agy-superpowers 5.2.2 → 5.2.3
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +47 -150
- package/package.json +1 -1
- package/template/agent/rules/scratch-scripts.md +37 -0
- package/template/agent/rules/superpowers.md +4 -51
- package/template/agent/skills/ai-integrated-product/SKILL.md +0 -57
- package/template/agent/skills/analytics-setup/SKILL.md +0 -51
- package/template/agent/skills/api-design/SKILL.md +0 -193
- package/template/agent/skills/app-store-optimizer/SKILL.md +0 -127
- package/template/agent/skills/auth-and-identity/SKILL.md +0 -167
- package/template/agent/skills/backend-developer/SKILL.md +0 -148
- package/template/agent/skills/bootstrapper-finance/SKILL.md +0 -55
- package/template/agent/skills/chrome-extension-developer/SKILL.md +0 -53
- package/template/agent/skills/community-manager/SKILL.md +0 -115
- package/template/agent/skills/content-marketer/SKILL.md +0 -111
- package/template/agent/skills/conversion-optimizer/SKILL.md +0 -142
- package/template/agent/skills/cto-architect/SKILL.md +0 -133
- package/template/agent/skills/customer-success-manager/SKILL.md +0 -126
- package/template/agent/skills/data-analyst/SKILL.md +0 -147
- package/template/agent/skills/devops-engineer/SKILL.md +0 -117
- package/template/agent/skills/email-infrastructure/SKILL.md +0 -164
- package/template/agent/skills/game-design/SKILL.md +0 -194
- package/template/agent/skills/game-developer/SKILL.md +0 -175
- package/template/agent/skills/growth-hacker/SKILL.md +0 -122
- package/template/agent/skills/idea-validator/SKILL.md +0 -55
- package/template/agent/skills/indie-legal/SKILL.md +0 -53
- package/template/agent/skills/influencer-marketer/SKILL.md +0 -141
- package/template/agent/skills/landing-page-builder/SKILL.md +0 -59
- package/template/agent/skills/launch-strategist/SKILL.md +0 -62
- package/template/agent/skills/market-researcher/SKILL.md +0 -53
- package/template/agent/skills/micro-saas-builder/SKILL.md +0 -56
- package/template/agent/skills/monetization-strategist/SKILL.md +0 -119
- package/template/agent/skills/paid-acquisition-specialist/SKILL.md +0 -119
- package/template/agent/skills/pricing-psychologist/SKILL.md +0 -58
- package/template/agent/skills/real-time-features/SKILL.md +0 -194
- package/template/agent/skills/retention-specialist/SKILL.md +0 -123
- package/template/agent/skills/rust-developer/SKILL.md +0 -281
- package/template/agent/skills/rust-developer/references/rust-rules/_sections.md +0 -231
- package/template/agent/skills/rust-developer/references/rust-rules/anti-clone-excessive.md +0 -124
- package/template/agent/skills/rust-developer/references/rust-rules/anti-collect-intermediate.md +0 -131
- package/template/agent/skills/rust-developer/references/rust-rules/anti-empty-catch.md +0 -132
- package/template/agent/skills/rust-developer/references/rust-rules/anti-expect-lazy.md +0 -95
- package/template/agent/skills/rust-developer/references/rust-rules/anti-format-hot-path.md +0 -141
- package/template/agent/skills/rust-developer/references/rust-rules/anti-index-over-iter.md +0 -125
- package/template/agent/skills/rust-developer/references/rust-rules/anti-lock-across-await.md +0 -127
- package/template/agent/skills/rust-developer/references/rust-rules/anti-over-abstraction.md +0 -120
- package/template/agent/skills/rust-developer/references/rust-rules/anti-panic-expected.md +0 -131
- package/template/agent/skills/rust-developer/references/rust-rules/anti-premature-optimize.md +0 -156
- package/template/agent/skills/rust-developer/references/rust-rules/anti-string-for-str.md +0 -122
- package/template/agent/skills/rust-developer/references/rust-rules/anti-stringly-typed.md +0 -167
- package/template/agent/skills/rust-developer/references/rust-rules/anti-type-erasure.md +0 -134
- package/template/agent/skills/rust-developer/references/rust-rules/anti-unwrap-abuse.md +0 -143
- package/template/agent/skills/rust-developer/references/rust-rules/anti-vec-for-slice.md +0 -121
- package/template/agent/skills/rust-developer/references/rust-rules/api-builder-must-use.md +0 -143
- package/template/agent/skills/rust-developer/references/rust-rules/api-builder-pattern.md +0 -187
- package/template/agent/skills/rust-developer/references/rust-rules/api-common-traits.md +0 -165
- package/template/agent/skills/rust-developer/references/rust-rules/api-default-impl.md +0 -177
- package/template/agent/skills/rust-developer/references/rust-rules/api-extension-trait.md +0 -163
- package/template/agent/skills/rust-developer/references/rust-rules/api-from-not-into.md +0 -146
- package/template/agent/skills/rust-developer/references/rust-rules/api-impl-asref.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/api-impl-into.md +0 -160
- package/template/agent/skills/rust-developer/references/rust-rules/api-must-use.md +0 -125
- package/template/agent/skills/rust-developer/references/rust-rules/api-newtype-safety.md +0 -162
- package/template/agent/skills/rust-developer/references/rust-rules/api-non-exhaustive.md +0 -177
- package/template/agent/skills/rust-developer/references/rust-rules/api-parse-dont-validate.md +0 -184
- package/template/agent/skills/rust-developer/references/rust-rules/api-sealed-trait.md +0 -168
- package/template/agent/skills/rust-developer/references/rust-rules/api-serde-optional.md +0 -182
- package/template/agent/skills/rust-developer/references/rust-rules/api-typestate.md +0 -199
- package/template/agent/skills/rust-developer/references/rust-rules/async-bounded-channel.md +0 -175
- package/template/agent/skills/rust-developer/references/rust-rules/async-broadcast-pubsub.md +0 -185
- package/template/agent/skills/rust-developer/references/rust-rules/async-cancellation-token.md +0 -203
- package/template/agent/skills/rust-developer/references/rust-rules/async-clone-before-await.md +0 -171
- package/template/agent/skills/rust-developer/references/rust-rules/async-join-parallel.md +0 -158
- package/template/agent/skills/rust-developer/references/rust-rules/async-joinset-structured.md +0 -195
- package/template/agent/skills/rust-developer/references/rust-rules/async-mpsc-queue.md +0 -171
- package/template/agent/skills/rust-developer/references/rust-rules/async-no-lock-await.md +0 -156
- package/template/agent/skills/rust-developer/references/rust-rules/async-oneshot-response.md +0 -191
- package/template/agent/skills/rust-developer/references/rust-rules/async-select-racing.md +0 -198
- package/template/agent/skills/rust-developer/references/rust-rules/async-spawn-blocking.md +0 -154
- package/template/agent/skills/rust-developer/references/rust-rules/async-tokio-fs.md +0 -167
- package/template/agent/skills/rust-developer/references/rust-rules/async-tokio-runtime.md +0 -169
- package/template/agent/skills/rust-developer/references/rust-rules/async-try-join.md +0 -172
