@optima-chat/optima-agent 0.9.12 → 0.9.14

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Files changed (92) hide show
  1. package/.claude/skills/.kb-skills-managed.json +9 -9
  2. package/.claude/skills/ads/SKILL.md +244 -244
  3. package/.claude/skills/ads/template/campaign/CREATIVES.md +18 -18
  4. package/.claude/skills/ads/template/campaign/NOTES.md +10 -10
  5. package/.claude/skills/ads/template/campaign/STRATEGY.md +29 -29
  6. package/.claude/skills/ads/template/user/ADS.md +29 -29
  7. package/.claude/skills/ads/template/user/LEARNINGS.md +15 -15
  8. package/.claude/skills/ads/template/user/PROGRESS.md +20 -20
  9. package/.claude/skills/ads/template/user/README.md +25 -25
  10. package/.claude/skills/ads/template/user/assets/.gitignore +2 -2
  11. package/.claude/skills/bi/SKILL.md +131 -131
  12. package/.claude/skills/browser/SKILL.md +201 -201
  13. package/.claude/skills/channels/SKILL.md +188 -188
  14. package/.claude/skills/collection/SKILL.md +88 -88
  15. package/.claude/skills/douyin/SKILL.md +408 -408
  16. package/.claude/skills/ffmpeg/SKILL.md +164 -164
  17. package/.claude/skills/gen/SKILL.md +279 -279
  18. package/.claude/skills/growth/SKILL.md +90 -90
  19. package/.claude/skills/growth/template/ACCOUNTS.md +14 -14
  20. package/.claude/skills/growth/template/CALENDAR.md +7 -7
  21. package/.claude/skills/growth/template/COMMENTS.md +7 -7
  22. package/.claude/skills/growth/template/GROWTH.md +37 -37
  23. package/.claude/skills/growth/template/PROGRESS.md +4 -4
  24. package/.claude/skills/growth/template/README.md +20 -20
  25. package/.claude/skills/growth/template/TOPICS.md +7 -7
  26. package/.claude/skills/homepage/SKILL.md +177 -177
  27. package/.claude/skills/i18n/SKILL.md +517 -517
  28. package/.claude/skills/ingesting-sources/SKILL.md +94 -94
  29. package/.claude/skills/initializing-kb/SKILL.md +117 -117
  30. package/.claude/skills/instagram/SKILL.md +321 -321
  31. package/.claude/skills/inventory/SKILL.md +328 -328
  32. package/.claude/skills/kol-outreach/SKILL.md +232 -232
  33. package/.claude/skills/kol-outreach/template/campaign/CONFIG.md +60 -60
  34. package/.claude/skills/kol-outreach/template/campaign/KOLS.md +6 -6
  35. package/.claude/skills/kol-outreach/template/campaign/PROGRESS.md +3 -3
  36. package/.claude/skills/kol-outreach/template/campaign/TEMPLATES.md +88 -88
  37. package/.claude/skills/kol-outreach/template/merchant/BRAND.md +36 -36
  38. package/.claude/skills/kol-outreach/template/merchant/CAMPAIGNS.md +6 -6
  39. package/.claude/skills/kol-outreach/template/merchant/MERCHANT_LIMITS.md +16 -16
  40. package/.claude/skills/kol-outreach/template/merchant/PROGRESS.md +4 -4
  41. package/.claude/skills/kol-outreach/template/merchant/README.md +20 -20
  42. package/.claude/skills/linting-the-wiki/SKILL.md +68 -68
  43. package/.claude/skills/logistics/SKILL.md +180 -180
  44. package/.claude/skills/markdown-pdf/SKILL.md +72 -72
  45. package/.claude/skills/merchant/SKILL.md +110 -110
  46. package/.claude/skills/multigrid-poster/SKILL.md +192 -192
  47. package/.claude/skills/multigrid-poster/layouts/2x2.json +34 -34
  48. package/.claude/skills/multigrid-poster/layouts/3x3.json +43 -43
  49. package/.claude/skills/multigrid-poster/scripts/compose.py +116 -116
  50. package/.claude/skills/order/SKILL.md +452 -452
  51. package/.claude/skills/product/SKILL.md +379 -379
  52. package/.claude/skills/product-page/SKILL.md +106 -106
  53. package/.claude/skills/querying-the-wiki/SKILL.md +59 -59
  54. package/.claude/skills/reddit/SKILL.md +277 -277
  55. package/.claude/skills/review/SKILL.md +321 -321
  56. package/.claude/skills/scout/SKILL.md +575 -575
  57. package/.claude/skills/sentinel/SKILL.md +281 -281
  58. package/.claude/skills/shein/SKILL.md +246 -246
  59. package/.claude/skills/shipping/SKILL.md +200 -200
  60. package/.claude/skills/shop-content/SKILL.md +101 -101
  61. package/.claude/skills/shopify/SKILL.md +282 -282
  62. package/.claude/skills/skillify/SKILL.md +114 -114
  63. package/.claude/skills/taobao/SKILL.md +238 -238
  64. package/.claude/skills/tiktok/SKILL.md +381 -381
  65. package/.claude/skills/twitter/SKILL.md +302 -302
  66. package/.claude/skills/updating-related-pages/SKILL.md +65 -65
  67. package/.claude/skills/video-edit/SKILL.md +123 -138
  68. package/.claude/skills/video-gen/SKILL.md +720 -630
  69. package/.claude/skills/video-gen/templates/INDEX.md +78 -78
  70. package/.claude/skills/video-gen/templates/before-after-beauty.md +183 -183
  71. package/.claude/skills/video-gen/templates/drama-fmcg.md +183 -183
  72. package/.claude/skills/video-gen/templates/kol-reaction-food.md +193 -193
  73. package/.claude/skills/video-gen/templates/multi-point-apparel.md +185 -185
  74. package/.claude/skills/video-gen/templates/pain-solution-home.md +184 -184
  75. package/.claude/skills/video-gen/templates/pdp-360-showcase.md +189 -189
  76. package/.claude/skills/video-gen/templates/pdp-feature-highlight.md +182 -182
  77. package/.claude/skills/video-gen/templates/scene-digital.md +183 -183
  78. package/.claude/skills/wechat/SKILL.md +174 -174
  79. package/.claude/skills/xhs/SKILL.md +170 -170
  80. package/README.md +276 -276
  81. package/dist/bin/optima.js +26 -26
  82. package/dist/bin/serve.js +23 -23
  83. package/dist/src/agent.d.ts +1 -1
  84. package/dist/src/agent.js +4 -4
  85. package/dist/src/system-prompt.js +175 -175
  86. package/dist/src/tools/memory.js +10 -10
  87. package/dist/src/ui/headless.js +7 -7
  88. package/package.json +79 -79
  89. package/dist/bin/video-edit.d.ts +0 -3
  90. package/dist/bin/video-edit.d.ts.map +0 -1
  91. package/dist/bin/video-edit.js +0 -153
  92. package/dist/bin/video-edit.js.map +0 -1
@@ -1,575 +1,575 @@
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- ---
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- name: scout
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- description: "Interactive Amazon product research consultant with 1688 supplier sourcing and Keepa historical data. Search products, analyze markets, find suppliers (by keyword or image), track price/BSR history, and generate professional reports. ALWAYS use when user asks about: selling products (卖/开店), product ideas (产品/商品), market research (市场/竞品), suppliers (供应商/厂家), sourcing (采购/进货/货源), image search (图片找货/以图搜货/找同款), evaluating business opportunities (生意/创业), product trends (趋势/走势), price history (价格历史/价格变化), BSR ranking (排名/销量排名), product lifecycle (生命周期/增长期/衰退期). Uses 'scout search', 'scout product', 'scout keepa *', 'scout supplier-search', and 'scout supplier-search-image' commands."
