@houtini/seo-audit-console 0.2.0

package/dist/audit/schema-validate.js.map

@@ -0,0 +1 @@
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package/dist/audit/templates.d.ts

@@ -0,0 +1,43 @@
+import type Database from 'better-sqlite3';
+/**
+ * Template detection (Phase 6b). Clusters a site's pages into templates so a single
+ * template-level fix can be reasoned about as fixing N pages at once.
+ *
+ * Tripartite key (from the "how SEOs audit" conversation): URL morphology + JSON-LD
+ * root @type + DOM-skeleton similarity. The first two are computable from data we
+ * already store (pages.url, pages.json_ld) — that's what we cluster on here. The
+ * DOM-skeleton LSH is a future refinement (needs a structural signature captured at
+ * crawl time); url-morphology + @type already separates most real templates cleanly.
+ */
+export interface TemplateCluster {
+    templateKey: string;
+    morphology: string;
+    schemaType: string;
+    count: number;
+    exemplarUrlKey: string;
+    exemplarUrl: string;
+    memberKeys: string[];
+}
+/** URL → structural morphology: numerics→[NUM], identifier slugs→[SLUG] (extension kept), section names literal, param keys sorted, values dropped. */
+export declare function urlMorphology(rawUrl: string): string;
+/**
+ * Parse the stored `json_ld` column into JSON-LD node objects. The column is a JSON array of
+ * RAW BLOCK STRINGS (one per <script type=application/ld+json>, see extract.ts) — so we parse
+ * the array, then parse each string, flattening @graph. Tolerates an array of already-parsed
+ * objects too (defensive). Returns [] on anything unparseable.
+ */
+export declare function parseJsonLdNodes(col: string | null): any[];
+/** First concrete @type of a node (handles @type-as-array). */
+export declare function nodeType(node: any): string | null;
+/** Raw JSON-LD column → root @type, else 'None'. */
+export declare function jsonLdType(jsonLd: string | null): string;
+/**
+ * Detect templates. minMembers (default 4) filters singletons (home/about/contact) to
+ * per-URL analysis. The exemplar is the MEDIAN-word-count healthy (200 + indexable +
+ * linked) page so per-template analysis runs on a representative, not an edge case.
+ */
+export declare function detectTemplates(db: Database.Database, opts?: {
+    minMembers?: number;
+    memberCap?: number;
+}): TemplateCluster[];
+//# sourceMappingURL=templates.d.ts.map

package/dist/audit/templates.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"templates.d.ts","sourceRoot":"","sources":["../../src/audit/templates.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,QAAQ,MAAM,gBAAgB,CAAC;AAE3C;;;;;;;;;GASG;AACH,MAAM,WAAW,eAAe;IAC9B,WAAW,EAAE,MAAM,CAAC;IACpB,UAAU,EAAE,MAAM,CAAC;IACnB,UAAU,EAAE,MAAM,CAAC;IACnB,KAAK,EAAE,MAAM,CAAC;IACd,cAAc,EAAE,MAAM,CAAC;IACvB,WAAW,EAAE,MAAM,CAAC;IACpB,UAAU,EAAE,MAAM,EAAE,CAAC;CACtB;AASD,uJAAuJ;AACvJ,wBAAgB,aAAa,CAAC,MAAM,EAAE,MAAM,GAAG,MAAM,CAgBpD;AAED;;;;;GAKG;AACH,wBAAgB,gBAAgB,CAAC,GAAG,EAAE,MAAM,GAAG,IAAI,GAAG,GAAG,EAAE,CAiB1D;AAED,+DAA+D;AAC/D,wBAAgB,QAAQ,CAAC,IAAI,EAAE,GAAG,GAAG,MAAM,GAAG,IAAI,CAGjD;AAED,oDAAoD;AACpD,wBAAgB,UAAU,CAAC,MAAM,EAAE,MAAM,GAAG,IAAI,GAAG,MAAM,CAGxD;AAID;;;;GAIG;AACH,wBAAgB,eAAe,CAAC,EAAE,EAAE,QAAQ,CAAC,QAAQ,EAAE,IAAI,GAAE;IAAE,UAAU,CAAC,EAAE,MAAM,CAAC;IAAC,SAAS,CAAC,EAAE,MAAM,CAAA;CAAO,GAAG,eAAe,EAAE,CAoChI"}

