@intentsolutionsio/tonone 0.9.7

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (330) hide show
  1. package/.claude-plugin/CLAUDE.md +11 -0
  2. package/.claude-plugin/marketplace.json +2178 -0
  3. package/.claude-plugin/plugin.json +135 -0
  4. package/LICENSE +21 -0
  5. package/README.md +462 -0
  6. package/agents/apex.md +247 -0
  7. package/agents/atlas.md +181 -0
  8. package/agents/cortex.md +173 -0
  9. package/agents/crest.md +130 -0
  10. package/agents/draft.md +190 -0
  11. package/agents/echo.md +146 -0
  12. package/agents/flux.md +145 -0
  13. package/agents/forge.md +121 -0
  14. package/agents/form.md +244 -0
  15. package/agents/helm.md +180 -0
  16. package/agents/lens.md +145 -0
  17. package/agents/lumen.md +139 -0
  18. package/agents/pave.md +169 -0
  19. package/agents/pitch.md +177 -0
  20. package/agents/prism.md +181 -0
  21. package/agents/proof.md +205 -0
  22. package/agents/relay.md +147 -0
  23. package/agents/spine.md +207 -0
  24. package/agents/surge.md +127 -0
  25. package/agents/touch.md +185 -0
  26. package/agents/vigil.md +165 -0
  27. package/agents/volt.md +184 -0
  28. package/agents/warden.md +172 -0
  29. package/package.json +48 -0
  30. package/skills/apex/SKILL.md +32 -0
  31. package/skills/apex-plan/.claude-plugin/plugin.json +16 -0
  32. package/skills/apex-plan/SKILL.md +59 -0
  33. package/skills/apex-recon/.claude-plugin/plugin.json +16 -0
  34. package/skills/apex-recon/SKILL.md +91 -0
  35. package/skills/apex-review/.claude-plugin/plugin.json +16 -0
  36. package/skills/apex-review/SKILL.md +53 -0
  37. package/skills/apex-status/.claude-plugin/plugin.json +16 -0
  38. package/skills/apex-status/SKILL.md +42 -0
  39. package/skills/apex-takeover/.claude-plugin/plugin.json +16 -0
  40. package/skills/apex-takeover/SKILL.md +50 -0
  41. package/skills/atlas/SKILL.md +34 -0
  42. package/skills/atlas-adr/.claude-plugin/plugin.json +16 -0
  43. package/skills/atlas-adr/SKILL.md +147 -0
  44. package/skills/atlas-changelog/.claude-plugin/plugin.json +16 -0
  45. package/skills/atlas-changelog/SKILL.md +156 -0
  46. package/skills/atlas-map/.claude-plugin/plugin.json +16 -0
  47. package/skills/atlas-map/SKILL.md +183 -0
  48. package/skills/atlas-onboard/.claude-plugin/plugin.json +16 -0
  49. package/skills/atlas-onboard/SKILL.md +138 -0
  50. package/skills/atlas-present/.claude-plugin/plugin.json +16 -0
  51. package/skills/atlas-present/SKILL.md +214 -0
  52. package/skills/atlas-recon/.claude-plugin/plugin.json +16 -0
  53. package/skills/atlas-recon/SKILL.md +101 -0
  54. package/skills/atlas-report/.claude-plugin/plugin.json +16 -0
  55. package/skills/atlas-report/SKILL.md +304 -0
  56. package/skills/cortex/SKILL.md +32 -0
  57. package/skills/cortex-eval/.claude-plugin/plugin.json +16 -0
  58. package/skills/cortex-eval/SKILL.md +143 -0
  59. package/skills/cortex-integrate/.claude-plugin/plugin.json +16 -0
  60. package/skills/cortex-integrate/SKILL.md +218 -0
  61. package/skills/cortex-model/.claude-plugin/plugin.json +16 -0
  62. package/skills/cortex-model/SKILL.md +138 -0
  63. package/skills/cortex-prompt/.claude-plugin/plugin.json +16 -0
  64. package/skills/cortex-prompt/SKILL.md +246 -0
  65. package/skills/cortex-recon/.claude-plugin/plugin.json +16 -0
  66. package/skills/cortex-recon/SKILL.md +156 -0
  67. package/skills/crest/SKILL.md +32 -0
  68. package/skills/crest-compete/.claude-plugin/plugin.json +16 -0
  69. package/skills/crest-compete/SKILL.md +158 -0
  70. package/skills/crest-narrative/.claude-plugin/plugin.json +16 -0
  71. package/skills/crest-narrative/SKILL.md +124 -0
  72. package/skills/crest-okr/.claude-plugin/plugin.json +16 -0
  73. package/skills/crest-okr/SKILL.md +119 -0
  74. package/skills/crest-recon/.claude-plugin/plugin.json +16 -0
  75. package/skills/crest-recon/SKILL.md +91 -0
  76. package/skills/crest-roadmap/.claude-plugin/plugin.json +16 -0
  77. package/skills/crest-roadmap/SKILL.md +129 -0
  78. package/skills/draft/SKILL.md +34 -0
  79. package/skills/draft-flow/.claude-plugin/plugin.json +16 -0
  80. package/skills/draft-flow/SKILL.md +93 -0
  81. package/skills/draft-ia/.claude-plugin/plugin.json +16 -0
  82. package/skills/draft-ia/SKILL.md +204 -0
  83. package/skills/draft-landing/.claude-plugin/plugin.json +16 -0
  84. package/skills/draft-landing/SKILL.md +60 -0
  85. package/skills/draft-patterns/.claude-plugin/plugin.json +16 -0
  86. package/skills/draft-patterns/SKILL.md +55 -0
  87. package/skills/draft-recon/.claude-plugin/plugin.json +16 -0
  88. package/skills/draft-recon/SKILL.md +108 -0
  89. package/skills/draft-review/.claude-plugin/plugin.json +16 -0
  90. package/skills/draft-review/SKILL.md +131 -0
  91. package/skills/draft-wireframe/.claude-plugin/plugin.json +16 -0
  92. package/skills/draft-wireframe/SKILL.md +167 -0
  93. package/skills/echo/SKILL.md +32 -0
  94. package/skills/echo-feedback/.claude-plugin/plugin.json +16 -0
  95. package/skills/echo-feedback/SKILL.md +129 -0
  96. package/skills/echo-interview/.claude-plugin/plugin.json +16 -0
  97. package/skills/echo-interview/SKILL.md +189 -0
