@growthub/cli 0.14.5 → 0.14.8

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/nurture-sequence.md

@@ -1,143 +0,0 @@
-# Email Format: Lead Nurture — 5 Email Sequence
-
-**Format ID:** `nurture-5-email`  
-**Campaign type:** Nurture  
-**Email count:** 5  
-**Duration:** 14 days  
-**Entry trigger:** New lead — form fill, ad opt-in, webinar registration, content download  
-**Primary pillar fit:** Pillar 1 (Growth System), Pillar 2 (Automation & AI), Pillar 4 (Education & Strategy)  
-**Audience:** New leads — problem-aware, have not yet engaged with Growthub directly
-
----
-
-## FORMAT PURPOSE
-
-Takes a new lead from first touch to booking-ready over 14 days. The arc moves from empathy and problem-naming → insight and education → proof and social validation → direct activation.
-
-This format earns trust before asking for anything. The first CTA is always a resource or a soft ask. The direct call booking CTA does not appear until Email 4.
-
----
-
-## EMOTIONAL ARC
-
-```
-Email 1: Empathy — "You're not alone in this. Here's what we see."
-Email 2: Insight — "Here's the problem most people miss."
-Email 3: Education — "Here's how the system actually works."
-Email 4: Proof — "Here's what happened when someone like you used it."
-Email 5: Activation — "Here's your next step."
-```
-
----
-
-## SEQUENCE MAP
-
-| # | Send Day | Theme | Body Arc | CTA Type | Subject Type |
-|---|---|---|---|---|---|
-| 1 | Day 0 | Welcome + problem naming | Problem/agitate → soft value reveal | Soft CTA (resource) | Personal or curiosity |
-| 2 | Day +3 | The insight | Value reveal → education block | Soft CTA or reply CTA | Curiosity |
-| 3 | Day +6 | The framework | Education block → mechanism reveal | Soft CTA | Education/curiosity |
-| 4 | Day +10 | The proof | Story bridge → social proof → warm CTA | Primary CTA | Social proof |
-| 5 | Day +14 | The activation | Direct value summary → urgency → primary CTA | Primary CTA | Urgency or direct |
-
----
-
-## EMAIL 1 — WELCOME + PROBLEM NAMING
-
-**Theme:** You made the right move. Here's what's actually going on.  
-**Arc:** Name the tension they signed up because of → validate it → hint at the resolution without giving it away yet  
-**Tone:** Warm, direct, operator-to-operator  
-**CTA type:** Soft (resource, read more, or reply)  
-**Body modules:** `problem-agitate` → `value-reveal` (partial reveal only)  
-**Subject type:** Personal ("Hey [First Name]") or curiosity
-
-**Sacred elements for Email 1:**
-- Acknowledge the entry trigger (what brought them in)
-- Name the specific pain — not "growth challenges" — the real thing
-- Do NOT ask for a call in Email 1
-- Set up what's coming in the sequence (optional — works well for education-pillar campaigns)
-
----
-
-## EMAIL 2 — THE INSIGHT
-
-**Theme:** The reason you're stuck isn't what you think  
-**Arc:** Challenge the common assumption about the problem → reveal the real constraint  
-**Tone:** Confident, slightly provocative, backed by specifics  
-**CTA type:** Soft CTA or reply CTA ("Reply and tell me if this lands for you")  
-**Body modules:** `value-reveal` → `education-block` (brief)  
-**Subject type:** Curiosity ("Why [common belief] is actually the problem")
-
-**Sacred elements for Email 2:**
-- Lead with the reframe, not the problem again
-- The insight must be specific to the pillar angle
-- Keep it short — one idea, fully explained
-
----
-
-## EMAIL 3 — THE FRAMEWORK
-
-**Theme:** Here's exactly how [desired outcome] actually works  
