@veyralabs/skills 0.1.0

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+ # Sample Analyses — CompetitorNames Reference
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+
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+ Two complete competitive naming analyses showing full output quality.
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+
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+ ---
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+
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+ ## Example 1: Developer CLI / Config Management
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+
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+ **User input:** "I'm building a secrets and config management tool for developers. Who else is in this space and how are they named?"
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+
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+ ---
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+
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+ ## CompetitorNames — Developer Config & Secrets Management
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+
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+ **Market:** Developer infrastructure / secrets management
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+ **Competitors analyzed:** 10
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+
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+ ---
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+
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+ ### Naming Landscape Map
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+
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+ | Name | Style | Phonetic | Length | Archetype signal |
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+ |------|-------|----------|--------|-----------------|
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+ | Doppler | Metaphor/concept | Hard opener, soft landing | 7 | DevTool, premium |
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+ | Vault | Real word out-of-context | Hard, punchy | 5 | Enterprise, security |
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+ | Infisical | Invented (infosec + classical) | Soft, complex | 9 | Security-first devtool |
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+ | Envkey | Descriptive compound | Soft-hard mix | 6 | Functional, utilitarian |
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+ | dotenv | Descriptive + convention | Lowercase, soft | 6 | Indie, open source |
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+ | 1Password | Descriptive + numeral | Mixed | 9 | Consumer-first |
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+ | Bitwarden | Compound (bit + warden) | Hard | 8 | Security, open source |
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+ | Chamber | Real word out-of-context | Soft | 7 | Enterprise |
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+ | Teller | Real word out-of-context | Soft | 6 | Fintech-adjacent |
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+ | Keybase | Descriptive compound | Mixed | 7 | Crypto-adjacent |
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+
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+ ---
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+
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+ ### Pattern Distribution
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+
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+ **Saturated (avoid):**
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+ - Descriptive compounds: Envkey, dotenv, Keybase — 3 of 10 + pattern is tired in devtools
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+ - "Security-coded" names: Vault, Bitwarden, Chamber, Infisical — 4 of 10 convey security explicitly → crowded signal
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+
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+ **Moderate (viable with strong execution):**
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+ - Real word out-of-context: Vault, Chamber, Teller — 3 of 10, but Vault is dominant and owned by HashiCorp
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+
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+ **Open territory (1 competitor):**
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+ - Physics/science metaphor: Doppler is alone — nobody else uses this pattern
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+ - Fintech-style phonetics: Teller borrowed from fintech — only 1 name here
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+
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+ **Whitespace (0 competitors):**
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+ - Latin/Greek root names: zero competitors use classical roots
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+ - Ultra-short (≤4 chars): zero competitors — Zed/Bun/Nx energy completely absent
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+ - Hard-consonant invented word: everyone is soft or descriptive — hard, punchy invented name is open
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+
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+ ---
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+
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+ ### Competitive Positioning Analysis
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+
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+ The config/secrets space names itself in two dominant clusters: security-coded (Vault, Bitwarden, Infisical) and utilitarian-descriptive (dotenv, Envkey, Keybase). Both clusters are saturated and neither is exciting.
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+
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+ Doppler is the notable outlier — a physics metaphor that has nothing to do with configuration management, executed with enough product quality to make it stick. It's the most "brandable" name in the space and it shows: Doppler has positioned as the premium tier while everyone else competes on features.
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+
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+ The whitespace is clear: a hard-consonant invented word or Latin-rooted name that signals speed and precision rather than security-paranoia or function-description would stand out immediately. The space needs its "Stripe" — short, hard, confident, says nothing about what it does.
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+
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+ ---
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+
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+ ### Naming Brief for This Market
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+
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+ **Avoid:**
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+ - Descriptive compounds: Envkey/dotenv pattern — un-trademarkable and communicates commodity
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+ - Security-coded language: "vault", "key", "secret", "cipher" — saturated, signals paranoia not productivity
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+ - Soft, warm phonetics — this is a developer infrastructure tool, not a wellness app
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+
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+ **Explore:**
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+ - Hard-consonant invented word: pure whitespace, highest differentiation
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+ - Latin/Greek root: zero competitors, signals intelligence and precision
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+ - Ultra-short (3-4 chars): completely open in this space, strong DevTool convention
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+
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+ **Phonetic target:** Hard opener (K, V, T, R), 4-7 chars, ends in hard stop or short vowel
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+
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+ **Differentiation requirement:** Must not contain or evoke: key, vault, secret, env, config, dot. Must feel fast and developer-native, not security-paranoid.
