@stacksjs/defaults 0.75.108 → 0.75.110

package/ai/skills/stacks-marketing-social/PLAYBOOK.md

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+> Adapted playbook. The [shared Stacks workflow](../stacks-marketing/WORKFLOW.md) governs implementation, current facts, and authorization.
+
+
+# Social Content
+
+You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
+
+Whatever the platform, storytelling and connecting with your audience come first. The better the user can share their story, the better their posts will perform - platform tactics and algorithm mechanics amplify a good story; they never replace one. Keep this at the center of every recommendation below.
+
+## Before Creating Content
+
+**Check for product marketing context first:**
+Read the established product context described in [the shared workflow](../stacks-marketing/WORKFLOW.md) before asking questions.
+
+Gather this context (ask if not provided):
+
+### 1. Goals
+- What's the primary objective? (Brand awareness, leads, traffic, community)
+- What action do you want people to take?
+- Are you building personal brand, company brand, or both?
+
+### 2. Audience
+- Who are you trying to reach?
+- What platforms are they most active on?
+- What content do they engage with?
+
+### 3. Brand Voice
+- What's your tone? (Professional, casual, witty, authoritative)
+- Any topics to avoid?
+- Any specific terminology or style guidelines?
+
+### 4. Resources
+- How much time can you dedicate to social?
+- Do you have existing content to repurpose?
+- Can you create video content?
+
+---
+
+## Platform Quick Reference
+
+| Platform | Best For | Frequency | Key Format |
+|----------|----------|-----------|------------|
+| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories |
+| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
+| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels |
+| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
+| Facebook | Communities, local businesses | 1-2x/day | Groups, native video |
+
+**For detailed platform strategies**: See [references/platforms.md](references/platforms.md)
+
+**For hashtag limits and character counts**: See [references/platform-limits.md](references/platform-limits.md)
+
+**For X (Twitter) ranking mechanics** - the For You feed signals from xAI's open-sourced algorithm, and the 10 posting rules they imply: See [references/x-algorithm.md](references/x-algorithm.md). Use it whenever the task involves posting on X.
+
+---
+
+## Content Pillars Framework
+
+Build your content around 3-5 pillars that align with your expertise and audience interests.
+
+### Example for a SaaS Founder
+
+| Pillar | % of Content | Topics |
+|--------|--------------|--------|
+| Industry insights | 30% | Trends, data, predictions |
+| Behind-the-scenes | 25% | Building the company, lessons learned |
+| Educational | 25% | How-tos, frameworks, tips |
+| Personal | 15% | Stories, values, hot takes |
+| Promotional | 5% | Product updates, offers |
+
+### Pillar Development Questions
+
+For each pillar, ask:
+1. What unique perspective do you have?
+2. What questions does your audience ask?
+3. What content has performed well before?
+4. What can you create consistently?
+5. What aligns with business goals?
+
+---
+
+## Hook Formulas
+
+The first line determines whether anyone reads the rest.
+
+### Curiosity Hooks
+- "I was wrong about [common belief]."
+- "[Outcome] usually comes down to [specific, surprising cause]."
+- "[Impressive result] in [surprisingly short time]."
+
+### Story Hooks
+- "Last week, [unexpected thing] happened."
+- "I almost [big mistake/failure]."
+- "3 years ago, I [past state]. Today, [current state]."
+
+### Value Hooks
+- "How to [desirable outcome] (without [common pain]):"
+- "[Number] [things] that [outcome]:"
+- "Stop [common mistake]. Do this instead:"
+
+### Contrarian Hooks
+- "Unpopular opinion: [bold statement]"
+- "[Common advice] cost us [specific result]."
+- "I stopped [common practice] and [positive result]."
+
+**For post templates and more hooks**: See [references/post-templates.md](references/post-templates.md)
+
+### No AI Tells
+
+Readers scroll past posts that read as generated, and on LinkedIn they say so in the comments. A hook formula is a starting shape. Fill it with a specific fact, number, or story.
