@jaimevalasek/aioson 1.7.0 → 1.7.2

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Files changed (34) hide show
  1. package/CHANGELOG.md +25 -0
  2. package/package.json +1 -1
  3. package/src/constants.js +13 -0
  4. package/template/.aioson/agents/copywriter.md +463 -0
  5. package/template/.aioson/agents/dev.md +29 -1
  6. package/template/.aioson/agents/deyvin.md +1 -0
  7. package/template/.aioson/agents/neo.md +5 -1
  8. package/template/.aioson/agents/qa.md +101 -0
  9. package/template/.aioson/agents/setup.md +17 -1
  10. package/template/.aioson/agents/squad.md +190 -0
  11. package/template/.aioson/agents/ux-ui.md +169 -3
  12. package/template/.aioson/genomes/copywriting.md +204 -0
  13. package/template/.aioson/skills/design/cognitive-core-ui/references/motion.md +2 -0
  14. package/template/.aioson/skills/marketing/references/anti-patterns.md +254 -0
  15. package/template/.aioson/skills/marketing/references/fascinations.md +192 -0
  16. package/template/.aioson/skills/marketing/references/five-acts.md +248 -0
  17. package/template/.aioson/skills/marketing/references/market-intelligence.md +198 -0
  18. package/template/.aioson/skills/marketing/references/offer-structure.md +203 -0
  19. package/template/.aioson/skills/marketing/references/one-belief.md +149 -0
  20. package/template/.aioson/skills/marketing/references/patterns.md +218 -0
  21. package/template/.aioson/skills/marketing/references/pms-research.md +193 -0
  22. package/template/.aioson/skills/marketing/vsl-craft.md +385 -0
  23. package/template/.aioson/skills/static/landing-page-deploy.md +192 -0
  24. package/template/.aioson/skills/static/landing-page-forge.md +730 -0
  25. package/template/.aioson/skills/static/ui-ux-modern.md +1 -0
  26. package/template/.aioson/tasks/squad-create.md +22 -0
  27. package/template/.aioson/tasks/squad-design.md +30 -0
  28. package/template/.aioson/templates/squads/digital-marketing-agency/template.json +96 -0
  29. package/template/CLAUDE.md +1 -0
  30. package/template/.aioson/skills/design-system/components/SKILL.md:Zone.Identifier +0 -0
  31. package/template/.aioson/skills/design-system/dashboards/SKILL.md:Zone.Identifier +0 -0
  32. package/template/.aioson/skills/design-system/foundations/SKILL.md:Zone.Identifier +0 -0
  33. package/template/.aioson/skills/design-system/motion/SKILL.md:Zone.Identifier +0 -0
  34. package/template/.aioson/skills/design-system/patterns/SKILL.md:Zone.Identifier +0 -0
@@ -0,0 +1,730 @@
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+ ---
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+ name: landing-page-forge
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+ description: Advanced landing page production skill — animation libraries (GSAP, AnimeJS), high-impact motion patterns (horizontal scroll, magnetic mouse, hero sequences), performance checklist, SEO/LLMO setup, tracking integration. Load when building landing pages, sales pages, event pages, or any conversion-focused page.
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+ ---
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+
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+ # Landing Page Forge
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+
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+ Production playbook for landing pages that convert. Covers animation craft, performance, discoverability, and tracking — the full stack from visual to measurable.
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+
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+ ---
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+
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+ ## 1. Animation library choice
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+
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+ ### GSAP (GreenSock Animation Platform)
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+ **Use when:** you need scroll-driven horizontal sections, magnetic mouse effects, SVG animations, or complex sequenced timelines.
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+
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+ ```html
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+ <!-- CDN (free tier covers most needs) -->
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+ <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.12.5/gsap.min.js"></script>
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+ <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.12.5/ScrollTrigger.min.js"></script>
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+ ```
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+
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+ ```js
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+ gsap.registerPlugin(ScrollTrigger);
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+ ```
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+
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+ **npm:** `npm install gsap`
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+
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+ ### AnimeJS
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+ **Use when:** you want lightweight, zero-dependency micro-animations — counters, SVG morphing, staggered list reveals, hover interactions.
