@growthub/cli 0.14.5 → 0.14.8

package/assets/worker-kits/growthub-email-marketing-v1/brands/growthub/brand-kit.md

@@ -1,282 +0,0 @@
-# Brand Kit — Growthub
-
-> Canonical reference brand kit. Pre-filled with Growthub's positioning, voice, pillars, and messaging system.
-> Source: Growthub Creative OS brand document — "What Our Customers Really Want" (2026)
-
----
-
-## IDENTITY
-
-```yaml
-client_name:         "Growthub"
-slug:                "growthub"
-industry:            "B2B SaaS / Growth Infrastructure / Creative Production"
-primary_service:     "Creative velocity and growth systems for brands and agencies running paid media"
-campaign_owner:      "Growthub team"
-date_onboarded:      "2026-04-10"
-account_owner:       "Antonio"
-```
-
----
-
-## AUDIENCE
-
-```yaml
-primary_persona:
-  name:              "The Performance-Minded Operator"
-  role:              "CGO, performance director, agency owner, or founder running paid media at scale"
-  company_type:      "DTC brand, performance agency, or funded startup with active paid media spend"
-  pain_point:        "They can scale budget but not creative output — the bottleneck is finding winning concepts fast enough to justify spend increases"
-  desired_outcome:   "More winning ads, faster, without increasing production cost or headcount"
-  current_stage:     "Spending $10K–$500K/month on ads, have tried in-house creative, freelancers, or basic UGC — still hitting the same creative ceiling"
-  awareness_level:   "problem-aware — they know the creative bottleneck is the constraint, unsure whether Growthub is the right solution"
-
-secondary_persona:
-  name:              "The Agency Operator"
-  role:              "Agency owner or creative lead managing 5–20+ clients on Meta/TikTok"
-  pain_point:        "Creative output doesn't scale with client count — team is burning out producing volume without improving win rate"
-  desired_outcome:   "More output without burning the team — increase creative throughput without adding headcount"
-  awareness_level:   "solution-aware — shopping for a production partner or system"
-
-do_not_attract:
-  - "Bootstrapped founders who can't afford performance creative investment"
-  - "Enterprise buyers expecting full-service agency account management"
-  - "Clients who want cheap, non-strategic volume production"
-  - "Businesses with no active paid media spend"
-```
-
----
-
-## POSITIONING
-
-```yaml
-core_positioning:    "Growthub is the creative velocity engine — we help brands and agencies increase the speed and volume of winning ad concepts so they can scale spend without increasing production cost or headcount."
-
-what_they_buy:       "Momentum — the feeling that growth is finally easy and fast. Specifically: the ability to scale spend because the creative bottleneck is solved."
-
-what_you_sell:       "Speed to winning ads without risk. Not creatives, not AI, not volume — the outcome of finding winners faster than your competition."
-
-category_frame:      "Creative infrastructure — not a production agency, not a tool, not an AI platform. The operating layer that makes creative testing fast and affordable."
-
-unique_mechanism:    "The Creative OS — a system that combines AI UGC production, a structured intelligence layer (insight extraction + hook research), and iterative testing at a rate that lowers cost-per-learning while increasing win rate."
-
-proof_points:
-  - "Clients have gone from 100K to 500K in monthly ad spend after removing the creative bottleneck"
-  - "Reduce cost per learning by testing 5–10x more concepts per month without increasing production cost"
-  - "Weekly winning concepts instead of slow monthly production cycles"
-  # NOTE: Use only with approved attribution. Never fabricate or exaggerate.
-```
-
----
-
-## MESSAGING
-
-```yaml
-voice_and_tone:
-  - "direct"
-  - "operator-level"
-  - "no-fluff"
-  - "practical"
-  - "confident"
-  - "growth-literate"
-
-voice_notes: >
-  Speak like a knowledgeable operator, not a marketer. The reader has heard every marketing claim.
-  They respond to specificity, honesty, and proof. Never use hype language. Never make vague promises.