-**Arc:** Framework introduction → how it applies to their situation → what changes when you use it  
-**Tone:** Educational, generous, credible  
-**CTA type:** Soft CTA (case study, resource, watch video)  
-**Body modules:** `education-block` → `value-reveal`  
-**Subject type:** Curiosity or educational ("The [N]-step [framework name]")
-
-**Sacred elements for Email 3:**
-- Teach one thing completely — don't overview multiple topics
-- Numbered framework or clear structure works best here
-- Do not hard sell in Email 3 — build credibility through teaching
-
----
-
-## EMAIL 4 — THE PROOF
-
-**Theme:** Here's what happened when [persona like them] used this  
-**Arc:** Relatable situation → what they tried before → what changed → specific outcome  
-**Tone:** Story-forward, peer-level, specific  
-**CTA type:** Primary CTA (book call / see how it works)  
-**Body modules:** `story-bridge` → `primary-cta`  
-**Subject type:** Social proof ("How [brand/persona] went from [X] to [Y]")
-
-**Sacred elements for Email 4:**
-- Proof must be specific and approved — never fabricate
-- The story protagonist must match the reader's persona
-- Primary CTA appears for the first time here — do not introduce it before Email 4
-- PS line reinforces the CTA with a secondary angle
-
----
-
-## EMAIL 5 — THE ACTIVATION
-
-**Theme:** Here's your next step — and why now  
-**Arc:** Recap the journey (what they've learned in this sequence) → create mild urgency or scarcity → direct CTA  
-**Tone:** Direct, warm, honest about what you're asking  
-**CTA type:** Primary CTA — clear and repeated  
-**Body modules:** `value-reveal` → `primary-cta`  
-**Subject type:** Urgency or direct ("Still [desired outcome]? Here's the thing.")
-
-**Sacred elements for Email 5:**
-- This is the activation email — be direct
-- Reference the sequence journey ("Over the past two weeks, we've covered X, Y, Z")
-- Urgency must be genuine — do not manufacture false scarcity
-- CTA is the same as Email 4 — consistency, not novelty
-
----
-
-## ADAPTATION RULES
-
-**What stays the same regardless of pillar:**
-- 5 emails, 14 days
-- Emotional arc: empathy → insight → education → proof → activation
-- No primary CTA until Email 4
-- Story/proof in Email 4
-- Activation in Email 5
-
-**What changes per pillar:**
-- The specific angle and hook for each email
-- The insight in Email 2 (pillar-specific)
-- The framework in Email 3 (pillar-specific)
-- The proof story in Email 4 (relevant to the pillar)
-
-**See:** `skills.md → STEP 4 — CONTENT PILLAR → CAMPAIGN ANGLE MAPPING` for pillar-specific angles.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/outbound-cold-sequence.md

@@ -1,134 +0,0 @@
-# Email Format: Cold Outbound — 4 Email Sequence
-
-**Format ID:** `cold-outbound-4-email`  
-**Campaign type:** Cold outbound  
-**Email count:** 4  
-**Duration:** 9 days  
-**Entry trigger:** Manual add to list / prospect research / inbound intent signal  
-**Primary pillar fit:** Pillar 2 (Automation & AI), Pillar 4 (Education & Strategy), Pillar 5 (Pipeline & Revenue)  
-**Audience:** Cold — has not opted in, has not engaged with Growthub yet
-
----
-
-## FORMAT PURPOSE
-
-Starts a conversation with a cold prospect without pitching. The goal of Email 1 is a reply, not a call. The goal of Email 4 is a call. This sequence earns the right to ask with each email — it does not lead with the ask.
-
-The arc is: intrigue → insight → proof → ask. Short emails. One idea each. Every email has one job.