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- ---
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-
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- # Optima Scout - AI Product Research
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-
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- ## When to Use This Skill
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-
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- Use this skill when:
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- - User wants to research products or validate product ideas (e.g., "我想开店卖钛合金杯子", "帮我搜索一下XX")
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- - User needs market analysis or competitive research
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- - User asks about product pricing, ratings, sales data, or market trends
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- - User wants to evaluate business opportunities or find products to sell
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- - User needs detailed competitor analysis or listing quality assessment
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- - User needs to find suppliers or manufacturers (e.g., "帮我找咖啡机供应商", "哪里进货")
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- - User wants to source products from 1688/Alibaba China
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- - User asks about wholesale prices, bulk purchasing costs, or profit margins (e.g., "成本多少", "批发价", "利润空间")
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- - User wants to find suppliers by product image (e.g., "这个图片能找到货源吗", "帮我找同款", "看图找货", "Amazon这个能在1688找到吗")
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- - User shares an Amazon product link (e.g., amazon.com/dp/XXXX, amzn.to/XXXX)
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-
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- ## Interaction Style: Conversational → Report
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-
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- **Default approach: Interactive & Consultative**
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- - Start with quick scans, share findings, ask clarifying questions
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- - Iterate based on user feedback and interests
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- - **Proactively suggest report generation** after sufficient data gathering
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- - Don't assume what user wants - ask and discuss first
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-
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- **When to suggest full report:**
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- - After sufficient exploration (typically 3+ searches, 3-5 product analyses)
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- - User signals readiness: "所以你觉得呢?" "值得做吗?" "总结一下"
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- - Clear insights emerged that warrant documentation
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- - **Always ask permission first** - never assume user wants a long report
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-
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- **Exception - Direct report mode:**
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- - User explicitly requests: "给我一份XX市场分析报告"
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- - In this case, skip conversation and generate report directly
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-
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- ## URL 解析 - Amazon 链接处理
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-
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- 用户贴 Amazon 链接时,**不要用 WebFetch**(会被反爬拦截),提取 ASIN 后用 `scout product`:
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-
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- | URL 格式 | ASIN 位置 |
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- |----------|----------|
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- | `amazon.com/dp/XXXXXXXXXX` | `/dp/` 后 10 位 |
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- | `amazon.com/gp/product/XXXXXXXXXX` | `/gp/product/` 后 10 位 |
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- | `amzn.to/XXXX` (短链) | 用 `curl -sI "https://amzn.to/XXXX"` 从 Location header 获取完整 URL → 提取 ASIN |
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-
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- ```bash
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- # 1. 提取 ASIN → 获取产品详情
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- scout product B08BHXG144
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-
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- # 2. 如果用户想了解市场竞争
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- scout search "产品关键词" --limit 15
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-
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- # 3. 如果用户想找供应商
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- scout supplier-search "中文关键词"
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- ```
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-
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- ## Quick Start - First Step
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-
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- When user asks about product opportunities or market research:
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- 1. **IMMEDIATELY run `scout search`** with 1-2 relevant keywords
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- 2. Get real Amazon market data before providing any advice
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- 3. **Share initial findings conversationally** - don't overwhelm with full report
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- 4. **Ask clarifying questions** based on what you found
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- 5. Iterate and deepen analysis based on user responses
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-
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- Example: If user asks "我想开店卖钛合金杯子", your FIRST actions should be:
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- ```bash
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- scout search "titanium cup" --limit 15
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- scout search "titanium mug" --limit 10
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- ```
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-
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- Then share findings and ask:
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- - "我发现市场价格区间是 $15-90,你的目标价位是多少?"
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- - "看起来高端保温款竞争少,要不要深入看看?"
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-
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- **Critical First Steps:**
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- - ✅ Always get data before giving advice - run searches immediately
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- - ✅ Share findings conversationally - don't dump raw data
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- - ✅ Ask clarifying questions - understand user's goals before deep diving
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-
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- ## Available Commands
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-
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- ### 1. Search Products: `scout search`
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-
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- Search for products on Amazon to analyze market opportunities.
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-
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- **Syntax:**
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- ```bash
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- scout search "QUERY" --limit NUMBER
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- ```
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-
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- **Parameters:**
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- - `QUERY`: Product keywords (e.g., "wireless mouse", "titanium water bottle")
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- - `--limit`: Number of results (1-50, default: 10)
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- - `--domain`: Amazon domain (default: amazon.com)
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-
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- **Returns:**
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- - Product list with ASIN, title, price, rating, reviews, recent sales
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- - Market overview data for competitive analysis
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-
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- **Key metrics to analyze:**
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- - Price range and distribution
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- - Recent sales ("10K+ bought in past month" = high demand)
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- - Ratings_total (review count indicates market maturity)
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- - Average rating (competitive quality baseline)
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-
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- ### 2. Get Product Details: `scout product`
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- Get comprehensive details about a specific product by ASIN.
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- **Syntax:**
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- ```bash
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- scout product ASIN
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- ```
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-
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- **Parameters:**
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- - `ASIN`: 10-character Amazon product ID (e.g., B01GJOMWVA)
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- - `--domain`: Amazon domain (default: amazon.com)
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- **Returns:**
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- - Complete product data: pricing, sales, reviews, specifications
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- - Rating breakdown, BSR, listing quality indicators
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- - Feature bullets, images, description, categories
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- **Key data to extract:**
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- - **BSR (Best Seller Rank)** - Sales volume indicator (lower = better)
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- - BSR < 1,000 = very high sales
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- - BSR 1,000-10,000 = good sales
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- - BSR > 50,000 = low sales
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- - **Rating breakdown** - Five-star/one-star percentages
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- - 70%+ five-star = excellent satisfaction
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- - 10%+ one-star = quality issues
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- - **Top reviews** - User pain points and satisfaction drivers
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- - **Feature bullets** - Competitive selling points
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- - **Images count** - 7 is standard, fewer = poor optimization
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- - **Specifications** - May include BSR in multiple categories
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-
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- ### 3. Search 1688 Suppliers (Keyword): `scout supplier-search`
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- Search for suppliers on 1688.com using keywords.
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- **Syntax:**
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- ```bash
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- scout supplier-search "KEYWORD" --limit NUMBER
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- ```
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-
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- **Parameters:**
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- - `KEYWORD`: Product keywords in Chinese (e.g., "咖啡机", "蓝牙耳机", "钛合金杯子")
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- - `--limit`: Number of results (1-100, default: 20)
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- - `--format`: Output format - `text` or `json`
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-
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- **Returns:**
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- - Supplier list with product info, pricing, MOQ, supplier ratings
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- - Price tiers for bulk ordering (e.g., "2~49台: ¥599", "≥100台: ¥429")
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- - Supplier details: location, years in business, seller type
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- - Tags: shipping policies (退货包运费), payment terms (先采后付), certifications (实力商家)
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-
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- **Key analysis:**
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- - MOQ constraints (minimum order quantity)
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- - Supplier type: 生产加工 (manufacturer) vs. 经销批发 (trader)
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- - Years in business (8+ years = established)
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- - Return rate (lower = better, typical: 30-50%)
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-
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- ### 4. Search 1688 Suppliers (Image): `scout supplier-search-image`
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-
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- Search for suppliers on 1688.com using product images - perfect for finding sources for products you see on Amazon, Shopify, or other platforms.