- package/template/agent/skills/rust-developer/references/rust-rules/async-watch-latest.md +0 -189
- package/template/agent/skills/rust-developer/references/rust-rules/doc-all-public.md +0 -113
- package/template/agent/skills/rust-developer/references/rust-rules/doc-cargo-metadata.md +0 -147
- package/template/agent/skills/rust-developer/references/rust-rules/doc-errors-section.md +0 -122
- package/template/agent/skills/rust-developer/references/rust-rules/doc-examples-section.md +0 -161
- package/template/agent/skills/rust-developer/references/rust-rules/doc-hidden-setup.md +0 -149
- package/template/agent/skills/rust-developer/references/rust-rules/doc-intra-links.md +0 -138
- package/template/agent/skills/rust-developer/references/rust-rules/doc-link-types.md +0 -169
- package/template/agent/skills/rust-developer/references/rust-rules/doc-module-inner.md +0 -116
- package/template/agent/skills/rust-developer/references/rust-rules/doc-panics-section.md +0 -128
- package/template/agent/skills/rust-developer/references/rust-rules/doc-question-mark.md +0 -136
- package/template/agent/skills/rust-developer/references/rust-rules/doc-safety-section.md +0 -131
- package/template/agent/skills/rust-developer/references/rust-rules/err-anyhow-app.md +0 -179
- package/template/agent/skills/rust-developer/references/rust-rules/err-context-chain.md +0 -144
- package/template/agent/skills/rust-developer/references/rust-rules/err-custom-type.md +0 -152
- package/template/agent/skills/rust-developer/references/rust-rules/err-doc-errors.md +0 -145
- package/template/agent/skills/rust-developer/references/rust-rules/err-expect-bugs-only.md +0 -133
- package/template/agent/skills/rust-developer/references/rust-rules/err-from-impl.md +0 -152
- package/template/agent/skills/rust-developer/references/rust-rules/err-lowercase-msg.md +0 -124
- package/template/agent/skills/rust-developer/references/rust-rules/err-no-unwrap-prod.md +0 -115
- package/template/agent/skills/rust-developer/references/rust-rules/err-question-mark.md +0 -151
- package/template/agent/skills/rust-developer/references/rust-rules/err-result-over-panic.md +0 -130
- package/template/agent/skills/rust-developer/references/rust-rules/err-source-chain.md +0 -155
- package/template/agent/skills/rust-developer/references/rust-rules/err-thiserror-lib.md +0 -171
- package/template/agent/skills/rust-developer/references/rust-rules/lint-cargo-metadata.md +0 -138
- package/template/agent/skills/rust-developer/references/rust-rules/lint-deny-correctness.md +0 -107
- package/template/agent/skills/rust-developer/references/rust-rules/lint-missing-docs.md +0 -154
- package/template/agent/skills/rust-developer/references/rust-rules/lint-pedantic-selective.md +0 -118
- package/template/agent/skills/rust-developer/references/rust-rules/lint-rustfmt-check.md +0 -157
- package/template/agent/skills/rust-developer/references/rust-rules/lint-unsafe-doc.md +0 -133
- package/template/agent/skills/rust-developer/references/rust-rules/lint-warn-complexity.md +0 -131
- package/template/agent/skills/rust-developer/references/rust-rules/lint-warn-perf.md +0 -136
- package/template/agent/skills/rust-developer/references/rust-rules/lint-warn-style.md +0 -135
- package/template/agent/skills/rust-developer/references/rust-rules/lint-warn-suspicious.md +0 -122
- package/template/agent/skills/rust-developer/references/rust-rules/lint-workspace-lints.md +0 -172
- package/template/agent/skills/rust-developer/references/rust-rules/mem-arena-allocator.md +0 -168
- package/template/agent/skills/rust-developer/references/rust-rules/mem-arrayvec.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/mem-assert-type-size.md +0 -168
- package/template/agent/skills/rust-developer/references/rust-rules/mem-avoid-format.md +0 -147
- package/template/agent/skills/rust-developer/references/rust-rules/mem-box-large-variant.md +0 -158
- package/template/agent/skills/rust-developer/references/rust-rules/mem-boxed-slice.md +0 -139
- package/template/agent/skills/rust-developer/references/rust-rules/mem-clone-from.md +0 -147
- package/template/agent/skills/rust-developer/references/rust-rules/mem-compact-string.md +0 -149
- package/template/agent/skills/rust-developer/references/rust-rules/mem-reuse-collections.md +0 -174
- package/template/agent/skills/rust-developer/references/rust-rules/mem-smaller-integers.md +0 -159
- package/template/agent/skills/rust-developer/references/rust-rules/mem-smallvec.md +0 -138
- package/template/agent/skills/rust-developer/references/rust-rules/mem-thinvec.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/mem-with-capacity.md +0 -156
- package/template/agent/skills/rust-developer/references/rust-rules/mem-write-over-format.md +0 -172
- package/template/agent/skills/rust-developer/references/rust-rules/mem-zero-copy.md +0 -164
- package/template/agent/skills/rust-developer/references/rust-rules/name-acronym-word.md +0 -99
- package/template/agent/skills/rust-developer/references/rust-rules/name-as-free.md +0 -104
- package/template/agent/skills/rust-developer/references/rust-rules/name-consts-screaming.md +0 -94
- package/template/agent/skills/rust-developer/references/rust-rules/name-crate-no-rs.md +0 -78
- package/template/agent/skills/rust-developer/references/rust-rules/name-funcs-snake.md +0 -76
- package/template/agent/skills/rust-developer/references/rust-rules/name-into-ownership.md +0 -123
- package/template/agent/skills/rust-developer/references/rust-rules/name-is-has-bool.md +0 -127
- package/template/agent/skills/rust-developer/references/rust-rules/name-iter-convention.md +0 -129
- package/template/agent/skills/rust-developer/references/rust-rules/name-iter-method.md +0 -131
- package/template/agent/skills/rust-developer/references/rust-rules/name-iter-type-match.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/name-lifetime-short.md +0 -86
- package/template/agent/skills/rust-developer/references/rust-rules/name-no-get-prefix.md +0 -154
- package/template/agent/skills/rust-developer/references/rust-rules/name-to-expensive.md +0 -118
- package/template/agent/skills/rust-developer/references/rust-rules/name-type-param-single.md +0 -92
- package/template/agent/skills/rust-developer/references/rust-rules/name-types-camel.md +0 -65
- package/template/agent/skills/rust-developer/references/rust-rules/name-variants-camel.md +0 -101
- package/template/agent/skills/rust-developer/references/rust-rules/opt-bounds-check.md +0 -161
- package/template/agent/skills/rust-developer/references/rust-rules/opt-cache-friendly.md +0 -187
- package/template/agent/skills/rust-developer/references/rust-rules/opt-codegen-units.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/opt-cold-unlikely.md +0 -152
- package/template/agent/skills/rust-developer/references/rust-rules/opt-inline-always-rare.md +0 -141