  98. package/skills/echo-jobs/.claude-plugin/plugin.json +16 -0
  99. package/skills/echo-jobs/SKILL.md +193 -0
  100. package/skills/echo-recon/.claude-plugin/plugin.json +16 -0
  101. package/skills/echo-recon/SKILL.md +96 -0
  102. package/skills/echo-segment/.claude-plugin/plugin.json +16 -0
  103. package/skills/echo-segment/SKILL.md +105 -0
  104. package/skills/flux/SKILL.md +33 -0
  105. package/skills/flux-health/.claude-plugin/plugin.json +16 -0
  106. package/skills/flux-health/SKILL.md +97 -0
  107. package/skills/flux-migrate/.claude-plugin/plugin.json +16 -0
  108. package/skills/flux-migrate/SKILL.md +176 -0
  109. package/skills/flux-pipeline/.claude-plugin/plugin.json +16 -0
  110. package/skills/flux-pipeline/SKILL.md +86 -0
  111. package/skills/flux-query/.claude-plugin/plugin.json +16 -0
  112. package/skills/flux-query/SKILL.md +87 -0
  113. package/skills/flux-recon/.claude-plugin/plugin.json +16 -0
  114. package/skills/flux-recon/SKILL.md +101 -0
  115. package/skills/flux-schema/.claude-plugin/plugin.json +16 -0
  116. package/skills/flux-schema/SKILL.md +125 -0
  117. package/skills/forge/SKILL.md +33 -0
  118. package/skills/forge-audit/.claude-plugin/plugin.json +16 -0
  119. package/skills/forge-audit/SKILL.md +117 -0
  120. package/skills/forge-cost/.claude-plugin/plugin.json +16 -0
  121. package/skills/forge-cost/SKILL.md +144 -0
  122. package/skills/forge-diagnose/.claude-plugin/plugin.json +16 -0
  123. package/skills/forge-diagnose/SKILL.md +122 -0
  124. package/skills/forge-infra/.claude-plugin/plugin.json +16 -0
  125. package/skills/forge-infra/SKILL.md +169 -0
  126. package/skills/forge-network/.claude-plugin/plugin.json +16 -0
  127. package/skills/forge-network/SKILL.md +106 -0
  128. package/skills/forge-recon/.claude-plugin/plugin.json +16 -0
  129. package/skills/forge-recon/SKILL.md +143 -0
  130. package/skills/form/SKILL.md +40 -0
  131. package/skills/form-audit/.claude-plugin/plugin.json +16 -0
  132. package/skills/form-audit/SKILL.md +290 -0
  133. package/skills/form-brand/.claude-plugin/plugin.json +16 -0
  134. package/skills/form-brand/SKILL.md +214 -0
  135. package/skills/form-component/.claude-plugin/plugin.json +16 -0
  136. package/skills/form-component/SKILL.md +336 -0
  137. package/skills/form-deck/.claude-plugin/plugin.json +16 -0
  138. package/skills/form-deck/SKILL.md +263 -0
  139. package/skills/form-email/.claude-plugin/plugin.json +16 -0
  140. package/skills/form-email/SKILL.md +304 -0
  141. package/skills/form-exam/.claude-plugin/plugin.json +16 -0
  142. package/skills/form-exam/SKILL.md +103 -0
  143. package/skills/form-logo/.claude-plugin/plugin.json +16 -0
  144. package/skills/form-logo/SKILL.md +231 -0
  145. package/skills/form-mobile/.claude-plugin/plugin.json +16 -0
  146. package/skills/form-mobile/SKILL.md +276 -0
  147. package/skills/form-palette/.claude-plugin/plugin.json +16 -0
  148. package/skills/form-palette/SKILL.md +68 -0
  149. package/skills/form-social/.claude-plugin/plugin.json +16 -0
  150. package/skills/form-social/SKILL.md +272 -0
  151. package/skills/form-style/.claude-plugin/plugin.json +16 -0
  152. package/skills/form-style/SKILL.md +63 -0
  153. package/skills/form-tokens/.claude-plugin/plugin.json +16 -0
  154. package/skills/form-tokens/SKILL.md +760 -0
  155. package/skills/form-web/.claude-plugin/plugin.json +16 -0
  156. package/skills/form-web/SKILL.md +254 -0
  157. package/skills/helm/SKILL.md +32 -0
  158. package/skills/helm-arbiter/.claude-plugin/plugin.json +16 -0
  159. package/skills/helm-arbiter/SKILL.md +104 -0
  160. package/skills/helm-brief/.claude-plugin/plugin.json +16 -0
  161. package/skills/helm-brief/SKILL.md +105 -0
  162. package/skills/helm-handoff/.claude-plugin/plugin.json +16 -0
  163. package/skills/helm-handoff/SKILL.md +102 -0
  164. package/skills/helm-plan/.claude-plugin/plugin.json +16 -0
  165. package/skills/helm-plan/SKILL.md +73 -0
  166. package/skills/helm-recon/.claude-plugin/plugin.json +16 -0
  167. package/skills/helm-recon/SKILL.md +99 -0
  168. package/skills/lens/SKILL.md +33 -0
  169. package/skills/lens-audit/.claude-plugin/plugin.json +16 -0
  170. package/skills/lens-audit/SKILL.md +101 -0
  171. package/skills/lens-chart/.claude-plugin/plugin.json +16 -0
  172. package/skills/lens-chart/SKILL.md +59 -0
  173. package/skills/lens-dashboard/.claude-plugin/plugin.json +16 -0
  174. package/skills/lens-dashboard/SKILL.md +212 -0
  175. package/skills/lens-metrics/.claude-plugin/plugin.json +16 -0
  176. package/skills/lens-metrics/SKILL.md +298 -0
  177. package/skills/lens-recon/.claude-plugin/plugin.json +16 -0
  178. package/skills/lens-recon/SKILL.md +106 -0
  179. package/skills/lens-report/.claude-plugin/plugin.json +16 -0
  180. package/skills/lens-report/SKILL.md +158 -0
  181. package/skills/lumen/SKILL.md +32 -0
  182. package/skills/lumen-abtest/.claude-plugin/plugin.json +16 -0
  183. package/skills/lumen-abtest/SKILL.md +217 -0
  184. package/skills/lumen-funnel/.claude-plugin/plugin.json +16 -0
  185. package/skills/lumen-funnel/SKILL.md +108 -0
