@koda-sl/baker-cli 0.571.0-dev.6a3439a0a → 0.572.0

package/dist/chunk-IGCS3X4F.js

@@ -0,0 +1,150 @@
+import {
+  GEO_TARGET_COUNTRIES,
+  LANGUAGE_CONSTANTS
+} from "./chunk-XHWHBGKX.js";
+
+// src/geo-context.ts
+function toOptions(names) {
+  return Object.entries(names).map(([id, name]) => ({ id, name })).sort((a, b) => a.name.localeCompare(b.name));
+}
+var GOOGLE_ADS_LOCATIONS = toOptions(GEO_TARGET_COUNTRIES);
+var GOOGLE_ADS_LANGUAGES = toOptions(LANGUAGE_CONSTANTS);
+var DATAFORSEO_LOCATIONS = [
+  { code: "us", name: "United States" },
+  { code: "uk", name: "United Kingdom" },
+  { code: "gb", name: "United Kingdom" },
+  { code: "ca", name: "Canada" },
+  { code: "au", name: "Australia" },
+  { code: "de", name: "Germany" },
+  { code: "fr", name: "France" },
+  { code: "es", name: "Spain" },
+  { code: "it", name: "Italy" },
+  { code: "br", name: "Brazil" },
+  { code: "mx", name: "Mexico" },
+  { code: "nl", name: "Netherlands" },
+  { code: "be", name: "Belgium" },
+  { code: "at", name: "Austria" },
+  { code: "ch", name: "Switzerland" },
+  { code: "pt", name: "Portugal" },
+  { code: "se", name: "Sweden" },
+  { code: "no", name: "Norway" },
+  { code: "dk", name: "Denmark" },
+  { code: "fi", name: "Finland" },
+  { code: "ie", name: "Ireland" },
+  { code: "nz", name: "New Zealand" },
+  { code: "in", name: "India" },
+  { code: "jp", name: "Japan" },
+  { code: "kr", name: "South Korea" },
+  { code: "sg", name: "Singapore" },
+  { code: "ar", name: "Argentina" },
+  { code: "cl", name: "Chile" },
+  { code: "co", name: "Colombia" },
+  { code: "pe", name: "Peru" },
+  { code: "pl", name: "Poland" },
+  { code: "cz", name: "Czech Republic" },
+  { code: "ro", name: "Romania" },
+  { code: "hu", name: "Hungary" },
+  { code: "za", name: "South Africa" },
+  { code: "il", name: "Israel" },
+  { code: "ae", name: "United Arab Emirates" },
+  { code: "sa", name: "Saudi Arabia" },
+  { code: "tr", name: "Turkey" },
+  { code: "ph", name: "Philippines" },
+  { code: "th", name: "Thailand" },
+  { code: "my", name: "Malaysia" },
+  { code: "id", name: "Indonesia" },
+  { code: "vn", name: "Vietnam" },
+  { code: "tw", name: "Taiwan" },
+  { code: "hk", name: "Hong Kong" }
+];
+var DATAFORSEO_LANGUAGES = [
+  { code: "en", name: "English" },
+  { code: "es", name: "Spanish" },
+  { code: "fr", name: "French" },
+  { code: "de", name: "German" },
+  { code: "it", name: "Italian" },
+  { code: "pt", name: "Portuguese" },
+  { code: "nl", name: "Dutch" },
+  { code: "ja", name: "Japanese" },
+  { code: "ko", name: "Korean" },
+  { code: "zh", name: "Chinese" },
+  { code: "ar", name: "Arabic" },
+  { code: "ru", name: "Russian" },
+  { code: "pl", name: "Polish" },
+  { code: "tr", name: "Turkish" },
+  { code: "sv", name: "Swedish" },
+  { code: "no", name: "Norwegian" },
+  { code: "da", name: "Danish" },
+  { code: "fi", name: "Finnish" }
+];
+function toRecord(list) {
+  const map = {};
+  for (const item of list) {
+    const key = item.id ?? item.code;
+    if (key) map[key] = item.name;
+  }
+  return map;
+}
+var researchLocationMap = toRecord(DATAFORSEO_LOCATIONS);
+var researchLanguageMap = toRecord(DATAFORSEO_LANGUAGES);
+function buildAdsQueryContext(locationArg, languageArg) {
+  const locationId = locationArg ?? "2840";
+  const languageId = languageArg ?? "1000";
+  const locationIsDefault = !locationArg;
+  const languageIsDefault = !languageArg;
+  const locationName = GEO_TARGET_COUNTRIES[locationId] ?? `ID ${locationId}`;
+  const languageName = LANGUAGE_CONSTANTS[languageId] ?? `ID ${languageId}`;
+  const ctx = {
+    location: `${locationName} (${locationId})`,
+    language: `${languageName} (${languageId})`,
+    location_is_default: locationIsDefault,
+    language_is_default: languageIsDefault
+  };
+  if (locationIsDefault || languageIsDefault) {
+    const parts = [];
