@koda-sl/baker-cli 0.442.0 → 0.443.0-dev.043c1d4ac

package/dist/chunk-OC5IJSIW.js

@@ -0,0 +1,420 @@
+import {
+  holdUnbilledSpend
+} from "./chunk-K3PN7TN5.js";
+import {
+  findWorkspaceRoot
+} from "./chunk-HIPDMQZ6.js";
+import {
+  bytesOf
+} from "./chunk-4SJDDGPV.js";
+import {
+  AD_DESCRIBE_MODEL
+} from "./chunk-OBDAYP2P.js";
+import {
+  askAboutImages
+} from "./chunk-RX6F3GEA.js";
+import {
+  apiGet
+} from "./chunk-XBOK23HI.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-NU7JSWVA.js";
+
+// src/commands/winning-ads/fit.ts
+import { mkdir, readdir, readFile, writeFile } from "fs/promises";
+import path from "path";
+import { defineCommand } from "citty";
+import sharp from "sharp";
+import { z } from "zod";
+
+// src/commands/canvas/library-reference.ts
+var LIBRARY_PLATFORMS = ["meta", "linkedin", "tiktok"];
+function resolveSourcePlatform(flag) {
+  const value = flag?.trim();
+  if (!value) return { ok: true, platform: "meta" };
+  if (LIBRARY_PLATFORMS.includes(value)) return { ok: true, platform: value };
+  return {
+    ok: false,
+    message: `--source-platform "${value}" is not a library platform. Use one of: ${LIBRARY_PLATFORMS.join(", ")}.`
+  };
+}
+async function fetchLibraryReference(adId, platform) {
+  const data = await apiGet("/api/ad-library/ad-content", { id: adId, platform });
+  if (!data?.ad) throw new Error(`the library returned no ad for ${adId} on ${platform}`);
+  return data.ad;
+}
+function filled(entries) {
+  return Object.fromEntries(
+    Object.entries(entries).filter(([, v]) => v !== null && v !== void 0 && !(Array.isArray(v) && v.length === 0))
+  );
+}
+function libraryReferenceBlock(ad, ids) {
+  const textBlocks = ad.on_screen_text.flatMap(
+    (o) => o.text ? [{ text: o.text, ...o.role ? { role: o.role } : {}, ...o.position ? { position: o.position } : {} }] : []
+  );
+  const advertiser = ad.advertiser ?? void 0;
+  const advertiserId = ids.advertiserId ?? ad.advertiser_id ?? void 0;
+  return {
+    ad_id: ids.adId,
+    platform: ids.platform,
+    ...advertiser ? { advertiser } : {},
+    ...advertiserId ? { advertiser_id: advertiserId } : {},
+    ...ad.layout.format_pattern ? { format_pattern: ad.layout.format_pattern } : {},
+    layout: filled({
+      composition: ad.layout.composition,
+      focal_subject: ad.layout.focal_subject,
+      aspect_ratio: ad.layout.aspect_ratio,
+      background: ad.layout.background,
+      palette_mood: ad.layout.palette_mood,
+      colors: ad.layout.colors,
+      production: ad.layout.production,
+      aesthetic: ad.layout.aesthetic,
+      cta_in_image: ad.layout.cta_in_image,
+      markers: ad.layout.markers
+    }),
+    message: filled({
+      mechanism: ad.message.mechanism,
+      awareness: ad.message.awareness_stage,
+      sophistication: ad.message.sophistication,
+      angle: ad.angle,
+      hook_archetype: ad.hook_archetype,
+      pain_points: ad.message.pain_points,
+      desires: ad.message.desires,
+      value_props: ad.message.value_props,
+      objections_handled: ad.message.objections_handled,
+      proof: ad.message.proof,
+      risk_reversal: ad.message.risk_reversal
+    }),
+    offer: filled({
+      offer_type: ad.offer.offer_type,
+      pricing_model: ad.offer.pricing_model,
+      entry_price: ad.offer.entry_price,
+      no_credit_card: ad.offer.no_credit_card,
+      guarantee: ad.offer.guarantee,
+      guarantee_days: ad.offer.guarantee_days,
+      urgency: ad.offer.urgency,
+      bonus: ad.offer.bonus
+    }),
+    text_blocks: textBlocks,
+    copy: filled({ primary_text: ad.primary_text, headline: ad.headline, cta: ad.cta })
+  };
+}
+function referenceDescribeContext(reference, agentContext) {
+  const own = agentContext?.trim() || void 0;
+  if (!reference) return own;
+  const facts = [];
+  if (reference.advertiser) facts.push(`advertiser: ${reference.advertiser}`);
+  if (reference.format_pattern) facts.push(`container (format_pattern): ${reference.format_pattern}`);
+  if (typeof reference.layout.composition === "string") facts.push(`composition: ${reference.layout.composition}`);
+  if (typeof reference.message.mechanism === "string") facts.push(`persuasion mechanism: ${reference.message.mechanism}`);
+  if (typeof reference.message.awareness === "string") facts.push(`awareness stage: ${reference.message.awareness}`);
+  if (typeof reference.offer.offer_type === "string") facts.push(`offer: ${reference.offer.offer_type}`);
+  if (reference.text_blocks.length > 0) {
+    facts.push(
+      `text blocks: ${reference.text_blocks.map((b) => `"${b.text}"${b.role ? ` (${b.role})` : ""}`).join("; ")}`
+    );
+  }
+  const library = `The ads library has already read this ad: ${facts.join(". ")}. Your blueprint must agree with it on the container and the mechanism; refine and detail them, never contradict them, and transcribe the text blocks exactly.`;