- package/template/agent/skills/rust-developer/references/rust-rules/opt-inline-never-cold.md +0 -181
- package/template/agent/skills/rust-developer/references/rust-rules/opt-inline-small.md +0 -160
- package/template/agent/skills/rust-developer/references/rust-rules/opt-likely-hint.md +0 -171
- package/template/agent/skills/rust-developer/references/rust-rules/opt-lto-release.md +0 -130
- package/template/agent/skills/rust-developer/references/rust-rules/opt-pgo-profile.md +0 -167
- package/template/agent/skills/rust-developer/references/rust-rules/opt-simd-portable.md +0 -144
- package/template/agent/skills/rust-developer/references/rust-rules/opt-target-cpu.md +0 -154
- package/template/agent/skills/rust-developer/references/rust-rules/own-arc-shared.md +0 -141
- package/template/agent/skills/rust-developer/references/rust-rules/own-borrow-over-clone.md +0 -95
- package/template/agent/skills/rust-developer/references/rust-rules/own-clone-explicit.md +0 -135
- package/template/agent/skills/rust-developer/references/rust-rules/own-copy-small.md +0 -124
- package/template/agent/skills/rust-developer/references/rust-rules/own-cow-conditional.md +0 -135
- package/template/agent/skills/rust-developer/references/rust-rules/own-lifetime-elision.md +0 -134
- package/template/agent/skills/rust-developer/references/rust-rules/own-move-large.md +0 -134
- package/template/agent/skills/rust-developer/references/rust-rules/own-mutex-interior.md +0 -105
- package/template/agent/skills/rust-developer/references/rust-rules/own-rc-single-thread.md +0 -65
- package/template/agent/skills/rust-developer/references/rust-rules/own-refcell-interior.md +0 -97
- package/template/agent/skills/rust-developer/references/rust-rules/own-rwlock-readers.md +0 -122
- package/template/agent/skills/rust-developer/references/rust-rules/own-slice-over-vec.md +0 -119
- package/template/agent/skills/rust-developer/references/rust-rules/perf-black-box-bench.md +0 -153
- package/template/agent/skills/rust-developer/references/rust-rules/perf-chain-avoid.md +0 -136
- package/template/agent/skills/rust-developer/references/rust-rules/perf-collect-into.md +0 -133
- package/template/agent/skills/rust-developer/references/rust-rules/perf-collect-once.md +0 -120
- package/template/agent/skills/rust-developer/references/rust-rules/perf-drain-reuse.md +0 -137
- package/template/agent/skills/rust-developer/references/rust-rules/perf-entry-api.md +0 -134
- package/template/agent/skills/rust-developer/references/rust-rules/perf-extend-batch.md +0 -150
- package/template/agent/skills/rust-developer/references/rust-rules/perf-iter-lazy.md +0 -123
- package/template/agent/skills/rust-developer/references/rust-rules/perf-iter-over-index.md +0 -113
- package/template/agent/skills/rust-developer/references/rust-rules/perf-profile-first.md +0 -175
- package/template/agent/skills/rust-developer/references/rust-rules/perf-release-profile.md +0 -149
- package/template/agent/skills/rust-developer/references/rust-rules/proj-bin-dir.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/proj-flat-small.md +0 -133
- package/template/agent/skills/rust-developer/references/rust-rules/proj-lib-main-split.md +0 -148
- package/template/agent/skills/rust-developer/references/rust-rules/proj-mod-by-feature.md +0 -130
- package/template/agent/skills/rust-developer/references/rust-rules/proj-mod-rs-dir.md +0 -120
- package/template/agent/skills/rust-developer/references/rust-rules/proj-prelude-module.md +0 -155
- package/template/agent/skills/rust-developer/references/rust-rules/proj-pub-crate-internal.md +0 -139
- package/template/agent/skills/rust-developer/references/rust-rules/proj-pub-super-parent.md +0 -135
- package/template/agent/skills/rust-developer/references/rust-rules/proj-pub-use-reexport.md +0 -162
- package/template/agent/skills/rust-developer/references/rust-rules/proj-workspace-deps.md +0 -186
- package/template/agent/skills/rust-developer/references/rust-rules/proj-workspace-large.md +0 -162
- package/template/agent/skills/rust-developer/references/rust-rules/test-arrange-act-assert.md +0 -160
- package/template/agent/skills/rust-developer/references/rust-rules/test-cfg-test-module.md +0 -151
- package/template/agent/skills/rust-developer/references/rust-rules/test-criterion-bench.md +0 -171
- package/template/agent/skills/rust-developer/references/rust-rules/test-descriptive-names.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/test-doctest-examples.md +0 -168
- package/template/agent/skills/rust-developer/references/rust-rules/test-fixture-raii.md +0 -151
- package/template/agent/skills/rust-developer/references/rust-rules/test-integration-dir.md +0 -144
- package/template/agent/skills/rust-developer/references/rust-rules/test-mock-traits.md +0 -189
- package/template/agent/skills/rust-developer/references/rust-rules/test-mockall-mocking.md +0 -226
- package/template/agent/skills/rust-developer/references/rust-rules/test-proptest-properties.md +0 -161
- package/template/agent/skills/rust-developer/references/rust-rules/test-should-panic.md +0 -130
- package/template/agent/skills/rust-developer/references/rust-rules/test-tokio-async.md +0 -154
- package/template/agent/skills/rust-developer/references/rust-rules/test-use-super.md +0 -127
- package/template/agent/skills/rust-developer/references/rust-rules/type-enum-states.md +0 -154
- package/template/agent/skills/rust-developer/references/rust-rules/type-generic-bounds.md +0 -142
- package/template/agent/skills/rust-developer/references/rust-rules/type-never-diverge.md +0 -146
- package/template/agent/skills/rust-developer/references/rust-rules/type-newtype-ids.md +0 -160
- package/template/agent/skills/rust-developer/references/rust-rules/type-newtype-validated.md +0 -159
- package/template/agent/skills/rust-developer/references/rust-rules/type-no-stringly.md +0 -144
- package/template/agent/skills/rust-developer/references/rust-rules/type-option-nullable.md +0 -137
- package/template/agent/skills/rust-developer/references/rust-rules/type-phantom-marker.md +0 -188
- package/template/agent/skills/rust-developer/references/rust-rules/type-repr-transparent.md +0 -143
- package/template/agent/skills/rust-developer/references/rust-rules/type-result-fallible.md +0 -131
- package/template/agent/skills/saas-architect/SKILL.md +0 -139
- package/template/agent/skills/security-engineer/SKILL.md +0 -133
- package/template/agent/skills/seo-specialist/SKILL.md +0 -130
- package/template/agent/skills/solo-founder-ops/SKILL.md +0 -56
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name: data-analyst
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description: Use when setting up metrics frameworks, analyzing funnels, running cohort analysis, designing dashboards, or evaluating A/B test results
