | $ | $ | - | % | - |
+| ROI | % | % | % | pp | pp |
+| ROAS | x | x | x | % | % |
+| CTR | % | % | % | pp | pp |
+| CPA | $ | $ | $ | % | % |
+| CPL | $ | $ | $ | % | % |
+| CPC | $ | $ | $ | % | % |
+
+**Trend (Last 3 Periods):**
+
+| Period | Spend | Revenue | ROI | ROAS | Key Event |
+|--------|-------|---------|-----|------|-----------|
+| [Period 1] | $ | $ | % | x | [Note] |
+| [Period 2] | $ | $ | % | x | [Note] |
+| [Current] | $ | $ | % | x | [Note] |
+
+**Assessment:** [Improving / Stable / Declining]
+
+**Action Items:**
+1. [Specific action for this channel]
+2. [Specific action for this channel]
+
+---
+
+[Repeat deep dive section for each channel]
+
+---
+
+## Attribution View
+
+How each channel is valued under different attribution models:
+
+| Channel | First-Touch | Last-Touch | Linear | Time-Decay | Position-Based |
+|---------|------------|------------|--------|------------|----------------|
+| [Channel 1] | $ (X%) | $ (X%) | $ (X%) | $ (X%) | $ (X%) |
+| [Channel 2] | $ (X%) | $ (X%) | $ (X%) | $ (X%) | $ (X%) |
+| [Channel 3] | $ (X%) | $ (X%) | $ (X%) | $ (X%) | $ (X%) |
+
+**Insight:** [Which channels are over/undervalued by single-touch models?]
+
+---
+
+## Funnel Performance by Channel
+
+| Stage | [Ch 1] | [Ch 2] | [Ch 3] | [Ch 4] | Overall |
+|-------|--------|--------|--------|--------|---------|
+| Awareness | [Count] | [Count] | [Count] | [Count] | [Count] |
+| Interest | [Rate]% | [Rate]% | [Rate]% | [Rate]% | [Rate]% |
+| Consideration | [Rate]% | [Rate]% | [Rate]% | [Rate]% | [Rate]% |
+| Intent | [Rate]% | [Rate]% | [Rate]% | [Rate]% | [Rate]% |
+| Purchase | [Rate]% | [Rate]% | [Rate]% | [Rate]% | [Rate]% |
+| **Overall** | **[Rate]%** | **[Rate]%** | **[Rate]%** | **[Rate]%** | **[Rate]%** |
+
+**Best Funnel:** [Channel with highest overall conversion rate]
+**Biggest Bottleneck:** [Channel + stage transition with worst drop-off]
+
+---
+
+## Budget Allocation Analysis
+
+### Current vs. Optimal Allocation
+
+| Channel | Current % | Current $ | Recommended % | Recommended $ | Rationale |
+|---------|----------|-----------|--------------|---------------|-----------|
+| [Channel] | % | $ | % | $ | [Why] |
+| [Channel] | % | $ | % | $ | [Why] |
+| [Channel] | % | $ | % | $ | [Why] |
+| [Channel] | % | $ | % | $ | [Why] |
+| **Total** | **100%** | **$** | **100%** | **$** | |
+
+### Reallocation Impact Estimate
+
+| Scenario | Projected Revenue | Projected ROI | Change vs Current |
+|----------|------------------|---------------|-------------------|
+| Current allocation | $ | % | - |
+| Recommended allocation | $ | % | +% |
+| Aggressive growth | $ | % | +% |
+| Cost optimization | $ | % | +% |
+
+---
+
+## Competitive Context
+
+| Metric | Our Performance | Industry Average | Gap |
+|--------|----------------|-----------------|-----|
+| Channel Mix Diversity | [X channels active] | [X channels] | |
+| Overall ROAS | [X]x | [X]x | |
+| Paid vs Organic Split | [X/X]% | [X/X]% | |
+| Digital vs Traditional | [X/X]% | [X/X]% | |
+
+---
+
+## Recommendations
+
+### Immediate Actions (This Week)
+
+1. **[Action]** -- [Expected impact], [Owner]
+2. **[Action]** -- [Expected impact], [Owner]
+
+### Short-Term (This Month)
+
+1. **[Action]** -- [Expected impact], [Owner]
+2. **[Action]** -- [Expected impact], [Owner]
+
+### Strategic (This Quarter)
+
+1. **[Action]** -- [Expected impact], [Owner]
+2. **[Action]** -- [Expected impact], [Owner]
+
+---
+
+*Template from campaign-analytics skill. Populate with data from attribution_analyzer.py, funnel_analyzer.py, and campaign_roi_calculator.py.*

package/skills/jarvis/engineering-team/marketing-skill/campaign-analytics/assets/expected_output.json

@@ -0,0 +1,110 @@
+{
+  "_description": "Expected output from running the 3 scripts against sample_campaign_data.json with --format json",
+
+  "attribution_analyzer": {
+    "_command": "python scripts/attribution_analyzer.py assets/sample_campaign_data.json --format json",
+    "summary": {
+      "total_journeys": 8,
+      "converted_journeys": 6,
+      "conversion_rate": 75.0,
+      "total_revenue": 3700.0,
+      "channels_observed": [
+        "direct", "display", "email", "organic_search",
+        "organic_social", "paid_search", "paid_social", "referral"