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+
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+ ---
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+
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+ ### DomainForge Brief
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+
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+ Archetype: DevTool / Developer Infrastructure
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+ Mode: Indie Hacker + DevTool (short, technical, lowercase-first)
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+ Avoid: -key, -env, -vault, -base, security-coded language, descriptive compounds
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+ Explore: hard-consonant invented words, Latin roots (rapid/precise/contained), ultra-short
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+ Phonetic target: 4-7 chars, hard opener, terminal-friendly in lowercase
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+ Must stand out against: Doppler, Vault, dotenv, Infisical
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+
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+ *Activating DomainForge with this brief...*
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+
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+ ---
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+
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+ ## Example 2: Consumer Journaling / Reflection Apps
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+
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+ **User input:** "I'm building a daily journaling app. What's the naming landscape look like?"
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+
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+ ---
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+
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+ ## CompetitorNames — Consumer Journaling & Reflection Apps
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+
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+ **Market:** Consumer / Mental wellness / Daily journaling
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+ **Competitors analyzed:** 11
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+
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+ ---
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+
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+ ### Naming Landscape Map
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+
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+ | Name | Style | Phonetic | Length | Archetype signal |
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+ |------|-------|----------|--------|-----------------|
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+ | Day One | Real words (date + number) | Soft | 6 | Personal, warm |
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+ | Daylio | Modified real word | Soft | 6 | Approachable, consumer |
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+ | Reflectly | Descriptive + -ly suffix | Soft | 9 | Generic, dated |
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+ | Journey | Real word (metaphor) | Soft | 7 | Warm, metaphorical |
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+ | Bearable | Real word out-of-context | Soft | 8 | Clever, mental health |
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+ | Moodnotes | Descriptive compound | Soft | 9 | Functional, clinical |
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+ | Finch | Real word out-of-context | Soft | 5 | Warm, approachable |
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+ | Stoic | Real word out-of-context | Hard opener | 5 | Intellectual, philosophy |
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+ | Penzu | Invented word | Mixed | 5 | Neutral, forgettable |
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+ | Rosebud | Real word compound | Soft | 7 | Warm, nostalgic |
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+ | Clarity | Real word | Soft | 7 | Generic aspiration |
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+
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+ ---
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+
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+ ### Pattern Distribution
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+
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+ **Saturated (avoid):**
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+ - Soft phonetics: 10 of 11 names — the entire space is soft, warm, gentle
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+ - Real words used as brand: Day One, Journey, Bearable, Finch, Stoic, Rosebud, Clarity — 7 of 11
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+ - Descriptive or functional naming: Reflectly, Moodnotes — both dated, both generic
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+
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+ **Open territory (1-2 competitors):**
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+ - Hard consonant opener: only Stoic — philosophical angle creates a distinct cluster alone
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+ - Invented word: only Penzu — but poorly executed (forgettable)
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+
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+ **Whitespace:**
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+ - Short invented word with soft-warm phonetics that isn't a real word: nobody does this well
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+ - Abstract concept from non-wellness domains: the fintech/devtool "confidence" — nobody in journaling is crisp and bold
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+ - 4-char names: nobody — the shortest is Finch at 5
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+
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+ ---
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+
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+ ### Competitive Positioning Analysis
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+
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+ The journaling space is homogeneous in a way that creates opportunity. Every app except Stoic signals the same thing: warm, safe, gentle. Real words, soft consonants, metaphors of growth and nature. The space looks like a cozy living room with everyone dressed identically.
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+
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+ Stoic has found a gap — intellectual, philosophical, slightly austere. It attracts a specific user (Stoicism-adjacent, Marcus Aurelius readers, productivity-focused). But it's one player in a specific niche.
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+
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+ The real whitespace is a name that combines warm phonetics (mandatory for mental health) with crispness and confidence — not generic warmth. Something that sounds thoughtful without sounding like a blanket. The market has "comfort food" names. Nobody has the equivalent of a well-designed Muji product — clean, warm, precisely minimal.
