@koda-sl/baker-cli 0.470.0-dev.fb31086c9 → 0.471.0

package/dist/chunk-377O74GF.js

@@ -0,0 +1,486 @@
+import {
+  rememberedJev
+} from "./chunk-FUHGPB4S.js";
+import {
+  holdUnbilledSpend
+} from "./chunk-SKZW5R2C.js";
+import {
+  staticFormatPatternSchema
+} from "./chunk-KCA5CDCU.js";
+
+// src/commands/creatives/ideas-model.ts
+import { parse as parseYaml, YAMLParseError } from "yaml";
+var IDEA_ANGLES = [
+  "pain_relief",
+  "aspiration",
+  "status",
+  "fear",
+  "FOMO",
+  "identity",
+  "contrarian",
+  "education",
+  "novelty",
+  "authority",
+  "community",
+  "transformation",
+  "convenience",
+  "save_money",
+  "save_time",
+  "save_effort",
+  "named_enemy",
+  "objection_crusher",
+  "villain_democratization",
+  "commiseration",
+  "recognition_mirror",
+  "flipped_idiom"
+];
+var IDEA_VIDEO_FORMATS = [
+  "video_ugc",
+  "video_founder",
+  "video_testimonial",
+  "video_demo",
+  "video_screen_recording",
+  "video_explainer",
+  "video_motion_graphics"
+];
+var IDEA_FORMATS = [...staticFormatPatternSchema.options, ...IDEA_VIDEO_FORMATS];
+var AWARENESS_STAGES = ["unaware", "problem_aware", "solution_aware", "product_aware", "most_aware"];
+var EVIDENCE_LEVELS = ["observed", "interpreted", "hypothesized", "generated"];
+var IDEA_STATUSES = ["idea", "built", "testing", "winner", "failed", "inconclusive", "retired"];
+var FRONTMATTER = /^---\r?\n([\s\S]*?)\r?\n---/;
+function frontmatterOf(markdown) {
+  const block = FRONTMATTER.exec(markdown)?.[1];
+  if (block === void 0) return null;
+  try {
+    const parsed = parseYaml(block);
+    return parsed !== null && typeof parsed === "object" && !Array.isArray(parsed) ? parsed : null;
+  } catch {
+    return null;
+  }
+}
+function frontmatterError(markdown) {
+  const block = FRONTMATTER.exec(markdown)?.[1];
+  if (block === void 0) return null;
+  try {
+    parseYaml(block);
+    return null;
+  } catch (e) {
+    const line = e instanceof YAMLParseError ? e.linePos?.[0]?.line : void 0;
+    const at = line ? ` at line ${line} (\`${block.split(/\r?\n/)[line - 1]?.trim() ?? ""}\`)` : "";
+    return `the frontmatter is not valid YAML${at}: put each text value wholly in double quotes, with any quote inside it as \\" or as single quotes`;
+  }
+}
+function text(value) {
+  if (typeof value === "string") return value.trim() || void 0;
+  if (typeof value === "number") return String(value);
+  return void 0;
+}
+function oneOf(values, value) {
+  return typeof value === "string" && values.includes(value) ? value : void 0;
+}
+var CHECKABLE_SOURCE = /^(?:https?:\/\/\S+|[a-z_]+:[\w-]+)$/i;
+function evidenceStatus(stated, source) {
+  if (stated !== "observed") return stated;
+  return CHECKABLE_SOURCE.test(source) ? "observed" : "interpreted";
+}
+function parseInsight(id, markdown) {
+  const fm = frontmatterOf(markdown);
+  const quote = text(fm?.quote);
+  const source = text(fm?.source);
+  if (!fm || !quote || !source) return null;
+  const force = text(fm.force);
+  const persona = text(fm.persona);
+  const sourceKind = text(fm.sourceKind);
+  const author = markdown.replace(/^---[\s\S]*?\n---/, "").match(/\bby ([\p{Lu}][\p{L}'’-]*\.?(?: [\p{Lu}][\p{L}'’-]*\.?)?)/u)?.[1]?.replace(new RegExp("(\\p{L}{2,})\\.$", "u"), "$1");
+  return {
+    id,
+    type: text(fm.type) ?? "other",
+    quote,
+    source,
+    status: evidenceStatus(oneOf(EVIDENCE_LEVELS, fm.status) ?? "observed", source),
+    ...sourceKind ? { sourceKind } : {},
+    ...force ? { force } : {},
+    ...persona ? { persona } : {},
+    ...author ? { author } : {}
+  };
+}
+function evidenceList(value) {
+  if (Array.isArray(value)) return value.flatMap((e) => text(e) ? [String(text(e))] : []);
+  const single = text(value);
+  return single ? [single] : [];
+}
+function fieldProblems(f) {
+  const problems = [];
+  if (!f.who) problems.push("who is missing: the persona it is for");
+  if (!f.message)
+    problems.push(
+      "message is missing: the one promise a stranger should get, what is offered and what changes for them"