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-
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- **Syntax:**
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- ```bash
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- scout supplier-search-image "IMAGE_URL" --limit NUMBER
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- ```
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-
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- **Parameters:**
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- - `IMAGE_URL`: Product image URL (Amazon, Alibaba, or any accessible image URL)
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- - `--limit`: Number of results (1-100, default: 20)
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- - `--format`: Output format - `text` or `json`
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-
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- **Returns:** Same as `supplier-search` (supplier list, pricing, MOQ, ratings)
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-
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- **Use cases:**
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- - Finding 1688 alternatives for Amazon/Shopify products
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- - "找同款" / "看图找货" scenarios
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- - Visual products where images are more descriptive than keywords
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- - When user provides product image URL
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-
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- **Important notes:**
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- - Works with images from any platform (Amazon, Alibaba, direct URLs)
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- - Non-Alibaba images are automatically converted for 1688 search
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- - If image is inaccessible (404, expired, auth-required), will return helpful error message
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- - **Best practice**: Try both image and keyword search for comprehensive results
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-
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- ### 历史数据(Keepa API)
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-
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- #### `scout keepa product` — 产品历史数据(核心命令)
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- ```bash
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- scout keepa product B09V3KXJPB # 默认 90 天统计
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- scout keepa product B09V3KXJPB --stats 180 # 180 天统计
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- scout keepa product B09V3KXJPB --buybox --rating # 含 BuyBox 和评分历史
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- scout keepa product B09V3KXJPB,B0D4J2QLCR # 批量查询(逗号分隔,最多100)
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- scout keepa product B09V3KXJPB --domain amazon.de # 指定站点
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- ```
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- 返回(关键字段):
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- - **stats.current[3]** — 当前 BSR
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- - **stats.salesRankDrops30/90** — 30/90 天 BSR 下降次数 ≈ 出单次数
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- - **stats.outOfStockPercentage30** — 30 天断货率
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- - **csv[0]** — Amazon 自营价格历史
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- - **csv[1]** — 第三方新品价格历史
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- - **csv[3]** — BSR 排名历史
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- - **csv[11]** — 在售卖家数量历史(COUNT_NEW)
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- - **csv[16]** — 评分历史
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- - **csv[17]** — 评论数历史
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- 价格单位:美分(÷100 得美元)。评分:×10(45 = 4.5 星)。
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- **When to use:** 在 `scout product` 获取实时数据后,用 `scout keepa product` 拉历史数据判断趋势和生命周期。
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- #### `scout keepa search` — Product Finder(按条件筛选全库)
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- ```bash
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- # 找 BSR < 1万、评论 < 500、价格 $20-50 的新机会
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- # 注意:currentRange 单位是美分,$20-50 = [2000,5000]
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- scout keepa search '{"salesRankRange":[1,10000],"avg90_COUNT_REVIEWS_lte":500,"currentRange":[2000,5000]}'
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- # 找特定品牌
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- scout keepa search '{"brand":"Apple","salesRankRange":[1,50000]}' --per-page 10
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- ```
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- 返回:符合条件的 ASIN 列表。selection 支持几百个筛选条件。
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-
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- #### `scout keepa bestsellers` — 品类热卖榜
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- ```bash
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- scout keepa bestsellers 172282 # Electronics 品类
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- scout keepa bestsellers 172282 --range 90 # 90 天平均排名
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- ```
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- 返回:品类 top ASIN 列表(根类目最多 10 万个)。先用 `scout keepa category 0` 获取品类 ID。
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- #### `scout keepa category` — 品类树
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- ```bash
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- scout keepa category 0 # 所有根类目(拿品类 ID)
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- scout keepa category 172282 # Electronics 子类目
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- ```
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-
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- #### `scout keepa seller` — 卖家画像
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- ```bash
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- scout keepa seller ATVPDKIKX0DER # Amazon.com 自己
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- scout keepa seller A2R2RITDJNW1Q6 --storefront # 含店铺全部 ASIN
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- ```
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- 返回:卖家名称、评分、店铺 ASIN 总数。
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-
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- #### `scout keepa deals` — 降价商品监控
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- ```bash
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- scout keepa deals # 默认 BuyBox 降价
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- scout keepa deals --category 172282 # Electronics 品类降价
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- scout keepa deals --title "wireless earbuds" # 按标题搜索
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- ```
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- 返回:最近降价的商品列表(ASIN、标题、当前价、降幅)。
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- #### `scout keepa graph` — 价格走势图
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- ```bash
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- scout keepa graph B09V3KXJPB -o price-chart.png
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- ```
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- 返回:Keepa 价格走势 PNG 图片。
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- #### `scout keepa tokens` — API 余额
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- ```bash
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- scout keepa tokens
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- ```
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- ## Research Workflow
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- ### Interactive Research Flow (Recommended):
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- **Phase 1: Initial Discovery & Discussion**
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- 1. **Quick Market Scan** → Run 1-2 searches with key terms
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- 2. **Share Initial Findings** → Present key metrics (price range, competition level, demand signals)
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- 3. **Discuss with User** → Ask clarifying questions about target price, market segment, priorities
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- **Phase 2: Deep Dive & Refinement**
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- 4. **Targeted Analysis** → Based on user feedback, run `scout product` on relevant ASINs
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- 5. **Historical Trend Analysis** → Run `scout keepa product ASIN1,ASIN2,ASIN3 --stats 180` to get historical data
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- 6. **Extract Insights** → Combine realtime + historical data:
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- - BSR trend → 增长期/成熟期/衰退期?
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- - `salesRankDrops30/90` → 估算月销量
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- - 价格历史 → 利润空间稳定吗?有价格战吗?
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- - 卖家数量变化 → 竞争在加剧吗?
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- 7. **Iterate & Explore** → User may request different keywords, specific competitor analysis, or alternative product categories
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- **Phase 2.5: Supplier Sourcing (Optional but Recommended)**
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- 8. **Trigger**: User shows interest in costs/sourcing, or after market validation
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- - "成本大概多少?" "批发价怎么样?" "利润空间大吗?"
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- - "哪里进货?" "供应商怎么找?"
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- - "这个图片能找到货源吗?" "Amazon这个能在1688找到吗?"
309
-
310
- 9. **Choose search method**:
311
- - **With image**: `scout supplier-search-image "https://..."` ← More accurate for visual products
312
- - **With keyword**: `scout supplier-search "产品关键词"`
313
- - **Best practice**: Try both and compare results
314
-
315
- 10. **Share Findings**:
316
- - Wholesale price range (e.g., ¥429-599)
317
- - MOQ (minimum order quantity)
318
- - Profit margin calculation: Amazon price ($60-80) - 1688 cost (¥429 ≈ $60) - shipping ($10-15)
319
- - Supplier quality indicators (years in business, certifications)
320
-
321
- 11. **Ask**: "要不要我详细分析几个供应商?" or proceed to report
322
-
323
- **Phase 3: Report Generation (Proactive Suggestion)**
324
- 12. **Gauge Completion** → After sufficient data, suggest: "要不要我整理成一份完整的市场分析报告?"
325
- 13. **Generate Report** → Create comprehensive markdown report with all findings
326
- 14. **Save & Iterate** → Offer to save report and refine based on feedback
327
-
328
- ---
329
-
330
- ### Alternative: Quick Research Flow
331
-
332
- When user explicitly requests a report upfront:
333
- 1. Run 3-4 diverse keyword searches
334
- 2. Analyze top 3-5 products with `scout product`
335
- 3. Pull historical trends with `scout keepa product` (batch ASINs)
336
- 4. Search 1688 suppliers (image + keyword)
337
- 5. Generate comprehensive report directly
338
-
339
- ### Multi-Keyword Research Strategy
340
-
341
- **Example: Researching titanium cups**
342
- ```bash
343
- scout search "titanium cup" --limit 15
344
- scout search "titanium mug" --limit 15
345
- scout search "titanium tumbler" --limit 10
346
- ```
347
-
348
- **Why multiple keywords:**
349
- - Different keywords reveal different market segments
350
- - Find niche opportunities
351
- - Cross-validate market size
352
- - Discover related products
353
-
354
- ## Usage Examples
355
-
356
- ### Example 1: Interactive Research (Keyword-based)
357
-
358
- **User**: "我想开个店卖钛合金杯子,你觉得合适吗"
359
-
360
- **Flow:**
361
- 1. Run `scout search "titanium cup"` + `scout search "titanium mug"`
362
- 2. Share: "市场有50+竞品,价格$15-90,主要在$20-30。头部产品月销约200件。两个方向:低价位($15-25)竞争激烈,高端保温款($60-90)产品很少。你更倾向哪个?"
363
- 3. User: "中高端的,质量好的"
364
- 4. Run `scout product` on 3 representative ASINs (B0CTKWJDXX, B0DNCMN3NX, B083NLR6BF)
365
- 5. Share: "TOAKS中端爆款BSR#530,月销250件,87%五星。用户最爱:超轻、品质好、无金属味。主要抱怨:散热快(无保温)。KOYASU高端保温$89.99,评论少但4.8分。保温款市场几乎空白!"
