@koda-sl/baker-cli 0.537.0 → 0.538.0-dev.fc2958a1d

package/dist/chunk-VWKFQ4ZY.js

@@ -1,285 +0,0 @@
-import {
-  IDEA_VIDEO_FORMATS,
-  figuresIn,
-  unsourcedClaims
-} from "./chunk-YFIWCMVC.js";
-import {
-  AD_SPEC_SCHEMA,
-  unfitReasons
-} from "./chunk-GT76FWES.js";
-import {
-  proofStrength
-} from "./chunk-TRXGJZDL.js";
-
-// src/commands/creatives/make-model.ts
-import { parse, parseDocument, Scalar, visit } from "yaml";
-var REFERENCE_CANDIDATES = 6;
-function isVideoIdea(idea) {
-  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
-}
-var BY_TEMPERATURE = {
-  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
-  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
-  hot: { audienceTemperature: "3_customer" }
-};
-function referenceSearchFor(idea, temperature, where = {}) {
-  return {
-    query: where.category || idea.message,
-    scope: "followed-first",
-    platform: "meta",
-    format: "static",
-    formatPattern: idea.format,
-    awareness: idea.awareness,
-    ...BY_TEMPERATURE[temperature],
-    ...where.country ? { country: where.country } : {},
-    maxPerAdvertiser: 1,
-    limit: REFERENCE_CANDIDATES,
-    diverse: true
-  };
-}
-function referenceSearchesFor(idea, temperature, where = {}) {
-  const strict = referenceSearchFor(idea, temperature, where);
-  const { awareness: _awareness, ...anyStage } = strict;
-  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
-  const anyViewer = { ...viewerAny, scope: "all" };
-  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
-  const { country: _country, ...anywhere } = anyViewer;
-  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
-  const { query: _query, ...winners } = anyStage;
-  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
-  const inMarket = (steps) => where.country ? steps : [];
-  const shows = idea.shows?.trim();
-  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
-  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
-  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
-  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
-  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
-  const shown = shows ? [
-    ...inMarket([{ ...anyCategory, query: shows }]),
-    ...kinds,
-    { ...anyCategoryAnywhere, query: shows },
-    { ...shownAnyViewer, query: shows },
-    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
-  ] : [];
-  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
-  if (shows) {
-    return [
-      ...shown,
-      ...where.category ? [anyContainerAnywhere] : [],
-      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
-      { ...winnersAnywhere, sort: "winner" }
-    ];
-  }
-  return [
-    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
-    anywhere,
-    anyContainerAnywhere,
-    ...anyAd(where.audience),
-    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
-    ...anyAd(where.industry),
-    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
-    ...inMarket([{ ...winners, sort: "winner" }]),
-    { ...winnersAnywhere, sort: "winner" }
-  ];
-}
-function referenceWhereOf(brief, fallback) {
-  if (!brief) return fallback;
-  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
-  const audience = brief.audience ?? fallback.audience;
-  return {
-    ...country ? { country } : {},
-    category: brief.category,
-    ...brief.industry ? { industry: brief.industry } : {},
-    ...audience ? { audience } : {},
-    ...brief.wider.length ? { wider: brief.wider } : {},
-    ...brief.shows?.length ? { shows: brief.shows } : {}
-  };
-}
-function rankedForOf(brief, where, bet) {
-  return {
-    category: brief?.category ?? where.category ?? bet.message,
-    ...brief?.industry ? { industry: brief.industry } : {},
-    ...brief?.buyer ? { buyer: brief.buyer } : {},
-    ...brief?.humour ? { humour: brief.humour } : {},
-    ...brief?.memes ? { memes: brief.memes } : {},
-    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
-    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
-    message: bet.message,
-    who: bet.who,
-    ...bet.shows ? { shows: bet.shows } : {}
-  };
-}
-var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
-function isOwnBrand(advertiser, brands) {
-  const page = brandKey(advertiser ?? "");
-  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
-}
-function pooledCandidates(searches, limit) {
-  const seen = /* @__PURE__ */ new Set();
-  const pooled = [];
-  for (const candidate of searches.flat()) {
-    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
-    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
-    seen.add(candidate.ad_id);
-    if (brand) seen.add(brand);
-    pooled.push(candidate);
-  }