+  return own ? `${own}. ${library}` : library;
+}
+function mergeReferenceIntoBlueprint(blueprint, reference) {
+  if (!reference || !blueprint || typeof blueprint !== "object" || Array.isArray(blueprint)) return blueprint;
+  return { ...blueprint, reference };
+}
+
+// src/commands/winning-ads/fit.ts
+var Layers = z.object({
+  disguise: z.string().optional(),
+  voice: z.string().optional(),
+  trigger: z.string().optional(),
+  attention: z.string().optional(),
+  logic: z.string().optional()
+}).strip();
+var FitAnswerSchema = z.object({
+  why_it_wins: Layers.default({}),
+  load_bearing: z.array(
+    z.object({
+      element: z.string().trim().min(1),
+      needs: z.string().optional(),
+      have: z.enum(["have", "adapt", "missing"]),
+      ours: z.string().optional()
+    }).strip()
+  ).default([]),
+  verdict: z.enum(["use", "adapt", "reject"]),
+  transfer_note: z.string().optional(),
+  brand_presence: z.enum(["native", "standard"]).optional(),
+  recognition: z.string().optional()
+});
+function buildFitPrompt(input) {
+  const lib = input.library;
+  const facts = [
+    lib.advertiser ? `advertiser: ${lib.advertiser}` : "",
+    lib.format_pattern ? `container: ${lib.format_pattern}` : "",
+    lib.mechanism ? `persuasion mechanism: ${lib.mechanism}` : "",
+    lib.awareness ? `awareness stage: ${lib.awareness}` : "",
+    lib.offer ? `offer: ${lib.offer}` : "",
+    lib.text && lib.text.length > 0 ? `its words: ${lib.text.map((t) => `"${t}"`).join("; ")}` : ""
+  ].filter(Boolean);
+  return [
+    "The image is a winning ad by another advertiser. We want to build an ad for OUR company on its concept: keep why it wins, change everything else to ours.",
+    ...facts.length > 0 ? [`The ads library read it as: ${facts.join(". ")}.`] : [],
+    "",
+    "What OUR company has (its own documents):",
+    input.knowledge.trim() || "(nothing written down yet)",
+    "",
+    "Answer in English:",
+    "why_it_wins, in layers, one short phrase each, empty when a layer does nothing: disguise (what the ad pretends to be: a note, a tweet, a newspaper, a chat, a plain ad), voice (who speaks and how: a peer, a founder, a brand), trigger (the emotion or need it pulls: a free gift, fear of a hidden loss, status, curiosity), attention (what stops the scroll), logic (why it convinces: reciprocity, social proof, a comparison, a price anchor).",
+    "load_bearing: the 1-4 elements the ad stops working without (never decoration), each with: element, needs (what it takes to carry it), have (have: we have it as it is; adapt: we can carry it with something of ours; missing: we have nothing that carries it), ours (what of ours carries it, when we have or can adapt it; never invent an offer, a gift, a price, a review or a customer we do not have).",
+    "verdict: use (it transfers as it is), adapt (it transfers with ours in place of theirs), reject (a load-bearing element is missing: without it our version loses why it wins).",
+    "transfer_note: one sentence on how the idea becomes ours, or why it cannot.",
+    "brand_presence: native when the disguise only works without looking like an ad (the logo as the sender's picture, no big button), else standard.",
+    'recognition: what kind of product a stranger must take OUR version for in one second, never its format ("a trade course", "a social media API for developers", "a payroll app").',
+    "",
+    'Reply with only this JSON: {"why_it_wins":{"disguise":"","voice":"","trigger":"","attention":"","logic":""},"load_bearing":[{"element":"","needs":"","have":"have|adapt|missing","ours":""}],"verdict":"use|adapt|reject","transfer_note":"","brand_presence":"native|standard","recognition":""}'
+  ].join("\n");
+}
+function fitHints(fit, adId, platform = "meta") {
+  const missing = fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
+  if (fit.verdict === "reject" || missing.length > 0) {
+    return [
+      `Pick another reference: this one wins on ${missing.length > 0 ? missing.map((m) => `"${m}"`).join(" and ") : "something we cannot supply"}, and our version would lose why it won.${fit.transfer_note ? ` ${fit.transfer_note}` : ""} Do not stop or ask the person: check the next candidates (\`baker winning-ads fit <adId> --platform ${platform}\`, about three) and scaffold the first that fits.`
+    ];
+  }
+  return [
+    `It fits (${fit.verdict}). Scaffold it: \`baker canvas scaffold-static-ad --source-ad-id ${adId} --source-platform ${platform} --slug <slug>\`: prompt.json's \`concept\` is seeded from this fit, and every render keeps ${fit.load_bearing.map((l) => `"${l.element}"`).join(", ") || "its idea"}.`,
+    ...fit.brand_presence === "native" ? [
+      "The concept is a native disguise: the brand shows as the sender (the logo small, as its picture or signature) and there is no big button; prompt.json says `brand_presence: native`."
