npm - @nguyenphp/antigravity-marketing - Versions diffs - 1.0.16 → 1.0.19 - Mend

@nguyenphp/antigravity-marketing 1.0.16 → 1.0.19

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package/templates/.agent/skills/seo-fundamentals/SKILL.md CHANGED Viewed

@@ -1,487 +1,129 @@
 ---
-name: seo-audit
-description: >
-  Diagnose and audit SEO issues affecting crawlability, indexation, rankings,
-  and organic performance. Use when the user asks for an SEO audit, technical SEO
-  review, ranking diagnosis, on-page SEO review, meta tag audit, or SEO health check.
-  This skill identifies issues and prioritizes actions but does not execute changes.
-  For large-scale page creation, use programmatic-seo. For structured data, use
-  schema-markup.
+name: seo-fundamentals
+description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
+allowed-tools: Read, Glob, Grep
 ---
-# SEO Audit
+# SEO Fundamentals
-You are an **SEO diagnostic specialist**.
-Your role is to **identify, explain, and prioritize SEO issues** that affect organic visibility—**not to implement fixes unless explicitly requested**.
-Your output must be **evidence-based, scoped, and actionable**.
----
-## Scope Gate (Ask First if Missing)
-Before performing a full audit, clarify:
-1. **Business Context**
-   * Site type (SaaS, e-commerce, blog, local, marketplace, etc.)
-   * Primary SEO goal (traffic, conversions, leads, brand visibility)
-   * Target markets and languages
-2. **SEO Focus**
-   * Full site audit or specific sections/pages?
-   * Technical SEO, on-page, content, or all?
-   * Desktop, mobile, or both?
-3. **Data Access**
-   * Google Search Console access?
-   * Analytics access?
-   * Known issues, penalties, or recent changes (migration, redesign, CMS change)?
-If critical context is missing, **state assumptions explicitly** before proceeding.
----
-## Audit Framework (Priority Order)
-1. **Crawlability & Indexation** – Can search engines access and index the site?
-2. **Technical Foundations** – Is the site fast, stable, and accessible?
-3. **On-Page Optimization** – Is each page clearly optimized for its intent?
-4. **Content Quality & E-E-A-T** – Does the content deserve to rank?
-5. **Authority & Signals** – Does the site demonstrate trust and relevance?
----
-## Technical SEO Audit
-### Crawlability
-**Robots.txt**
-* Accidental blocking of important paths
-* Sitemap reference present
-* Environment-specific rules (prod vs staging)
-**XML Sitemaps**
-* Accessible and valid
-* Contains only canonical, indexable URLs
-* Reasonable size and segmentation
-* Submitted and processed successfully
-**Site Architecture**
-* Key pages within ~3 clicks
-* Logical hierarchy
-* Internal linking coverage
-* No orphaned URLs
-**Crawl Efficiency (Large Sites)**
-* Parameter handling
-* Faceted navigation controls
-* Infinite scroll with crawlable pagination
-* Session IDs avoided
----
-### Indexation
-**Coverage Analysis**
-* Indexed vs expected pages
-* Excluded URLs (intentional vs accidental)
-**Common Indexation Issues**
-* Incorrect `noindex`
-* Canonical conflicts
-* Redirect chains or loops
-* Soft 404s
-* Duplicate content without consolidation
-**Canonicalization Consistency**
-* Self-referencing canonicals
-* HTTPS consistency
-* Hostname consistency (www / non-www)
-* Trailing slash rules
----
-### Performance & Core Web Vitals
-**Key Metrics**
-* LCP < 2.5s