+
+Never write these:
+- **Contrast reveals**: "It's not X, it's Y." "Not because X. Because Y." State Y directly, with the reason.
+- **Negation lists**: "No X, no Y, no Z." Say what does happen. One plain absence ("No card required") is fine.
+- **Trailing pile-ons**: a full claim, then a comma and more restating clauses. End the sentence at the claim.
+- **Self-answered questions and colon reveals**: "The result? 3x faster." "The best part: it learns." FAQ questions and a question in the reader's own voice are fine.
+- **Stock phrases**: "Say goodbye to," "X, reimagined," "Unlock the power of," "Take it to the next level," "Here's the thing."
+- **Em dashes** in posts. Use a period or a line break.
+
+Social-specific tells:
+- **Broetry**: one short sentence per line, every line, for the whole post. Write paragraphs and break lines where a person would pause.
+- **Engagement bait**: "Agree?" "Thoughts?" "Let that sink in." "Read that again." End on the point, or a real question you want answered.
+- **Manufactured vulnerability**: "I'll be honest, I was terrified..." with no real story behind it.
+- **Emoji as bullets**: 🚀 ✅ 💡 leading every line.
+
+Keep fragments and lists of three to one per post. For the full blacklist, use the **stacks-marketing-copywriting** skill's AI-tells reference.
+
+**For carousels** (Instagram carousels, LinkedIn document posts): See [references/carousel-frameworks.md](references/carousel-frameworks.md) - five slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per-slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides.
+
+---
+
+## Content Repurposing System
+
+Turn one piece of content into many. The best social content isn't created from scratch - it's extracted from longer-form pillar content and adapted to each platform.
+
+### Blog Post → Social Content
+
+| Platform | Format |
+|----------|--------|
+| LinkedIn | Key insight + link in comments |
+| LinkedIn | Carousel of main points |
+| Twitter/X | Thread of key takeaways |
+| Instagram | Carousel with visuals |
+| Instagram | Reel summarizing the post |
+
+### Podcast / Video → Social Content
+
+Extract "content atoms" - self-contained moments from any long-form content that work on their own:
+
+| Atom Type | What to Look For | Best Platform |
+|-----------|-----------------|---------------|
+| Quotable moment | A bold claim, hot take, or memorable line (15-60 sec) | Twitter/X, LinkedIn, TikTok |
+| Story arc | A complete mini-story with setup, conflict, resolution (60-90 sec) | Instagram Reels, TikTok, YouTube Shorts |
+| Tactical tip | A specific how-to or framework explained clearly (30-60 sec) | LinkedIn, YouTube Shorts |
+| Controversial take | A contrarian opinion that sparks debate | Twitter/X, LinkedIn |
+| Data/stat callout | A surprising number or research finding | LinkedIn carousel, Twitter/X |
+| Behind-the-scenes | Authentic, unpolished moments | Instagram Stories, TikTok |
+
+**Podcast repurposing workflow:**
+1. **Get transcript** - use Whisper, Descript, or your podcast host's transcription
+2. **Mark timestamps** - flag the 5-10 best moments while listening or scanning transcript
+3. **Extract clips** - pull video/audio clips for each moment (Descript, Opus Clip, or manual)
+4. **Write standalone captions** - each clip needs context; don't assume the viewer heard the rest
+5. **Add subtitles** - most social video is watched without sound
+6. **Schedule across 1-2 weeks** - spread a single episode across multiple posts
+
+**Per episode, aim for:**
+- 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
+- 1-2 LinkedIn text posts from key insights
+- 1 Twitter/X thread of takeaways
+- 1 carousel summarizing the main framework or list
+- 1 newsletter section or blog post from the best segment
+
+### Webinar / Live Event → Social Content
+
+| Extract | Format |
+|---------|--------|
+| Key slides with commentary | LinkedIn carousel |
+| Q&A highlights | Twitter/X thread |
+| Speaker quotes | Quote graphics for Instagram/LinkedIn |
+| Audience reactions/poll results | Engagement posts |
+| Full recording → short clips | Reels, TikTok, Shorts |
+
+### Newsletter → Social Content
+
+| Extract | Format |
+|---------|--------|
+| Main insight | LinkedIn post |
+| Curated links with commentary | Twitter/X thread |
+| Data or stat | Quote graphic |
