@rankcli/agent-runtime 0.0.15 → 0.0.16

package/src/audit/checks/review-ecosystem.ts

@@ -1,415 +0,0 @@
-/**
- * Review Ecosystem Checks
- *
- * AI systems use review signals from multiple platforms to assess brand trust.
- * This check analyzes integration with review platforms and testimonial presence.
- *
- * Key insight: "If you want visibility across AI platforms, you need review
- * diversity. That means building reviews on the platforms that matter in
- * your specific niche."
- */
-
-import * as cheerio from 'cheerio';
-import type { AuditIssue } from '../types.js';
-
-export interface ReviewEcosystemData {
-  reviewPlatforms: {
-    linked: string[];
-    embedded: string[];
-    sameAsLinks: string[];
-  };
-  testimonials: {
-    count: number;
-    hasAttribution: boolean;
-    hasPhotos: boolean;
-    hasCompanyNames: boolean;
-  };
-  reviewSchema: {
-    hasAggregateRating: boolean;
-    hasReviewSchema: boolean;
-    ratingValue?: number;
-    reviewCount?: number;
-  };
-  trustSignals: {
-    hasTrustBadges: boolean;
-    hasCertifications: boolean;
-    hasAwards: boolean;
-    hasMediaMentions: boolean;
-  };
-  reviewEcosystemScore: number;
-}
-
-// Review platforms by category
-const REVIEW_PLATFORMS = {
-  general: [
-    { name: 'Google Business', domain: 'google.com/maps', aliases: ['goo.gl/maps', 'maps.google'] },
-    { name: 'Trustpilot', domain: 'trustpilot.com', aliases: [] },
-    { name: 'BBB', domain: 'bbb.org', aliases: [] },
-    { name: 'Yelp', domain: 'yelp.com', aliases: [] },
-  ],
-  saas: [
-    { name: 'G2', domain: 'g2.com', aliases: ['g2crowd.com'] },
-    { name: 'Capterra', domain: 'capterra.com', aliases: [] },
-    { name: 'TrustRadius', domain: 'trustradius.com', aliases: [] },
-    { name: 'GetApp', domain: 'getapp.com', aliases: [] },
-    { name: 'Software Advice', domain: 'softwareadvice.com', aliases: [] },
-    { name: 'Product Hunt', domain: 'producthunt.com', aliases: [] },
-  ],
-  professional: [
-    { name: 'Clutch', domain: 'clutch.co', aliases: [] },
-    { name: 'UpCity', domain: 'upcity.com', aliases: [] },
-    { name: 'GoodFirms', domain: 'goodfirms.co', aliases: [] },
-    { name: 'Expertise', domain: 'expertise.com', aliases: [] },
-  ],
-  local: [
-    { name: 'Angi', domain: 'angi.com', aliases: ['angieslist.com'] },
-    { name: 'HomeAdvisor', domain: 'homeadvisor.com', aliases: [] },
-    { name: 'Thumbtack', domain: 'thumbtack.com', aliases: [] },
-    { name: 'Houzz', domain: 'houzz.com', aliases: [] },
-  ],
-  healthcare: [
-    { name: 'Healthgrades', domain: 'healthgrades.com', aliases: [] },
-    { name: 'Zocdoc', domain: 'zocdoc.com', aliases: [] },
-    { name: 'Vitals', domain: 'vitals.com', aliases: [] },
-    { name: 'WebMD', domain: 'webmd.com', aliases: [] },
-  ],
-  legal: [
-    { name: 'Avvo', domain: 'avvo.com', aliases: [] },
-    { name: 'Martindale', domain: 'martindale.com', aliases: [] },
-    { name: 'FindLaw', domain: 'findlaw.com', aliases: [] },
-    { name: 'Justia', domain: 'justia.com', aliases: [] },
-  ],
-  hospitality: [
-    { name: 'TripAdvisor', domain: 'tripadvisor.com', aliases: [] },
-    { name: 'Booking.com', domain: 'booking.com', aliases: [] },
-    { name: 'OpenTable', domain: 'opentable.com', aliases: [] },
-    { name: 'Zomato', domain: 'zomato.com', aliases: [] },
-  ],
-  ecommerce: [
-    { name: 'Amazon', domain: 'amazon.com', aliases: [] },
-    { name: 'Shopify Reviews', domain: 'apps.shopify.com', aliases: [] },
-    { name: 'Yotpo', domain: 'yotpo.com', aliases: [] },
-    { name: 'Judge.me', domain: 'judge.me', aliases: [] },
-  ],
-};
-
-// Trust badge patterns
-const TRUST_BADGE_PATTERNS = [
-  /ssl|secure|verified|certified|accredited|licensed/i,
