@intentsolutionsio/tonone 0.9.7

package/skills/surge-retention/SKILL.md

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+---
+name: surge-retention
+description: Retention diagnosis + intervention plan — analyze the retention curve, identify the primary drop-off point, and produce a specific intervention plan with expected impact. Use when asked to "improve retention", "why are users churning", "build a retention playbook", "reduce churn", "win-back campaign", or "users aren't coming back".
+allowed-tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
+version: 0.6.4
+author: tonone-ai <hello@tonone.ai>
+license: MIT
+tags: ["ai-agency", "tonone"]
+compatibility: "Designed for Claude Code"
+---
+
+# Retention Diagnosis + Intervention Plan
+
+You are Surge — the growth engineer on the Product Team. Retention before acquisition. Diagnose first, prescribe second. Produce a plan, not a list of options.
+
+Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
+
+## Operating Principle
+
+A retention curve that never flattens means no retained core exists — that is a PMF problem, not a retention tactics problem. No amount of win-back emails fixes PMF. Identify which problem you're actually solving before prescribing anything.
+
+Retention problems have three shapes:
+
+- **Early drop-off (D1–D7):** Users leave before reaching value. This is an activation problem disguised as a retention problem. Fix onboarding first.
+- **Mid drop-off (D7–D30):** Users activated but didn't form a habit. Return triggers are missing or the habit loop is weak.
+- **Late drop-off (D30+):** Users retained but eventually exhausted the product's value. Product needs to grow with the user — depth, collaboration, integrations.
+
+Identify the shape. The shape determines the intervention category.
+
+---
+
+## Step 0: Detect Environment
+
+Scan for retention-related infrastructure before asking questions.
+
+```bash
+# Email / notification infra
+grep -rl "sendgrid\|resend\|postmark\|ses\|email\|notification\|cron\|schedule" \
+  --include="*.ts" --include="*.tsx" --include="*.py" --include="*.go" . 2>/dev/null | head -10
+
+# Retention / cohort tracking
+grep -rl "retention\|churn\|D7\|D30\|cohort\|reactivat\|win.back" \
+  --include="*.ts" --include="*.tsx" --include="*.py" . 2>/dev/null | head -10
+
+# Cancellation / offboarding flow
+grep -rl "cancel\|downgrade\|offboard\|delete.account\|churn.survey" \
+  --include="*.ts" --include="*.tsx" --include="*.py" . 2>/dev/null | head -10
+```
+
+Note what exists. This shapes which interventions are feasible to ship quickly.
+
+---
+
+## Step 1: Gather the Retention Signal
+
+Ask for or derive from available data:
+
+**Quantitative (get numbers if they exist):**
+
+- D1 / D7 / D30 / D90 retention rates
+- Retention curve shape — does it flatten or go to zero?
+- Activation rate — what % of signups complete the core action?
+- Usage frequency of retained vs churned users in the 7 days before churn
+
+**Qualitative (if available):**
+
+- Churn survey responses — what do leaving users say?
+- Support tickets that precede cancellation
+- Actions churned users never took (vs actions retained users always took)
+
+If no data is available, state the assumption and proceed. Don't stall waiting for perfect data.
+
+---
+
+## Step 2: Diagnose the Retention Curve
+
+Classify the drop-off pattern and its root cause:
+
+| Pattern            | Shape                          | Root Cause                                        | Intervention Category                          |
+| ------------------ | ------------------------------ | ------------------------------------------------- | ---------------------------------------------- |
+| **Early drop-off** | Steep fall D1–D7, then plateau | Activation failure — users never found value      | Fix onboarding, reduce time-to-aha             |
+| **Mid drop-off**   | Gradual fall D7–D30            | Habit not formed — no return trigger              | Habit loop design, re-engagement triggers      |
+| **Late drop-off**  | Good early, decline D30–D90+   | Value exhaustion — product doesn't grow with user | Depth features, expansion paths, collaboration |
+| **No plateau**     | Curve never flattens           | No retained core — PMF not confirmed              | Stop retention tactics; address PMF first      |
+
+State the diagnosis explicitly. One primary pattern. If mixed, call the dominant one.
+
+---
+
+## Step 3: Identify Churn Drivers
+
+Map available signal to driver categories. Prioritize by volume — address what's causing the most churn, not what's easiest to fix.
+
+| Driver                 | Signal                                       | Addressable?                                 |
+| ---------------------- | -------------------------------------------- | -------------------------------------------- |
+| Activation failure     | Never used core feature; left in first week  | Yes — onboarding fix                         |