+| Hot take or opinion | Twitter/X post, LinkedIn |
+
+### Repurposing Workflow
+
+1. **Create pillar content** (blog, video, podcast, webinar, newsletter)
+2. **Extract content atoms** (5-10 per piece - quotes, stories, tips, data)
+3. **Adapt to each platform** (format, length, and tone)
+4. **Write standalone captions** (each post must work without context)
+5. **Schedule across the week** (spread distribution, don't dump all at once)
+6. **Update and reshare** (evergreen content can repeat every 3-6 months)
+
+---
+
+## Content Calendar Structure
+
+### Weekly Planning Template
+
+| Day | LinkedIn | Twitter/X | Instagram |
+|-----|----------|-----------|-----------|
+| Mon | Industry insight | Thread | Carousel |
+| Tue | Behind-scenes | Engagement | Story |
+| Wed | Educational | Tips tweet | Reel |
+| Thu | Story post | Thread | Educational |
+| Fri | Hot take | Engagement | Story |
+
+### Batching Strategy (2-3 hours weekly)
+
+1. Review content pillar topics
+2. Write 5 LinkedIn posts
+3. Write 3 Twitter threads + daily tweets
+4. Create Instagram carousel + Reel ideas
+5. Schedule everything
+6. Leave room for real-time engagement
+
+---
+
+## Engagement Strategy
+
+### Daily Engagement Routine (30 min)
+
+1. Respond to all comments on your posts (5 min)
+2. Comment on 5-10 posts from target accounts (15 min)
+3. Share/repost with added insight (5 min)
+4. Send 2-3 DMs to new connections (5 min). For LinkedIn as an outbound channel (limits, sequences, connection and message copy), see the stacks-marketing-cold-email skill's LinkedIn outreach reference
+
+**For surfacing *which* posts to comment on** (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky.
+
+### Quality Comments
+
+- Add new insight, not just "Great post!"
+- Share a related experience
+- Ask a thoughtful follow-up question
+- Respectfully disagree with nuance
+
+### Building Relationships
+
+- Identify 20-50 accounts in your space
+- Consistently engage with their content
+- Share their content with credit
+- Eventually collaborate (podcasts, co-created content)
+
+---
+
+## Analytics & Optimization
+
+### Metrics That Matter
+
+**Awareness:** Impressions, Reach, Follower growth rate
+
+**Engagement:** Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
+
+**Conversion:** Link clicks, Profile visits, DMs received, Leads attributed
+
+### Weekly Review
+
+- Top 3 performing posts (why did they work?)
+- Bottom 3 posts (what can you learn?)
+- Follower growth trend
+- Engagement rate trend
+- Best posting times (from data)
+
+### Optimization Actions
+
+**If engagement is low:**
+- Test new hooks
+- Post at different times
+- Try different formats
+- Increase engagement with others
+
+**If reach is declining:**
+- Avoid external links in post body
+- Increase posting frequency
+- Engage more in comments
+- Test video/visual content
+
+---
+
+## Content Ideas by Situation
+
+### When You're Starting Out
+- Document your journey
+- Share what you're learning
+- Curate and comment on industry content
+- Engage heavily with established accounts
+
+### When You're Stuck
+- Repurpose old high-performing content
+- Ask your audience what they want
+- Comment on industry news
+- Share a failure or lesson learned
+
+---
+
+## Scheduling Best Practices
+
+### When to Schedule vs. Post Live
+
+**Schedule:** Core content posts, Threads, Carousels, Evergreen content
+
+**Post live:** Real-time commentary, Responses to news/trends, Engagement with others
+
+### Queue Management
+
+- Maintain 1-2 weeks of scheduled content
+- Review queue weekly for relevance
+- Leave gaps for spontaneous posts
+- Adjust timing based on performance data
+
+### Publishing From Your Agent
+
+Everything above produces drafts and a calendar - actually getting posts onto
+accounts still needs a scheduling tool. If the user has one with an MCP server
+or API, you can execute the plan directly instead of handing them copy-paste
+work:
+
+1. **Check what's connected.** Ask the user what they schedule with. Many
+   scheduling tools (Typefully, Buffer, Marky, and others) expose drafting and
+   scheduling through an MCP server or an API, so you can create and schedule
+   posts directly. Check the [tools registry](https://github.com/coreyhaines31/marketingskills/blob/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff/tools/REGISTRY.md) for guides.
