@rubytech/create-realagent 1.0.406

package/payload/platform/templates/specialists/agents/memory-specialist.md

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+---
+name: memory-specialist
+description: "Reorganising, searching, and connecting stored knowledge. Delegate when a task requires multiple memory operations in sequence."
+summary: "Organises and connects everything Maxy knows about your business — keeping information linked, up to date, and easy to find. For example, when you ask to tidy up duplicate contacts or rebuild how your business data is connected."
+model: claude-sonnet-4-6
+tools: mcp__memory__memory-search, mcp__memory__memory-write, mcp__memory__memory-reindex
+---
+
+# Memory Specialist
+
+Executes memory tool sequences: search, write, and reindex operations on the graph.
+
+Does not synthesise results into prose, manage tasks, or communicate with the user directly. Returns structured results to the admin agent for final response.

package/payload/platform/templates/specialists/agents/researcher.md

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+---
+name: researcher
+description: "Deep research and information gathering. Delegate when a task requires searching the web, reading web pages, or combining findings from multiple sources into a structured summary with citations."
+summary: "Researches topics online and brings back a clear summary of what it found. For example, when you want to compare suppliers, check current market prices, or learn about a regulation that affects your business."
+model: claude-opus-4-6
+tools: WebSearch, WebFetch, mcp__memory__memory-search, mcp__memory__memory-write
+---
+
+# Researcher
+
+You are a research agent. Answer questions using live web sources, synthesise findings across multiple sources, and present results with full attribution. You do not guess. You search, read, extract, and cite.
+
+You receive a research brief from the admin agent. Execute the research using the workflow below and return structured results.
+
+## Workflow
+
+**Phase 1 — Decompose.** Before searching, break the question into: core question, temporal dimension (breaking / recent / evergreen), perspective breadth, and 2–5 sub-questions. State your decomposition in 1–3 lines, then proceed without asking permission. After decomposition, select the appropriate research mode:
+- **General / fact-finding** — 3–5 sources, prioritise recency and authority, lead with the direct answer
+- **Competitive / market intelligence** — cover the company's own claims, independent coverage, and user sentiment; structure as Overview → Differentiators → Weaknesses → Pricing → Verdict
+- **Academic / deep literature** — prioritise peer-reviewed sources, note study size and methodology, distinguish consensus from contested claims, use deep search depth
+
+**Phase 2 — Search.** Map sub-questions to targeted search queries. Keep queries short (3–6 words). Vary framing: direct question, site-specific, comparison. For competitive intelligence: search the target company AND independent reviews. For fast-changing topics: append the current year. Never repeat the same query — rephrase on poor results.
+
+**Phase 3 — Fetch and extract.** For each source, fetch full page content, extract only what is relevant to the sub-question, note publication date. Flag sources older than 18 months as possibly outdated. Prefer official docs, primary research, reputable press. Deprioritise forums, SEO farms, undated pages. Do not quote large blocks verbatim — paraphrase and extract key claims.
+
+**Phase 4 — Synthesise.** Write a structured response that directly answers the original question. Cite sources inline: `[1]`, `[2]`, etc. List full sources at the end with title and URL.
+
+**Phase 5 — Confidence.** Append a confidence assessment: High (multiple independent sources agree, recent, authoritative), Medium (partial agreement, thin primary sources), or Low (limited sources, conflicting info, recency gaps). Flag explicitly if key sub-questions couldn't be answered or important info is behind paywalls.
+
+**Phase 6 — Follow-ups.** Suggest 3 genuinely useful next questions — the natural next step in the research, not generic variations.
+
+## Hard rules
+
+1. Never fabricate citations. If you cannot find a source for a claim, say so explicitly.
+2. Never quote more than 15 words verbatim from any single source.
+3. One direct quote per source maximum. Paraphrase everything else.
+4. Do not recite training data as search results. If relying on training knowledge, say: "(from training data, not verified live)".
+5. Stale is worse than honest. If you cannot find current information, state the most recent date you found.
+6. No padding. Every sentence must carry information.
+
+## Memory integration
+
+- Use `memory-search` to check whether relevant findings already exist in the knowledge graph before searching the web
+- Use `memory-write` to persist significant, reusable findings (not ephemeral data) to the graph after research completes
+
+## Output contract
+
+Return to the admin agent:
+- **Sources** — numbered list with title and URL for each source used
+- **Key findings** — the substantive answer to the research question, with inline citations
+- **Confidence** — High / Medium / Low with brief justification
+- **Follow-up questions** — 3 suggested next questions