+    if (locationIsDefault) parts.push("--location");
+    if (languageIsDefault) parts.push("--language");
+    ctx.defaults_warning = `Location and/or language were not specified \u2014 using defaults. Results are for ${locationName} in ${languageName}. Pass ${parts.join(" and ")} to target a different market.`;
+  }
+  return ctx;
+}
+function buildResearchQueryContext(locationArg, languageArg, options) {
+  const skipLocation = options?.skipLocation ?? false;
+  const locationCode = locationArg ?? "us";
+  const languageCode = languageArg ?? "en";
+  const locationIsDefault = !locationArg && !skipLocation;
+  const languageIsDefault = !languageArg;
+  const locationName = researchLocationMap[locationCode.toLowerCase()] ?? `code ${locationCode}`;
+  const languageName = researchLanguageMap[languageCode.toLowerCase()] ?? `code ${languageCode}`;
+  const ctx = {
+    location: skipLocation ? "N/A" : `${locationName} (${locationCode})`,
+    language: `${languageName} (${languageCode})`,
+    location_is_default: locationIsDefault,
+    language_is_default: languageIsDefault
+  };
+  const defaultParts = [];
+  if (locationIsDefault) defaultParts.push("--location");
+  if (languageIsDefault) defaultParts.push("--language");
+  if (defaultParts.length > 0) {
+    const market = skipLocation ? `${languageName}` : `${locationName} in ${languageName}`;
+    ctx.defaults_warning = `Location and/or language were not specified \u2014 using defaults. Results are for ${market}. Pass ${defaultParts.join(" and ")} to target a different market.`;
+  }
+  return ctx;
+}
+function warnDefaults(ctx) {
+  if (ctx.defaults_warning) {
+    process.stderr.write(`
+[WARNING] ${ctx.defaults_warning}
+
+`);
+  }
+}
+
+export {
+  GOOGLE_ADS_LOCATIONS,
+  GOOGLE_ADS_LANGUAGES,
+  buildAdsQueryContext,
+  buildResearchQueryContext,
+  warnDefaults
+};
+//# sourceMappingURL=chunk-IGCS3X4F.js.map

package/dist/chunk-IJ6WA2JW.js

@@ -0,0 +1,148 @@
+import {
+  RULES_DIR,
+  SAME_WORDS,
+  frontmatterOf,
+  parseIdea,
+  parseInsight
+} from "./chunk-BNEWJXKU.js";
+import {
+  rememberedJev
+} from "./chunk-BIBXZJZI.js";
+import {
+  holdUnbilledSpend
+} from "./chunk-Q3G4ZI2U.js";
+
+// src/commands/creatives/ideas-judgments.ts
+var STATISTIC_QUESTION = `\`quote\` was filed as something a customer said. Is it instead a statistic about a group of people, a share or a figure from a survey, a study or an article ("39% of UK homeowners say\u2026", "a quarter of buyers\u2026", "1 in 3 owners\u2026"), rather than one person's own words about their own experience? A person giving their own number ("My bill dropped 40%") is their own words. The quote may be in any language.`;
+var STATISTIC_HELD = 0.65;
+var SAME_MESSAGE_QUESTION = `\`a\` and \`b\` are the messages of two ads. Do they make the same core promise to the viewer (the same benefit, the same reason to act), even when one adds a detail or a few words, says it in other words, or is in another language? Two messages that promise different things about the same product are not the same.`;
+var SAME_MESSAGE_HELD = 0.42;
+async function withStatisticsRead(insights, ask) {
+  const observed = insights.filter((i) => i.status === "observed");
+  if (observed.length === 0) return [...insights];
+  const answers = await ask(observed.map((i) => ({ instructions: { quote: i.quote, question: STATISTIC_QUESTION } })));
+  if (answers === null) return [...insights];
+  const statistics = new Set(observed.filter((_, i) => (answers[i] ?? 0) >= STATISTIC_HELD).map((i) => i.id));
+  return insights.map((i) => statistics.has(i.id) ? { ...i, status: "interpreted" } : i);
+}
+async function sameMessageRead(ideas, ask) {
+  const failed = ideas.filter((i) => i.status === "failed");
+  const pairs = failed.flatMap(
+    (f) => ideas.filter((i) => i.id !== f.id && !SAME_WORDS(i.message, f.message)).map((i) => [f.message, i.message])
