@rankcli/agent-runtime 0.0.15 → 0.0.17

package/src/audit/checks/keyword-cannibalization.ts

@@ -1,385 +0,0 @@
-// Keyword Cannibalization Detection
-// Based on Nathan Gotch's SEO technique: Detecting when multiple pages target the same keyword
-// This causes pages to compete against each other in search results
-
-import * as cheerio from 'cheerio';
-import type { AuditIssue } from '../types.js';
-
-export interface PageKeywordData {
-  url: string;
-  title: string;
-  h1: string[];
-  metaDescription: string;
-  primaryKeywords: string[];
-  keywordDensity: Map<string, number>;
-}
-
-export interface CannibalizationIssue {
-  keyword: string;
-  pages: string[];
-  similarity: number;
-}
-
-export interface KeywordCannibalizationData {
-  pagesAnalyzed: number;
-  potentialIssues: CannibalizationIssue[];
-  pageKeywords: PageKeywordData[];
-}
-
-/**
- * Extract primary keywords from a page
- */
-export function extractPageKeywords(html: string, url: string): PageKeywordData {
-  const $ = cheerio.load(html);
-
-  // Get title
-  const title = $('title').text().trim() || '';
-
-  // Get H1s
-  const h1s: string[] = [];
-  $('h1').each((_, el) => {
-    h1s.push($(el).text().trim());
-  });
-
-  // Get meta description
-  const metaDescription = $('meta[name="description"]').attr('content')?.trim() || '';
-
-  // Extract text content
-  $('script, style, nav, footer, header').remove();
-  const bodyText = $('body').text().toLowerCase();
-
-  // Tokenize and count words
-  const words = bodyText
-    .replace(/[^a-z0-9\s]/g, ' ')
-    .split(/\s+/)
-    .filter((w) => w.length > 3);
-
-  // Count word frequency
-  const wordCount = new Map<string, number>();
-  for (const word of words) {
-    wordCount.set(word, (wordCount.get(word) || 0) + 1);
-  }
-
-  // Calculate keyword density
-  const totalWords = words.length;
-  const keywordDensity = new Map<string, number>();
-  for (const [word, count] of wordCount) {
-    keywordDensity.set(word, count / totalWords);
-  }
-
-  // Extract primary keywords from title and H1 (most important signals)
-  const titleWords = title
-    .toLowerCase()
-    .replace(/[^a-z0-9\s]/g, ' ')
-    .split(/\s+/)
-    .filter((w) => w.length > 3);
-
-  const h1Words = h1s
-    .join(' ')
-    .toLowerCase()
-    .replace(/[^a-z0-9\s]/g, ' ')
-    .split(/\s+/)
-    .filter((w) => w.length > 3);
-
-  // Primary keywords are those appearing in both title and H1, or high density
-  const primaryKeywords: string[] = [];
-  const seen = new Set<string>();
-
-  // Words in both title and H1 are likely primary keywords
-  for (const word of titleWords) {
-    if (h1Words.includes(word) && !seen.has(word)) {
-      primaryKeywords.push(word);
-      seen.add(word);
-    }
-  }
-
-  // Also include high-density words from title
-  for (const word of titleWords) {
-    const density = keywordDensity.get(word) || 0;
-    if (density > 0.01 && !seen.has(word)) {
-      primaryKeywords.push(word);
-      seen.add(word);
-    }
-  }
-
-  return {
-    url,
-    title,
-    h1: h1s,
-    metaDescription,
-    primaryKeywords,
-    keywordDensity,
-  };
-}
-
-/**
- * Extract 2-word and 3-word phrases (n-grams) for better cannibalization detection
- */
-export function extractKeyPhrases(html: string): string[] {
-  const $ = cheerio.load(html);
-
-  const title = $('title').text().trim().toLowerCase();
-  const h1s = $('h1')
-    .map((_, el) => $(el).text().trim().toLowerCase())
-    .get()
-    .join(' ');
-  const metaDesc = ($('meta[name="description"]').attr('content') || '').toLowerCase();
-
-  const combinedText = `${title} ${h1s} ${metaDesc}`;
-
-  // Extract 2-word and 3-word phrases
-  const words = combinedText.replace(/[^a-z0-9\s]/g, ' ').split(/\s+/).filter(Boolean);
-  const phrases: string[] = [];
-
-  // 2-word phrases
-  for (let i = 0; i < words.length - 1; i++) {
-    if (words[i].length > 2 && words[i + 1].length > 2) {