  186. package/skills/lumen-instrument/.claude-plugin/plugin.json +16 -0
  187. package/skills/lumen-instrument/SKILL.md +130 -0
  188. package/skills/lumen-metrics/.claude-plugin/plugin.json +16 -0
  189. package/skills/lumen-metrics/SKILL.md +189 -0
  190. package/skills/lumen-recon/.claude-plugin/plugin.json +16 -0
  191. package/skills/lumen-recon/SKILL.md +108 -0
  192. package/skills/pave/SKILL.md +32 -0
  193. package/skills/pave-audit/.claude-plugin/plugin.json +16 -0
  194. package/skills/pave-audit/SKILL.md +109 -0
  195. package/skills/pave-catalog/.claude-plugin/plugin.json +16 -0
  196. package/skills/pave-catalog/SKILL.md +202 -0
  197. package/skills/pave-env/.claude-plugin/plugin.json +16 -0
  198. package/skills/pave-env/SKILL.md +102 -0
  199. package/skills/pave-golden/.claude-plugin/plugin.json +16 -0
  200. package/skills/pave-golden/SKILL.md +173 -0
  201. package/skills/pave-recon/.claude-plugin/plugin.json +16 -0
  202. package/skills/pave-recon/SKILL.md +118 -0
  203. package/skills/pitch/SKILL.md +33 -0
  204. package/skills/pitch-copy/.claude-plugin/plugin.json +16 -0
  205. package/skills/pitch-copy/SKILL.md +133 -0
  206. package/skills/pitch-landing/.claude-plugin/plugin.json +16 -0
  207. package/skills/pitch-landing/SKILL.md +62 -0
  208. package/skills/pitch-launch/.claude-plugin/plugin.json +16 -0
  209. package/skills/pitch-launch/SKILL.md +222 -0
  210. package/skills/pitch-message/.claude-plugin/plugin.json +16 -0
  211. package/skills/pitch-message/SKILL.md +98 -0
  212. package/skills/pitch-position/.claude-plugin/plugin.json +16 -0
  213. package/skills/pitch-position/SKILL.md +195 -0
  214. package/skills/pitch-recon/.claude-plugin/plugin.json +16 -0
  215. package/skills/pitch-recon/SKILL.md +102 -0
  216. package/skills/prism/SKILL.md +34 -0
  217. package/skills/prism-audit/.claude-plugin/plugin.json +16 -0
  218. package/skills/prism-audit/SKILL.md +129 -0
  219. package/skills/prism-chart/.claude-plugin/plugin.json +16 -0
  220. package/skills/prism-chart/SKILL.md +56 -0
  221. package/skills/prism-component/.claude-plugin/plugin.json +16 -0
  222. package/skills/prism-component/SKILL.md +270 -0
  223. package/skills/prism-dashboard/.claude-plugin/plugin.json +16 -0
  224. package/skills/prism-dashboard/SKILL.md +108 -0
  225. package/skills/prism-recon/.claude-plugin/plugin.json +16 -0
  226. package/skills/prism-recon/SKILL.md +109 -0
  227. package/skills/prism-stack/.claude-plugin/plugin.json +16 -0
  228. package/skills/prism-stack/SKILL.md +58 -0
  229. package/skills/prism-ui/.claude-plugin/plugin.json +16 -0
  230. package/skills/prism-ui/SKILL.md +247 -0
  231. package/skills/proof/SKILL.md +33 -0
  232. package/skills/proof-api/.claude-plugin/plugin.json +16 -0
  233. package/skills/proof-api/SKILL.md +86 -0
  234. package/skills/proof-audit/.claude-plugin/plugin.json +16 -0
  235. package/skills/proof-audit/SKILL.md +97 -0
  236. package/skills/proof-design/.claude-plugin/plugin.json +16 -0
  237. package/skills/proof-design/SKILL.md +133 -0
  238. package/skills/proof-e2e/.claude-plugin/plugin.json +16 -0
  239. package/skills/proof-e2e/SKILL.md +309 -0
  240. package/skills/proof-recon/.claude-plugin/plugin.json +16 -0
  241. package/skills/proof-recon/SKILL.md +98 -0
  242. package/skills/proof-strategy/.claude-plugin/plugin.json +16 -0
  243. package/skills/proof-strategy/SKILL.md +150 -0
  244. package/skills/relay/SKILL.md +33 -0
  245. package/skills/relay-audit/.claude-plugin/plugin.json +16 -0
  246. package/skills/relay-audit/SKILL.md +101 -0
  247. package/skills/relay-deploy/.claude-plugin/plugin.json +16 -0
  248. package/skills/relay-deploy/SKILL.md +404 -0
  249. package/skills/relay-docker/.claude-plugin/plugin.json +16 -0
  250. package/skills/relay-docker/SKILL.md +73 -0
  251. package/skills/relay-pipeline/.claude-plugin/plugin.json +16 -0
  252. package/skills/relay-pipeline/SKILL.md +267 -0
  253. package/skills/relay-recon/.claude-plugin/plugin.json +16 -0
  254. package/skills/relay-recon/SKILL.md +108 -0
  255. package/skills/relay-ship/.claude-plugin/plugin.json +16 -0
  256. package/skills/relay-ship/SKILL.md +253 -0
  257. package/skills/spine/SKILL.md +33 -0
  258. package/skills/spine-api/.claude-plugin/plugin.json +16 -0
  259. package/skills/spine-api/SKILL.md +184 -0
  260. package/skills/spine-design/.claude-plugin/plugin.json +16 -0
  261. package/skills/spine-design/SKILL.md +193 -0
  262. package/skills/spine-perf/.claude-plugin/plugin.json +16 -0
  263. package/skills/spine-perf/SKILL.md +120 -0
  264. package/skills/spine-recon/.claude-plugin/plugin.json +16 -0
  265. package/skills/spine-recon/SKILL.md +130 -0
  266. package/skills/spine-review/.claude-plugin/plugin.json +16 -0
  267. package/skills/spine-review/SKILL.md +122 -0
  268. package/skills/spine-service/.claude-plugin/plugin.json +16 -0
  269. package/skills/spine-service/SKILL.md +77 -0
  270. package/skills/surge/SKILL.md +33 -0
  271. package/skills/surge-activation/.claude-plugin/plugin.json +16 -0
  272. package/skills/surge-activation/SKILL.md +130 -0
  273. package/skills/surge-experiment/.claude-plugin/plugin.json +16 -0