-
----
-
-## EMOTIONAL ARC
-
-```
-Email 1: Intrigue — open a relevant loop they want to close
-Email 2: Insight — give them something genuinely useful without a big ask
-Email 3: Proof — show them this worked for someone like them
-Email 4: The ask — direct, short, honest
-```
-
----
-
-## SEQUENCE MAP
-
-| # | Send Day | Theme | Body Arc | CTA Type | Subject Type |
-|---|---|---|---|---|---|
-| 1 | Day 0 | Intrigue — name the problem | Problem name → half-reveal → reply ask | Reply CTA | Personal or curiosity |
-| 2 | Day +2 | The insight | Insight → practical example → soft CTA | Soft CTA | Curiosity |
-| 3 | Day +5 | The proof | Story → result → warm lead-in to ask | Soft CTA → primary CTA setup | Social proof |
-| 4 | Day +9 | The ask | Direct + honest → single question or CTA | Primary CTA or reply CTA | Direct or urgency |
-
----
-
-## EMAIL 1 — INTRIGUE
-
-**Theme:** Name the exact problem they're experiencing without any pitch  
-**Arc:** One sentence hook → name the problem specifically → ask ONE question or offer ONE thing  
-**Tone:** Human, peer-level, non-salesy  
-**CTA type:** Reply CTA — ("Reply and tell me if this is actually your bottleneck")  
-**Body modules:** `problem-agitate` (brief) → `reply-cta`  
-**Subject type:** Personal ("Hey [First Name]") or single-idea curiosity  
-**Length:** SHORT — 5–8 sentences max
-
-**Sacred elements for Email 1:**
-- No pitch in Email 1. Ever.
-- Name a specific problem — not a generic one
-- One question or one idea — not both
-- Reply CTA only — "Reply and tell me X"
-- Under 100 words is often more powerful
-
----
-
-## EMAIL 2 — THE INSIGHT
-
-**Theme:** Give them something genuinely useful  
-**Arc:** Pick up from Email 1 → deliver the insight they need → soft ask (resource or keep the thread going)  
-**Tone:** Generous, credible, no strings attached  
-**CTA type:** Soft CTA (resource, read, watch) or reply CTA  
-**Body modules:** `value-reveal` → `education-block` (brief) → `soft-cta`  
-**Subject type:** Curiosity ("The thing most [role] miss about [topic]")  
-**Length:** Medium — one complete idea, 8–12 sentences
-
-**Sacred elements for Email 2:**
-- Give value before you ask for anything
-- The insight must be specific to their situation and the pillar angle
-- Do not introduce the product in Email 2
-- If they replied to Email 1, reference it
-
----
-
-## EMAIL 3 — THE PROOF
-
-**Theme:** Show it working for someone like them  
-**Arc:** Brief empathy → story → specific result → natural lead-in toward the ask  
-**Tone:** Story-forward, peer-level, specific  
-**CTA type:** Soft CTA or primary CTA (first appearance of a call ask is acceptable here)  
-**Body modules:** `story-bridge` → `primary-cta` or `soft-cta`  
-**Subject type:** Social proof ("How [brand type/role] went from [X] to [Y]")  
-**Length:** Medium — 10–14 sentences
-
-**Sacred elements for Email 3:**
-- Proof must be specific and approved — never fabricate
-- The story protagonist matches the prospect's role and situation
-- The primary CTA can appear here for the first time, but keep it light — "If this sounds like you, happy to show you how we'd approach it"
-
----
-
-## EMAIL 4 — THE ASK
-
-**Theme:** Be direct and honest about what you're asking  
-**Arc:** One sentence reference to the thread → direct ask → short rationale → one CTA  
-**Tone:** Direct, honest, no pressure  
-**CTA type:** Primary CTA (book a call) or reply CTA ("Yes / No — just let me know")  
-**Body modules:** `primary-cta` or `reply-cta`  
-**Subject type:** Direct ("Quick question, [First Name]") or urgency ("Last email on this")  
-**Length:** SHORT — 4–6 sentences
-
-**Sacred elements for Email 4:**
-- Acknowledge this is the last email in the thread (often increases reply rates)
-- Be honest about what you're asking — "I'd like 20 minutes to show you X"
-- No pressure language — "If not, no worries — I won't keep sending"
-- One CTA. Simple. No alternatives.
