@koda-sl/baker-cli 0.470.0-dev.fb31086c9 → 0.471.0

package/dist/chunk-4I4UB4ZE.js

@@ -0,0 +1,159 @@
+import {
+  failApi
+} from "./chunk-53DV3HBZ.js";
+import {
+  CREATIVE_PERFORMANCE_DEFAULT_DAYS,
+  CREATIVE_PERFORMANCE_MAX_DAYS
+} from "./chunk-XABVEMC3.js";
+import {
+  apiPost
+} from "./chunk-CK5ZNZ3I.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-KCA5CDCU.js";
+
+// src/commands/creatives/performance.ts
+import { readFileSync } from "fs";
+import path from "path";
+import { defineCommand } from "citty";
+import { parse as parseYaml } from "yaml";
+var DESCRIPTION = `How each Baker creative is doing in the live Meta ads that show it: spend, impressions, CTR, CPC, results, cost per result, frequency and a fatigue verdict, next to the angle, hook, mechanism and dominant slot its definition set out to test. Video creatives add hookRate (percent of impressions that watched 3 seconds) and holdRate (percent of those that reached a ThruPlay). Use it before briefing new creatives, to learn which angle and mechanism to make next and which creatives to replace.
+
+Start here:
+  baker creatives performance                      # every creative in an ad, last 30 days
+  baker creatives performance --slug spring-offer  # one creative
+  baker creatives performance --days 14 --full     # ids, last-7-day figures, a video's watch funnel, one row per ad
+
+Fatigue follows the Meta playbook (07-creative-audit.md): fresh, fading, fatigued, dead, or too_early (under 14 days or 1,000 impressions) and no_delivery. A low hook rate means the first 3 seconds need new hooks; a working hook with a low hold rate means the body loses people. A creative counts once a Session's publish created an ad with it.`;
+var ARGS = {
+  slug: { type: "string", description: "Only this creative (src/creatives/<slug>/)", required: false },
+  days: {
+    type: "string",
+    description: `Reporting window in days, ending today (1-${CREATIVE_PERFORMANCE_MAX_DAYS}, default ${CREATIVE_PERFORMANCE_DEFAULT_DAYS})`,
+    required: false
+  },
+  full: {
+    type: "boolean",
+    description: "Add ids, last-7-day CTR and cost per result, and one row per ad",
+    required: false,
+    default: false
+  }
+};
+registerSchema({ command: "creatives.performance", description: DESCRIPTION, args: ARGS });
+var INSIGHT_KEYS = [
+  "idea",
+  "message",
+  "evidence",
+  "angle",
+  "hook",
+  "mechanism",
+  "dominantSlot",
+  "persona",
+  "awareness",
+  "hypothesis"
+];
+var FRONTMATTER = /^---\r?\n([\s\S]*?)\r?\n---/;
+function insightValue(value) {
+  if (typeof value === "string") return value.trim() || null;
+  if (typeof value === "number" || typeof value === "boolean") return String(value);
+  return null;
+}
+function definitionInsights(markdown) {
+  const block = FRONTMATTER.exec(markdown)?.[1];
+  if (!block) return null;
+  let parsed;
+  try {
+    parsed = parseYaml(block);
+  } catch {
+    return null;
+  }
+  if (parsed === null || typeof parsed !== "object") return null;
+  const insights = {};
+  for (const [key, raw] of Object.entries(parsed)) {
+    if (!(INSIGHT_KEYS.includes(key) || key.startsWith("source") || key.startsWith("reference"))) continue;
+    const value = insightValue(raw);
+    if (value !== null) insights[key] = value;
+  }
+  return Object.keys(insights).length > 0 ? insights : null;
+}
+function readLocalDefinition(slug) {
+  try {
+    return readFileSync(path.join(process.cwd(), "src", "creatives", slug, "_definition.md"), "utf8");
+  } catch {
+    return null;
+  }
+}
+var COMPARED_FIELDS = [
+  { key: "angle", label: "angle", advice: "Brief the next creative on the cheapest angle with a new hook." },
+  { key: "mechanism", label: "mechanism", advice: "Brief the next creative on the cheapest mechanism." },
+  { key: "dominantSlot", label: "dominant slot", advice: "Lead the next creative with the cheapest dominant slot." }
+];
+function cheapestHint(creatives, { key, label, advice }) {
+  const byValue = /* @__PURE__ */ new Map();
+  for (const creative of creatives) {
+    const value = creative.definition?.[key];
+    if (!value || creative.costPerResult === null) continue;
+    const best = byValue.get(value);
+    if (!best || (best.costPerResult ?? Number.POSITIVE_INFINITY) > creative.costPerResult)
+      byValue.set(value, creative);
+  }
+  if (byValue.size < 2) return null;
+  const ranked = [...byValue.entries()].sort(([, a], [, b]) => (a.costPerResult ?? 0) - (b.costPerResult ?? 0)).map(
