@koda-sl/baker-cli 0.537.0 → 0.538.0-dev.fc2958a1d

package/dist/chunk-6Z32HS4D.js

@@ -0,0 +1,91 @@
+import {
+  definitionPlatformOf,
+  parseDefinitionDelivery,
+  resolveDelivery,
+  resolveFormatList
+} from "./chunk-SPQHISWX.js";
+import {
+  AD_PLACEMENTS
+} from "./chunk-F3CZFUXZ.js";
+import {
+  CAPABILITY_SURFACES
+} from "./chunk-NSBNIPIW.js";
+import {
+  apiPost
+} from "./chunk-C35UMKYG.js";
+
+// src/commands/canvas/scaffold-delivery.ts
+var flagText = (value) => typeof value === "string" || typeof value === "number" ? String(value).trim() || void 0 : void 0;
+function deliveryInputOf(flags, definition, idea) {
+  const platformsFlag = flagText(flags.platforms);
+  const legacyPlatform = flagText(flags.platform);
+  const legacyPlacements = flagText(flags.placements);
+  const aspect = flagText(flags.aspect);
+  const formatsFlag = flagText(flags.formats);
+  const targetAdSet = flagText(flags["target-adset"]);
+  return {
+    ...platformsFlag ? { platformsFlag } : {},
+    ...legacyPlatform ? { legacyPlatform } : {},
+    ...legacyPlacements ? { legacyPlacements } : {},
+    ...aspect ? { aspect } : {},
+    ...formatsFlag ? { formatsFlag } : {},
+    ...idea && idea.length > 0 ? { idea } : {},
+    definition,
+    ...targetAdSet ? { targetAdSet } : {}
+  };
+}
+function namesDelivery(flags) {
+  return [flags.platforms, flags.platform, flags.placements, flags.formats].some((f) => flagText(f) !== void 0);
+}
+var SURFACE_PLATFORMS = {
+  "meta-ads": "meta",
+  "linkedin-ads": "linkedin",
+  "google-ads": "google_demandgen",
+  "x-ads": "x",
+  "chatgpt-ads": "chatgpt"
+};
+async function connectedAdPlatforms() {
+  try {
+    const response = await apiPost("/api/capabilities", {}, { timeoutMs: 15e3 });
+    return response.data.surfaces.filter((s) => s.connected && CAPABILITY_SURFACES.includes(s.surface)).flatMap((s) => SURFACE_PLATFORMS[s.surface] ? [SURFACE_PLATFORMS[s.surface]] : []);
+  } catch {
+    return [];
+  }
+}
+async function scaffoldDelivery(flags, definitionText, idea) {
+  const definition = definitionText === null ? null : parseDefinitionDelivery(definitionText);
+  const input = deliveryInputOf(flags, definition, idea);
+  const resolved = resolveDelivery(input);
+  if (resolved.ok || resolved.error.code !== "platform_required") return resolved;
+  return resolveDelivery({ ...input, connected: await connectedAdPlatforms() });
+}
+function deliveryDefinitionFields(delivery) {
+  const platforms = delivery.platforms.map((p) => p.trim());
+  return {
+    // The collection names whole platforms; a placement named alone records its platform.