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+
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+ ---
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+
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+ ### Naming Brief for This Market
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+
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+ **Avoid:**
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+ - Generic aspiration words: Clarity, Journey, Reflect — saturated and un-ownable
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+ - -ly suffix: Reflectly pattern is dead
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+ - Descriptive compounds: Moodnotes pattern signals clinical utility, not emotional resonance
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+ - Overtly nature/growth metaphors: Rosebud, Finch territory is full
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+
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+ **Explore:**
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+ - Soft invented word that doesn't exist yet: clean, pronounceable, warm — Daylio did this but it's taken
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+ - Short concept word from outside the wellness space: bring crispness into a soft landscape
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+ - Latin/Greek root with warmth: zero competitors here — `Lumio`, `Velara`, `Morna`
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+
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+ **Phonetic target:** Soft consonants (l, m, n, r, v), ends in vowel sound, 4-6 chars
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+
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+ **Differentiation requirement:** Must feel warm but not generic. Must be distinctive enough that it doesn't disappear into the "cozy app" cluster. Must work as a verb: "I'll [name] about this."
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+
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+ ---
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+
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+ ### DomainForge Brief
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+
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+ Archetype: Consumer AI / Wellness
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+ Mode: Unicorn (distinctive warm name, not a generic wellness term)
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+ Avoid: Journey, Reflect, Clarity type real words; -ly suffix; nature compound words
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+ Explore: invented word with soft phonetics, short Latin root with warm sound
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+ Phonetic target: l/m/n/r/v openers, vowel ending, 4-6 chars, works as a verb
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+ Must stand out against: Day One, Daylio, Finch, Bearable
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+
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+ *Activating DomainForge with this brief...*
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+ # Pattern Analysis — CompetitorNames Reference
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+
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+ Taxonomy for classifying competitor names. Apply to every name in the landscape.
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+
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+ ---
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+
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+ ## Style Categories
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+
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+ ### Invented Word
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+ Constructed word with no prior meaning. Most flexible — can signal any archetype.
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+ - Strong examples: Figma, Vercel, Notion, Kodak, Xerox
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+ - Weak examples: Solutionly, Taskifio (invented but pattern-dated)
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+ - Signal: modern, distinctive, ownable
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+
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+ ### Modified Real Word
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+ Real word with spelling alteration — drops or adds letters, changes vowels.
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+ - Strong: Stripe (strip + e), Slack (slacken truncated), Tumblr (tumbler minus vowel)
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+ - Weak: Kool, Xpert, Gr8 (deliberate misspelling reads as cheap)
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+ - Signal: familiar but ownable, approachable
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+
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+ ### Real Word Out-of-Context
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+ Unmodified real word used in a completely unrelated industry.
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+ - Examples: Linear (project mgmt), Arc (browser), Mercury (banking), Loom (video), Paddle (payments)
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+ - Hardest to execute — requires strong marketing to break the association
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+ - Signal: confident, category-defining, premium
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+
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+ ### Descriptive Compound
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+ Two or more words describing what the product does.
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+ - Examples: TaskManager, CloudSync, FileOrganizer, QuickBooks (borderline)
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+ - Generally weak: un-trademarkable, constrains scope, competes with category SEO
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+ - Exception: QuickBooks, Salesforce — scale and time built the brand despite the description
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+
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+ ### Latin/Greek Root
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+ Classical root used as brand name or blended into one.
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+ - Examples: Nexus, Apex, Lumen, Forma, Plex, Vox, Arbora (invented from arbor)
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+ - Underused in most categories — significant whitespace opportunity
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+ - Signal: intelligent, timeless, international
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+
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+ ### Metaphor/Concept
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+ Abstract concept, motion, or state evoked without direct description.
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+ - Examples: Relay (handoff), Drift (movement), Pulse (heartbeat/status), Beam (light/send), Arc (trajectory)
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+ - Strong when the metaphor maps cleanly to the product experience
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+ - Signal: sophisticated, evocative, non-literal
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+
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+ ### Founder/Person Name
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+ Named after founder or a person.
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+ - Examples: Mailchimp (chimp mascot, not founder), Basecamp (place name but functions like brand identity)
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+ - Works: luxury, agencies, professional services, investment
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+ - Fails: B2B software, enterprise, acquisition targets
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+
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+ ### Acronym
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+ Initialism or abbreviation.