+2. **Create posts as drafts first** - the user approves before anything is
+   scheduled. Never auto-publish without an explicit go-ahead.
+3. **Schedule per the calendar you built** (spacing and platform rules from
+   this skill still apply), then report back the queue with review links.
+4. **Close the loop.** If the tool exposes post-level stats, pull them next
+   session and feed real engagement data back into the "adjust timing based on
+   performance" step instead of guessing.
+
+---
+
+## Reverse Engineering Viral Content
+
+Instead of guessing, analyze what's working for top creators in your niche:
+
+1. **Find creators** - 10-20 accounts with high engagement
+2. **Collect data** - 500+ posts for analysis
+3. **Analyze patterns** - Hooks, formats, CTAs that work
+4. **Codify playbook** - Document repeatable patterns
+5. **Layer your voice** - Apply patterns with authenticity
+6. **Convert** - Bridge attention to business results
+
+**For the complete framework**: See [references/reverse-engineering.md](references/reverse-engineering.md)
+
+---
+
+## Short-Form Video (TikTok, Reels, Shorts)
+
+Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.
+
+### Platform Specs
+
+| Platform | Optimal Length | Aspect Ratio | Key Difference |
+|----------|---------------|--------------|----------------|
+| TikTok | 15-60 sec | 9:16 | Trending sounds, raw/authentic feel |
+| Reels | 15-30 sec | 9:16 | Polished content, rewards saves/shares |
+| Shorts | 30-60 sec | 9:16 | YouTube SEO applies, searchable titles |
+
+### The 3-Second Rule
+
+You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:
+
+```
+[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]
+```
+
+All three should hit in the first second.
+
+### Video Structures
+
+**Problem-Solution (15-30 sec):**
+```
+[0-3s]  Hook: State the problem
+[3-10s] Agitate: Why it matters
+[10-25s] Solution: Your method/product/tip
+[25-30s] CTA: What to do next
+```
+
+**List Format (30-60 sec):**
+```
+[0-3s]  Hook: "X things that [outcome]"
+[3-50s] Items: One every 5-8 seconds
+[50-60s] CTA
+```
+
+**Tutorial (30-60 sec):**
+```
+[0-3s]  Hook: Show the end result first
+[3-8s]  Overview: "Here's how..."
+[8-50s] Steps: Quick, clear instructions
+[50-60s] Result + CTA
+```
+
+### Caption & Subtitle Best Practices
+
+Captions increase watch time by 25-40%. Most social video is watched without sound.
+
+- **MAX 2 lines** on screen at once
+- **3-5 words per line**
+- Bold, sans-serif font with black outline
+- **Highlight key words** in a different color
+- Match timing to speech exactly
+
+Tools: CapCut (free), Descript, Captions.ai, Premiere Pro
+
+### Content Ideas by Type
+
+| Business Type | Video Ideas |
+|---------------|-------------|
+| SaaS | Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" |
+| E-commerce | Unboxing, comparisons, how it's made, customer reviews |
+| Services | Process reveals, client transformations, myth-busting |
+| Personal brand | Lessons learned, controversial takes, day-in-the-life |
+
+### Common Mistakes
+
+1. **Slow hooks** - don't build up to the point
+2. **No text overlay** - many watch without sound
+3. **Poor audio** - bad audio kills retention instantly
+4. **Too long** - if it can be shorter, make it shorter
+5. **No CTA** - tell viewers what to do
+6. **Ignoring comments** - engagement in first hour matters
+
+**For video hook formulas and scripting templates**: See [references/short-form-video.md](references/short-form-video.md)
+
+---
+
+## Task-Specific Questions
+
+1. What platform(s) are you focusing on?
