@veyralabs/skills 0.1.0

package/skills/domainforge/references/brand-archetypes.md

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+# Brand Archetypes — DomainForge Reference
+
+Detailed naming conventions and real-world examples for each archetype.
+
+---
+
+## B2B SaaS
+
+**Energy:** Clean, confident, metaphorical. The name implies movement, clarity, or structure without describing the feature.
+
+**Naming rules:**
+- 2 syllables preferred
+- Avoid literal product descriptors
+- Strong in .io, .com, .app
+- Names should work on a pitch deck and a billboard equally
+
+**Real examples:** Linear, Notion, Loom, Coda, Airtable, Asana, Monday, Intercom, Segment, Amplitude
+
+**Generated in this style:** Florae, Tarka, Velta, Quell, Driftio, Relais, Lumora
+
+---
+
+## DevTool / CLI
+
+**Energy:** Technical, fast, lowercase-first, terminal-native. The name should look good in a README code block.
+
+**Naming rules:**
+- Ultra short: 3-6 chars ideal
+- Works in lowercase: `bun`, `zed`, `vite`, `elysia`, `hono`
+- Hard consonants, one or two syllables
+- .dev, .sh, .io, .build are natural TLDs
+
+**Real examples:** Vite, Bun, Deno, Zed, Hono, Elysia, Nx, Turbo, Rspack, Biome
+
+**Generated in this style:** Kolt, Trakt, Vex, Quik, Flox, Zarx, Pakt
+
+---
+
+## Consumer AI / Assistant
+
+**Energy:** Warm, approachable, slightly magical. The name should make someone feel they're talking to a smart friend, not a machine.
+
+**Naming rules:**
+- Soft consonants: l, m, n, r, v
+- Often ends in a vowel sound
+- Works well with color-based brand identity
+- .ai, .com, .app
+
+**Real examples:** Claude, Gemini, Perplexity, Otter, Arc, Luma, Cleo, Elsa
+
+**Generated in this style:** Lumio, Vela, Miren, Norai, Elva, Cavio, Flori
+
+---
+
+## Fintech / Finance
+
+**Energy:** Trust, precision, motion. The name should feel like a Bloomberg terminal meets a design studio.
+
+**Naming rules:**
+- Sharp, confident, no ambiguity
+- Avoid anything that sounds like a bank from 1990
+- Money metaphors are fine if subtle (Ramp, Brex)
+- .com preferred for trust. .io acceptable for startup phase.
+
+**Real examples:** Stripe, Brex, Ramp, Fey, Mercury, Woven, Pilot, Rippling
+
+**Generated in this style:** Relo, Vault, Quota, Ledge, Pario, Finem, Strata
+
+---
+
+## Crypto / Web3
+
+**Energy:** Abstract, futuristic, mythological, or mathematical. Conveys decentralization and boldness.
+
+**Naming rules:**
+- Abstract or mythological references work well
+- Single strong word or invented word
+- .xyz, .eth, .io, .network
+- Avoid: "Chain", "Block", "Coin", "Token" as standalone words (oversaturated)
+
+**Real examples:** Uniswap, Phantom, Zora, Blur, Magic Eden, Argent, Aztec, Arbitrum
+
+**Generated in this style:** Zorex, Vanta, Epoch, Axiom, Phaos, Kairos, Ethra
+
+---
+
+## Marketplace / Community
+
+**Energy:** Active verbs, community ownership, mutual benefit. The name should feel like a place people go, not a tool they use.
+
+**Naming rules:**
+- Often a noun that implies gathering or exchange
+- Avoid corporate suffixes
+- .com strongly preferred (trust for transactions)
+- Names can be slightly longer (8-10 chars) if memorable
+
+**Real examples:** Faire, Convoy, Lemon, Airbnb, Etsy, Depop, Whatnot
+
+**Generated in this style:** Parcel, Agora, Cordo, Vaunt, Quorum, Relai, Bourse
+
+---
+
+## Agency / Studio / Creative
+
+**Energy:** Distinctive, memorable, slightly mysterious. The name is itself a creative act.
+
+**Naming rules:**
+- Can be more unusual than product companies
+- Single strong word or a word pair
+- The name IS the brand — it doesn't need to hint at services
+- .com, .studio, .co, .design
+
+**Real examples:** Pentagram, Huge, Instrument, IDEO, Ueno, Frog, Wolff Olins, Character
+
+**Generated in this style:** Sonder, Veld, Karst, Plinth, Tenon, Gravel, Serif
+
+---
+
+## Viral / Consumer App
+
+**Energy:** Ultra-sticky, short enough to say in a conversation, works as a verb. "I'll just [name] it."