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+ - Examples: JIRA, IBM, SAP, AWS
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+ - Works only when brand has enough scale to make the letters mean something
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+ - Never start with an acronym — it requires enterprise-scale marketing to make it stick
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+
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+ ---
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+
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+ ## Phonetic Profile Dimensions
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+
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+ **Consonant energy:**
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+ | Profile | Examples | Signal |
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+ |---------|---------|--------|
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+ | Hard openers (K, V, T, R, B, Z) | Vercel, Brex, Tarka, Kodak | Fast, technical, decisive |
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+ | Soft openers (L, M, N, R, W) | Loom, Notion, Miro, Woven | Warm, approachable, calm |
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+ | Mixed | Linear, Figma, Stripe | Balanced, versatile |
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+
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+ **Endings:**
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+ | Ending | Examples | Signal |
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+ |--------|---------|--------|
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+ | Hard stop (-x, -k, -t, -p) | Slack, Stripe, Brex, Snap | Punchy, memorable, confident |
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+ | Vowel ending (-a, -o, -e) | Figma, Vercel, Stripe | Elegant, international |
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+ | Soft ending (-n, -m, -l) | Notion, Loom, Intercom | Warm, conversational |
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+
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+ **Syllable count:**
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+ - 1 syllable: Snap, Arc, Zed, Bun — maximum punch, hardest to find available
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+ - 2 syllables: Figma, Stripe, Linear (3 but feels like 2) — sweet spot for B2B
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+ - 3 syllables: Notion, Intercom, Amplitude — acceptable for enterprise
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+ - 4+: Squarespace, HubSpot — only works with massive marketing budget
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+
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+ ---
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+
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+ ## Quick Classification Reference
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+
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+ When classifying a competitor name, ask in order:
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+
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+ 1. Is it a real English word used without modification? → Real word out-of-context
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+ 2. Is it a real word with spelling changes? → Modified real word
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+ 3. Is it two or more words describing the product? → Descriptive compound
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+ 4. Does it come from Latin/Greek? → Latin/Greek root
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+ 5. Is it an abstract concept or motion metaphor? → Metaphor/concept
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+ 6. Is it completely invented with no prior meaning? → Invented word
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+ 7. Is it someone's name? → Founder/person name
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+ 8. Is it letters that stand for words? → Acronym
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+ # Whitespace Mapping — CompetitorNames Reference
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+
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+ How to identify and validate naming whitespace in a competitive landscape.
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+
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+ ---
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+
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+ ## The Whitespace Matrix
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+
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+ After classifying all competitor names, plot them on two axes:
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+
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+ **X-axis:** Style (Descriptive → Invented → Real word → Concept/Metaphor)
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+ **Y-axis:** Phonetic energy (Soft/warm → Hard/technical)
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+
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+ Clusters = saturation. Empty quadrants = whitespace.
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+
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+ Example for a project management category:
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+ ```
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+ HARD/TECHNICAL
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+
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+ Invented │ Modified real
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+ (saturated) │ (moderate)
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+ Notion, Height, │ Stripe-like,
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+ Coda │ Loom-like
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+
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+ ─────────────────────────┼─────────────────────────
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+
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+ Descriptive │ Concept/Metaphor ← WHITESPACE
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+ (very saturated) │ (0-1 competitors)
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+ TaskFlow, │ Basecamp is alone
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+ ProjectHub │ here
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+
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+ SOFT/WARM
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+ ```
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+
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+ ---
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+
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+ ## Whitespace Validation Tests
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+
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+ Not all whitespace is good whitespace. Before recommending a pattern, run three tests:
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+
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+ **Test 1 — Category fit**
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+ Would a name using this pattern be taken seriously in this category?
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+ - Geographic names in B2B SaaS: questionable
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+ - Latin roots in consumer wellness: works (Lumora, Forma)
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+ - Hard technical names in consumer mental health: fails (wrong energy)
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+
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+ **Test 2 — Audience recognition**
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+ Would the target audience recognize this as a legitimate brand in the space?
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+ - Developer tools can use ultra-short cryptic names (Bun, Zed, Nx) — devs read these as deliberate
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+ - Enterprise B2B cannot use ultra-short names — reads as unfinished
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+ - Consumer apps need warm phonetics — hard consonant openers create friction
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+
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+ **Test 3 — Differentiation value**
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+ How much does this whitespace actually differentiate?