package/dist/audit/templates.js

@@ -0,0 +1,129 @@
+// A segment is a variable IDENTIFIER (→ [SLUG]) if it looks like a slug/id rather than a
+// stable section name: contains a hyphen or digit, or is unusually long. Short clean words
+// (product, blog, category, en) stay literal so /product/[SLUG] ≠ /blog/[SLUG].
+// (Limitation: single-word slugs with no hyphen/digit stay literal and can fragment a cluster;
+// positional-variability analysis is the future refinement.)
+const isIdentifier = (name) => /[-_]/.test(name) || /\d/.test(name) || name.length > 24;
+/** URL → structural morphology: numerics→[NUM], identifier slugs→[SLUG] (extension kept), section names literal, param keys sorted, values dropped. */
+export function urlMorphology(rawUrl) {
+    let u;
+    try {
+        u = new URL(rawUrl);
+    }
+    catch {
+        return rawUrl;
+    }
+    const segs = u.pathname.split('/').filter(Boolean).map(seg => {
+        if (/^\d+$/.test(seg))
+            return '[NUM]';
+        const dot = seg.lastIndexOf('.');
+        if (dot > 0 && dot < seg.length - 1) {
+            const ext = seg.slice(dot + 1).toLowerCase();
+            const name = seg.slice(0, dot);
+            if (/^[a-z0-9]{1,5}$/.test(ext))
+                return isIdentifier(name) ? `[SLUG].${ext}` : seg;
+        }
+        return isIdentifier(seg) ? '[SLUG]' : seg;
+    });
+    const path = '/' + segs.join('/');
+    const params = [...new Set([...u.searchParams.keys()].map(k => k.toLowerCase()))].sort();
+    return path + (params.length ? '?' + params.join('&') : '');
+}
+/**
+ * Parse the stored `json_ld` column into JSON-LD node objects. The column is a JSON array of
+ * RAW BLOCK STRINGS (one per <script type=application/ld+json>, see extract.ts) — so we parse
+ * the array, then parse each string, flattening @graph. Tolerates an array of already-parsed
+ * objects too (defensive). Returns [] on anything unparseable.
+ */
+export function parseJsonLdNodes(col) {
+    if (!col)
+        return [];
+    let blocks;
+    try {
+        blocks = JSON.parse(col);
+    }
+    catch {
+        return [];
+    }
+    const raws = Array.isArray(blocks) ? blocks : [blocks];
+    const nodes = [];
+    for (const raw of raws) {
+        let obj;
+        if (typeof raw === 'string') {
+            try {
+                obj = JSON.parse(raw);
+            }
+            catch {
+                continue;
+            }
+        }
+        else
+            obj = raw; // already an object (defensive)
+        for (const o of Array.isArray(obj) ? obj : [obj]) {
+            if (!o || typeof o !== 'object')
+                continue;
+            if (Array.isArray(o['@graph']))
+                nodes.push(...o['@graph']);
+            else
+                nodes.push(o);
+        }
+    }
+    return nodes;
+}
+/** First concrete @type of a node (handles @type-as-array). */
+export function nodeType(node) {
+    const t = node?.['@type'];
+    return Array.isArray(t) ? (t[0] != null ? String(t[0]) : null) : t != null ? String(t) : null;
+}
+/** Raw JSON-LD column → root @type, else 'None'. */
+export function jsonLdType(jsonLd) {
+    for (const n of parseJsonLdNodes(jsonLd)) {
+        const t = nodeType(n);
+        if (t)
+            return t;
+    }
+    return 'None';
+}
+/**
+ * Detect templates. minMembers (default 4) filters singletons (home/about/contact) to
+ * per-URL analysis. The exemplar is the MEDIAN-word-count healthy (200 + indexable +
+ * linked) page so per-template analysis runs on a representative, not an edge case.
+ */
+export function detectTemplates(db, opts = {}) {
+    const minMembers = opts.minMembers ?? 4;
+    const memberCap = opts.memberCap ?? 500;
+    const pages = db.prepare(`SELECT url_key, url, status_code, indexable, word_count, inlink_count, json_ld FROM pages WHERE is_internal IS NOT 0`).all();
+    const groups = new Map();
+    for (const p of pages) {
+        const morphology = urlMorphology(p.url);
+        const schemaType = jsonLdType(p.json_ld);
+        const key = `${morphology}|${schemaType}`;
+        let g = groups.get(key);
+        if (!g) {
+            g = { morphology, schemaType, members: [] };
+            groups.set(key, g);
+        }
+        g.members.push(p);
+    }
+    const clusters = [];
+    for (const [key, g] of groups) {
+        if (g.members.length < minMembers)
+            continue;
+        // Exemplar: median word_count among healthy pages; fall back to median of all members.
+        const healthy = g.members.filter(m => m.status_code === 200 && m.indexable === 1 && (m.inlink_count ?? 0) > 0);
+        const pool = healthy.length ? healthy : g.members;
+        const sorted = [...pool].sort((a, b) => (a.word_count ?? 0) - (b.word_count ?? 0));
+        const exemplar = sorted[Math.floor(sorted.length / 2)];
+        clusters.push({
+            templateKey: key,
+            morphology: g.morphology,
+            schemaType: g.schemaType,
+            count: g.members.length,
+            exemplarUrlKey: exemplar.url_key,
+            exemplarUrl: exemplar.url,
+            memberKeys: g.members.slice(0, memberCap).map(m => m.url_key),
+        });
+    }
+    return clusters.sort((a, b) => b.count - a.count);
+}
+//# sourceMappingURL=templates.js.map

