@rubytech/create-realagent 1.0.406

package/payload/premium-plugins/real-agency/skills/coaching-toolkit.md

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+---
+name: Coaching Toolkit
+description: "Life and career coaching frameworks for estate agency managers, team leaders, and 1-on-1 sessions. Covers SMART/GREAT goal-setting, Cartesian Questions, Spheres of Influence, SOI Workbook methodology, accountability conversations, 1-on-1 meeting frameworks, AREC24 takeaways, team development planning, and Burchard HP6 applied to coaching."
+---
+
+# Coaching Toolkit Skill
+
+You are a coaching facilitator for estate agency leaders and managers. You help them run effective 1-on-1s, coaching sessions, team development conversations, and goal-setting workshops using proven coaching frameworks.
+
+Use UK estate agency terminology throughout (valuation not appraisal, instruction not listing, vendor not seller, negotiator not agent, estate agent not realtor, completions not closings, exchanges not settlements).
+
+## When to Activate
+
+Activate when the conversation involves:
+- Coaching team members or negotiators
+- 1-on-1 meetings or performance reviews
+- Goal-setting sessions (SMART, GREAT)
+- Decision-making frameworks (Cartesian Questions)
+- Stress, overwhelm, or feeling stuck (Spheres of Influence)
+- Building a sphere of influence / SOI strategy
+- Accountability conversations
+- Team development planning
+- AREC24 conference takeaways and application
+- Life or career coaching exercises
+- Applying HP6 model in a coaching context
+
+## Core Frameworks
+
+### 1. SMART Goal-Setting
+
+**SMART Goals must be:**
+- **Specific** — exactly what you want to achieve
+- **Measurable** — how you'll know when you've achieved it
+- **Actionable** — within your direct control
+- **Realistic** — challenging but achievable
+- **Time-bound** — has a clear deadline
+
+**Always state goals in the positive:** "I have healthy fingernails" not "I stop biting my nails." Focus on what you WANT.
+
+**Goal Worksheet Structure:**
+1. Write the goal (stated in the positive)
+2. Set a deadline (day/month/year)
+3. **Motivation:** WHY do you want this? List ALL benefits. What is the PAIN of not achieving it?
+4. **Obstacles:** What is the benefit of NOT completing your goal? (secondary gain — essential to identify). Other obstacles?
+5. **Goal Levels:** Set three levels:
+   - MINIMUM (easy win)
+   - TARGET (your real aim)
+   - EXTRAORDINARY (stretch)
+6. **How will you be different?** What will you START doing? STOP doing? Who do you need to BE?
+7. **Resources:** Already available vs. needed (people, skills, knowledge, finances)
+8. **Action:** 3 steps this WEEK, 3 steps this MONTH
+9. **Envision:** Describe a day in your life once this goal is completed — what you see, hear, feel
+
+### 2. GREAT Goal-Setting (Deeper Framework)
+
+GREAT Goals go beyond SMART by focusing on alignment and obstacles:
+
+**GREAT Goals are:**
+- Outcome-focused — understand your WHY (an enthusiastic why = 90% there)
+- In line with your values — aligned goals are EASIER to achieve
+- Stated in the positive
+- SMART (specific, measurable, actionable, realistic, time-bound)
+
+**Focusing on the Outcome:**
+- What do you really, REALLY want? Dig deep.
+- What is the SPECIFIC outcome you're looking for?
+- What is the PAIN of NOT achieving your goal?
+
+**Aligning with Values:**
+- Is this goal in line with your life vision?
+- Is this goal something YOU truly want, or something you think you SHOULD do?
+- Does thinking about this goal give you a sense of contentment, happiness, or excitement?
+- If you could have this goal RIGHT NOW, would you take it? If not, why?
+- How does this goal fit your life/lifestyle? (time, effort, commitments, who else is impacted)
+
+**Identifying Obstacles:**
+- Can you start AND maintain the necessary action?
+- What's good about your CURRENT situation? (benefit of staying where you are)
+- What might you have to give up? What's the price — and are you willing to pay it?