-      phrases.push(`${words[i]} ${words[i + 1]}`);
-    }
-  }
-
-  // 3-word phrases
-  for (let i = 0; i < words.length - 2; i++) {
-    if (words[i].length > 2 && words[i + 1].length > 2 && words[i + 2].length > 2) {
-      phrases.push(`${words[i]} ${words[i + 1]} ${words[i + 2]}`);
-    }
-  }
-
-  return phrases;
-}
-
-/**
- * Calculate Jaccard similarity between two sets of keywords
- */
-export function calculateKeywordSimilarity(keywords1: string[], keywords2: string[]): number {
-  if (keywords1.length === 0 || keywords2.length === 0) return 0;
-
-  const set1 = new Set(keywords1);
-  const set2 = new Set(keywords2);
-
-  const intersection = new Set([...set1].filter((x) => set2.has(x)));
-  const union = new Set([...set1, ...set2]);
-
-  return intersection.size / union.size;
-}
-
-/**
- * Detect potential keyword cannibalization between pages
- * This is used when crawling multiple pages
- */
-export function detectCannibalization(pages: PageKeywordData[]): CannibalizationIssue[] {
-  const issues: CannibalizationIssue[] = [];
-  const keywordToPages = new Map<string, string[]>();
-
-  // Build a map of keywords to pages
-  for (const page of pages) {
-    for (const keyword of page.primaryKeywords) {
-      const existing = keywordToPages.get(keyword) || [];
-      existing.push(page.url);
-      keywordToPages.set(keyword, existing);
-    }
-  }
-
-  // Find keywords targeting multiple pages
-  for (const [keyword, urls] of keywordToPages) {
-    if (urls.length > 1) {
-      // Calculate similarity between all pairs
-      let maxSimilarity = 0;
-
-      for (let i = 0; i < urls.length; i++) {
-        for (let j = i + 1; j < urls.length; j++) {
-          const page1 = pages.find((p) => p.url === urls[i]);
-          const page2 = pages.find((p) => p.url === urls[j]);
-
-          if (page1 && page2) {
-            const similarity = calculateKeywordSimilarity(page1.primaryKeywords, page2.primaryKeywords);
-            maxSimilarity = Math.max(maxSimilarity, similarity);
-          }
-        }
-      }
-
-      // Only flag if similarity is above threshold (0.5 = 50% overlap)
-      if (maxSimilarity > 0.5) {
-        issues.push({
-          keyword,
-          pages: urls,
-          similarity: maxSimilarity,
-        });
-      }
-    }
-  }
-
-  return issues;
-}
-
-/**
- * Analyze a single page for cannibalization signals
- * Used for single-page audits to detect potential self-cannibalization patterns
- */
-export function analyzeKeywordCannibalizationSinglePage(
-  html: string,
-  url: string
-): { issues: AuditIssue[]; data: PageKeywordData } {
-  const issues: AuditIssue[] = [];
-  const pageData = extractPageKeywords(html, url);
-
-  // Check for duplicate/similar H1 and title (common cannibalization signal)
-  if (pageData.h1.length > 1) {
-    const h1Texts = pageData.h1.map((h) => h.toLowerCase().trim());
-    const uniqueH1s = new Set(h1Texts);
-
-    if (uniqueH1s.size < h1Texts.length) {
-      issues.push({
-        code: 'INTERNAL_CANNIBALIZATION_SIGNAL',
-        severity: 'warning',
-        category: 'content',
-        title: 'Duplicate H1 tags on page',
-        description: `Page has ${h1Texts.length} H1 tags with duplicates, which can dilute keyword focus.`,
-        impact: 'Multiple similar H1s can confuse search engines about page topic.',
-        howToFix: 'Use a single, unique H1 that clearly defines the page topic.',
-        affectedUrls: [url],
-        details: { h1s: pageData.h1 },
-      });
-    }
-  }
-
-  // Check if title and H1 are targeting completely different keywords
-  const titleKeywords = new Set(
-    pageData.title
-      .toLowerCase()
-      .replace(/[^a-z0-9\s]/g, ' ')
-      .split(/\s+/)
-      .filter((w) => w.length > 3)
-  );
-
-  const h1Keywords = new Set(
-    pageData.h1
-      .join(' ')
-      .toLowerCase()
-      .replace(/[^a-z0-9\s]/g, ' ')
-      .split(/\s+/)
-      .filter((w) => w.length > 3)
-  );
-
-  // Calculate overlap
