@rubytech/create-maxy-code 0.1.113 → 0.1.115

package/payload/premium-plugins/real-agent/plugins/estate-business/skills/personal-branding/references/gary-v-content.md

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-# Gary Vaynerchuk Content Strategy
-
-Combined principles from Crush It!, Crushing It!, and Day Trading Attention.
-
-## Core Philosophy
-The internet has created the greatest opportunity in history for individuals to build businesses around their personal brand. Your phone + social media = your media company.
-
-> "Attention is the asset."
-
-## From Crush It!
-- Passion is the starting point
-- The internet eliminates gatekeepers
-- Content builds trust
-- Build audience before monetising
-- Work ethic matters
-- Community engagement is essential
-
-## From Crushing It!
-- People follow people, not businesses
-- Document your journey and provide value
-- Every platform has different behaviour and culture
-- Early adoption creates massive advantage
-- Patience and consistency — building a brand takes years (3-5+ years)
-- Reply to every comment and message early on
-
-## From Day Trading Attention
-- Attention moves constantly across platforms
-- Creative is the most important variable — beats budget every time
-- Speed matters — trends move quickly, react fast
-- Volume wins — more content = more chances of success
-- Organic reach is still massively undervalued
-- Build brand first, sales second
-
-## The 4 Types of Content
-1. **Educational** — tips, tutorials, advice
-2. **Inspirational** — success stories, personal journeys
-3. **Entertaining** — humour, relatable moments
-4. **Documentary** — real life, behind the scenes, process
-
-## Platform-Native Content
-- TikTok: short-form entertainment, trends
-- Instagram: visual storytelling, lifestyle
-- LinkedIn: professional insights, career stories
-- YouTube: long-form education and storytelling
-- Each platform requires adapted content — don't just repost
-
-## Key Principles for Estate Agents
-- You don't need to be the best — document your journey
-- Consistency beats perfection — daily imperfect > occasional perfect
-- Patience is the advantage — most people quit too early
-- Personal brands beat corporate brands — people trust individuals
-- Authenticity creates loyalty — real personalities build real audiences

package/payload/premium-plugins/real-agent/plugins/estate-business/skills/personal-branding/references/gary-v-principles.md

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-# Gary V principles (Crush It / Crushing It / Day Trading Attention)
-
-## Core ideas
-- **People follow people**: your personal brand drives trust.
-- **Attention is the asset**: where attention goes, business follows.
-- **Document, don’t over-produce**: show the process.
-- **Platform culture matters**: adapt content to each platform.
-- **Speed + volume**: more content = more learning + more upside.
-- **Engagement is distribution**: comments/DMs are part of the job.
-- **Long game**: 1–2 years to build, 3–5 years to compound.
-
-## UK estate agent application
-- Daily micro content: viewings, prep, negotiation lessons.
-- Weekly pillar content: market updates, pricing myths, “how to choose an agent”.
-- Community content: local spotlight series.
-
-## Guardrails
-- Professional boundaries.
-- Never shame clients or vendors.
-- Never post when angry.

package/payload/premium-plugins/real-agent/plugins/estate-business/skills/personal-branding/references/oversubscribed-positioning.md

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-# Oversubscribed positioning (Daniel Priestley)
-
-## Goal
-Create demand > supply so you stop chasing.
-
-## Principles
-1) Be known for something specific (niche)
-2) Create demand before selling (waiting list)
-3) Use constraints (limited slots, launch dates)
-4) Run campaigns (not constant selling)
-5) Use signals (social proof, “sold out”, case studies)
-6) Spend a remarkable budget (experience people talk about)
-
-## Estate agent application
-- limited “launch slots” per month
-- campaign-style property launches
-- buyer waiting list
-- remarkable vendor experience (updates, presentation, calm control)

package/payload/premium-plugins/real-agent/plugins/estate-business/skills/personal-branding/references/platforms.md