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+
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+ ```html
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+ <script src="https://cdnjs.cloudflare.com/ajax/libs/animejs/3.2.1/anime.min.js"></script>
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+ ```
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+
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+ **npm:** `npm install animejs`
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+
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+ ### When to use which
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+
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+ | Effect | Library |
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+ |---|---|
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+ | Horizontal scroll section | GSAP + ScrollTrigger |
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+ | Magnetic mouse / cursor aura | GSAP |
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+ | Scroll-reveal stagger | Either (GSAP for precision, AnimeJS for light pages) |
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+ | Number count-up | AnimeJS |
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+ | SVG path drawing | AnimeJS |
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+ | Complex parallax | GSAP |
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+ | Simple fade-in sequence | CSS keyframes (no library needed) |
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+
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+ ---
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+
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+ ## 2. High-impact motion patterns
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+
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+ ### 2.1 Horizontal scroll marquee (infinite ticker)
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+
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+ Feature strip, client logos, testimonials — scrolls sideways while user scrolls down.
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+
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+ ```html
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+ <section class="marquee-section">
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+ <div class="marquee-track">
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+ <div class="marquee-items" id="marqueeItems">
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+ <!-- items duplicated in JS -->
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+ </div>
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+ </div>
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+ </section>
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+ ```
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+
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+ ```css
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+ .marquee-section { overflow: hidden; }
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+ .marquee-track { display: flex; }
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+ .marquee-items { display: flex; gap: 48px; white-space: nowrap; will-change: transform; }
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+ ```
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+
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+ ```js
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+ // GSAP infinite marquee
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+ gsap.to("#marqueeItems", {
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+ x: "-50%",
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+ duration: 20,
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+ ease: "none",
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+ repeat: -1
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+ });
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+ // Clone items for seamless loop
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+ const items = document.getElementById("marqueeItems");
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+ items.innerHTML += items.innerHTML;
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+ ```
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+
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+ ### 2.2 Horizontal scroll section (scroll → move sideways)
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+
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+ Cards or features that slide horizontally as user scrolls vertically.
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+
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+ ```html
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+ <section class="h-scroll-wrapper">
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+ <div class="h-scroll-pin">
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+ <div class="h-scroll-track" id="hTrack">
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+ <div class="h-scroll-card">...</div>
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+ <div class="h-scroll-card">...</div>
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+ <div class="h-scroll-card">...</div>
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+ </div>
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+ </div>
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+ </section>
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+ ```
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+
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+ ```css
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+ .h-scroll-wrapper { height: 300vh; }
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+ .h-scroll-pin { position: sticky; top: 0; overflow: hidden; height: 100vh; }
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+ .h-scroll-track { display: flex; width: max-content; }
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+ .h-scroll-card { width: 80vw; flex-shrink: 0; margin-right: 32px; }
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+ ```
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+
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+ ```js
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+ const track = document.getElementById("hTrack");
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+ const totalWidth = track.scrollWidth - window.innerWidth;
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+
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+ gsap.to(track, {
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+ x: () => -totalWidth,
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+ ease: "none",
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+ scrollTrigger: {
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+ trigger: ".h-scroll-wrapper",
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+ start: "top top",
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+ end: "bottom top",
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+ scrub: 1,
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+ pin: ".h-scroll-pin",
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+ anticipatePin: 1
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+ }
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+ });
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+ ```
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+
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+ ### 2.3 Magnetic mouse effect (cursor aura / hover field)
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+
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+ Interactive element that subtly follows the cursor — gives premium tactile feel.