-  const intersection = new Set([...titleKeywords].filter((x) => h1Keywords.has(x)));
-
-  if (titleKeywords.size > 0 && h1Keywords.size > 0 && intersection.size === 0) {
-    issues.push({
-      code: 'TITLE_H1_KEYWORD_MISMATCH',
-      severity: 'warning',
-      category: 'on-page',
-      title: 'Title and H1 target different keywords',
-      description: 'The title tag and H1 heading have no overlapping keywords.',
-      impact: 'Search engines may be confused about the primary topic of the page.',
-      howToFix: 'Align title and H1 to target the same primary keyword or topic.',
-      affectedUrls: [url],
-      details: {
-        titleKeywords: [...titleKeywords],
-        h1Keywords: [...h1Keywords],
-      },
-    });
-  }
-
-  return { issues, data: pageData };
-}
-
-/**
- * Full cannibalization analysis for multi-page crawls
- */
-export function analyzeKeywordCannibalization(
-  pagesHtml: Map<string, string>
-): { issues: AuditIssue[]; data: KeywordCannibalizationData } {
-  const issues: AuditIssue[] = [];
-  const pageKeywords: PageKeywordData[] = [];
-
-  // Extract keywords from all pages
-  for (const [url, html] of pagesHtml) {
-    const { data } = analyzeKeywordCannibalizationSinglePage(html, url);
-    pageKeywords.push(data);
-  }
-
-  // Detect cannibalization issues
-  const cannibalizationIssues = detectCannibalization(pageKeywords);
-
-  // Create audit issues for each cannibalization problem
-  for (const issue of cannibalizationIssues) {
-    issues.push({
-      code: 'KEYWORD_CANNIBALIZATION',
-      severity: 'warning',
-      category: 'content',
-      title: `Keyword cannibalization: "${issue.keyword}"`,
-      description: `Multiple pages (${issue.pages.length}) are targeting the same keyword "${issue.keyword}" with ${Math.round(issue.similarity * 100)}% keyword overlap.`,
-      impact: 'These pages compete against each other in search results, potentially hurting all their rankings.',
-      howToFix:
-        'Consolidate pages into one comprehensive page, differentiate keyword targeting, or use canonical tags to indicate the preferred version.',
-      affectedUrls: issue.pages,
-      details: {
-        keyword: issue.keyword,
-        similarity: issue.similarity,
-        pageCount: issue.pages.length,
-      },
-    });
-  }
-
-  return {
-    issues,
-    data: {
-      pagesAnalyzed: pagesHtml.size,
-      potentialIssues: cannibalizationIssues,
-      pageKeywords,
-    },
-  };
-}
-
-/**
- * Check for URL-level cannibalization signals
- * (e.g., /chicago-lawyer and /chicago-attorney targeting same intent)
- */
-export function detectUrlCannibalizationPatterns(urls: string[]): string[][] {
-  const patterns: string[][] = [];
-  const synonymPairs = [
-    ['lawyer', 'attorney'],
-    ['best', 'top'],
-    ['guide', 'tutorial', 'how-to'],
-    ['review', 'reviews'],
-    ['buy', 'purchase', 'shop'],
-    ['cheap', 'affordable', 'budget'],
-    ['vs', 'versus', 'compared'],
-  ];
-
-  // Group URLs by base path (ignoring synonyms)
-  const urlGroups = new Map<string, string[]>();
-
-  for (const url of urls) {
-    try {
-      const parsed = new URL(url);
-      let normalizedPath = parsed.pathname.toLowerCase();
-
-      // Replace synonyms with canonical version
-      for (const synonymSet of synonymPairs) {
-        for (let i = 1; i < synonymSet.length; i++) {
-          normalizedPath = normalizedPath.replace(
-            new RegExp(`\\b${synonymSet[i]}\\b`, 'g'),
-            synonymSet[0]
-          );
-        }
-      }
-
-      const existing = urlGroups.get(normalizedPath) || [];
-      existing.push(url);
-      urlGroups.set(normalizedPath, existing);
-    } catch {
-      // Invalid URL, skip
-    }
-  }
-
-  // Find groups with multiple URLs (potential cannibalization)
-  for (const [, group] of urlGroups) {
-    if (group.length > 1) {
-      patterns.push(group);
-    }
-  }
-
-  return patterns;
-}