366
- 6. Run `scout keepa product B0CTKWJDXX,B0DNCMN3NX,B083NLR6BF --stats 180` 拉历史数据
367
- 7. Share: "Keepa 历史数据显示:TOAKS 的 BSR 过去 6 个月持续走低(从#2000 降到#530),说明市场在增长。卖家数量从 3 个增到 8 个,竞争在加剧。价格近 6 个月稳定在 $25-28,没有价格战。保温款 KOYASU 的 BSR 波动大但整体下降趋势,说明刚起步有潜力。"
368
- 8. User: "好的,你看看"
369
- 9. Run `scout search "titanium tumbler"`
370
- 10. Share: "titanium tumbler竞品只5-6个,$60-110。现在查供应商成本?"
371
- 11. Run `scout supplier-search "钛合金保温杯"`
372
- 12. Share: "批发价区间:¥180-450(约$25-65),起订量多数50-100个。头部供应商:8年工厂,¥280批发价。**利润分析**:Amazon售价$70-90,1688成本¥280(约$40),运费+关税约$15,总成本约$55,**毛利率25-40%**。"
373
- 13. Suggest report generation
374
-
375
- ### Example 2: Image-Based Supplier Search
376
-
377
- **User**: "我在Amazon看到这个蓝牙耳机很火,帮我找1688供应商 https://m.media-amazon.com/images/..."
378
-
379
- **Flow:**
380
- ```bash
381
- scout supplier-search-image "https://m.media-amazon.com/images/..." --limit 20
382
- ```
383
-
384
- **Response**: "通过图片搜索找到15个供应商:
385
-
386
- **TOP 3 推荐:**
387
- 1. 深圳某电子厂(8年工厂)
388
- - 批发价:¥45-68 | Amazon售价:$89.99
389
- - 起订量:50件 | 评分:4.8★
390
- - **利润空间:~40-50%**
391
-
392
- 2. 东莞某科技(5年工厂)
393
- - 批发价:¥38-55 | 起订量:100件
394
- - 标签:退货包运费、7天包换
395
-
396
- 3. [...]
397
-
398
- 要详细对比这几个供应商吗?"
399
-
400
- ### Example 3: Competitor Analysis
401
-
402
- **User**: "帮我分析这个产品 B0788F3R8X"
403
-
404
- **Action:**
405
- ```bash
406
- scout product B0788F3R8X
407
- ```
408
-
409
- **Analysis Checklist:**
410
- - ✅ **BSR & Market Position**
411
- - Check BSR in specifications → estimate sales volume
412
- - Compare with category averages
413
- - ✅ **Customer Satisfaction**
414
- - Rating breakdown (five-star %, one-star %)
415
- - Total reviews count (market maturity indicator)
416
- - Review trends over time
417
- - ✅ **Listing Quality**
418
- - Images count (7 is standard, fewer = poor optimization)
419
- - Feature bullets count and quality
420
- - Product description completeness
421
- - A+ content presence
422
- - ✅ **User Feedback Deep-Dive**
423
- - Top 3 positive mentions (from top_reviews)
424
- - Top 3 complaints/pain points (from top_reviews)
425
- - Improvement opportunities
426
- - Common feature requests
427
- - ✅ **Competitive Advantages**
428
- - Unique selling points in feature_bullets
429
- - Price positioning vs. competitors
430
- - Brand strength and trust signals
431
- - Differentiation factors
432
-
433
- ## Analysis Framework
434
-
435
- ### Market Viability Quick Reference
436
-
437
- | 指标 | 优秀市场 | 正常市场 | 风险市场 |
438
- |------|---------|---------|---------|
439
- | 竞品数量 | 10-50 | 5-10 或 50-100 | <5 或 >100 |
440
- | 头部评论数 | 100-1000 | 50-100 或 1K-5K | <50 或 >5K |
441
- | 价格区间 | 宽(差异化) | 中等 | 窄(价格战) |
442
- | BSR范围 | 1K-10K | 10K-50K | >50K |
443
- | 进入难度 | 适中 | 需差异化 | 很难或需求不明 |
444
-
445
- ### 选品五要素(Keepa 历史数据驱动)
446
-
447
- | 要素 | 数据来源 | 怎么判断 |
448
- |------|---------|---------|
449
- | **市场体量** | `salesRankDrops30/90` + BSR | drops 多 = 出单多 |
450
- | **垄断程度** | `csv[11]` 卖家数量 + BuyBox | 卖家少且稳定 = 垄断 |
451
- | **历史趋势** | `csv[3]` BSR 曲线 | 持续走低 = 增长期 |
452
- | **所处阶段** | BSR 曲线形态 + 评论增速 | 增长/成熟/衰退 |
453
- | **新品方向** | Product Finder 筛选低竞争品 | 评论少 + BSR 好 = 机会 |
454
-
455
- **产品生命周期判断:**
456
- - **增长期**:BSR 持续走低,评论数快速增长,卖家数量开始增加
457
- - **成熟期**:BSR 平稳波动,评论数增速放缓,卖家数量稳定
458
- - **衰退期**:BSR 持续走高,新评论减少,卖家数量下降或价格战
459
-
460
- ### Key Metrics
461
-
462
- **BSR (Best Seller Rank):**
463
- - <1K = 月销500+件 | 1K-10K = 100-500件 | 10K-50K = 20-100件 | >50K = <20件
464
-
465
- **Rating Breakdown:**
466
- - 70%+ five-star = 优秀 | 60-70% = 正常 | <60% = 质量问题 | 10%+ one-star = 严重问题
467
-
468
- **Market Maturity:**
469
- - ratings_total >1000 = 成熟 | 100-1000 = 发展中 | <100 = 新兴/小众
470
-
471
- **Demand Signals:**
472
-
473
- High Demand:
474
- - ✅ "10K+ bought in past month"
475
- - ✅ 多个产品 ratings_total >500
476
- - ✅ BSR <10K
477
- - ✅ 搜索结果超过 30 个相关产品
478
-
479
- Low Demand:
480
- - ⚠️ 少于 10 个搜索结果
481
- - ⚠️ 头部产品 ratings_total < 50
482
- - ⚠️ BSR > 100,000
483
- - ⚠️ 没有 "bought in past month" 标签
484
-
485
- **Entry Difficulty Assessment:**
486
-
487
- | 维度 | 容易进入 | 中等难度 | 困难进入 |
488
- |------|---------|---------|---------|
489
- | 头部产品评论数 | <200 | 200-2000 | >2000 |
490
- | 品牌集中度 | 无知名品牌 | 少数品牌 | 大品牌垄断 |
491
- | 价格竞争 | 差异化定价 | 价格区间宽 | 价格战 |
492
- | 评分分布 | <4.5 平均分 | 4.5-4.7 | >4.7(难超越) |
493
-
494
- ### Report Generation
495
-
496
- **When to suggest:**
497
- - 3+ searches + 3-5 product analyses completed
498
- - User asks: "所以你觉得呢?" "值得做吗?" "总结一下"
499
- - Clear opportunity/risk identified that should be documented
500
-
501
- **How to suggest (use this natural template):**
502
- ```
503
- "我已经分析了 X 个搜索和 Y 个竞品,发现了一些有意思的模式。
504
-
505
- 核心发现:
506
- - [1-2 句话总结主要发现]
507
- - [机会或风险点]
508
-
509
- 要不要我把这些整理成一份完整的市场分析报告?可以包括:
510
- - 市场规模和竞争格局
511
- - 头部产品深度分析
512
- - 差异化机会点
513
- - 进入策略建议
514
- - 财务预测(如果你需要的话)
515
-
516
- 报告会保存为 markdown 文件,方便你后续参考和分享。"
517
- ```
518
-
519
- **If user declines:**
520
- - Respect decision: "好的,有需要随时告诉我"
521
- - Continue exploration or answer follow-up questions
522
- - Offer report again later if more data gathered
523
-
524
- **Report must include:**
525
- - Executive Summary(核心结论前置:适合进入?风险是什么?)