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+
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+ ```html
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+ <div class="magnetic-btn" id="magneticBtn">
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+ <span>Get Started</span>
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+ </div>
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+ ```
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+
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+ ```js
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+ const btn = document.getElementById("magneticBtn");
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+
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+ btn.addEventListener("mousemove", (e) => {
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+ const rect = btn.getBoundingClientRect();
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+ const x = e.clientX - rect.left - rect.width / 2;
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+ const y = e.clientY - rect.top - rect.height / 2;
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+ const strength = 0.35;
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+
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+ gsap.to(btn, {
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+ x: x * strength,
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+ y: y * strength,
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+ duration: 0.3,
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+ ease: "power2.out"
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+ });
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+ });
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+
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+ btn.addEventListener("mouseleave", () => {
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+ gsap.to(btn, { x: 0, y: 0, duration: 0.5, ease: "elastic.out(1, 0.4)" });
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+ });
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+ ```
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+
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+ **Cursor aura (glow that follows mouse globally):**
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+ ```html
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+ <div class="cursor-aura" id="cursorAura"></div>
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+ ```
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+
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+ ```css
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+ .cursor-aura {
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+ position: fixed;
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+ width: 300px;
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+ height: 300px;
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+ border-radius: 50%;
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+ background: radial-gradient(circle, rgba(99,102,241,0.12) 0%, transparent 70%);
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+ pointer-events: none;
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+ transform: translate(-50%, -50%);
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+ z-index: 0;
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+ transition: opacity 0.3s;
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+ }
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+ ```
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+
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+ ```js
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+ document.addEventListener("mousemove", (e) => {
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+ gsap.to("#cursorAura", {
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+ x: e.clientX,
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+ y: e.clientY,
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+ duration: 0.6,
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+ ease: "power2.out"
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+ });
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+ });
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+ ```
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+
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+ ### 2.4 Scroll-reveal stagger (IntersectionObserver)
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+
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+ Elements fade in as they enter the viewport — staggered per group.
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+
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+ ```html
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+ <div class="reveal-group">
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+ <div class="reveal-item">...</div>
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+ <div class="reveal-item">...</div>
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+ <div class="reveal-item">...</div>
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+ </div>
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+ ```
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+
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+ ```css
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+ .reveal-item {
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+ opacity: 0;
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+ transform: translateY(32px);
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+ transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1),
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+ transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);
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+ }
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+ .reveal-item.visible {
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+ opacity: 1;
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+ transform: translateY(0);
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+ }
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+ ```
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+
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+ ```js
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+ const observer = new IntersectionObserver((entries) => {
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+ entries.forEach((entry, i) => {
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+ if (entry.isIntersecting) {
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+ setTimeout(() => entry.target.classList.add("visible"), i * 80);
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+ observer.unobserve(entry.target);
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+ }
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+ });
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+ }, { threshold: 0.15 });
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+
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+ document.querySelectorAll(".reveal-item").forEach(el => observer.observe(el));
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+ ```
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+
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+ ### 2.5 Number counter animation (AnimeJS)
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+
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+ Stats and metrics that count up when scrolled into view.
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+
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+ ```html
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+ <span class="counter" data-target="200">0</span>
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+ ```
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+
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+ ```js
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+ const counterObserver = new IntersectionObserver((entries) => {
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+ entries.forEach(entry => {
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+ if (!entry.isIntersecting) return;
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+ const el = entry.target;
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+ const target = +el.dataset.target;
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+ anime({
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+ targets: el,
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+ innerHTML: [0, target],
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+ round: 1,
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+ duration: 1800,
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+ easing: "easeOutExpo",
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+ update: () => { el.innerHTML = Math.round(el.innerHTML); }
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+ });
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+ counterObserver.unobserve(el);
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+ });
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+ }, { threshold: 0.5 });
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+
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+ document.querySelectorAll(".counter").forEach(el => counterObserver.observe(el));
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+ ```
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+
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+ ### 2.6 Hero entrance sequence
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+
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+ Staggered load sequence for above-the-fold hero sections.