+    platforms: [...new Set(platforms.map(platformOfName))],
+    platform: definitionPlatformOf(platforms[0] ?? ""),
+    formats: resolveFormatList(delivery.formats)
+  };
+}
+function platformOfName(name) {
+  return AD_PLACEMENTS.find((p) => p.id === name)?.platform ?? name;
+}
+function deliveryNote(delivery, renderRatio) {
+  const from = {
+    flag: "as asked",
+    idea: "from the idea",
+    definition: "from _definition.md",
+    legacy_definition: "from _definition.md's platform",
+    adset: "from its Meta ad set"
+  };
+  return `Made for ${delivery.platforms.join(", ")} (${from[delivery.source]}): delivers ${delivery.formats.join(", ")}, the ${delivery.lead} designed first (rendered at ${renderRatio}) and every other size re-laid out from it.`;
+}
+
+export {
+  namesDelivery,
+  scaffoldDelivery,
+  deliveryDefinitionFields,
+  deliveryNote
+};
+//# sourceMappingURL=chunk-6Z32HS4D.js.map

package/dist/chunk-7MK4TND6.js

@@ -0,0 +1,163 @@
+import {
+  failApi
+} from "./chunk-XBMZNFN7.js";
+import {
+  CREATIVE_PERFORMANCE_DEFAULT_DAYS,
+  CREATIVE_PERFORMANCE_MAX_DAYS
+} from "./chunk-XXS6SUVM.js";
+import {
+  apiPost
+} from "./chunk-C35UMKYG.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-TRXGJZDL.js";
+
+// src/commands/creatives/performance.ts
+import { readFileSync } from "fs";
+import path from "path";
+import { defineCommand } from "citty";
+import { parse as parseYaml } from "yaml";
+var DESCRIPTION = `How each Baker creative is doing in the live Meta ads that show it: spend, impressions, CTR, CPC, results, cost per result, frequency and a fatigue verdict, next to the angle, hook, mechanism and dominant slot its definition set out to test. Video creatives add hookRate (percent of impressions that watched 3 seconds) and holdRate (percent of those that reached a ThruPlay). Use it before briefing new creatives, to learn which angle and mechanism to make next and which creatives to replace.
+
+Start here:
+  baker creatives performance                      # every creative in an ad, last 30 days
+  baker creatives performance --slug spring-offer  # one creative
+  baker creatives performance --days 14 --full     # ids, last-7-day figures, a video's watch funnel, one row per ad
+
+Fatigue follows the Meta playbook (07-creative-audit.md): fresh, fading, fatigued, dead, or too_early (under 14 days or 1,000 impressions) and no_delivery. A low hook rate means the first 3 seconds need new hooks; a working hook with a low hold rate means the body loses people. A creative counts once a Session's publish created an ad with it.`;
+var ARGS = {
+  slug: { type: "string", description: "Only this creative (src/creatives/<slug>/)", required: false },
+  days: {
+    type: "string",
+    description: `Reporting window in days, ending today (1-${CREATIVE_PERFORMANCE_MAX_DAYS}, default ${CREATIVE_PERFORMANCE_DEFAULT_DAYS})`,
+    required: false
+  },
+  full: {
+    type: "boolean",
+    description: "Add ids, last-7-day CTR and cost per result, and one row per ad",
+    required: false,
+    default: false
+  }
+};
+registerSchema({ command: "creatives.performance", description: DESCRIPTION, args: ARGS });
+var INSIGHT_KEYS = [
+  "idea",
+  "message",
+  "evidence",
+  "angle",
+  "hook",
+  "mechanism",
+  "dominantSlot",
+  "persona",
+  "awareness",
+  "hypothesis"
+];
+var FRONTMATTER = /^---\r?\n([\s\S]*?)\r?\n---/;
+function insightValue(value) {
+  if (typeof value === "string") return value.trim() || null;
+  if (typeof value === "number" || typeof value === "boolean") return String(value);
+  return null;
+}
+function definitionInsights(markdown) {
+  const block = FRONTMATTER.exec(markdown)?.[1];
+  if (!block) return null;
+  let parsed;
+  try {
+    parsed = parseYaml(block);
+  } catch {
+    return null;
+  }
+  if (parsed === null || typeof parsed !== "object") return null;
+  const insights = {};