+    ] : []
+  ];
+}
+function conceptFromFit(fit, adId) {
+  return {
+    concept: {
+      reference_ad_id: adId,
+      why_it_wins: fit.why_it_wins,
+      load_bearing: fit.load_bearing,
+      verdict: fit.verdict,
+      ...fit.transfer_note ? { transfer_note: fit.transfer_note } : {}
+    },
+    ...fit.brand_presence ? { brand_presence: fit.brand_presence } : {},
+    ...fit.recognition ? { recognition: fit.recognition } : {}
+  };
+}
+var MAX_DOC_CHARS = 1500;
+var MAX_ENTRY_CHARS = 400;
+var KNOWLEDGE_COLLECTIONS = ["offers", "products", "personas"];
+function readText(file) {
+  return readFile(file, "utf8").catch(() => null);
+}
+async function readKnowledge(root) {
+  const parts = [];
+  const company = await readText(path.join(root, "COMPANY.md"));
+  if (company) parts.push(`COMPANY.md:
+${company.slice(0, MAX_DOC_CHARS)}`);
+  const brand = await readText(path.join(root, "src", "brand", "BRAND.md"));
+  if (brand) parts.push(`BRAND.md (start):
+${brand.slice(0, MAX_DOC_CHARS)}`);
+  for (const collection of KNOWLEDGE_COLLECTIONS) {
+    const dir = path.join(root, "src", "content", collection);
+    const files = (await readdir(dir, { recursive: true }).catch(() => [])).filter(
+      (f) => f.endsWith(".md")
+    );
+    for (const file of files.sort().slice(0, 12)) {
+      const text = await readText(path.join(dir, file));
+      if (text) parts.push(`${collection}/${file}:
+${text.slice(0, MAX_ENTRY_CHARS)}`);
+    }
+  }
+  return parts.join("\n\n");
+}
+var ReviewSchema = z.object({
+  reviewText: z.string(),
+  sourceType: z.string().optional(),
+  rating: z.number().optional()
+});
+function reviewsForFit(data) {
+  const list = Array.isArray(data) ? data : [];
+  const lines = list.slice(0, 15).flatMap((item) => {
+    const review = ReviewSchema.safeParse(item);
+    if (!review.success || !review.data.reviewText.trim()) return [];
+    const { reviewText, sourceType, rating } = review.data;
+    const label = [sourceType, rating !== void 0 ? `${rating}\u2605` : ""].filter(Boolean).join(" ");
+    return [`- ${label ? `${label} ` : ""}"${reviewText.slice(0, 160)}"`];
+  });
+  return lines.length > 0 ? `Reviews we have (${lines.length}):
+${lines.join("\n")}` : "Reviews we have: none on file.";
+}
+async function readReviews() {
+  try {
+    return reviewsForFit(await apiGet("/api/testimonials", { limit: "15" }));
+  } catch {
+    return "";
+  }
+}
+function fitCachePath(root, platform, adId) {
+  return path.join(root, "canvas", ".cache", "fit", `${platform}-${adId.replace(/[^a-zA-Z0-9_-]/g, "_")}.json`);
+}
+async function readCachedFit(root, platform, adId) {
+  const raw = await readText(fitCachePath(root, platform, adId));
+  if (!raw) return null;
+  try {
+    const parsed = FitAnswerSchema.safeParse(JSON.parse(raw));
+    return parsed.success ? parsed.data : null;
+  } catch {
+    return null;
+  }
+}
+var DESCRIPTION = "Does a winning ad fit this company? One vision call reads the reference beside what the company has (COMPANY.md, the brand's rules, the offers, products and personas in the Knowledge, its reviews) and says why the ad wins (disguise, voice, trigger, attention, logic), the elements it stops working without, whether we have each, and a verdict: use, adapt or reject. Start here before scaffolding a static ad from the library: check about three candidates, scaffold only one that fits. `baker canvas scaffold-static-ad --source-ad-id <adId>` then seeds prompt.json's `concept` from this verdict, and a run refuses a rejected concept. Example: baker winning-ads fit 1310524137919413 --platform meta. Output is compact; --full adds the whole read.";
+var ARGS = {
+  "ad-id": { type: "positional", required: true, description: "The library ad id (from search/winners/feed)." },
+  platform: {
+    type: "string",
+    required: false,
+    description: "Which platform the ad id is on: meta|linkedin|tiktok (default meta)."
+  },
+  full: {
+    type: "boolean",
+    required: false,
+    default: false,
+    description: "Add the whole read: every layer, need and note."
+  }
+};
+registerSchema({ command: "winning-ads.fit", description: DESCRIPTION, args: ARGS });
+async function pictureOf(url) {
+  if (!url) return null;
+  try {
+    const bytes = await bytesOf(url);
+    return (await sharp(bytes).resize(1024, 1024, { fit: "inside" }).jpeg({ quality: 85 }).toBuffer()).toString(
+      "base64"
+    );
+  } catch {
+    return null;
+  }
+}
+function libraryRead(ad) {
+  return {
+    ...ad.advertiser ? { advertiser: ad.advertiser } : {},
+    ...ad.layout.format_pattern ? { format_pattern: ad.layout.format_pattern } : {},
+    ...ad.message.mechanism ? { mechanism: ad.message.mechanism } : {},
+    ...ad.message.awareness_stage ? { awareness: ad.message.awareness_stage } : {},
+    ...ad.offer.offer_type ? { offer: ad.offer.offer_type } : {},
+    text: ad.on_screen_text.flatMap((o) => o.text ? [o.text] : []).slice(0, 10)
+  };
+}
+async function fitOnce(root, platform, adId, ask) {
+  const cached = await readCachedFit(root, platform, adId);
+  if (cached) return cached;
+  const fit = await ask();
+  if (!fit) return null;
+  const file = fitCachePath(root, platform, adId);
+  await mkdir(path.dirname(file), { recursive: true });
+  await writeFile(file, `${JSON.stringify(fit, null, 2)}
+`, "utf8");
+  return fit;
+}
+async function askFit(jpeg, prompt, onSpend) {
+  for (let attempt = 0; attempt < 2; attempt++) {
+    const parsed = FitAnswerSchema.safeParse(await askAboutImages(AD_DESCRIBE_MODEL, [jpeg], prompt, onSpend));
+    if (parsed.success) return parsed.data;
+  }
+  return null;
+}
+async function fitReference(root, platform, adId) {
+  let failure = null;
+  const fit = await fitOnce(root, platform, adId, async () => {
+    let ad;
+    try {
+      ad = await fetchLibraryReference(adId, platform);
+    } catch (e) {
+      failure = {
+        code: "NOT_FOUND",
+        message: `The library could not return ad ${adId} on ${platform} (${e instanceof Error ? e.message : String(e)}).`,
+        fix: "Check the ad id and --platform against `baker winning-ads search`."
+      };
+      return null;
+    }
+    const jpeg = await pictureOf(ad.media_url);
+    if (!jpeg) {
+      failure = {
+        code: "NOT_FOUND",
+        message: `Ad ${adId} has no picture the fit can read.`,
+        fix: "Pick a static ad with a picture."
+      };
+      return null;
+    }
+    const knowledge = [await readKnowledge(root), await readReviews()].filter(Boolean).join("\n\n");
+    const prompt = buildFitPrompt({ library: libraryRead(ad), knowledge });
+    const spent = [];
+    const answer = await askFit(jpeg, prompt, (u) => spent.push(u));
+    await holdUnbilledSpend(path.join(root, "canvas", ".cache"), spent);
+    return answer;
+  });
+  if (fit) return { ok: true, fit };
+  return {
+    ok: false,
+    error: failure ?? {
+      code: "UNAVAILABLE",
+      message: "The fit model did not answer (no gateway key here, or it failed twice).",
+      fix: "Run it again, or read the reference yourself with `baker winning-ads content <adId> --full` and write prompt.json's `concept` by hand."