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+
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+ ```js
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+ // GSAP timeline — fires on page load
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+ const heroTL = gsap.timeline({ defaults: { ease: "power3.out" } });
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+
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+ heroTL
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+ .from(".hero-eyebrow", { y: 20, opacity: 0, duration: 0.6 })
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+ .from(".hero-heading", { y: 30, opacity: 0, duration: 0.8 }, "-=0.3")
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+ .from(".hero-sub", { y: 20, opacity: 0, duration: 0.6 }, "-=0.4")
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+ .from(".hero-cta", { y: 20, opacity: 0, duration: 0.5, stagger: 0.1 }, "-=0.3")
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+ .from(".hero-media", { scale: 0.96, opacity: 0, duration: 0.8 }, "-=0.5");
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+ ```
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+
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+ ---
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+
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+ ## 3. Performance checklist (< 2.5 s load target)
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+
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+ ### Images
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+ - [ ] Use WebP format for all photography and illustrations
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+ - [ ] Set `loading="lazy"` on all images below the fold
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+ - [ ] Preload hero/above-the-fold image: `<link rel="preload" as="image" href="hero.webp">`
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+ - [ ] Specify `width` and `height` on every `<img>` to prevent layout shift
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+ - [ ] Use `srcset` for responsive image sizes
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+
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+ ### Fonts
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+ - [ ] Self-host or use `font-display: swap`
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+ - [ ] Preconnect to font CDN: `<link rel="preconnect" href="https://fonts.googleapis.com">`
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+ - [ ] Preload critical font file: `<link rel="preload" as="font" type="font/woff2" crossorigin>`
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+ - [ ] Load only the weights actually used (400, 500, 600 typically sufficient)
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+
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+ ### CSS / JS
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+ - [ ] No unused CSS (purge TailwindCSS or use inline critical CSS)
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+ - [ ] Defer non-critical JS: `<script defer src="..."></script>`
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+ - [ ] Load animation libraries only after hero is painted (use `defer` or dynamic import)
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+ - [ ] Minify all assets before deploy
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+
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+ ### Animation performance
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+ - [ ] Use `transform` and `opacity` only — never animate `width`, `height`, `top`, `left`
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+ - [ ] Add `will-change: transform` to elements with heavy animation (sparingly)
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+ - [ ] Respect `prefers-reduced-motion`:
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+ ```css
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+ @media (prefers-reduced-motion: reduce) {
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+ *, *::before, *::after {
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+ animation-duration: 0.01ms !important;
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+ transition-duration: 0.01ms !important;
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+ }
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+ }
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+ ```
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+
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+ ### Validation targets
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+ - PageSpeed Insights score: ≥ 90 mobile, ≥ 95 desktop
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+ - LCP (Largest Contentful Paint): < 2.5 s
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+ - CLS (Cumulative Layout Shift): < 0.1
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+ - FID/INP: < 200 ms
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+
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+ ---
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+
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+ ## 4. SEO / LLMO setup
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+
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+ ### HTML head — minimum viable
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+
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+ ```html
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+ <meta charset="UTF-8">
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+ <meta name="viewport" content="width=device-width, initial-scale=1">
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+ <title>Primary Keyword — Brand Name</title>
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+ <meta name="description" content="150–160 character description with primary keyword.">
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+ <link rel="canonical" href="https://yourdomain.com/page-slug">
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+
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+ <!-- Open Graph -->
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+ <meta property="og:title" content="Page Title">
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+ <meta property="og:description" content="Description">
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+ <meta property="og:image" content="https://yourdomain.com/og-image.jpg"> <!-- 1200×630 -->
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+ <meta property="og:url" content="https://yourdomain.com/page-slug">
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+ <meta property="og:type" content="website">
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+
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+ <!-- Twitter Card -->
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+ <meta name="twitter:card" content="summary_large_image">
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+ <meta name="twitter:title" content="Page Title">
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+ <meta name="twitter:description" content="Description">
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+ <meta name="twitter:image" content="https://yourdomain.com/og-image.jpg">
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+ ```
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+
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+ ### H-tag hierarchy (one page = one H1)
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+
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+ ```
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+ H1 — Primary keyword, page purpose (ONE per page)
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+ H2 — Major sections
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+ H3 — Sub-topics within sections
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+ ```
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+
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+ ### JSON-LD schema (place before `</body>`)
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+
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+ ```html
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+ <script type="application/ld+json">
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+ {
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+ "@context": "https://schema.org",
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+ "@type": "WebPage",
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+ "name": "Page Title",
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+ "description": "Page description",
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+ "url": "https://yourdomain.com/page-slug",