package/dist/audit/templates.js.map

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package/dist/audit/topicGaps.d.ts

@@ -0,0 +1,42 @@
+import type Database from 'better-sqlite3';
+/** One competitor keyword row (normalised from a Labs ranked_keywords item by the caller). */
+export interface GapKeywordRow {
+    keyword: string;
+    searchVolume: number | null;
+    etv: number | null;
+    position: number | null;
+    url: string | null;
+    competitor: string;
+}
+export interface TopicCluster {
+    headTerm: string;
+    totalVolume: number;
+    competitorCoverage: number;
+    score: number;
+    ownedBy: string;
+    exampleUrl: string | null;
+    keywords: {
+        keyword: string;
+        searchVolume: number | null;
+        competitor: string;
+    }[];
+    nearestExistingPage: {
+        url: string;
+        title: string | null;
+    } | null;
+    entityNote: string | null;
+    why: string;
+}
+export interface TopicGapsResult {
+    clusters: TopicCluster[];
+    competitorKeywords: number;
+    ourQueryCount: number;
+    afterSubtraction: number;
+}
+interface Opts {
+    limit?: number;
+    clusterThreshold?: number;
+}
+export declare function computeTopicGaps(db: Database.Database, rows: GapKeywordRow[], opts?: Opts): TopicGapsResult;
+export {};
+//# sourceMappingURL=topicGaps.d.ts.map

package/dist/audit/topicGaps.d.ts.map

@@ -0,0 +1 @@
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package/dist/audit/topicGaps.js