+    }
+  };
+}
+var fitCommand = defineCommand({
+  meta: { name: "fit", description: DESCRIPTION },
+  args: ARGS,
+  async run({ args }) {
+    const adId = String(args["ad-id"]);
+    const platformResult = resolveSourcePlatform(args.platform ? String(args.platform) : void 0);
+    if (!platformResult.ok) {
+      writeJson({ ok: false, error: { code: "INVALID_ARGUMENT", message: platformResult.message } });
+      process.exit(1);
+    }
+    const platform = platformResult.platform;
+    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();
+    const result = await fitReference(root, platform, adId);
+    if (!result.ok) {
+      writeJson({ ok: false, error: result.error });
+      process.exit(1);
+    }
+    const fit = result.fit;
+    const why = [fit.why_it_wins.disguise, fit.why_it_wins.trigger, fit.why_it_wins.logic].filter(Boolean).join("; ");
+    writeJson({
+      ok: true,
+      data: {
+        ad_id: adId,
+        verdict: fit.verdict,
+        why_it_wins: why,
+        load_bearing: fit.load_bearing.map((l) => ({
+          element: l.element,
+          have: l.have,
+          ...l.ours ? { ours: l.ours } : {}
+        })),
+        ...fit.brand_presence ? { brand_presence: fit.brand_presence } : {},
+        ...args.full ? { read: fit } : {}
+      },
+      hints: fitHints(fit, adId, platform)
+    });
+  }
+});
+
+export {
+  LIBRARY_PLATFORMS,
+  resolveSourcePlatform,
+  fetchLibraryReference,
+  libraryReferenceBlock,
+  referenceDescribeContext,
+  mergeReferenceIntoBlueprint,
+  FitAnswerSchema,
+  buildFitPrompt,
+  fitHints,
+  conceptFromFit,
+  readKnowledge,
+  reviewsForFit,
+  fitCachePath,
+  readCachedFit,
+  fitOnce,
+  fitReference,
+  fitCommand
+};
+//# sourceMappingURL=chunk-OC5IJSIW.js.map

package/dist/chunk-OC5IJSIW.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/winning-ads/fit.ts","../src/commands/canvas/library-reference.ts"],"sourcesContent":["/**\n * Does this winning ad fit this company, and what would we have to supply to keep why it won?\n *\n * Audited Sept 2026: of 33 creatives built from winning ads, 12 lost the concept. References\n * were picked whose load-bearing ingredient we could not supply (a gift, a peer's voice, priced\n * tiers, a native disguise our \"big logo, big button\" rule broke), and nothing said so until the\n * finished ad came back as a feature list in a notes app. So before scaffolding, one vision call\n * reads the reference beside what the company has (COMPANY.md, the brand's rules, the offers,\n * products and personas in the Knowledge, its reviews) and says, in layers, why the ad wins, what\n * each load-bearing element needs, whether we have it, and a verdict: use, adapt or reject. The\n * agent checks about three candidates and scaffolds only one that fits; the scaffold seeds the ad\n * spec's `concept` from the verdict, and `baker canvas run` refuses a `reject`.\n */\nimport { mkdir, readdir, readFile, writeFile } from \"node:fs/promises\";\nimport path from \"node:path\";\nimport { AD_DESCRIBE_MODEL } from \"@baker/canvas-contract\";\nimport { defineCommand } from \"citty\";\nimport sharp from \"sharp\";\nimport { z } from \"zod\";\nimport { apiGet } from \"../../client.ts\";\nimport { askAboutImages, type ReviewUsage } from \"../../engine/nodes/local/lib/render-review.ts\";\nimport { bytesOf } from \"../../engine/nodes/local/lib/static-review.ts\";\nimport { writeJson } from \"../../output.ts\";\nimport { registerSchema } from \"../../schemas.ts\";\nimport { fetchLibraryReference, type LibraryPlatform, resolveSourcePlatform } from \"../canvas/library-reference.ts\";\nimport { findWorkspaceRoot } from \"../canvas/normalize-paths.ts\";\nimport { holdUnbilledSpend } from \"../canvas/unbilled-spend.ts\";\n\nconst Layers = z\n  .object({\n    disguise: z.string().optional(),\n    voice: z.string().optional(),\n    trigger: z.string().optional(),\n    attention: z.string().optional(),\n    logic: z.string().optional(),\n  })\n  .strip();\n\n/** What the fit model answers. */\nexport const FitAnswerSchema = z.object({\n  why_it_wins: Layers.default({}),\n  load_bearing: z\n    .array(\n      z\n        .object({\n          element: z.string().trim().min(1),\n          needs: z.string().optional(),\n          have: z.enum([\"have\", \"adapt\", \"missing\"]),\n          ours: z.string().optional(),\n        })\n        .strip(),\n    )\n    .default([]),\n  verdict: z.enum([\"use\", \"adapt\", \"reject\"]),\n  transfer_note: z.string().optional(),\n  brand_presence: z.enum([\"native\", \"standard\"]).optional(),\n  recognition: z.string().optional(),\n});\nexport type FitAnswer = z.infer<typeof FitAnswerSchema>;\n\n/** The library's read of the reference, as far as the fit needs it. */\nexport type FitLibraryRead = {\n  advertiser?: string;\n  format_pattern?: string;\n  mechanism?: string;\n  awareness?: string;\n  offer?: string;\n  text?: string[];\n};\n\n/**\n * The fit model's prompt: the company first, then the question, the answer a fixed JSON the code\n * reads. The layers are the ones the ad spec's `concept` keeps. Pure.\n */\nexport function buildFitPrompt(input: { library: FitLibraryRead; knowledge: string }): string {\n  const lib = input.library;\n  const facts = [\n    lib.advertiser ? `advertiser: ${lib.advertiser}` : \"\",\n    lib.format_pattern ? `container: ${lib.format_pattern}` : \"\",\n    lib.mechanism ? `persuasion mechanism: ${lib.mechanism}` : \"\",\n    lib.awareness ? `awareness stage: ${lib.awareness}` : \"\",\n    lib.offer ? `offer: ${lib.offer}` : \"\",\n    lib.text && lib.text.length > 0 ? `its words: ${lib.text.map((t) => `\"${t}\"`).join(\"; \")}` : \"\",\n  ].filter(Boolean);\n  return [\n    \"The image is a winning ad by another advertiser. We want to build an ad for OUR company on its concept: keep why it wins, change everything else to ours.