+  for (const [key, raw] of Object.entries(parsed)) {
+    if (!(INSIGHT_KEYS.includes(key) || key.startsWith("source") || key.startsWith("reference"))) continue;
+    const value = insightValue(raw);
+    if (value !== null) insights[key] = value;
+  }
+  return Object.keys(insights).length > 0 ? insights : null;
+}
+function readLocalDefinition(slug) {
+  try {
+    return readFileSync(path.join(process.cwd(), "src", "creatives", slug, "_definition.md"), "utf8");
+  } catch {
+    return null;
+  }
+}
+var COMPARED_FIELDS = [
+  { key: "angle", label: "angle", advice: "Brief the next creative on the cheapest angle with a new hook." },
+  { key: "mechanism", label: "mechanism", advice: "Brief the next creative on the cheapest mechanism." },
+  { key: "dominantSlot", label: "dominant slot", advice: "Lead the next creative with the cheapest dominant slot." }
+];
+function cheapestHint(creatives, { key, label, advice }) {
+  const byValue = /* @__PURE__ */ new Map();
+  for (const creative of creatives) {
+    const value = creative.definition?.[key];
+    if (!value || creative.costPerResult === null) continue;
+    const best = byValue.get(value);
+    if (!best || (best.costPerResult ?? Number.POSITIVE_INFINITY) > creative.costPerResult)
+      byValue.set(value, creative);
+  }
+  if (byValue.size < 2) return null;
+  const ranked = [...byValue.entries()].sort(([, a], [, b]) => (a.costPerResult ?? 0) - (b.costPerResult ?? 0)).map(
+    ([value, creative]) => `"${value}" ${creative.costPerResult}${creative.currency ? ` ${creative.currency}` : ""} (${creative.slug ?? creative.title})`
+  );
+  return `Cost per result by ${label}: ${ranked.join(", ")}. ${advice}`;
+}
+function withDefinitions(response, readDefinition) {
+  const creatives = response.data.creatives.map((creative) => {
+    const markdown = creative.slug ? readDefinition(creative.slug) : null;
+    const definition = markdown ? definitionInsights(markdown) : null;
+    return definition ? { ...creative, definition } : creative;
+  });
+  const hints = [...response.hints ?? []];
+  for (const field of COMPARED_FIELDS) {
+    const hint = cheapestHint(creatives, field);
+    if (hint) hints.push(hint);
+  }
+  const unnamed = creatives.filter((creative) => !creative.definition?.angle).map((c) => c.slug ?? c.title);
+  if (unnamed.length > 0) {
+    hints.push(
+      `No angle recorded for: ${unnamed.join(", ")}. Add angle and hook to src/creatives/<slug>/_definition.md so results show which angle works.`
+    );
+  }
+  return { ...response, data: { ...response.data, creatives }, ...hints.length > 0 ? { hints } : {} };
+}
+function syncedCreativesHint(slug) {
+  return `Live Meta read. Across every platform, from the synced copy (no rate limit, full history): baker ads performance creatives ranks them against their ad-group peers (madeInBaker names this creative), and baker ads performance live-in --creative ${slug ?? "<slug>"} lists the live campaigns showing it.`;
+}
+function parseDays(raw) {
+  if (raw === void 0) return void 0;
+  const days = Number(raw);
+  if (!Number.isInteger(days) || days < 1 || days > CREATIVE_PERFORMANCE_MAX_DAYS) {
+    throw new Error(`--days must be a whole number from 1 to ${CREATIVE_PERFORMANCE_MAX_DAYS}`);
+  }
+  return days;
+}
+var performanceCommand = defineCommand({
+  meta: { name: "performance", description: DESCRIPTION },
+  args: ARGS,
+  run: async ({ args }) => {
+    try {
+      const body = {};
+      const slug = args.slug;
+      if (slug) body.slug = slug;
+      const days = parseDays(args.days);
+      if (days !== void 0) body.days = days;
+      if (args.full) body.full = true;
+      const response = await apiPost("/api/creatives/performance", body);
+      const out = withDefinitions(response, readLocalDefinition);
+      writeJson({ ...out, hints: [...out.hints ?? [], syncedCreativesHint(slug)] });
+    } catch (err) {
+      failApi(err);
+    }