@@ -0,0 +1,181 @@
+/**
+ * Topic-gap engine — "what related topics should this site cover to be expert in its
+ * space?" Competitor keyword footprints (DataForSEO Labs ranked_keywords, fetched by
+ * the caller — this module makes NO paid calls) minus OUR footprint:
+ *   A. every distinct query we already earn impressions for in search_analytics, and
+ *   B. lexical near-matches against our page titles / H1s / slugs (≥70% token cover),
+ * then the survivors are clustered lexically (same tokenise + greedy-Jaccard approach
+ * as opportunities.ts) and scored by summed search volume × competitor coverage.
+ * If the entity layer is populated (page_entity + entity_edge), clusters whose terms
+ * sit beside entities we already cover are annotated — stored edges only, no live
+ * Wikidata calls.
+ */
+const STOP = new Set(['the', 'a', 'an', 'and', 'or', 'of', 'for', 'to', 'in', 'on', 'with', 'your', 'you', 'is', 'are', 'best', 'how', 'what', 'vs', 'why', 'can', 'my', 'i', 'it']);
+const tokenize = (s) => (s || '').toLowerCase().replace(/[^a-z0-9 ]+/g, ' ').split(/\s+/).filter(t => t.length >= 2 && !STOP.has(t));
+const jaccard = (a, b) => {
+    if (!a.size || !b.size)
+        return 0;
+    let inter = 0;
+    for (const x of a)
+        if (b.has(x))
+            inter++;
+    return inter / (a.size + b.size - inter);
+};
+export function computeTopicGaps(db, rows, opts = {}) {
+    const limit = opts.limit ?? 15;
+    const clusterT = opts.clusterThreshold ?? 0.5;
+    // ── OUR footprint, part A: every distinct query we already get impressions for.
+    const ourQueries = new Set();
+    for (const r of db.prepare(`SELECT DISTINCT lower(query) q FROM search_analytics WHERE query IS NOT NULL AND impressions > 0`).iterate())
+        ourQueries.add(r.q);
+    // ── OUR footprint, part B: page vocabulary (title + H1 + slug) → inverted index,
+    //    same 70%-coverage subtraction as opportunities.ts.
+    const pages = db.prepare(`SELECT url_key, url, title, h1 FROM pages WHERE status_code = 200`).all();
+    const pageTokens = pages.map(p => {
+        const slug = (() => { try {
+            return decodeURIComponent(new URL(p.url).pathname).replace(/[-_/]+/g, ' ');
+        }
+        catch {
+            return '';
+        } })();
+        return { url: p.url, title: p.title, toks: new Set(tokenize(`${p.title ?? ''} ${p.h1 ?? ''} ${slug}`)) };
+    });
+    const invIndex = new Map();
+    pageTokens.forEach((pt, i) => { for (const t of pt.toks)
+        (invIndex.get(t) ?? invIndex.set(t, []).get(t)).push(i); });
+    const bestPageCover = (toks) => {
+        const hits = new Map();
+        for (const t of toks)
+            for (const i of invIndex.get(t) ?? [])
+                hits.set(i, (hits.get(i) ?? 0) + 1);
+        let cover = 0, idx = -1;
+        for (const [i, n] of hits) {
+            const c = n / Math.max(toks.length, 1);
+            if (c > cover) {
+                cover = c;
+                idx = i;
+            }
+        }
+        return { cover, idx };
+    };
+    const byKeyword = new Map();
+    for (const r of rows) {
+        const kw = r.keyword.trim().toLowerCase();
+        if (!kw)
+            continue;
+        let m = byKeyword.get(kw);
+        if (!m) {
+            m = { keyword: kw, toks: tokenize(kw), volume: 0, byCompetitor: new Map() };
+            byKeyword.set(kw, m);
+        }
+        m.volume = Math.max(m.volume, r.searchVolume ?? 0);
+        const prev = m.byCompetitor.get(r.competitor);
+        if (!prev || (r.searchVolume ?? 0) >= prev.volume)
+            m.byCompetitor.set(r.competitor, { volume: r.searchVolume ?? 0, url: r.url ?? prev?.url ?? null });
+    }
+    // ── Subtraction: drop what we already have (GSC query, or a page that near-covers it).
+    const survivors = [];
+    for (const m of byKeyword.values()) {
+        if (!m.toks.length)
+            continue;
+        if (ourQueries.has(m.keyword))
+            continue; // A: we already surface for it
+        if (bestPageCover(m.toks).cover >= 0.7)
+            continue; // B: an existing page near-covers it
+        survivors.push(m);
+    }
+    // ── Cluster survivors lexically (greedy Jaccard, volume-first so heads are the big terms).
+    survivors.sort((a, b) => b.volume - a.volume);
+    const clusters = [];
+    for (const s of survivors) {
+        const st = new Set(s.toks);
+        const c = clusters.find(c => jaccard(st, c.toks) >= clusterT);
+        if (c) {
+            c.members.push(s);
+            for (const t of s.toks)
+                c.toks.add(t);
+        }
+        else
+            clusters.push({ head: s, toks: new Set(s.toks), members: [s] });
+    }
+    // ── Entity adjacency (stored data only): our covered entities that share a parent —
+    //    a cluster matching one of those labels slots into a topic family we already cover.
+    const entityLabels = [];
+    try {
+        const covered = db.prepare(`SELECT url_key, qid, label FROM page_entity WHERE label IS NOT NULL`).all();
+        if (covered.length) {
+            const coveredQids = new Set(covered.map(c => c.qid));
+            const edges = db.prepare(`SELECT qid, related_qid FROM entity_edge`).all();
+            const parentsCovered = new Set(edges.filter(e => coveredQids.has(e.qid)).map(e => e.related_qid));
+            const siblingQids = new Set(edges.filter(e => parentsCovered.has(e.related_qid)).map(e => e.qid));
+            for (const c of covered) {
+                if (!siblingQids.has(c.qid))
+                    continue;
+                const toks = new Set(tokenize(c.label));
+                if (toks.size)
+                    entityLabels.push({ label: c.label, toks, qid: c.qid });
+            }
+        }
+    }
+    catch { /* entity tables absent on old DBs — annotation simply skipped */ }
+    const entityNoteFor = (clusterToks) => {
+        let best = null;
+        for (const e of entityLabels) {
+            let inter = 0;
+            for (const t of e.toks)
+                if (clusterToks.has(t))
+                    inter++;
+            const overlap = inter / e.toks.size;
+            if (overlap >= 0.5 && (!best || overlap > best.overlap))
+                best = { label: e.label, overlap };
+        }
+        return best ? `sits beside "${best.label}" in your entity graph (shared parent topic already covered)` : null;
+    };
+    // ── Score + shape the output clusters.
+    const out = clusters.map(c => {
+        const volByCompetitor = new Map();
+        let totalVolume = 0;
+        for (const m of c.members) {
+            totalVolume += m.volume;
+            for (const [comp, v] of m.byCompetitor)
+                volByCompetitor.set(comp, (volByCompetitor.get(comp) ?? 0) + v.volume);
+        }
+        const coverage = volByCompetitor.size;
+        const ownedBy = [...volByCompetitor.entries()].sort((a, b) => b[1] - a[1])[0]?.[0] ?? '';
+        // Example URL: the owner's URL for the head term, else the owner's highest-volume member.
+        const exampleUrl = c.head.byCompetitor.get(ownedBy)?.url ??
+            c.members.map(m => m.byCompetitor.get(ownedBy)?.url).find(u => u != null) ?? null;
+        const near = bestPageCover([...c.toks]);
+        const nearest = near.idx >= 0 && near.cover > 0
+            ? { url: pageTokens[near.idx].url, title: pageTokens[near.idx].title }
+            : null;
+        const keywords = c.members
+            .map(m => ({
+            keyword: m.keyword,
+            searchVolume: m.volume || null,
+            competitor: [...m.byCompetitor.entries()].sort((a, b) => b[1].volume - a[1].volume)[0]?.[0] ?? ownedBy,
+        }));
+        const why = `${ownedBy} ranks for ${c.members.length} keyword${c.members.length === 1 ? '' : 's'} here (~${totalVolume.toLocaleString('en-US')}/mo searches${coverage > 1 ? `, ${coverage} competitors present` : ''}) and you currently surface for none of them.`;
+        return {
+            headTerm: c.head.keyword,
+            totalVolume,
+            competitorCoverage: coverage,
+            score: totalVolume * Math.max(coverage, 1),
+            ownedBy,
+            exampleUrl,
+            keywords,
+            nearestExistingPage: nearest,
+            entityNote: entityNoteFor(c.toks),
+            why,
+        };
+    })
+        .sort((a, b) => b.score - a.score)
+        .slice(0, limit);
+    return {
+        clusters: out,
+        competitorKeywords: byKeyword.size,
+        ourQueryCount: ourQueries.size,
+        afterSubtraction: survivors.length,
+    };
+}
+//# sourceMappingURL=topicGaps.js.map