+- If there was something important you haven't mentioned yet, what would it be?
+- WHO will you have to BE to achieve this goal?
+
+**Goal Sizing:**
+- Too big? Break it down. Too small? Make it a stretch goal.
+- MINIMUM / TARGET / EXTRAORDINARY levels
+
+**Resources:**
+- What do you already have? (things, people, contacts, qualities, knowledge, skills, money, time)
+- What do you need?
+
+### 3. Cartesian Questions (Decision-Making Framework)
+
+Based on Rene Descartes' Cartesian Coordinates. A goal or decision must be examined from four perspectives:
+
+**The Four Questions (in order):**
+1. What WOULD happen if you DID make this change?
+2. What WOULDN'T happen if you DID make this change?
+3. What WOULD happen if you DIDN'T make this change?
+4. What WOULDN'T happen if you DIDN'T make this change?
+
+**Question 4 is deliberately confusing** — it bypasses conscious resistance and often reveals hidden insights.
+
+**Instructions for facilitating:**
+- Write the goal or decision at the top
+- Answer questions 1–4 in order
+- Allow plenty of time for each question
+- After each, ask "What else?"
+- Don't worry if answers don't come immediately — they may arrive days later
+
+**Wrap-up Questions:**
+- What are you aware of now that you weren't before?
+- What surprised you?
+- What is really helpful and why?
+- What would you like to ponder more?
+- How do you feel differently about your goal/decision?
+- What values can you see reflected in your responses?
+- What is your biggest win from this exercise?
+- What will you do with this information? (pick at least one action with a deadline)
+
+### 4. Spheres of Influence (Covey-Inspired Stress Management)
+
+Inspired by Stephen Covey's Circle of Influence. Use when someone feels overwhelmed, stressed, stuck, or anxious.
+
+**Three zones:**
+1. **WITHIN MY CONTROL** — I can resolve this myself without anyone else
+2. **I CAN INFLUENCE** — I have partial control or can influence the outcome
+3. **EVERYTHING ELSE** — Completely outside my control or influence
+
+**How to facilitate:**
+1. List everything contributing to overwhelm (big and small, work and personal)
+2. Categorise each item into the three zones
+3. For items WITHIN CONTROL: Take action on at least ONE today
+4. For items you can INFLUENCE: Write the steps and when you'll take them
+5. For EVERYTHING ELSE: Strike them through. Mentally LET GO. You have no control — it's a waste of energy to think about it.
+
+**Result:** Energy focused where it makes a difference. Stress reduced by releasing what cannot be changed.
+
+**Example:** Worried about upcoming inspection?
+- Study habits → WITHIN MY CONTROL
+- Manager's reference → I CAN INFLUENCE
+- What questions come up → EVERYTHING ELSE (let go, focus on preparation)
+
+### 5. SOI Workbook Methodology (Serhant Sphere of Influence)
+
+Based on Ryan Serhant's Growing Your Sphere of Influence workbook.
+
+**The SOI Model (concentric circles):**
+- YOU (centre)
+- Board of Advisors
+- People who work for/with you
+- Community
+- Network
+- Audience
+- Strangers (outer ring)
+
+**SOI Audit Plan:**
+1. **Define your sphere** — Who is in your inner circle? What categories (colleagues, clients, family, friends)?
+2. **Engagement analysis** — How frequently are you engaging? Where to increase? Who have you lost touch with?
+3. **Contact information** — Is everything up to date? Consider using a CRM.
+4. **Identify key influencers** — Who holds significant sway? How to deepen those connections?
+5. **Review value exchange** — What have you provided? How to encourage reciprocity?
+6. **Segment your sphere** — Prioritise based on importance. Allocate time accordingly.
+7. **Set improvement goals** — Goals for engagement, diversity, key relationships.
+8. **Evaluate diversity** — Are perspectives varied? How to be more inclusive?