+  }
+});
+
+export {
+  definitionInsights,
+  withDefinitions,
+  parseDays,
+  performanceCommand
+};
+//# sourceMappingURL=chunk-7MK4TND6.js.map

package/dist/chunk-AUO4QNMI.js

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+import {
+  RULES_DIR,
+  SAME_WORDS,
+  frontmatterOf,
+  parseIdea,
+  parseInsight
+} from "./chunk-YAX5CGUY.js";
+import {
+  rememberedJev
+} from "./chunk-NRMJWNX3.js";
+import {
+  holdUnbilledSpend
+} from "./chunk-W3PJ7V4W.js";
+
+// src/commands/creatives/ideas-judgments.ts
+var STATISTIC_QUESTION = `\`quote\` was filed as something a customer said. Is it instead a statistic about a group of people, a share or a figure from a survey, a study or an article ("39% of UK homeowners say\u2026", "a quarter of buyers\u2026", "1 in 3 owners\u2026"), rather than one person's own words about their own experience? A person giving their own number ("My bill dropped 40%") is their own words. The quote may be in any language.`;
+var STATISTIC_HELD = 0.65;
+var SAME_MESSAGE_QUESTION = `\`a\` and \`b\` are the messages of two ads. Do they make the same core promise to the viewer (the same benefit, the same reason to act), even when one adds a detail or a few words, says it in other words, or is in another language? Two messages that promise different things about the same product are not the same.`;
+var SAME_MESSAGE_HELD = 0.42;
+async function withStatisticsRead(insights, ask) {
+  const observed = insights.filter((i) => i.status === "observed");
+  if (observed.length === 0) return [...insights];
+  const answers = await ask(observed.map((i) => ({ instructions: { quote: i.quote, question: STATISTIC_QUESTION } })));
+  if (answers === null) return [...insights];
+  const statistics = new Set(observed.filter((_, i) => (answers[i] ?? 0) >= STATISTIC_HELD).map((i) => i.id));
+  return insights.map((i) => statistics.has(i.id) ? { ...i, status: "interpreted" } : i);
+}
+async function sameMessageRead(ideas, ask) {
+  const failed = ideas.filter((i) => i.status === "failed");
+  const pairs = failed.flatMap(
+    (f) => ideas.filter((i) => i.id !== f.id && !SAME_WORDS(i.message, f.message)).map((i) => [f.message, i.message])
+  );
+  if (pairs.length === 0) return SAME_WORDS;
+  const answers = await ask(pairs.map(([a, b]) => ({ instructions: { a, b, question: SAME_MESSAGE_QUESTION } })));
+  if (answers === null) return SAME_WORDS;
+  const same = new Set(
+    pairs.filter((_, i) => (answers[i] ?? 0) >= SAME_MESSAGE_HELD).map(([a, b]) => `${a}\0${b}`)
+  );
+  return (a, b) => SAME_WORDS(a, b) || same.has(`${a}\0${b}`) || same.has(`${b}\0${a}`);
+}
+
+// src/commands/creatives/ideas-workspace.ts
+import { readdir, readFile } from "fs/promises";
+import path from "path";
+var IDEAS_DIR = path.join("src", "creatives", "_ideas");
+var INSIGHTS_DIR = path.join("src", "content", "insights");
+async function markdownFiles(dir, recursive = false) {
+  const entries = await readdir(dir, { recursive }).catch(() => []);
+  return entries.filter((f) => f.endsWith(".md")).sort();
+}
+var idOf = (file) => file.replace(/\\/g, "/").replace(/\.md$/, "");
+function workspaceIdeasJudge(root) {
+  const cacheDir = path.join(root, "canvas", ".cache");
+  const spent = [];
+  return {
+    ask: rememberedJev(path.join(cacheDir, "ideas-answers.json"), (u) => spent.push(u)),
+    done: () => holdUnbilledSpend(cacheDir, spent.splice(0)).catch(() => void 0)
+  };
+}
+async function readInsights(root, opts = {}) {
+  const dir = path.join(root, INSIGHTS_DIR);
+  const insights = [];
+  for (const file of await markdownFiles(dir, true)) {
+    const insight = parseInsight(idOf(file), await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (insight) insights.push(insight);
+  }
+  if (opts.ask) return withStatisticsRead(insights, opts.ask);
+  const judge = workspaceIdeasJudge(root);
+  const read = await withStatisticsRead(insights, judge.ask);
