@jairodri/huckleberry-cli 1.0.1 → 1.1.0

package/skills/creative/modes/social-graphics.md

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+# Social Graphics Mode
+**depends-on: [hook-generator]**
+
+Create platform-optimized graphics for social media. Not generic images that happen to be the right size — graphics engineered for each platform's specific algorithm, user behavior, and visual language.
+
+**Loaded by:** `creative/SKILL.md` when user selects Social Graphics mode.
+**Model selection:** Handled by `brand/stack.md` — never hardcode model IDs in prompts or workflows.
+**Brand consistency:** Reads from `./brand/creative-kit.md` before every generation.
+**File output:** Saves to `./campaigns/{campaign}/social/{platform}/` for organized delivery.
+
+---
+
+## Why This Mode Exists
+
+**The problem:** Every platform has different:
+- Aspect ratios and safe zones
+- Visual languages that perform
+- Algorithm preferences
+- User attention patterns
+- Text overlay requirements
+
+Generic "social media graphics" underperform because they ignore these differences.
+
+**The solution:** Platform-specific knowledge built into prompt construction, so every graphic is optimized for where it will live. Plus a template system that stores brand layouts for repeatable, on-brand content production at scale.
+
+---
+
+## Model Selection
+
+**Do NOT hardcode model IDs.** Always refer to `brand/stack.md` for the current default image model and its verified API payload.
+
+Check `brand/stack.md` for the currently configured default image model. The specific model varies per project.
+
+### How to Call
+
+1. Open `brand/stack.md`
+2. Find the **Image Generation** section
+3. Copy the verified payload structure
+4. Insert your constructed prompt and desired aspect ratio
+5. Execute the API call via your configured generation provider
+
+### Why the configured image model for Social Graphics
+
+the configured image model is the single model for all social graphic generation — including text-heavy designs. It handles:
+
+- **Typography rendering:** Legible headlines, quote text, CTAs directly in the image
+- **Platform-native aesthetics:** Photorealism, illustration, minimal, bold — all in one model
+- **Aspect ratio control:** Native support for every social platform ratio (1:1, 4:5, 9:16, 16:9, 2:3, etc.)
+- **Speed:** 15-40 seconds per image means rapid iteration and batch generation
+
+There is no need to route to a separate typography model. the configured image model handles text rendering natively. See the [Text Rendering Instructions](#text-rendering-instructions) section for how to get clean typography.
+
+---
+
+## Text Rendering Instructions
+
+the configured image model has strong native typography capabilities. Use these instructions to get clean, legible text in social graphics.
+
+### Core Text Rendering Principles
+
+1. **Specify text exactly in quotes.** The model renders text most accurately when it appears in quotation marks within the prompt.
+2. **Keep text short.** 1-6 words render cleanly. Longer passages increase the chance of artifacts.
+3. **Describe the typography style.** "Bold sans-serif," "elegant serif," "handwritten script" — be explicit.
+4. **Specify placement.** "Text centered at top," "headline across bottom third," "text overlay left side."
+5. **Describe contrast.** "White text on dark background," "black text with light backdrop" — the model needs contrast guidance.
+
+### Text Rendering Prompt Formula
+
+```
+[Visual scene/background description],
+text "[EXACT TEXT HERE]" in [typography style] font,
+[text placement] of the frame,
+[text color] on [background contrast],
+[text size relative to frame],
+[platform] graphic, [aspect ratio] composition
+```
+
+### Examples by Use Case
+
+**Quote Card:**
+```
+Elegant minimalist background with soft gradient from navy to midnight blue,
+text "The best time to start is now" in bold modern sans-serif font,
+centered in the frame with generous padding,
+white text on dark background, large prominent lettering,
+Instagram feed graphic, 1:1 square composition
+```
+
+**Announcement Graphic:**
+```
+Vibrant celebration background with confetti and bold colors,
+text "NOW LIVE" in heavy condensed sans-serif font,
+centered top third of the frame,
+white text with subtle shadow for contrast,
+large impactful lettering, excitement energy,
+Instagram Stories graphic, 9:16 vertical composition
+```
+
+**YouTube Thumbnail Text:**
+```
+[Scene description with subject],
+text "GAME CHANGER" in bold impact-style font,
+positioned on the left third of the frame,
+yellow text with black outline for maximum readability,
+large enough to read at small thumbnail size,
+YouTube thumbnail, 16:9 landscape composition
+```
+
+**CTA Banner:**
+```
+Clean professional background with brand-appropriate colors,
+text "Get Started Free" in clean modern sans-serif font,
+centered in the lower third of the frame,
+high contrast text on solid color block,
+button-like presentation, clear and inviting,
+LinkedIn graphic, 1.91:1 landscape composition
+```
+
+### Typography Style Reference
+
+| Style | Prompt Language | Best For |
+|-------|----------------|----------|
+| Bold Sans-Serif | "bold modern sans-serif font, clean geometric letterforms" | Headlines, announcements, CTAs |
+| Elegant Serif | "elegant serif font, sophisticated classic letterforms" | Quotes, luxury brands, editorial |
+| Handwritten Script | "flowing handwritten script font, personal authentic feel" | Personal brands, lifestyle, invitations |
+| Condensed Impact | "heavy condensed impact-style font, compressed bold letters" | YouTube thumbnails, urgency, sales |
+| Minimal Clean | "thin light sans-serif font, minimal clean typography" | Luxury, tech, sophistication |
+| Playful Rounded | "playful rounded font, friendly approachable letterforms" | Kids, casual brands, fun content |
+
+### Text Rendering Quality Checklist
+
+- [ ] Text specified in quotation marks in the prompt
+- [ ] 6 words or fewer per text element
+- [ ] Typography style explicitly described
+- [ ] Placement specified (top/center/bottom, left/center/right)
+- [ ] Contrast described (light on dark or dark on light)
+- [ ] Size context given (large, prominent, readable at small size)
+
+### When Text Quality Is Critical
+
+For critical text rendering (legal text, exact brand slogans, phone numbers), generate the image as a background and composite text in post-production. AI text rendering is strong but not pixel-perfect for every character.
+
+**Fallback workflow:**
+```
+1. Generate the graphic without text (describe "clean space for text overlay")
+2. Use a design tool to add exact text in post
+3. This guarantees 100% text accuracy at the cost of an extra step
+```
+
+For most social media use cases, the configured image model's native text rendering is more than sufficient. The fallback is only needed when every character must be letter-perfect.