+  );
+  if (pairs.length === 0) return SAME_WORDS;
+  const answers = await ask(pairs.map(([a, b]) => ({ instructions: { a, b, question: SAME_MESSAGE_QUESTION } })));
+  if (answers === null) return SAME_WORDS;
+  const same = new Set(
+    pairs.filter((_, i) => (answers[i] ?? 0) >= SAME_MESSAGE_HELD).map(([a, b]) => `${a}\0${b}`)
+  );
+  return (a, b) => SAME_WORDS(a, b) || same.has(`${a}\0${b}`) || same.has(`${b}\0${a}`);
+}
+
+// src/commands/creatives/ideas-workspace.ts
+import { readdir, readFile } from "fs/promises";
+import path from "path";
+var IDEAS_DIR = path.join("src", "creatives", "_ideas");
+var INSIGHTS_DIR = path.join("src", "content", "insights");
+async function markdownFiles(dir, recursive = false) {
+  const entries = await readdir(dir, { recursive }).catch(() => []);
+  return entries.filter((f) => f.endsWith(".md")).sort();
+}
+var idOf = (file) => file.replace(/\\/g, "/").replace(/\.md$/, "");
+function workspaceIdeasJudge(root) {
+  const cacheDir = path.join(root, "canvas", ".cache");
+  const spent = [];
+  return {
+    ask: rememberedJev(path.join(cacheDir, "ideas-answers.json"), (u) => spent.push(u)),
+    done: () => holdUnbilledSpend(cacheDir, spent.splice(0)).catch(() => void 0)
+  };
+}
+async function readInsights(root, opts = {}) {
+  const dir = path.join(root, INSIGHTS_DIR);
+  const insights = [];
+  for (const file of await markdownFiles(dir, true)) {
+    const insight = parseInsight(idOf(file), await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (insight) insights.push(insight);
+  }
+  if (opts.ask) return withStatisticsRead(insights, opts.ask);
+  const judge = workspaceIdeasJudge(root);
+  const read = await withStatisticsRead(insights, judge.ask);
+  await judge.done();
+  return read;
+}
+async function readIdeas(root) {
+  const dir = path.join(root, IDEAS_DIR);
+  const ideas = [];
+  const unreadable = [];
+  for (const file of await markdownFiles(dir)) {
+    const id = idOf(file);
+    const parsed = parseIdea(id, await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (parsed.idea) ideas.push(parsed.idea);
+    else unreadable.push({ id, problems: parsed.problems });
+  }
+  return { ideas, unreadable };
+}
+async function readPersonaIds(root) {
+  return (await markdownFiles(path.join(root, "src", "content", "personas"), true)).map(idOf);
+}
+var MAX_KNOWLEDGE_CHARS = 2e5;
+async function readKnowledgeCorpus(root) {
+  const parts = [];
+  const company = await readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => "");
+  if (company) parts.push(company);
+  const content = path.join(root, "src", "content");
+  const insights = path.relative(content, path.join(root, INSIGHTS_DIR));
+  const rules = path.relative(content, path.join(root, RULES_DIR));
+  const files = (await markdownFiles(content, true)).filter((f) => {
+    const file = f.replace(/\\/g, "/");
+    return !file.startsWith(`${insights}/`) && !file.startsWith(`${rules}/`);
+  });
+  for (const file of files) {
+    parts.push(await readFile(path.join(content, file), "utf8").catch(() => ""));
+    if (parts.join("").length > MAX_KNOWLEDGE_CHARS) break;
+  }
+  return parts.join("\n").slice(0, MAX_KNOWLEDGE_CHARS);
+}
+async function readCreativeRecords(root) {
+  const dir = path.join(root, "src", "creatives");
+  const entries = await readdir(dir, { withFileTypes: true }).catch(() => []);
+  const records = [];
+  for (const entry of entries) {
+    if (!entry.isDirectory() || entry.name.startsWith("_")) continue;
+    const raw = await readFile(path.join(dir, entry.name, "_definition.md"), "utf8").catch(() => null);
+    if (raw === null) continue;
+    const fm = frontmatterOf(raw) ?? {};
+    const pick = (key) => typeof fm[key] === "string" && fm[key] ? { [key]: fm[key] } : {};
+    records.push({
+      slug: entry.name,
+      ...pick("status"),
+      ...pick("idea"),