+
+**Naming rules:**
+- 4-6 characters max for elite tier
+- Can be a real word used out of context (Snap, Zoom, Slack)
+- Invented words must be phonetically obvious
+- .com ideally, .app acceptable
+
+**Real examples:** Snap, Zoom, Slack, Loom, Figma, Duolingo, Vine, Kik, Byte
+
+**Generated in this style:** Flick, Noti, Velo, Quip, Swiv, Drft, Glim
+
+---
+
+## Open Source / Indie Hacker
+
+**Energy:** Clever, slightly nerdy, expressive. The community should feel like they discovered a secret.
+
+**Naming rules:**
+- Wordplay and references welcome
+- Can be slightly longer if the reference is clever
+- Works in `.dev`, `.sh`, `.tools`, `.fyi`
+- GitHub org name matters as much as domain
+
+**Real examples:** Excalidraw, Mermaid, Obsidian, Logseq, Foam, Tana, Anytype
+
+**Generated in this style:** Dendron, Vellum, Glyph, Praxis, Quartz, Ligature, Motif

package/skills/domainforge/references/examples/sample-outputs.md

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+# Sample Outputs — DomainForge Reference
+
+Reference examples of full analyses. Use these to calibrate output quality and format.
+
+---
+
+## Example 1: B2B Project Management SaaS
+
+**User input:** "I'm building a project management tool for design teams"
+
+---
+
+## DomainForge Analysis — Design Team Project Management
+
+**Archetype detected:** B2B SaaS / Design-adjacent
+**Naming mode:** Unicorn (prioritizing brandability)
+
+---
+
+### Top Recommendations
+
+#### 1. florae.io — 91/100
+Florae carries the Latin root for flora (organic growth, living systems) while the -ae ending gives it an elegant, design-studio quality. It communicates structure and life without being literal. Feels at home in a Figma plugin panel, a Notion-style homepage, or a Linear-style app.
+
+**Domain:** florae.io — likely available (~$38/yr Porkbun)
+**Social:** @florae — check X, GitHub, Instagram
+**Trademark:** Clean — no known conflicts
+**Scoring:** Brandability 24/25 · Pronunciation 14/15 · Memorability 13/15 · Length 10/10 · SEO 7/10 · Social 8/10 · Trademark 10/10 · Viral 5/5
+
+#### 2. tarka.app — 86/100
+Tarka is an invented word built on strong phonetics — hard T opening, clean two syllables, -a ending that works across languages. It has the energy of a design tool that moves fast. Short enough for an icon, distinctive enough to own.
+
+**Domain:** tarka.app — likely available (~$14/yr)
+**Social:** @tarka — moderate availability, check first
+**Trademark:** Clean
+**Scoring:** Brandability 22/25 · Pronunciation 15/15 · Memorability 13/15 · Length 10/10 · SEO 6/10 · Social 7/10 · Trademark 10/10 · Viral 3/5
+
+#### 3. veltra.io — 83/100
+Veltra combines "velocity" with the "-tra" suffix common in elegant Latin-derived words. Reads as premium, motion-oriented, and international. Strong visual shape — ascenders (l, t) create a distinctive wordmark.
+
+**Domain:** veltra.io — available (~$35/yr)
+**Social:** @veltra — likely available
+**Trademark:** Check against "Veltra" travel company (different industry, manageable)
+**Scoring:** Brandability 21/25 · Pronunciation 14/15 · Memorability 12/15 · Length 9/10 · SEO 6/10 · Social 8/10 · Trademark 8/10 · Viral 5/5
+
+---
+
+### Also Strong (75-84)
+
+- **lumora.co** — 81/100 — Warm, premium, evocative. Luma + -ora. Strong for a design-adjacent product that wants to feel approachable.
+- **kestrel.app** — 79/100 — A real word (bird of prey, speed) used out-of-context. Memorable, distinctive, visual. Check trademark.
+- **relais.io** — 76/100 — French for "relay" or "waystation". Subtle, international, collaborative energy.