+
+---
+
+## Platform Specifications
+
+### Instagram
+
+| Placement | Ratio | Pixels | Safe Zone |
+|-----------|-------|--------|-----------|
+| Feed (Square) | 1:1 | 1080x1080 | Full frame |
+| Feed (Portrait) | 4:5 | 1080x1350 | Best engagement |
+| Stories | 9:16 | 1080x1920 | Avoid top 250px, bottom 200px |
+| Reels Cover | 9:16 | 1080x1920 | Center content |
+| Carousel | 1:1 or 4:5 | 1080x1080/1350 | Consistent across slides |
+
+**Instagram Visual Language:**
+- Bold, vibrant colors
+- High contrast
+- Clean compositions
+- Scroll-stopping first frame
+- Text minimal (algorithm prefers)
+
+---
+
+### YouTube
+
+| Placement | Ratio | Pixels | Safe Zone |
+|-----------|-------|--------|-----------|
+| Thumbnail | 16:9 | 1280x720 | Right 1/3 for timestamp overlay |
+| Channel Banner | 16:9 | 2560x1440 | Safe area: 1546x423 center |
+| Community Post | 1:1 | 1080x1080 | Full frame |
+
+**YouTube Thumbnail Formula:**
+```
+FACE + EMOTION + BRIGHT COLOR + CONTRAST + TEXT SPACE
+```
+
+Thumbnails compete against dozens of others. Survival requires:
+- Human face with exaggerated expression (if relevant)
+- 3 or fewer colors, extremely bold
+- Text readable at phone size
+- Contrast that pops in sidebar
+
+---
+
+### LinkedIn
+
+| Placement | Ratio | Pixels | Safe Zone |
+|-----------|-------|--------|-----------|
+| Feed Post | 1.91:1 | 1200x627 | Full frame |
+| Article Header | 1.91:1 | 1200x627 | Full frame |
+| Profile Banner | 4:1 | 1584x396 | Center focal point |
+| Square Post | 1:1 | 1080x1080 | Works well too |
+
+**LinkedIn Visual Language:**
+- Professional but not boring
+- Clean, sophisticated aesthetics
+- Thought leadership positioning
+- Data visualization performs well
+- Avoid overly casual/meme-y
+
+---
+
+### Twitter/X
+
+| Placement | Ratio | Pixels | Safe Zone |
+|-----------|-------|--------|-----------|
+| Feed Image | 16:9 | 1200x675 | Optimal |
+| Feed Image | 1.91:1 | 1200x628 | Also works |
+| Feed Image | 1:1 | 1080x1080 | Square option |
+| Header | 3:1 | 1500x500 | Safe area centered |
+
+**Twitter Visual Language:**
+- High contrast (dark mode dominant)
+- Bold, shareable visuals
+- Meme-adjacent aesthetics OK
+- Hot takes benefit from visual punch
+- Screenshots of text perform well
+
+---
+
+### TikTok
+
+| Placement | Ratio | Pixels | Safe Zone |
+|-----------|-------|--------|-----------|
+| Video Cover | 9:16 | 1080x1920 | Avoid bottom 150px (UI) |
+| Profile | 1:1 | 200x200 | Keep simple |
+
+**TikTok Visual Language:**
+- Native, not polished
+- "Shot on phone" aesthetic often wins
+- Bold text overlays
+- Faces perform
+- Trend-aware styling
+
+---
+
+### Pinterest
+
+| Placement | Ratio | Pixels | Safe Zone |
+|-----------|-------|--------|-----------|
+| Standard Pin | 2:3 | 1000x1500 | Optimal |
+| Long Pin | 1:2.1 | 1000x2100 | More real estate |
+| Square Pin | 1:1 | 1000x1000 | Works but less optimal |
+
+**Pinterest Visual Language:**
+- Aspirational aesthetic
+- Warm, inviting tones
+- Clear text overlay (Pinterest users read)
+- Step-by-step works well
+- Lifestyle context
+
+---
+
+### Facebook
+
+| Placement | Ratio | Pixels | Safe Zone |
+|-----------|-------|--------|-----------|
+| Feed Post | 1.91:1 | 1200x630 | Standard |
+| Square Post | 1:1 | 1080x1080 | Also works |
+| Story | 9:16 | 1080x1920 | Same as Instagram |
+| Cover Photo | 16:9 | 820x312 (desktop display) | Safe area center |
+
+**Facebook Visual Language:**
+- Broader demographic appeal
+- Less edgy than Twitter
+- Community/family vibes
+- Video thumbnails important
+- Event graphics common
+
+---
+
+## Platform-Specific Prompt Templates
+
+### Instagram Feed (4:5 Portrait)
+
+```
+[Subject] for Instagram feed, bold vibrant colors,
+clean minimal composition, scroll-stopping visual impact,
+high contrast, lifestyle aesthetic, modern photography style,
+portrait 4:5 composition, subject centered with breathing room,
+professional quality, engaging immediate appeal
+```
+
+**What makes it work:**
+- "Bold vibrant colors" — Algorithm favors engagement
+- "Scroll-stopping" — Primes for thumb-pausing moment
+- "4:5 composition" — Optimal feed real estate
+- "Breathing room" — Space for engagement UI elements
+
+---
+
+### Instagram Stories (9:16)
+
+```
+[Subject] for Instagram Stories, vertical 9:16 composition,
+subject centered in middle third (avoiding top and bottom),
+bold engaging visual, bright colors, clean composition,
+space for text overlay or sticker placement,
+story-native aesthetic, immediate visual impact
+```
+
+**What makes it work:**
+- "Middle third" — Avoids UI overlay zones
+- "Space for text/sticker" — Interactive element room
+- "Story-native" — Matches platform expectation
+
+---
+
+### YouTube Thumbnail
+
+```
+YouTube thumbnail style, [subject/person] with [emotion] expression,
+high contrast dramatic lighting, bold vibrant colors,
+clean background for text overlay on [left/right] side,
+click-worthy composition, face prominent in frame,
+professional thumbnail aesthetic, extreme visual clarity
+```
+
+**Emotion Modifiers:**
+| Emotion | Prompt Addition |
+|---------|-----------------|
+| Surprise | "shocked expression, wide eyes, raised eyebrows, open mouth" |
+| Excitement | "excited expression, big genuine smile, enthusiastic energy" |
+| Curiosity | "intrigued expression, raised eyebrow, knowing look" |
+| Confidence | "confident expression, slight smirk, assured posture" |
+| Concern | "concerned expression, worried face, serious" |
+
+**Color Psychology for Thumbnails:**
+| Color | Best For | Why |
+|-------|----------|-----|
+| Yellow | Most click-worthy | Highest attention in sidebar |
+| Red | Urgency, drama | Hot takes, breaking news |
+| Blue | Tech, education | Trust, authority |
+| Green | Money, success | Finance, growth |
+| Orange | Entertainment | Warm, inviting |
+| Purple | Creative, unique | Stands out from typical |
+
+---
+
+### LinkedIn Professional
+
+```
+Professional LinkedIn graphic, [subject/concept],
+clean sophisticated aesthetic, corporate-appropriate colors,
+thought leadership positioning, business context,
+modern professional photography style, confident tone,
+1.91:1 landscape composition, space for headline overlay,