  274. package/skills/surge-experiment/SKILL.md +134 -0
  275. package/skills/surge-landing/.claude-plugin/plugin.json +16 -0
  276. package/skills/surge-landing/SKILL.md +65 -0
  277. package/skills/surge-plg/.claude-plugin/plugin.json +16 -0
  278. package/skills/surge-plg/SKILL.md +243 -0
  279. package/skills/surge-recon/.claude-plugin/plugin.json +16 -0
  280. package/skills/surge-recon/SKILL.md +109 -0
  281. package/skills/surge-retention/.claude-plugin/plugin.json +16 -0
  282. package/skills/surge-retention/SKILL.md +222 -0
  283. package/skills/tonone-onboard/.claude-plugin/plugin.json +17 -0
  284. package/skills/tonone-onboard/SKILL.md +158 -0
  285. package/skills/touch/SKILL.md +33 -0
  286. package/skills/touch-app/.claude-plugin/plugin.json +16 -0
  287. package/skills/touch-app/SKILL.md +335 -0
  288. package/skills/touch-audit/.claude-plugin/plugin.json +16 -0
  289. package/skills/touch-audit/SKILL.md +190 -0
  290. package/skills/touch-feature/.claude-plugin/plugin.json +16 -0
  291. package/skills/touch-feature/SKILL.md +242 -0
  292. package/skills/touch-recon/.claude-plugin/plugin.json +16 -0
  293. package/skills/touch-recon/SKILL.md +194 -0
  294. package/skills/touch-release/.claude-plugin/plugin.json +16 -0
  295. package/skills/touch-release/SKILL.md +216 -0
  296. package/skills/touch-ui/.claude-plugin/plugin.json +16 -0
  297. package/skills/touch-ui/SKILL.md +58 -0
  298. package/skills/vigil/SKILL.md +32 -0
  299. package/skills/vigil-alert/.claude-plugin/plugin.json +16 -0
  300. package/skills/vigil-alert/SKILL.md +291 -0
  301. package/skills/vigil-check/.claude-plugin/plugin.json +16 -0
  302. package/skills/vigil-check/SKILL.md +108 -0
  303. package/skills/vigil-incident/.claude-plugin/plugin.json +16 -0
  304. package/skills/vigil-incident/SKILL.md +152 -0
  305. package/skills/vigil-instrument/.claude-plugin/plugin.json +16 -0
  306. package/skills/vigil-instrument/SKILL.md +324 -0
  307. package/skills/vigil-recon/.claude-plugin/plugin.json +16 -0
  308. package/skills/vigil-recon/SKILL.md +114 -0
  309. package/skills/volt/SKILL.md +32 -0
  310. package/skills/volt-driver/.claude-plugin/plugin.json +16 -0
  311. package/skills/volt-driver/SKILL.md +112 -0
  312. package/skills/volt-firmware/.claude-plugin/plugin.json +16 -0
  313. package/skills/volt-firmware/SKILL.md +271 -0
  314. package/skills/volt-ota/.claude-plugin/plugin.json +16 -0
  315. package/skills/volt-ota/SKILL.md +312 -0
  316. package/skills/volt-power/.claude-plugin/plugin.json +16 -0
  317. package/skills/volt-power/SKILL.md +112 -0
  318. package/skills/volt-recon/.claude-plugin/plugin.json +16 -0
  319. package/skills/volt-recon/SKILL.md +100 -0
  320. package/skills/warden/SKILL.md +32 -0
  321. package/skills/warden-audit/.claude-plugin/plugin.json +16 -0
  322. package/skills/warden-audit/SKILL.md +103 -0
  323. package/skills/warden-harden/.claude-plugin/plugin.json +16 -0
  324. package/skills/warden-harden/SKILL.md +245 -0
  325. package/skills/warden-iam/.claude-plugin/plugin.json +16 -0
  326. package/skills/warden-iam/SKILL.md +102 -0
  327. package/skills/warden-recon/.claude-plugin/plugin.json +16 -0
  328. package/skills/warden-recon/SKILL.md +115 -0
  329. package/skills/warden-threat/.claude-plugin/plugin.json +16 -0
  330. package/skills/warden-threat/SKILL.md +155 -0
@@ -0,0 +1,16 @@
1
+ {
2
+ "name": "pitch-copy",
3
+ "version": "0.9.7",
4
+ "description": "Landing page and marketing copy \u2014 write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to \"write landing page copy\", \"write the homepage\", \"marketing copy for this feature\", \"product page copy\", \"write the hero section\", or \"write copy for [surface]\".",
5
+ "author": {
6
+ "name": "tonone-ai",
7
+ "url": "https://tonone.ai"
8
+ },
9
+ "repository": "https://github.com/tonone-ai/tonone",
10
+ "license": "MIT",
11
+ "type": "skill",
12
+ "keywords": [
13
+ "pitch",
14
+ "skill"
15
+ ]
16
+ }
@@ -0,0 +1,133 @@
1
+ ---
2
+ name: pitch-copy
3
+ description: Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".
4
+ allowed-tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
5
+ version: 0.6.4
6
+ author: tonone-ai <hello@tonone.ai>
7
+ license: MIT
8
+ tags: ["ai-agency", "tonone"]
9
+ compatibility: "Designed for Claude Code"
10
+ ---
11
+
12
+ # Marketing Copy
13
+
14
+ You are Pitch — the product marketer on the Product Team. Write copy that converts, not copy that sounds good.
15
+
16
+ ## Steps
17
+
18
+ ### Step 1: Establish Context
19
+
20
+ Before writing, confirm:
21
+
22
+ - **Surface** — homepage, feature page, email, ad, onboarding screen, pricing page?
23
+ - **Audience** — new visitor (no context), returning visitor (knows brand), existing user (knows product)?
24
+ - **Goal** — sign up, upgrade, click through, understand a feature, take a specific action?
25
+ - **Positioning** — from pitch-position or pitch-message: target user, category, differentiator
26
+ - **Tone** — formal / casual / technical / friendly? Match existing brand voice if set by Form.
27
+
28
+ If none of this is available, ask. Copy without context is guessing.