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-
| Mobile subscription | D30 retained paying users |
|
|
33
|
-
|
|
34
|
-
**NSM must:** correlate with revenue, be measurable weekly, be understandable by the whole team.
|
|
35
|
-
|
|
36
|
-
---
|
|
37
|
-
|
|
38
|
-
## Standard Metrics Framework
|
|
39
|
-
|
|
40
|
-
```
|
|
41
|
-
Acquisition: CAC, installs, signups, traffic source breakdown
|
|
42
|
-
Activation: Activation rate, time-to-aha-moment, onboarding completion %
|
|
43
|
-
Retention: D1/D7/D30 retention, DAU/MAU ratio, session frequency
|
|
44
|
-
Revenue: MRR, ARR, ARPU, LTV, churn rate (voluntary + involuntary)
|
|
45
|
-
Referral: Viral coefficient K, NPS, referral program conversion
|
|
46
|
-
```
|
|
47
|
-
|
|
48
|
-
**DAU/MAU ratio** = engagement quality indicator:
|
|
49
|
-
- > 50% = highly engaging (social / gaming)
|
|
50
|
-
- 20–40% = good (productivity tools)
|
|
51
|
-
- < 10% = low engagement / retention problem
|
|
52
|
-
|
|
53
|
-
---
|
|
54
|
-
|
|
55
|
-
## A/B Test Significance
|
|
56
|
-
|
|
57
|
-
| Metric | Requirement |
|
|
58
|
-
|--------|-------------|
|
|
59
|
-
| Sample size per variant | ≥ 1,000 (for conversion rates) |
|
|
60
|
-
| Minimum test duration | 2 weeks (captures weekly patterns) |
|
|
61
|
-
| Statistical significance | p < 0.05 (95% confidence) |
|
|
62
|
-
| Practical significance | Δ > 5% (otherwise not actionable) |
|
|
63
|
-
| Type I error risk | 5% — 1 in 20 "significant" results is false positive |
|
|
64
|
-
| Type II error | Run power analysis before test (sample size calculator) |
|
|
65
|
-
|
|
66
|
-
**Never stop a test early** — stopping when significance is first reached inflates Type I error rate.
|
|
67
|
-
|
|
68
|
-
---
|
|
69
|
-
|
|
70
|
-
## Cohort Analysis Interpretation
|
|
71
|
-
|
|
72
|
-
```
|
|
73
|
-
Week 0 cohort: users who signed up in week 0
|
|
74
|
-
Retention at Day 30 = % of week 0 cohort still active on day 30
|
|
75
|
-
|
|
76
|
-
Healthy retention curve: steep drop Day 0→7, then flattens (users who stay, stay)
|
|
77
|
-
Unhealthy curve: no flattening, continues declining → no core retained audience
|
|
78
|
-
```
|
|
79
|
-
|
|
80
|
-
---
|
|
81
|
-
|
|
82
|
-
## ❌ Anti-Patterns to Avoid
|
|
83
|
-
|
|
84
|
-
| ❌ NEVER DO | Why | ✅ DO INSTEAD |
|
|
85
|
-
|------------|-----|--------------|
|
|
86
|
-
| Report averages only | Averages hide bimodal distributions | Report medians + percentiles (p50, p90, p99) |
|
|
87
|
-
| Declare test winner before reaching significance | False positive — winner may be noise | Predetermined sample size + duration |
|
|
88
|
-
| Track everything, focus on nothing | Data overload → analysis paralysis | 3–5 top metrics per team |
|
|
89
|
-
| Compare dissimilar cohorts | Apples vs oranges | Cohort by signup date, not current period |
|
|
90
|
-
| Attribute all growth to last-click | Multi-touch attribution required | Use first-touch + last-touch + time-decay models |
|
|
91
|
-
| Ignore data quality | Garbage in, garbage out | Instrument → validate → trust |
|
|
92
|
-
|
|
93
|
-
---
|
|
94
|
-
|
|
95
|
-
## Questions You Always Ask
|
|
96
|
-
|
|
97
|
-
**When setting up metrics:**
|
|
98
|
-
- What is the North Star Metric, and how often can we measure it?
|
|
99
|
-
- Is this a leading or lagging indicator?
|
|
100
|
-
- How will data be collected — are there gaps in instrumentation?
|
|
101
|
-
|
|
102
|
-
**When analyzing a result:**
|
|
103
|
-
- Is the sample size large enough for significance?
|
|
104
|
-
- Could a confounding variable explain this change?
|
|
105
|
-
- Does the result hold when segmented by cohort/device/acquisition source?
|
|
106
|
-
|
|
107
|
-
---
|
|
108
|
-
|
|
109
|
-
## Red Flags
|
|
110
|
-
|
|
111
|
-
**Must fix:**
|
|
112
|
-
- [ ] No North Star Metric defined
|
|
113
|
-
- [ ] A/B tests declared significant before reaching 1,000 per variant
|
|
114
|
-
- [ ] No event tracking on key activation events
|
|
115
|
-
- [ ] Reporting only total signups / installs (not activated users)
|
|
116
|
-
|
|
117
|
-
**Should fix:**
|
|
118
|
-
- [ ] No cohort retention analysis (only aggregate retention)
|
|
119
|
-
- [ ] All metrics reported as averages (no percentiles)
|
|
120
|
-
- [ ] Dashboard not reviewed in weekly team ritual
|
|
121
|
-
|
|
122
|
-
---
|
|
123
|
-
|
|
124
|
-
## Who to Pair With
|
|
125
|
-
- `growth-hacker` — for AARRR funnel analysis and experiment design
|
|
126
|
-
- `product-manager` — for North Star Metric definition and outcome tracking
|
|
127
|
-
- `retention-specialist` — for retention curve and churn cohort analysis
|
|
128
|
-
|
|
129
|
-
---
|
|
130
|
-
|
|
131
|
-
## Key Formulas
|
|
132
|
-
|
|
133
|
-
```
|
|
134
|
-
MRR = paying_users × ARPU
|
|
135
|
-
ARR = MRR × 12
|
|
136
|
-
LTV = ARPU / monthly_churn_rate
|
|
137
|
-
CAC = total_acquisition_spend / new_customers
|
|
138
|
-
LTV:CAC ratio ≥ 3:1
|
|
139
|
-
DAU/MAU ratio = (DAU / MAU) × 100%
|
|
140
|
-
Viral coeff. K = invites_per_user × invite_conversion_rate
|
|
141
|
-
Monthly churn = churned_this_month / users_start_of_month
|
|
142
|
-
```
|
|
143
|
-
|
|
144
|
-
---
|
|
145
|
-
|
|
146
|
-
## Tools
|
|
147
|
-
Mixpanel · Amplitude · PostHog (self-hosted) · Metabase · Google Looker Studio · Statsig / LaunchDarkly (experiment platform) · Segment (data pipeline) · BigQuery / Redshift (data warehouse)
|
|
@@ -1,117 +0,0 @@
|
|
|
1
|
-
---
|
|
2
|
-
name: devops-engineer
|
|
3
|
-
description: Use when working on CI/CD pipelines, infrastructure, deployment, monitoring, or reliability engineering — regardless of cloud provider
|
|
4
|
-
---
|
|
5
|
-
|
|
6
|
-
# DevOps Engineer Lens
|
|
7
|
-
|
|
8
|
-
> **Philosophy:** Automate everything deployable. Observe everything running. Fail safely, recover fast.