+      ]
+    },
+    "models": {
+      "first-touch": {
+        "organic_search": 700.0,
+        "paid_social": 1200.0,
+        "display": 350.0,
+        "organic_social": 800.0,
+        "referral": 650.0
+      },
+      "last-touch": {
+        "paid_search": 1500.0,
+        "direct": 2000.0,
+        "organic_search": 200.0
+      },
+      "linear": {
+        "organic_search": 666.67,
+        "email": 1003.33,
+        "paid_search": 718.33,
+        "paid_social": 300.0,
+        "direct": 460.0,
+        "display": 175.0,
+        "organic_social": 160.0,
+        "referral": 216.67
+      },
+      "time-decay": {
+        "organic_search": 582.38,
+        "email": 1053.68,
+        "paid_search": 881.03,
+        "paid_social": 178.4,
+        "direct": 638.82,
+        "display": 140.62,
+        "organic_social": 78.48,
+        "referral": 146.59
+      },
+      "position-based": {
+        "organic_search": 520.0,
+        "paid_search": 688.33,
+        "email": 456.67,
+        "paid_social": 480.0,
+        "direct": 800.0,
+        "display": 175.0,
+        "organic_social": 320.0,
+        "referral": 260.0
+      }
+    }
+  },
+
+  "funnel_analyzer": {
+    "_command": "python scripts/funnel_analyzer.py assets/sample_campaign_data.json --format json",
+    "_note": "Uses segment comparison mode since 'segments' key is present in the data",
+    "rankings": [
+      {"rank": 1, "segment": "organic", "overall_conversion_rate": 5.6, "total_entries": 5000, "total_conversions": 280},
+      {"rank": 2, "segment": "paid", "overall_conversion_rate": 3.0, "total_entries": 3000, "total_conversions": 90},
+      {"rank": 3, "segment": "email", "overall_conversion_rate": 2.5, "total_entries": 2000, "total_conversions": 50}
+    ],
+    "key_findings": {
+      "all_segments_bottleneck_absolute": "Awareness -> Interest",
+      "all_segments_bottleneck_relative": "Intent -> Purchase",
+      "best_performing_segment": "organic (5.6% overall conversion)",
+      "worst_performing_segment": "email (2.5% overall conversion)"
+    }
+  },
+
+  "campaign_roi_calculator": {
+    "_command": "python scripts/campaign_roi_calculator.py assets/sample_campaign_data.json --format json",
+    "portfolio_summary": {
+      "total_campaigns": 5,
+      "total_spend": 34000.0,
+      "total_revenue": 99000.0,
+      "total_profit": 65000.0,
+      "portfolio_roi_pct": 191.18,
+      "portfolio_roas": 2.91,
+      "blended_ctr_pct": 1.04,
+      "blended_cpl": 27.64,
+      "blended_cpa": 161.9,
+      "top_performer": "Spring Email Campaign",
+      "underperforming_campaigns": [
+        "Spring Email Campaign",
+        "Facebook Awareness Q1",
+        "LinkedIn B2B Outreach"
+      ]
+    },
+    "channel_summary": {
+      "email": {"spend": 5000.0, "revenue": 25000.0, "roi_pct": 400.0, "roas": 5.0},
+      "paid_search": {"spend": 12000.0, "revenue": 48000.0, "roi_pct": 300.0, "roas": 4.0},
+      "paid_social": {"spend": 14000.0, "revenue": 17000.0, "roi_pct": 21.43, "roas": 1.21},
+      "display": {"spend": 3000.0, "revenue": 9000.0, "roi_pct": 200.0, "roas": 3.0}
+    },
+    "key_findings": {
+      "most_profitable_channel": "paid_search ($36,000 profit)",
+      "highest_roas_channel": "email (5.0x ROAS)",
+      "unprofitable_campaign": "LinkedIn B2B Outreach (-$1,000 loss)",
+      "best_ctr": "Spring Email Campaign (5.0%)"
+    }
+  }
+}

package/skills/jarvis/engineering-team/marketing-skill/campaign-analytics/assets/sample_campaign_data.json

@@ -0,0 +1,151 @@
+{
+  "journeys": [
+    {
+      "journey_id": "j001",
+      "touchpoints": [
+        {"channel": "organic_search", "timestamp": "2025-10-01T10:00:00", "interaction": "click"},
+        {"channel": "email", "timestamp": "2025-10-05T14:30:00", "interaction": "open"},
+        {"channel": "paid_search", "timestamp": "2025-10-08T09:15:00", "interaction": "click"}
+      ],
+      "converted": true,
+      "revenue": 500.00
+    },
+    {
+      "journey_id": "j002",
+      "touchpoints": [
+        {"channel": "paid_social", "timestamp": "2025-10-02T11:00:00", "interaction": "click"},
+        {"channel": "organic_search", "timestamp": "2025-10-06T16:45:00", "interaction": "click"},