+    ([value, creative]) => `"${value}" ${creative.costPerResult}${creative.currency ? ` ${creative.currency}` : ""} (${creative.slug ?? creative.title})`
+  );
+  return `Cost per result by ${label}: ${ranked.join(", ")}. ${advice}`;
+}
+function withDefinitions(response, readDefinition) {
+  const creatives = response.data.creatives.map((creative) => {
+    const markdown = creative.slug ? readDefinition(creative.slug) : null;
+    const definition = markdown ? definitionInsights(markdown) : null;
+    return definition ? { ...creative, definition } : creative;
+  });
+  const hints = [...response.hints ?? []];
+  for (const field of COMPARED_FIELDS) {
+    const hint = cheapestHint(creatives, field);
+    if (hint) hints.push(hint);
+  }
+  const unnamed = creatives.filter((creative) => !creative.definition?.angle).map((c) => c.slug ?? c.title);
+  if (unnamed.length > 0) {
+    hints.push(
+      `No angle recorded for: ${unnamed.join(", ")}. Add angle and hook to src/creatives/<slug>/_definition.md so results show which angle works.`
+    );
+  }
+  return { ...response, data: { ...response.data, creatives }, ...hints.length > 0 ? { hints } : {} };
+}
+function parseDays(raw) {
+  if (raw === void 0) return void 0;
+  const days = Number(raw);
+  if (!Number.isInteger(days) || days < 1 || days > CREATIVE_PERFORMANCE_MAX_DAYS) {
+    throw new Error(`--days must be a whole number from 1 to ${CREATIVE_PERFORMANCE_MAX_DAYS}`);
+  }
+  return days;
+}
+var performanceCommand = defineCommand({
+  meta: { name: "performance", description: DESCRIPTION },
+  args: ARGS,
+  run: async ({ args }) => {
+    try {
+      const body = {};
+      const slug = args.slug;
+      if (slug) body.slug = slug;
+      const days = parseDays(args.days);
+      if (days !== void 0) body.days = days;
+      if (args.full) body.full = true;
+      const response = await apiPost("/api/creatives/performance", body);
+      writeJson(withDefinitions(response, readLocalDefinition));
+    } catch (err) {
+      failApi(err);
+    }
+  }
+});
+
+export {
+  definitionInsights,
+  withDefinitions,
+  parseDays,
+  performanceCommand
+};
+//# sourceMappingURL=chunk-4I4UB4ZE.js.map

package/dist/chunk-4LIYWGQL.js

@@ -0,0 +1,363 @@
+import {
+  MAX_VIDEO_INGEST_BYTES,
+  MAX_VIDEO_INGEST_SECONDS,
+  directDedupeKey,
+  downloadTimeoutMs,
+  isDirectMediaUrl,
+  isDrmProtected,
+  isRegionBlocked,
+  isToolingOrBlockFailure,
+  refuseByDuration,
+  resolveIngestSource,
+  worthDownloadingInstead
+} from "./chunk-FKOECEVC.js";
+import {
+  YtDlpError,
+  canonicalUrl,
+  durationSeconds,
+  isAudioOnly,
+  isVimeoAuthFailure,
+  probeYtDlp,
+  runYtDlp,
+  ytDlpBlockSignal
+} from "./chunk-PP3IOXY3.js";
+import {
+  videosIngestRequestSchema
+} from "./chunk-XABVEMC3.js";
+import {
+  ApiError,
+  apiPost
+} from "./chunk-CK5ZNZ3I.js";
+import {
+  captureVimeoCookie,
+  isProxyFailure
+} from "./chunk-NVBBZPJP.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-KCA5CDCU.js";
+
+// src/commands/videos/ingest.ts
+import { mkdtemp, rm, stat } from "fs/promises";
+import { tmpdir } from "os";
+import path from "path";
+import { defineCommand } from "citty";
+
+// src/lib/streamUpload.ts
+import { createHash } from "crypto";
+import { createReadStream } from "fs";
+import { Readable } from "stream";
+import { pipeline } from "stream/promises";
+async function hashFile(filePath) {
+  const hash = createHash("sha256");
+  await pipeline(createReadStream(filePath), hash);
+  return hash.digest("hex");
+}
+async function putFileStreamed(args) {
+  const body = Readable.toWeb(createReadStream(args.filePath));
+  return await fetch(args.putUrl, {
+    method: "PUT",
+    body,
+    headers: {
+      "Content-Type": args.contentType,
+      "Content-Length": String(args.sizeBytes)
+    },
+    duplex: "half"
+  });
+}
+
+// src/commands/videos/ingest.ts
+registerSchema({
+  command: "videos.ingest",
+  description: "Add a video to the library from a URL \u2014 a direct file, or a YouTube/TikTok/Vimeo page.",
+  args: {
+    url: { type: "string", description: "Video URL (direct file or a watch/post page)", required: true },
+    source: { type: "string", description: "Provenance: url | youtube", required: false },
+    "external-id": { type: "string", description: "Provider asset id (deduped on)", required: false },
+    "external-url": { type: "string", description: "Canonical page URL", required: false },
+    download: {
+      type: "boolean",