+2. What's your current posting frequency?
+3. Do you have existing content to repurpose?
+4. What content has performed well in the past?
+5. How much time can you dedicate weekly?
+6. Are you building personal brand, company brand, or both?
+
+---
+
+## Related Skills
+
+- **stacks-marketing-copywriting**: For longer-form content that feeds social
+- **stacks-marketing-launch**: For coordinating social with launches
+- **stacks-marketing-emails**: For nurturing social audience via email
+- **stacks-marketing-psychology**: For understanding what drives engagement

package/ai/skills/stacks-marketing-social/SKILL.md

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+---
+name: stacks-marketing-social
+description: Use when the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Covers marketing planning and its Stacks implementation.
+license: MIT
+compatibility: Bun >= 1.3.0, TypeScript
+allowed-tools: Read Edit Write Bash Grep Glob
+---
+
+# Marketing Social
+
+Read [the shared Stacks workflow](../stacks-marketing/WORKFLOW.md), then
+[PLAYBOOK.md](PLAYBOOK.md) before doing this task. Load the supporting references
+only for the branch the playbook routes to.
+
+This ports `social` from
+[coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff/skills/social).
+[NOTICE.md](NOTICE.md) records the snapshot and [LICENSE](LICENSE) retains the
+upstream MIT notice.
+
+## Stacks integration
+
+Keep marketing recommendations distinct from application API facts. Use the
+framework skill for any model, action, route, stx page, campaign job, or payment
+change. Use the user's existing brief and authorization; a playbook example
+does not supply a product fact or authorize sending, spending, or publishing.
+
+Platform limits and benchmarks in the snapshot need current primary-source
+verification before use. Return the requested artifact with consequential
+assumptions and evidence, then verify any implementation through its real
+behavior. Use TypeScript and Bun for executable helpers.

package/ai/skills/stacks-marketing-social/evals/evals.json

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+{
+  "skill_name": "stacks-marketing-social",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "Help me create a LinkedIn content strategy. I'm a SaaS founder building in public and want to grow my personal brand to drive awareness for my product. I currently have 500 followers and post maybe once a week.",
+      "expected_output": "Should check for product-marketing.md first. Should establish content pillars (3-5) appropriate for a SaaS founder building in public: industry insights, behind-the-scenes, educational content, personal stories, promotional (minimal). Should apply the platform quick reference for LinkedIn (3-5x/week recommended, carousels and stories perform well). Should provide hook formulas for LinkedIn posts. Should create a weekly content calendar. Should include engagement strategy (daily 30-min routine). Should address going from 1x/week to 3-5x/week with a batching strategy.",
+      "assertions": [
+        "Checks for product-marketing.md",
+        "Establishes 3-5 content pillars",
+        "Applies LinkedIn platform guidance",
+        "Provides hook formulas",
+        "Creates weekly content calendar",
+        "Includes engagement strategy",
+        "Addresses batching strategy for consistency",
+        "Recommends increasing from 1x to 3-5x per week"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "Write me a Twitter/X thread about the lessons I learned bootstrapping my SaaS to $10k MRR. Include hooks and a CTA at the end.",
+      "expected_output": "Should apply the hook formulas for a story hook (e.g., '6 months ago, I had $0 MRR. Today, I hit $10k.'). Should structure the thread following platform best practices: strong hook in tweet 1, each tweet should stand alone but flow together, use specific numbers and stories, end with a CTA. Should reference the content pillar this fits into (behind-the-scenes / founder journey). Should provide the actual thread content with 8-12 tweets. Should include engagement prompts.",
+      "assertions": [
+        "Applies hook formulas from the skill",
+        "Uses a story hook for the first tweet",
+        "Structures thread with standalone but flowing tweets",
+        "Uses specific numbers and stories",
+        "Ends with clear CTA",
+        "Provides 8-12 tweet thread content",
+        "Includes engagement prompts"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "i have a blog post that did really well. how do i turn it into social media content for multiple platforms?",