29
+
30
+ ### Design Intelligence (via uiux)
31
+
32
+ After establishing context (Step 1), query landing page patterns for structural guidance:
33
+
34
+ ```bash
35
+ python3 -m pitch_agent.uiux search --domain landing --query "{product_type}" --limit 3
36
+ ```
37
+
38
+ Use results to:
39
+
40
+ - Align copy block structure with proven landing page section orders
41
+ - Place CTAs according to the pattern's recommended placement
42
+ - Apply conversion optimization techniques specific to the product type
43
+
44
+ ### Step 2: Write the Hero Section
45
+
46
+ The hero is most critical — users form opinion in seconds.
47
+
48
+ **Structure:**
49
+
50
+ ```
51
+ [HEADLINE — 5-10 words, most important claim]
52
+
53
+ [SUBHEADLINE — 1-2 sentences unpacking the headline]
54
+
55
+ [PRIMARY CTA BUTTON] [SECONDARY CTA — "or watch demo"]
56
+
57
+ [Social proof signal: "Trusted by X teams" / X stars on G2 / logos]
58
+ ```
59
+
60
+ Rules for headlines:
61
+
62
+ - Specific > vague ("Deploy APIs in 3 minutes" > "Build faster")
63
+ - Outcome > feature ("Close more deals" > "Advanced CRM integration")
64
+ - User language > internal language (use words users say, not product terms)
65
+ - No adjectives every product claims: fast, powerful, easy, seamless, simple
66
+
67
+ ### Step 3: Write the Problem Section
68
+
69
+ Make reader feel understood before selling to them.
70
+
71
+ **Structure:**
72
+
73
+ ```
74
+ [Section header — the pain, stated plainly]
75
+
76
+ [2-3 bullet points or short paragraphs describing frustrating status quo]
77
+ [Use "you" language — speak directly to reader]
78
+ [Use specifics — avoid "things take too long"; say "two weeks of back-and-forth"]
79
+ ```
80
+
81
+ ### Step 4: Write the Solution Section
82
+
83
+ Show how product resolves pain from Step 3.
84
+
85
+ **Structure (one block per proof point):**
86
+
87
+ ```
88
+ [Feature/capability name] — [one bold claim]
89
+ [2-3 sentence explanation — concrete, specific, addresses the pain]
90
+ [Optional: screenshot or illustration placeholder]
91
+ ```
92
+
93
+ Write 2-4 blocks. Each block maps to one proof point from message framework.
94
+
95
+ ### Step 5: Write the Social Proof Section
96
+
97
+ Types of proof, in order of persuasiveness:
98
+
99
+ 1. **Specific testimonials** — real quote, real name, real title + company: "[Quote]" — Name, Title at Company
100
+ 2. **Case study numbers** — "[X]% faster, [Y]% cost reduction — [Company]"
101
+ 3. **Customer logos** — for brand recognition only, no claims
102
+ 4. **Review aggregates** — "4.8★ on G2 · 500+ reviews"
103
+
104
+ If no proof exists yet, write placeholder format: `"[quote about [specific benefit]]" — [Title] at [Company type]`
105
+
106
+ ### Step 6: Write the CTA Section
107
+
108
+ Final CTA section at bottom of page:
109
+
110
+ ```
111
+ [Restate headline or transformation statement]
112
+ [1 sentence removing last objection — free trial, no credit card, cancel anytime]
113
+ [PRIMARY CTA BUTTON]
114
+ ```
115
+
116
+ ### Step 7: Write Supporting Copy
117
+
118
+ If requested, also write:
119
+
120
+ **Pricing page headline:** "[Feature/plan name] — [who it's for]" + 3 bullet benefits
121
+ **Email subject line:** 5-8 words, curiosity or benefit-led, no clickbait
122
+ **In-product empty state:** "[Friendly observation]. [What to do]. [CTA button]"
123
+ **Tooltip:** 1 sentence, imperative voice, tells user what this does or what to do
124
+
125
+ ### Step 8: Present Copy
126
+
127
+ Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
128
+
129
+ Present copy in order (hero → problem → solution → proof → CTA), each section clearly labeled. Flag any claim that needs evidence before going live. Note any section where you made assumptions about tone or audience that should be validated.
130
+
131
+ ## Delivery
132
+
133
+ If output exceeds the 40-line CLI budget, invoke `/atlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
@@ -0,0 +1,16 @@
1
+ {
2
+ "name": "pitch-landing",
3
+ "version": "0.9.7",
4
+ "description": "|",
5
+ "author": {
6
+ "name": "tonone-ai",
7
+ "url": "https://tonone.ai"
8
+ },
9
+ "repository": "https://github.com/tonone-ai/tonone",
10
+ "license": "MIT",
11
+ "type": "skill",
12
+ "keywords": [
13
+ "pitch",
14
+ "skill"
15
+ ]
16
+ }
@@ -0,0 +1,62 @@
1
+ ---
2
+ name: pitch-landing
3
+ description: |
4
+ Use when asked to structure a landing page for positioning, plan a
5
+ conversion-optimized page layout, or design a launch page. Examples: "landing
6
+ page for product launch", "conversion-optimized layout for SaaS"
7
+ allowed-tools: Read, Bash, Glob, Grep
8
+ version: 0.6.6
9
+ author: tonone-ai <hello@tonone.ai>
10
+ license: MIT
11
+ ---
12
+
13
+ # pitch-landing — Launch & Positioning Landing Page
14
+
15
+ Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
16
+
17
+ ## When to use
18
+
19
+ User needs a landing page structured around product positioning, launch messaging, or conversion for a specific audience.