526
- - Market Analysis(基于搜索数据的市场概况)
527
- - Historical Trend Analysis(基于 Keepa 数据的趋势分析:BSR 走势、价格稳定性、卖家数量变化、生命周期阶段判断)
528
- - Competitor Deep-Dive(基于product details的竞品分析:BSR, rating breakdown, top reviews insights)
529
- - Opportunity Assessment(SWOT 或机会/挑战分析,结合五要素框架)
530
- - Entry Strategy(产品定位、定价、差异化策略)
531
- - Supplier Analysis (if Phase 2.5 completed)(1688供应商、成本、利润空间)
532
-
533
- **Report naming:** `{产品类型}市场分析报告.md`
534
-
535
- ## Cross-Skill Integration
536
-
537
- **TikTok/Instagram → Scout → Supplier 完整链路:**
538
-
539
- 1. **Discover** (TikTok/Instagram) → Find trending products
540
- 2. **Validate** (Scout Amazon) → Verify market demand
541
- ```bash
542
- scout search "product name" --limit 15
543
- scout product <top_asin>
544
- ```
545
- 3. **Source** (Scout 1688) → Find suppliers and cost
546
- ```bash
547
- # Method A: Image search (recommended for visual match)
548
- scout supplier-search-image "https://amazon-image-url"
549
-
550
- # Method B: Keyword search
551
- scout supplier-search "产品关键词"
552
-
553
- # Best: Try both
554
- ```
555
- 4. **Decide** →综合分析三者数据,都通过→值得做
556
-
557
- **Shein → Scout → Supplier 价格验证链路:**
558
-
559
- 1. **Discover** (Shein) → Find low-price trending products
560
- ```bash
561
- scout shein-search "product keyword" --limit 20
562
- ```
563
- 2. **Validate** (Scout Amazon) → Compare pricing and demand in broader market
564
- ```bash
565
- scout search "product name" --limit 15
566
- scout product <top_asin>
567
- ```
568
- 3. **Source** (Scout 1688) → Find suppliers and calculate margins
569
- ```bash
570
- scout supplier-search "产品关键词"
571
- ```
572
- 4. **Analyze** → Shein 低价($X) vs Amazon 中高价($Y) vs 1688 成本(¥Z)→ 找到最佳销售渠道和利润空间
573
-
574
- **Proactive suggestion after cross-skill analysis:**
575
- "我已经分析了TikTok热度、Amazon市场需求、Shein价格定位、1688供应商成本。要不要生成一份完整的产品机会分析报告?"
1
+ ---
2
+ name: scout
3
+ description: "Interactive Amazon product research consultant with 1688 supplier sourcing and Keepa historical data. Search products, analyze markets, find suppliers (by keyword or image), track price/BSR history, and generate professional reports. ALWAYS use when user asks about: selling products (卖/开店), product ideas (产品/商品), market research (市场/竞品), suppliers (供应商/厂家), sourcing (采购/进货/货源), image search (图片找货/以图搜货/找同款), evaluating business opportunities (生意/创业), product trends (趋势/走势), price history (价格历史/价格变化), BSR ranking (排名/销量排名), product lifecycle (生命周期/增长期/衰退期). Uses 'scout search', 'scout product', 'scout keepa *', 'scout supplier-search', and 'scout supplier-search-image' commands."
4
+ ---
5
+
6
+ # Optima Scout - AI Product Research
7
+
8
+ ## When to Use This Skill
9
+
10
+ Use this skill when:
11
+ - User wants to research products or validate product ideas (e.g., "我想开店卖钛合金杯子", "帮我搜索一下XX")
12
+ - User needs market analysis or competitive research
13
+ - User asks about product pricing, ratings, sales data, or market trends
14
+ - User wants to evaluate business opportunities or find products to sell
15
+ - User needs detailed competitor analysis or listing quality assessment
16
+ - User needs to find suppliers or manufacturers (e.g., "帮我找咖啡机供应商", "哪里进货")
17
+ - User wants to source products from 1688/Alibaba China
18
+ - User asks about wholesale prices, bulk purchasing costs, or profit margins (e.g., "成本多少", "批发价", "利润空间")
19
+ - User wants to find suppliers by product image (e.g., "这个图片能找到货源吗", "帮我找同款", "看图找货", "Amazon这个能在1688找到吗")
20
+ - User shares an Amazon product link (e.g., amazon.com/dp/XXXX, amzn.to/XXXX)
21
+
22
+ ## Interaction Style: Conversational → Report
23
+
24
+ **Default approach: Interactive & Consultative**
25
+ - Start with quick scans, share findings, ask clarifying questions
26
+ - Iterate based on user feedback and interests
27
+ - **Proactively suggest report generation** after sufficient data gathering
28
+ - Don't assume what user wants - ask and discuss first
29
+
30
+ **When to suggest full report:**
31
+ - After sufficient exploration (typically 3+ searches, 3-5 product analyses)
32
+ - User signals readiness: "所以你觉得呢?" "值得做吗?" "总结一下"
33
+ - Clear insights emerged that warrant documentation
34
+ - **Always ask permission first** - never assume user wants a long report
35
+
36
+ **Exception - Direct report mode:**
37
+ - User explicitly requests: "给我一份XX市场分析报告"
38
+ - In this case, skip conversation and generate report directly
39
+
40
+ ## URL 解析 - Amazon 链接处理
41
+
42
+ 用户贴 Amazon 链接时,**不要用 WebFetch**(会被反爬拦截),提取 ASIN 后用 `scout product`:
43
+
44
+ | URL 格式 | ASIN 位置 |
45
+ |----------|----------|
46
+ | `amazon.com/dp/XXXXXXXXXX` | `/dp/` 后 10 位 |
47
+ | `amazon.com/gp/product/XXXXXXXXXX` | `/gp/product/` 后 10 位 |
48
+ | `amzn.to/XXXX` (短链) | 用 `curl -sI "https://amzn.to/XXXX"` 从 Location header 获取完整 URL → 提取 ASIN |
49
+
50
+ ```bash
51
+ # 1. 提取 ASIN → 获取产品详情
52
+ scout product B08BHXG144
53
+
54
+ # 2. 如果用户想了解市场竞争
55
+ scout search "产品关键词" --limit 15
56
+
57
+ # 3. 如果用户想找供应商
58
+ scout supplier-search "中文关键词"
59
+ ```
60
+
61
+ ## Quick Start - First Step
62
+
63
+ When user asks about product opportunities or market research:
64
+ 1. **IMMEDIATELY run `scout search`** with 1-2 relevant keywords
65
+ 2. Get real Amazon market data before providing any advice
66
+ 3. **Share initial findings conversationally** - don't overwhelm with full report
67
+ 4. **Ask clarifying questions** based on what you found
68
+ 5. Iterate and deepen analysis based on user responses
69
+
70
+ Example: If user asks "我想开店卖钛合金杯子", your FIRST actions should be:
71
+ ```bash
72
+ scout search "titanium cup" --limit 15
73
+ scout search "titanium mug" --limit 10
74
+ ```
75
+
76
+ Then share findings and ask:
77
+ - "我发现市场价格区间是 $15-90,你的目标价位是多少?"
78
+ - "看起来高端保温款竞争少,要不要深入看看?"
79
+
80
+ **Critical First Steps:**
81
+ - ✅ Always get data before giving advice - run searches immediately
82
+ - ✅ Share findings conversationally - don't dump raw data
83
+ - ✅ Ask clarifying questions - understand user's goals before deep diving
84
+
85
+ ## Available Commands
86
+
87
+ ### 1. Search Products: `scout search`
88
+
89
+ Search for products on Amazon to analyze market opportunities.