-
----
-
-## ADAPTATION RULES
-
-**What stays the same:**
-- 4 emails, 9 days
-- Emotional arc: intrigue → insight → proof → ask
-- No pitch in Email 1
-- Reply CTA in Email 1
-- Short emails — cold sequences reward brevity
-
-**What changes per pillar:**
-- The specific insight and hook in Email 2 (pillar-specific)
-- The proof story in Email 3 (relevant to the prospect's role)
-- The ask framing in Email 4 (pillar-specific outcome)
-
-**Personalization rules:**
-- First name personalization is appropriate for cold sequences
-- Reference specific company context if available ("I saw [Company] is scaling on Meta")
-- Do not over-personalize — it reads as fake
-
-**See:** `skills.md → STEP 4` for pillar-specific angles.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/promotional-broadcast.md

@@ -1,117 +0,0 @@
-# Email Format: Promotional Broadcast — Single Email
-
-**Format ID:** `promotional-broadcast`  
-**Campaign type:** Promotional broadcast  
-**Email count:** 1  
-**Duration:** Single send  
-**Entry trigger:** Manual send — offer launch, event, announcement, limited-time campaign  
-**Primary pillar fit:** Pillar 2 (Automation & AI), Pillar 3 (Client Results), Pillar 5 (Pipeline & Revenue)  
-**Audience:** Warm — existing leads, prospects, or clients who have opted in
-
----
-
-## FORMAT PURPOSE
-
-A single, focused email that drives one action. The offer is clear. The CTA is singular. The value is front-loaded. There is no ambiguity about what you're asking the reader to do.
-
-This format is not a newsletter. It is not an update. It is a direct, specific invitation to take one action.
-
----
-
-## EMOTIONAL ARC
-
-```
-Opening:   Intrigue or direct value — earns the open's follow-through
-Body:      Specifics — what, why, for whom, for how long
-CTA:       One action — clear, verb-first, specific outcome
-PS:        Secondary angle or urgency reinforcement
-```
-
----
-
-## EMAIL STRUCTURE
-
-### SUBJECT LINE
-- Curiosity, social proof, urgency, or direct — based on pillar and audience
-- Write 5+ variants in the subject line matrix before selecting
-- Maximum 50 characters
-
-### PREVIEW TEXT
-- Extends or reframes the subject — never repeats it
-- Creates a second hook that rewards the preview read
-
-### OPENING HOOK (1–2 sentences)
-- Lead with the most compelling thing: the result, the insight, or the offer
-- Do not open with pleasantries ("Hope you're doing well")
-- Do not bury the lede — state the purpose in the first 2 sentences
-
-### BODY BLOCK 1 — WHAT THIS IS
-- State the offer, event, or announcement clearly
-- What is it, specifically?
-- Who is it for?
-
-### BODY BLOCK 2 — WHY IT MATTERS
-- Why should the reader care now?
-- What problem does this solve or what opportunity does this create?
-- One proof point or concrete example if available
-
-### BODY BLOCK 3 (OPTIONAL) — WHAT'S INCLUDED / HOW IT WORKS
-- Brief specifics of what the reader gets
-- Bullet format is acceptable here (3–5 bullets max)
-- Skip if the offer is self-explanatory
-
-### PRIMARY CTA
-- Single action
-- Verb-first, specific outcome
-- Own line — not buried in paragraph
-- Repeat in PS
-
-### PS LINE
-- Reinforce urgency or add a secondary angle
-- If there is a deadline or scarcity: name it explicitly here
-- Example: "P.S. This closes [date]. If [qualifying condition], this is for you."
-
-### FOOTER
-- Unsubscribe link
-- Physical mailing address
-- CAN-SPAM compliant — non-negotiable
-
----
-
-## PROMOTIONAL BROADCAST RULES
-
-**One offer. One CTA. Full stop.**
-A promotional broadcast that tries to do two things does neither. Pick the single most important action and design everything around it.