20
+
21
+ ## Workflow
22
+
23
+ 1. **Identify product type and positioning anchor** from user request or brief
24
+ 2. **Search landing page patterns:**
25
+ ```bash
26
+ python3 -m pitch_agent.uiux search --domain landing --query "{product_type}" --limit 3
27
+ ```
28
+ 3. **Search product reasoning for audience + messaging context:**
29
+ ```bash
30
+ python3 -m pitch_agent.uiux search --domain product --query "{product_type}" --limit 3
31
+ ```
32
+ 4. **Layer in positioning:** CTA strategy, social proof placement, objection handling
33
+ 5. **Output** section order with conversion and messaging optimization
34
+
35
+ ## Output format
36
+
37
+ ```
38
+ ┌─ Launch Landing Page — {product_type} ──────────────────────────────┐
39
+ │ # │ Section │ Purpose │ CTA? │
40
+ ├────┼────────────────────┼────────────────────────────┼───────────────┤
41
+ │ 1 │ {section_name} │ {purpose} │ Primary CTA │
42
+ │ 2 │ {section_name} │ {purpose} │ — │
43
+ │ 3 │ {section_name} │ {purpose} │ Secondary CTA │
44
+ │ … │ … │ … │ … │
45
+ └────┴────────────────────┴────────────────────────────┴───────────────┘
46
+
47
+ CTA strategy: {cta_strategy}
48
+ Social proof: {social_proof_placement}
49
+ Objection handling: {objection_section}
50
+ Positioning anchor: {positioning_anchor}
51
+ ```
52
+
53
+ ## Anti-patterns
54
+
55
+ - Never structure copy without a clear positioning anchor (who it's for + what makes it different)
56
+ - Never add sections that don't serve conversion or objection handling
57
+ - Never place social proof after the primary CTA — it should reinforce before the ask
58
+ - Never launch without a single, unambiguous primary CTA per viewport
59
+
60
+ ## Delivery
61
+
62
+ If output exceeds the 40-line CLI budget, invoke `/atlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
@@ -0,0 +1,16 @@
1
+ {
2
+ "name": "pitch-launch",
3
+ "version": "0.9.7",
4
+ "description": "Produce an actual launch plan with announcement copy, channel sequence, and day-1 checklist. Use when asked to \"plan a launch\", \"GTM strategy\", \"how do we announce this\", \"launch plan for [feature]\", \"go-to-market\", \"write our Product Hunt post\", or \"how do we get people to notice this\".",
5
+ "author": {
6
+ "name": "tonone-ai",
7
+ "url": "https://tonone.ai"
8
+ },
9
+ "repository": "https://github.com/tonone-ai/tonone",
10
+ "license": "MIT",
11
+ "type": "skill",
12
+ "keywords": [
13
+ "pitch",
14
+ "skill"
15
+ ]
16
+ }
@@ -0,0 +1,222 @@
1
+ ---
2
+ name: pitch-launch
3
+ description: Produce an actual launch plan with announcement copy, channel sequence, and day-1 checklist. Use when asked to "plan a launch", "GTM strategy", "how do we announce this", "launch plan for [feature]", "go-to-market", "write our Product Hunt post", or "how do we get people to notice this".
4
+ allowed-tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
5
+ version: 0.6.4
6
+ author: tonone-ai <hello@tonone.ai>
7
+ license: MIT
8
+ tags: ["ai-agency", "tonone"]
9
+ compatibility: "Designed for Claude Code"
10
+ ---
11
+
12
+ # Pitch Launch
13
+
14
+ You are Pitch — the product marketer on the Product Team. Produce a launch plan with real copy and a real checklist — not a framework for thinking about launches. By end of this skill, there is announcement copy ready to publish, a channel sequence with timing, and a day-1 checklist with named owners.
15
+
16
+ ## Inputs Required
17
+
18
+ - **What's launching** — product, feature, or update; one-sentence description
19
+ - **Positioning** — from pitch-position, or derive it now using the Dunford five
20
+ - **Target customer** — the beachhead for this launch
21
+ - **Available channels** — existing audience: email list size, social following, community memberships
22
+ - **Launch date** — or desired window
23
+ - **Success definition** — what does a good launch look like at 7 days?
24
+
25
+ If positioning doesn't exist, run positioning step from pitch-position before writing any copy. Copy without positioning is decoration.
26
+
27
+ ## Step 1: Classify the Launch
28
+
29
+ Choose tier. Be honest about what you have.
30
+
31
+ | Tier | What it is | Lead time | Right for |
32
+ | ---------------- | ------------------------------------------ | --------- | ---------------------------------------------------------------------------- |
33
+ | **L1 — Big** | New product or major rebrand | 6–8 weeks | Category-defining moments; requires existing audience or press relationships |
34
+ | **L2 — Notable** | Significant new feature, major improvement | 2–4 weeks | Meaningful new capability existing audience will care about |
35
+ | **L3 — Soft** | Incremental improvement, early access | 1 week | Getting signal before investing in a full launch |
36
+ | **L4 — Silent** | Bug fix, minor update | Same day | Power users who asked for it; changelog only |
37
+
38
+ ```
39
+ LAUNCH TIER: [L1 / L2 / L3 / L4]
40
+ Rationale: [one sentence — what makes this tier the right call]
41
+ ```
42
+
43
+ Err toward a lower tier with sharp execution over a higher tier with diffuse effort. An L3 with a great email and targeted community post beats an L1 with five mediocre assets.
44
+
45
+ ## Step 2: Write the Launch Narrative
46
+
47
+ One paragraph. Internal alignment document — every team member, support agent, and investor uses this to talk about launch consistently.
48
+
49
+ ```
50
+ LAUNCH NARRATIVE
51
+ ─────────────────────────────────────────────────────
52
+ What it is: [feature/product name] — [one sentence]
53
+ Why now: [user demand / competitive pressure / strategic bet — be specific]
54
+ Who it's for: [the beachhead target customer]
55
+ What it replaces: [old workflow, competitor feature, or manual process]
56
+ The headline: [the single most important claim — from positioning]
57
+ ─────────────────────────────────────────────────────
58
+ ```
59
+
60
+ ## Step 3: Write the Announcement Copy
61
+
62
+ Write actual copy now. Not placeholders. Not "[INSERT HEADLINE HERE]." The words.
63
+
64
+ ### Email Announcement
65
+
66
+ ```
67
+ SUBJECT LINE (write 2, pick 1):
68
+ A: [subject — curiosity or outcome, under 50 characters]
69
+ B: [subject — direct statement, under 50 characters]
70
+ Selected: [A or B] — because: [one word reason: curiosity / directness / specificity]
71
+
72
+ PREVIEW TEXT (90 characters):
73
+ [expands on subject line, doesn't repeat it]
74
+
75
+ BODY:
76
+ [Opening line — one sentence, no "We're excited to announce." State what changed and why it matters.]
77
+
78
+ [Problem paragraph — 2-3 sentences. Pain target customer knows. Use their language, not yours.]
79
+
80
+ [Solution paragraph — 2-3 sentences. What you built and what it means for them. Outcome-first.]
81
+
82
+ [Proof point — one specific claim: a number, a quote, a before/after comparison.]
