@olives/devos 2.1.0

package/.agents/skills/seo-geo/references/platform-algorithms.md

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+# Platform Ranking Algorithms
+
+Detailed ranking factors for AI search engines and traditional search engines (2025-2026).
+
+---
+
+## 1. ChatGPT Ranking Factors
+
+### Core Ranking System
+
+ChatGPT uses a **two-phase system**:
+1. **Pre-training Knowledge** - Built from diverse datasets (Wikipedia, books, web)
+2. **Real-time Retrieval** - Web browsing for current information
+
+### Ranking Factor Weights
+
+| Factor | Weight | Details |
+|--------|--------|---------|
+| **Authority & Credibility** | 40% | Branded domains preferred over third-party |
+| **Content Quality & Utility** | 35% | Clear structure, comprehensive answers |
+| **Platform Trust** | 25% | Wikipedia, Reddit, Forbes prioritized |
+
+### Key Findings (SE Ranking Study - 129K domains)
+
+| Metric | Impact |
+|--------|--------|
+| **Referring Domains** | Strongest predictor. >350K domains = 8.4 avg citations |
+| **Domain Trust Score** | 91-96 score = 6 citations; 97-100 = 8.4 citations |
+| **Content Recency** | 30-day old content gets 3.2x more citations |
+| **Branded vs Third-party** | Branded domains cited 11.1 points more than third-party |
+
+### ChatGPT Top Citation Sources
+
+| Rank | Source | % of Citations |
+|------|--------|---------------|
+| 1 | Wikipedia | 7.8% |
+| 2 | Reddit | 1.8% |
+| 3 | Forbes | 1.1% |
+| 4 | Brand Official Sites | Variable |
+| 5 | Academic Sources | Variable |
+
+### Content-Answer Fit Analysis (400K pages study)
+
+| Factor | Relevance |
+|--------|-----------|
+| **Content-Answer Fit** | 55% - Most important! Match ChatGPT's response style |
+| **On-Page Structure** | 14% - Clear headings, formatting |
+| **Domain Authority** | 12% - Helps retrieval, not citation |
+| **Query Relevance** | 12% - Match user intent |
+| **Content Consensus** | 7% - Agreement among sources |
+
+### Optimization Checklist
+
+- [ ] Build strong backlink profile (quality > quantity)
+- [ ] Update content within 30 days
+- [ ] Use clear H1/H2/H3 structure
+- [ ] Include verifiable statistics with citations
+- [ ] Write in ChatGPT's conversational style
+- [ ] Ensure domain has high trust score
+
+---
+
+## 2. Perplexity AI Ranking Factors
+
+### Architecture
+
+Perplexity uses **Retrieval-Augmented Generation (RAG)** with a **3-layer reranking system**:
+
+1. **Layer 1 (L1)**: Basic relevance retrieval
+2. **Layer 2 (L2)**: Traditional ranking factors scoring
+3. **Layer 3 (L3)**: ML models for quality evaluation (can discard entire result sets)
+
+### Core Ranking Factors
+
+| Factor | Details |
+|--------|---------|
+| **Authoritative Domain Lists** | Manual lists: Amazon, GitHub, academic sites get inherent boost |
+| **Freshness Signals** | Time decay algorithm; new content evaluated quickly |
+| **Semantic Relevance** | Content similarity to query (not keyword matching) |
+| **Topical Weighting** | Tech, AI, Science topics get visibility multipliers |
+| **User Engagement** | Click rates, weekly performance metrics |
+| **New Post Performance** | Early clicks significantly boost visibility |
+
+### Perplexity Sonar Model Insights
+
+| Signal | Impact |
+|--------|--------|
+| **FAQ Schema (JSON-LD)** | Pages with FAQ blocks cited more often |
+| **PDF Documents** | Publicly hosted PDFs prioritized |
+| **Content Velocity** | Speed of publishing matters more than keyword density |
+| **Semantic Payloads** | Clear, atomic paragraphs preferred |
+| **YouTube Sync** | YouTube titles matching trending queries get boost |
+
+### Technical Requirements