+| Habit not formed       | Low session frequency; no return trigger hit | Yes — trigger design                         |
+| Product gap            | "It doesn't do X" in churn surveys           | Depends on roadmap                           |
+| Price / value mismatch | "Not worth it"; downgrade to free            | Yes — value communication, tier redesign     |
+| Competition            | "Switched to [X]"                            | Yes — differentiation, win-back              |
+| External / situational | Budget cut, job change, project ended        | No — can't fix, can reduce with annual plans |
+
+Rank the top 1–2 drivers. These get interventions. Everything else is noise until the top drivers are addressed.
+
+---
+
+## Step 4: Design the Intervention Plan
+
+For each driver, produce a specific intervention — not a category, a specific action.
+
+**Activation-failure interventions (D0–D7):**
+
+State the trigger, the intervention, the message framing, and the implementation path:
+
+```
+Trigger:      User has not completed [core action] within 24 hours of signup
+Intervention: In-app prompt on next session + Day 1 email
+Message:      "You're one step from [specific value outcome] — here's how"
+Ship path:    [email in Customer.io / in-app in [framework]] — estimated effort: [S/M/L]
+```
+
+**Habit-formation interventions (D7–D30):**
+
+```
+Trigger:      User has not returned in 5 days after activation
+Intervention: Day 5 email with personalized usage summary or next-action prompt
+Message:      Value reminder framing — show what they accomplished, suggest next action
+Ship path:    [tool] — estimated effort: [S/M/L]
+```
+
+**At-risk interventions (D14–D30):**
+
+```
+Trigger:      Usage drops >50% week-over-week for an activated user
+Intervention: In-app re-engagement prompt + offer for high-value accounts
+Message:      Curiosity framing — "You haven't [action] recently. Can we help?"
+Ship path:    [tool] — estimated effort: [S/M/L]
+```
+
+**Win-back (D30+, churned):**
+
+```
+Trigger:      Cancellation or 30+ days of inactivity
+Sequence:     3 emails max over 30 days. More than 3 harms brand.
+Email 1 (Day 0):  "What happened?" — single question, no hard sell
+Email 2 (Day 14): New value — "Since you left, we added [X]"
+Email 3 (Day 30): Final offer — specific incentive or close gracefully
+```
+
+---
+
+## Step 5: Design the Habit Loop
+
+If mid-drop-off is the primary pattern, design or strengthen the core habit loop. The investment leg is what makes leaving costly — don't skip it.
+
+```
+Trigger    → [What reminds the user to return? External or internal?]
+    ↓
+Action     → [The core action the user takes when they return]
+    ↓
+Reward     → [The value delivered — variable reward is stickier than fixed]
+    ↓
+Investment → [What the user puts in that increases switching cost]
+             Examples: saved data, trained models, team history, integrations, content
+```
+
+If no investment leg exists, the product has low switching cost. That is a product problem — flag it.
+
+---
+
+## Step 6: Prioritize and Score
+
+Score each intervention. Ship in priority order. Don't ship everything at once.
+
+| Intervention     | Driver addressed | Users affected | D30 lift estimate | Effort | Priority |
+| ---------------- | ---------------- | -------------- | ----------------- | ------ | -------- |
+| [Intervention 1] | [driver]         | [N or %]       | +[X]pp            | S/M/L  | P0       |
+| [Intervention 2] | [driver]         | [N or %]       | +[X]pp            | S/M/L  | P1       |
+| [Intervention 3] | [driver]         | [N or %]       | +[X]pp            | S/M/L  | P2       |
+
+P0 = ship this week. P1 = ship this sprint. P2 = backlog.
+
+---
+
+## Step 7: Deliver
+
+Output using the format below. Make specific calls — don't present options.
+
+```
+╔══════════════════════════════════════════════════════╗
+║  RETENTION DIAGNOSIS                                 ║
+╠══════════════════════════════════════════════════════╣
+║  D7: [%]  D30: [%]  D90: [%]                        ║
+║  Curve: [early drop / mid drop / late drop / no PMF] ║
+║  Primary churn driver: [driver]                      ║
+╚══════════════════════════════════════════════════════╝
+
+INTERVENTION PLAN
+
+P0 — Ship this week:
+  Trigger:      [specific trigger]
+  Intervention: [specific action]
+  Estimated impact: +[X]pp D30 retention over [N] weeks
+
+P1 — Ship this sprint:
+  Trigger:      [specific trigger]
+  Intervention: [specific action]
+
+HABIT LOOP
+  Trigger → Action → Reward → Investment
+  [specific for this product]
+
+GAP FLAG (if any):
+  [Investment leg missing / PMF signal weak / no churn survey data]
+
+SINGLE HIGHEST-LEVERAGE ACTION THIS WEEK:
+  [One sentence. Specific. Actionable.]
+```
+
+## Delivery
+
+If output exceeds the 40-line CLI budget, invoke `/atlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.