+    );
+  if (!f.why) problems.push("why is missing: the brief finding it answers");
+  if (!f.awareness) {
+    const written = f.awarenessWritten ? `"${f.awarenessWritten}" ` : "";
+    problems.push(`awareness ${written}must be one of ${AWARENESS_STAGES.join(", ")}`);
+  }
+  if (!(f.angle && IDEA_ANGLES.includes(f.angle)))
+    problems.push(`angle ${f.angle ? `"${f.angle}" ` : ""}must be one of ${IDEA_ANGLES.join(", ")}`);
+  if (!(f.format && IDEA_FORMATS.includes(f.format)))
+    problems.push(`format ${f.format ? `"${f.format}" ` : ""}must be one of ${IDEA_FORMATS.join(", ")}`);
+  return problems;
+}
+function parseIdea(id, markdown) {
+  const unparsable = frontmatterError(markdown);
+  if (unparsable) return { problems: [unparsable] };
+  const fm = frontmatterOf(markdown) ?? {};
+  const f = {
+    who: text(fm.who),
+    message: text(fm.message),
+    why: text(fm.why),
+    angle: text(fm.angle),
+    format: text(fm.format),
+    awareness: oneOf(AWARENESS_STAGES, fm.awareness),
+    awarenessWritten: text(fm.awareness)
+  };
+  const problems = fieldProblems(f);
+  const { who, message, why, angle, format, awareness } = f;
+  if (problems.length > 0 || !who || !message || !why || !awareness || !angle || !format) return { problems };
+  return {
+    idea: {
+      id,
+      who,
+      message,
+      evidence: evidenceList(fm.evidence),
+      awareness,
+      angle,
+      format,
+      job: fm.job === "closer" ? "closer" : "opener",
+      why,
+      status: oneOf(IDEA_STATUSES, fm.status) ?? "idea"
+    },
+    problems
+  };
+}
+var EVIDENCE_WEIGHT = {
+  observed: 3,
+  interpreted: 2,
+  hypothesized: 1,
+  generated: 0,
+  explore: 0
+};
+var LIVE_STATUSES = ["built", "testing", "winner"];
+function claimsOf(message) {
+  return [...message.matchAll(/\d[\d.,]*\s?(?:%|€|\$|£|x\b|k\b)?/gi)].map((m) => m[0].trim());
+}
+function figureOf(claim) {
+  return claim.replace(/[^\d]/g, "");
+}
+function figuresIn(text2) {
+  return new Set([...text2.matchAll(/\d(?:[\d.,]*\d)?/g)].map((m) => figureOf(m[0])));
+}
+function normalize(value) {
+  return value.toLowerCase().replace(/\s+/g, " ").trim();
+}
+function sentencesOf(message) {
+  return message.split(/[.!?]+(?:\s|$)/).filter((s) => s.trim().length > 0).length;
+}
+var SAME_WORDS = (a, b) => normalize(a) === normalize(b);
+function repeatedFailure(idea, failed, sameMessage) {
+  const lost = failed.find(
+    (f) => f.id !== idea.id && (sameMessage(f.message, idea.message) || f.angle === idea.angle && f.format === idea.format)
+  );
+  return lost ? [`says what "${lost.id}" said, and that idea failed in the account: change the message, not just the picture`] : [];
+}
+function likelyMeant(id, insights) {
+  const words = (text2) => new Set(
+    text2.toLowerCase().split(/[^\p{L}\p{N}]+/u).filter((w) => w.length >= 3)
+  );
+  const wanted = words(id);
+  let best;
+  for (const insight of insights.values()) {
+    const said = words(`${insight.id} ${insight.quote}`);
+    const shared = [...wanted].filter((w) => said.has(w)).length;
+    if (shared > 0 && shared > (best?.shared ?? 0)) best = { id: insight.id, shared };
+  }
+  return best?.id;
+}
+function backingOf(idea, insights, problems) {
+  const backing = idea.evidence.flatMap((id) => {
+    const insight = insights.get(id);
+    if (!insight) {
+      const meant = likelyMeant(id, insights);
+      problems.push(
+        `evidence "${id}" is not in src/content/insights/: ${meant ? `did you mean "${meant}"? ` : ""}name an insight on file by its id, or leave it out`
+      );
+    }
+    return insight ? [insight] : [];
+  });
+  return [...backing].sort((a, b) => EVIDENCE_WEIGHT[b.status] - EVIDENCE_WEIGHT[a.status])[0];
+}
+function unsourcedClaims(text2, corpusFigures) {
+  return claimsOf(text2).filter((claim) => {
+    const figure = figureOf(claim);
+    return figure !== "" && !corpusFigures.has(figure);
+  });
+}
+function claimProblems(message, corpusFigures) {