90
+
91
+ **Syntax:**
92
+ ```bash
93
+ scout search "QUERY" --limit NUMBER
94
+ ```
95
+
96
+ **Parameters:**
97
+ - `QUERY`: Product keywords (e.g., "wireless mouse", "titanium water bottle")
98
+ - `--limit`: Number of results (1-50, default: 10)
99
+ - `--domain`: Amazon domain (default: amazon.com)
100
+
101
+ **Returns:**
102
+ - Product list with ASIN, title, price, rating, reviews, recent sales
103
+ - Market overview data for competitive analysis
104
+
105
+ **Key metrics to analyze:**
106
+ - Price range and distribution
107
+ - Recent sales ("10K+ bought in past month" = high demand)
108
+ - Ratings_total (review count indicates market maturity)
109
+ - Average rating (competitive quality baseline)
110
+
111
+ ### 2. Get Product Details: `scout product`
112
+
113
+ Get comprehensive details about a specific product by ASIN.
114
+
115
+ **Syntax:**
116
+ ```bash
117
+ scout product ASIN
118
+ ```
119
+
120
+ **Parameters:**
121
+ - `ASIN`: 10-character Amazon product ID (e.g., B01GJOMWVA)
122
+ - `--domain`: Amazon domain (default: amazon.com)
123
+
124
+ **Returns:**
125
+ - Complete product data: pricing, sales, reviews, specifications
126
+ - Rating breakdown, BSR, listing quality indicators
127
+ - Feature bullets, images, description, categories
128
+
129
+ **Key data to extract:**
130
+ - **BSR (Best Seller Rank)** - Sales volume indicator (lower = better)
131
+ - BSR < 1,000 = very high sales
132
+ - BSR 1,000-10,000 = good sales
133
+ - BSR > 50,000 = low sales
134
+ - **Rating breakdown** - Five-star/one-star percentages
135
+ - 70%+ five-star = excellent satisfaction
136
+ - 10%+ one-star = quality issues
137
+ - **Top reviews** - User pain points and satisfaction drivers
138
+ - **Feature bullets** - Competitive selling points
139
+ - **Images count** - 7 is standard, fewer = poor optimization
140
+ - **Specifications** - May include BSR in multiple categories
141
+
142
+ ### 3. Search 1688 Suppliers (Keyword): `scout supplier-search`
143
+
144
+ Search for suppliers on 1688.com using keywords.
145
+
146
+ **Syntax:**
147
+ ```bash
148
+ scout supplier-search "KEYWORD" --limit NUMBER
149
+ ```
150
+
151
+ **Parameters:**
152
+ - `KEYWORD`: Product keywords in Chinese (e.g., "咖啡机", "蓝牙耳机", "钛合金杯子")
153
+ - `--limit`: Number of results (1-100, default: 20)
154
+ - `--format`: Output format - `text` or `json`
155
+
156
+ **Returns:**
157
+ - Supplier list with product info, pricing, MOQ, supplier ratings
158
+ - Price tiers for bulk ordering (e.g., "2~49台: ¥599", "≥100台: ¥429")
159
+ - Supplier details: location, years in business, seller type
160
+ - Tags: shipping policies (退货包运费), payment terms (先采后付), certifications (实力商家)
161
+
162
+ **Key analysis:**
163
+ - MOQ constraints (minimum order quantity)
164
+ - Supplier type: 生产加工 (manufacturer) vs. 经销批发 (trader)
165
+ - Years in business (8+ years = established)
166
+ - Return rate (lower = better, typical: 30-50%)
167
+
168
+ ### 4. Search 1688 Suppliers (Image): `scout supplier-search-image`
169
+
170
+ Search for suppliers on 1688.com using product images - perfect for finding sources for products you see on Amazon, Shopify, or other platforms.
171
+
172
+ **Syntax:**
173
+ ```bash
174
+ scout supplier-search-image "IMAGE_URL" --limit NUMBER
175
+ ```
176
+
177
+ **Parameters:**
178
+ - `IMAGE_URL`: Product image URL (Amazon, Alibaba, or any accessible image URL)
179
+ - `--limit`: Number of results (1-100, default: 20)
180
+ - `--format`: Output format - `text` or `json`
181
+
182
+ **Returns:** Same as `supplier-search` (supplier list, pricing, MOQ, ratings)
183
+
184
+ **Use cases:**
185
+ - Finding 1688 alternatives for Amazon/Shopify products
186
+ - "找同款" / "看图找货" scenarios
187
+ - Visual products where images are more descriptive than keywords
188
+ - When user provides product image URL
189
+
190
+ **Important notes:**
191
+ - Works with images from any platform (Amazon, Alibaba, direct URLs)
192
+ - Non-Alibaba images are automatically converted for 1688 search
193
+ - If image is inaccessible (404, expired, auth-required), will return helpful error message
194
+ - **Best practice**: Try both image and keyword search for comprehensive results
195
+
196
+ ### 历史数据(Keepa API)
197
+
198
+ #### `scout keepa product` — 产品历史数据(核心命令)
199
+
200
+ ```bash
201
+ scout keepa product B09V3KXJPB # 默认 90 天统计
202
+ scout keepa product B09V3KXJPB --stats 180 # 180 天统计
203
+ scout keepa product B09V3KXJPB --buybox --rating # 含 BuyBox 和评分历史
204
+ scout keepa product B09V3KXJPB,B0D4J2QLCR # 批量查询(逗号分隔,最多100)
205
+ scout keepa product B09V3KXJPB --domain amazon.de # 指定站点
206
+ ```
207
+
208
+ 返回(关键字段):
209
+ - **stats.current[3]** — 当前 BSR
210
+ - **stats.salesRankDrops30/90** — 30/90 天 BSR 下降次数 ≈ 出单次数
211
+ - **stats.outOfStockPercentage30** — 30 天断货率
212
+ - **csv[0]** — Amazon 自营价格历史
213
+ - **csv[1]** — 第三方新品价格历史
214
+ - **csv[3]** — BSR 排名历史
215
+ - **csv[11]** — 在售卖家数量历史(COUNT_NEW)
216
+ - **csv[16]** — 评分历史
217
+ - **csv[17]** — 评论数历史
218
+
219
+ 价格单位:美分(÷100 得美元)。评分:×10(45 = 4.5 星)。
220
+
221
+ **When to use:** 在 `scout product` 获取实时数据后,用 `scout keepa product` 拉历史数据判断趋势和生命周期。
222
+
223
+ #### `scout keepa search` — Product Finder(按条件筛选全库)
224
+
225
+ ```bash
226
+ # 找 BSR < 1万、评论 < 500、价格 $20-50 的新机会
227
+ # 注意:currentRange 单位是美分,$20-50 = [2000,5000]
228
+ scout keepa search '{"salesRankRange":[1,10000],"avg90_COUNT_REVIEWS_lte":500,"currentRange":[2000,5000]}'
229
+
230
+ # 找特定品牌
231
+ scout keepa search '{"brand":"Apple","salesRankRange":[1,50000]}' --per-page 10
232
+ ```
233
+
234
+ 返回:符合条件的 ASIN 列表。selection 支持几百个筛选条件。
235
+
236
+ #### `scout keepa bestsellers` — 品类热卖榜
237
+
238
+ ```bash
239
+ scout keepa bestsellers 172282 # Electronics 品类
240
+ scout keepa bestsellers 172282 --range 90 # 90 天平均排名
241
+ ```
242
+
243
+ 返回:品类 top ASIN 列表(根类目最多 10 万个)。先用 `scout keepa category 0` 获取品类 ID。
244
+
245
+ #### `scout keepa category` — 品类树
246
+
247
+ ```bash
248
+ scout keepa category 0 # 所有根类目(拿品类 ID)
249
+ scout keepa category 172282 # Electronics 子类目
250
+ ```
251
+
252
+ #### `scout keepa seller` — 卖家画像
253
+
254
+ ```bash
255
+ scout keepa seller ATVPDKIKX0DER # Amazon.com 自己
256
+ scout keepa seller A2R2RITDJNW1Q6 --storefront # 含店铺全部 ASIN
257
+ ```
258
+
259
+ 返回:卖家名称、评分、店铺 ASIN 总数。
260
+
261
+ #### `scout keepa deals` — 降价商品监控
262
+
263
+ ```bash
264
+ scout keepa deals # 默认 BuyBox 降价
265
+ scout keepa deals --category 172282 # Electronics 品类降价
266
+ scout keepa deals --title "wireless earbuds" # 按标题搜索
267
+ ```
268
+
269
+ 返回:最近降价的商品列表(ASIN、标题、当前价、降幅)。
270
+
271
+ #### `scout keepa graph` — 价格走势图
272
+
273
+ ```bash
274
+ scout keepa graph B09V3KXJPB -o price-chart.png
275
+ ```
276
+
277
+ 返回:Keepa 价格走势 PNG 图片。
278
+
279
+ #### `scout keepa tokens` — API 余额
280
+
281
+ ```bash
282
+ scout keepa tokens
283
+ ```
284
+
285
+ ## Research Workflow
286
+
287
+ ### Interactive Research Flow (Recommended):
288
+
289
+ **Phase 1: Initial Discovery & Discussion**
290
+ 1. **Quick Market Scan** → Run 1-2 searches with key terms
291
+ 2. **Share Initial Findings** → Present key metrics (price range, competition level, demand signals)
292
+ 3. **Discuss with User** → Ask clarifying questions about target price, market segment, priorities
293
+
294
+ **Phase 2: Deep Dive & Refinement**
295
+ 4. **Targeted Analysis** → Based on user feedback, run `scout product` on relevant ASINs
296
+ 5. **Historical Trend Analysis** → Run `scout keepa product ASIN1,ASIN2,ASIN3 --stats 180` to get historical data
297
+ 6. **Extract Insights** → Combine realtime + historical data:
298
+ - BSR trend → 增长期/成熟期/衰退期?