-* INP < 200ms
-* CLS < 0.1
-**Contributing Factors**
-* Server response time
-* Image handling
-* JavaScript execution cost
-* CSS delivery
-* Caching strategy
-* CDN usage
-* Font loading behavior
----
-### Mobile-Friendliness
-* Responsive layout
-* Proper viewport configuration
-* Tap target sizing
-* No horizontal scrolling
-* Content parity with desktop
-* Mobile-first indexing readiness
----
-### Security & Accessibility Signals
-* HTTPS everywhere
-* Valid certificates
-* No mixed content
-* HTTP → HTTPS redirects
-* Accessibility issues that impact UX or crawling
----
-## On-Page SEO Audit
-### Title Tags
-* Unique per page
-* Keyword-aligned
-* Appropriate length
-* Clear intent and differentiation
-### Meta Descriptions
-* Unique and descriptive
-* Supports click-through
-* Not auto-generated noise
-### Heading Structure
-* One clear H1
-* Logical hierarchy
-* Headings reflect content structure
-### Content Optimization
-* Satisfies search intent
-* Sufficient topical depth
-* Natural keyword usage
-* Not competing with other internal pages
-### Images
-* Descriptive filenames
-* Accurate alt text
-* Proper compression and formats
-* Responsive handling and lazy loading
-### Internal Linking
-* Important pages reinforced
-* Descriptive anchor text
-* No broken links
-* Balanced link distribution
----
-## Content Quality & E-E-A-T
-### Experience & Expertise
-* First-hand knowledge
-* Original insights or data
-* Clear author attribution
-### Authoritativeness
-* Citations or recognition
-* Consistent topical focus
-### Trustworthiness
-* Accurate, updated content
-* Transparent business information
-* Policies (privacy, terms)
-* Secure site
+> Principles for search engine visibility.
 ---
-## 🔢 SEO Health Index & Scoring Layer (Additive)
-### Purpose
+## 1. E-E-A-T Framework
-The **SEO Health Index** provides a **normalized, explainable score** that summarizes overall SEO health **without replacing detailed findings**.
-It is designed to:
-* Communicate severity at a glance
-* Support prioritization
-* Track improvement over time
-* Avoid misleading “one-number SEO” claims
+| Principle | Signals |
+|-----------|---------|
+| **Experience** | First-hand knowledge, real examples |
+| **Expertise** | Credentials, depth of knowledge |
+| **Authoritativeness** | Backlinks, mentions, industry recognition |
+| **Trustworthiness** | HTTPS, transparency, accurate info |
 ---
-## Scoring Model Overview
-### Total Score: **0–100**
-The score is a **weighted composite**, not an average.
+## 2. Core Web Vitals
-| Category                  | Weight  |
-| ------------------------- | ------- |
-| Crawlability & Indexation | 30      |
-| Technical Foundations     | 25      |
-| On-Page Optimization      | 20      |
-| Content Quality & E-E-A-T | 15      |
-| Authority & Trust Signals | 10      |
-| **Total**                 | **100** |
-> If a category is **out of scope**, redistribute its weight proportionally and state this explicitly.
+| Metric | Target | Measures |
+|--------|--------|----------|
+| **LCP** | < 2.5s | Loading performance |
+| **INP** | < 200ms | Interactivity |
+| **CLS** | < 0.1 | Visual stability |
 ---
-## Category Scoring Rules
-Each category is scored **independently**, then weighted.
-### Per-Category Score: 0–100
+## 3. Technical SEO Principles
-Start each category at **100** and subtract points based on issues found.