+      description: "Force the download path instead of letting Baker fetch the URL directly",
+      required: false,
+      default: false
+    },
+    country: {
+      type: "string",
+      description: "Two-letter country to fetch from (e.g. US, DE, JP) \u2014 use when a video is blocked in your region",
+      required: false
+    },
+    context: {
+      type: "string",
+      description: "What you know that the video cannot show \u2014 the campaign, whether the person on camera is a real customer, what it is for. Highest-leverage flag here: it is what makes the clip findable later.",
+      required: false
+    },
+    "dry-run": { type: "boolean", description: "Preview the operation without executing", required: false }
+  }
+});
+var ingestCommand = defineCommand({
+  meta: {
+    name: "ingest",
+    description: "Add a video to the library from a URL. A direct file URL is handed straight to Baker, which fetches it. A page URL (YouTube, TikTok, Vimeo, Instagram) is downloaded here first, then uploaded \u2014 and a direct URL that Baker cannot fetch falls back to that same path automatically.\n\nExample: baker videos ingest https://www.youtube.com/watch?v=abc123"
+  },
+  args: {
+    url: { type: "positional", description: "Video URL", required: false },
+    source: { type: "string", description: "Provenance: url | youtube", required: false },
+    "external-id": { type: "string", description: "Provider asset id", required: false },
+    "external-url": { type: "string", description: "Canonical page URL", required: false },
+    download: { type: "boolean", description: "Force the download path", required: false, default: false },
+    country: { type: "string", description: "Two-letter country to fetch from, e.g. US", required: false },
+    context: {
+      type: "string",
+      description: "Context for the analysis \u2014 campaign, who is on camera, intended use",
+      required: false
+    },
+    "dry-run": { type: "boolean", description: "Preview without executing", required: false, default: false }
+  },
+  run: ({ args }) => runVideoIngest({
+    url: args.url,
+    source: args.source,
+    externalId: args["external-id"],
+    externalUrl: args["external-url"],
+    forceDownload: args.download === true,
+    country: args.country,
+    context: args.context,
+    dryRun: args["dry-run"] === true
+  })
+});
+async function runVideoIngest(opts) {
+  const url = opts.url;
+  if (!url) {
+    writeJson({ ok: false, error: { code: "VALIDATION_ERROR", message: "URL is required" } });
+    process.exit(1);
+  }
+  const direct = !opts.forceDownload && isDirectMediaUrl(url);
+  const country = opts.country?.trim() || void 0;
+  const args = {
+    url,
+    source: resolveIngestSource(opts.source, url),
+    externalId: opts.externalId,
+    // Deliberately NOT pre-filled with the pasted URL. Doing so shadowed the
+    // canonical URL the probe resolves (`?? canonicalUrl(...)` below could never
+    // run), so the same video filed under a different `externalUrl` depending on
+    // whether the link was copied from a share sheet, a shorts page or the
+    // address bar. `downloadThenIngest` falls back to `args.url` when the probe
+    // resolves nothing, which is the value this used to hard-code.
+    externalUrl: opts.externalUrl,
+    descriptionContext: opts.context?.trim() || void 0
+  };
+  const validation = videosIngestRequestSchema.safeParse({ ...args, url });
+  if (!validation.success) {
+    const problem = validation.error.issues[0];
+    writeJson({
+      ok: false,
+      error: {
+        code: "VALIDATION_ERROR",
+        message: problem ? `${problem.path.join(".") || "request"}: ${problem.message}` : "Invalid request"
+      }
+    });
+    process.exit(1);
+  }
+  if (opts.dryRun) {
+    reportDryRun(args, direct, country);
+    return;
+  }
+  try {
+    const data = await ingestByRoute(args, direct, country);
+    writeJson({ ok: true, data, hints: ingestHints(data) });
+  } catch (err) {
+    reportIngestFailure(err);
+  }
+}
+function ingestHints(data) {
+  if (data.reducedQuality !== true) return void 0;
+  return [
+    "Added, but at standard quality (360p): the site refused to release the full-quality file and this was the best it would hand over. Tell the user \u2014 the clip is in the library and usable, it is just not high-resolution. If they need the crisp version, ask them for the original file and use `baker videos upload <file>`."