\",\n    ...(facts.length > 0 ? [`The ads library read it as: ${facts.join(\". \")}.`] : []),\n    \"\",\n    \"What OUR company has (its own documents):\",\n    input.knowledge.trim() || \"(nothing written down yet)\",\n    \"\",\n    \"Answer in English:\",\n    \"why_it_wins, in layers, one short phrase each, empty when a layer does nothing: disguise (what the ad pretends to be: a note, a tweet, a newspaper, a chat, a plain ad), voice (who speaks and how: a peer, a founder, a brand), trigger (the emotion or need it pulls: a free gift, fear of a hidden loss, status, curiosity), attention (what stops the scroll), logic (why it convinces: reciprocity, social proof, a comparison, a price anchor).\",\n    \"load_bearing: the 1-4 elements the ad stops working without (never decoration), each with: element, needs (what it takes to carry it), have (have: we have it as it is; adapt: we can carry it with something of ours; missing: we have nothing that carries it), ours (what of ours carries it, when we have or can adapt it; never invent an offer, a gift, a price, a review or a customer we do not have).\",\n    \"verdict: use (it transfers as it is), adapt (it transfers with ours in place of theirs), reject (a load-bearing element is missing: without it our version loses why it wins).\",\n    \"transfer_note: one sentence on how the idea becomes ours, or why it cannot.\",\n    \"brand_presence: native when the disguise only works without looking like an ad (the logo as the sender's picture, no big button), else standard.\",\n    'recognition: what kind of product a stranger must take OUR version for in one second, never its format (\"a trade course\", \"a social media API for developers\", \"a payroll app\").',\n    \"\",\n    'Reply with only this JSON: {\"why_it_wins\":{\"disguise\":\"\",\"voice\":\"\",\"trigger\":\"\",\"attention\":\"\",\"logic\":\"\"},\"load_bearing\":[{\"element\":\"\",\"needs\":\"\",\"have\":\"have|adapt|missing\",\"ours\":\"\"}],\"verdict\":\"use|adapt|reject\",\"transfer_note\":\"\",\"brand_presence\":\"native|standard\",\"recognition\":\"\"}',\n  ].join(\"\\n\");\n}\n\n/** What the agent does next with a fit. Pure. */\nexport function fitHints(fit: FitAnswer, adId: string, platform = \"meta\"): string[] {\n  const missing = fit.load_bearing.filter((l) => l.have === \"missing\" && !l.ours?.trim()).map((l) => l.element);\n  if (fit.verdict === \"reject\" || missing.length > 0) {\n    return [\n      `Pick another reference: this one wins on ${missing.length > 0 ? missing.map((m) => `\"${m}\"`).join(\" and \") : \"something we cannot supply\"}, and our version would lose why it won.${fit.transfer_note ? ` ${fit.transfer_note}` : \"\"} Do not stop or ask the person: check the next candidates (\\`baker winning-ads fit <adId> --platform ${platform}\\`, about three) and scaffold the first that fits.`,\n    ];\n  }\n  return [\n    `It fits (${fit.verdict}). Scaffold it: \\`baker canvas scaffold-static-ad --source-ad-id ${adId} --source-platform ${platform} --slug <slug>\\`: prompt.json's \\`concept\\` is seeded from this fit, and every render keeps ${fit.load_bearing.map((l) => `\"${l.element}\"`).join(\", \") || \"its idea\"}.`,\n    ...(fit.brand_presence === \"native\"\n      ? [\n          \"The concept is a native disguise: the brand shows as the sender (the logo small, as its picture or signature) and there is no big button; prompt.json says `brand_presence: native`.\",\n        ]\n      : []),\n  ];\n}\n\n/** The ad spec fields a fit seeds: `concept`, `brand_presence`, `recognition`. Pure. */\nexport function conceptFromFit(fit: FitAnswer, adId: string) {\n  return {\n    concept: {\n      reference_ad_id: adId,\n      why_it_wins: fit.why_it_wins,\n      load_bearing: fit.load_bearing,\n      verdict: fit.verdict,\n      ...(fit.transfer_note ? { transfer_note: fit.transfer_note } : {}),\n    },\n    ...(fit.brand_presence ? { brand_presence: fit.brand_presence } : {}),\n    ...(fit.recognition ? { recognition: fit.recognition } : {}),\n  };\n}\n\nconst MAX_DOC_CHARS = 1500;\nconst MAX_ENTRY_CHARS = 400;\nconst KNOWLEDGE_COLLECTIONS = [\"offers\", \"products\", \"personas\"] as const;\n\nfunction readText(file: string): Promise<string | null> {\n  return readFile(file, \"utf8\").catch(() => null);\n}\n\n/**\n * What the company has, as the fit reads it: COMPANY.md, the head of BRAND.md, and every entry of\n * the offers, products and personas in the Knowledge, each cut short. Never throws.\n */\nexport async function readKnowledge(root: string): Promise<string> {\n  const parts: string[] = [];\n  const company = await readText(path.join(root, \"COMPANY.md\"));\n  if (company) parts.push(`COMPANY.md:\\n${company.slice(0, MAX_DOC_CHARS)}`);\n  const brand = await readText(path.join(root, \"src\", \"brand\", \"BRAND.md\"));\n  if (brand) parts.push(`BRAND.md (start):\\n${brand.slice(0, MAX_DOC_CHARS)}`);\n  for (const collection of KNOWLEDGE_COLLECTIONS) {\n    const dir = path.join(root, \"src\", \"content\", collection);\n    const files = ((await readdir(dir, { recursive: true }).catch(() => [])) as string[]).filter((f) =>\n      f.endsWith(\".md\"),\n    );\n    for (const file of files.sort().slice(0, 12)) {\n      const text = await readText(path.join(dir, file));\n      if (text) parts.push(`${collection}/${file}:\\n${text.slice(0, MAX_ENTRY_CHARS)}`);\n    }\n  }\n  return parts.join(\"\\n\\n\");\n}\n\n/** One review as the testimonials route returns it, read loosely so a new field never empties the list. */\nconst ReviewSchema = z.object({\n  reviewText: z.string(),\n  sourceType: z.string().optional(),\n  rating: z.number().optional(),\n});\n\n/** The company's reviews (`/api/testimonials`, a plain list), as a few lines the fit can weigh proof against. Pure. */\nexport function reviewsForFit(data: unknown): string {\n  const list = Array.isArray(data) ? data : [];\n  const lines = list.slice(0, 15).flatMap((item) => {\n    const review = ReviewSchema.safeParse(item);\n    if (!review.success || !review.data.reviewText.trim()) return [];\n    const { reviewText, sourceType, rating } = review.data;\n    const label = [sourceType, rating !