+        {"channel": "email", "timestamp": "2025-10-09T08:00:00", "interaction": "click"},
+        {"channel": "direct", "timestamp": "2025-10-10T13:20:00", "interaction": "visit"}
+      ],
+      "converted": true,
+      "revenue": 1200.00
+    },
+    {
+      "journey_id": "j003",
+      "touchpoints": [
+        {"channel": "display", "timestamp": "2025-10-03T09:30:00", "interaction": "view"},
+        {"channel": "paid_search", "timestamp": "2025-10-07T10:00:00", "interaction": "click"}
+      ],
+      "converted": true,
+      "revenue": 350.00
+    },
+    {
+      "journey_id": "j004",
+      "touchpoints": [
+        {"channel": "organic_social", "timestamp": "2025-10-01T08:00:00", "interaction": "click"},
+        {"channel": "email", "timestamp": "2025-10-04T12:00:00", "interaction": "click"},
+        {"channel": "paid_search", "timestamp": "2025-10-08T14:00:00", "interaction": "click"},
+        {"channel": "email", "timestamp": "2025-10-11T09:00:00", "interaction": "click"},
+        {"channel": "direct", "timestamp": "2025-10-12T16:00:00", "interaction": "visit"}
+      ],
+      "converted": true,
+      "revenue": 800.00
+    },
+    {
+      "journey_id": "j005",
+      "touchpoints": [
+        {"channel": "paid_social", "timestamp": "2025-10-05T10:00:00", "interaction": "click"},
+        {"channel": "display", "timestamp": "2025-10-08T11:30:00", "interaction": "view"}
+      ],
+      "converted": false,
+      "revenue": 0
+    },
+    {
+      "journey_id": "j006",
+      "touchpoints": [
+        {"channel": "referral", "timestamp": "2025-10-06T14:00:00", "interaction": "click"},
+        {"channel": "email", "timestamp": "2025-10-10T09:30:00", "interaction": "click"},
+        {"channel": "paid_search", "timestamp": "2025-10-13T11:00:00", "interaction": "click"}
+      ],
+      "converted": true,
+      "revenue": 650.00
+    },
+    {
+      "journey_id": "j007",
+      "touchpoints": [
+        {"channel": "organic_search", "timestamp": "2025-10-04T08:30:00", "interaction": "click"}
+      ],
+      "converted": true,
+      "revenue": 200.00
+    },
+    {
+      "journey_id": "j008",
+      "touchpoints": [
+        {"channel": "paid_social", "timestamp": "2025-10-07T13:00:00", "interaction": "click"},
+        {"channel": "organic_search", "timestamp": "2025-10-09T10:00:00", "interaction": "click"},
+        {"channel": "email", "timestamp": "2025-10-12T15:00:00", "interaction": "click"}
+      ],
+      "converted": false,
+      "revenue": 0
+    }
+  ],
+  "funnel": {
+    "stages": ["Awareness", "Interest", "Consideration", "Intent", "Purchase"],
+    "counts": [10000, 5200, 2800, 1400, 420]
+  },
+  "segments": {
+    "organic": {
+      "counts": [5000, 2800, 1600, 850, 280]
+    },
+    "paid": {
+      "counts": [3000, 1500, 750, 350, 90]
+    },
+    "email": {
+      "counts": [2000, 900, 450, 200, 50]
+    }
+  },
+  "stages": ["Awareness", "Interest", "Consideration", "Intent", "Purchase"],
+  "campaigns": [
+    {
+      "name": "Spring Email Campaign",
+      "channel": "email",
+      "spend": 5000.00,
+      "revenue": 25000.00,
+      "impressions": 50000,
+      "clicks": 2500,
+      "leads": 300,
+      "customers": 45
+    },
+    {
+      "name": "Google Search - Brand",
+      "channel": "paid_search",
+      "spend": 12000.00,
+      "revenue": 48000.00,
+      "impressions": 200000,
+      "clicks": 8000,
+      "leads": 600,
+      "customers": 120
+    },
+    {
+      "name": "Facebook Awareness Q1",
+      "channel": "paid_social",
+      "spend": 8000.00,
+      "revenue": 12000.00,
+      "impressions": 500000,
+      "clicks": 5000,
+      "leads": 200,
+      "customers": 25
+    },
+    {
+      "name": "Display Retargeting",
+      "channel": "display",
+      "spend": 3000.00,
+      "revenue": 9000.00,
+      "impressions": 800000,
+      "clicks": 1200,
+      "leads": 80,
+      "customers": 15
+    },
+    {
+      "name": "LinkedIn B2B Outreach",
+      "channel": "paid_social",
+      "spend": 6000.00,
+      "revenue": 5000.00,
+      "impressions": 120000,
+      "clicks": 600,
+      "leads": 50,
+      "customers": 5
+    }
+  ]
+}