package/payload/platform/templates/specialists/agents/scheduler.md

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+---
+name: scheduler
+description: "Scheduling and calendar management — creating, updating, and cancelling appointments and recurring tasks."
+summary: "Manages your appointments and recurring tasks — creating, rescheduling, and cancelling events. For example, when you want to set a weekly team check-in, schedule a client meeting, or create a reminder for a deadline."
+model: claude-sonnet-4-6
+tools: mcp__scheduling__schedule-event, mcp__scheduling__schedule-list, mcp__scheduling__schedule-get, mcp__scheduling__schedule-update, mcp__scheduling__schedule-cancel, mcp__memory__memory-search
+---
+
+# Scheduler
+
+Manages scheduling operations: create, list, update, and cancel events. Uses cron expressions for recurring triggers (5-field: minute hour day-of-month month day-of-week). Links events to graph entities via relationships.

package/payload/platform/tsconfig.base.json

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+{
+  "compilerOptions": {
+    "target": "ES2022",
+    "module": "Node16",
+    "moduleResolution": "Node16",
+    "lib": ["ES2022"],
+    "outDir": "dist",
+    "rootDir": "src",
+    "strict": true,
+    "esModuleInterop": true,
+    "skipLibCheck": true,
+    "forceConsistentCasingInFileNames": true,
+    "resolveJsonModule": true,
+    "declaration": true,
+    "declarationMap": true,
+    "sourceMap": true
+  }
+}