+
+---
+
+### Naming Evolution Tree
+
+```
+task + design
+ ├─ taskora (too literal)
+ ├─ florae (winner — abstracted from growth/structure)
+ ├─ veltra (motion/velocity angle)
+ ├─ tarka (phonetic construction)
+ └─ krona (time/completion, Norse root)
+```
+
+---
+
+### Registrar Recommendation
+
+For **florae.io**: Porkbun ($38.08/yr renewal) or Cloudflare Registrar.
+For **tarka.app**: Porkbun or Namecheap (~$14/yr). .app requires HTTPS (already best practice).
+
+---
+
+## Example 2: Developer CLI Tool
+
+**User input:** "Building a CLI tool for managing environment variables across projects"
+
+---
+
+## DomainForge Analysis — Environment Variable CLI Tool
+
+**Archetype detected:** DevTool / CLI
+**Naming mode:** Indie Hacker + DevTool (short, technical, lowercase-first)
+
+---
+
+### Top Recommendations
+
+#### 1. envx.dev — 94/100
+`env` (universally understood in developer context) + `x` (the execution/extension convention). It reads naturally in a terminal: `npx envx init`, `envx push`, `envx pull`. The `.dev` TLD makes it unambiguous. Extremely memorable in the developer community.
+
+**Domain:** envx.dev — check availability (~$12/yr)
+**Social:** @envxdev on GitHub (primary), @envx on X
+**Trademark:** Clean
+
+#### 2. dotforge.dev — 88/100
+.dotfile + forge. Developer community understands `.` prefix conventions immediately. Strong combination of familiar reference and creation energy.
+
+**Domain:** dotforge.dev — available (~$12/yr)
+**Social:** @dotforge — likely available
+**Trademark:** Clean
+
+#### 3. vaultx.sh — 84/100
+Vault (secure storage) + x (CLI convention). `.sh` TLD is a cultural signal for shell tools. `vault` communicates security without overthinking it.
+
+**Domain:** vaultx.sh — check availability (~$10/yr)
+**Social:** @vaultx — moderate availability
+**Trademark:** Flag — HashiCorp Vault is well-known. Consider alternative if going commercial.
+
+---
+
+### Also Strong
+
+- **dotenv.run** — 80/100 — `dotenv` is the exact term of art, .run implies CLI execution. Very keyword-rich.
+- **envault.dev** — 78/100 — `env` + `vault`. Descriptive but clever portmanteau.
+- **quark.sh** — 76/100 — Physics reference (smallest unit). Clean, 5 chars, .sh TLD. Perfectly brandable.
+
+---
+
+## Example 3: SEO Skill Integration
+
+**Context:** User is working on SEO strategy targeting "project management for remote teams"
+
+---
+
+*DomainForge activating in SEO mode to complement current strategy.*
+
+**SEO Domain Recommendations** (keyword-aligned):
+
+| Domain | Search interest | Competition | Verdict |
+|--------|----------------|-------------|---------|
+| remotetasks.io | Medium | High | Skip — too generic |
+| asyncwork.app | Low | Low | Interesting — emerging term |
+| teamdrift.co | Low | Very low | Brand + SEO balance |
+| remotehq.io | Medium | Medium | Overused pattern — skip |
+
+**Recommendation in SEO context:** `asyncwork.app` targets an emerging keyword ("async work", "async team") with low competition, and the domain itself is brandable enough to double as a real product name. Score: 79/100.
+
+*For a full brand naming analysis, run DomainForge standalone on this project.*

package/skills/domainforge/references/naming-patterns.md

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+# Naming Patterns — DomainForge Reference
+
+A systematic library of naming techniques with examples. Use these to generate diverse, high-quality name candidates.
+
+---
+
+## Pattern 1: Phonetic Construction
+
+Build words from scratch using phonetic principles. Hard consonants (k, v, x, t, r) + short vowels = strong brand energy.
+
+**Formula:** [hard consonant] + [short vowel] + [consonant cluster] + [vowel ending]
+
+**Strong consonant openers:** K, V, T, R, B, Z, Dr, Str, Tr, Fl, Gr
+**Strong endings:** -ra, -ta, -ix, -ex, -io, -a, -on, -ar
+
+**Examples generated:**
+- Kova (ko-va) — clean, two syllables
+- Veltra — motion + structure
+- Trixa — technical, memorable
+- Zarka — exotic, strong
+- Florix — botanical + tech
+- Drova — fast, directional
+
+---
+
+## Pattern 2: Latin/Greek Root Mining
+
+Classical roots are underused. They feel learned without being inaccessible.