+  return unsourcedClaims(message, corpusFigures).map(
+    (claim) => `"${claim}" is in no customer quote, COMPANY.md or Knowledge entry: source it or drop it`
+  );
+}
+var MARKET_SOURCES = ["reddit", "forum", "web"];
+var TESTIMONIAL_FORMATS = ["review_screenshot", "testimonial_quote", "video_testimonial"];
+function fromMarket(insight) {
+  return insight?.sourceKind !== void 0 && MARKET_SOURCES.includes(insight.sourceKind);
+}
+function sourcesClaims(insight) {
+  return insight.status === "observed" && !fromMarket(insight);
+}
+function borrowedProof(idea, insights) {
+  return idea.evidence.find((id) => {
+    const insight = insights.get(id);
+    return fromMarket(insight) && insight?.type === "proof";
+  });
+}
+function fakeReviewProblem(idea, insights) {
+  if (!TESTIMONIAL_FORMATS.includes(idea.format)) return [];
+  const cited = idea.evidence.flatMap((id) => insights.get(id) ?? []);
+  if (cited.length === 0 || !cited.every(fromMarket)) return [];
+  return [
+    `${idea.format} needs a quote from our own customer (a review, testimonial, call or survey); every one cited was said by someone in the market. Pick another format, or cite our own customer`
+  ];
+}
+function warningsOf(idea, evidence, personas, insights) {
+  const warnings = [];
+  const borrowed = borrowedProof(idea, insights);
+  if (borrowed) {
+    warnings.push(
+      `"${borrowed}" was said by someone in the market, not a customer of ours: use their words for the problem, never show it as our review, testimonial or result`
+    );
+  }
+  if (sentencesOf(idea.message) > 1 || idea.message.split(/\s+/).length > 25) {
+    warnings.push(
+      'the message says more than one thing: keep one promise that still names what is offered ("a free roof survey that shows your real saving", never a slogan like "the numbers, explained"), the rest goes to the ad text'
+    );
+  }
+  if (personas.length > 0 && !personas.includes(idea.who)) {
+    warnings.push(`who "${idea.who}" is not a persona in the Knowledge (${personas.join(", ")})`);
+  }
+  if (evidence === "explore") {
+    warnings.push("no customer evidence: an explore bet. `baker research customers` may find some");
+  }
+  return warnings;
+}
+function checkOne(idea, ctx) {
+  const problems = [];
+  const best = backingOf(idea, ctx.insights, problems);
+  const evidence = best?.status ?? "explore";
+  problems.push(...claimProblems(idea.message, ctx.corpusFigures), ...fakeReviewProblem(idea, ctx.insights));
+  const duplicate = ctx.duplicateOf.get(idea.id);
+  if (duplicate) {
+    problems.push(
+      `same angle and format, or the same message, as "${duplicate}": to the platform it is the same ad. Change the angle or the format`
+    );
+  }
+  const gaps = [];
+  if (!ctx.covered.has(idea.awareness)) gaps.push(`no live ad speaks to ${idea.awareness} people`);
+  if (idea.job === "closer" && ctx.closersLive === 0) gaps.push("no live ad closes warm people");
+  return {
+    id: idea.id,
+    status: idea.status,
+    message: idea.message,
+    evidence,
+    ...best ? { quote: best.quote } : {},
+    awareness: idea.awareness,
+    angle: idea.angle,
+    format: idea.format,
+    problems,
+    warnings: [
+      ...warningsOf(idea, evidence, ctx.personas, ctx.insights),
+      ...repeatedFailure(idea, ctx.failed, ctx.sameMessage)
+    ],
+    gaps,
+    score: EVIDENCE_WEIGHT[evidence] + gaps.length - (problems.length > 0 ? 10 : 0)
+  };
+}
+function duplicatesOf(ideas, insights) {
+  const active = ideas.filter((i) => i.status !== "retired" && i.status !== "failed");
+  const strength = (idea) => Math.max(0, ...idea.evidence.map((id) => EVIDENCE_WEIGHT[insights.get(id)?.status ?? "explore"]));
+  const position = new Map(ideas.map((idea, index) => [idea.id, index]));
+  const order = [...active].sort(
+    (a, b) => Number(LIVE_STATUSES.includes(b.status)) - Number(LIVE_STATUSES.includes(a.status)) || strength(b) - strength(a) || (position.get(a.id) ?? 0) - (position.get(b.id) ?? 0)