-  /money.back|guarantee|satisfaction/i,
-  /bbb|iso|soc\s*2|hipaa|gdpr|pci/i,
-];
-
-export function analyzeReviewEcosystem(
-  html: string,
-  url: string
-): { issues: AuditIssue[]; data: ReviewEcosystemData } {
-  const issues: AuditIssue[] = [];
-  const $ = cheerio.load(html);
-
-  const allLinks = $('a[href]').map((_, a) => $(a).attr('href') || '').get();
-  const allLinksLower = allLinks.map(l => l.toLowerCase());
-
-  // Find linked review platforms
-  const linkedPlatforms: string[] = [];
-  const allPlatforms = Object.values(REVIEW_PLATFORMS).flat();
-
-  for (const platform of allPlatforms) {
-    const isLinked = allLinksLower.some(href =>
-      href.includes(platform.domain) ||
-      platform.aliases.some(alias => href.includes(alias))
-    );
-    if (isLinked) {
-      linkedPlatforms.push(platform.name);
-    }
-  }
-
-  // Find embedded review widgets
-  const embeddedPlatforms: string[] = [];
-  const embedPatterns = [
-    { name: 'Trustpilot', pattern: /trustpilot/i },
-    { name: 'G2', pattern: /g2\.com|g2crowd/i },
-    { name: 'Yotpo', pattern: /yotpo/i },
-    { name: 'Judge.me', pattern: /judgeme|judge\.me/i },
-    { name: 'Google Reviews', pattern: /google.*review|elfsight/i },
-  ];
-
-  const htmlLower = html.toLowerCase();
-  for (const { name, pattern } of embedPatterns) {
-    if (pattern.test(htmlLower) && !linkedPlatforms.includes(name)) {
-      embeddedPlatforms.push(name);
-    }
-  }
-
-  // Find sameAs links in structured data
-  const sameAsLinks: string[] = [];
-  const scripts = $('script[type="application/ld+json"]');
-  scripts.each((_, script) => {
-    try {
-      const json = JSON.parse($(script).html() || '{}');
-      const sameAs = json.sameAs || (json['@graph'] && json['@graph'][0]?.sameAs);
-      if (Array.isArray(sameAs)) {
-        for (const link of sameAs) {
-          if (typeof link === 'string') {
-            for (const platform of allPlatforms) {
-              if (link.toLowerCase().includes(platform.domain)) {
-                sameAsLinks.push(platform.name);
-              }
-            }
-          }
-        }
-      }
-    } catch {
-      // Invalid JSON
-    }
-  });
-
-  // Analyze testimonials
-  const testimonialSelectors = [
-    '[class*="testimonial"]',
-    '[class*="review"]',
-    '[class*="quote"]',
-    '[id*="testimonial"]',
-    'blockquote',
-  ];
-
-  let testimonialCount = 0;
-  let hasAttribution = false;
-  let hasPhotos = false;
-  let hasCompanyNames = false;
-
-  for (const selector of testimonialSelectors) {
-    const elements = $(selector);
-    elements.each((_, el) => {
-      const text = $(el).text();
-      if (text.length > 50 && text.length < 1000) {
-        testimonialCount++;
-
-        // Check for attribution (name)
-        if (/[-–—]\s*[A-Z][a-z]+\s+[A-Z]/.test(text) ||
-            $(el).find('[class*="name"], [class*="author"]').length > 0) {
-          hasAttribution = true;
-        }
-
-        // Check for photos
-        if ($(el).find('img').length > 0 ||
-            $(el).siblings('img').length > 0) {
-          hasPhotos = true;
-        }
-
-        // Check for company names
-        if (/(?:CEO|CTO|founder|director|manager)\s+(?:at|of)\s+[A-Z]/i.test(text) ||
-            $(el).find('[class*="company"], [class*="title"]').length > 0) {
-          hasCompanyNames = true;
-        }
-      }
-    });
-  }
-
-  // Check for review schema
-  let hasAggregateRating = false;
-  let hasReviewSchema = false;
-  let ratingValue: number | undefined;
-  let reviewCount: number | undefined;
-
-  scripts.each((_, script) => {
-    try {
-      const json = JSON.parse($(script).html() || '{}');