+
+**Key SOI Strategies:**
+- **ABC: Always Be Connecting** — make connecting a lifestyle, not an event
+- **Hook 'Em** — initial contact that creates interest
+- **Help 'Em** — provide genuine value without expecting return
+- **Ask 'Em** — when trust is built, make your ask
+- **The Art of the Follow-Up** — ghosts and no's are still in your SOI
+- **Measure Your SOI ROI** — track connections to conversions
+
+**SOI Scorecard:** Regular assessment of sphere health, engagement frequency, and conversion metrics.
+
+### 6. Accountability Conversations
+
+**Structure for accountability check-ins:**
+
+1. **Review commitments:** What did you say you would do? What did you actually do?
+2. **Score execution:** Rate out of 10 or percentage of completion
+3. **Explore gaps:** What got in the way? Was it within your control?
+4. **Identify patterns:** Is this a recurring gap? What's the root cause?
+5. **Recommit:** What will you commit to for next week? Be specific.
+6. **Support needed:** What help or resources would make a difference?
+
+**Key principles:**
+- Accountability is not blame — it's ownership
+- Focus on behaviours and actions, not just results
+- Ask "What more can YOU do?" not "Why didn't you?"
+- Celebrate progress, however small
+- The goal is to build self-accountability over time
+
+**Accountability Questions:**
+- On a scale of 1–10, how committed are you to this goal?
+- If less than 8: What would make it a 10?
+- What's the ONE thing that would make the biggest difference this week?
+- What might get in the way? How will you handle it?
+- Who else can support you?
+
+### 7. 1-on-1 Meeting Frameworks
+
+**Weekly 1-on-1 Structure (30 minutes):**
+
+**Opening (5 mins):**
+- How are you doing? (genuine check-in, not just business)
+- What's your energy level? Any personal factors affecting work?
+
+**Review (10 mins):**
+- What were your commitments last week?
+- What did you achieve? What didn't happen?
+- What did you learn?
+- Scorecard review: calls, valuations, instructions, sales
+
+**Forward Planning (10 mins):**
+- What are your top 3 priorities this week?
+- What's your ONE Thing?
+- Any obstacles you can see? How will you handle them?
+- What support do you need from me?
+
+**Development (5 mins):**
+- What skill are you working on improving?
+- What's one thing you want to do differently this week?
+- Any coaching tools to apply? (Cartesian Questions, Daily Habits, etc.)
+
+**Monthly 1-on-1 (Extended — 60 minutes):**
+- All of the above, PLUS:
+- Review monthly scorecard
+- Progress against 12-week plan
+- Career development conversation
+- Values alignment check
+- Goal resizing if needed (MINIMUM/TARGET/EXTRAORDINARY)
+
+### 8. AREC24 Takeaways
+
+Key themes and actionable insights from AREC24 (Australasia's Real Estate Conference):
+
+**Strategic Themes:**
+- Market intelligence and data-driven decision making
+- Content-first marketing strategies
+- Building personal brand and authority
+- Technology adoption (AI, CRM, automation)
+- Team scaling and EBU (Effective Business Unit) structure
+
+**Application for UK Estate Agencies:**
+- Adapt Australian prospecting intensity to UK market
+- Content marketing (video, social) as primary lead generation
+- Database nurture systems (33 Touch adapted for UK)
+- Seasonal business planning (UK spring/autumn peaks vs Australian ONFM)
+- Build EBU structure: Agent → Agent + Admin → Agent + Admin + Sales Support
+
+### 9. Team Development Planning
+
+**Team Development Framework:**
+
+**Assessment Phase:**
+- Where is each team member on the skill/will matrix?
+  - High skill, high will → Delegate and empower
+  - High skill, low will → Motivate and re-engage
+  - Low skill, high will → Train and coach
+  - Low skill, low will → Direct closely or exit
+
+**Development Plan Template (per team member):**
+1. Current role and responsibilities
+2. Current performance (against KPIs)
+3. Strengths to leverage
+4. Areas for development
+5. Specific training/coaching needed
+6. Goals for next 12 weeks (SMART format)
+7. Support and resources required
+8. Review schedule
+
+**Team Culture Building:**
+- Weekly WIP meetings (daily review, weekly stock/pipeline review)
+- Monthly team learning sessions
+- Quarterly goal-setting workshops
+- Regular celebration of wins
+- Black Box Thinking debriefs: "What can we learn?" after every loss
+- Accountability partnerships within the team
+
+### 10. HP6 Applied to Coaching
+
+Using Burchard's High Performance Habits as a coaching framework:
+
+**Coaching Through the HP6 Lens:**
+
+**Seek Clarity (coaching questions):**
+- Who do you want to be as an estate agent? What's your identity?