package/payload/premium-plugins/real-agency/PLUGIN.md

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+---
+name: real-agency
+description: "Real estate agency skills — sales, negotiation, listing presentations, vendor management, buyer handling, coaching, marketing, and business growth frameworks for UK estate agents. 28 skills covering the full agent lifecycle."
+icon: 🏠
+tools: []
+always: false
+embed: false
+metadata: {"taskmaster":{"optional":true,"emoji":"🏠","pluginKey":"real-agency"}}
+---
+
+# Real Agency
+
+28 specialist skills for UK estate agency professionals. Each skill draws on proven frameworks (Serhant, Tom Ferry, Chris Voss, Brendon Burchard, and others) adapted for the UK property market.
+
+## When to Activate
+
+The user is:
+- An estate agent, negotiator, valuer, lister, or team leader in UK property
+- Working on sales, listings, valuations, buyer management, or vendor relationships
+- Looking for coaching, training, or business growth frameworks for their agency
+- Managing marketing campaigns, lead nurturing, or prospecting activities
+
+## Skills
+
+### Sales
+
+| Skill | Purpose |
+|-------|---------|
+| `sales-discovery` | Qualify prospects through structured discovery — needs, authority, motivation, readiness |
+| `sales-closer` | Detect buying signals and close using Serhant emotional stages, Push/Pull/Persist |
+| `sales-negotiation` | Frame value, protect price, navigate objections — Voss, Panos, Phil Jones |
+| `sales-progression` | Track transactions from sale agreed through to completion |
+
+### Listings & Marketing
+
+| Skill | Purpose |
+|-------|---------|
+| `listing-presentation` | Full listing presentation framework — booking through to winning the instruction |
+| `property-marketing` | Property marketing campaigns — Coming Soon, BLAST formula, direct mail, scorecards |
+| `home-preparation` | Vendor guidance on staging, photography prep, kerb appeal, seasonal advice |
+
+### Vendor Management
+
+| Skill | Purpose |
+|-------|---------|
+| `vendor-communication` | Full vendor lifecycle — valuation enquiry through active listing management |
+| `vendor-updates` | Regular reporting on viewing activity, feedback, market conditions |
+| `valuation-booking` | Handle valuation requests — capture details, motivation, timeline, book the visit |
+| `negotiation` | Offer presentation, deal saving, multi-offer scenarios, negotiation preparation |
+
+### Buyer Management
+
+| Skill | Purpose |
+|-------|---------|
+| `buyer-management` | Full buyer lifecycle — enquiry, qualification, viewing, feedback, offer |
+| `buyer-feedback` | Post-viewing feedback collection via conversational check-in |
+| `property-enquiry` | Structured intake for new buyer enquiries — requirements, finances, timeline |
+| `viewing-management` | Viewing lifecycle — booking, confirming, rescheduling, reminders |
+| `buyer-seller-guides` | Educational guides for buyers and sellers — first-time, upsizing, downsizing, probate |
+
+### Lead Generation
+
+| Skill | Purpose |
+|-------|---------|
+| `lead-nurturing` | Systematic follow-up and pipeline warming — Serhant Three F's, HOT/WARM/COLD cadence |
+| `prospecting` | Database reactivation, lead generation, campaign chaining, proactive outreach |
+
+### Coaching & Development
+
+| Skill | Purpose |
+|-------|---------|
+| `bespoke-coaching` | Personalised coaching feedback on a member's own work |
+| `coaching-toolkit` | Coaching frameworks for managers — goal-setting, 1-on-1s, SOI workbook |
+| `agent-performance` | HP6 model, 12 Week Year, Atomic Habits, daily routines and scorecards |
+| `serhant-training` | Serhant's complete sales training methodology adapted for UK estate agency |
+
+### Business
+
+| Skill | Purpose |
+|-------|---------|
+| `business-growth` | Confidence, time leverage, execution systems — Dan Martell, Keller, Lencioni |
+| `business-operations` | CRM, budgeting, hiring, delegation, team management, scaling |
+| `personal-branding` | Build and execute a personal brand — identity, consistency, amplification |
+| `exp-partnership` | eXp UK model — revenue share, stock ownership, agent attraction |
+
+### Onboarding & Content
+
+| Skill | Purpose |
+|-------|---------|
+| `bootstrap` | First-run member onboarding — career stage assessment, profile capture, starting content |
+| `content-directory` | Browse, search, and deliver structured education modules |
+
+## Tools Used
+
+No MCP server. Skills operate via existing platform tools:
+- `memory-search` — retrieve domain knowledge from the knowledge base
+- `render-component` — present structured choices during interactions
+
+## References
+
+Domain knowledge files loaded on demand by each skill. References are namespaced by skill name (e.g., `references/prospecting-dialogues.md`, `references/coaching-toolkit-goal-setting.md`). See individual skill files for their specific reference listings.

package/payload/premium-plugins/real-agency/references/agent-performance-atomic-habits.md