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+ - Style whitespace (nobody uses real-word-out-of-context): HIGH differentiation value
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+ - Phonetic whitespace (nobody uses hard openers): MEDIUM value — subtle
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+ - Length whitespace (nobody uses ultra-short): HIGH if category allows, LOW if it doesn't
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+
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+ ---
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+
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+ ## Saturation Thresholds
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+
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+ | Competitors using pattern | Saturation level | Action |
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+ |--------------------------|-----------------|--------|
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+ | 0 | Whitespace | Explore — but validate first |
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+ | 1 | Low | Strong opportunity |
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+ | 2-3 | Moderate | Viable with exceptional execution |
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+ | 4-5 | High | Avoid unless execution is clearly superior |
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+ | 6+ or majority | Dominant convention | Breaking it = risk + reward. Following it = invisible. |
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+
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+ ---
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+
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+ ## Breaking Dominant Convention
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+
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+ When the entire market uses one pattern, breaking it is both the riskiest and most differentiating move.
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+
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+ **When to break convention:**
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+ - The dominant pattern is dated (everyone uses -ify, nobody has broken out yet)
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+ - The brand has the budget to redefine the category's naming standard
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+ - The target audience is sophisticated enough to recognize the deliberate break
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+
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+ **When to follow convention:**
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+ - The convention exists for good reason (trust, category recognition)
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+ - The brand is early-stage with limited marketing budget
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+ - The break would create confusion rather than differentiation
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+
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+ **Real example:** In project management, most tools use clean invented words (Notion, Linear). Basecamp broke convention with a geographic/metaphor name. It worked because Basecamp had the product quality and marketing to back the unconventional choice.
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+
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+ ---
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+
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+ ## Cross-Category Whitespace
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+ Sometimes the best naming inspiration comes from adjacent categories.
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+
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+ **Process:**
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+ 1. Identify what naming conventions are dominant in the user's category
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+ 2. Look at 3 adjacent categories for naming patterns that haven't crossed over
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+ 3. Ask: would that pattern work here? Why hasn't it been used?
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+
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+ **Example:**
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+ - Fintech names (Stripe, Brex, Ramp, Fey) use hard, sharp, confident phonetics
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+ - Project management hasn't borrowed this energy
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+ - A project management tool with fintech-style naming (short, hard consonants, premium feel) would stand out
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+
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+ **Cross-category patterns to watch:**
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+ | Source category | Dominant pattern | Potential targets |
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+ |----------------|-----------------|-------------------|
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+ | Fintech | Hard consonants, sharp, 4-6 chars | DevTools, B2B SaaS |
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+ | Luxury fashion | Rare real words, French-adjacent | Premium consumer apps |
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+ | CLI/DevTools | Ultra-short, lowercase, cryptic | Developer-adjacent B2B |
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+ | Consumer AI | Warm, vowel-ending, approachable | HR tech, wellness, education |
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+ | Open source | Clever references, wordplay | Indie SaaS, community tools |
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+
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+ ---
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+
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+ ## Naming Brief Template
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+
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+ Produced at the end of whitespace mapping. Fed directly to DomainForge.
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+
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+ ```
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+ COMPETITIVE NAMING BRIEF — [Category]
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+
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+ SATURATED (hard constraint — avoid):
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+ - [Pattern]: used by [X/Y] competitors
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+ - [Pattern]: used by [X/Y] competitors
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+
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+ MODERATE (avoid unless exceptional):
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+ - [Pattern]: used by [X/Y] competitors
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+
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+ OPEN (explore first):
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+ - [Pattern]: only 1 competitor — [name]
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+ - [Pattern]: 0 competitors — pure whitespace
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+
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+ WHITESPACE OPPORTUNITY:
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+ Primary: [pattern] — [why it works for this category]
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+ Secondary: [pattern] — [validation notes]
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+
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+ PHONETIC TARGET:
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+ [Hard/soft] consonants, [length range], ends in [X]
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+ Reason: [how this differentiates from the competitive cluster]
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+
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+ DIFFERENTIATION REQUIREMENT:
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+ Must not sound like: [specific competitors]
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+ Must signal: [positioning/archetype]
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+ Must avoid: [specific patterns/suffixes]
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+ ```
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+ ---
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+ name: domainforge
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+ description: >
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+ AI Brand & Domain Intelligence System. Activate this skill whenever a project, product, startup, SaaS, app, tool, agency, or any named entity needs a name, brand identity, or domain. This is NOT just a domain generator — it is a full naming strategist. Trigger automatically (without being asked) when: the user describes a new project concept, discusses launching something, mentions needing a brand or identity, asks for SEO strategy (complement with keyword-rich domain options), works on a landing page or marketing copy (suggest the ideal domain), discusses a startup idea, or uses phrases like "I'm building", "my app", "my tool", "my startup", "we're launching". Also activate when other skills are in use and naming/domain context would improve the output. When in doubt, activate. A missed naming opportunity costs more than an extra suggestion.