+- What are your goals right now? Are they clear enough?
+- What skills must you develop in the next 12 weeks?
+- How do you want to serve your clients?
+
+**Generate Energy (coaching focus):**
+- How are your energy levels? Physical, emotional, mental?
+- What's draining you? What energises you?
+- Are you exercising, sleeping well, eating properly?
+- When do you reset during the day?
+
+**Raise Necessity (coaching challenge):**
+- Why does this goal MATTER? Who depends on you?
+- What happens if you don't achieve this?
+- How does this connect to your identity?
+- Make it personal: "My family, my team, my reputation depend on this"
+
+**Increase Productivity (coaching accountability):**
+- What is your Prolific Quality Output? What work actually moves the needle?
+- What are your 5 most important moves this week?
+- What distractions are stealing your time?
+- Are you measuring output or just activity?
+
+**Develop Influence (coaching growth):**
+- How are you helping others succeed?
+- Are you teaching, mentoring, sharing knowledge?
+- How can you serve your team/clients with excellence?
+- Who needs your support right now?
+
+**Demonstrate Courage (coaching push):**
+- What are you avoiding? What conversation needs to happen?
+- Where do you need to speak up?
+- What risk would accelerate your growth?
+- What bold action could you take this week?
+
+## Additional Coaching Tools
+
+### Imaginary Mentor Exercise
+When someone is stuck or needs fresh perspective:
+1. If you could step into anyone's shoes for 30 minutes — who would you pick?
+2. Imagine you ARE that person. What advice would they give you?
+3. List 2–3 additional mentors and their advice
+4. Step back into YOU. Review the advice. Write 3 specific actions.
+
+### Build a Bridge Exercise
+When someone feels overwhelmed or stuck:
+1. What is your goal or dream?
+2. Where do you want to get to?
+3. What have you done so far?
+4. What's the one big thing getting in the way?
+5. If you could do anything with no fear or limits, what would it be?
+6. Write 3 things you could do in the next week WITHOUT FAIL to move closer
+
+### Reframe Weaknesses Exercise
+To loosen the hold of so-called weaknesses:
+1. List 3 weaknesses you most dislike about yourself
+2. For each: list 2+ situations where this weakness is actually USEFUL or serves a purpose
+3. What have you learned about yourself?
+
+### Life Coaching Toolkit Tools
+A set of 8 exercises for energy, effectiveness, and getting unstuck:
+1. **Spark Team** — identify people who energise and inspire you, cultivate those relationships
+2. **Love and Loathe List** — do more of what you love, less of what you loathe
+3. **Weekly Success Planning** — holistic week planning with reflection
+4. **Daily Success Habits** — 5 new habits as personal framework
+5. **Take Stock and Take Action** — what are you tolerating, frustrated by, want to change?
+6. **Stop Procrastinating** — explore motivation, brainstorm ways to make the task pleasant
+7. **Unstick Yourself Now** — brainstorm what to STOP, do LESS of, do MORE of, CONTINUE, START
+8. **Eat Your Elephant** — break overwhelming projects into small bites
+
+### Career Coaching Toolkit Tools
+For career development and self-assessment:
+1. **25 Powerful Questions for Strengths** — themed questions to identify top 10 strengths
+2. **Reclaim Your Power at Work** — diagnose unhappiness, take empowered action
+3. **Personal SWOT** — strengths, weaknesses, opportunities, threats
+4. **Career Values Workbook** — 5-step process to identify top 10 work values
+5. **Boost Your Strengths** — capitalise on identified strengths
+6. **Weakness Zapper** — 5 strategies to handle weaknesses without obsessing
+7. **Simple 360 Feedback** — gather feedback from colleagues for fuller self-picture
+
+### Balance & Self-Care Toolkit
+For preventing burnout and maintaining well-being:
+1. **Self-Care Quiz** — quick assessment of physical, emotional, and practical self-care
+2. **Comfort Zone Exercise** — where are you on the comfort continuum?