|
|
9
|
-
> If it's not in version control, it doesn't exist. If it's not monitored, it will fail silently.
|
|
10
|
-
|
|
11
|
-
---
|
|
12
|
-
|
|
13
|
-
## ⚠️ ASK BEFORE ASSUMING
|
|
14
|
-
|
|
15
|
-
| What | Why it matters |
|
|
16
|
-
|------|----------------|
|
|
17
|
-
| **Cloud provider?** AWS / GCP / Azure / Fly / Railway | Determines services and tooling |
|
|
18
|
-
| **Team size?** Solo / small team | Determines complexity vs value trade-offs |
|
|
19
|
-
| **Current deploy process?** Manual / CI/CD | Determines where to start |
|
|
20
|
-
| **SLO requirements?** 99.9% / 99.99% | Drives infrastructure decisions |
|
|
21
|
-
|
|
22
|
-
When unspecified, assume small team + Docker + GitHub Actions + managed cloud (Railway/Fly/Render).
|
|
23
|
-
|
|
24
|
-
---
|
|
25
|
-
|
|
26
|
-
## Core Instincts
|
|
27
|
-
|
|
28
|
-
- **Immutable infrastructure** — never SSH to patch production; redeploy instead
|
|
29
|
-
- **Observability-first** — logs, metrics, traces before adding features
|
|
30
|
-
- **Fail fast, recover faster** — MTTR matters more than MTBF for indie hackers
|
|
31
|
-
- **Automate the deploy path** — every manual step is a future incident waiting to happen
|
|
32
|
-
- **Secrets are not config** — credentials never live in code or environment variables baked into images
|
|
33
|
-
|
|
34
|
-
---
|
|
35
|
-
|
|
36
|
-
## Reliability Thresholds
|
|
37
|
-
|
|
38
|
-
| SLO | Allowed downtime/month | Allowed downtime/year |
|
|
39
|
-
|-----|----------------------|----------------------|
|
|
40
|
-
| 99% | 7.3 hours | 3.65 days |
|
|
41
|
-
| 99.5% | 3.6 hours | 1.83 days |
|
|
42
|
-
| **99.9%** | **43 minutes** | **8.7 hours** |
|
|
43
|
-
| 99.95% | 21 minutes | 4.4 hours |
|
|
44
|
-
| 99.99% | 4.3 minutes | 52 minutes |
|
|
45
|
-
|
|
46
|
-
**For indie hackers:** 99.9% is the right target. 99.99% requires significant investment — only worth it when downtime costs > infra cost.
|
|
47
|
-
|
|
48
|
-
**Key metrics:**
|
|
49
|
-
- **MTTR** (Mean Time to Recovery): target < 15min for P1 incidents
|
|
50
|
-
- **MTBF** (Mean Time Between Failures): track over rolling 30 days
|
|
51
|
-
- **Deploy frequency**: healthy = multiple times/day; red flag = < once/week
|
|
52
|
-
|
|
53
|
-
---
|
|
54
|
-
|
|
55
|
-
## ❌ Anti-Patterns to Avoid
|
|
56
|
-
|
|
57
|
-
| ❌ NEVER DO | Why | ✅ DO INSTEAD |
|
|
58
|
-
|------------|-----|--------------|
|
|
59
|
-
| Deploy directly from local machine | "Works on my machine" incidents, no audit trail | CI/CD pipeline always |
|
|
60
|
-
| No staging environment | Production = first time bugs are discovered | Staging that mirrors prod |
|
|
61
|
-
| Secrets in `.env` committed to git | One git history leak = all creds compromised | Doppler / AWS Secrets Manager / Vault |
|
|
62
|
-
| Long-lived feature branches | Merge conflicts, integration hell | Trunk-based dev + feature flags |
|
|
63
|
-
| No rollback plan | Bad deploy = extended outage | Blue-green or canary + 1-click rollback |
|
|
64
|
-
| Alerts on everything | Alert fatigue = ignored alerts | Page only on SLO breaches, not symptoms |
|
|
65
|
-
| Manual database migrations | Easy to forget, easy to run wrong order | Migration runner in deploy pipeline |
|
|
66
|
-
|
|
67
|
-
---
|
|
68
|
-
|
|
69
|
-
## Questions You Always Ask
|
|
70
|
-
|
|
71
|
-
**When designing infrastructure:**
|
|
72
|
-
- What's the rollback plan if this deploy goes wrong?
|
|
73
|
-
- What does a 10x traffic spike do to this setup?
|
|
74
|
-
- How long does a full restore from backup take?
|
|
75
|
-
- Who gets paged when this fails at 3am?
|
|
76
|
-
|
|
77
|
-
**When reviewing CI/CD:**
|
|
78
|
-
- Does every PR get tested before merge?
|
|
79
|
-
- Are secrets injected at runtime, not baked into images?
|
|
80
|
-
- Is the deploy pipeline idempotent (safe to re-run)?