== undefined ? `${rating}★` : \"\"].filter(Boolean).join(\" \");\n    return [`- ${label ? `${label} ` : \"\"}\"${reviewText.slice(0, 160)}\"`];\n  });\n  return lines.length > 0\n    ? `Reviews we have (${lines.length}):\\n${lines.join(\"\\n\")}`\n    : \"Reviews we have: none on file.\";\n}\n\n/** The company's reviews for the fit. Never throws. */\nasync function readReviews(): Promise<string> {\n  try {\n    return reviewsForFit(await apiGet<unknown>(\"/api/testimonials\", { limit: \"15\" }));\n  } catch {\n    return \"\";\n  }\n}\n\n/** Where a fit is kept, so the scaffold of the same reference seeds its concept from it. */\nexport function fitCachePath(root: string, platform: string, adId: string): string {\n  return path.join(root, \"canvas\", \".cache\", \"fit\", `${platform}-${adId.replace(/[^a-zA-Z0-9_-]/g, \"_\")}.json`);\n}\n\n/** The fit this workspace made of a reference, or null. Never throws. */\nexport async function readCachedFit(root: string, platform: string, adId: string): Promise<FitAnswer | null> {\n  const raw = await readText(fitCachePath(root, platform, adId));\n  if (!raw) return null;\n  try {\n    const parsed = FitAnswerSchema.safeParse(JSON.parse(raw));\n    return parsed.success ? parsed.data : null;\n  } catch {\n    return null;\n  }\n}\n\nconst DESCRIPTION =\n  \"Does a winning ad fit this company? One vision call reads the reference beside what the company has (COMPANY.md, the brand's rules, the offers, products and personas in the Knowledge, its reviews) and says why the ad wins (disguise, voice, trigger, attention, logic), the elements it stops working without, whether we have each, and a verdict: use, adapt or reject. Start here before scaffolding a static ad from the library: check about three candidates, scaffold only one that fits. `baker canvas scaffold-static-ad --source-ad-id <adId>` then seeds prompt.json's `concept` from this verdict, and a run refuses a rejected concept. Example: baker winning-ads fit 1310524137919413 --platform meta. Output is compact; --full adds the whole read.\";\n\nconst ARGS = {\n  \"ad-id\": { type: \"positional\", required: true, description: \"The library ad id (from search/winners/feed).\" },\n  platform: {\n    type: \"string\",\n    required: false,\n    description: \"Which platform the ad id is on: meta|linkedin|tiktok (default meta).\",\n  },\n  full: {\n    type: \"boolean\",\n    required: false,\n    default: false,\n    description: \"Add the whole read: every layer, need and note.\",\n  },\n} as const;\n\nregisterSchema({ command: \"winning-ads.fit\", description: DESCRIPTION, args: ARGS });\n\ntype LibraryAd = Awaited<ReturnType<typeof fetchLibraryReference>>;\n\n/** The reference's picture as a JPEG the vision model reads, null when it has none to read. */\nasync function pictureOf(url: string | null | undefined): Promise<string | null> {\n  if (!url) return null;\n  try {\n    const bytes = await bytesOf(url);\n    return (await sharp(bytes).resize(1024, 1024, { fit: \"inside\" }).jpeg({ quality: 85 }).toBuffer()).toString(\n      \"base64\",\n    );\n  } catch {\n    return null;\n  }\n}\n\n/** What the library already read of the ad, to ground the fit. */\nfunction libraryRead(ad: LibraryAd) {\n  return {\n    ...(ad.advertiser ? { advertiser: ad.advertiser } : {}),\n    ...(ad.layout.format_pattern ? { format_pattern: ad.layout.format_pattern } : {}),\n    ...(ad.message.mechanism ? { mechanism: ad.message.mechanism } : {}),\n    ...(ad.message.awareness_stage ? { awareness: ad.message.awareness_stage } : {}),\n    ...(ad.offer.offer_type ? { offer: ad.offer.offer_type } : {}),\n    text: ad.on_screen_text.flatMap((o) => (o.text ? [o.text] : [])).slice(0, 10),\n  };\n}\n\n/**\n * The fit this workspace already made of the ad, else a new one from `ask`, kept for next time:\n * asking again is free, and a `reject` stays a reject (the scaffold's concept gate reads it).\n */\nexport async function fitOnce(\n  root: string,\n  platform: string,\n  adId: string,\n  ask: () => Promise<FitAnswer | null>,\n): Promise<FitAnswer | null> {\n  const cached = await readCachedFit(root, platform, adId);\n  if (cached) return cached;\n  const fit = await ask();\n  if (!fit) return null;\n  const file = fitCachePath(root, platform, adId);\n  await mkdir(path.dirname(file), { recursive: true });\n  await writeFile(file, `${JSON.stringify(fit, null, 2)}\\n`, \"utf8\");\n  return fit;\n}\n\n/** The fit, asked at most twice; null when the model never answered in shape. */\nasync function askFit(jpeg: string, prompt: string, onSpend: (usage: ReviewUsage) => void): Promise<FitAnswer | null> {\n  for (let attempt = 0; attempt < 2; attempt++) {\n    const parsed = FitAnswerSchema.safeParse(await askAboutImages(AD_DESCRIBE_MODEL, [jpeg], prompt, onSpend));\n    if (parsed.success) return parsed.data;\n  }\n  return null;\n}\n\nexport type FitFailure = { code: \"NOT_FOUND\" | \"UNAVAILABLE\"; message: string; fix: string };\n\n/**\n * The fit of one library ad for this workspace's company: cached, else one vision call. Never\n * exits; a reference the library cannot return, one with no picture, or a model that does not\n * answer is a failure the caller reports.