+3. **Energy Zappers** — identify physical, mental, and emotional drains
+4. **Detox Toxic Relationships** — score the 20 people you spend most time with (+5 to -5)
+5. **Self-Care & Needs Review** — score universal needs out of 10, plan improvements
+6. **Power of No Workbook** — learn to set boundaries and say no
+7. **Letting Go Exercise** — identify what to release and the benefit of holding on
+
+### Career Values Identification (5-Step Process)
+1. **Mine Work Experience** — what you loved, liked, tolerated, disliked across all roles
+2. **Brainstorm** — "What's most important to me in my work-life?" (aim for 30–50 items)
+3. **Convert to Value Words** — anything you can DO or HAVE isn't a value. Ask "What does that give me?"
+4. **Condense to 10** — group similar items, lead with most meaningful word
+5. **Prioritise** — compare pairs: "Would I rather have [A] and NOT [B], or [B] and NOT [A], for the rest of my life?"
+
+### Tom Panos Annual Goal-Setting
+Structured annual planning process:
+1. **Brainstorm** — List everything you want to BE, DO, HAVE (and DON'T want) in 1–5 years
+2. **Circle 5** — the first 5 that grab, inspire, or excite you
+3. **Excitement Score** — rate each out of 10. If below 8, reconsider or adjust
+4. **Set 3 Goals** — aligned with values, stated positively, specific
+5. **Success Accelerators** — what to start, stop, do more/less of
+6. **Smash Obstacles** — if you were going to sabotage yourself, how?
+7. **Take Action** — ONE action per goal in the next month
+8. **Support Team** — who will help? How specifically?
+9. **Summary Sheet** — post somewhere visible
+
+## How to Use This Toolkit
+
+When coaching or facilitating:
+
+1. **Start with rapport** — genuine human connection before frameworks
+2. **Assess the need** — what's the real issue? (often not what they first say)
+3. **Select the right tool** — match the framework to the situation
+4. **Facilitate, don't instruct** — ask questions, let them discover answers
+5. **Make it actionable** — every session ends with at least one committed action
+6. **Follow up** — accountability completes the coaching cycle
+
+**Framework Selection Guide:**
+- "I need to set goals" → SMART/GREAT Goals, Tom Panos Annual Goal-Setting
+- "I can't decide" → Cartesian Questions
+- "I'm overwhelmed/stressed" → Spheres of Influence
+- "I'm stuck" → Build a Bridge, Unstick Yourself, Imaginary Mentor
+- "I need a routine" → Daily Habits Template, Weekly Success Planning
+- "I want career clarity" → Career Values, Personal SWOT, Love & Loathe
+- "I'm burning out" → Balance & Self-Care Toolkit, Energy Zappers
+- "I need to grow my network" → SOI Workbook, Spark Team
+- "I need to develop my team" → Team Development Planning, 1-on-1 Framework
+- "I want peak performance" → HP6 Applied to Coaching
+- "I need accountability" → Accountability Conversations, 12 Week Year WAM

package/payload/premium-plugins/real-agency/skills/content-directory.md

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+---
+name: content-directory
+description: "Browse, search, and deliver structured education modules from the Real Agency curriculum."
+---
+
+# Content Directory
+
+Handles curriculum navigation, module delivery, and progress tracking. This is the core learning experience.
+
+## When to Activate
+
+A member asks about available content, wants to learn something, requests a specific module, or asks for a recommendation. Also activates when a member returns and wants to continue where they left off.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Module delivery | Member requests a specific topic or module | `references/content-directory-module-delivery.md` |
+| Progress tracking | Member asks about progress, or after completing a module | `references/content-directory-progress-tracking.md` |
+
+## Key Rules
+
+- Deliver content conversationally — don't paste entire modules. Teach through dialogue.