+
+**High-value Latin roots:**
+
+| Root | Meaning | Branding angle |
+|------|---------|----------------|
+| lumen | light | clarity, illumination, insight |
+| forma | shape, form | design, structure, output |
+| nexus | connection | network, integration, link |
+| arbor | tree | growth, structure, branching |
+| finis | end, boundary | completion, precision |
+| plex | network, woven | complexity, integration |
+| vox | voice | communication, audio |
+| apex | peak | excellence, achievement |
+| iter | journey, path | workflow, progress |
+| ratio | reason, calculation | analytics, logic |
+
+**Derivative examples:**
+- Lumora (lumen + -ora suffix) = light-like, elegant
+- Formix (forma + -ix) = structured, technical
+- Plexio (plex + -io) = networked platform feel
+- Arbora (arbor + -a) = growth-oriented
+
+**High-value Greek roots:**
+
+| Root | Meaning | Branding angle |
+|------|---------|----------------|
+| aether | sky, upper air | cloud, elevation |
+| kairos | the right moment | timing, optimization |
+| phaos | light | clarity, AI, insight |
+| telos | end, goal | achievement, outcomes |
+| logos | word, reason | content, intelligence |
+| holos | whole | complete, unified |
+
+---
+
+## Pattern 3: Semantic Blending
+
+Take two meaningful words, truncate both, merge them. The result should flow naturally.
+
+**Process:**
+1. Pick two words with relevant meaning
+2. Try 3-4 truncation points for each
+3. Combine and test phonetically
+4. Drop syllables until it flows
+
+**Examples:**
+
+| Word 1 | Word 2 | Result | Notes |
+|--------|--------|--------|-------|
+| flow | archive | Florc → **Florvex** | push further from obvious |
+| relay | motion | Rel + Mo → **Relmo** | clean, 2 syllables |
+| draft | engine | Draf + In → **Drafin** | clean |
+| pulse | framework | Puls + Ra → **Pulsra** | invented, clean |
+| shift | record | Shif + to → **Shifto** | better than Shifrec |
+
+**Key insight:** The blend works when you can't tell where one word ends and the other begins.
+
+---
+
+## Pattern 4: Modified Real Words
+
+Take a real, familiar word and make it slightly unreal. Just enough to be ownable.
+
+**Techniques:**
+- Drop the last letter: `Note → Noto`, `Frame → Frama`
+- Change one vowel: `Draft → Dreft`, `Craft → Creft`
+- Add one letter: `Arc → Arco`, `Flux → Fluxa`
+- Swap a consonant: `Link → Linc`, `Track → Trakk`
+
+**Strong source words for modification:**
+Arc, Beam, Bolt, Cast, Core, Craft, Crest, Dash, Draft, Draw, Drift, Edge, Flow, Forge, Frame, Gleam, Grid, Helm, Hook, Jolt, Key, Lace, Lane, Layer, Lead, Lens, Link, Loop, Mark, Mesh, Mode, Node, Note, Path, Pilot, Port, Prism, Pulse, Relay, Ridge, Ring, Root, Route, Rune, Scale, Scout, Seed, Shift, Signal, Sketch, Slate, Slice, Slide, Sort, Space, Span, Sprint, Stage, Stem, Stream, Strike, Surge, Sweep, Sync, Thread, Track, Trace, Trail, Tune, Vault, View, Wave, Weave, Zone
+
+---
+
+## Pattern 5: Compound Truncation
+
+Two complete words mashed together. Keep it under 10 chars total.
+
+**Rule:** Both words must survive truncation and still carry meaning.
+
+**Good compounds:**
+- `byteforge` (byte + forge) — technical + creation
+- `stacklane` (stack + lane) — developer + path
+- `driftwork` (drift + work) — motion + structure (8 chars) ✓
+- `dotforge` (dotfile + forge) — developer community signal + creation
+
+**Strong short prefixes for compounds:**
+arc, bit, bot, byte, cue, dev, dot, fly, hop, hub, ion, key, lab, low, net, node, one, ops, pop, raw, run, tap, via, web, wire, zero
+
+---
+
+## Pattern 6: The Naming Evolution Tree
+
+Start from one root concept and branch in 5+ directions before committing.