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+ "publisher": {
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+ "@type": "Organization",
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+ "name": "Brand Name",
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+ "url": "https://yourdomain.com"
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+ }
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+ }
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+ </script>
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+ ```
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+
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+ For events:
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+ ```json
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+ {
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+ "@type": "Event",
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+ "name": "Event Name",
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+ "startDate": "2025-05-10T19:00",
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+ "location": { "@type": "Place", "name": "Venue" },
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+ "offers": { "@type": "Offer", "price": "997", "priceCurrency": "BRL" }
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+ }
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+ ```
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+
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+ ### Sitemap and robots
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+
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+ **`/sitemap.xml`:**
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+ ```xml
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+ <?xml version="1.0" encoding="UTF-8"?>
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+ <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
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+ <url>
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+ <loc>https://yourdomain.com/</loc>
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+ <lastmod>2025-04-01</lastmod>
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+ <priority>1.0</priority>
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+ </url>
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+ </urlset>
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+ ```
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+
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+ **`/robots.txt`:**
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+ ```
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+ User-agent: *
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+ Allow: /
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+ Sitemap: https://yourdomain.com/sitemap.xml
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+ ```
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+
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+ **`/llms.txt`** (LLMO — AI discoverability):
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+ ```markdown
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+ # Brand Name
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+
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+ > One-line description of what this site/product is.
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+
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+ ## What we offer
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+ - Feature or service 1
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+ - Feature or service 2
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+
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+ ## Contact
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+ - Site: https://yourdomain.com
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+ - Email: contact@yourdomain.com
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+ ```
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+
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+ ---
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+
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+ ## 5. Tracking integration
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+
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+ ### Meta Pixel + Advanced Matching
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+
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+ Place in `<head>`, replace `PIXEL_ID`:
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+
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+ ```html
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+ <script>
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+ !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
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+ n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
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+ n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
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+ t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
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+ document,'script','https://connect.facebook.net/en_US/fbevents.js');
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+
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+ fbq('init', 'PIXEL_ID', {
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+ em: '<hashed_email_if_known>' // Advanced Matching — pass SHA256 hashed email
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+ });
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+ fbq('track', 'PageView');
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+ </script>
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+ <noscript>
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+ <img height="1" width="1" style="display:none"
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+ src="https://www.facebook.com/tr?id=PIXEL_ID&ev=PageView&noscript=1"/>
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+ </noscript>
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+ ```
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+
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+ **Standard events to fire on key actions:**
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+ ```js
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+ // Lead capture form submit
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+ fbq('track', 'Lead', { content_name: 'Newsletter Signup' });
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+
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+ // Checkout / purchase intent
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+ fbq('track', 'InitiateCheckout', { value: 997, currency: 'BRL' });
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+
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+ // Purchase confirmed
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+ fbq('track', 'Purchase', { value: 997, currency: 'BRL' });
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+ ```
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+
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+ ### Google Tag Manager
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+
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+ ```html
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+ <!-- In <head> -->
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+ <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
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+ new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
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+ j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
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+ 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
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+ })(window,document,'script','dataLayer','GTM-XXXXXXX');</script>
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+
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+ <!-- Immediately after <body> -->
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+ <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXXX"
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+ height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
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+ ```
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+
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+ ### UTM capture and persistence
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+
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+ Captures UTM parameters on landing and persists them through the session for downstream form submissions.