+- Always attribute content to the contributor it came from.
+- Track completion in `memory/users/{phone}/progress.md` after every module.
+- When listing available content, organise by pillar. Keep descriptions concise.
+- If a member asks for content that doesn't exist, say so honestly and note the gap (admin will see it).
+- Modules with `access: member` are gated to paid membership. Check `membership_type` in the member's profile before delivering.
+
+## Curriculum Pillars
+
+| Pillar | Focus | Typical Member Need |
+|--------|-------|-------------------|
+| Agency Blueprint | Setting up and structuring an agency | New agents, career changers |
+| Real Marketing | Social media, content creation, personal brand | Brand builders, content creators |
+| Real Business | Systems, structure, profit, scaling | Growth-stage agents |
+| Real Coaching | Mindset, performance (Backley & Black) | Anyone wanting mental edge |
+| Podcast | Conversations with working agents | Inspiration, peer learning |
+| Resources | Templates, scripts, SOPs, tools | Practical application |

package/payload/premium-plugins/real-agency/skills/exp-partnership.md

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+---
+name: eXp Partnership
+description: "Educate Real Agency Club members on the eXp UK model — revenue share, stock ownership, business partnership options, and agent attraction using the 95/5 system. Triggered when members ask about eXp, changing brokerage, passive income, revenue share, or growing beyond transactions."
+---
+
+# eXp Partnership
+
+Real Agency Club operates within the eXp UK framework. Members benefit from understanding the full model — not just commission splits, but the wealth-building ecosystem.
+
+## Three Rules
+
+1. **Educate, don't sell.** The eXp model sells itself once understood. Your job is to explain clearly, answer questions accurately, and let the numbers speak. Never pressure — agents are independent contractors who make their own decisions.
+
+2. **Lead with the problem.** Start with what's broken in traditional estate agency: no equity, no retirement plan, income stops when you stop, high overheads, team members become competitors. Then show how eXp addresses each one.
+
+3. **Always defer commercial specifics to Adam.** You can explain the model, share general figures, and point to resources. But specific commission negotiations, partnership terms, and formal presentations should always go through Adam Mackay or the eXp UK team.
+
+## What You Should Know
+
+**Five Income Buckets (vs traditional two):**
+1. Listings & Sales (same as always)
+2. Stock ownership (EXPI shares earned through production milestones)
+3. Dividends (from stock ownership)
+4. Revenue share (7-tier passive income from agents you attract)
+5. Agent Equity Commission Program (5% of commission taken as stock at a discount)
+
+**Key UK Numbers:**
+- 70/30 commission split
+- £24,000 annual cap (then 100% less transaction fee)
+- £250 capped transaction fee (drops to £100 after 50 deals or £400k GCI)
+- £150/month total fees (tech + university + advertising)
+- ICON Award: up to £16,000 in stock for top producers
+- Revenue share: £1,400/year per Tier 1 capping agent, cascading through 7 tiers
+
+**What You Don't Do:**
+- Quote specific earnings projections
+- Promise income levels
+- Negotiate partnership terms
+- Compare specific agents' earnings
+- Share confidential business details
+
+## References
+
+Load the relevant reference when the topic requires it:
+
+- **eXp model overview** → `references/exp-partnership-exp-model-overview.md` — the five buckets, how it works, UK-specific details
+- **95/5 system** → `references/exp-partnership-95-5-system.md` — the agent attraction methodology, Matt Ashby's journey, how to spend 5% of time building passive income
+- **Revenue share explained** → `references/exp-partnership-revenue-share-explained.md` — 7-tier structure, how it's calculated, what it means practically
+- **Model comparison** → `references/exp-partnership-model-comparison.md` — eXp vs KW vs TAUK at £100k GCI, net position analysis
+- **Business partnership** → `references/exp-partnership-business-partnership.md` — how existing agencies partner with eXp, team structure, qualifying criteria
+- **Agent attraction scripts** → `references/exp-partnership-agent-attraction-scripts.md` — recruiting funnel, video script templates, objection handling
+- **12 reasons for businesses** → `references/exp-partnership-12-reasons.md` — why an existing business should consider partnering

package/payload/premium-plugins/real-agency/skills/home-preparation.md

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+---
+name: home-preparation
+description: "Guide vendors on preparing their home for sale — staging, photography prep, kerb appeal, and seasonal advice."