+high-end professional quality
+```
+
+**LinkedIn Variations:**
+- **Data/Insight:** Add "data visualization style, clean infographic aesthetic"
+- **Personal Brand:** Add "executive portrait style, approachable authority"
+- **Company:** Add "brand-aligned color palette, corporate identity"
+
+---
+
+### Twitter/X Post
+
+```
+Twitter-optimized graphic, [subject], high contrast for dark mode,
+bold simple composition, shareable visual impact,
+16:9 landscape, punchy immediate appeal,
+conversation-starter aesthetic, timeline scroll-stopping,
+clean professional quality with edge
+```
+
+**Twitter Variations:**
+- **Hot Take:** Add "provocative visual tension, bold statement energy"
+- **Thread Intro:** Add "curiosity-inducing, incomplete story visual"
+- **Data/Stat:** Add "stark data visualization, number prominent"
+
+---
+
+### Pinterest Pin
+
+```
+Pinterest pin style, [subject] in aspirational setting,
+vertical 2:3 composition, rich warm aesthetic,
+inspirational lifestyle photography, save-worthy visual,
+clear space at top for text overlay, beautiful staging,
+high-quality editorial feel, dreamy aspirational mood
+```
+
+**Pinterest Performs Best With:**
+- Step-by-step previews
+- Before/after concepts
+- Lifestyle aspiration
+- How-to previews
+- Collection/roundup style
+
+---
+
+### TikTok Cover
+
+```
+TikTok cover image, [subject/scene], vertical 9:16,
+native authentic aesthetic (not over-produced),
+bold engaging composition, face-forward if person,
+content centered above bottom navigation area,
+trend-aware styling, scroll-stopping thumbnail,
+high contrast, clear at small size
+```
+
+---
+
+## Content Type Templates
+
+### Quote Graphics
+
+the configured image model handles text rendering directly. Use the text rendering instructions from the [Text Rendering Instructions](#text-rendering-instructions) section.
+
+```
+Minimalist quote graphic for [platform],
+text "[QUOTE TEXT]" in [typography style] font,
+clean background, [color palette],
+text centered in frame with generous padding,
+sophisticated aesthetic, modern design,
+[aspect ratio for platform]
+```
+
+**For quotes longer than 6 words:** Split into multiple lines in the prompt, or generate the background and composite text in post-production.
+
+---
+
+### Product Announcement
+
+```
+Product announcement graphic for [platform],
+[product] hero shot, celebration/launch energy,
+bold attention-grabbing composition, premium aesthetic,
+space for headline and details, excitement visual,
+[platform-specific aspect ratio], commercial quality
+```
+
+---
+
+### Event Promotion
+
+```
+Event promotion graphic for [platform], [event type] theme,
+engaging inviting composition, date/time visual priority,
+exciting anticipation mood, bold readable design,
+[platform aspect ratio], event marketing aesthetic
+```
+
+---
+
+### Behind-the-Scenes
+
+```
+Behind-the-scenes content for [platform],
+authentic candid aesthetic, real moment capture,
+[subject/scene], genuine unpolished feel,
+personality-forward composition, relatable vibe,
+[platform aspect ratio], native platform aesthetic
+```
+
+---
+
+### Testimonial/Social Proof
+
+```
+Testimonial graphic for [platform], clean professional design,
+space for quote text, trustworthy aesthetic,
+person placeholder or abstract human element,
+credibility-building composition, [brand colors],
+[platform aspect ratio]
+```
+
+---
+
+## Style Exploration (Before Execution)
+
+**Critical insight:** Don't lock into one style early. Generate multiple genuinely DIFFERENT visual directions first.
+
+### Why This Matters for Social Graphics
+
+Social graphics live in noisy feeds. The "right" style isn't obvious — it depends on:
+- Platform visual language
+- Audience expectations
+- Competitive landscape
+- Brand positioning
+
+**One style = hope. Multiple styles = informed choice.**
+
+### The Style Exploration Process
+
+```
+1. GENERATE 4-5 DIFFERENT STYLES
+   -> Not variations of one style
+   -> Genuinely different visual languages
+   -> Same subject, different aesthetic approaches
+
+2. IDENTIFY WINNER
+   -> Which stops the scroll?
+   -> Which matches platform vibe?
+   -> Which feels most "brand"?
+
+3. EXTRACT PRINCIPLES
+   -> What makes this style work?
+   -> Color palette?
+   -> Composition approach?
+   -> Lighting mood?
+
+4. APPLY TO FORMATS
+   -> Same principles, different platforms
+   -> Build content SYSTEM
+   -> Repeatable, not one-off
+```
+
+### Style Exploration Prompt Template
+
+For any new social graphics project, generate these 5 directions:
+
+```
+Style 1 - Clean Minimal:
+[Subject] for [platform], clean minimal aesthetic, white space,
+single focal point, modern typography space, sophisticated restraint
+
+Style 2 - Bold Vibrant:
+[Subject] for [platform], bold vibrant colors, high contrast,
+dynamic composition, energetic attention-grabbing
+
+Style 3 - Warm Lifestyle:
+[Subject] for [platform], warm lifestyle aesthetic, natural tones,
+authentic feeling, relatable human-centered
+
+Style 4 - Dark & Premium:
+[Subject] for [platform], dark moody aesthetic, premium feel,
+sophisticated lighting, luxury positioning
+
+Style 5 - Playful Creative:
+[Subject] for [platform], playful creative aesthetic, unexpected angles,
+personality-forward, memorable differentiation
+```
+
+### Style Decision Framework
+
+After generating options:
+
+| Question | Guides Toward |
+|----------|---------------|
+| Does brand feel established/premium? | Dark & Premium or Clean Minimal |
+| Is brand approachable/friendly? | Warm Lifestyle or Playful Creative |
+| Competing against boring competitors? | Bold Vibrant or Playful Creative |
+| Professional B2B context? | Clean Minimal or Dark & Premium |
+| Consumer/lifestyle product? | Warm Lifestyle or Bold Vibrant |
+
+### Extract Principles Template
+
+Once winner is identified, document:
+
+```markdown
+## Winning Style: [Name]
+
+**What makes it work:**
+- Color palette: [specific colors]
+- Composition: [approach]
+- Lighting: [mood/direction]
+- Typography space: [how handled]
+- Mood: [feeling it creates]
+
+**Apply to other platforms:**
+- Instagram Feed: [how to adapt]
+- LinkedIn: [how to adapt]
+- Twitter: [how to adapt]
+- etc.