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+
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+ ```js
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+ (function() {
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+ const params = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content'];
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+ const url = new URL(window.location.href);
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+
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+ params.forEach(param => {
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+ const value = url.searchParams.get(param);
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+ if (value) {
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+ sessionStorage.setItem(param, value);
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+ // Also set cookie for cross-page persistence
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+ document.cookie = `${param}=${encodeURIComponent(value)};path=/;max-age=1800`;
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+ }
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+ });
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+
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+ // Attach UTMs to all form submissions
489
+ document.querySelectorAll('form').forEach(form => {
490
+ form.addEventListener('submit', () => {
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+ params.forEach(param => {
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+ const value = sessionStorage.getItem(param);
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+ if (value) {
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+ const input = document.createElement('input');
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+ input.type = 'hidden';
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+ input.name = param;
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+ input.value = value;
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+ form.appendChild(input);
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+ }
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+ });
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+ });
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+ });
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+ })();
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+ ```
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+
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+ ---
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+
508
+ ## 6. Mobile-first responsive rules for landing pages
509
+
510
+ ```css
511
+ /* Base: mobile (< 640px) */
512
+ .hero-heading { font-size: clamp(2rem, 8vw, 4.5rem); }
513
+ .section-padding { padding: 64px 24px; }
514
+ .grid-cols { grid-template-columns: 1fr; }
515
+
516
+ /* Tablet (≥ 768px) */
517
+ @media (min-width: 768px) {
518
+ .section-padding { padding: 96px 48px; }
519
+ .grid-cols { grid-template-columns: repeat(2, 1fr); }
520
+ }
521
+
522
+ /* Desktop (≥ 1024px) */
523
+ @media (min-width: 1024px) {
524
+ .section-padding { padding: 128px 80px; }
525
+ .grid-cols { grid-template-columns: repeat(3, 1fr); }
526
+ }
527
+ ```
528
+
529
+ **Key landing page responsive rules:**
530
+ - CTA buttons: minimum 48px height on mobile, full-width on < 480px
531
+ - Horizontal scroll sections: disable on mobile, show vertical stack instead
532
+ - Magnetic mouse effects: disable on touch devices (`@media (hover: none)`)
533
+ - Font size: use `clamp()` for fluid scaling between breakpoints
534
+ - Hero text: max 2 lines on mobile — truncate copy if needed
535
+
536
+ ```js
537
+ // Disable magnetic effects on touch
538
+ const isTouchDevice = () => window.matchMedia("(hover: none)").matches;
539
+ if (!isTouchDevice()) {