|
|
81
|
-
|
|
82
|
-
---
|
|
83
|
-
|
|
84
|
-
## Red Flags in Code Review / Infrastructure Review
|
|
85
|
-
|
|
86
|
-
**Must fix:**
|
|
87
|
-
- [ ] Secrets in source code, Dockerfiles, or `.env` committed to repo
|
|
88
|
-
- [ ] No health check endpoint on services
|
|
89
|
-
- [ ] No automated tests in CI pipeline
|
|
90
|
-
- [ ] Manual production deploys with no audit trail
|
|
91
|
-
|
|
92
|
-
**Should fix:**
|
|
93
|
-
- [ ] No staging environment (or staging diverged from prod)
|
|
94
|
-
- [ ] Database backups untested (backup ≠ restore test)
|
|
95
|
-
- [ ] Alerts firing on every error (not SLO-based)
|
|
96
|
-
- [ ] Single point of failure with no redundancy
|
|
97
|
-
|
|
98
|
-
---
|
|
99
|
-
|
|
100
|
-
## Who to Pair With
|
|
101
|
-
- `backend-developer` — for deployment architecture of APIs
|
|
102
|
-
- `data-analyst` — for metrics pipeline and observability stack
|
|
103
|
-
- `cto-architect` — for scaling decisions and infrastructure design
|
|
104
|
-
|
|
105
|
-
---
|
|
106
|
-
|
|
107
|
-
## Tool Reference
|
|
108
|
-
|
|
109
|
-
| Category | Tools |
|
|
110
|
-
|----------|-------|
|
|
111
|
-
| CI/CD | GitHub Actions, GitLab CI, CircleCI |
|
|
112
|
-
| Container | Docker, Kubernetes (k8s when you have a team), Fly.io, Railway |
|
|
113
|
-
| Secrets management | Doppler, AWS Secrets Manager, 1Password Secrets |
|
|
114
|
-
| Monitoring | Datadog, Grafana + Prometheus, Better Uptime |
|
|
115
|
-
| Error tracking | Sentry, Bugsnag |
|
|
116
|
-
| Logging | Papertrail, Logtail, CloudWatch |
|
|
117
|
-
| IaC | Terraform, Pulumi (for teams), SST (for AWS serverless) |
|
|
@@ -1,164 +0,0 @@
|
|
|
1
|
-
---
|
|
2
|
-
name: email-infrastructure
|
|
3
|
-
description: Use when setting up transactional email, managing deliverability, configuring SPF/DKIM/DMARC, building email templates, or debugging email delivery issues
|
|
4
|
-
---
|
|
5
|
-
|
|
6
|
-
# Email Infrastructure Lens
|
|
7
|
-
|
|
8
|
-
> **Philosophy:** Deliverability is a reputation game. One spam complaint can blacklist your domain for weeks.
|
|
9
|
-
> Transactional email is infrastructure — it must be reliable, observable, and tenant-isolated.
|
|
10
|
-
|
|
11
|
-
---
|
|
12
|
-
|
|
13
|
-
## Core Instincts
|
|
14
|
-
|
|
15
|
-
- **Domain reputation is fragile** — separate transactional from marketing; don't let bulk mail ruin auth emails
|
|
16
|
-
- **Sending ≠ delivering** — always verify delivery via bounce/open tracking and suppression lists
|
|
17
|
-
- **Never send from your root domain** — use a subdomain (`mail.yourdomain.com`) to protect your primary domain's reputation
|
|
18
|
-
- **Warm up new IPs/domains** — cold domains go to spam; ramp gradually
|
|
19
|
-
- **Unsubscribes are legal obligations** — CAN-SPAM, GDPR require easy opt-out
|
|
20
|
-
|
|
21
|
-
---
|
|
22
|
-
|
|
23
|
-
## Email Type Separation
|
|
24
|
-
|
|
25
|
-
| Type | Examples | Volume | Sender domain | Provider pool |
|
|
26
|
-
|------|----------|--------|---------------|--------------|
|
|
27
|
-
| **Transactional** | Password reset, invoice, welcome | Low | `mail.yourdomain.com` | Dedicated / transactional |
|
|
28
|
-
| **Lifecycle / product** | Trial ending, usage nudges | Medium | `mail.yourdomain.com` | Dedicated / transactional |
|
|
29
|
-
| **Marketing / newsletters** | Product updates, promotions | High | `newsletter.yourdomain.com` | Separate / marketing |
|
|
30
|
-
|
|
31
|
-
❗ **Critical:** Marketing and transactional must use separate sending pools. A spam complaint on a newsletter should never affect password reset delivery.
|
|
32
|
-
|
|
33
|
-
---
|
|
34
|
-
|
|
35
|
-
## DNS Authentication (Must Have)
|
|
36
|
-
|
|
37
|
-
```
|
|
38
|
-
SPF (Sender Policy Framework)
|
|
39
|
-
→ Declares which IPs are allowed to send email from your domain
|
|
40
|
-
→ Add to DNS: TXT record on yourdomain.com
|
|
41
|
-
→ Example: "v=spf1 include:sendgrid.net include:resend.com ~all"
|
|
42
|
-
→ Max 10 DNS lookups (hard limit); use flattening tools if exceeded
|
|
43
|
-
|
|
44
|
-
DKIM (DomainKeys Identified Mail)
|
|
45
|
-
→ Cryptographic signature proving email wasn't tampered with
|
|
46
|
-
→ Your ESP generates CNAME records; add to DNS
|
|
47
|
-
→ Check: "selector._domainkey.yourdomain.com"
|
|
48
|
-
|
|
49
|
-
DMARC (Domain-based Message Authentication)
|
|
50
|
-
→ Policy: what to do with emails that fail SPF/DKIM
|
|
51
|
-
→ Start: p=none (monitor) → move to p=quarantine → p=reject
|
|
52
|
-
→ Add: _dmarc.yourdomain.com TXT "v=DMARC1; p=quarantine; rua=mailto:dmarc@yourdomain.com"
|
|
53
|
-
→ DMARC aggregate reports tell you who's failing and why
|
|
54
|
-
|
|
55
|
-
Required order: SPF → DKIM → DMARC
|
|
56
|
-
Without all three: Google/Yahoo bulk sender requirements (2024) → emails rejected
|
|
57
|
-
```
|
|
58
|
-
|
|
59
|
-
---
|
|
60
|
-
|
|
61
|
-
## Deliverability Rules
|
|
62
|
-
|
|
63
|
-
| Rule | Why |
|
|
64
|
-
|------|-----|
|
|
65
|
-
| Spam complaint rate < **0.08%** | Google/Yahoo threshold; above = Gmail blocks |
|
|
66
|
-
| Hard bounce rate < **2%** | Remove bounced emails immediately |
|
|
67
|
-
| List hygiene: unverified emails | Never send to addresses that haven't confirmed |
|
|
68
|
-
| Unsubscribe link required | CAN-SPAM (US) + GDPR (EU) legal requirement |
|
|
69
|
-
| One-click unsubscribe (RFC 8058) | Gmail requires for bulk senders (> 5K/day) |
|
|
70
|
-
| Text version alongside HTML | Many spam filters penalize HTML-only |
|
|
71
|
-
|
|
72
|
-
---
|
|
73
|
-
|
|
74
|
-
## Email Queue Architecture
|
|
75
|
-
|
|
76
|
-
```
|
|
77
|
-
❌ NEVER send email synchronously in request handler:
|
|
78
|
-
POST /reset-password → send email → respond
|
|
79
|
-
|
|
80
|
-
✅ Queue email jobs:
|
|
81
|
-
POST /reset-password → create job in queue → respond 200
|
|
82
|
-
↓ (async)
|
|
83
|
-
Worker picks up job → send via ESP → log result
|
|
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Why: Email sending can take 1–3 seconds; timeouts → duplicate sends → user frustration
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Queue retry: 3 attempts with exponential backoff (1s, 5s, 30s)
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## Template Best Practices
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Structure:
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Testing:
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- Check: mail-tester.com (free quick test)
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## ❌ Anti-Patterns to Avoid
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| ❌ NEVER DO | Why | ✅ DO INSTEAD |
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|------------|-----|--------------|
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| Send from root domain | Spam complaints = root domain blacklisted | Use `mail.yourdomain.com` subdomain |
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| Marketing + transactional same pool | Marketing spam rates kill auth email delivery | Separate sender pools |
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| No SPF/DKIM/DMARC | Emails rejected by Gmail/Yahoo (2024 policy) | Configure all three before launch |
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| Retry email without checking bounces | Sending to bounced emails = reputation damage | Remove hard bounces immediately |
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| Suppress all email on one unsubscribe | User unsubscribes from marketing, loses auth emails | Separate marketing vs transactional opt-out lists |
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| Send email synchronously in API handler | Timeouts → duplicate sends → user sees email twice | Job queue always |
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## Questions You Always Ask
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**When setting up email:**
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- Are transactional and marketing emails on separate sending pools?