+
+**Template:**
+```
+[root concept]
+ ├─ literal form (usually bad, but start here)
+ ├─ metaphorical form
+ ├─ phonetic variation
+ ├─ Latin/Greek derivative
+ └─ modified/blended form
+```
+
+**Example — root concept: "momentum"**
+```
+momentum
+ ├─ Momentum (bad: too long, not ownable)
+ ├─ Momen (truncated, passable)
+ ├─ Movo (motion + -o suffix)
+ ├─ Impetus (too formal, interesting)
+ ├─ Kyneto (Greek kinetos = moving)
+ ├─ Velo (velo = fast, Latin)
+ ├─ Torque (real word, physics)
+ └─ Torqa (modified, ownable) ← strong candidate
+```
+
+Always run this tree before presenting names. Ensures diversity of approach.
+
+---
+
+## Anti-Pattern Library
+
+Names that should never be recommended.
+
+**Banned prefixes:**
+Smart, Next, Fast, Quick, Easy, Best, Top, Pro, Super, Ultra, Hyper, Mega, Power, Auto, Digital, Digi, Tech, Techno, AI (as prefix without strong reason)
+
+**Banned suffixes:**
+-Pro, -Hub, -Platform, -Solution, -Suite, -System, -Engine, -Tool, -Service, -Online, -Now, -Plus, -Max, -360, -365, -24/7
+
+**Banned patterns:**
+- Two-word generic compounds: TaskManager, FileOrganizer, DataAnalyzer
+- Misspelled common words for no reason: Kool, Xpert, Gr8
+- Geek-coded nonsense: l33t, h4x, pwn
+- Anything ending in -ify or -ize alone: Taskify, Notionize
+- Acronyms that spell nothing: BPMS, SAAS, CRMS
+
+**The test:** Say the name out loud: *"Have you tried [name]?"* — If it sounds like you're describing a feature rather than a product, it fails.

package/skills/domainforge/references/scoring-rubric.md

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+# Scoring Rubric — DomainForge Reference
+
+Detailed evaluation criteria for each scoring factor. Total: 100 points.
+
+---
+
+## 1. Brandability (25 points)
+
+The most important factor. A brandable name is ownable, distinctive, and evocative without being literal.
+
+**25 pts:** Instantly evocative. Could be mistaken for a funded YC startup. Feels inevitable in retrospect. No one else would have this name.
+
+**20 pts:** Strong brand potential. Distinctive, not generic. Minor issues (slight literal hint, or minor phonetic awkwardness).
+
+**15 pts:** Decent. Works but forgettable. Might be used by other small companies in adjacent spaces.
+
+**10 pts:** Generic. Describes the category. Could be anyone's product name.
+
+**0-5 pts:** Terrible. Contains "Smart", "Pro", "Next", "Hub", "Platform", "Solution", "AI" as standalone suffix, or "Tech" as suffix.
+
+**Questions to evaluate:**
+- Would a journalist write this name in an article without needing to explain it?
+- Could this appear on a billboard with only the name and a logo?
+- Is it ownable in a crowded market?
+
+---
+
+## 2. Pronunciation (15 points)
+
+The name must be sayable by anyone, anywhere. If someone can't say it on a podcast without spelling it out, it fails.
+
+**15 pts:** Phonetically obvious. Pronounceable in English, Spanish, Mandarin, German with no ambiguity.
+
+**12 pts:** Clear in English. Minor ambiguity in other languages (acceptable for US-focused products).
+
+**8 pts:** Requires a moment of thought. Could be said two ways. Might cause embarrassment on a podcast.
+
+**4 pts:** Regularly mispronounced. Confusing vowel combinations. Silent letters that aren't obvious.
+
+**0 pts:** Unpronounceable or actively confusing.
+
+**Red flags:**
+- `gh` in unexpected positions
+- `ph` that could be read as `f` or `p`
+- Endings in `-cht`, `-gn`, `-mn`
+- Double vowels with ambiguous pronunciation: `ei`, `ie`, `oe` mid-word
+
+---
+
+## 3. Memorability (15 points)
+
+Will someone remember this name 48 hours after hearing it once?
+
+**15 pts:** Sticks immediately. Phonetic hooks. Rhythm. Visual distinctiveness. Could be recalled after hearing in passing.
+
+**12 pts:** Memorable with one repetition.
+
+**8 pts:** Forgettable. Blends in with similar names in the space.
+
+**4 pts:** Actively hard to remember. No hooks, no rhythm, no distinctiveness.
+
+**0 pts:** Interchangeable with dozens of other names. No retrieval cue.