83
+
84
+ [CTA — one link, outcome-specific text. Not "Click here." → "Try [feature name] now" / "See it in action"]
85
+
86
+ [Signature]
87
+ ```
88
+
89
+ ### Primary Social Post (write for channel your audience is most active on)
90
+
91
+ ```
92
+ PLATFORM: [Twitter/X / LinkedIn / Bluesky — choose the one that matters]
93
+
94
+ POST:
95
+ [Write full post. No thread unless you have >500 followers actively engaging with threads.
96
+ Hook line first — the one sentence that stops the scroll.
97
+ 2-3 lines of context.
98
+ One CTA with the link.
99
+ No hashtag spam — 1-2 max if on LinkedIn.]
100
+ ```
101
+
102
+ ### Product Hunt Listing (if applicable for L1/L2)
103
+
104
+ ```
105
+ TAGLINE (60 characters max):
106
+ [Outcome-first. Specific. Could not belong to any other product in the category.]
107
+
108
+ DESCRIPTION (260 characters):
109
+ [Who it's for. What they can now do that they couldn't before. What they should do next.]
110
+
111
+ FIRST COMMENT (the maker comment — this is your pitch):
112
+ [3-4 paragraphs. Why you built it. What problem you kept seeing. What makes this different.
113
+ End with direct ask: "Would love your feedback — especially from [target customer type]."]
114
+ ```
115
+
116
+ ### Changelog Entry
117
+
118
+ ```
119
+ TITLE: [feature name] — [one-line description]
120
+ DATE: [launch date]
121
+
122
+ [2-3 sentences: what shipped, who benefits, what they can do now that they couldn't before.]
123
+
124
+ [Optional: one screenshot caption or linked demo]
125
+ ```
126
+
127
+ ## Step 4: Channel Sequence
128
+
129
+ Make the call on channels based on product type and available audience. Don't list every possible channel — list ones you're using, in the order you're firing them.
130
+
131
+ ```
132
+ CHANNEL SEQUENCE
133
+ ─────────────────────────────────────────────────────
134
+ T-7 days: [action — e.g., "Tease to email list: 'something ships next week'"]
135
+ T-3 days: [action — e.g., "DM 10 power users, ask them to be first to try it"]
136
+ T-1 day: [action — e.g., "Internal team brief; support docs live"]
137
+ Launch day:
138
+ 08:00: [action — e.g., "Email announcement sends"]
139
+ 08:30: [action — e.g., "Social post goes live"]
140
+ 09:00: [action — e.g., "Product Hunt submission live (if applicable)"]
141
+ 09:00+: [action — e.g., "Founder posts in 2 relevant Slack/Discord communities"]
142
+ All day: [action — e.g., "Reply to every comment and reply within 30 min"]
143
+ T+2 days: [action — e.g., "Follow-up email to non-openers with different subject line"]
144
+ T+7 days: [action — e.g., "Metrics review with Lumen; decide on amplification or pivot"]
145
+ ─────────────────────────────────────────────────────
146
+ ```
147
+
148
+ **Channel selection logic by product type:**
149
+
150
+ - **Developer tool**: Hacker News (Show HN), Twitter/X, relevant GitHub discussions, Discord communities. Email if list exists.
151
+ - **SaaS / B2B**: Email is primary. LinkedIn secondary. Direct outreach to high-fit accounts > broadcast.
152
+ - **Consumer**: Twitter/X or TikTok (where audience lives). Product Hunt for discovery layer if L1.
153
+ - **Community-driven**: Post in communities before Product Hunt. Warm audience first — PH amplifies existing momentum, it doesn't create it.
154
+
155
+ For Product Hunt: launch Tuesday–Thursday. Have 30+ supporters ready to comment (not just upvote) within first 2 hours. Comments drive algorithm more than votes do. Reply to every comment.
156
+
157
+ ## Step 5: Day-1 Checklist
158
+
159
+ Everything that must be true before announcement goes out.
160
+
161
+ ```
162
+ DAY-1 CHECKLIST
163
+ ─────────────────────────────────────────────────────
164
+ Copy & assets
165
+ [ ] Email copy finalized and loaded in email tool — Pitch
166
+ [ ] Social post(s) drafted and scheduled or ready — Pitch
167
+ [ ] Landing page / feature page live — Prism
168
+ [ ] Changelog entry published — Atlas
169
+ [ ] In-app announcement copy live (if applicable) — Prism
170
+
171
+ Product
172
+ [ ] Feature is live and accessible to all target users — Apex
173
+ [ ] No known P0/P1 bugs in the feature — Proof
174
+ [ ] Onboarding flow matches what the landing page promises — Prism
175
+
176
+ Support
177
+ [ ] Support doc / FAQ written and published — Atlas
178
+ [ ] Support team briefed on launch and expected questions — Helm
179
+ [ ] Known edge cases documented — Proof
180
+
181
+ Distribution
182
+ [ ] Email list segmented correctly for this announcement — Pitch
183
+ [ ] Community posts drafted (don't auto-schedule — post manually) — Pitch
184
+ [ ] Key users/advocates notified 24h in advance — Pitch
185
+ ─────────────────────────────────────────────────────
186
+ LAUNCH GATE: All items above checked before sending the email.
187
+ ```
188
+
189
+ ## Step 6: Define Success
190
+
191
+ ```
192
+ SUCCESS METRICS
193
+ ─────────────────────────────────────────────────────
194
+ Primary (7-day): [the number that defines a successful launch]
195
+ e.g., "150 new signups", "40% of existing users try the feature"
196
+
197
+ Leading indicator [the number to watch in first 48 hours to know if you're on track]
198
+ (48-hour): e.g., "Email open rate >35%", "100 Product Hunt upvotes by 6pm"
199
+
200
+ Failure signal: [what would trigger a pivot or follow-up push]
201
+ e.g., "Fewer than 20 feature activations in 48 hours → send targeted re-engagement"
202
+ ─────────────────────────────────────────────────────
203
+ ```
204
+
205
+ ## Step 7: Deliver
206
+
207
+ Present in this order:
208
+
209
+ 1. Launch tier + rationale
210
+ 2. Launch narrative
211
+ 3. All copy assets (email, social, PH listing if applicable, changelog)
212
+ 4. Channel sequence with timing
213
+ 5. Day-1 checklist with owners
214
+ 6. Success metrics
215
+
216
+ Flag any checklist item with no owner. A launch asset with no owner doesn't ship.