+
+```
+# robots.txt - Allow PerplexityBot
+User-agent: PerplexityBot
+Allow: /
+
+# Provide clean sitemap
+Sitemap: https://example.com/sitemap.xml
+```
+
+### Optimization Checklist
+
+- [ ] Allow PerplexityBot in robots.txt
+- [ ] Implement FAQ Schema markup
+- [ ] Create publicly accessible PDF resources
+- [ ] Use Article schema with timestamps
+- [ ] Focus on semantic relevance, not keywords
+- [ ] Build topical authority in your niche
+
+---
+
+## 3. Google AI Overview (SGE) Ranking Factors
+
+### Architecture
+
+Google AI Overviews use multiple AI models:
+- **PaLM2** - Language understanding
+- **MUM** - Multimodal understanding
+- **Gemini** - Advanced reasoning
+
+### 5-Stage Source Prioritization Pipeline
+
+1. **Retrieval** - Identify candidate sources
+2. **Semantic Ranking** - Evaluate topical relevance
+3. **LLM Re-ranking** - Assess contextual fit (using Gemini)
+4. **E-E-A-T Evaluation** - Filter for expertise/authority/trust
+5. **Data Fusion** - Synthesize from multiple sources with citations
+
+### Key Statistics
+
+| Metric | Value |
+|--------|-------|
+| AI Overviews in searches | 85%+ |
+| Overlap with traditional Top 10 | Only 15% |
+| Traditional factors weight | 62% |
+| Novel AI signals weight | 38% |
+| SGE-optimized visibility boost | 340% |
+
+### Ranking Factors
+
+| Factor | Details |
+|--------|---------|
+| **E-E-A-T** | Experience, Expertise, Authoritativeness, Trustworthiness |
+| **Structured Data** | Schema markup helps AI understand content |
+| **Knowledge Graph** | Being in Google's Knowledge Graph = boost |
+| **Topical Authority** | Content clusters + internal linking |
+| **Multimedia** | Images/videos in multi-modal responses |
+| **Authoritative Citations** | +132% visibility with trusted references |
+| **Authoritative Tone** | +89% visibility improvement |
+
+### Content Requirements
+
+```
+Traditional SEO still matters:
+- Quality backlinks
+- Original, helpful content
+- Fast page speed
+- Mobile-friendly design
+- Secure (HTTPS)
+```
+
+### Optimization Checklist
+
+- [ ] Implement comprehensive Schema markup
+- [ ] Build topical authority with content clusters
+- [ ] Include authoritative citations and references
+- [ ] Use E-E-A-T signals (author bios, credentials)
+- [ ] Optimize for Google Merchant Center (e-commerce)
+- [ ] Target informational "how-to" queries
+
+---
+
+## 4. Microsoft Copilot / Bing AI Ranking Factors
+
+### Architecture
+
+Copilot is integrated into:
+- Microsoft Edge browser
+- Windows 11
+- Microsoft 365 apps
+- Bing Search
+
+Uses **Bing Index** as primary data source.
+
+### Ranking Factors
+
+| Factor | Details |
+|--------|---------|
+| **Bing Index** | Must be indexed by Bing to be cited |
+| **Microsoft Ecosystem** | LinkedIn, GitHub mentions provide boost |
+| **Crawlability** | BingBot + PermaBot must have access |
+| **Page Speed** | < 2 seconds load time |
+| **Schema Markup** | Helps Copilot understand content |
+| **Entity Clarity** | Clear definitions of entities/concepts |
+
+### Technical Requirements
+
+```
+# robots.txt
+User-agent: Bingbot
+Allow: /
+
+User-agent: msnbot
+Allow: /
+
+# Submit to Bing Webmaster Tools
+# Use IndexNow for faster indexing
+```
+
+### Optimization Checklist
+
+- [ ] Submit site to Bing Webmaster Tools
+- [ ] Ensure Bingbot can crawl all pages
+- [ ] Use IndexNow for new content
+- [ ] Optimize page speed (< 2 seconds)
+- [ ] Clear entity definitions in content
+- [ ] Build presence on LinkedIn, GitHub
+
+---
+
+## 5. Claude AI Ranking Factors
+
+### Architecture
+
+**Important:** Claude uses **Brave Search**, NOT Google or Bing!