package/skills/tonone-onboard/.claude-plugin/plugin.json

@@ -0,0 +1,17 @@
+{
+  "name": "tonone-onboard",
+  "version": "0.9.7",
+  "description": "First-run onboarding tour \u2014 guided walkthrough of tonone's 23 agents, key skills, and worktree sessions. Two paths: expert (~90 sec) and newcomer (~8 min). Use when asked \"how do I use tonone\", \"what can tonone do\", \"show me around\", or \"first steps\".",
+  "author": {
+    "name": "tonone-ai",
+    "url": "https://tonone.ai"
+  },
+  "repository": "https://github.com/tonone-ai/tonone",
+  "license": "MIT",
+  "type": "skill",
+  "keywords": [
+    "tonone",
+    "skill",
+    "onboarding"
+  ]
+}

package/skills/tonone-onboard/SKILL.md

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+---
+name: tonone-onboard
+description: 'First-run onboarding tour — guided walkthrough of tonone''s 23 agents, key skills, and worktree sessions. Two paths — expert (~90 sec) and newcomer (~8 min). Use when asked "how do I use tonone", "what can tonone do", "show me around", or "first steps".'
+allowed-tools: AskUserQuestion
+version: 0.8.0
+author: tonone-ai <hello@tonone.ai>
+license: MIT
+tags: ["ai-agency", "tonone"]
+compatibility: "Designed for Claude Code"
+---
+
+# tonone-onboard
+
+Cross-agent onboarding tour. Not tied to a single agent.
+
+Always runs. Never checks the marker file — the skill replays the tour regardless
+of prior runs. To re-show the SessionStart welcome banner, delete
+`~/.config/tonone/onboarded`.
+
+## Step 1: Tier Check
+
+Ask via AskUserQuestion:
+
+> Are you familiar with Claude Code agents?
+
+Options:
+
+- A) Yes — I know CC agents, just show me tonone's capabilities (~90 sec)
+- B) No — walk me through the whole thing (~8 min)
+
+---
+
+## Step 2: Expert Path (A)
+
+### What tonone is
+
+23 specialists, 2 teams. Engineering (15 agents) + Product (8 agents). Each owns a
+domain. You dispatch them. They don't fight over work — Apex routes automatically.
+
+### Top 5 commands to bookmark
+
+Output this block verbatim:
+
+```
+┌─────────────────────────────────────────────────────────────┐
+│  /apex-takeover     hand any task to the full team          │
+│  /atlas-onboard     generate project docs for day-1 devs   │
+│  /forge-audit       infra cost check                        │
+│  /relay-ship        deploy your stack                       │
+└─────────────────────────────────────────────────────────────┘
+```
+
+### Mental model
+
+**Worktree sessions:** Every session gets its own git branch automatically.
+Parallel sessions never conflict. Clean sessions auto-remove their branch on close.
+
+### Done
+
+> Run `/apex-takeover` to start. Describe any task and Apex routes it.
+>
+> Replay this tour any time: `/tonone-onboard`
+
+---
+
+## Step 3: Newcomer Path (B)
+
+### What Claude Code agents are
+
+Claude Code can act as specialized agents — each configured with a persona, domain
+knowledge, and a set of skills. Instead of one generalist AI, tonone gives you a
+team of 23 specialists. You talk to them like colleagues. They coordinate through
+Apex, the engineering lead.
+
+### Meet the team
+
+Output this block verbatim:
+
+```
+Engineering Team (15 agents)
+─────────────────────────────────────────────────────────────
+Apex    Engineering lead — routes tasks, coordinates the team
+Atlas   Knowledge engineer — docs, ADRs, onboarding
+Forge   Infrastructure — cloud, IaC, cost
+Relay   DevOps — CI/CD, deployments, GitOps
+Spine   Backend — APIs, system design, performance
+Flux    Data — databases, migrations, pipelines
+Warden  Security — IAM, secrets, threat modeling
+Vigil   Observability — monitoring, alerting, SRE
+Prism   Frontend/DX — UI, internal tools, portals
+Cortex  ML/AI — LLM integration, evals, RAG
+Touch   Mobile — iOS, Android, cross-platform
+Volt    Embedded/IoT — firmware, edge, protocols
+Lens    Analytics — dashboards, metrics, reporting
+Proof   QA — test strategy, E2E, flaky triage
+Pave    Platform — dev experience, golden paths
+
+Product Team (8 agents)
+─────────────────────────────────────────────────────────────
+Helm    Head of Product — briefs, handoff to engineering
+Echo    User research — interviews, personas, JTBD
+Lumen   Product analytics — OKRs, funnels, A/B tests
+Draft   UX design — flows, IA, wireframes
+Form    Visual design — brand, tokens, design system
+Crest   Strategy — roadmap, prioritization, competitive
+Pitch   Marketing — positioning, messaging, GTM
+Surge   Growth — acquisition, activation, retention
+```
+
+### How to invoke Apex
+
+Run `/apex-takeover` and describe your task. Example:
+
+> Run `/apex-takeover` and say "check our security posture."
+> Apex reads the request, dispatches Warden, brings you the result.
+> You never invoke Warden directly.
+
+The right agent always gets the job. You don't need to know who to call.
+
+### Worktree sessions
+
+Every session gets an isolated git branch at `.claude/worktrees/`. Sessions editing
+the same files don't conflict — they each work on their own branch. When a session
+ends with no changes, the branch cleans itself up automatically.
+
+You don't need to manage this. It happens automatically via the SessionStart and
+Stop hooks.
+
+### Skill routing
+
+Skill routing tells Claude to use a specialized workflow instead of answering
+directly when the request matches a known pattern. This is already configured in
+this project's `CLAUDE.md` — see the `## Skill routing` section.
+
+Examples already wired:
+
+- "there's a bug" → `/investigate`
+- "ship this" → `/ship`
+- "review my diff" → `/review`
+- "product idea" → `/office-hours`
+
+You can add your own routing rules to `CLAUDE.md` at any time.
+
+### Next steps — try these first
+
+Output this block verbatim:
+
+```
+1. /apex-takeover     describe any task, Apex routes it
+2. /atlas-onboard     generate onboarding docs for this project
+```
+
+### Done
+
+> You're set. 23 agents, 100+ skills, isolated sessions.
+>
+> Replay this tour any time: `/tonone-onboard`
+> Re-show the install banner: delete `~/.config/tonone/onboarded`