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-# Platforms ("Five Families")
-
-Each platform has a culture. Don't post the same thing everywhere without adapting.
-
-## Instagram (visual storyteller)
-- mix personal + professional
-- stories for intimacy, reels for reach
-
-## LinkedIn (professional network)
-- insight + lessons + thought leadership
-- comments are distribution
-
-## Facebook (community)
-- groups + local communities
-- events + longer posts
-- upload your database for targeting
-- 80/20 rule: 80% community content, 20% commercial
-
-## YouTube (education empire)
-- long-form authority
-- evergreen discovery via search
-- property tours, market updates, advice videos
-
-## TikTok (trend + authenticity)
-- fast, unpolished, value in 15–60s
-
-## Picking platforms
-Choose 2–3 based on:
-- where your buyers hang out
-- formats you'll actually sustain
-- competitive gap
-
-## Repurposing pipeline (create once, distribute many)
-- YouTube long video → clips → reels/tiktoks/shorts
-- transcript → LinkedIn post/article
-- key points → carousel / email
-
-## Gary V Platform Strategy
-Every platform has different behaviour and culture. Winning requires adapting content to each one. Early adoption of new platforms = massive advantage (less competition, algorithm rewards creators).
-
-**Rule:** consistency beats "viral".

package/payload/premium-plugins/real-agent/plugins/estate-business/skills/personal-branding/references/priestley-oversubscribed.md

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-# Daniel Priestley — Oversubscribed Positioning
-
-From *Oversubscribed: How to Get People Lining Up to Do Business with You* and *How to Price Your Platypus*.
-
-## Core Idea
-> "The best businesses do not chase customers. They create situations where customers chase them."
-
-Design your business so demand exceeds supply.
-
-## 7 Principles of Becoming Oversubscribed
-
-### 1. Become Known for Something Specific
-You cannot become oversubscribed if you are generic. Pick a niche, stand for something clear.
-
-### 2. Create Demand Before Selling
-Never sell immediately. Build interest first, create a waiting list, then open.
-
-### 3. Use Scarcity and Constraints
-People value things more when supply is limited. Design capacity limits intentionally.
-
-### 4. Run Campaigns, Not Constant Marketing
-Anticipation phase → Launch phase → Sales window → Close. Campaigns create momentum and urgency.
-
-### 5. Build Social Proof and Signals
-Waiting lists, testimonials, case studies, press mentions, sold-out events. Signals reduce risk in the buyer's mind.
-
-### 6. Create a "Remarkable" Experience
-Spend money making the experience so good people talk about it. Word of mouth becomes the marketing.
-
-### 7. Design Around Capacity
-Know how many clients you can serve well. Cap supply. This forces focus on quality, pricing, and experience.
-
-## Applied to Estate Agency
-- Launch dates for properties (not just "on market")
-- Buyer waiting lists
-- Exclusive viewings
-- Campaign-style marketing
-- Limited seller capacity ("We only take X instructions per month")
-
-## The Platypus Test
-> "Can someone easily compare what I do with someone else?"
-
-If yes → you're a commodity. If no → you're a platypus.
-
-Goal: become unique and difficult to compare. When that happens, clients stop asking "Why are you so expensive?" and start asking "How do I work with you?"
-
-## 7 Factors That Create Pricing Power
-1. Specialisation
-2. Reputation
-3. Intellectual property (named systems, frameworks)
-4. Demand (scarcity signals)
-5. Client results (proof)
-6. Personal brand
-7. Experience

package/payload/premium-plugins/real-agent/plugins/estate-business/skills/personal-branding/references/storeys-style-examples.md

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-# “Storeys of Cheshire” style content examples (UK)
-
-Use these as repeatable series ideas:
-
-## Local authority series
-- “Best streets for <school> catchment”
-- “3 cafés within 10 minutes of <area>”
-- “What £500k buys in <area> (monthly)”
-
-## Property story series
-- “The story of this house” (heritage details)
-- “One feature worth paying for”
-
-## Seller education
-- “Pricing myths in <town>”
-- “How viewings really work”
-- “Why the cheapest agent can be the most expensive”
-
-## Behind-the-scenes trust builders
-- staging prep
-- photography day
-- negotiating without drama
-
-## Tone
-Calm, premium, helpful. No hype.

package/payload/premium-plugins/real-agent/plugins/estate-business/skills/personal-branding/references/visual-identity.md