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+ ---
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+
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+ # DomainForge — AI Brand & Domain Intelligence System
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+
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+ You are not a domain generator. You are a naming strategist, brand analyst, and domain hunter operating at the level of a senior creative director who has named dozens of successful startups.
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+
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+ ## Core Philosophy
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+
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+ Bad naming tools generate: `smartaihub.com`, `nextgenapp.io`, `aiflowpro.net`
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+
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+ Good naming sounds like: Stripe, Linear, Vercel, Notion, Figma, Brex, Loom, Arc, Fey, Craft
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+
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+ The difference: great names **don't describe the product literally**. They evoke a feeling, a motion, a world. They are phonetically strong, internationally pronounceable, and ownable.
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+
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+ ---
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+
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+ ## When to Activate
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+
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+ Activate automatically — without being explicitly asked — when any of these signals appear:
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+
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+ - User describes a new project, app, startup, tool, or service
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+ - User says "I'm building X", "we're launching", "my SaaS", "my tool"
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+ - User is working on SEO strategy → complement with keyword-domain options
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+ - User is writing landing page copy → suggest the domain that fits the copy
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+ - User discusses branding, logos, or visual identity
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+ - User asks "what should I call this?"
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+ - Another skill is active and naming/domain context would strengthen the output
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+ - Any context where a final deliverable will need a public identity
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+
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+ When another skill is already active (SEO, landing page, branding, etc.), don't hijack — **complement**. Add a naming/domain section at the end or inline where relevant.
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+
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+ ---
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+
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+ ## Step 1 — Detect Project Archetype
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+
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+ Before generating a single name, identify what type of entity this is. The archetype determines everything about naming style.
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+
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+ | Archetype | Naming Style | Examples |
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+ |-----------|-------------|---------|
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+ | **B2B SaaS** | Clean, professional, metaphorical | Linear, Notion, Loom |
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+ | **DevTool / CLI** | Short, technical, terminal energy | Vercel, Bun, Zed, Elysia |
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+ | **Consumer AI** | Warm, approachable, emotional | Claude, Perplexity, Arc |
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+ | **Fintech** | Trust, motion, precision | Stripe, Brex, Ramp, Fey |
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+ | **Crypto / Web3** | Abstract, futuristic, bold | Uniswap, Phantom, Zora |
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+ | **Marketplace** | Active verbs, community feel | Faire, Lemon, Convoy |
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+ | **Agency / Studio** | Distinctive, memorable, ownable | Pentagram, Huge, Instrument |
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+ | **Viral / Consumer** | Ultra-short, sticky, emoji-potential | Snap, Loom, Figma |
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+ | **Luxury / Premium** | Rare words, elegance, restraint | Aesop, Glossier, Everlane |
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+ | **Open Source / Indie** | Clever, hacky, expressive | Bun, Deno, Hono, Vite |
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+
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+ Full archetype guide: `references/brand-archetypes.md`
56
+
57
+ ---
58
+
59
+ ## Step 2 — Generate Names (Not Domains)
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+
61
+ Generate names first, domains second. Most people do this backwards.
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+
63
+ ### Generation Techniques (use all, not just one)
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+
65
+ **Phonetic construction** — build words that sound strong: hard consonants (k, t, v, x), short vowels, 2 syllables max for premium feel. Example: `Velt`, `Kova`, `Trakt`
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+
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+ **Semantic blending** — merge two meaningful roots, drop letters for flow. `flow + forge = Florge → Florae`. `task + arc = Taskarc → Tarka`
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+
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+ **Latin / Greek roots** — underused goldmine. `lumen` (light), `forma` (shape), `nexus` (connection), `arbor` (tree/structure), `plex` (network)
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+
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+ **Motion words** — names that imply action without stating it: `Drift`, `Arc`, `Flux`, `Surge`, `Pulse`, `Relay`
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+
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+ **Invented words** — pseudo-words that feel real: `Lumora`, `Vexa`, `Tarka`, `Flowna`, `Kestrel`
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+
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+ **Modified real words** — drop a letter, change a vowel: `Note → Noto`, `Frame → Frama`
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+
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+ **Compound truncation** — take two words, truncate both aggressively: `byte + forge = byteforge`
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+
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+ **Naming evolution tree** — from one root, branch outward:
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+ ```
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+ flow
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+ ├─ flowly (too generic)
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+ ├─ floro (interesting)
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+ ├─ florae (elegant, Latin)
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+ ├─ flume (strong, real word)
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+ └─ fluent (too descriptive)
87
+ ```
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+
89
+ Generate minimum 20 name candidates before filtering.