299
+ - `salesRankDrops30/90` → 估算月销量
300
+ - 价格历史 → 利润空间稳定吗?有价格战吗?
301
+ - 卖家数量变化 → 竞争在加剧吗?
302
+ 7. **Iterate & Explore** → User may request different keywords, specific competitor analysis, or alternative product categories
303
+
304
+ **Phase 2.5: Supplier Sourcing (Optional but Recommended)**
305
+ 8. **Trigger**: User shows interest in costs/sourcing, or after market validation
306
+ - "成本大概多少?" "批发价怎么样?" "利润空间大吗?"
307
+ - "哪里进货?" "供应商怎么找?"
308
+ - "这个图片能找到货源吗?" "Amazon这个能在1688找到吗?"
309
+
310
+ 9. **Choose search method**:
311
+ - **With image**: `scout supplier-search-image "https://..."` ← More accurate for visual products
312
+ - **With keyword**: `scout supplier-search "产品关键词"`
313
+ - **Best practice**: Try both and compare results
314
+
315
+ 10. **Share Findings**:
316
+ - Wholesale price range (e.g., ¥429-599)
317
+ - MOQ (minimum order quantity)
318
+ - Profit margin calculation: Amazon price ($60-80) - 1688 cost (¥429 ≈ $60) - shipping ($10-15)
319
+ - Supplier quality indicators (years in business, certifications)
320
+
321
+ 11. **Ask**: "要不要我详细分析几个供应商?" or proceed to report
322
+
323
+ **Phase 3: Report Generation (Proactive Suggestion)**
324
+ 12. **Gauge Completion** → After sufficient data, suggest: "要不要我整理成一份完整的市场分析报告?"
325
+ 13. **Generate Report** → Create comprehensive markdown report with all findings
326
+ 14. **Save & Iterate** → Offer to save report and refine based on feedback
327
+
328
+ ---
329
+
330
+ ### Alternative: Quick Research Flow
331
+
332
+ When user explicitly requests a report upfront:
333
+ 1. Run 3-4 diverse keyword searches
334
+ 2. Analyze top 3-5 products with `scout product`
335
+ 3. Pull historical trends with `scout keepa product` (batch ASINs)
336
+ 4. Search 1688 suppliers (image + keyword)
337
+ 5. Generate comprehensive report directly
338
+
339
+ ### Multi-Keyword Research Strategy
340
+
341
+ **Example: Researching titanium cups**
342
+ ```bash
343
+ scout search "titanium cup" --limit 15
344
+ scout search "titanium mug" --limit 15
345
+ scout search "titanium tumbler" --limit 10
346
+ ```
347
+
348
+ **Why multiple keywords:**
349
+ - Different keywords reveal different market segments
350
+ - Find niche opportunities
351
+ - Cross-validate market size
352
+ - Discover related products
353
+
354
+ ## Usage Examples
355
+
356
+ ### Example 1: Interactive Research (Keyword-based)
357
+
358
+ **User**: "我想开个店卖钛合金杯子,你觉得合适吗"
359
+
360
+ **Flow:**
361
+ 1. Run `scout search "titanium cup"` + `scout search "titanium mug"`
362
+ 2. Share: "市场有50+竞品,价格$15-90,主要在$20-30。头部产品月销约200件。两个方向:低价位($15-25)竞争激烈,高端保温款($60-90)产品很少。你更倾向哪个?"
363
+ 3. User: "中高端的,质量好的"
364
+ 4. Run `scout product` on 3 representative ASINs (B0CTKWJDXX, B0DNCMN3NX, B083NLR6BF)
365
+ 5. Share: "TOAKS中端爆款BSR#530,月销250件,87%五星。用户最爱:超轻、品质好、无金属味。主要抱怨:散热快(无保温)。KOYASU高端保温$89.99,评论少但4.8分。保温款市场几乎空白!"
366
+ 6. Run `scout keepa product B0CTKWJDXX,B0DNCMN3NX,B083NLR6BF --stats 180` 拉历史数据
367
+ 7. Share: "Keepa 历史数据显示:TOAKS 的 BSR 过去 6 个月持续走低(从#2000 降到#530),说明市场在增长。卖家数量从 3 个增到 8 个,竞争在加剧。价格近 6 个月稳定在 $25-28,没有价格战。保温款 KOYASU 的 BSR 波动大但整体下降趋势,说明刚起步有潜力。"
368
+ 8. User: "好的,你看看"
369
+ 9. Run `scout search "titanium tumbler"`
370
+ 10. Share: "titanium tumbler竞品只5-6个,$60-110。现在查供应商成本?"
371
+ 11. Run `scout supplier-search "钛合金保温杯"`
372
+ 12. Share: "批发价区间:¥180-450(约$25-65),起订量多数50-100个。头部供应商:8年工厂,¥280批发价。**利润分析**:Amazon售价$70-90,1688成本¥280(约$40),运费+关税约$15,总成本约$55,**毛利率25-40%**。"
373
+ 13. Suggest report generation
374
+
375
+ ### Example 2: Image-Based Supplier Search
376
+
377
+ **User**: "我在Amazon看到这个蓝牙耳机很火,帮我找1688供应商 https://m.media-amazon.com/images/..."
378
+
379
+ **Flow:**
380
+ ```bash
381
+ scout supplier-search-image "https://m.media-amazon.com/images/..." --limit 20
382
+ ```
383
+
384
+ **Response**: "通过图片搜索找到15个供应商:
385
+
386
+ **TOP 3 推荐:**
387
+ 1. 深圳某电子厂(8年工厂)
388
+ - 批发价:¥45-68 | Amazon售价:$89.99
389
+ - 起订量:50件 | 评分:4.8★
390
+ - **利润空间:~40-50%**
391
+
392
+ 2. 东莞某科技(5年工厂)
393
+ - 批发价:¥38-55 | 起订量:100件
394
+ - 标签:退货包运费、7天包换
395
+
396
+ 3. [...]
397
+
398
+ 要详细对比这几个供应商吗?"