+      ...pick("awareness"),
+      ...pick("angle"),
+      ...pick("kind")
+    });
+  }
+  return records;
+}
+var SHOWN_STATUSES = /* @__PURE__ */ new Set(["rendered", "published"]);
+function coverageOf(ideas, creatives) {
+  const live = ideas.filter((i) => i.status === "built" || i.status === "testing" || i.status === "winner");
+  const awareness = new Set(live.map((i) => i.awareness));
+  for (const creative of creatives) {
+    if (creative.awareness && SHOWN_STATUSES.has(creative.status ?? "")) awareness.add(creative.awareness);
+  }
+  return { coveredAwareness: [...awareness].sort(), closersLive: live.filter((i) => i.job === "closer").length };
+}
+
+export {
+  sameMessageRead,
+  IDEAS_DIR,
+  workspaceIdeasJudge,
+  readInsights,
+  readIdeas,
+  readPersonaIds,
+  readKnowledgeCorpus,
+  readCreativeRecords,
+  coverageOf
+};
+//# sourceMappingURL=chunk-IJ6WA2JW.js.map

package/dist/chunk-ITIUWJGQ.js

@@ -0,0 +1,131 @@
+import {
+  holdUnbilledSpend
+} from "./chunk-Q3G4ZI2U.js";
+import {
+  askAboutText
+} from "./chunk-47VWQ7FQ.js";
+
+// src/engine/brand/brand-doc.ts
+import { createHash } from "crypto";
+import { mkdir, readdir, readFile, writeFile } from "fs/promises";
+import path from "path";
+import { z } from "zod";
+var BRAND_DOC_MODEL = "google/gemini-3.5-flash-lite";
+var REQUEST = {
+  provider: { order: ["google-vertex"], allow_fallbacks: false },
+  seed: 0,
+  response_format: { type: "json_object" }
+};
+var PROMPT_VERSION = 3;
+var TIMEOUT_MS = 3e4;
+var BRAND_MD_CHARS = 32e3;
+var NOTE_CHARS = 600;
+var COMPANY_MD_CHARS = 4e3;
+var Font = z.object({
+  family: z.string().trim().min(1).max(60),
+  role: z.enum(["heading", "body", "any"]).catch("any"),
+  use: z.boolean()
+});
+var Color = z.object({
+  hex: z.string().trim().regex(/^#?[0-9a-fA-F]{6}$/).transform((h) => `#${h.replace(/^#/, "").toLowerCase()}`),
+  use: z.boolean()
+});
+var note = z.string().trim().min(1).max(NOTE_CHARS).nullable().optional().catch(null);
+var Reading = z.object({
+  name: z.string().trim().min(1).max(80).nullable().catch(null),
+  wordmark: z.array(z.string().trim().min(1).max(40)).catch([]),
+  logoNames: z.array(z.string().trim().min(1).max(40)).catch([]),
+  fonts: z.array(z.unknown()).catch([]),
+  colors: z.array(z.unknown()).catch([]),
+  voice: note,
+  imagery: note,
+  logoUsage: note
+});
+function brandDocPrompt(docs) {
+  return [
+    "You read a company's brand guidelines (BRAND.md), the start of its company profile (COMPANY.md) and the file names of its logos. They may be written in any language, or several. Extract only what they state; never invent a value.",
+    "",
+    "Return JSON only, in this shape:",
+    '{"name": string | null, "wordmark": string[], "logoNames": string[], "fonts": [{"family": string, "role": "heading" | "body" | "any", "use": boolean}], "colors": [{"hex": "#rrggbb", "use": boolean}], "voice": string | null, "imagery": string | null, "logoUsage": string | null}',
+    "",
+    `- name: the brand's name exactly as written ("# Zernio Brand Guidelines" names Zernio). null when neither document states one, as in an unfilled template ("# Brand Guidelines", "# Company", TODO).`,
+    `- wordmark: every word the documents say the logo prints, as they quote it ("Wordmark: \\"permut\\"" gives "permut"; 'symbol plus "Cubbo" wordmark' gives "Cubbo"), even when it is also the name. [] when they quote none.`,
+    '- logoNames: a product or brand name a logo file name carries ("logo-engage-blue.png" gives "Engage"). Colours, variants, sizes and formats (dark, white, icon, isotype, png) are not names. [] when none.',