540
+ // init magnetic effects
541
+ }
542
+ ```
543
+
544
+ ---
545
+
546
+ ## 7. Pre-launch validation checklist
547
+
548
+ ### Visual
549
+ - [ ] Renders correctly on iPhone SE (375px), iPhone 14 (390px), iPad (768px), Desktop (1280px)
550
+ - [ ] All CTAs visible above fold on mobile
551
+ - [ ] No horizontal overflow on any breakpoint
552
+ - [ ] All images have `alt` text
553
+
554
+ ### Functional
555
+ - [ ] All CTA buttons and links work
556
+ - [ ] Form submits correctly and shows success/error state
557
+ - [ ] No console errors in Chrome, Firefox, Safari
558
+
559
+ ### Performance
560
+ - [ ] PageSpeed score ≥ 90 mobile
561
+ - [ ] LCP < 2.5 s on mobile (test on throttled 3G in DevTools)
562
+
563
+ ### Tracking
564
+ - [ ] Meta Pixel fires PageView on load (verify in Meta Pixel Helper)
565
+ - [ ] GTM fires on load (verify in Tag Assistant)
566
+ - [ ] UTM params captured in sessionStorage when visiting with `?utm_source=test`
567
+ - [ ] Lead event fires on form submit
568
+
569
+ ### SEO / LLMO
570
+ - [ ] Single H1 present
571
+ - [ ] Meta description populated
572
+ - [ ] Canonical URL correct
573
+ - [ ] OG image renders correctly (test at opengraph.xyz)
574
+ - [ ] /robots.txt accessible
575
+ - [ ] /sitemap.xml accessible and valid
576
+ - [ ] /llms.txt present
577
+
578
+ ### SSL and deploy
579
+ - [ ] HTTPS certificate active (no mixed content warnings)
580
+ - [ ] Domain resolves correctly on all subdomains being used
581
+ - [ ] Redirects from www/non-www consistent
582
+
583
+ ---
584
+
585
+ ## 8. Tech stack recommendations
586
+
587
+ | Need | Recommended |
588
+ |---|---|
589
+ | Static HTML/CSS/JS page | Plain HTML + Vite for bundling |
590
+ | React-based | Next.js (Static Export for max speed) |
591
+ | Animation library | GSAP (complex) or AnimeJS (lightweight) |
592
+ | Image generation | Google Imagen via API, or Flux |
593
+ | Hosting (BRL-friendly) | Hostinger VPS (LiteSpeed) |
594
+ | Hosting (automated deploy) | Vercel (Git-connected, CDN edge) |
595
+ | DNS / CDN | Cloudflare (free tier covers most pages) |
596
+ | Form backend | Formspree, Basin, or native webhook to CRM |
597
+
598
+ ---
599
+
600
+ ## 9. Production execution pattern — 3 parallel tracks
601
+
602
+ The most common failure in AI-generated landing pages: the page looks good but doesn't have tracking, doesn't have SEO, and fails PageSpeed. These three tracks must run **simultaneously** during implementation — not as an afterthought checklist.
603
+
604
+ ### How to execute in parallel
605
+
606
+ When building a page, structure the implementation in two phases:
607
+
608
+ **Phase 1 — Structure & visual** (sequential prerequisite)
609
+ Build the HTML structure, CSS design system, content sections, and animations. Get the page looking correct on desktop and mobile.
610
+
611
+ **Phase 2 — Production readiness** (3 tracks in parallel)
612
+ Once Phase 1 is complete, execute all three tracks before considering the page done:
613
+
614
+ ```
615
+ Phase 2 — run all three simultaneously:
616
+
617
+ ┌─────────────────────┐ ┌─────────────────────┐ ┌─────────────────────┐
618
+ │ Track A: SEO/LLMO │ │ Track B: Tracking │ │ Track C: Performance│
619
+ ├─────────────────────┤ ├─────────────────────┤ ├─────────────────────┤
620
+ │ • Single H1 │ │ • Meta Pixel init │ │ • Images → WebP │
621
+ │ • Meta description │ │ • PageView event │ │ • lazy loading │
622
+ │ • Canonical URL │ │ • Lead event (form) │ │ • Hero preload │
623
+ │ • OG tags │ │ • GTM container │ │ • Defer JS │
624
+ │ • JSON-LD schema │ │ • UTM capture │ │ • Remove unused CSS │
625
+ │ • /robots.txt │ │ • UTM → form inject │ │ • will-change │
626
+ │ • /sitemap.xml │ │ • Cookie consent │ │ • prefers-reduced- │
627
+ │ • /llms.txt │ │ (LGPD if BR) │ │ motion fallback │
628