+```
+
+This creates a repeatable SYSTEM, not just one graphic.
+
+---
+
+## Template System
+
+The template system stores brand layouts in `./brand/creative-kit.md` so every graphic stays on-brand without re-specifying visual identity each time.
+
+### How Templates Work
+
+1. **First generation:** Explore styles, pick a winner, extract principles
+2. **Save template:** Store the winning style as a named template in `creative-kit.md`
+3. **Reuse:** All future graphics reference the template for instant brand consistency
+4. **Evolve:** Update the template when brand evolves — all future content follows
+
+### Template Schema
+
+Store templates in the `## Social Graphics Templates` section of `./brand/creative-kit.md`:
+
+```markdown
+## Social Graphics Templates
+
+### Template: [template-name]
+
+**Created:** [date]
+**Style Family:** [Clean Minimal / Bold Vibrant / Warm Lifestyle / Dark Premium / Playful Creative]
+
+**Visual Identity:**
+- Primary colors: [hex codes or descriptions]
+- Secondary colors: [hex codes or descriptions]
+- Background style: [gradient/solid/textured/photographic]
+- Mood: [one-line description]
+
+**Typography:**
+- Headline font style: [bold sans-serif / elegant serif / etc.]
+- Body font style: [clean sans-serif / etc.]
+- Text color: [color on what background]
+- Text placement: [top/center/bottom preference]
+
+**Composition Rules:**
+- Subject placement: [centered / rule of thirds / left-weighted / etc.]
+- Negative space: [generous / tight / balanced]
+- Visual hierarchy: [what draws eye first, second, third]
+
+**Platform Adaptations:**
+- Instagram Feed: [specific notes]
+- Instagram Stories: [specific notes]
+- LinkedIn: [specific notes]
+- Twitter: [specific notes]
+- YouTube Thumbnail: [specific notes]
+
+**Prompt Prefix:**
+[The standard prompt fragment to prepend to all generations using this template]
+
+**Prompt Suffix:**
+[The standard prompt fragment to append to all generations using this template]
+```
+
+### Using a Template
+
+When generating with a saved template:
+
+```
+1. Read ./brand/creative-kit.md
+2. Find the matching template by name
+3. Construct the prompt:
+   [template prompt prefix] + [specific content for this graphic] + [template prompt suffix]
+4. Apply the platform-specific aspect ratio
+5. Generate via MODEL_REGISTRY.md payload
+6. Review against template's composition rules
+```
+
+### Template Examples
+
+**Example: SaaS Brand "TechForward"**
+```markdown
+### Template: techforward-social
+
+**Created:** 2026-02-16
+**Style Family:** Clean Minimal
+
+**Visual Identity:**
+- Primary colors: electric blue (#0066FF), white (#FFFFFF)
+- Secondary colors: slate gray (#64748B), light gray (#F1F5F9)
+- Background style: clean gradient from white to light gray
+- Mood: confident, modern, trustworthy
+
+**Typography:**
+- Headline font style: bold clean sans-serif, geometric letterforms
+- Body font style: light sans-serif
+- Text color: electric blue or white depending on background
+- Text placement: centered or left-aligned
+
+**Composition Rules:**
+- Subject placement: centered with generous padding
+- Negative space: generous — let the content breathe
+- Visual hierarchy: headline > visual element > supporting detail
+
+**Prompt Prefix:**
+"Clean modern tech aesthetic, electric blue and white color scheme, sophisticated minimal design, professional SaaS brand feel,"
+
+**Prompt Suffix:**
+"high-end professional quality, modern technology brand, clean white space, confident authoritative tone"
+```
+
+**Example: Lifestyle Brand "Glow Naturals"**
+```markdown
+### Template: glow-naturals-social
+
+**Created:** 2026-02-16
+**Style Family:** Warm Lifestyle
+
+**Visual Identity:**
+- Primary colors: warm terracotta (#C67A4B), cream (#FFF8F0)
+- Secondary colors: sage green (#8FAE7E), soft gold (#D4A574)
+- Background style: warm natural textures, soft light
+- Mood: warm, authentic, nurturing, natural
+
+**Typography:**
+- Headline font style: elegant serif with organic feel
+- Body font style: clean rounded sans-serif
+- Text color: terracotta or cream depending on background
+- Text placement: centered or overlaid on negative space in photos
+
+**Composition Rules:**
+- Subject placement: slightly off-center, lifestyle context
+- Negative space: balanced — not cluttered but not empty
+- Visual hierarchy: hero image > headline > product detail
+
+**Prompt Prefix:**
+"Warm natural lifestyle aesthetic, terracotta and cream tones, organic authentic feel, soft golden hour lighting,"
+
+**Prompt Suffix:**
+"beautiful natural styling, warm inviting mood, lifestyle editorial quality, aspirational but approachable"
+```
+
+---
+
+## Content Calendar Mode
+
+Generate a full week (or more) of on-brand social graphics in a single session. Each graphic gets a unique concept while maintaining brand consistency through the template system.