+  );
+  const seenPairs = /* @__PURE__ */ new Map();
+  const seenMessages = /* @__PURE__ */ new Map();
+  const duplicateOf = /* @__PURE__ */ new Map();
+  for (const idea of order) {
+    const pair = `${idea.angle}\xD7${idea.format}`;
+    const message = normalize(idea.message);
+    const earlier = seenPairs.get(pair) ?? seenMessages.get(message);
+    if (earlier) duplicateOf.set(idea.id, earlier);
+    if (!seenPairs.has(pair)) seenPairs.set(pair, idea.id);
+    if (!seenMessages.has(message)) seenMessages.set(message, idea.id);
+  }
+  return duplicateOf;
+}
+function checkIdeas(input) {
+  const insights = new Map(input.insights.map((insight) => [insight.id, insight]));
+  const ownQuotes = input.insights.filter(sourcesClaims).map((i) => i.quote);
+  const corpusFigures = figuresIn(`${input.knowledge}
+${ownQuotes.join("\n")}`);
+  const covered = new Set(input.coveredAwareness);
+  const duplicateOf = duplicatesOf(input.ideas, insights);
+  const checks = input.ideas.map(
+    (idea) => checkOne(idea, {
+      insights,
+      corpusFigures,
+      covered,
+      duplicateOf,
+      personas: input.personas,
+      closersLive: input.closersLive,
+      failed: input.ideas.filter((i) => i.status === "failed"),
+      sameMessage: input.sameMessage ?? SAME_WORDS
+    })
+  );
+  const toBuild = (c) => c.status === "idea";
+  return checks.sort(
+    (a, b) => Number(toBuild(b)) - Number(toBuild(a)) || b.score - a.score || a.id.localeCompare(b.id)
+  );
+}
+
+// src/commands/creatives/ideas-judgments.ts
+var STATISTIC_QUESTION = `\`quote\` was filed as something a customer said. Is it instead a statistic about a group of people, a share or a figure from a survey, a study or an article ("39% of UK homeowners say\u2026", "a quarter of buyers\u2026", "1 in 3 owners\u2026"), rather than one person's own words about their own experience? A person giving their own number ("My bill dropped 40%") is their own words. The quote may be in any language.`;
+var STATISTIC_HELD = 0.65;
+var SAME_MESSAGE_QUESTION = `\`a\` and \`b\` are the messages of two ads. Do they make the same core promise to the viewer (the same benefit, the same reason to act), even when one adds a detail or a few words, says it in other words, or is in another language? Two messages that promise different things about the same product are not the same.`;
+var SAME_MESSAGE_HELD = 0.42;
+async function withStatisticsRead(insights, ask) {
+  const observed = insights.filter((i) => i.status === "observed");
+  if (observed.length === 0) return [...insights];
+  const answers = await ask(observed.map((i) => ({ instructions: { quote: i.quote, question: STATISTIC_QUESTION } })));
+  if (answers === null) return [...insights];
+  const statistics = new Set(observed.filter((_, i) => (answers[i] ?? 0) >= STATISTIC_HELD).map((i) => i.id));
+  return insights.map((i) => statistics.has(i.id) ? { ...i, status: "interpreted" } : i);
+}
+async function sameMessageRead(ideas, ask) {
+  const failed = ideas.filter((i) => i.status === "failed");
+  const pairs = failed.flatMap(
+    (f) => ideas.filter((i) => i.id !== f.id && !SAME_WORDS(i.message, f.message)).map((i) => [f.message, i.message])
+  );
+  if (pairs.length === 0) return SAME_WORDS;
+  const answers = await ask(pairs.map(([a, b]) => ({ instructions: { a, b, question: SAME_MESSAGE_QUESTION } })));
+  if (answers === null) return SAME_WORDS;
+  const same = new Set(
+    pairs.filter((_, i) => (answers[i] ?? 0) >= SAME_MESSAGE_HELD).map(([a, b]) => `${a}\0${b}`)
+  );
+  return (a, b) => SAME_WORDS(a, b) || same.has(`${a}\0${b}`) || same.has(`${b}\0${a}`);
+}
+
+// src/commands/creatives/ideas-workspace.ts
+import { readdir, readFile } from "fs/promises";
+import path from "path";
+var IDEAS_DIR = path.join("src", "creatives", "_ideas");
+var INSIGHTS_DIR = path.join("src", "content", "insights");
+async function markdownFiles(dir, recursive = false) {
+  const entries = await readdir(dir, { recursive }).catch(() => []);