+  ];
+}
+function reportDryRun(args, direct, country) {
+  writeJson({
+    ok: true,
+    dryRun: true,
+    operation: "videos.ingest",
+    params: {
+      url: args.url,
+      source: args.source,
+      // Known up front on the direct route, because it is derived from the URL
+      // alone. The download route's key comes from the probe, which a dry run
+      // does not perform, so there it stays null rather than becoming a guess.
+      externalId: args.externalId ?? (direct ? directDedupeKey(args.source, args.url) : null),
+      // A page URL's canonical form is only known after the probe, which a dry
+      // run does not perform — so this is null rather than a guess.
+      externalUrl: args.externalUrl ?? null,
+      direct,
+      country: country ?? null,
+      descriptionContext: args.descriptionContext ?? null
+    }
+  });
+}
+async function ingestByRoute(args, direct, country) {
+  if (!direct) {
+    return { ...await downloadThenIngest(args, country), via: "download" };
+  }
+  try {
+    const externalId = args.externalId ?? directDedupeKey(args.source, args.url);
+    return { ...await ingestUrl({ ...args, externalId }), via: "direct" };
+  } catch (err) {
+    if (!(err instanceof ApiError) || !worthDownloadingInstead(err.code)) throw err;
+    return { ...await downloadThenIngest(args, country), via: "download", fallbackFrom: err.message };
+  }
+}
+function reportYtDlpFailure(err) {
+  const detail = `${err.stderrTail} ${err.message}`;
+  if (isProxyFailure(ytDlpBlockSignal(detail))) {
+    fail(
+      "Couldn't download that video: our connection to the internet was refused.",
+      "This is Baker's egress proxy, not the link \u2014 its credentials look wrong or expired. The link is probably fine. Report it; retrying won't help until the proxy is fixed."
+    );
+  }
+  if (isDrmProtected(detail)) {
+    fail(
+      "That video is copy-protected, so it can't be added to the library.",
+      "The publisher encrypted this one against downloading. Nothing will change that \u2014 not retrying, not a different region. Ask whoever owns the video for the original file and add it with `baker videos upload <file>`."
+    );
+  }
+  if (isVimeoAuthFailure(detail)) {
+    fail(
+      "Vimeo wouldn't hand over that video \u2014 Baker isn't signed in to Vimeo.",
+      "Vimeo now refuses anonymous downloads entirely, so this needs a signed-in session and the one Baker holds has either expired or was never set. Nothing is wrong with the link. Report it so the Vimeo cookie can be refreshed; meanwhile download the file and use `baker videos upload <file>`."
+    );
+  }
+  if (isRegionBlocked(detail)) {
+    fail(
+      `That video isn't available in the region we're fetching from. ${err.stderrTail || err.message}`,
+      "Re-run with `--country <two-letter code>` for a country where the video plays \u2014 e.g. `--country US`. Pick the one the video belongs to (the uploader's country is the usual answer); each attempt costs a paid connection, so choose rather than work through the list."
+    );
+  }
+  fail(
+    `Couldn't download that video. ${err.stderrTail || err.message}`,
+    isToolingOrBlockFailure(detail) ? "The site wouldn't hand over the video \u2014 usually the downloader being out of date against a site that changed, or the request being blocked. Retrying won't help, and the link is probably fine. Report it so the tool can be updated; meanwhile download the file and use `baker videos upload <file>`." : "Check the link is public and playable. Private or age-restricted videos can't be downloaded \u2014 download the file yourself and use `baker videos upload <file>`."