+  await judge.done();
+  return read;
+}
+async function readIdeas(root) {
+  const dir = path.join(root, IDEAS_DIR);
+  const ideas = [];
+  const unreadable = [];
+  for (const file of await markdownFiles(dir)) {
+    const id = idOf(file);
+    const parsed = parseIdea(id, await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (parsed.idea) ideas.push(parsed.idea);
+    else unreadable.push({ id, problems: parsed.problems });
+  }
+  return { ideas, unreadable };
+}
+async function readPersonaIds(root) {
+  return (await markdownFiles(path.join(root, "src", "content", "personas"), true)).map(idOf);
+}
+var MAX_KNOWLEDGE_CHARS = 2e5;
+async function readKnowledgeCorpus(root) {
+  const parts = [];
+  const company = await readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => "");
+  if (company) parts.push(company);
+  const content = path.join(root, "src", "content");
+  const insights = path.relative(content, path.join(root, INSIGHTS_DIR));
+  const rules = path.relative(content, path.join(root, RULES_DIR));
+  const files = (await markdownFiles(content, true)).filter((f) => {
+    const file = f.replace(/\\/g, "/");
+    return !file.startsWith(`${insights}/`) && !file.startsWith(`${rules}/`);
+  });
+  for (const file of files) {
+    parts.push(await readFile(path.join(content, file), "utf8").catch(() => ""));
+    if (parts.join("").length > MAX_KNOWLEDGE_CHARS) break;
+  }
+  return parts.join("\n").slice(0, MAX_KNOWLEDGE_CHARS);
+}
+async function readCreativeRecords(root) {
+  const dir = path.join(root, "src", "creatives");
+  const entries = await readdir(dir, { withFileTypes: true }).catch(() => []);
+  const records = [];
+  for (const entry of entries) {
+    if (!entry.isDirectory() || entry.name.startsWith("_")) continue;
+    const raw = await readFile(path.join(dir, entry.name, "_definition.md"), "utf8").catch(() => null);
+    if (raw === null) continue;
+    const fm = frontmatterOf(raw) ?? {};
+    const pick = (key) => typeof fm[key] === "string" && fm[key] ? { [key]: fm[key] } : {};
+    records.push({
+      slug: entry.name,
+      ...pick("status"),
+      ...pick("idea"),
+      ...pick("awareness"),
+      ...pick("angle"),
+      ...pick("kind")
+    });
+  }
+  return records;
+}
+var SHOWN_STATUSES = /* @__PURE__ */ new Set(["rendered", "published"]);
+function coverageOf(ideas, creatives) {
+  const live = ideas.filter((i) => i.status === "built" || i.status === "testing" || i.status === "winner");
+  const awareness = new Set(live.map((i) => i.awareness));
+  for (const creative of creatives) {
+    if (creative.awareness && SHOWN_STATUSES.has(creative.status ?? "")) awareness.add(creative.awareness);
+  }
+  return { coveredAwareness: [...awareness].sort(), closersLive: live.filter((i) => i.job === "closer").length };
+}
+
+export {
+  sameMessageRead,
+  IDEAS_DIR,
+  workspaceIdeasJudge,
+  readInsights,
+  readIdeas,
+  readPersonaIds,
+  readKnowledgeCorpus,
+  readCreativeRecords,
+  coverageOf
+};
+//# sourceMappingURL=chunk-AUO4QNMI.js.map

package/dist/chunk-B6WOWVAA.js

@@ -0,0 +1,285 @@
+import {
+  IDEA_VIDEO_FORMATS,
+  figuresIn,
+  unsourcedClaims
+} from "./chunk-YAX5CGUY.js";
+import {
+  AD_SPEC_SCHEMA,
+  unfitReasons
+} from "./chunk-2OCUXPWT.js";
+import {
+  proofStrength
+} from "./chunk-TRXGJZDL.js";
+
+// src/commands/creatives/make-model.ts
+import { parse, parseDocument, Scalar, visit } from "yaml";
+var REFERENCE_CANDIDATES = 6;
+function isVideoIdea(idea) {
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
+}
+var BY_TEMPERATURE = {
+  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
+  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
+  hot: { audienceTemperature: "3_customer" }
+};
+function referenceSearchFor(idea, temperature, where = {}) {
+  return {
+    query: where.category || idea.message,
+    scope: "followed-first",
+    platform: "meta",
+    format: "static",