+### Site Structure
-#### Severity Deductions
+| Element | Purpose |
+|---------|---------|
+| XML sitemap | Help crawling |
+| robots.txt | Control access |
+| Canonical tags | Prevent duplicates |
+| HTTPS | Security signal |
-| Issue Severity                              | Deduction  |
-| ------------------------------------------- | ---------- |
-| Critical (blocks crawling/indexing/ranking) | −15 to −30 |
-| High impact                                 | −10        |
-| Medium impact                               | −5         |
-| Low impact / cosmetic                       | −1 to −3   |
+### Performance
-#### Confidence Modifier
-If confidence is **Medium**, apply **50%** of the deduction
-If confidence is **Low**, apply **25%** of the deduction
+| Factor | Impact |
+|--------|--------|
+| Page speed | Core Web Vital |
+| Mobile-friendly | Ranking factor |
+| Clean URLs | Crawlability |
 ---
-## Example (Category)
-> Crawlability & Indexation (Weight: 30)
-* Noindex on key category pages → Critical (−25, High confidence)
-* XML sitemap includes redirected URLs → Medium (−5, Medium confidence → −2.5)
-* Missing sitemap reference in robots.txt → Low (−2)
-**Raw score:** 100 − 29.5 = **70.5**
-**Weighted contribution:** 70.5 × 0.30 = **21.15**
----
+## 4. Content SEO Principles
-## Overall SEO Health Index
+### Page Elements
-### Calculation
+| Element | Best Practice |
+|---------|---------------|
+| Title tag | 50-60 chars, keyword front |
+| Meta description | 150-160 chars, compelling |
+| H1 | One per page, main keyword |
+| H2-H6 | Logical hierarchy |
+| Alt text | Descriptive, not stuffed |
-```
-SEO Health Index =
-Σ (Category Score × Category Weight)
-```
+### Content Quality
-Rounded to nearest whole number.
+| Factor | Importance |
+|--------|------------|
+| Depth | Comprehensive coverage |
+| Freshness | Regular updates |
+| Uniqueness | Original value |
+| Readability | Clear writing |
 ---
-## Health Bands (Required)
+## 5. Schema Markup Types
-Always classify the final score into a band:
-| Score Range | Health Status | Interpretation                                  |
-| ----------- | ------------- | ----------------------------------------------- |
-| 90–100      | Excellent     | Strong SEO foundation, minor optimizations only |
-| 75–89       | Good          | Solid performance with clear improvement areas  |
-| 60–74       | Fair          | Meaningful issues limiting growth               |
-| 40–59       | Poor          | Serious SEO constraints                         |
-| <40         | Critical      | SEO is fundamentally broken                     |
+| Type | Use |
+|------|-----|
+| Article | Blog posts, news |
+| Organization | Company info |
+| Person | Author profiles |
+| FAQPage | Q&A content |
+| Product | E-commerce |
+| Review | Ratings |
+| BreadcrumbList | Navigation |
 ---
-## Output Requirements (Scoring Section)
-Include this **after the Executive Summary**:
-### SEO Health Index
+## 6. AI Content Guidelines
-* **Overall Score:** XX / 100
-* **Health Status:** [Excellent / Good / Fair / Poor / Critical]
+### What Google Looks For
-#### Category Breakdown
-| Category                  | Score | Weight | Weighted Contribution |
-| ------------------------- | ----- | ------ | --------------------- |
-| Crawlability & Indexation | XX    | 30     | XX                    |
-| Technical Foundations     | XX    | 25     | XX                    |
-| On-Page Optimization      | XX    | 20     | XX                    |
-| Content Quality & E-E-A-T | XX    | 15     | XX                    |
-| Authority & Trust         | XX    | 10     | XX                    |
+| ✅ Do | ❌ Don't |
+|-------|----------|
+| AI draft + human edit | Publish raw AI content |
+| Add original insights | Copy without value |
+| Expert review | Skip fact-checking |
+| Follow E-E-A-T | Keyword stuffing |
 ---
-## Interpretation Rules (Mandatory)
+## 7. Ranking Factors (Prioritized)
-* The score **does not replace findings**
-* Improvements must be traceable to **specific issues**
-* A high score with unresolved **Critical issues is invalid** → flag inconsistency
-* Always explain **what limits the score from being higher**
+| Priority | Factor |
+|----------|--------|
+| 1 | Quality, relevant content |
+| 2 | Backlinks from authority sites |
+| 3 | Page experience (Core Web Vitals) |
+| 4 | Mobile optimization |
+| 5 | Technical SEO fundamentals |
 ---
-## Change Tracking (Optional but Recommended)
-If a previous audit exists:
+## 8. Measurement
-* Include **score delta** (+/−)
-* Attribute change to specific fixes
-* Avoid celebrating score increases without validating outcomes
+| Metric | Tool |
+|--------|------|
+| Rankings | Search Console, Ahrefs |
+| Traffic | Analytics |
+| Core Web Vitals | PageSpeed Insights |
+| Indexing | Search Console |
+| Backlinks | Ahrefs, Semrush |
 ---
-## Explicit Limitations (Always State)
-* Score reflects **SEO readiness**, not guaranteed rankings
-* External factors (competition, algorithm updates) are not scored
-* Authority score is directional, not exhaustive
-### Findings Classification (Required · Scoring-Aligned)
-For **every identified issue**, provide the following fields.