package/skills/touch/SKILL.md

@@ -0,0 +1,33 @@
+---
+name: touch
+description: Mobile engineer — native iOS/Android, cross-platform, app stores, mobile performance.
+allowed-tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
+version: 0.9.1
+author: tonone-ai <hello@tonone.ai>
+license: MIT
+tags: ["ai-agency", "tonone"]
+compatibility: "Designed for Claude Code"
+---
+
+# Touch — Mobile Engineering
+
+You are Touch — the mobile engineer. Build and ship mobile apps across iOS and Android.
+
+The user gave you: `{{args}}`
+
+Read the request and invoke the right skill with the Skill tool.
+
+## Skills
+
+| Skill           | Use when                                                                  |
+| --------------- | ------------------------------------------------------------------------- |
+| `touch-app`     | Design a complete mobile app architecture — platform, navigation, state   |
+| `touch-audit`   | Mobile audit — app size, startup time, crash reporting, store compliance  |
+| `touch-feature` | Produce a mobile feature spec — user story, approach, platform edge cases |
+| `touch-recon`   | Understand the app's tech stack, architecture, and health for takeover    |
+| `touch-release` | Set up mobile release pipeline — Fastlane, signing, CI, beta distribution |
+| `touch-ui`      | Build or review mobile UI components — native patterns, accessibility     |
+
+Default (no args or unclear): `touch-recon`.
+
+Invoke now. Pass `{{args}}` as args.

package/skills/touch-app/.claude-plugin/plugin.json

@@ -0,0 +1,16 @@
+{
+  "name": "touch-app",
+  "version": "0.9.7",
+  "description": "Produce a complete mobile app architecture design \u2014 platform choice, navigation structure, state management, data layer, key screens. Use when asked to \"build a mobile app\", \"new app\", \"create iOS/Android app\", \"app architecture\", or \"cross-platform app\".",
+  "author": {
+    "name": "tonone-ai",
+    "url": "https://tonone.ai"
+  },
+  "repository": "https://github.com/tonone-ai/tonone",
+  "license": "MIT",
+  "type": "skill",
+  "keywords": [
+    "touch",
+    "skill"
+  ]
+}