+    formatPattern: idea.format,
+    awareness: idea.awareness,
+    ...BY_TEMPERATURE[temperature],
+    ...where.country ? { country: where.country } : {},
+    maxPerAdvertiser: 1,
+    limit: REFERENCE_CANDIDATES,
+    diverse: true
+  };
+}
+function referenceSearchesFor(idea, temperature, where = {}) {
+  const strict = referenceSearchFor(idea, temperature, where);
+  const { awareness: _awareness, ...anyStage } = strict;
+  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
+  const anyViewer = { ...viewerAny, scope: "all" };
+  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
+  const { country: _country, ...anywhere } = anyViewer;
+  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
+  const { query: _query, ...winners } = anyStage;
+  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
+  const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    ...kinds,
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
+  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
+  if (shows) {
+    return [
+      ...shown,
+      ...where.category ? [anyContainerAnywhere] : [],
+      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
+      { ...winnersAnywhere, sort: "winner" }
+    ];
+  }
+  return [
+    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
+    anywhere,
+    anyContainerAnywhere,
+    ...anyAd(where.audience),
+    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
+    ...anyAd(where.industry),
+    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
+    ...inMarket([{ ...winners, sort: "winner" }]),
+    { ...winnersAnywhere, sort: "winner" }
+  ];
+}
+function referenceWhereOf(brief, fallback) {
+  if (!brief) return fallback;
+  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
+  const audience = brief.audience ?? fallback.audience;
+  return {
+    ...country ? { country } : {},
+    category: brief.category,
+    ...brief.industry ? { industry: brief.industry } : {},
+    ...audience ? { audience } : {},
+    ...brief.wider.length ? { wider: brief.wider } : {},
+    ...brief.shows?.length ? { shows: brief.shows } : {}
+  };
+}
+function rankedForOf(brief, where, bet) {
+  return {
+    category: brief?.category ?? where.category ?? bet.message,
+    ...brief?.industry ? { industry: brief.industry } : {},
+    ...brief?.buyer ? { buyer: brief.buyer } : {},
+    ...brief?.humour ? { humour: brief.humour } : {},
+    ...brief?.memes ? { memes: brief.memes } : {},
+    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
+    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
+    message: bet.message,
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
+  };
+}
+var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
+function isOwnBrand(advertiser, brands) {
+  const page = brandKey(advertiser ?? "");
+  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
+}
+function pooledCandidates(searches, limit) {
+  const seen = /* @__PURE__ */ new Set();
+  const pooled = [];
+  for (const candidate of searches.flat()) {
+    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
+    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
+    seen.add(candidate.ad_id);
+    if (brand) seen.add(brand);
+    pooled.push(candidate);
+  }
+  const proven = (c) => proofStrength(c.winner_score) !== "little";
+  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
+}
+function freshReferencesFirst(candidates, taken) {
+  return [
+    ...candidates.filter((c) => !isTakenReference(c, taken)),
+    ...candidates.filter((c) => isTakenReference(c, taken))
+  ];
+}
+function isTakenReference(c, taken) {
+  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
+}
+function fitsIdea(fit) {
+  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
+}
+function missingElements(fit) {
+  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
+}
+function whyUnfit(fit) {
+  const reasons = unfitReasons(fit);