+---
+
+# Home Preparation
+
+Provides vendor-facing guidance on presenting their property for maximum impact. Covers staging, photography prep, kerb appeal, and situation-specific advice.
+
+## When to Activate
+
+A vendor asks how to prepare their home for sale, for photography, or for viewings. Also activated when sharing preparation checklists or seasonal selling tips.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Staging | General home presentation advice | `references/home-preparation-staging-guide.md` |
+| Photo day prep | Property being prepared for photography | `references/home-preparation-photo-day.md` |
+| Kerb appeal | Exterior presentation guidance | `references/home-preparation-kerb-appeal.md` |
+| Situational selling | Selling with kids, pets, or seasonal considerations | `references/home-preparation-situational-tips.md` |
+
+## Key Rules
+
+- Frame advice as helpful suggestions, never criticism of their home
+- Be specific and practical — "remove family photos from the mantelpiece" not "declutter"
+- Acknowledge that it's their home — you're helping them present it as a product temporarily
+- If they push back on a suggestion, don't press — it's their decision

package/payload/premium-plugins/real-agency/skills/lead-nurturing.md

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+---
+name: lead-nurturing-v2
+description: "Systematic follow-up and pipeline warming. Adds Serhant Three F's, HOT/WARM/COLD cadence, and value-led touches."
+---
+
+# Lead Nurturing (v2)
+
+Most deals don't close on first contact. Your job is to keep trust and momentum alive until the prospect is ready.
+
+## Three rules
+
+1. **Speed wins first contact.** Respond immediately.
+2. **Never "just checking in".** Lead with value every time.
+3. **Follow up until yes/no.** Silence isn't rejection.
+
+## What nurturing is not
+
+- daily spam
+- guilt-tripping
+- chasing after an explicit "no"
+
+## Operating system (UK estate agency)
+
+When the user asks for help nurturing leads (buyers, sellers, past appraisals, former clients, neighbours, landlords):
+
+1. **Clarify category** (buyer / seller / landlord / past client / SOI / cold database)
+2. **Clarify temperature** (HOT/WARM/COLD) and time sensitivity
+3. **Choose a cadence** (Serhant HOT/WARM/COLD + Keller 33 Touch overlay)
+4. **Choose a channel mix** (call, SMS, WhatsApp, email, letter, social touch)
+5. **Every message must contain value** (insight, update, proof, next step)
+6. **Always propose a next action** (call, viewing, valuation, mortgage chat, solicitor intro)
+
+## Core frameworks to use
+
+### 1) Serhant HOT/WARM/COLD cadence (base layer)
+- **HOT:** daily
+- **WARM:** weekly
+- **COLD:** monthly
+
+Use this as the default rhythm unless the user specifies a different standard.
+
+### 2) Keller "33 Touch" system (relationship layer)
+Use 33 meaningful touches per year to stay top-of-mind with your Sphere of Influence (SOI), past clients and nurtured prospects.
+
+Typical mix (adapt to UK channels and compliance):
+- **12 personal calls** (quick check-in + value)
+- **12 pieces of value content** (email newsletter, market update, "what your home could be worth", "buyer demand snapshot")
+- **9 events/gifts/experiences** (client nights, local coffee voucher, handwritten card, charity/community touch)
+
+Principle: people choose the agent they remember.
+
+### 3) Sharran "10x10x10" daily method (daily discipline)
+Use a simple daily prospecting/nurture routine:
+- **10 outbound conversations** (calls or voice notes)
+- **10 follow-ups** (SMS/WhatsApp/email to existing leads)
+- **10 relationship touches** (comment/DM/reply to stories; handwritten note; referral thank you)
+
+If the user has their own exact definition of 10x10x10, ask for it and then follow their version.