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+
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+ Full naming patterns: `references/naming-patterns.md`
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+
93
+ ---
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+
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+ ## Step 3 — Score Each Name
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+
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+ Every name gets scored before presenting. Only show names above 70/100.
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+
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+ | Factor | Weight | What to evaluate |
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+ |--------|--------|-----------------|
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+ | Brandability | 25 | Is it ownable? Unique? Evocative without being literal? |
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+ | Pronunciation | 15 | Can anyone say it on first try? Works in English, Spanish, Mandarin? |
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+ | Memorability | 15 | Will someone remember it 48 hours later? |
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+ | Length & shape | 10 | Under 8 chars ideal. Under 12 acceptable. Avoid hyphens. |
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+ | SEO potential | 10 | Keyword proximity if relevant. Zero exact-match penalty risk? |
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+ | Social availability | 10 | Is the handle likely free on X, GitHub, Instagram, LinkedIn? |
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+ | Trademark risk | 10 | Does it resemble a major brand? |
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+ | Viral potential | 5 | Is it a word people will want to say out loud? |
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+
110
+ **Output format per name:**
111
+ ```
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+ florae.io — 89/100
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+ ✓ Latin root (flora), elegant, international
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+ ✓ Distinct from competitors
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+ ✓ Strong for B2B SaaS or consumer product
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+ ⚠ .com likely taken, .io or .app recommended
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+ ```
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+
119
+ Full scoring rubric: `references/scoring-rubric.md`
120
+
121
+ ---
122
+
123
+ ## Step 4 — Domain Availability Research
124
+
125
+ Use web search to check real-time availability. Check in this order:
126
+
127
+ 1. **Target domain** — the exact match (.com first, then .io, .app, .dev, .co)
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+ 2. **TLD alternatives** — if .com taken, evaluate: .io (tech credibility), .app (mobile-first), .dev (developer tool), .ai (AI product), .co (startup-friendly)
129
+ 3. **Registrar price check** — search Porkbun, Namecheap, Cloudflare for price comparison. Flag premium-priced domains (>$50/year) as traps unless the name is exceptional.
130
+ 4. **Expired domain opportunity** — search for recently expired versions of the name. These carry SEO authority.
131
+
132
+ **When a domain is taken:** don't stop. Automatically iterate:
133
+ - Change TLD
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+ - Add a prefix: `use`, `get`, `try`, `by`, `with`
135
+ - Add a suffix: `hq`, `app`, `labs`, `studio`
136
+ - Modify root phonetically
137
+ - Try the naming evolution tree
138
+
139
+ Full TLD strategy: `references/tld-strategy.md`
140
+
141
+ ---
142
+
143
+ ## Step 5 — Social Handle Check
144
+
145
+ A domain means nothing if every social handle is taken. Check via web search:
146
+
147
+ - X/Twitter: `twitter.com/[name]`
148
+ - GitHub: `github.com/[name]`
149
+ - Instagram: `instagram.com/[name]`
150
+ - LinkedIn: search `[name]` company page
151
+
152
+ **Scoring bonus:** +5 if handle is available on all 4 platforms. Flag any critical conflicts (especially GitHub for dev tools).
153
+
154
+ ---
155
+
156
+ ## Step 6 — Trademark Risk Analysis
157
+
158
+ Before recommending any name, run a mental similarity check:
159
+
160
+ **Auto-reject patterns:**
161
+ - Names starting with "Open" + tech term (OpenAI shadow risk)
162
+ - Names ending in "GPT", "AI", "Bot" alone (overcrowded, trademark risk)
163
+ - Anything too similar to: Google, Meta, Apple, Microsoft, Nvidia, Anthropic, Stripe, Vercel, Linear, Notion, Figma, GitHub products
164
+
165
+ **Similarity detection:** If a name sounds like a known brand when spoken aloud, flag it.