\n */\nexport async function fitReference(\n  root: string,\n  platform: LibraryPlatform,\n  adId: string,\n): Promise<{ ok: true; fit: FitAnswer } | { ok: false; error: FitFailure }> {\n  let failure = null as FitFailure | null;\n  const fit = await fitOnce(root, platform, adId, async () => {\n    let ad: LibraryAd;\n    try {\n      ad = await fetchLibraryReference(adId, platform);\n    } catch (e) {\n      failure = {\n        code: \"NOT_FOUND\",\n        message: `The library could not return ad ${adId} on ${platform} (${e instanceof Error ? e.message : String(e)}).`,\n        fix: \"Check the ad id and --platform against `baker winning-ads search`.\",\n      };\n      return null;\n    }\n    const jpeg = await pictureOf(ad.media_url);\n    if (!jpeg) {\n      failure = {\n        code: \"NOT_FOUND\",\n        message: `Ad ${adId} has no picture the fit can read.`,\n        fix: \"Pick a static ad with a picture.\",\n      };\n      return null;\n    }\n    const knowledge = [await readKnowledge(root), await readReviews()].filter(Boolean).join(\"\\n\\n\");\n    const prompt = buildFitPrompt({ library: libraryRead(ad), knowledge });\n    const spent: ReviewUsage[] = [];\n    const answer = await askFit(jpeg, prompt, (u) => spent.push(u));\n    // No run record carries this call: the next render of this workspace bills it.\n    await holdUnbilledSpend(path.join(root, \"canvas\", \".cache\"), spent);\n    return answer;\n  });\n  if (fit) return { ok: true, fit };\n  return {\n    ok: false,\n    error: failure ?? {\n      code: \"UNAVAILABLE\",\n      message: \"The fit model did not answer (no gateway key here, or it failed twice).\",\n      fix: \"Run it again, or read the reference yourself with `baker winning-ads content <adId> --full` and write prompt.json's `concept` by hand.\",\n    },\n  };\n}\n\nexport const fitCommand = defineCommand({\n  meta: { name: \"fit\", description: DESCRIPTION },\n  args: ARGS,\n  async run({ args }) {\n    const adId = String(args[\"ad-id\"]);\n    const platformResult = resolveSourcePlatform(args.platform ? String(args.platform) : undefined);\n    if (!platformResult.ok) {\n      writeJson({ ok: false, error: { code: \"INVALID_ARGUMENT\", message: platformResult.message } });\n      process.exit(1);\n    }\n    const platform = platformResult.platform;\n    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();\n    const result = await fitReference(root, platform, adId);\n    if (!result.ok) {\n      writeJson({ ok: false, error: result.error });\n      process.exit(1);\n    }\n    const fit = result.fit;\n    const why = [fit.why_it_wins.disguise, fit.why_it_wins.trigger, fit.why_it_wins.logic].filter(Boolean).join(\"; \");\n    writeJson({\n      ok: true,\n      data: {\n        ad_id: adId,\n        verdict: fit.verdict,\n        why_it_wins: why,\n        load_bearing: fit.load_bearing.map((l) => ({\n          element: l.element,\n          have: l.have,\n          ...(l.ours ? { ours: l.ours } : {}),\n        })),\n        ...(fit.brand_presence ? { brand_presence: fit.brand_presence } : {}),\n        ...(args.full ? { read: fit } : {}),\n      },\n      hints: fitHints(fit, adId, platform),\n    });\n  },\n});\n","import type { AdContent, AdContentResponse } from \"@baker/api/ad-library\";\nimport { apiGet } from \"../../client.ts\";\n\n/**\n * The winners library's structured read of the reference ad, carried into the scaffold by id.\n *\n * Before this, the reference reached `scaffold-static-ad` as a picture plus free text, and the\n * describe pass re-read from pixels what ad-dna had already extracted: the container\n * (`format_pattern`), the composition, the persuasion mechanism, the offer, every text block\n * with its role. That read is fetched here the way `baker winning-ads content <adId> --full`\n * fetches it, projected to what the render can act on, and written into `prompt.json` as\n * `reference`, so the agent and the render prompt read one account of why the ad won.\n */\n\n/** The platforms the library indexes: the `sourcePlatform` enum of the scaffold's creatives collection. */\nexport const LIBRARY_PLATFORMS = [\"meta\", \"linkedin\", \"tiktok\"] as const;\nexport type LibraryPlatform = (typeof LIBRARY_PLATFORMS)[number];\n\nexport type SourcePlatformResolution = { ok: true; platform: LibraryPlatform } | { ok: false; message: string };\n\n/** `--source-platform`, default meta; an unknown value is refused, never mapped to a guess. */\nexport function resolveSourcePlatform(flag: string | undefined): SourcePlatformResolution {\n  const value = flag?.trim();\n  if (!value) return { ok: true, platform: \"meta\" };\n  if ((LIBRARY_PLATFORMS as readonly string[]).includes(value)) return { ok: true, platform: value as LibraryPlatform };\n  return {\n    ok: false,\n    message: `--source-platform \"${value}\" is not a library platform. Use one of: ${LIBRARY_PLATFORMS.join(\", \")}.