+      "expected_output": "Should trigger on casual phrasing. Should apply the content repurposing system. Should use the Blog Post → Social Content mapping: LinkedIn (key insight post + carousel of main points), Twitter/X (thread of key takeaways), Instagram (carousel with visuals + Reel summarizing the post). Should follow the repurposing workflow: create pillar content → extract key insights (3-5) → adapt to each platform → schedule across the week. Should provide specific format recommendations per platform.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Applies content repurposing system",
+        "Uses Blog Post → Social Content mapping",
+        "Provides format for LinkedIn, Twitter/X, and Instagram",
+        "Follows the repurposing workflow",
+        "Extracts 3-5 key insights to repurpose",
+        "Provides platform-specific format recommendations"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "My LinkedIn posts get like 200 impressions and almost no engagement. What am I doing wrong?",
+      "expected_output": "Should apply the analytics and optimization section, specifically the 'if engagement is low' guidance. Should diagnose potential issues: weak hooks (first line not compelling), posting at wrong times, not engaging with others' content, poor formatting (no line breaks, walls of text), content not resonating with audience. Should recommend specific fixes: test new hook formulas, post at different times, increase engagement with others (the daily engagement routine), try different formats (carousels, stories). Should provide before/after hook examples.",
+      "assertions": [
+        "Applies analytics and optimization guidance",
+        "Diagnoses potential engagement issues",
+        "Addresses hook quality",
+        "Addresses posting timing",
+        "Recommends daily engagement routine",
+        "Suggests trying different content formats",
+        "Provides specific before/after hook examples"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Help me reverse-engineer what's working for top creators in the DevTools space on Twitter. I want to understand their content patterns.",
+      "expected_output": "Should apply the reverse engineering viral content framework. Should walk through the process: identify 10-20 top accounts in DevTools, collect high-performing posts, analyze patterns (hooks, formats, CTAs, topics, posting times), codify a playbook of repeatable patterns, then layer the user's authentic voice. Should provide specific guidance on what to look for in the analysis. Should recommend tools or methods for collecting the data.",
+      "assertions": [
+        "Applies reverse engineering viral content framework",
+        "Walks through the full process (find, collect, analyze, codify, apply)",
+        "Recommends identifying 10-20 accounts",
+        "Describes what patterns to analyze",
+        "Emphasizes layering authentic voice",
+        "Provides data collection guidance"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Write me a 5-email welcome sequence for new email subscribers who came from my LinkedIn audience.",
+      "expected_output": "Should recognize this is an email sequence task, not social content. Should defer to or cross-reference the emails skill, which handles welcome sequences, drip campaigns, and lifecycle emails. May note the social-to-email bridge context but should make clear that emails is the right skill for writing email sequences.",
+      "assertions": [
+        "Recognizes this as email sequence work",
+        "References or defers to emails skill",
+        "Does not attempt to write email sequence using social content patterns",
+        "May note social-to-email bridge context"
+      ],
+      "files": []
+    },
+    {
+      "id": 7,
+      "prompt": "I want to turn our new pricing guide into a LinkedIn carousel. It has 9 negotiation tactics for SaaS buyers. Help me structure the slides.",
+      "expected_output": "Should load references/carousel-frameworks.md and pick a framework BEFORE writing slides - a list of 9 named tactics maps to Hack List (or Value-Stack; should justify the choice), not Rant Callout or Demo Walkthrough. Should produce a slide-by-slide structure: contrarian or exact-count cover (slide 1 written as a standalone scroll-stopper), one named tactic per slide, and a synthesis + single-CTA close. Should apply LinkedIn document-post notes (PDF upload, denser text tolerated, post text written as its own hook rather than 'see attached'). Should keep any count promised on the cover exactly delivered and flag that stats/claims must be real. Should mention judging performance on saves/completion rather than likes.",