+
+### How Content Calendar Mode Works
+
+```
+1. USER PROVIDES:
+   - Brand/template name (must exist in creative-kit.md)
+   - Platform(s) to target
+   - Number of posts (e.g., "7 days of Instagram content")
+   - Content themes or pillars (optional but recommended)
+   - Campaign name for file organization
+
+2. ENGINE GENERATES:
+   - One graphic per day/slot with unique concept
+   - Matching captions with hashtags
+   - Consistent visual identity across all posts
+   - Platform-optimized for each target
+   - Organized file output
+
+3. OUTPUT:
+   - Images saved to ./campaigns/{campaign}/social/{platform}/
+   - Calendar summary with dates, concepts, captions
+   - All graphics reference the same template for brand consistency
+```
+
+### Content Pillar System
+
+Organize posts around content pillars to ensure variety:
+
+| Pillar | Purpose | Example |
+|--------|---------|---------|
+| **Educate** | Teach something useful | Tips, how-tos, explainers |
+| **Inspire** | Motivate or uplift | Quotes, success stories, vision |
+| **Engage** | Start conversations | Questions, polls, hot takes |
+| **Promote** | Drive action | Product features, offers, CTAs |
+| **Entertain** | Build affinity | Behind-scenes, humor, trends |
+| **Connect** | Build community | User stories, team spotlights, values |
+
+### Weekly Calendar Template (7 posts)
+
+```
+Monday    - Educate   | "Tip of the week" or how-to
+Tuesday   - Inspire   | Quote or success story
+Wednesday - Engage    | Question or conversation starter
+Thursday  - Promote   | Product feature or offer
+Friday    - Entertain | Behind-the-scenes or fun content
+Saturday  - Connect   | Community spotlight or values
+Sunday    - Inspire   | Motivational or reflective
+```
+
+### Content Calendar Execution
+
+For each post in the calendar:
+
+```
+Step 1: Load template from creative-kit.md
+Step 2: Select content pillar for this slot
+Step 3: Generate concept (subject + message)
+Step 4: Construct prompt:
+        [template prefix] + [platform template] + [specific concept] + [template suffix]
+Step 5: Set aspect ratio for target platform
+Step 6: Generate image via MODEL_REGISTRY.md
+Step 7: Write caption with hashtags
+Step 8: Save to ./campaigns/{campaign}/social/{platform}/day-{N}-{pillar}.png
+Step 9: Log to calendar summary
+```
+
+### Calendar Output Format
+
+After generating all posts, produce a calendar summary:
+
+```markdown
+## Content Calendar: {campaign}
+
+**Brand:** {brand/template name}
+**Platform:** {platform}
+**Period:** {start date} - {end date}
+**Template Used:** {template name from creative-kit.md}
+
+### Day 1 — Monday — Educate
+**Concept:** [description]
+**Image:** ./campaigns/{campaign}/social/{platform}/day-1-educate.png
+**Caption:**
+> [Caption text with hashtags]
+
+**Image URL:** [generation URL]
+
+---
+
+### Day 2 — Tuesday — Inspire
+**Concept:** [description]
+**Image:** ./campaigns/{campaign}/social/{platform}/day-2-inspire.png
+**Caption:**
+> [Caption text with hashtags]
+
+**Image URL:** [generation URL]
+
+---
+
+[... repeat for each day ...]
+```
+
+### Multi-Platform Calendar
+
+When generating for multiple platforms simultaneously:
+
+```
+./campaigns/{campaign}/social/
+├── instagram/
+│   ├── day-1-educate.png      (4:5)
+│   ├── day-2-inspire.png      (4:5)
+│   ├── ...
+│   └── day-7-inspire.png      (4:5)
+├── linkedin/
+│   ├── day-1-educate.png      (1.91:1)
+│   ├── day-2-inspire.png      (1.91:1)
+│   ├── ...
+│   └── day-7-inspire.png      (1.91:1)
+├── twitter/
+│   ├── day-1-educate.png      (16:9)
+│   ├── ...
+│   └── day-7-inspire.png      (16:9)
+└── calendar-summary.md
+```
+
+Each platform variant uses the same concept but adapts composition and aspect ratio. The template's platform adaptation notes guide the differences.
+
+---
+
+## Per-Platform Auto-Adaptation
+
+When a graphic needs to exist across multiple platforms, automatically adapt it rather than requiring manual re-prompting for each.
+
+### Auto-Adaptation Workflow
+
+```
+1. Generate PRIMARY graphic (user's specified platform or highest-priority)
+2. Extract the core concept and visual approach from the prompt
+3. For each additional platform:
+   a. Look up platform specs (ratio, safe zones, visual language)
+   b. Modify the prompt for platform-specific requirements
+   c. Apply platform-specific aspect ratio
+   d. Generate the adapted variant
+   e. Save to platform-specific directory
+4. Present all variants for review
+```
+
+### Platform Adaptation Rules
+
+| From | To | Adaptation |
+|------|----|------------|
+| Instagram Feed (4:5) | Stories (9:16) | Recenter subject in middle third, add vertical breathing room |
+| Instagram Feed (4:5) | LinkedIn (1.91:1) | Widen composition, add professional tone language, shift to landscape |
+| Instagram Feed (4:5) | Twitter (16:9) | Widen to landscape, increase contrast for dark mode, add edge/punch |
+| Instagram Feed (4:5) | Pinterest (2:3) | Extend vertical, add text overlay space at top, warm aspirational tone |
+| Instagram Feed (4:5) | Facebook (1.91:1) | Similar to LinkedIn but broader demographic appeal language |
+| YouTube Thumbnail (16:9) | Twitter (16:9) | Can often use as-is (both 16:9), reduce click-bait energy if needed |
+| LinkedIn (1.91:1) | Facebook (1.91:1) | Minimal change (similar ratios), soften corporate tone slightly |
+| Pinterest (2:3) | Instagram Feed (4:5) | Crop or reimagine for square-ish format, maintain warm tones |
+| Any format | Stories/TikTok (9:16) | Full vertical recomposition needed — cannot simply crop |
+
+### Prompt Adaptation Modifiers
+
+When adapting a prompt from one platform to another, apply these modifiers:
+
+**To Instagram:**
+```
+Add: "bold vibrant colors, clean composition, scroll-stopping, lifestyle aesthetic"
+Ratio: 4:5 (feed) or 9:16 (stories)
+```
+
+**To LinkedIn:**
+```
+Add: "professional sophisticated aesthetic, corporate-appropriate, thought leadership"
+Remove: any casual/meme/trendy language
+Ratio: 1.91:1
+```
+
+**To Twitter/X:**
+```
+Add: "high contrast for dark mode, bold shareable, punchy immediate appeal"
+Ratio: 16:9
+```
+
+**To Pinterest:**
+```
+Add: "aspirational lifestyle, warm inviting, save-worthy, editorial quality"
+Ratio: 2:3
+```
+
+**To TikTok:**
+```
+Add: "native authentic aesthetic, not over-produced, trend-aware"
+Remove: any overly polished/corporate language
+Ratio: 9:16
+```
+
+**To Facebook:**
+```
+Add: "broad demographic appeal, community-friendly, engaging"
+Ratio: 1.91:1
+```
+
+### Auto-Adaptation API Pattern
+
+For each adapted platform, construct and execute a separate API call:
+
+```json
+{
+  "model": "[see MODEL_REGISTRY.md]",
+  "input": {
+    "prompt": "{{adapted_prompt_with_platform_modifiers}}",
+    "aspect_ratio": "{{platform_ratio}}",
+    "output_format": "png",
+    "output_quality": 90,
+    "number_of_images": 1
+  }
+}
+```
+
+Generate all platform variants in parallel when possible to minimize total wait time.