-
-**Front-load the value.**
-The reader decides in the first 2 sentences. If the opening hook doesn't earn the scroll, the rest doesn't matter.
-
-**Use genuine urgency only.**
-If there's a real deadline, name it explicitly. If there isn't, don't invent one. False urgency erodes trust.
-
-**Segment carefully.**
-A promotional email is only effective if it's relevant to the segment receiving it. Confirm the segment in the campaign brief before writing. A "growth call" offer sent to existing paying clients lands very differently than to new leads.
-
-**Compliance is mandatory.**
-Every broadcast must have a CAN-SPAM compliant footer. Physical address. Unsubscribe link. No exceptions.
-
----
-
-## ADAPTATION RULES
-
-**What stays the same:**
-- One offer, one CTA
-- CTA repeated in PS
-- Compliance footer on every broadcast
-
-**What changes per pillar:**
-- The angle and hook (Pillar 5 = pipeline/revenue urgency, Pillar 2 = speed/automation angle, Pillar 3 = proof-forward)
-- The body copy framing
-- The subject line type selected
-
-**Length guidance:**
-- Short (5–8 sentences): best for warm audiences with high brand trust
-- Medium (10–14 sentences): use when the offer needs context or education
-- Long (15+ sentences): rarely appropriate for a broadcast — use a landing page instead
-
-**See:** `skills.md → STEP 4` for pillar-specific angles and language patterns.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-formats/re-engagement.md

@@ -1,108 +0,0 @@
-# Email Format: Re-Engagement — 3 Email Win-Back Sequence
-
-**Format ID:** `re-engagement-3-email`  
-**Campaign type:** Re-engagement / win-back  
-**Email count:** 3  
-**Duration:** 15 days  
-**Entry trigger:** Contact has gone silent — no opens in 60+ days, stalled pipeline, demo no-show, previously interested but not moved forward  
-**Primary pillar fit:** Pillar 3 (Client Results), Pillar 5 (Pipeline & Revenue)  
-**Audience:** Cold-warm — previously engaged, now silent
-
----
-
-## FORMAT PURPOSE
-
-Wakes up stalled or silent contacts without burning the relationship. The arc is: acknowledge the silence → give them a reason to re-engage → make it easy to take a step forward (or gracefully exit).
-
-This format does NOT lead with an apology for emailing. It does NOT pretend the silence didn't happen. It acknowledges it directly, which earns more responses than ignoring it.
-
----
-
-## EMOTIONAL ARC
-
-```
-Email 1: Acknowledgment — "I notice we haven't spoken in a while. Here's something relevant."
-Email 2: Proof/Value — "Here's what's changed / what's working for people like you right now."
-Email 3: The close — "Still relevant? One question."
-```
-
----
-
-## SEQUENCE MAP
-
-| # | Send Day | Theme | Body Arc | CTA Type | Subject Type |
-|---|---|---|---|---|---|
-| 1 | Day 0 | Re-open the loop | Acknowledge gap → relevant insight or update → soft ask | Soft CTA or reply CTA | Personal or curiosity |
-| 2 | Day +5 | New proof or value | Proof/result relevant to their situation → warm ask | Primary CTA or soft CTA | Social proof |
-| 3 | Day +10 | The close — or let go | Direct question → one CTA or permission to exit | Reply CTA | Direct or urgency |
-
----
-
-## EMAIL 1 — ACKNOWLEDGE + RE-OPEN
-
-**Theme:** Name the silence. Give them a reason to re-engage.  