+
+### 4) Firewave nurture (content + funnels)
+Use a *subscriber briber* (lead magnet) + **email nurture sequence** to move contacts through:
+**KNOW → LIKE → TRUST → TRY (valuation) → BUY (instruction)**
+
+## Channel playbooks and templates
+
+### Tom Panos: SMS templates (buyers/sellers/prospecting)
+Use short, calm, confident texts. Never needy. Avoid "just checking in".
+
+Use templates in `references/lead-nurturing-tom-panos-sms-templates.md`.
+
+### Tom Panos / Real Estate Gym: OFI follow-up (Saturday afternoon)
+Call and qualify right after open homes (or same day). Use the OFI follow-up dialogue in `references/lead-nurturing-ofi-follow-up-dialogue.md`.
+
+### Neighbour notification letters (sold / sale agreed / new to market)
+Use letters to turn activity into authority and referrals. Templates in:
+- `references/lead-nurturing-neighbour-notification-letter.md`
+
+### Buyer search ("home wanted") letters
+Use targeted letters when a buyer has missed out or you have demand exceeding supply. Template in:
+- `references/lead-nurturing-buyer-search-letter.md`
+
+### Database reactivation
+For old leads/past appraisals/ghosted contacts, run a respectful reactivation campaign:
+- quick reintroduce + market update + clear opt-out
+- ask a simple question to prompt reply ("Still thinking of moving in 2026?")
+Template + cadence in `references/lead-nurturing-database-reactivation.md`.
+
+## Firewave email nurture sequences (ready-to-use)
+
+Use sequences in `references/lead-nurturing-firewave-email-nurture-sequences.md`.
+
+Rules:
+- lead with advice, not "book a valuation"
+- one CTA per email
+- always include a soft reply CTA ("Reply with your postcode and I'll send a price snapshot")
+
+## Sphere of Influence methodology (SOI)
+
+Use SOI as an intentional system:
+- segment sphere (inner circle / community / network / audience / strangers)
+- increase engagement frequency with the highest-value relationships
+- bring value first, ask second
+
+Use the Serhant SOI audit prompts in `references/lead-nurturing-sphere-of-influence-notes.md`.
+
+## What to do when the user asks "what should I say?"
+
+Ask 3 questions, then write the message:
+1. Who is this person and what's the relationship?
+2. What do we want them to do next?
+3. What's the *value* we can lead with today?
+
+Then provide:
+- 1 SMS version
+- 1 WhatsApp version
+- 1 call opener + 3 questions
+
+## After each interaction
+
+Encourage the user to capture:
+- outcome (yes/no/next step)
+- temperature update
+- next follow-up date
+- notes (kids, job, motivation, timelines)
+
+## References (load as needed)
+
+(Original references — preserved)
+- **Follow-up cadence** → `references/lead-nurturing-follow-up-cadence.md`
+- **Value-led outreach** → `references/lead-nurturing-value-led-outreach.md`
+- **Pipeline management** → `references/lead-nurturing-pipeline-management.md`
+- **Serhant Three F's** → `references/lead-nurturing-serhant-three-fs-plus.md`
+
+(Added references)
+- **Keller 33 Touch** → `references/lead-nurturing-keller-33-touch.md`
+- **Sharran 10x10x10** → `references/lead-nurturing-sharran-10x10x10.md`
+- **Tom Panos SMS templates** → `references/lead-nurturing-tom-panos-sms-templates.md`
+- **OFI follow-up dialogue** → `references/lead-nurturing-ofi-follow-up-dialogue.md`
+- **Firewave email nurture sequences** → `references/lead-nurturing-firewave-email-nurture-sequences.md`
+- **Sphere of Influence notes (Serhant)** → `references/lead-nurturing-sphere-of-influence-notes.md`
+- **Neighbour notification letter** → `references/lead-nurturing-neighbour-notification-letter.md`
+- **Buyer search letter** → `references/lead-nurturing-buyer-search-letter.md`
+- **Database reactivation** → `references/lead-nurturing-database-reactivation.md`