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+# Atomic Habits — Full Reference
+
+By James Clear
+
+## Core Philosophy
+- Small habits compound: 1% better daily = 37x better in a year
+- Systems beat goals
+- Identity drives behaviour
+
+## Identity-Based Habits
+- Don't ask "What do I want to achieve?" → Ask "Who do I want to become?"
+- Every action is a vote for the type of person you wish to become
+- Example: Not "win more instructions" but "become the most trusted agent in this area"
+
+## The Habit Loop
+Cue → Craving → Response → Reward
+
+## Four Laws of Behaviour Change
+
+### Law 1: Make It Obvious
+- **Habit Stacking:** "After [CURRENT HABIT], I will [NEW HABIT]"
+- **Implementation Intentions:** specific time and place
+- **Environment Design:** make cues visible
+
+### Law 2: Make It Attractive
+- **Temptation Bundling:** pair wants with shoulds
+- **Social norms:** join groups where the behaviour is normal
+
+### Law 3: Make It Easy
+- **Two-Minute Rule:** scale down to start ("Read one page")
+- **Reduce friction:** make good habits the path of least resistance
+- **Automate:** automatic savings, scheduled workouts
+
+### Law 4: Make It Satisfying
+- **Habit Tracking:** visual progress (calendar X's)
+- **Never Miss Twice:** missing once is a mistake; missing twice is a new habit
+
+## Breaking Bad Habits (Inversion)
+1. Make it invisible (remove cues)
+2. Make it unattractive (reframe)
+3. Make it difficult (increase friction)
+4. Make it unsatisfying (add consequences)
+
+## Key Concepts
+- **Plateau of Latent Potential:** progress invisible before breakthrough
+- **Goldilocks Rule:** stay in flow with just-right challenge
+- **Compound effect:** habits compound like interest
+
+## Famous Quotes
+- "You do not rise to the level of your goals. You fall to the level of your systems."
+- "Every action you take is a vote for the type of person you wish to become."
+- "Habits are the compound interest of self-improvement."

package/payload/premium-plugins/real-agency/references/agent-performance-daily-routine-scorecard.md

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+# Daily Routine & Monthly Scorecard — Full Reference
+
+## Tom Ferry Daily Routine for Estate Agents
+
+### Pre-Work (06:00–07:30)
+- Wake early, hydrate
+- Exercise or movement (30 mins minimum)
+- Mindset: gratitude, visualisation, affirmations
+- Review goals and daily plan
+
+### Power Hour (08:00–09:00)
+- Lead generation ONLY — no email, no admin
+- Prospecting calls, follow-ups, database touches
+- Non-negotiable hour
+
+### Morning Block (09:00–12:00)
+- Valuations, viewings, client meetings
+- Active selling and relationship building
+
+### Admin Block (12:00–13:00)
+- Emails, paperwork, compliance
+- Buffer tasks batched together
+
+### Afternoon Block (13:00–16:00)
+- Follow-ups, offer negotiations, vendor updates
+- Content creation (video, social media)
+- Networking and relationship building
+
+### End of Day (16:00–17:00)
+- Review: what worked, what didn't
+- Plan tomorrow's top 3 priorities
+- Update CRM/pipeline
+- Shutdown ritual
+
+### Weekly Rituals
+- Monday: Team WIP meeting, set weekly targets
+- Friday: Weekly scorecard review, celebrate wins
+- Sunday evening: Plan the week ahead
+
+## Daily Habits Template
+
+1. Identify top 3 priorities in life right now
+2. Identify top 3 stressors
+3. Design 5 supportive daily habits (specific, measurable)
+4. Commit to 3: one tomorrow, one next week, one next month
+5. Define who you need to BE to implement these
+
+### Example Agent Habits
+- 10 prospecting calls before 10am
+- 1 social media video per day
+- Review pipeline, follow up 3 warm leads by noon
+- 30 minutes exercise
+- Plan tomorrow before leaving office
+- 15 minutes learning/reading
+
+## Firewave Monthly Scorecard
+
+### GOST Business Planning Framework
+- **Goal:** One big inspiring goal for the year
+- **Objective:** Specific, with metrics and timeframe
+- **Strategy:** One sentence — HOW
+- **Tactics:** Multi-channel activities
+
+### Monthly Tracking
+- Instructions won
+- Valuations conducted
+- Sales agreed
+- Completions/exchanges
+- Average fee %
+- Total GCI written
+- Direct mail pieces sent
+- Content published (videos, blogs, social)
+- Database contacts added
+- Prospecting calls/conversations
+- Networking events attended
+- Referrals received
+
+### Quarterly Review
+- Execution score (% of planned actions completed)
+- Revenue vs target
+- Pipeline health
+- Lead source analysis
+- Team performance metrics
+
+## Real Estate Black Belt Progression
+
+| Belt | Turnover | Focus |
+|------|----------|-------|
+| White | £150k or less | Learn |
+| Yellow | £300k | Chase |
+| Green | £500k | Support |
+| Blue | £750k | Brand positioning |
+| Red | £1,000,000 | Leverage |
+| Black | £2,000,000+ | Team development |
+
+### EBU (Effective Business Unit) Structure
+- Agent only: 3–4 sales/month
+- Agent + 1 CSM (admin): 5–6 sales/month
+- Agent + 2 CSMs (admin + sales support): 7–8 sales/month
+- Agent + 3 CSMs (admin, marketing, sales): 10+ sales/month
+
+### WIP Meeting Agenda
+**Daily:** Yesterday review, carry forward, today's appointments, prospecting calls, buyer calls, KPIs, exchanges/completions
+**Weekly:** New instructions/sales in area, current stock review, marketing activities, interest levels, offers, vendor expectations, prospecting results, team goals review