-**Arc:** Direct acknowledgment → one relevant piece of value or update → low-friction ask  
-**Tone:** Direct, human, no-pressure  
-**CTA type:** Reply CTA ("Reply with [yes/no]" or "Still relevant?") or soft CTA  
-**Body modules:** `value-reveal` → `reply-cta`  
-**Subject type:** Personal ("Hey [First Name] — checking in") or curiosity ("Something we should have sent sooner")  
-**Length:** SHORT — 6–8 sentences
-
-**Sacred elements for Email 1:**
-- Do NOT pretend they haven't gone silent — acknowledge it briefly and move on
-- Do NOT apologize for emailing them — they opted in
-- The value or update must be genuinely relevant to their situation
-- Keep the ask low — a yes/no reply or a soft CTA, not a call request
-
----
-
-## EMAIL 2 — PROOF OR NEW VALUE
-
-**Theme:** Show them what's working now — for people like them  
-**Arc:** Brief callback to Email 1 (if they didn't reply) → proof point or new development → warm ask  
-**Tone:** Story-forward, credible, slightly more direct than Email 1  
-**CTA type:** Primary CTA (book a call / see how it works) OR soft CTA  
-**Body modules:** `story-bridge` → `primary-cta` or `soft-cta`  
-**Subject type:** Social proof ("What [persona type] is doing differently right now") or curiosity  
-**Length:** Medium — 8–12 sentences
-
-**Sacred elements for Email 2:**
-- Proof must match their situation — use the most relevant case or result
-- Transition from re-engagement to the offer feels earned, not forced
-- If they replied to Email 1, reference it — personalize the opening
-
----
-
-## EMAIL 3 — THE CLOSE
-
-**Theme:** One direct question. Clear options. No pressure.  
-**Arc:** Acknowledge this is the last email → ask one honest question → give them an easy out if they're not interested  
-**Tone:** Direct, honest, human  
-**CTA type:** Reply CTA ("Reply with [yes/no/later]") or primary CTA  
-**Body modules:** `reply-cta` or `primary-cta`  
-**Subject type:** Direct ("Still [relevant outcome]?") or urgency ("Last one — then I'll stop")  
-**Length:** SHORT — 4–6 sentences
-
-**Sacred elements for Email 3:**
-- Tell them this is the last email in this sequence — it improves replies
-- Give them clear options: "Yes I'm interested / No thanks / Maybe later — here's when"
-- Do not pressure or guilt them for not responding
-- If they reply "No", remove from sequence — do not re-add for 90 days minimum
-
----
-
-## RE-ENGAGEMENT RULES
-
-**Acknowledge the silence — don't dance around it.**
-"We haven't heard from you in a while" outperforms pretending they're a fresh contact every time.
-
-**Give value before asking.**
-Even in a re-engagement sequence, Email 1 should deliver something useful. If you're just asking for a call with nothing new to offer, you'll get ignored.
-
-**Make it easy to say no.**
-A graceful exit ("No thanks" option) in Email 3 keeps your list clean and your sender reputation healthy.
-
-**Segment before sending.**
-Contacts who were never qualified should not get the same re-engagement sequence as contacts who had a demo and went silent. Adapt the copy for the segment's history.
-
-**See:** `skills.md → STEP 4` for pillar-specific re-engagement angles.

package/assets/worker-kits/growthub-email-marketing-v1/templates/email-modules/INDEX.md

@@ -1,97 +0,0 @@
-# Email Module Library — INDEX
-
-> Check this index before writing any copy block.
-> Each module is a reusable, fill-in-the-blank primitive.
-> Mix and match modules to build any email arc.
-> Placeholder schema is universal across all modules.