+ └─────────────────────┘ └─────────────────────┘ └─────────────────────┘
629
+ ↓ ↓ ↓
630
+ └─────────────────────────┴─────────────────────────┘
631
+
632
+ Phase 3 — Validation (sequential)
633
+ • PageSpeed ≥ 90 mobile
634
+ • Cross-browser check
635
+ • CTAs and forms functional
636
+ • Pixel fires on load (Pixel Helper)
637
+ • Deploy
638
+ ```
639
+
640
+ ### Track A delivery checklist
641
+ ```html
642
+ <!-- SEO/LLMO minimum — all in <head> -->
643
+ <title>Primary Keyword — Brand Name</title>
644
+ <meta name="description" content="150–160 chars">
645
+ <link rel="canonical" href="https://yourdomain.com/page">
646
+ <meta property="og:title" content="...">
647
+ <meta property="og:description" content="...">
648
+ <meta property="og:image" content="..."> <!-- 1200×630 -->
649
+ <meta property="og:url" content="...">
650
+ ```
651
+ ```
652
+ # /robots.txt
653
+ User-agent: *
654
+ Allow: /
655
+ Sitemap: https://yourdomain.com/sitemap.xml
656
+ ```
657
+ ```markdown
658
+ # /llms.txt — brand summary for AI discoverability
659
+ # [Brand Name]
660
+ > [One-line description]
661
+ ## Products/Services
662
+ - [item]
663
+ ## Contact
664
+ - [url]
665
+ ```
666
+
667
+ ### Track B delivery checklist
668
+ ```html
669
+ <!-- Pixel in <head> — replace PIXEL_ID -->
670
+ <script>
671
+ !function(f,b,e,v,n,t,s){...}(window,document,'script',
672
+ 'https://connect.facebook.net/en_US/fbevents.js');
673
+ fbq('init', 'PIXEL_ID');
674
+ fbq('track', 'PageView');
675
+ </script>
676
+
677
+ <!-- GTM in <head> — replace GTM-XXXXXXX -->
678
+ <script>(function(w,d,s,l,i){...})(window,document,'script','dataLayer','GTM-XXXXXXX');</script>
679
+
680
+ <!-- UTM capture — in <body> before </body> -->
681
+ <script>
682
+ (function() {
683
+ const params = ['utm_source','utm_medium','utm_campaign','utm_term','utm_content'];
684
+ const url = new URL(window.location.href);
685
+ params.forEach(p => {
686
+ const v = url.searchParams.get(p);
687
+ if (v) { sessionStorage.setItem(p, v); document.cookie = `${p}=${encodeURIComponent(v)};path=/;max-age=1800`; }
688
+ });
689
+ document.querySelectorAll('form').forEach(form => {
690
+ form.addEventListener('submit', () => {
691
+ params.forEach(p => {
692
+ const v = sessionStorage.getItem(p);
693
+ if (v) { const i = document.createElement('input'); i.type='hidden'; i.name=p; i.value=v; form.appendChild(i); }
694
+ });
695
+ });
696
+ });
697
+ })();
698
+ </script>
699
+ ```
700
+
701
+ ### Track C delivery checklist
702
+ ```html
703
+ <!-- Hero image preload — always first in <head> -->
704
+ <link rel="preload" as="image" href="hero.webp">
705
+
706
+ <!-- Font preconnect -->
707
+ <link rel="preconnect" href="https://fonts.googleapis.com">
708
+ <link rel="preload" as="font" type="font/woff2" href="/fonts/inter.woff2" crossorigin>
709
+
710
+ <!-- Animation libraries — defer so they don't block render -->
711
+ <script defer src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.12.5/gsap.min.js"></script>
712
+ ```
713
+ ```css
714
+ /* Reduced motion fallback — always present */
715
+ @media (prefers-reduced-motion: reduce) {
716
+ *, *::before, *::after {
717
+ animation-duration: 0.01ms !important;
718
+ transition-duration: 0.01ms !important;
719
+ }
720
+ }
721
+ /* will-change only on actively animated elements */
722
+ .hero-bg { will-change: transform; }
723
+ ```
724
+
725
+ ### Why this matters (from production data)
726
+ Pages without tracking have no conversion data → impossible to optimize → wasted ad spend.
727
+ Pages without SEO/LLMO miss organic and AI-referred traffic → dead investment.
728
+ Pages loading in 3+ seconds lose 40%+ of mobile traffic before the first CTA is seen.
729
+
730
+ Running the three tracks in parallel (not as afterthought) means a page is truly production-ready when it launches, not just visually finished.