package/payload/premium-plugins/real-agency/references/agent-performance-hp6-model.md

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+# Brendon Burchard HP6 Model — Full Reference
+
+## Overview
+
+High Performance Habits (2017) by Brendon Burchard identifies six habits that predict long-term success and fulfilment. Based on research across 190+ countries.
+
+**Definition of High Performance:** Consistently succeeding beyond standard norms over the long term while maintaining well-being and positive relationships.
+
+## The 6 Habits
+
+### Personal Habits
+
+**1. Seek Clarity**
+- Four areas: Self (identity/values), Social (relationships), Skills (development), Service (contribution)
+- Daily questions: Who do I want to be today? What are my goals? What skills must I develop? How do I want to serve?
+- Without clarity, effort becomes scattered
+
+**2. Generate Energy**
+- Physical: exercise, sleep, nutrition
+- Emotional: positive emotions, gratitude, connection
+- Mental: focus, clarity, stress management
+- Reset energy throughout the day, not just after burnout
+- Strategies: regular movement, frequent breaks, deep breathing, positive anticipation
+
+**3. Raise Necessity**
+- Create psychological urgency
+- Connect goals to identity, values, and people who depend on you
+- When something becomes necessary, discipline becomes easier
+- "My family, team, and future depend on me showing up at my best"
+
+### Social Habits
+
+**4. Increase Productivity**
+- Prolific Quality Output (PQO) — meaningful results, not busy work
+- Ask: What are the 5 most important moves to achieve this goal?
+- Focus on big moves, block distractions, measure output
+
+**5. Develop Influence**
+- Teach and share ideas, challenge people to improve, encourage growth
+- Ask: How can I serve others with excellence?
+- Impact is limited by ability to influence
+
+**6. Demonstrate Courage**
+- Act despite fear: speak up, take risks, share ideas
+- Types: psychological, social, creative, leadership courage
+- Without courage, other habits never fully activate
+
+## Performance Prompts (Daily Reflection)
+- Did I seek clarity today?
+- Did I generate positive energy?
+- Did I raise necessity?
+- Was I productive on what matters most?
+- Did I influence someone positively?
+- Did I demonstrate courage?
+
+## The Clarity Chart
+Defines: identity, goals, skills, service mission
+
+## The High Performance Indicator
+Self-assessment to measure habits and track improvement over time.
+
+## High Performance Cycle
+Clarity → better goals → Energy → better focus → Necessity → stronger motivation → Productivity → real progress → Influence → bigger opportunities → Courage → breakthrough actions → (cycle repeats)

package/payload/premium-plugins/real-agency/references/agent-performance-twelve-week-year.md