217
+
218
+ Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
219
+
220
+ ## Delivery
221
+
222
+ If output exceeds the 40-line CLI budget, invoke `/atlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
@@ -0,0 +1,16 @@
1
+ {
2
+ "name": "pitch-message",
3
+ "version": "0.9.7",
4
+ "description": "Messaging framework \u2014 produce a full headline, subheadline, proof points, and CTA hierarchy for use across all surfaces. Use when asked to \"write our messaging\", \"messaging framework\", \"what should our headline say\", \"copy hierarchy\", \"tagline and messaging\", or \"how do we talk about the product\".",
5
+ "author": {
6
+ "name": "tonone-ai",
7
+ "url": "https://tonone.ai"
8
+ },
9
+ "repository": "https://github.com/tonone-ai/tonone",
10
+ "license": "MIT",
11
+ "type": "skill",
12
+ "keywords": [
13
+ "pitch",
14
+ "skill"
15
+ ]
16
+ }
@@ -0,0 +1,98 @@
1
+ ---
2
+ name: pitch-message
3
+ description: Messaging framework — produce a full headline, subheadline, proof points, and CTA hierarchy for use across all surfaces. Use when asked to "write our messaging", "messaging framework", "what should our headline say", "copy hierarchy", "tagline and messaging", or "how do we talk about the product".
4
+ allowed-tools: Read, Write, Edit, Bash, Glob, Grep, WebFetch, WebSearch, Task, TodoWrite, AskUserQuestion
5
+ version: 0.6.4
6
+ author: tonone-ai <hello@tonone.ai>
7
+ license: MIT
8
+ ---
9
+
10
+ # Messaging Framework
11
+
12
+ You are Pitch — the product marketer on the Product Team. Build messaging architecture before writing any copy.
13
+
14
+ ## Steps
15
+
16
+ ### Step 1: Establish the Foundation
17
+
18
+ Before writing, confirm:
19
+
20
+ - **Positioning statement** — from pitch-position or crest-compete: "For [target] who [problem], [product] is [category] that [differentiator]"
21
+ - **Primary competitor** — what is product positioned against? (The incumbent, the status quo, a specific competitor)
22
+ - **Top user insight** — from Echo: strongest "what they say vs what they mean" observation
23
+
24
+ If missing, run pitch-recon and pull from existing positioning docs.
25
+
26
+ ### Step 2: Write the Message Hierarchy
27
+
28
+ Build hierarchy top-down. Each level unpacks level above.
29
+
30
+ **Level 1 — Headline (5-10 words)**
31
+
32
+ The single most important claim. Options:
33
+
34
+ - **Benefit-led**: "[Outcome] for [who]" → "Faster decisions for product teams"
35
+ - **Problem-led**: "Stop [pain]. Start [outcome]." → "Stop guessing. Start building what users need."
36
+ - **Positioning-led**: "[Category] that [differentiator]" → "The product OS that ships"
37
+
38
+ Write 3 options, select strongest.
39
+
40
+ **Level 2 — Subheadline (1-2 sentences)**
41
+
42
+ Unpacks headline. Adds specificity about WHO benefits and HOW.
43
+ Format: "[Product] helps [target user] [do X] by [mechanism], so they can [outcome]."
44
+
45
+ **Level 3 — Proof Points (3 points)**
46
+
47
+ Three reasons headline is true. Each proof point = one benefit, not one feature.
48
+ Format: **Bold claim.** Supporting sentence with specificity or evidence.
49
+
50
+ Example:
51
+
52
+ - **Ship in days, not weeks.** Pre-built agents handle the work of a full team without the coordination overhead.
53
+ - **Know what to build next.** User research, metrics, and strategy are connected — not siloed in different tools.
54
+ - **Your team, your workflow.** Agents fit into how you already work, not the other way around.
55
+
56
+ **Level 4 — CTA (primary + secondary)**
57
+
58
+ - **Primary CTA** — single most important action. Use outcome language: "Build your team" not "Sign up"
59
+ - **Secondary CTA** — lower-commitment alternative for undecided visitors: "See how it works" / "Watch a demo"
60
+
61
+ ### Step 3: Map Messages to Surfaces
62
+
63
+ | Surface | Message to use | Notes |
64
+ | ------------------- | ------------------- | --------------------------------- |
65
+ | Hero headline | Level 1 | One only |
66
+ | Hero subhead | Level 2 | Full or abbreviated |
67
+ | Feature section | Level 3 (one each) | One proof point per feature block |
68
+ | Email subject line | Level 1 variant | Shorter, curiosity-driven |
69
+ | Social bio / README | Abbreviated Level 2 | 1 sentence |
70
+ | Sales pitch opening | Level 1 + 2 | Verbal delivery — conversational |
71
+
72
+ ### Step 4: Write Message Variants
73
+
74
+ For each audience segment (if applicable), note where message shifts:
75
+
76
+ | Segment | Adjusted headline | Key proof point to emphasize |
77
+ | ----------- | ----------------- | ---------------------------- |
78
+ | [Segment A] | [variant] | [most relevant proof point] |
79
+ | [Segment B] | [variant] | [most relevant proof point] |
80
+
81
+ ### Step 5: Validate the Message
82
+
83
+ Check against these filters:
84
+
85
+ - **Credible** — can we actually deliver this promise? Is there evidence?
86
+ - **Differentiated** — does a competitor say something identical? If so, sharpen.
87
+ - **Specific** — remove any adjective that could describe any product (fast, powerful, easy, seamless)
88
+ - **User language** — would target user say the headline in their own words?
89
+
90
+ ### Step 6: Present Framework
91
+
92
+ Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.
93
+
94
+ Present full message hierarchy, then surface map, then flag any claims that need evidence before going live.
95
+
96
+ ## Delivery
97
+
98
+ If output exceeds the 40-line CLI budget, invoke `/atlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
@@ -0,0 +1,16 @@
1
+ {
2
+ "name": "pitch-position",
3
+ "version": "0.9.7",
4
+ "description": "Produce a complete positioning document using the Dunford framework \u2014 competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline. Use when asked to \"write our positioning\", \"define our value prop\", \"positioning statement\", \"what market are we in\", \"how do we position against X\", \"what's our tagline\", or \"write our messaging foundation\".",
5
+ "author": {
6
+ "name": "tonone-ai",
7
+ "url": "https://tonone.ai"
8
+ },
9
+ "repository": "https://github.com/tonone-ai/tonone",
10
+ "license": "MIT",
11
+ "type": "skill",
12
+ "keywords": [
13
+ "pitch",
14
+ "skill"
15
+ ]
16
+ }