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- Is email sending queued (not synchronous in the request)?
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**When debugging delivery issues:**
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## Red Flags
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**Must fix:**
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- [ ] No DKIM/SPF/DMARC configured (emails fail Gmail/Yahoo)
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- [ ] Bounced addresses not being suppressed
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- [ ] Email sent synchronously in request handler
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**Should fix:**
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- [ ] No plaintext version of HTML emails
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- [ ] No DMARC report monitoring
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- [ ] Unsubscribe doesn't work within 10 seconds (CAN-SPAM requirement)
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---
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## Who to Pair With
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- `backend-developer` — for queue implementation and webhook handling
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- `security-engineer` — for email token security (reset links, magic links)
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- `devops-engineer` — for DNS configuration and monitoring
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---
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## Tools
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**ESP:** Resend · SendGrid · Postmark · AWS SES
|
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**Testing:** mail-tester.com · Litmus · Email on Acid
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**DNS check:** MXToolbox · DMARC Analyzer
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**Templates:** React Email · MJML
|
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|
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**Queue:** BullMQ / Inngest / Trigger.dev
|
|
@@ -1,194 +0,0 @@
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---
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name: game-design
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description: Use when designing game mechanics, core loops, progression systems, monetization for games, difficulty curves, tutorial design, or player psychology
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# Game Design Lens
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> **Philosophy:** Game design is the art of making decisions fun. Every system should answer: "Is this engaging?"
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> The best games feel instantly playable and endlessly deep.
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## Core Instincts
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|
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- **Core loop first** — if the core action isn't fun by itself, no meta-game will save it
|
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|
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- **Feel before balance** — a perfectly balanced but bad-feeling game fails; great feel forgives imbalance
|
|
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|
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- **Teach through play** — tutorials are a design failure if players need to read them
|
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|
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- **Intrinsic over extrinsic motivation** — players who play for rewards quit when rewards stop
|
|
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|
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- **Every system must serve the fantasy** — if a mechanic doesn't reinforce the core fantasy, cut it
|
|
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|
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|
|
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|
-
---
|
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|
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|
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|
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## Game Loop Hierarchy
|
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|
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```
|
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|
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Core Loop (seconds): The primary action (shoot, match, tap, build)
|
|
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|
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Meta Loop (minutes): Progression within a session (upgrade, complete level)
|
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|
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Outer Loop (days): Long-term progression (unlock, prestige, story)
|
|
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|
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|
|
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|
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Addiction comes from nested loops where each satisfies before feeding into the next.
|
|
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|
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|
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|
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Example: Clash Royale
|
|
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|
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Core: Battle (3 min)
|
|
34
|
-
Meta: Earn chest, open chest, get cards
|
|
35
|
-
Outer: Climb trophies, unlock arenas, seasonal ladder
|
|
36
|
-
```
|
|
37
|
-
|
|
38
|
-
---
|
|
39
|
-
|
|
40
|
-
## Player Motivation (Bartle Types)
|
|
41
|
-
|
|
42
|
-
| Type | Motivation | Engage with |
|
|
43
|
-
|------|-----------|-------------|
|
|
44
|
-
| **Achiever** | Goals, completion, rewards | Achievements, leaderboards, progress bars |
|
|
45
|
-
| **Explorer** | Discovery, secrets, lore | Hidden content, procedural worlds, narrative |
|
|
46
|
-
| **Socializer** | Connection, competition, cooperation | Guilds, co-op, chat, gifting |
|
|
47
|
-
| **Killer** | Competition, dominance | PvP, rankings, bragging rights |
|
|
48
|
-
|
|
49
|
-
**Indie hacker tip:** Mobile casual games are mostly Achievers. Design clear goals and visible progress.
|
|
50
|
-
|
|
51
|
-
---
|
|
52
|
-
|
|
53
|
-
## Difficulty Curve Design
|
|
54
|
-
|
|
55
|
-
```
|
|
56
|
-
Flow State (Csikszentmihalyi):
|
|
57
|
-
Too hard → frustration → quit
|
|
58
|
-
Too easy → boredom → quit
|
|
59
|
-
Balanced → flow → engagement
|
|
60
|
-
|
|
61
|
-
Difficulty progression rule:
|
|
62
|
-
Introduce mechanic (easy) → test mechanic (medium) → combine mechanics (hard)
|
|
63
|
-
Never introduce two new mechanics simultaneously
|
|
64
|
-
|
|
65
|
-
Rubber-band difficulty:
|
|
66
|
-
Dynamic difficulty adjustment (DDA): losing players get slight boost
|
|
67
|
-
Winning players face slight increase
|
|
68
|
-
Keeps sessions competitive without feeling rigged
|
|
69
|
-
```
|
|
70
|
-
|
|
71
|
-
---
|
|
72
|
-
|
|
73
|
-
## Monetization Design for Games
|
|
74
|
-
|
|
75
|
-
| Model | Player experience | Retention impact | Revenue potential |
|
|
76
|
-
|-------|------------------|-----------------|------------------|
|
|
77
|
-
| **Premium** (one-time) | ✅ No friction | ✅ High | 🔴 Capped |
|
|
78
|
-
| **IAP — cosmetics only** | ✅ No frustration | ✅ Good | 🟡 Medium |
|
|
79
|
-
| **IAP — progression** | ⚠️ Pay-to-win risk | ⚠️ Can harm f2p | 🟡 Medium |
|
|
80
|
-
| **Rewarded ads** | ✅ Player-initiated | ✅ Good if not forced | 🟡 Medium |
|
|
81
|
-
| **Battle pass** | ✅ FOMO + value | ✅ High (retention driver) | 🟢 High |
|
|
82
|
-
| **Subscriptions** | ✅ Predictable | ✅ Good | 🟢 High |
|
|
83
|
-
| **Gacha / loot boxes** | ⚠️ Controversy | ⚠️ Can be predatory | 🟢 High |
|
|
84
|
-
|
|
85
|
-
**Indie hacker safe defaults:** Rewarded ads + battle pass + cosmetic IAP.
|
|
86
|
-
**Avoid:** Pay-to-win IAP — destroys community trust and long-term retention.
|
|
87
|
-
|
|
88
|
-
---
|
|
89
|
-
|
|
90
|
-
## Onboarding / Tutorial Design Rules
|
|
91
|
-
|
|
92
|
-
```
|
|
93
|
-
Rule 1: Show, don't tell — demonstrate mechanics, don't explain them
|
|
94
|
-
Rule 2: Force the action — don't ask "do you want a tutorial?"; just do it
|
|
95
|
-
Rule 3: Reward immediately — first tutorial action must give satisfying feedback
|
|
96
|
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Rule 4: FTUE (First-Time User Experience) must complete in < 3 minutes
|
|
97
|
-
Rule 5: Every tutorial step has exactly ONE objective
|
|
98
|
-
Rule 6: Remove all failure states during tutorial — frustration at minute 1 = uninstall
|
|
99
|
-
Rule 7: No text walls — max 2 lines of instruction; ideally zero
|
|
100
|
-
```
|
|
101
|
-
|
|
102
|
-
---
|
|
103
|
-
|
|
104
|
-
## Game Balance Framework
|
|
105
|
-
|
|
106
|
-
```
|
|
107
|
-
Dominant strategy = game is solved → players get bored
|
|
108
|
-
No viable strategy = game is frustrating → players quit
|
|
109
|
-
|
|
110
|
-
Balanced game: multiple viable strategies, each with clear strengths and weaknesses
|
|
111
|
-
|
|
112
|
-
Rock-Paper-Scissors model:
|
|
113
|
-
A beats B, B beats C, C beats A
|
|
114
|
-
No single dominant option; strategy matters
|
|
115
|
-
|
|
116
|
-
Formulas:
|
|
117
|
-
DPS = Damage / Attack Speed
|
|
118
|
-
TTK (Time to Kill) = Target HP / DPS
|
|
119
|
-
Win rate = (Wins) / (Wins + Losses) — target ~50% ± 5% for PvP balance
|
|
120
|
-
```
|
|
121
|
-
|
|
122
|
-
---
|
|
123
|
-
|
|
124
|
-
## Game Metrics (KPIs)
|
|
125
|
-
|
|
126
|
-
| Metric | Definition | Target |
|
|
127
|
-
|--------|-----------|--------|
|
|
128
|
-
| D1 Retention | % players returning on day 1 | > 35% |
|
|
129
|
-
| D7 Retention | % players returning on day 7 | > 15% |
|
|
130
|
-
| D28 Retention | % players returning on day 28 | > 7% |
|
|
131
|
-
| Session length | Average time per session | 5–15 min (casual), 20–60 min (core) |
|
|
132
|
-
| Sessions per DAU | Average sessions per daily user | > 2 |
|
|
133
|
-
| ARPDAU | Revenue per daily active user | Varies; $0.05–$0.20 mobile casual |
|
|
134
|
-
| IPM (Installs per Mille) | Ad creative installs / 1K impressions | > 3 for performance |
|
|
135
|
-
| Day 0 tutorial completion | % who finish tutorial | > 70% |
|
|
136
|
-
|
|
137
|
-
---
|
|
138
|
-
|
|
139
|
-
## ❌ Anti-Patterns to Avoid
|
|
140
|
-
|
|
141
|
-
| ❌ NEVER DO | Why | ✅ DO INSTEAD |
|
|
142
|
-
|------------|-----|--------------|
|
|
143
|
-
| Skip the core loop to build meta first | Meta can't save a bad core loop | Fun core loop in < 2 weeks prototype |
|
|
144
|
-
| Pay-to-win IAP | Destroys PvP balance, harms f2p players | Cosmetics, convenience (not power) |
|
|
145
|
-
| Energy/timer gates early in FTUE | Players quit before experiencing value | First gate after player is hooked (> D3) |
|
|
146
|
-
| Tutorial that can be failed | Guaranteed failure = guaranteed uninstall | Guided, railroaded tutorial with no lose state |
|
|
147
|
-
| Random difficulty spikes | Perceived unfairness = rage quit | Smooth curve with intentional "boss" moments |
|
|
148
|
-
| Introducing 2 mechanics at once | Cognitive overload | One mechanic per level/screen |
|
|
149
|
-
| Rewarded ads forced (not voluntary) | Players hate interruption | Rewarded only — player initiates |
|
|
150
|
-
|
|
151
|
-
---
|
|
152
|
-
|
|
153
|
-
## Questions You Always Ask
|
|
154
|
-
|
|
155
|
-
**When designing a new mechanic:**
|
|
156
|
-
- Is this fun by itself? (Test with just the mechanic, no rewards)
|
|
157
|
-
- Does it reinforce the core fantasy of the game?
|
|
158
|
-
- How does a new player encounter this for the first time?
|
|
159
|
-
|
|
160
|
-
**When reviewing a level/system:**
|
|
161
|
-
- Does the difficulty curve make sense? No sudden spikes?
|
|
162
|
-
- What's the win rate data? (If PvP or competitive)
|
|
163
|
-
- What's the tutorial completion rate for this flow?
|
|
164
|
-
|
|
165
|
-
---
|
|
166
|
-
|
|
167
|
-
## Red Flags
|
|
168
|
-
|
|
169
|
-
**Must fix:**
|
|
170
|
-
- [ ] Tutorial can be failed or skipped with no guidance
|
|
171
|
-
- [ ] First session longer than 5 minutes before first reward
|
|
172
|
-
- [ ] Pay-to-win mechanics that affect PvP balance
|
|
173
|
-
- [ ] No distinct core loop (what does the player DO every 30 seconds?)
|
|
174
|
-
|
|
175
|
-
**Should fix:**
|
|
176
|
-
- [ ] No audio/haptic feedback on primary action
|
|
177
|
-
- [ ] Difficulty spikes without escalation curve
|
|
178
|
-
- [ ] Monetization gating content needed to progress (not convenience)
|
|
179
|
-
|
|
180
|
-
---
|
|
181
|
-
|
|
182
|
-
## Who to Pair With
|
|
183
|
-
- `game-developer` — for technical implementation of mechanics
|
|
184
|
-
- `mobile-developer` — for mobile UX and platform guidelines
|
|
185
|
-
- `monetization-strategist` — for IAP pricing and revenue modeling
|
|
186
|
-
- `retention-specialist` — for D1/D7/D28 funnel analysis
|
|
187
|
-
|
|
188
|
-
---
|
|
189
|
-
|
|
190
|
-
## Reference Frameworks
|
|
191
|
-
- **MDA Framework** (Mechanics → Dynamics → Aesthetics) — Hunicke, LeBlanc, Zubek
|
|
192
|
-
- **Bartle's Player Types** — motivation segmentation for multiplayer
|
|
193
|
-
- **Flow State** — Csikszentmihalyi's challenge/skill balance
|
|
194
|
-
- **Octalysis** — Yu-kai Chou's gamification framework (8 core drives)
|