-
----
-
-## SUBJECT LINE MODULES
-
-| Module | Type | What it does | File |
-|---|---|---|---|
-| Curiosity | Subject line | Opens a loop — reader must open to close it | `subject-lines/curiosity.md` |
-| Social Proof | Subject line | Anchors credibility with a result or number | `subject-lines/social-proof.md` |
-| Urgency | Subject line | Creates a reason to act now | `subject-lines/urgency.md` |
-| Personal | Subject line | Speaks directly to the individual | `subject-lines/personal.md` |
-
-**Selection guide:**
-
-| Audience stage | Subject line type to lead with |
-|---|---|
-| Cold / first touch | Personal or Curiosity |
-| Early nurture | Curiosity |
-| Mid nurture | Curiosity or Social Proof |
-| Late nurture / activation | Social Proof or Urgency |
-| Re-engagement | Personal or Curiosity |
-| Promotional | Urgency or Social Proof |
-| Post-demo follow-up | Personal |
-
----
-
-## BODY BLOCK MODULES
-
-| Module | What it does | Use in | File |
-|---|---|---|---|
-| Problem/Agitate | Names and sharpens the pain | Email 1–2, cold outbound | `body/problem-agitate.md` |
-| Value/Reveal | Introduces the insight or mechanism | Email 2–3, educational | `body/value-reveal.md` |
-| Story/Bridge | Bridges insight to real-world proof | Email 3–4, proof emails | `body/story-bridge.md` |
-| Education Block | Framework, how-to, structured teaching | Email 3, educational campaigns | `body/education-block.md` |
-
-**Body arc assembly reference:**
-
-| Campaign goal | Block sequence |
-|---|---|
-| Problem-aware cold prospect | Problem/Agitate → Value/Reveal |
-| Early nurture (teach first) | Value/Reveal → Education Block |
-| Proof-forward (warm audience) | Story/Bridge → Value/Reveal |
-| Activation (late nurture) | Value/Reveal → Story/Bridge |
-| Re-engagement | Value/Reveal (new angle) |
-
----
-
-## CTA MODULES
-
-| Module | What it does | Commitment level | File |
-|---|---|---|---|
-| Primary CTA | Direct ask — book, start, demo | High | `cta/primary-cta.md` |
-| Soft CTA | Lower ask — resource, read, watch | Medium | `cta/soft-cta.md` |
-| Reply CTA | Conversational ask | Low | `cta/reply-cta.md` |
-
-**CTA selection guide:**
-
-| Email position | CTA type |
-|---|---|
-| Cold Email 1 | Reply CTA |
-| Cold Email 2 | Soft CTA or Reply CTA |
-| Cold Email 3–4 | Soft CTA → Primary CTA |
-| Nurture Email 1–2 | Soft CTA or Reply CTA |
-| Nurture Email 3 | Soft CTA |
-| Nurture Email 4–5 | Primary CTA |
-| Re-engagement Email 1–2 | Reply CTA or Soft CTA |
-| Re-engagement Email 3 | Reply CTA (yes/no/later) |
-| Post-demo Email 1 | Primary CTA or Soft CTA |
-| Post-demo Email 2–3 | Primary CTA |
-| Promotional | Primary CTA |
-
----
-
-## UNIVERSAL PLACEHOLDER SCHEMA
-
-All modules use these placeholders. Pull values from the active brand kit.
-
-| Placeholder | Source | Example |
-|---|---|---|
-| `[BRAND_NAME]` | `brand_kit.client_name` | Growthub |
-| `[PERSONA_ROLE]` | `brand_kit.primary_persona.role` | agency owner, CGO |
-| `[PAIN_POINT]` | `brand_kit.primary_persona.pain_point` | creative bottleneck |
-| `[DESIRED_OUTCOME]` | `brand_kit.primary_persona.desired_outcome` | scale spend without increasing production cost |
-| `[CAMPAIGN_ANGLE]` | Confirmed in CLAUDE.md Step 4 | the bottleneck isn't your team... |
-| `[PROOF_POINT]` | `brand_kit.proof_points` (approved only) | went from 100K to 500K in ad spend |
-| `[PRIMARY_CTA_TEXT]` | `brand_kit.primary_cta_text` | Book your growth call |
-| `[PRIMARY_CTA_URL]` | `brand_kit.primary_cta_url` | [URL] |
-| `[APPROVED_PHRASE]` | `brand_kit.approved_phrases` | creative velocity |
-| `[PILLAR_LANGUAGE]` | `skills.md → STEP 4` language patterns | growth infrastructure |
-| `[SENDER_NAME]` | `brand_kit.email_from_name` | [Name] at Growthub |
-| `[SEGMENT_TAG]` | Confirmed in Step 3 | new-lead, warm-prospect |