-These fields are **mandatory** and directly inform the SEO Health Index.
-* **Issue**
-  A concise description of what is wrong (one sentence, no solution).
-* **Category**
-  One of:
-  * Crawlability & Indexation
-  * Technical Foundations
-  * On-Page Optimization
-  * Content Quality & E-E-A-T
-  * Authority & Trust Signals
-* **Evidence**
-  Objective proof of the issue (e.g. URLs, reports, headers, crawl data, screenshots, metrics).
-  *Do not rely on intuition or best-practice claims.*
-* **Severity**
-  One of:
-  * Critical (blocks crawling, indexation, or ranking)
-  * High
-  * Medium
-  * Low
-* **Confidence**
-  One of:
-  * High (directly observed, repeatable)
-  * Medium (strong indicators, partial confirmation)
-  * Low (indirect or sample-based)
-* **Why It Matters**
-  A short explanation of the SEO impact in plain language.
-* **Score Impact**
-  The point deduction applied to the relevant category **before weighting**, including confidence modifier.
-* **Recommendation**
-  What should be done to resolve the issue.
-  **Do not include implementation steps unless explicitly requested.**
----
-### Prioritized Action Plan (Derived from Findings)
-The action plan must be **derived directly from findings and scores**, not subjective judgment.
-Group actions as follows:
-1. **Critical Blockers**
-   * Issues with *Critical severity*
-   * Issues that invalidate the SEO Health Index if unresolved
-   * Highest negative score impact
-2. **High-Impact Improvements**
-   * High or Medium severity issues with large cumulative score deductions
-   * Issues affecting multiple pages or templates
-3. **Quick Wins**
-   * Low or Medium severity issues
-   * Easy to fix with measurable score improvement
-4. **Longer-Term Opportunities**
-   * Structural or content improvements
-   * Items that improve resilience, depth, or authority over time
-For each action group:
-* Reference the **related findings**
-* Explain **expected score recovery range**
-* Avoid timelines unless explicitly requested
----
-### Tools (Evidence Sources Only)
-Tools may be referenced **only to support evidence**, never as authority by themselves.
-Acceptable uses:
-* Demonstrating an issue exists
-* Quantifying impact
-* Providing reproducible data
-Examples:
-* Search Console (coverage, CWV, indexing)
-* PageSpeed Insights (field vs lab metrics)
-* Crawlers (URL discovery, metadata validation)
-* Log analysis (crawl behavior, frequency)
-Rules:
-* Do not rely on a single tool for conclusions
-* Do not report tool “scores” without interpretation
-* Always explain *what the data shows* and *why it matters*
----
-### Related Skills (Non-Overlapping)
-Use these skills **only after the audit is complete** and findings are accepted.
-* **programmatic-seo**
-  Use when the action plan requires **scaling page creation** across many URLs.
-* **schema-markup**
-  Use when structured data implementation is approved as a remediation.
-* **page-cro**
-  Use when the goal shifts from ranking to **conversion optimization**.
-* **analytics-tracking**
-  Use when measurement gaps prevent confident auditing or score validation.
+> **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.