+  if (reasons.length > 0) return reasons.join("; ");
+  if (fit.our_viewer?.stops === "no") {
+    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
+  }
+  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
+}
+function definitionFieldsOf(idea, evidence) {
+  return {
+    idea: idea.id,
+    message: idea.message,
+    ...evidence !== "explore" ? { evidence } : {},
+    angle: idea.angle,
+    persona: idea.who,
+    awareness: idea.awareness,
+    hypothesis: idea.why
+  };
+}
+var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
+function readsAsText11(text) {
+  try {
+    return parse(text, { version: "1.1" }) === text;
+  } catch {
+    return false;
+  }
+}
+function setDefinitionFields(raw, fields) {
+  const match = raw.match(FRONTMATTER);
+  if (!match) return raw;
+  const doc = parseDocument(match[1] ?? "");
+  if (doc.errors.length > 0) return raw;
+  for (const [key, value] of Object.entries(fields)) {
+    if (value === void 0) continue;
+    const node = doc.createNode(value);
+    visit(node, {
+      Scalar(_, scalar) {
+        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
+          scalar.type = Scalar.QUOTE_DOUBLE;
+        }
+      }
+    });
+    doc.set(key, node);
+  }
+  return `---
+${doc.toString()}---${raw.slice(match[0].length)}`;
+}
+function setSpecMessage(specJson, message) {
+  const spec = JSON.parse(specJson);
+  return `${JSON.stringify({ ...spec, message }, null, 2)}
+`;
+}
+function setSpecViewer(specJson, idea, personas) {
+  const spec = JSON.parse(specJson);
+  const viewer = spec.viewer ?? {};
+  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
+`;
+}
+function personaWho(idea, personas) {
+  const persona = personas.find((p) => p.slug === idea.who);
+  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
+  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
+}
+var AUDIENCE_QUERY_WORDS = 9;
+function audienceQuery(idea, personas) {
+  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
+}
+function fitBetOf(idea, personas, insights, market) {
+  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
+  return {
+    who: personaWho(idea, personas),
+    message: idea.message,
+    awareness: idea.awareness,
+    angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
+    ...quotes.length > 0 ? { quotes } : {},
+    ...market ? { market } : {}
+  };
+}
+function withFitConcept(specJson, seeded) {
+  const spec = JSON.parse(specJson);
+  const held = spec.concept;
+  if (held?.reference_ad_id) return specJson;
+  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
+`;
+}
+function unsourcedCopyLines(specJson, corpus) {
+  const spec = JSON.parse(specJson);
+  const figures = figuresIn(corpus);
+  const lines = Array.isArray(spec.copy) ? spec.copy : [];
+  return lines.flatMap((line) => {
+    const text = typeof line === "object" && line !== null ? line.text : void 0;
+    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
+  });
+}
+var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
+function ideaSpec(idea, who) {
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
+  return {
+    schema: AD_SPEC_SCHEMA,
+    viewer: { who },
+    message: idea.message,
+    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
+    scene: {
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
+    },
+    colors: [],
+    references: [],
+    logo: true,
+    third_party_brands: [],
+    scene_text: [],
+    mechanism: []
+  };
+}
+
+export {
+  isVideoIdea,
+  referenceSearchesFor,
+  referenceWhereOf,
+  rankedForOf,
+  isOwnBrand,
+  pooledCandidates,
+  freshReferencesFirst,
+  isTakenReference,
+  fitsIdea,
+  missingElements,
+  whyUnfit,
+  definitionFieldsOf,
+  setDefinitionFields,
+  setSpecMessage,
+  setSpecViewer,
+  personaWho,
+  audienceQuery,
+  fitBetOf,
+  withFitConcept,
+  unsourcedCopyLines,
+  ideaSpec
+};
+//# sourceMappingURL=chunk-B6WOWVAA.js.map