+
+**What aids memorability:**
+- Alliteration (partial or full)
+- Unexpected consonant clusters
+- Real words used out-of-context (Stripe is a stripe)
+- Strong visual shape (short words with tall letters: k, l, h, t)
+- Ends with a hard stop: Stripe, Slack, Brex, Spark
+
+---
+
+## 4. Length & Shape (10 points)
+
+Shorter is almost always better. But more important than length is the visual and phonetic shape.
+
+**10 pts:** 4-6 characters. Perfect. Works on favicon, app icon, business card, billboard.
+
+**8 pts:** 7-8 characters. Good. Still works everywhere.
+
+**6 pts:** 9-10 characters. Acceptable. Gets long in some contexts.
+
+**3 pts:** 11-12 characters. Borderline. Will get truncated on mobile.
+
+**0 pts:** 13+ characters, or contains hyphens, numbers, or special characters.
+
+**Shape bonus (+2, applied outside rubric):** If the name has strong visual letter shape — ascenders and descenders creating visual rhythm — note it as a branding advantage. Example: `Figma` has visual balance. `Stripe` has strong uprights.
+
+---
+
+## 5. SEO Keyword Potential (10 points)
+
+This factor's weight doubles (to 20) when the user is in SEO mode.
+
+**10 pts:** Contains a high-volume keyword that is also not oversaturated. Domain doubles as a search entry point.
+
+**7 pts:** Keyword adjacent. Topically relevant without being exact-match.
+
+**4 pts:** No keyword value, but no SEO penalty either. Neutral.
+
+**0 pts:** Exact-match domain for a spammy or oversaturated keyword, or name so generic it can't rank for its own brand term.
+
+**Note:** For premium B2B SaaS and consumer brands, SEO weight is naturally lower. A name like "Linear" or "Notion" ranks for its brand, not keywords. Penalize this factor less for Unicorn and Premium modes.
+
+---
+
+## 6. Social Handle Availability (10 points)
+
+Platforms checked: X/Twitter, GitHub, Instagram, LinkedIn.
+
+**10 pts:** Handle available on all 4 major platforms.
+
+**7 pts:** Available on 3/4. Missing one non-critical platform.
+
+**4 pts:** Available on 2/4. X or GitHub taken is a significant issue for tech products.
+
+**1 pt:** Only 1 available. Major friction for launch.
+
+**0 pts:** Taken everywhere. Abandon this name unless it is exceptional in every other dimension.
+
+**Platform priority by archetype:**
+- DevTool: GitHub > X > Others
+- Consumer app: Instagram > X > TikTok > Others
+- B2B SaaS: LinkedIn > X > GitHub > Others
+- Open source: GitHub > X > Others
+
+---
+
+## 7. Trademark Risk (10 points)
+
+**10 pts:** No similar registered trademarks in any adjacent category. Clean search.
+
+**7 pts:** Minor similarity to small/regional brands. Not an issue at launch, low risk.
+
+**4 pts:** Similar to a known brand in a different industry. Use with caution. Legal opinion recommended before scaling.
+
+**0 pts:** Clearly similar to a major brand, tech company, or recent acquisition target. Do not use.
+
+**Auto-reject patterns:**
+- Any name that sounds like: Google, Meta, Apple, Microsoft, Stripe, Vercel, Linear, OpenAI, Anthropic, Notion, Figma, GitHub, Nvidia, Adobe, Shopify, Twilio, Salesforce, HubSpot
+- Names containing trademarked terms: GPT, Gemini, Copilot
+- Names that could cause consumer confusion with a direct competitor
+
+---
+
+## 8. Viral Potential (5 points)
+
+Can this name spread on its own? Would people use it as a verb or a reference?
+
+**5 pts:** Has potential to become a verb or a cultural reference. ("Just Stripe it", "Loom me that")
+
+**3 pts:** Natural to recommend. Easy to say in conversation. No friction in word-of-mouth.
+
+**1 pt:** People would describe the product, not say the name. No natural referral hook.
+
+**0 pts:** Actively awkward to say in conversation.
+
+---
+
+## Final Score Interpretation
+
+| Score | Verdict |
+|-------|---------|
+| 90-100 | Exceptional. Present as #1 recommendation with enthusiasm. |
+| 80-89 | Strong. Solid option, recommend confidently. |
+| 70-79 | Good. Include in shortlist with notes on weaknesses. |
+| 60-69 | Weak. Only show if nothing stronger is available. Add caveat. |
+| Below 60 | Reject. Do not present to user. Iterate instead. |