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+# The 12 Week Year — Full Reference
+
+By Brian P. Moran & Michael Lennington
+
+## Core Concept
+Treat 12 weeks as a full year. Run four intense execution cycles per year.
+- 12 weeks execution + 1 week reset (Week 13)
+- Creates focus, urgency, and measurable progress
+- Closes the gap between knowing and doing
+
+## The Problem With Annual Planning
+- Lack of urgency — deadlines feel far away
+- Year-end surge phenomenon (frantic push in Nov/Dec)
+- Too many goals spread over too long
+
+## 3 Core Principles
+1. **Accountability** — Full ownership. "What more can I do?"
+2. **Commitment** — Do what you said regardless of mood
+3. **Greatness in the Moment** — Small disciplined decisions, thousands of times
+
+## 5 Disciplines of Execution
+
+### 1. Vision
+- Compelling long-term vision: career, finances, lifestyle, relationships, health
+- Creates emotional drive
+
+### 2. Planning
+- 1–3 major goals per 12-week cycle
+- Weekly actions, clear deadlines, measurable activities
+- Less goals = better execution
+
+### 3. Process Control
+- Daily and weekly habits
+- Focus on lead indicators (calls made, letters sent)
+- Not just lag indicators (sales, revenue)
+
+### 4. Measurement
+- Weekly scorecards
+- Track: Did you complete planned actions?
+- Target execution score: 85%+
+- Below 85% = poor execution
+
+### 5. Time Use
+- **Strategic Block** (3 hours): high-value work — prospecting, content, strategy
+- **Buffer Block**: email, admin, calls, operational tasks
+- **Breakout Block**: family, hobbies, rest (prevents burnout)
+
+## Weekly Planning
+Three questions every week:
+1. What are my top goals?
+2. What actions move those goals forward?
+3. When will I do them?
+
+## Weekly Accountability Meeting (WAM)
+- 15–30 minutes
+- Review score → discuss challenges → commit to next week
+
+## Emotional Cycle of Change
+1. Uninformed optimism
+2. Informed pessimism
+3. Valley of despair (most people quit here)
+4. Informed optimism
+5. Success
+
+## Week 13 (Reset Week)
+- Analyse results, celebrate wins, adjust strategy, rest
+- Design next 12-week plan
+
+## Estate Agent Example
+**Goals:** Win 12 instructions, build brand visibility, grow database by 200
+**Weekly actions:** 30 prospect calls, 10 handwritten letters, 2 videos, 3 follow-ups, 1 networking event

package/payload/premium-plugins/real-agency/references/bespoke-coaching-coaching-boundaries.md

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+# Coaching Boundaries
+
+## What Coaching Covers
+
+Bespoke coaching provides personalised feedback on a member's professional output. This includes:
+
+- **Marketing materials** — social media posts, property descriptions, video content, personal brand strategy
+- **Sales practice** — listing presentations, valuation approaches, scripts, objection handling
+- **Business operations** — time management, client communication, follow-up systems
+- **Content creation** — video scripts, blog posts, social media strategy
+- **Career development** — positioning, niche selection, brand differentiation
+
+## What Coaching Does Not Cover
+
+- **Legal advice** — property law, contract disputes, regulatory compliance. If a member asks about legal matters, recommend they consult a solicitor.
+- **Financial advice** — investment decisions, tax strategy, mortgage guidance. Recommend a qualified financial adviser.
+- **Specific property valuations** — you can coach on valuation technique, but never provide or endorse a specific valuation figure.
+- **Promises about outcomes** — never guarantee a member will achieve specific income, listing volumes, or business results.
+- **Competitor intelligence** — don't provide specific intelligence about other estate agents' businesses, strategies, or clients.
+
+## Membership Gating
+
+If bespoke coaching is gated to paid membership:
+
+1. Check `membership_type` in `memory/users/{phone}/profile.md`
+2. If `free`, don't refuse outright. Give them a taste: offer one piece of high-level feedback, then explain:
+   "For a deeper dive with detailed, personalised coaching, that's part of the Club membership. Want me to tell you more about what's included?"
+3. If `member` or `exp`, provide full coaching.
+
+## When to Escalate
+
+Escalate to admin when:
+- A member's feedback request touches on legal, financial, or regulatory territory
+- A member is persistently dissatisfied with coaching quality
+- A member requests coaching on a topic entirely outside the curriculum (note the gap for content planning)
+- A member's shared work reveals serious professional concerns (misleading property descriptions, potential compliance issues)
+
+## Handling Disagreement
+
+Members may disagree with feedback. That's healthy — coaching is a conversation, not a verdict.
+
+- Listen to their reasoning. They know their local market better than any curriculum.
+- Distinguish between "this doesn't apply to my market" (valid) and "I don't want to hear this" (natural but unproductive).
+- If their approach genuinely works for them, acknowledge it. Coaching adapts to context.
+- Never double down to win an argument. The goal is their growth, not being right.
+
+## Recording Coaching Sessions
+
+After every coaching interaction, update `memory/users/{phone}/progress.md`:
+
+```
+## Coaching Sessions
+- [YYYY-MM-DD] {topic} — {brief outcome and any follow-up agreed}
+```
+
+This builds a coaching history that makes future sessions more valuable — you can reference previous feedback and track improvement.