+
+---
+
+## Execution Workflow
+
+### Step 1: Read Brand Context
+
+```
+□ Check ./brand/creative-kit.md for existing templates
+□ If template exists, load it
+□ If no template, proceed with style exploration first
+```
+
+### Step 2: Platform Requirements
+
+```
+□ Which platform(s)?
+□ Which placement? (feed/stories/cover/etc.)
+□ Aspect ratio confirmed?
+□ Safe zones understood?
+□ Multi-platform needed?
+```
+
+### Step 3: Content Type
+
+```
+□ What type of content? (announcement/quote/product/etc.)
+□ Text overlay needed? (use Text Rendering Instructions)
+□ Brand colors required?
+□ Specific elements must include?
+```
+
+### Step 4: Construct Platform-Optimized Prompt
+
+Use templates above, customize for specific need. If using a saved template, prepend prefix and append suffix.
+
+### Step 5: Generate
+
+Refer to `brand/stack.md` for the verified API payload. Insert your prompt and aspect ratio.
+
+```
+1. Open brand/stack.md
+2. Copy the Image Generation verified payload
+3. Insert prompt and aspect_ratio
+4. Execute via generation API
+5. Access output[0] for the image URL
+```
+
+### Step 6: Platform-Specific Review
+
+Check against platform requirements:
+- Correct ratio?
+- Safe zones respected?
+- Visual language matches platform?
+- Scroll-stopping quality?
+- Text space if needed?
+- Text rendering clean? (if applicable)
+
+### Step 7: Save Output
+
+```
+Save to: ./campaigns/{campaign}/social/{platform}/{descriptive-name}.png
+```
+
+### Step 8: Iterate or Approve
+
+If multi-platform, generate adapted variants for remaining platforms.
+
+---
+
+## Multi-Platform Scaling
+
+When one concept needs multiple platforms:
+
+### Strategy: Generate Primary, Then Adapt
+
+```
+1. Generate for PRIMARY platform (where it matters most)
+2. Approve composition and style
+3. Generate variants for other platforms
+   - Adjust aspect ratio
+   - Adjust composition for different safe zones
+   - Apply platform-specific prompt modifiers
+   - Maintain visual consistency
+4. Save each variant to its platform directory
+```
+
+### Platform Adaptation Matrix
+
+| From -> To | Composition Change |
+|-----------|-------------------|
+| Instagram Feed -> Stories | Recenter subject in middle third |
+| YouTube Thumb -> Twitter | Can often use as-is (both 16:9) |
+| LinkedIn -> Facebook | Minimal change (similar ratios) |
+| Pinterest -> Instagram | Square crop or reimagine |
+| Any -> Stories/TikTok | Full vertical recomposition needed |
+
+### Batch Generation
+
+```
+For campaign "Product Launch":
+├── instagram/
+│   ├── feed-4x5.png               (4:5) - primary
+│   └── stories-9x16.png           (9:16) - adapted
+├── linkedin/
+│   └── feed-1.91x1.png            (1.91:1) - professional version
+├── twitter/
+│   └── feed-16x9.png              (16:9) - punchy version
+└── facebook/
+    └── feed-1.91x1.png            (1.91:1) - broader appeal version
+```
+
+---
+
+## File Output Structure
+
+All social graphics are saved to an organized directory structure for easy handoff and management.
+
+### Directory Convention
+
+```
+./campaigns/{campaign-name}/social/
+├── instagram/
+│   ├── feed/
+│   │   ├── {concept}-4x5.png
+│   │   └── ...
+│   ├── stories/
+│   │   ├── {concept}-9x16.png
+│   │   └── ...
+│   └── reels/
+│       └── {concept}-cover-9x16.png
+├── youtube/
+│   ├── thumbnails/
+│   │   ├── {concept}-16x9.png
+│   │   └── ...
+│   └── community/
+│       └── {concept}-1x1.png
+├── linkedin/
+│   ├── {concept}-1.91x1.png
+│   └── ...
+├── twitter/
+│   ├── {concept}-16x9.png
+│   └── ...
+├── pinterest/
+│   ├── {concept}-2x3.png
+│   └── ...
+├── facebook/
+│   ├── {concept}-1.91x1.png
+│   └── ...
+├── tiktok/
+│   ├── {concept}-cover-9x16.png
+│   └── ...