+  );
+}
+function fail(message, fix, code = "INGEST_FAILED") {
+  writeJson({ ok: false, error: { code, message, fix } });
+  process.exit(1);
+}
+function reportIngestFailure(err) {
+  if (err instanceof ApiError) {
+    writeJson({ ok: false, error: { code: err.code, message: err.message } });
+    process.exit(1);
+  }
+  if (err instanceof YtDlpError) reportYtDlpFailure(err);
+  const detail = err instanceof Error ? err.message : String(err);
+  if (detail.includes("timed out after")) {
+    fail(
+      "That video took too long to download and was stopped part-way.",
+      "Long or slow-serving videos can outrun the download window. Try a shorter clip, or download this one yourself and use `baker videos upload <file>`.",
+      "INTERNAL_ERROR"
+    );
+  }
+  fail(
+    `Couldn't add that video. ${detail}`,
+    "This is a fault on Baker's side, not a problem with the link. Report it.",
+    "INTERNAL_ERROR"
+  );
+}
+function dedupeKey(args, info) {
+  const id = typeof info.id === "string" ? info.id : void 0;
+  if (!id) return void 0;
+  if (info.extractor === "generic") return `${args.source}:${canonicalUrl(info) ?? args.url}`;
+  return `${args.source}:${id}`;
+}
+function ingestUrl(args) {
+  const body = {
+    url: args.url,
+    source: args.source
+  };
+  if (args.externalId) body.externalId = args.externalId;
+  if (args.externalUrl) body.externalUrl = args.externalUrl;
+  if (args.descriptionContext) body.descriptionContext = args.descriptionContext;
+  return apiPost("/api/videos/ingest", body);
+}
+async function downloadThenIngest(args, country) {
+  const vimeoCookie = captureVimeoCookie();
+  const workDir = await mkdtemp(path.join(tmpdir(), "videos-ingest-"));
+  try {
+    const probe = await probeYtDlp({ url: args.url, country, vimeoCookie, cookieDir: workDir });
+    if (isAudioOnly(probe.info)) {
+      throw new ApiError(
+        "VALIDATION_ERROR",
+        "That link is audio, not video, so it can't go in the video library. Music and podcast links have no picture to store."
+      );
+    }
+    const tooLong = refuseByDuration(durationSeconds(probe.info), MAX_VIDEO_INGEST_SECONDS);
+    if (tooLong) {
+      throw new ApiError("VALIDATION_ERROR", tooLong);
+    }
+    const externalId = args.externalId ?? dedupeKey(args, probe.info);
+    const { filePath, tier, reducedQuality } = await runYtDlp({
+      url: args.url,
+      audioOnly: false,
+      workDir,
+      // Deliberately uncapped: take the best the site will release and let Mux
+      // decide what to serve. The 1080p ceiling this replaces was reasoning
+      // about the wrong cost — it saved download bytes by throwing away source
+      // pixels *before* the one system that can make renditions from them ever
+      // saw them, so a 4K master became a 1080p master permanently, for
+      // everything the library is ever asked to do with that clip afterwards.
+      // Downscaling is Mux's job and it is cheap; re-acquiring a master is not.
+      country,
+      vimeoCookie,
+      // Budgeted from the probed length, so the duration we accept and the time
+      // we allow to fetch it cannot drift apart.
+      timeoutMs: downloadTimeoutMs(durationSeconds(probe.info))
+    });
+    const stats = await stat(filePath);
+    if (stats.size > MAX_VIDEO_INGEST_BYTES) {
+      throw new ApiError(
+        "VALIDATION_ERROR",
+        `That video is ${(stats.size / 1024 ** 3).toFixed(1)} GB, over the ${Math.round(MAX_VIDEO_INGEST_BYTES / 1024 ** 3)} GB limit for this route.`
+      );
+    }
+    const publicUrl = await uploadToAssetStore(filePath, stats.size);
+    return {
+      ...await ingestUrl({
+        ...args,
+        url: publicUrl,
+        externalId,
+        externalUrl: args.externalUrl ?? canonicalUrl(probe.info) ?? args.url
+      }),
+      egress: tier,
+      // Named in the result for the same reason `egress` is: a geo-targeted exit
+      // is a deliberate, billable choice and must not be invisible afterwards.
+      ...country ? { country } : {},
+      // Third member of the same family. The site refused the good formats and
+      // the download quietly took the one it would release, which is the right
+      // call — but a clip that is 360p because of that must say so here, or the
+      // only way to find out is to watch it.
+      ...reducedQuality ? { reducedQuality: true } : {}
+    };
+  } finally {
+    await rm(workDir, { recursive: true, force: true }).catch(() => {
+    });
+  }
+}
+async function uploadToAssetStore(filePath, sizeBytes) {
+  const sha256 = await hashFile(filePath);
+  const { putUrl, publicUrl } = await apiPost("/api/canvas/assets/presign", {
+    sha256,
+    mime: "video/mp4",
+    purpose: "source"
+  });
+  const putRes = await putFileStreamed({ putUrl, filePath, contentType: "video/mp4", sizeBytes });
+  if (!putRes.ok) {
+    throw new ApiError("INTERNAL_ERROR", `Storing the downloaded video failed: HTTP ${putRes.status}`);
+  }
+  return publicUrl;
+}
+
+export {
+  ingestCommand,
+  runVideoIngest,
+  ingestHints
+};
+//# sourceMappingURL=chunk-4LIYWGQL.js.map