+      "assertions": [
+        "Loads or applies the carousel-frameworks reference",
+        "Selects an appropriate framework (Hack List or Value-Stack) with a stated reason before drafting slides",
+        "Slide 1 is written as a standalone scroll-stopper with the count or contrarian claim",
+        "One tactic/idea per slide, each named",
+        "Final slide has a synthesis and exactly one CTA",
+        "Applies LinkedIn document-post guidance (PDF, post text as its own hook)",
+        "Does not invent stats or pad the tactic count"
+      ],
+      "files": []
+    },
+    {
+      "prompt": "Write a LinkedIn post announcing that our invoicing tool now syncs with QuickBooks. Make it punchy so it gets engagement.",
+      "expected_output": "Should write a post that leads with a specific hook (a fact, number, or customer situation) and avoids AI tells even though 'punchy' and 'engagement' invite them. No contrast reveals, no 'no X, no Y, no Z' lists, no self-answered questions or colon reveals, no em dashes. No broetry (one sentence per line for the whole post), no engagement-bait closer ('Agree?', 'Thoughts?', 'Let that sink in'), no emoji bullets. Ends on the point or a real question.",
+      "assertions": [
+        "No contrast reveal or negation list",
+        "No em dashes",
+        "Not written as broetry",
+        "No engagement-bait closer",
+        "Hook is specific rather than a generic pattern-interrupt"
+      ],
+      "files": [],
+      "id": 8
+    },
+    {
+      "id": 9,
+      "prompt": "I'm posting on X 5 times every morning between 9 and 10am and my reach keeps dropping. I mostly post quick thoughts and hot takes. What am I doing wrong?",
+      "expected_output": "Should apply the X algorithm reference (references/x-algorithm.md). Should identify post clustering as the primary problem: the author-diversity scorer decays scores of repeated authors within a feed response, so 5 posts in an hour cannibalize each other - recommend spacing original posts ~60 minutes apart or spreading across the day. Should also check hook mechanics (specific claim in the first 8 words, topic named early so topic-based distribution can route the post) and presence (staying available to reply for the first 30 minutes after each post rather than batch-firing and leaving). Should reframe goals toward DM-shares, follows, and profile clicks rather than likes, since those are separately scored signals. Should note weight values are unpublished and recommendations are directional.",
+      "assertions": [
+        "References X algorithm mechanics from x-algorithm.md",
+        "Identifies post clustering / author-diversity decay as the main issue",
+        "Recommends ~60 minute spacing between original posts",
+        "Addresses hook structure (specific claim in first 8 words)",
+        "Mentions topic-anchoring for topic-based distribution",
+        "Recommends being present to reply after posting",
+        "Reframes toward shares/follows/profile clicks over likes"
+      ],
+      "files": []
+    },
+    {
+      "id": 10,
+      "prompt": "Write an X post announcing our new AI feature. Draft: 'We're so excited to announce something HUGE is coming... 🔥🔥 You won't want to miss this. Like and retweet if you're ready!!'",
+      "expected_output": "Should rewrite rather than lightly edit, and explain why using X ranking mechanics: the draft has no specific claim in the first 8 words, doesn't name the topic (so topic-based distribution can't route it), names nothing specific (no product, no capability), and 'like and retweet if you're ready' is engagement bait - the algorithm predicts negative actions (not interested, mute, block) and subtracts them, and baity phrasing risks muted-keyword filtering. Rewrite should open with the specific capability and name the product/tools involved, make the post DM-forwardable (specific, useful claim), and optionally suggest posting mechanics: don't cluster with other posts, stay present for the first 30 minutes, and if including video make it 8+ seconds with captions.",
+      "assertions": [
+        "Rewrites the post rather than approving it",
+        "Flags the missing specific claim in the first 8 words",
+        "Flags engagement bait and explains predicted negative-action penalties",
+        "Names the specific feature/product in the rewrite",
+        "Explains topic-anchoring for distribution",
+        "Optimizes for shareability over like-solicitation",
+        "Includes posting mechanics guidance (spacing, first-30-minutes presence)"
+      ],
+      "files": []
+    }
+  ]
+}