+└── calendar-summary.md (if using content calendar mode)
+```
+
+### File Naming Convention
+
+```
+{descriptive-concept}-{aspect-shorthand}.{format}
+
+Examples:
+  product-launch-announcement-4x5.png
+  weekly-tip-typography-basics-16x9.png
+  customer-quote-sarah-1x1.png
+  day-3-engage-conversation-starter-4x5.png
+```
+
+### Saving Workflow
+
+After each successful generation:
+
+```
+1. Create campaign directory if it doesn't exist:
+   mkdir -p ./campaigns/{campaign}/social/{platform}/
+
+2. Download the generated image from the output URL
+
+3. Save with descriptive filename:
+   ./campaigns/{campaign}/social/{platform}/{name}-{ratio}.png
+
+4. Log the generation in the output summary
+```
+
+---
+
+## Quality Checklist
+
+### Technical
+- [ ] Correct aspect ratio for platform
+- [ ] Resolution sufficient (minimum specs met)
+- [ ] Safe zones respected (no critical content in overlay areas)
+- [ ] File saved to correct campaign directory
+
+### Platform Fit
+- [ ] Visual language matches platform
+- [ ] Would scroll-stop on this platform specifically
+- [ ] Appropriate for platform's audience
+- [ ] Text (if any) readable at typical view size
+
+### Typography (if text included)
+- [ ] Text specified in quotes in the prompt
+- [ ] Typography style explicitly described
+- [ ] Text placement matches composition
+- [ ] Contrast sufficient for readability
+- [ ] All characters rendered correctly
+- [ ] Readable at mobile screen size
+
+### Composition
+- [ ] Subject clear and prominent
+- [ ] Space for text overlay if needed
+- [ ] Doesn't compete with platform UI elements
+- [ ] Colors work on platform (dark mode consideration)
+
+### Brand
+- [ ] Consistent with brand aesthetic
+- [ ] Colors appropriate
+- [ ] Tone matches brand voice
+- [ ] Matches saved template (if using template system)
+
+### Content Calendar (if applicable)
+- [ ] All posts generated with unique concepts
+- [ ] Content pillars distributed correctly
+- [ ] Captions written with hashtags
+- [ ] Calendar summary document complete
+- [ ] Files organized by day and pillar
+
+---
+
+## Common Issues & Solutions
+
+| Issue | Cause | Solution |
+|-------|-------|----------|
+| Looks generic | Platform not specified | Use platform-specific template |
+| Wrong vibe for platform | Cross-platform prompt | Rewrite for specific platform language |
+| Content in unsafe zone | Template not followed | Specify safe zone in prompt |
+| Too polished for TikTok | Wrong aesthetic | Add "native, authentic, not over-produced" |
+| Too casual for LinkedIn | Wrong aesthetic | Add "professional, sophisticated, corporate-appropriate" |
+| Won't scroll-stop | Lacks contrast/impact | Add "bold, high contrast, scroll-stopping" |
+| Text unreadable | Bad text space | Specify "clear space for text overlay" |
+| Wrong ratio | Default used | Explicitly state ratio in prompt |
+| Text garbled | Too many words | Keep text to 6 words or fewer per element |
+| Text wrong font | Style not specified | Explicitly describe typography style in prompt |
+| Brand inconsistent | No template used | Save and reference a template in creative-kit.md |
+| Calendar posts look same | No pillar variety | Use content pillar system for thematic diversity |
+| Files disorganized | No directory structure | Follow file output convention strictly |
+
+---
+
+## Platform-Specific Tips
+
+### Instagram
+- 4:5 gets more real estate than 1:1 — default to portrait
+- Algorithm favors engagement — bold colors help
+- First frame of carousel is everything
+- Avoid heavy text (algorithm deprioritizes)
+
+### YouTube
+- Thumbnail is 50% of click decision
+- Face + emotion dramatically increases CTR
+- Test against actual competitors' thumbnails
+- Yellow genuinely outperforms other colors
+
+### LinkedIn
+- Thought leadership aesthetic wins
+- Data/insight graphics get shared
+- Avoid anything that looks like an ad
+- Professional does not equal boring
+
+### Twitter/X
+- Dark mode dominant — high contrast essential
+- Memes and screenshots perform
+- Hot take energy works
+- Ratio-able graphics (quotes) spread
+
+### Pinterest
+- Vertical wins — 2:3 or longer
+- Text on pin = good (users read)
+- Aspirational + actionable
+- Save-worthy > like-worthy
+
+### TikTok
+- Native aesthetic beats polished
+- Face-forward works
+- Match trending visual styles
+- Avoid looking like an ad
+
+---
+
+## Output Format
+
+### Single Graphic Output
+
+```markdown
+## Social Graphic Generated
+
+**Platform:** [platform]
+**Placement:** [feed/stories/thumbnail/etc.]
+**Aspect Ratio:** [ratio]
+**Template Used:** [template name or "none"]
+
+**Image URL:** [URL]
+**Saved To:** ./campaigns/{campaign}/social/{platform}/{filename}.png
+
+**Platform Optimization:**
+- [x] Correct ratio
+- [x] Safe zones respected
+- [x] Platform visual language
+- [x] Scroll-stopping quality
+
+**Typography Check:** (if text included)
+- [x] Text renders cleanly
+- [x] Font style matches intent
+- [x] Readable at mobile size
+
+**Feedback?**
+- Does it match platform vibe?
+- Scroll-stopping enough?
+- Text space adequate?
+- Ready to approve or iterate?
+
+**Multi-Platform?**
+- [ ] Generate additional platform variants
+- [ ] Specify platforms needed
+```
+
+### Multi-Platform Output
+
+```markdown
+## Multi-Platform Graphics Generated
+
+**Campaign:** {campaign-name}
+**Concept:** [description]
+**Template Used:** [template name]
+
+### Instagram Feed (4:5)
+- **URL:** [URL]
+- **Saved:** ./campaigns/{campaign}/social/instagram/{name}-4x5.png
+- **Status:** [x] Platform-optimized
+
+### LinkedIn (1.91:1)
+- **URL:** [URL]
+- **Saved:** ./campaigns/{campaign}/social/linkedin/{name}-1.91x1.png
+- **Status:** [x] Platform-optimized
+
+### Twitter (16:9)
+- **URL:** [URL]
+- **Saved:** ./campaigns/{campaign}/social/twitter/{name}-16x9.png
+- **Status:** [x] Platform-optimized
+
+[... additional platforms ...]