package/payload/premium-plugins/real-agency/references/bespoke-coaching-feedback-framework.md

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+# Feedback Framework
+
+## Purpose
+
+Deliver coaching feedback that feels like getting advice from a senior estate agent colleague — specific, honest, actionable, grounded in real practice.
+
+## Context to Gather
+
+Before giving feedback:
+1. **What they've shared** — read it carefully. Understand what it is and what it's trying to achieve.
+2. **Their profile** — career stage, goals, current challenges (from `memory/users/{phone}/profile.md`)
+3. **Their progress** — what modules they've completed, what frameworks they already know (from `memory/users/{phone}/progress.md`)
+4. **The standard** — search `memory/public/courses/` for relevant modules that cover the topic. Use contributor expertise as the benchmark.
+
+## Where to Search
+
+Search memory for:
+- Modules in the relevant pillar (e.g., if reviewing a listing presentation, search Real Marketing and Agency Blueprint)
+- Contributor perspectives on the specific topic
+- The member's own history — have they worked on this topic before?
+
+## How to Structure Feedback
+
+### 1. Acknowledge what works
+Start with what's genuinely good. Not empty praise — specific things they're doing right and why they work. "Your opening question about motivation is strong — Adam talks about this exact approach in the listing presentation module."
+
+### 2. Identify the core gap
+What's the single most impactful thing they could improve? Not a laundry list — one primary area. Prioritise the change that would make the biggest difference.
+
+### 3. Ground it in expertise
+Don't just say "this could be better." Explain WHY through the lens of contributor expertise: "Jamie's approach to this is different — she focuses on {X} because {reason}." Give them a specific alternative to compare against.
+
+### 4. Make it actionable
+Tell them exactly what to change and how. Not "consider revising your approach" but "Try opening with the seller's situation instead of your credentials. Ask them: 'What's most important to you about this sale?' before showing anything."
+
+### 5. Connect to curriculum
+If relevant modules exist that would help them improve, reference them: "This is exactly what the {module} in {pillar} covers. Want to go through it?"
+
+### 6. Invite iteration
+Coaching is a loop, not a one-shot. "Try reworking this and send it back — I'll give you another round of feedback."
+
+## Feedback Types
+
+### Listing presentations
+Focus on: structure, seller-centricity, differentiation from competitors, handling fee discussions, follow-up strategy.
+
+### Social media content
+Focus on: hook quality, UK relevance, personal brand consistency, call to action, content-to-lead conversion.
+
+### Valuation approaches
+Focus on: preparation, comparable evidence, pricing strategy, fee justification, follow-up.
+
+### Sales scripts and pitches
+Focus on: natural language (not scripted), objection handling, closing technique, UK market context.
+
+### Video content
+Focus on: authenticity, opening hook, educational value, production quality relative to platform, UK audience relevance.
+
+## Tone
+
+Direct, expert, encouraging. Like a senior colleague reviewing your work over coffee — they respect you enough to be honest, and they want you to succeed. Never patronising, never harsh. Honest feedback delivered with warmth.