-      const checkSchema = (obj: Record<string, unknown>) => {
-        if (obj['@type'] === 'AggregateRating' || obj.aggregateRating) {
-          hasAggregateRating = true;
-          const rating = obj.aggregateRating || obj;
-          if (typeof rating === 'object' && rating !== null) {
-            const r = rating as Record<string, unknown>;
-            ratingValue = parseFloat(String(r.ratingValue)) || undefined;
-            reviewCount = parseInt(String(r.reviewCount || r.ratingCount)) || undefined;
-          }
-        }
-        if (obj['@type'] === 'Review' || Array.isArray(obj.review)) {
-          hasReviewSchema = true;
-        }
-      };
-
-      checkSchema(json);
-      if (json['@graph'] && Array.isArray(json['@graph'])) {
-        for (const item of json['@graph']) {
-          checkSchema(item);
-        }
-      }
-    } catch {
-      // Invalid JSON
-    }
-  });
-
-  // Check for trust signals
-  const bodyText = $('body').text();
-  const imgAlts = $('img').map((_, img) => $(img).attr('alt') || '').get().join(' ');
-  const allText = bodyText + ' ' + imgAlts;
-
-  const hasTrustBadges = TRUST_BADGE_PATTERNS.some(p => p.test(allText)) ||
-    $('[class*="trust"], [class*="badge"], [class*="seal"]').length > 0;
-
-  const hasCertifications =
-    /(?:certified|certification|accredited|compliance)/i.test(allText) ||
-    $('[class*="certification"], [class*="accredit"]').length > 0;
-
-  const hasAwards =
-    /(?:award|winner|recognized|featured in|as seen)/i.test(allText) ||
-    $('[class*="award"], [class*="recognition"], [class*="featured"]').length > 0;
-
-  const hasMediaMentions =
-    /(?:featured in|as seen in|mentioned in|press|media)/i.test(allText) ||
-    $('[class*="press"], [class*="media"], [class*="featured"]').length > 0;
-
-  // Calculate score
-  let reviewEcosystemScore = 20; // Base score
-
-  // Review platform integration (up to 30 points)
-  if (linkedPlatforms.length >= 3) reviewEcosystemScore += 15;
-  else if (linkedPlatforms.length >= 1) reviewEcosystemScore += 10;
-
-  if (embeddedPlatforms.length > 0) reviewEcosystemScore += 10;
-  if (sameAsLinks.length > 0) reviewEcosystemScore += 5;
-
-  // Testimonials (up to 25 points)
-  if (testimonialCount >= 5) reviewEcosystemScore += 10;
-  else if (testimonialCount >= 2) reviewEcosystemScore += 5;
-
-  if (hasAttribution) reviewEcosystemScore += 5;
-  if (hasPhotos) reviewEcosystemScore += 5;
-  if (hasCompanyNames) reviewEcosystemScore += 5;
-
-  // Review schema (up to 15 points)
-  if (hasAggregateRating) reviewEcosystemScore += 10;
-  if (hasReviewSchema) reviewEcosystemScore += 5;
-
-  // Trust signals (up to 10 points)
-  if (hasTrustBadges) reviewEcosystemScore += 3;
-  if (hasCertifications) reviewEcosystemScore += 3;
-  if (hasAwards) reviewEcosystemScore += 2;
-  if (hasMediaMentions) reviewEcosystemScore += 2;
-
-  reviewEcosystemScore = Math.min(100, Math.max(0, reviewEcosystemScore));
-
-  // Generate issues
-
-  // No review platform links
-  if (linkedPlatforms.length === 0 && embeddedPlatforms.length === 0) {
-    issues.push({
-      code: 'AI_NO_REVIEW_PLATFORMS',
-      severity: 'warning',
-      category: 'ai-readiness',
-      title: 'No review platform integration',
-      description: 'No links or embeds from review platforms detected. AI uses review signals from multiple platforms to assess brand trust.',
-      impact: 'Missing review diversity signals that AI uses when recommending brands.',
-      howToFix: 'Link to your profiles on 2-3 relevant review platforms. Consider embedding review widgets for social proof.',
-      affectedUrls: [url],
-      details: {
-        suggestedPlatforms: {
-          'All businesses': ['Google Business', 'Trustpilot', 'BBB'],