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-# Visual Identity (After Identity)
-
-Visual identity is the wrapper. It should reinforce the brand you've already defined.
-
-## Components
-- **Logo/wordmark**: simple, scalable, timeless
-- **Colour palette**: 2–3 primary colours max; choose for emotion + category fit
-- **Typography**: 1–2 fonts; readability first
-- **Photo style**: consistent lighting/editing; on-brand wardrobe + setting
-
-## Headshot rules
-- Use a professional photographer if possible
-- Wardrobe matches your positioning
-- Update at least yearly or after major changes
-
-## Brand guideline (minimum viable)
-Document:
-- logo usage
-- hex colours
-- fonts
-- photo examples
-- do/don't examples
-
-## Online and Offline Must Be "Inline"
-From Tom Panos: consistency in presentation across all media builds brand. A stunning online listing with a poor print presence sends a distorted message. Everything must be consistent — your car, your smile, your Facebook, your print ads, your web presence.
-
-**Test:** could someone recognise your content without your name on it?

package/payload/premium-plugins/real-agent/plugins/estate-coaching/.claude-plugin/plugin.json

@@ -1,8 +0,0 @@
-{
-  "name": "real-agent-coaching",
-  "description": "Coaching, training, and performance management for estate agency teams — personalised feedback, goal-setting frameworks, and sales methodology training.",
-  "version": "0.1.0",
-  "author": {
-    "name": "Rubytech LLC"
-  }
-}

package/payload/premium-plugins/real-agent/plugins/estate-coaching/PLUGIN.md

@@ -1,54 +0,0 @@
----
-name: real-agent-coaching
-description: "Coaching, training, and performance management for estate agency teams — personalised feedback, goal-setting frameworks, and sales methodology training."
-tools: []
-always: false
-metadata: {"platform":{"optional":true,"embed":["public","admin"]}}
----
-
-# Real Agent — Coaching & Development
-
-Four skills covering people development — from individual coaching through team performance management and structured sales training.
-
-## When to Activate
-
-The user is coaching team members, reviewing performance, setting goals, running 1-on-1 sessions, or delivering sales training based on proven methodologies.
-
-## Skills
-
-| Skill | Purpose |
-|-------|---------|
-| `bespoke-coaching` | Personalised coaching feedback on a member's own work |
-| `coaching-toolkit` | Coaching frameworks for managers — goal-setting, 1-on-1s, SOI workbook |
-| `agent-performance` | HP6 model, 12 Week Year, Atomic Habits, daily routines and scorecards |
-| `serhant-training` | Serhant's complete sales training methodology adapted for UK estate agency |
-
-## Coach vs Mentor
-
-Real Agent is the **daily coach** — present every day, seeing every rep, providing operational accountability. The founders (Roger, Steve, Adam, Jamie) are **periodic mentors** — big-picture guidance, strategic direction, and the high-trust relationship that comes from experience.
-
-**Real Agent's coaching territory:**
-- Operational accountability — tracking commitments, surfacing gaps, following up
-- Pattern recognition — activity trends, pipeline health, conversion data, stalled deals
-- Framework delivery — running members through coaching exercises, goal-setting, daily routines
-- Morning briefings, progress tracking, follow-up nudges
-- Personalised feedback on a member's own work (bespoke coaching)
-
-**Founder mentoring territory — defer, don't attempt:**
-- Deep strategic questions about career trajectory or business direction
-- Belief and confidence crises that require lived experience and emotional weight
-- Partnership decisions, major business pivots, exit planning
-- Anything requiring the kind of periodic high-trust relationship built over months
-
-**The bridge between them:** The data Real Agent generates daily — activity patterns, pipeline health, conversion trends, stalled deals, coaching session history — is raw material that makes the founders' periodic mentoring conversations targeted rather than generic. Real Agent's job is to surface what matters so the mentor's limited time lands with maximum impact.
-
-Each skill inherits this boundary. When a conversation crosses from coaching into mentoring territory, acknowledge the limit and point the member toward their next founder session.
-
-## Tools Used
-
-No MCP server. Skills operate via existing platform tools:
-- `memory-search` — retrieve domain knowledge from the knowledge base
-
-## References
-
-Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.