399
+
400
+ ### Example 3: Competitor Analysis
401
+
402
+ **User**: "帮我分析这个产品 B0788F3R8X"
403
+
404
+ **Action:**
405
+ ```bash
406
+ scout product B0788F3R8X
407
+ ```
408
+
409
+ **Analysis Checklist:**
410
+ - ✅ **BSR & Market Position**
411
+ - Check BSR in specifications → estimate sales volume
412
+ - Compare with category averages
413
+ - ✅ **Customer Satisfaction**
414
+ - Rating breakdown (five-star %, one-star %)
415
+ - Total reviews count (market maturity indicator)
416
+ - Review trends over time
417
+ - ✅ **Listing Quality**
418
+ - Images count (7 is standard, fewer = poor optimization)
419
+ - Feature bullets count and quality
420
+ - Product description completeness
421
+ - A+ content presence
422
+ - ✅ **User Feedback Deep-Dive**
423
+ - Top 3 positive mentions (from top_reviews)
424
+ - Top 3 complaints/pain points (from top_reviews)
425
+ - Improvement opportunities
426
+ - Common feature requests
427
+ - ✅ **Competitive Advantages**
428
+ - Unique selling points in feature_bullets
429
+ - Price positioning vs. competitors
430
+ - Brand strength and trust signals
431
+ - Differentiation factors
432
+
433
+ ## Analysis Framework
434
+
435
+ ### Market Viability Quick Reference
436
+
437
+ | 指标 | 优秀市场 | 正常市场 | 风险市场 |
438
+ |------|---------|---------|---------|
439
+ | 竞品数量 | 10-50 | 5-10 或 50-100 | <5 或 >100 |
440
+ | 头部评论数 | 100-1000 | 50-100 或 1K-5K | <50 或 >5K |
441
+ | 价格区间 | 宽(差异化) | 中等 | 窄(价格战) |
442
+ | BSR范围 | 1K-10K | 10K-50K | >50K |
443
+ | 进入难度 | 适中 | 需差异化 | 很难或需求不明 |
444
+
445
+ ### 选品五要素(Keepa 历史数据驱动)
446
+
447
+ | 要素 | 数据来源 | 怎么判断 |
448
+ |------|---------|---------|
449
+ | **市场体量** | `salesRankDrops30/90` + BSR | drops 多 = 出单多 |
450
+ | **垄断程度** | `csv[11]` 卖家数量 + BuyBox | 卖家少且稳定 = 垄断 |
451
+ | **历史趋势** | `csv[3]` BSR 曲线 | 持续走低 = 增长期 |
452
+ | **所处阶段** | BSR 曲线形态 + 评论增速 | 增长/成熟/衰退 |
453
+ | **新品方向** | Product Finder 筛选低竞争品 | 评论少 + BSR 好 = 机会 |
454
+
455
+ **产品生命周期判断:**
456
+ - **增长期**:BSR 持续走低,评论数快速增长,卖家数量开始增加
457
+ - **成熟期**:BSR 平稳波动,评论数增速放缓,卖家数量稳定
458
+ - **衰退期**:BSR 持续走高,新评论减少,卖家数量下降或价格战
459
+
460
+ ### Key Metrics
461
+
462
+ **BSR (Best Seller Rank):**
463
+ - <1K = 月销500+件 | 1K-10K = 100-500件 | 10K-50K = 20-100件 | >50K = <20件
464
+
465
+ **Rating Breakdown:**
466
+ - 70%+ five-star = 优秀 | 60-70% = 正常 | <60% = 质量问题 | 10%+ one-star = 严重问题
467
+
468
+ **Market Maturity:**
469
+ - ratings_total >1000 = 成熟 | 100-1000 = 发展中 | <100 = 新兴/小众
470
+
471
+ **Demand Signals:**
472
+
473
+ High Demand:
474
+ - ✅ "10K+ bought in past month"
475
+ - ✅ 多个产品 ratings_total >500
476
+ - ✅ BSR <10K
477
+ - ✅ 搜索结果超过 30 个相关产品
478
+
479
+ Low Demand:
480
+ - ⚠️ 少于 10 个搜索结果
481
+ - ⚠️ 头部产品 ratings_total < 50
482
+ - ⚠️ BSR > 100,000
483
+ - ⚠️ 没有 "bought in past month" 标签
484
+
485
+ **Entry Difficulty Assessment:**
486
+
487
+ | 维度 | 容易进入 | 中等难度 | 困难进入 |
488
+ |------|---------|---------|---------|
489
+ | 头部产品评论数 | <200 | 200-2000 | >2000 |
490
+ | 品牌集中度 | 无知名品牌 | 少数品牌 | 大品牌垄断 |
491
+ | 价格竞争 | 差异化定价 | 价格区间宽 | 价格战 |
492
+ | 评分分布 | <4.5 平均分 | 4.5-4.7 | >4.7(难超越) |
493
+
494
+ ### Report Generation
495
+
496
+ **When to suggest:**
497
+ - 3+ searches + 3-5 product analyses completed
498
+ - User asks: "所以你觉得呢?" "值得做吗?" "总结一下"
499
+ - Clear opportunity/risk identified that should be documented
500
+
501
+ **How to suggest (use this natural template):**
502
+ ```
503
+ "我已经分析了 X 个搜索和 Y 个竞品,发现了一些有意思的模式。
504
+
505
+ 核心发现:
506
+ - [1-2 句话总结主要发现]
507
+ - [机会或风险点]
508
+
509
+ 要不要我把这些整理成一份完整的市场分析报告?可以包括:
510
+ - 市场规模和竞争格局
511
+ - 头部产品深度分析
512
+ - 差异化机会点
513
+ - 进入策略建议
514
+ - 财务预测(如果你需要的话)
515
+
516
+ 报告会保存为 markdown 文件,方便你后续参考和分享。"
517
+ ```
518
+
519
+ **If user declines:**
520
+ - Respect decision: "好的,有需要随时告诉我"
521
+ - Continue exploration or answer follow-up questions
522
+ - Offer report again later if more data gathered
523
+
524
+ **Report must include:**
525
+ - Executive Summary(核心结论前置:适合进入?风险是什么?)
526
+ - Market Analysis(基于搜索数据的市场概况)
527
+ - Historical Trend Analysis(基于 Keepa 数据的趋势分析:BSR 走势、价格稳定性、卖家数量变化、生命周期阶段判断)
528
+ - Competitor Deep-Dive(基于product details的竞品分析:BSR, rating breakdown, top reviews insights)
529
+ - Opportunity Assessment(SWOT 或机会/挑战分析,结合五要素框架)
530
+ - Entry Strategy(产品定位、定价、差异化策略)
531
+ - Supplier Analysis (if Phase 2.5 completed)(1688供应商、成本、利润空间)
532
+
533
+ **Report naming:** `{产品类型}市场分析报告.md`
534
+
535
+ ## Cross-Skill Integration
536
+
537
+ **TikTok/Instagram → Scout → Supplier 完整链路:**
538
+
539
+ 1. **Discover** (TikTok/Instagram) → Find trending products
540
+ 2. **Validate** (Scout Amazon) → Verify market demand
541
+ ```bash
542
+ scout search "product name" --limit 15
543
+ scout product <top_asin>
544
+ ```
545
+ 3. **Source** (Scout 1688) → Find suppliers and cost
546
+ ```bash
547
+ # Method A: Image search (recommended for visual match)
548
+ scout supplier-search-image "https://amazon-image-url"
549
+
550
+ # Method B: Keyword search
551
+ scout supplier-search "产品关键词"
552
+
553
+ # Best: Try both
554
+ ```
555
+ 4. **Decide** →综合分析三者数据,都通过→值得做
556
+
557
+ **Shein → Scout → Supplier 价格验证链路:**
558
+
559
+ 1. **Discover** (Shein) → Find low-price trending products
560
+ ```bash
561
+ scout shein-search "product keyword" --limit 20
562
+ ```
563
+ 2. **Validate** (Scout Amazon) → Compare pricing and demand in broader market
564
+ ```bash
565
+ scout search "product name" --limit 15
566
+ scout product <top_asin>
567
+ ```
568
+ 3. **Source** (Scout 1688) → Find suppliers and calculate margins
569
+ ```bash
570
+ scout supplier-search "产品关键词"
571
+ ```
572
+ 4. **Analyze** → Shein 低价($X) vs Amazon 中高价($Y) vs 1688 成本(¥Z)→ 找到最佳销售渠道和利润空间
573
+
574
+ **Proactive suggestion after cross-skill analysis:**
575
+ "我已经分析了TikTok热度、Amazon市场需求、Shein价格定位、1688供应商成本。要不要生成一份完整的产品机会分析报告?"