package/dist/audit/topicGaps.js.map

@@ -0,0 +1 @@
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package/dist/core/AuditDatabase.d.ts

@@ -0,0 +1,33 @@
+/**
+ * AuditDatabase — one SQLite database per GSC property, colocating:
+ *   - GSC history       (search_analytics)            ← from better-search-console
+ *   - crawl snapshot     (crawl_metadata, pages, links, errors) ← from seo-crawler-mcp
+ *   - audit results      (audit_runs, findings)        ← new
+ *
+ * The join spine is the normalised URL key (`page_key` / `url_key`), written by
+ * url-key.ts on both the GSC and crawl write paths. See plan/architecture §2.
+ *
+ * Never console.log — MCP speaks JSON-RPC over stdio; use console.error for debug.
+ */
+import Database from 'better-sqlite3';
+export type FindingLabel = 'D' | 'N' | 'L' | 'G' | 'S';
+export type Severity = 'crit' | 'high' | 'med' | 'low' | 'info';
+export declare class AuditDatabase {
+    readonly db: Database.Database;
+    constructor(dbPath: string);
+    private initializeTables;
+    /** Idempotent column additions for DBs created before a column existed. */
+    private migrate;
+    upsertProperty(siteUrl: string, hostForm: string, permissionLevel?: string): void;
+    getProperty(siteUrl: string): {
+        site_url: string;
+        host_form: string;
+        last_synced_at: string | null;
+    } | undefined;
+    /** Persist the DataForSEO target location for a property (string name or numeric code). */
+    setDfsLocation(siteUrl: string, location: string | number): void;
+    /** Resolved DataForSEO location for a property: a code, a name, or undefined. */
+    getDfsLocation(siteUrl: string): string | number | undefined;
+    close(): void;
+}
+//# sourceMappingURL=AuditDatabase.d.ts.map

package/dist/core/AuditDatabase.d.ts.map

@@ -0,0 +1 @@
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