-  const proven = (c) => proofStrength(c.winner_score) !== "little";
-  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
-}
-function freshReferencesFirst(candidates, taken) {
-  return [
-    ...candidates.filter((c) => !isTakenReference(c, taken)),
-    ...candidates.filter((c) => isTakenReference(c, taken))
-  ];
-}
-function isTakenReference(c, taken) {
-  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
-}
-function fitsIdea(fit) {
-  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
-}
-function missingElements(fit) {
-  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
-}
-function whyUnfit(fit) {
-  const reasons = unfitReasons(fit);
-  if (reasons.length > 0) return reasons.join("; ");
-  if (fit.our_viewer?.stops === "no") {
-    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
-  }
-  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
-}
-function definitionFieldsOf(idea, evidence) {
-  return {
-    idea: idea.id,
-    message: idea.message,
-    ...evidence !== "explore" ? { evidence } : {},
-    angle: idea.angle,
-    persona: idea.who,
-    awareness: idea.awareness,
-    hypothesis: idea.why
-  };
-}
-var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
-function readsAsText11(text) {
-  try {
-    return parse(text, { version: "1.1" }) === text;
-  } catch {
-    return false;
-  }
-}
-function setDefinitionFields(raw, fields) {
-  const match = raw.match(FRONTMATTER);
-  if (!match) return raw;
-  const doc = parseDocument(match[1] ?? "");
-  if (doc.errors.length > 0) return raw;
-  for (const [key, value] of Object.entries(fields)) {
-    if (value === void 0) continue;
-    const node = doc.createNode(value);
-    visit(node, {
-      Scalar(_, scalar) {
-        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
-          scalar.type = Scalar.QUOTE_DOUBLE;
-        }
-      }
-    });
-    doc.set(key, node);
-  }
-  return `---
-${doc.toString()}---${raw.slice(match[0].length)}`;
-}
-function setSpecMessage(specJson, message) {
-  const spec = JSON.parse(specJson);
-  return `${JSON.stringify({ ...spec, message }, null, 2)}
-`;
-}
-function setSpecViewer(specJson, idea, personas) {
-  const spec = JSON.parse(specJson);
-  const viewer = spec.viewer ?? {};
-  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
-`;
-}
-function personaWho(idea, personas) {
-  const persona = personas.find((p) => p.slug === idea.who);
-  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
-  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
-}
-var AUDIENCE_QUERY_WORDS = 9;
-function audienceQuery(idea, personas) {
-  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
-}
-function fitBetOf(idea, personas, insights, market) {
-  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
-  return {
-    who: personaWho(idea, personas),
-    message: idea.message,
-    awareness: idea.awareness,
-    angle: idea.angle,
-    ...idea.shows ? { shows: idea.shows } : {},
-    ...quotes.length > 0 ? { quotes } : {},
-    ...market ? { market } : {}
-  };
-}
-function withFitConcept(specJson, seeded) {
-  const spec = JSON.parse(specJson);
-  const held = spec.concept;
-  if (held?.reference_ad_id) return specJson;
-  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
-`;
-}
-function unsourcedCopyLines(specJson, corpus) {
-  const spec = JSON.parse(specJson);
-  const figures = figuresIn(corpus);
-  const lines = Array.isArray(spec.copy) ? spec.copy : [];
-  return lines.flatMap((line) => {
-    const text = typeof line === "object" && line !== null ? line.text : void 0;
-    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
-  });
-}
-var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
-function ideaSpec(idea, who) {
-  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
-  const shows = idea.shows ? ` (${idea.shows})` : "";
-  return {
-    schema: AD_SPEC_SCHEMA,
-    viewer: { who },
-    message: idea.message,
-    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
-    scene: {
-      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
-      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
-    },
-    colors: [],
-    references: [],
-    logo: true,
-    third_party_brands: [],
-    scene_text: [],
-    mechanism: []
-  };
-}
-
-export {
-  isVideoIdea,
-  referenceSearchesFor,
-  referenceWhereOf,
-  rankedForOf,
-  isOwnBrand,
-  pooledCandidates,
-  freshReferencesFirst,
-  isTakenReference,
-  fitsIdea,
-  missingElements,
-  whyUnfit,
-  definitionFieldsOf,
-  setDefinitionFields,
-  setSpecMessage,
-  setSpecViewer,
-  personaWho,
-  audienceQuery,
-  fitBetOf,
-  withFitConcept,
-  unsourcedCopyLines,
-  ideaSpec
-};
-//# sourceMappingURL=chunk-VWKFQ4ZY.js.map