+  return entries.filter((f) => f.endsWith(".md")).sort();
+}
+var idOf = (file) => file.replace(/\\/g, "/").replace(/\.md$/, "");
+function workspaceIdeasJudge(root) {
+  const cacheDir = path.join(root, "canvas", ".cache");
+  const spent = [];
+  return {
+    ask: rememberedJev(path.join(cacheDir, "ideas-answers.json"), (u) => spent.push(u)),
+    done: () => holdUnbilledSpend(cacheDir, spent.splice(0)).catch(() => void 0)
+  };
+}
+async function readInsights(root, opts = {}) {
+  const dir = path.join(root, INSIGHTS_DIR);
+  const insights = [];
+  for (const file of await markdownFiles(dir, true)) {
+    const insight = parseInsight(idOf(file), await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (insight) insights.push(insight);
+  }
+  if (opts.ask) return withStatisticsRead(insights, opts.ask);
+  const judge = workspaceIdeasJudge(root);
+  const read = await withStatisticsRead(insights, judge.ask);
+  await judge.done();
+  return read;
+}
+async function readIdeas(root) {
+  const dir = path.join(root, IDEAS_DIR);
+  const ideas = [];
+  const unreadable = [];
+  for (const file of await markdownFiles(dir)) {
+    const id = idOf(file);
+    const parsed = parseIdea(id, await readFile(path.join(dir, file), "utf8").catch(() => ""));
+    if (parsed.idea) ideas.push(parsed.idea);
+    else unreadable.push({ id, problems: parsed.problems });
+  }
+  return { ideas, unreadable };
+}
+async function readPersonaIds(root) {
+  return (await markdownFiles(path.join(root, "src", "content", "personas"), true)).map(idOf);
+}
+var MAX_KNOWLEDGE_CHARS = 2e5;
+async function readKnowledgeCorpus(root) {
+  const parts = [];
+  const company = await readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => "");
+  if (company) parts.push(company);
+  const content = path.join(root, "src", "content");
+  const insights = path.relative(content, path.join(root, INSIGHTS_DIR));
+  const files = (await markdownFiles(content, true)).filter((f) => !f.replace(/\\/g, "/").startsWith(`${insights}/`));
+  for (const file of files) {
+    parts.push(await readFile(path.join(content, file), "utf8").catch(() => ""));
+    if (parts.join("").length > MAX_KNOWLEDGE_CHARS) break;
+  }
+  return parts.join("\n").slice(0, MAX_KNOWLEDGE_CHARS);
+}
+async function readCreativeRecords(root) {
+  const dir = path.join(root, "src", "creatives");
+  const entries = await readdir(dir, { withFileTypes: true }).catch(() => []);
+  const records = [];
+  for (const entry of entries) {
+    if (!entry.isDirectory() || entry.name.startsWith("_")) continue;
+    const raw = await readFile(path.join(dir, entry.name, "_definition.md"), "utf8").catch(() => null);
+    if (raw === null) continue;
+    const fm = frontmatterOf(raw) ?? {};
+    const pick = (key) => typeof fm[key] === "string" && fm[key] ? { [key]: fm[key] } : {};
+    records.push({
+      slug: entry.name,
+      ...pick("status"),
+      ...pick("idea"),
+      ...pick("awareness"),
+      ...pick("angle"),
+      ...pick("kind")
+    });
+  }
+  return records;
+}
+var SHOWN_STATUSES = /* @__PURE__ */ new Set(["rendered", "published"]);
+function coverageOf(ideas, creatives) {
+  const live = ideas.filter((i) => i.status === "built" || i.status === "testing" || i.status === "winner");
+  const awareness = new Set(live.map((i) => i.awareness));
+  for (const creative of creatives) {
+    if (creative.awareness && SHOWN_STATUSES.has(creative.status ?? "")) awareness.add(creative.awareness);
+  }
+  return { coveredAwareness: [...awareness].sort(), closersLive: live.filter((i) => i.job === "closer").length };
+}
+
+export {
+  IDEA_ANGLES,
+  IDEA_VIDEO_FORMATS,
+  IDEA_FORMATS,
+  AWARENESS_STAGES,
+  figuresIn,
+  unsourcedClaims,
+  sourcesClaims,
+  checkIdeas,
+  sameMessageRead,
+  IDEAS_DIR,
+  workspaceIdeasJudge,
+  readInsights,
+  readIdeas,
+  readPersonaIds,
+  readKnowledgeCorpus,
+  readCreativeRecords,
+  coverageOf
+};
+//# sourceMappingURL=chunk-377O74GF.js.map