`,\n  };\n}\n\nexport type ReferenceTextBlock = { text: string; role?: string; position?: string };\n\n/** The `reference` block `prompt.json` carries: the library's read of the source ad, filled fields only. */\nexport type LibraryReference = {\n  ad_id: string;\n  platform: LibraryPlatform;\n  advertiser?: string;\n  advertiser_id?: string;\n  format_pattern?: string;\n  layout: Record<string, unknown>;\n  message: Record<string, unknown>;\n  offer: Record<string, unknown>;\n  text_blocks: ReferenceTextBlock[];\n  copy: Record<string, unknown>;\n};\n\n/** Fetch one ad's content as `baker winning-ads content --full` does. Throws on any failure; the caller degrades. */\nexport async function fetchLibraryReference(adId: string, platform: LibraryPlatform): Promise<AdContent> {\n  const data = await apiGet<AdContentResponse>(\"/api/ad-library/ad-content\", { id: adId, platform });\n  if (!data?.ad) throw new Error(`the library returned no ad for ${adId} on ${platform}`);\n  return data.ad;\n}\n\n/** Only what the library found: null, undefined and empty lists are absences, never findings. */\nfunction filled(entries: Record<string, unknown>): Record<string, unknown> {\n  return Object.fromEntries(\n    Object.entries(entries).filter(([, v]) => v !== null && v !== undefined && !(Array.isArray(v) && v.length === 0)),\n  );\n}\n\n/** Project the library's ad content to the block the blueprint and the render prompt read. */\nexport function libraryReferenceBlock(\n  ad: AdContent,\n  ids: { adId: string; platform: LibraryPlatform; advertiserId: string | undefined },\n): LibraryReference {\n  const textBlocks: ReferenceTextBlock[] = ad.on_screen_text.flatMap((o) =>\n    o.text\n      ? [{ text: o.text, ...(o.role ? { role: o.role } : {}), ...(o.position ? { position: o.position } : {}) }]\n      : [],\n  );\n  const advertiser = ad.advertiser ?? undefined;\n  const advertiserId = ids.advertiserId ?? ad.advertiser_id ?? undefined;\n  return {\n    ad_id: ids.adId,\n    platform: ids.platform,\n    ...(advertiser ? { advertiser } : {}),\n    ...(advertiserId ? { advertiser_id: advertiserId } : {}),\n    ...(ad.layout.format_pattern ? { format_pattern: ad.layout.format_pattern } : {}),\n    layout: filled({\n      composition: ad.layout.composition,\n      focal_subject: ad.layout.focal_subject,\n      aspect_ratio: ad.layout.aspect_ratio,\n      background: ad.layout.background,\n      palette_mood: ad.layout.palette_mood,\n      colors: ad.layout.colors,\n      production: ad.layout.production,\n      aesthetic: ad.layout.aesthetic,\n      cta_in_image: ad.layout.cta_in_image,\n      markers: ad.layout.markers,\n    }),\n    message: filled({\n      mechanism: ad.message.mechanism,\n      awareness: ad.message.awareness_stage,\n      sophistication: ad.message.sophistication,\n      angle: ad.angle,\n      hook_archetype: ad.hook_archetype,\n      pain_points: ad.message.pain_points,\n      desires: ad.message.desires,\n      value_props: ad.message.value_props,\n      objections_handled: ad.message.objections_handled,\n      proof: ad.message.proof,\n      risk_reversal: ad.message.risk_reversal,\n    }),\n    offer: filled({\n      offer_type: ad.offer.offer_type,\n      pricing_model: ad.offer.pricing_model,\n      entry_price: ad.offer.entry_price,\n      no_credit_card: ad.offer.no_credit_card,\n      guarantee: ad.offer.guarantee,\n      guarantee_days: ad.offer.guarantee_days,\n      urgency: ad.offer.urgency,\n      bonus: ad.offer.bonus,\n    }),\n    text_blocks: textBlocks,\n    copy: filled({ primary_text: ad.primary_text, headline: ad.headline, cta: ad.cta }),\n  };\n}\n\n/**\n * The `context` the describe pass gets: the agent's own provenance plus what the library\n * already read off this ad. The describe pass still reads the pixels (the layout grid, the\n * fonts, the expressions), but it is told the container, the mechanism and the words up front\n * so its blueprint and the library's read cannot disagree on what the ad is.\n */\nexport function referenceDescribeContext(\n  reference: LibraryReference | undefined,\n  agentContext: string | undefined,\n): string | undefined {\n  const own = agentContext?.trim() || undefined;\n  if (!reference) return own;\n  const facts: string[] = [];\n  if (reference.advertiser) facts.push(`advertiser: ${reference.advertiser}`);\n  if (reference.format_pattern) facts.push(`container (format_pattern): ${reference.format_pattern}`);\n  if (typeof reference.layout.composition === \"string\") facts.push(`composition: ${reference.layout.composition}`);\n  if (typeof reference.message.mechanism === \"string\") facts.push(`persuasion mechanism: ${reference.message.mechanism}`);\n  if (typeof reference.message.awareness === \"string\") facts.push(`awareness stage: ${reference.message.awareness}`);\n  if (typeof reference.offer.offer_type === \"string\") facts.push(`offer: ${reference.offer.offer_type}`);\n  if (reference.text_blocks.length > 0) {\n    facts.push(\n      `text blocks: ${reference.text_blocks.map((b) => `\"${b.text}\"${b.role ? ` (${b.role})` : \"\"}`).join(\"; \")}`,\n    );\n  }\n  const library =\n    `The ads library has already read this ad: ${facts.join(\". \")}. ` +\n    \"Your blueprint must agree with it on the container and the mechanism; refine and detail them, never contradict them, and transcribe the text blocks exactly.\";\n  return own ? `${own}. ${library}` : library;\n}\n\n/**\n * Write the library's read into the blueprint as `reference`. Never a mechanism: the library's\n * container and persuasion label (\"comparison_table container carrying us_vs_them\") name the\n * format, not why the ad won, and seeded as the mechanism they hid that the read found none\n * (audited Sept 2026). Why it wins is `baker winning-ads fit`'s to say.\n */\nexport function mergeReferenceIntoBlueprint(blueprint: unknown, reference: LibraryReference | undefined): unknown {\n  if (!reference || !blueprint || typeof blueprint !== \"object\" || Array.isArray(blueprint)) return blueprint;\n  return { ...(blueprint as Record<string, unknown>), reference 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