+
+Claude decides when to search based on:
+- Query freshness requirements
+- Specificity of question
+- User intent
+
+### Ranking Factors
+
+| Factor | Details |
+|--------|---------|
+| **Brave Index** | Must be indexed by Brave Search |
+| **Query Rewriting** | Claude reformulates queries for search |
+| **Factual Density** | Data-rich content preferred |
+| **Structural Clarity** | Easy to extract information |
+| **Source Authority** | Trustworthy, well-sourced content |
+
+### Key Statistic
+
+**Crawl-to-Refer Ratio: 38,065:1**
+- Claude consumes massive amounts of content
+- Very selective about what it cites
+- Quality and relevance are critical
+
+### Technical Requirements
+
+```
+# robots.txt
+User-agent: ClaudeBot
+Allow: /
+
+User-agent: anthropic-ai
+Allow: /
+```
+
+### Optimization Checklist
+
+- [ ] Ensure Brave Search indexing
+- [ ] Allow ClaudeBot in robots.txt
+- [ ] Create high factual density content
+- [ ] Use clear, extractable structure
+- [ ] Include verifiable data points
+- [ ] Cite authoritative sources
+
+---
+
+## 6. Traditional Google SEO Ranking Factors (2026)
+
+### Core Ranking Systems
+
+| System | Purpose |
+|--------|---------|
+| **PageRank** | Link-based authority (still relevant) |
+| **BERT** | Natural language understanding |
+| **RankBrain** | Machine learning ranking |
+| **Helpful Content** | Rewards people-first content |
+| **Spam Detection** | Filters low-quality content |
+
+### Top 10 Ranking Factors
+
+| Rank | Factor | Details |
+|------|--------|---------|
+| 1 | **Backlinks** | Quality referring domains (core ranking system) |
+| 2 | **E-E-A-T** | Experience, Expertise, Authority, Trust |
+| 3 | **Content Quality** | Original, comprehensive, helpful |
+| 4 | **Page Experience** | Core Web Vitals (LCP, FID, CLS) |
+| 5 | **Mobile-First** | Non-mobile sites may not be indexed |
+| 6 | **Search Intent Match** | Content matches user query intent |
+| 7 | **Content Freshness** | Regular updates signal activity |
+| 8 | **Technical SEO** | Crawlable, indexable, HTTPS |
+| 9 | **User Signals** | Dwell time, bounce rate, CTR |
+| 10 | **Structured Data** | Schema markup for rich results |
+
+### Core Web Vitals
+
+| Metric | Good | Needs Improvement | Poor |
+|--------|------|-------------------|------|
+| **LCP** (Largest Contentful Paint) | < 2.5s | 2.5-4s | > 4s |
+| **FID** (First Input Delay) | < 100ms | 100-300ms | > 300ms |
+| **CLS** (Cumulative Layout Shift) | < 0.1 | 0.1-0.25 | > 0.25 |
+
+### E-E-A-T Guidelines
+
+| Signal | How to Demonstrate |
+|--------|-------------------|
+| **Experience** | First-hand experience, case studies |
+| **Expertise** | Author credentials, detailed knowledge |
+| **Authoritativeness** | Backlinks, mentions, citations |
+| **Trustworthiness** | Accurate info, transparent, secure site |
+
+### Optimization Checklist
+
+- [ ] Build quality backlinks (guest posts, PR, original research)
+- [ ] Create comprehensive, original content
+- [ ] Optimize Core Web Vitals
+- [ ] Ensure mobile-friendly design
+- [ ] Use HTTPS
+- [ ] Implement Schema markup
+- [ ] Match content to search intent
+- [ ] Update content regularly
+- [ ] Add author bios with credentials
+- [ ] Include E-E-A-T signals
+
+---
+
+## Cross-Platform Optimization Summary
+
+| Platform | Primary Index | Key Factor | Unique Requirement |
+|----------|--------------|------------|-------------------|
+| ChatGPT | Web (Bing-based) | Domain Authority | Content-Answer Fit |
+| Perplexity | Own + Google | Semantic Relevance | FAQ Schema |
+| Google SGE | Google | E-E-A-T | Knowledge Graph |
+| Copilot | Bing | Bing Index | MS Ecosystem |
+| Claude | Brave | Factual Density | Brave Indexing |
+| Google (traditional) | Google | Backlinks | Core Web Vitals |
+
+### Universal Best Practices
+
+1. **Allow all major bots** in robots.txt
+2. **Implement Schema markup** (FAQPage, Article, Organization)
+3. **Build authoritative backlinks**
+4. **Update content regularly** (within 30 days)
+5. **Use clear structure** (H1 > H2 > H3, lists, tables)
+6. **Include statistics and citations**
+7. **Optimize page speed** (< 2 seconds)
+8. **Ensure mobile-friendly design**