-          'SaaS/Software': ['G2', 'Capterra', 'Product Hunt'],
-          'Professional services': ['Clutch', 'UpCity'],
-          'Local services': ['Angi', 'HomeAdvisor', 'Yelp'],
-        },
-      },
-    });
-  }
-
-  // No testimonials
-  if (testimonialCount === 0) {
-    issues.push({
-      code: 'AI_NO_TESTIMONIALS',
-      severity: 'notice',
-      category: 'ai-readiness',
-      title: 'No testimonials or reviews on page',
-      description: 'No customer testimonials found on the page. AI looks for social proof when evaluating brand trustworthiness.',
-      impact: 'Missing on-page social proof that strengthens brand authority.',
-      howToFix: 'Add customer testimonials with: name attribution, company/title, and optionally photos. Use blockquote elements for semantic markup.',
-      affectedUrls: [url],
-    });
-  }
-
-  // Testimonials without attribution
-  if (testimonialCount > 0 && !hasAttribution) {
-    issues.push({
-      code: 'AI_UNATTRIBUTED_TESTIMONIALS',
-      severity: 'notice',
-      category: 'ai-readiness',
-      title: 'Testimonials lack proper attribution',
-      description: 'Testimonials found but missing name attribution. Anonymous testimonials have less trust weight.',
-      impact: 'Unattributed reviews are less credible for AI trust assessment.',
-      howToFix: 'Add author names to testimonials: "Great service! - John Smith, CEO at Acme Corp"',
-      affectedUrls: [url],
-      details: {
-        testimonialCount,
-        hasAttribution,
-        hasPhotos,
-        hasCompanyNames,
-      },
-    });
-  }
-
-  // No review schema
-  if (!hasAggregateRating && testimonialCount > 0) {
-    issues.push({
-      code: 'AI_NO_REVIEW_SCHEMA',
-      severity: 'notice',
-      category: 'ai-readiness',
-      title: 'Missing review/rating schema markup',
-      description: 'Page has testimonials but no AggregateRating or Review schema. Structured data helps AI understand review context.',
-      impact: 'Missing rich snippet opportunity and AI-readable review data.',
-      howToFix: 'Add AggregateRating schema with ratingValue, ratingCount, and bestRating. This enables star ratings in search results.',
-      affectedUrls: [url],
-    });
-  }
-
-  // Low review ecosystem score
-  if (reviewEcosystemScore < 40) {
-    issues.push({
-      code: 'AI_WEAK_REVIEW_ECOSYSTEM',
-      severity: 'warning',
-      category: 'ai-readiness',
-      title: 'Weak review ecosystem integration',
-      description: `Review ecosystem score: ${reviewEcosystemScore}/100. AI uses review diversity across platforms to assess brand trust.`,
-      impact: 'Low review presence may result in AI recommending better-reviewed competitors.',
-      howToFix: 'Build review diversity: 1) Link to review platforms, 2) Add testimonials with attribution, 3) Implement review schema, 4) Display trust badges.',
-      affectedUrls: [url],
-      details: {
-        reviewEcosystemScore,
-        linkedPlatforms,
-        testimonialCount,
-        hasAggregateRating,
-      },
-    });
-  }
-
-  return {
-    issues,
-    data: {
-      reviewPlatforms: {
-        linked: linkedPlatforms,
-        embedded: embeddedPlatforms,
-        sameAsLinks: [...new Set(sameAsLinks)],
-      },
-      testimonials: {
-        count: testimonialCount,
-        hasAttribution,
-        hasPhotos,
-        hasCompanyNames,
-      },
-      reviewSchema: {
-        hasAggregateRating,
-        hasReviewSchema,
-        ratingValue,
-        reviewCount,
-      },
-      trustSignals: {
-        hasTrustBadges,
-        hasCertifications,
-        hasAwards,
-        hasMediaMentions,
-      },
-      reviewEcosystemScore,
-    },
-  };
-}