+    `- fonts: every typeface the guidelines name, by its family name exactly, the banned ones included. role is heading, body, or any when they do not say. use is false when the guidelines ban it, forbid it or say to avoid it or never use it, in any wording or language; true when the brand uses it. Only a named typeface counts: a generic family (sans-serif, serif, monospace, system-ui) or the operating system's own fonts ("system stack", "system fonts") is not one, so leave it out.`,
+    "- colors: every hex colour the guidelines give. use is false when they ban it or say to avoid it, true when it is a brand colour.",
+    "- voice: how the brand speaks, as the guidelines put it, at most two sentences in their language. null when they do not say.",
+    "- imagery: what the brand's pictures look like and never look like (photography, illustration, people; a ```generation-style block says it too), at most two sentences in their language. null when they do not say.",
+    "- logoUsage: which logo file an ad uses and how it must appear (which file for which product, line or background, what never to do to it), at most two sentences in their language. null when they do not say.",
+    "",
+    "<brand_md>",
+    (docs.brandMd ?? "").slice(0, BRAND_MD_CHARS),
+    "</brand_md>",
+    "<company_md>",
+    (docs.companyMd ?? "").slice(0, COMPANY_MD_CHARS),
+    "</company_md>",
+    "<logo_files>",
+    (docs.logoFiles ?? []).join("\n"),
+    "</logo_files>"
+  ].join("\n");
+}
+function parseBrandDoc(answer) {
+  const parsed = Reading.safeParse(answer);
+  if (!parsed.success) return null;
+  const fonts = parsed.data.fonts.flatMap((f) => {
+    const font = Font.safeParse(f);
+    return font.success ? [font.data] : [];
+  });
+  const colors = parsed.data.colors.flatMap((c) => {
+    const color = Color.safeParse(c);
+    return color.success ? [color.data] : [];
+  });
+  const { voice, imagery, logoUsage } = parsed.data;
+  return {
+    ...parsed.data.name ? { name: parsed.data.name } : {},
+    wordmark: [.../* @__PURE__ */ new Set([...parsed.data.wordmark, ...parsed.data.logoNames])],
+    fonts,
+    colors,
+    ...voice ? { voice } : {},
+    ...imagery ? { imagery } : {},
+    ...logoUsage ? { logoUsage } : {}
+  };
+}
+function brandDocReader(cacheDir, onSpend) {
+  return async (docs) => {
+    const prompt = brandDocPrompt(docs);
+    const key = createHash("sha256").update(JSON.stringify([PROMPT_VERSION, BRAND_DOC_MODEL, prompt])).digest("hex");
+    const file = path.join(cacheDir, "brand-doc", `${key}.json`);
+    const cached = parseBrandDoc(await readFile(file, "utf8").then(JSON.parse, () => null));
+    if (cached) return cached;
+    const spent = [];
+    const answer = await askAboutText(BRAND_DOC_MODEL, prompt, (u) => onSpend ? onSpend(u) : spent.push(u), {
+      timeoutMs: TIMEOUT_MS,
+      request: REQUEST
+    }).catch(() => null);
+    await holdUnbilledSpend(cacheDir, spent).catch(() => void 0);
+    const reading = parseBrandDoc(answer);
+    if (reading) {
+      await mkdir(path.dirname(file), { recursive: true }).catch(() => void 0);
+      await writeFile(file, JSON.stringify(reading), "utf8").catch(() => void 0);
+    }
+    return reading;
+  };
+}
+var LOGO_FILE = /logo|lockup|wordmark|isotype|isologo/i;
+async function workspaceBrandDocs(root) {
+  const read = (rel) => readFile(path.join(root, rel), "utf8").catch(() => null);
+  const logoFiles = (await readdir(path.join(root, "src", "brand", "logos")).catch(() => [])).filter((f) => /\.(png|jpe?g|webp|svg)$/i.test(f) && LOGO_FILE.test(f)).sort();
+  return { brandMd: await read("src/brand/BRAND.md"), companyMd: await read("COMPANY.md"), logoFiles };
+}
+async function readWorkspaceBrandDoc(root, opts = {}) {
+  const docs = await workspaceBrandDocs(root);
+  if (!docs.brandMd?.trim() && !docs.companyMd?.trim()) return null;
+  const read = opts.read ?? brandDocReader(path.join(root, "canvas", ".cache"), opts.onSpend);
+  return await read(docs).catch(() => null);
+}
+
+export {
+  LOGO_FILE,
+  readWorkspaceBrandDoc
+};
+//# sourceMappingURL=chunk-ITIUWJGQ.js.map