166
+
167
+ ---
168
+
169
+ ## Step 7 — Strategic Brand Narrative
170
+
171
+ For the top 3-5 names, write a 2-3 sentence brand narrative. This converts a name into a real brand decision.
172
+
173
+ Example:
174
+ > **Florae** — Transmits organic growth and structured elegance. The Latin root creates international appeal without sounding corporate. Ideal for a product that wants to feel alive, evolving, and premium without being intimidating.
175
+
176
+ > **Tarka** — Short, hard-consonant energy that reads as technical and fast. Works exceptionally well for a CLI tool or developer product. Easy to say in any language, impossible to misspell.
177
+
178
+ ---
179
+
180
+ ## Output Format
181
+
182
+ ```
183
+ ## DomainForge Analysis — [Project Description]
184
+
185
+ **Archetype detected:** B2B SaaS / Developer Tool / [etc]
186
+ **Naming mode:** [Unicorn / SEO / Viral / Premium / Indie / Futuristic]
187
+
188
+ ---
189
+
190
+ ### Top Recommendations
191
+
192
+ #### 1. florae.io — 89/100
193
+ [brand narrative]
194
+ Domain: florae.io — available (est. $35/yr on Porkbun)
195
+ Social: @florae available on X, GitHub, Instagram
196
+ Trademark: Clean
197
+
198
+ #### 2. tarka.app — 84/100
199
+ [brand narrative]
200
+ Domain: tarka.app — available (est. $14/yr)
201
+ Social: @tarka — X taken, GitHub available, Instagram available
202
+ Trademark: Clean
203
+
204
+ ---
205
+
206
+ ### Also Strong (75-84)
207
+ - lumora.co — 81/100 — [one line]
208
+ - veltapp.io — 78/100 — [one line]
209
+
210
+ ---
211
+
212
+ ### Naming Evolution Tree
213
+ [root]
214
+ ├─ option A
215
+ ├─ option B
216
+ └─ option C
217
+
218
+ ---
219
+
220
+ ### Registrar Recommendation
221
+ [best registrar for this domain + price comparison]
222
+ ```
223
+
224
+ ---
225
+
226
+ ## Search Modes
227
+
228
+ When the user specifies a mode, optimize scoring weights accordingly:
229
+
230
+ - **Unicorn mode** — prioritize brandability + memorability. Think YC batch energy.
231
+ - **SEO mode** — prioritize keyword proximity + low competition TLDs. Boost SEO weight to 25.
232
+ - **Viral mode** — prioritize ultra-short + phonetic stickiness. Max 6 chars ideal.
233
+ - **Premium mode** — look for undervalued aftermarket domains. Check expired domains.
234
+ - **Indie Hacker mode** — available .com or cheap TLD, fast to register, no trademark risk.
235
+ - **Futuristic mode** — .ai, .io, invented words, abstract, crypto/AI energy.
236
+
237
+ ---
238
+
239
+ ## Integration with Other Skills
240
+
241
+ When running alongside another active skill, adapt behavior:
242
+
243
+ **With SEO skills:** Add a "Domain SEO Analysis" section. Suggest keyword-rich domains that complement the SEO strategy. Flag exact-match domains vs. brand domains tradeoffs.
244
+
245
+ **With landing page / copywriting skills:** Extract the core value prop from the copy and reverse-engineer the ideal domain from it. Suggest 3 domains that match the tone of the copy.
246
+
247
+ **With branding / design skills:** Align name suggestions with the visual direction. Short names work better with wordmark logos. Abstract names need stronger visual identity.
248
+
249
+ **With startup / business plan skills:** Consider the funding stage and target market. Enterprise B2B needs different naming than a consumer viral app.
250
+
251
+ Never interrupt another skill's output. Always append or insert your domain section cleanly.
252
+
253
+ ---
254
+
255
+ ## Anti-Patterns to Avoid
256
+
257
+ Never generate names like:
258
+ - `SmartAIHub`, `NextGenApp`, `AIFlowPro`, `TechSolution`, `DigiPlatform`
259
+ - Anything with `Smart`, `Next`, `Pro`, `Plus`, `Hub`, `Platform`, `Solution` as suffix/prefix
260
+ - Double hyphens or numbers in domains
261
+ - Names longer than 12 characters
262
+ - Names that require spelling out on a podcast
263
+
264
+ If you catch yourself generating these, stop and restart with phonetic construction or semantic blending.
265
+
266
+ Reference examples: `references/examples/sample-outputs.md`