+
+**All Variants Approved?**
+- [ ] Yes, proceed to scheduling
+- [ ] Need iteration on [platform]
+```
+
+### Content Calendar Output
+
+```markdown
+## Content Calendar Generated
+
+**Campaign:** {campaign-name}
+**Platform:** {platform}
+**Period:** {date range}
+**Posts Generated:** {count}
+**Template Used:** {template name}
+
+**Output Directory:** ./campaigns/{campaign}/social/{platform}/
+
+### Calendar Overview
+
+| Day | Pillar | Concept | File | Caption Preview |
+|-----|--------|---------|------|-----------------|
+| Mon | Educate | [concept] | day-1-educate.png | [first 50 chars...] |
+| Tue | Inspire | [concept] | day-2-inspire.png | [first 50 chars...] |
+| Wed | Engage | [concept] | day-3-engage.png | [first 50 chars...] |
+| Thu | Promote | [concept] | day-4-promote.png | [first 50 chars...] |
+| Fri | Entertain | [concept] | day-5-entertain.png | [first 50 chars...] |
+| Sat | Connect | [concept] | day-6-connect.png | [first 50 chars...] |
+| Sun | Inspire | [concept] | day-7-inspire.png | [first 50 chars...] |
+
+**Full details:** See ./campaigns/{campaign}/social/calendar-summary.md
+```
+
+---
+
+## Integration with Creative Engine
+
+```
+SOCIAL GRAPHICS PIPELINE
+
+┌─────────────────────────────────────────┐
+│  Request with platform specified        │
+│  -> Or route from creative/SKILL.md    │
+└─────────────────────────────────────────┘
+                    │
+                    v
+┌─────────────────────────────────────────┐
+│  LOAD BRAND CONTEXT                     │
+│  -> Read ./brand/creative-kit.md       │
+│  -> Load template if exists            │
+│  -> Extract brand colors, style, tone  │
+└─────────────────────────────────────────┘
+                    │
+                    v
+┌─────────────────────────────────────────┐
+│  social-graphics mode (THIS FILE)       │
+│  -> Identify platform requirements     │
+│  -> Apply platform-specific template   │
+│  -> Apply brand template if available  │
+│  -> Generate with MODEL_REGISTRY.md    │
+│  -> Review against platform checklist  │
+└─────────────────────────────────────────┘
+                    │
+        ┌───────────┴───────────┐
+        v                       v
+┌──────────────────┐   ┌──────────────────┐
+│  Single Platform │   │  Multi-Platform  │
+│  -> Generate     │   │  -> Generate     │
+│  -> Save to      │   │    primary       │
+│    campaigns/    │   │  -> Auto-adapt   │
+│                  │   │    variants      │
+│                  │   │  -> Save all to  │
+│                  │   │    campaigns/    │
+└──────────────────┘   └──────────────────┘
+        │                       │
+        v                       v
+┌──────────────────┐   ┌──────────────────┐
+│  Content Calendar│   │  Template Save   │
+│  -> Batch gen    │   │  -> If new style │
+│  -> All pillars  │   │    approved,     │
+│  -> Calendar     │   │    save to       │
+│    summary       │   │    creative-kit  │
+└──────────────────┘   └──────────────────┘
+```
+
+---
+
+## Handoff Protocols
+
+### Receiving from creative/SKILL.md
+
+```yaml
+Receive:
+  platform: "Instagram"
+  placement: "Feed"
+  content_type: "Product announcement"
+  subject: "[what to show]"
+  brand_colors: "[if specified]"
+  text_needed: true/false
+  text_content: "[exact text if needed]"
+  template_name: "[if brand template exists]"
+  campaign_name: "[for file organization]"
+  multi_platform: true/false
+  additional_platforms: ["LinkedIn", "Twitter"]
+  calendar_mode: false
+  calendar_days: 0
+```
+
+### Returning
+
+```yaml
+Return:
+  status: "complete"
+  deliverables:
+    - platform: "Instagram"
+      placement: "Feed"
+      aspect_ratio: "4:5"
+      url: "[URL]"
+      saved_to: "./campaigns/{campaign}/social/instagram/{name}.png"
+  template_saved: true/false
+  template_name: "[if saved]"
+  multi_platform_available: true
+  additional_platforms_needed: "[list if requested]"
+  calendar_generated: false
+  calendar_summary: "[path if generated]"
+```
+
+---
+
+## Tips from Experience
+
+### What Works
+1. **Platform-first thinking** — Start with where it lives, not what it shows
+2. **Ratio is non-negotiable** — Wrong ratio = wrong everything
+3. **Safe zones matter** — Platform UI will cover content
+4. **Visual language matching** — LinkedIn does not equal TikTok aesthetically
+5. **Bold beats subtle** — Social is noisy, you need to pop
+6. **Templates create consistency** — Save your winning style and reuse it
+7. **Calendar mode saves hours** — Batch generation beats one-at-a-time
+8. **Text rendering works** — the configured image model handles headlines natively, no separate tool needed
+
+### What Doesn't Work
+1. **One size fits all** — Generic "social media" prompts
+2. **Ignoring platform culture** — Too polished for TikTok, too casual for LinkedIn
+3. **Forgetting mobile** — Most viewing is phone-sized
+4. **Text-heavy images** — Most platforms deprioritize
+5. **Subtle visuals** — Get lost in the scroll
+6. **No saved templates** — Rebuilding brand identity from scratch each time
+7. **Paragraph-length text** — AI text rendering works best at 6 words or fewer
+8. **Skipping style exploration** — Locking into the first idea without comparing alternatives
+
+### The 80/20
+80% of social graphic success comes from:
+1. Correct aspect ratio
+2. Platform-appropriate visual language
+3. Scroll-stopping contrast/colors
+4. Clear focal point
+
+Get these four right and you'll outperform most content.
+
+---
+
+## Quick Reference: Common Workflows
+
+### "Make me an Instagram post"
+
+```
+1. Load brand template from creative-kit.md (if exists)
+2. Use Instagram Feed (4:5) prompt template
+3. Add brand-specific modifiers
+4. Generate via MODEL_REGISTRY.md
+5. Save to ./campaigns/{campaign}/social/instagram/
+```
+
+### "I need this on all platforms"
+
+```
+1. Generate primary platform version
+2. Get approval
+3. Run auto-adaptation for each additional platform
+4. Save all variants to platform-specific directories
+5. Present multi-platform output summary
+```
+
+### "Generate a week of content"
+
+```
+1. Confirm brand template and platform
+2. Map 7 days to content pillars
+3. Generate unique concept for each day
+4. Batch generate all 7 graphics
+5. Write captions with hashtags
+6. Save to calendar directory structure
+7. Produce calendar summary document
+```
+
+### "Make a YouTube thumbnail"
+
+```
+1. Use YouTube Thumbnail prompt template
+2. Apply emotion modifier (surprise/excitement/curiosity/etc.)
+3. Apply color psychology (yellow for clicks, blue for trust, etc.)
+4. Generate at 16:9
+5. Verify text space and face prominence
+6. Save to ./campaigns/{campaign}/social/youtube/thumbnails/
+```
+
+### "Create a quote graphic"
+
+```
+1. Use Text Rendering Instructions
+2. Keep quote to 6 words or fewer if possible
+3. Specify typography style explicitly
+4. Describe text placement and contrast
+5. Generate for target platform ratio
+6. Verify text renders cleanly
+7. If text is garbled, regenerate or use fallback (background + post-production text)
+```