-  Write like you're explaining something to a smart peer who has been burned by similar solutions before.
-  The tone is direct but not aggressive. Confident but not arrogant. Practical but not dry.
-  Short sentences. Concrete language. One idea per paragraph. White space is intentional.
-
-approved_phrases:
-  - "creative velocity"
-  - "speed to winning ads"
-  - "creative bottleneck"
-  - "scale spend without increasing production cost"
-  - "more winning concepts per month"
-  - "test faster than your competitors can react"
-  - "lower your cost per learning"
-  - "growth infrastructure"
-  - "the operating layer for growth"
-  - "weekly winning concepts"
-  - "momentum — growth that feels easy and fast"
-  - "remove the bottleneck between ideas and execution"
-  - "scale without chaos"
-  - "turn creative into a growth lever, not a cost center"
-
-messaging_guardrails:
-  - "Never use: 'revolutionary', 'game-changing', 'best-in-class', 'world-class' — hype kills credibility"
-  - "Never use vague outcome language: 'grow your business', 'scale to the moon', '10x your revenue'"
-  - "Never promise specific revenue outcomes without approved case study attribution"
-  - "Never use 'guaranteed' without a specific legal qualifier"
-  - "Never position Growthub as just an AI tool or just a production agency — it is a system"
-  - "Never lead with features (AI UGC, workflows) — lead with the outcome the ICP wants"
-  - "Never use passive voice in CTAs"
-
-emotional_arc:     "Frustrated (bottlenecked) → Informed (the problem is solvable) → Activated (they have a path)"
-```
-
----
-
-## CONTENT PILLARS
-
-```yaml
-content_pillars:
-
-  pillar_1:
-    name:    "Growth System"
-    summary: "Growthub is the operating system for growth — not a tool, not an agency. Infrastructure that makes scaling systematic."
-    angle:   "Most businesses don't have a growth problem. They have a systems problem."
-    emotional_arc: "Chaotic → Systematic → In Control"
-    tone:    "Diagnostic, confident, operator-to-operator"
-    use_for: "Nurture sequences, educational content, positioning campaigns"
-    language_patterns:
-      - "growth infrastructure"
-      - "systematic scaling"
-      - "most agencies run on duct tape — this is the alternative"
-      - "built-in accountability"
-      - "growth that compounds"
-      - "without the chaos"
-
-  pillar_2:
-    name:    "Automation & AI"
-    summary: "Speed from insight to action. The businesses winning right now are moving faster. Automation removes the bottleneck between thinking and doing."
-    angle:   "The bottleneck isn't your team. It's the time between ideas and execution."
-    emotional_arc: "Overwhelmed → Informed → Empowered"
-    tone:    "Practical, specific, outcome-forward — not AI-hype-driven"
-    use_for: "Nurture sequences, promotional campaigns, outbound sequences"
-    language_patterns:
-      - "speed to winning results"
-      - "automated follow-up that works while you sleep"
-      - "ideas → execution → learning"
-      - "test faster than competitors can react"
-      - "remove the bottleneck"
-      - "without adding headcount"
-
-  pillar_3:
-    name:    "Client Results"
-    summary: "Proof over promises. The most compelling content shows what happened for someone like you. Results, specifics, stories — not features."
-    angle:   "Here's exactly what happened — and the same system is available to you."
-    emotional_arc: "Skeptical → Curious → Convinced"
-    tone:    "Story-forward, peer-to-peer, specific — not testimonial-polished"
-    use_for: "Re-engagement campaigns, follow-up sequences, warm nurture"
-    language_patterns:
-      - "here's what actually happened"
-      - "not theory — this is a real result"
-      - "the same system is available to you"
-      - "before Growthub: [pain]. After: [outcome]."
-
-  pillar_4:
-    name:    "Education & Strategy"
-    summary: "We earn attention by making people smarter. Teach first, position second. The most trusted brands give before they ask."
-    angle:   "Most people miss this step — here's the framework we use."
-    emotional_arc: "Curious → Informed → Action-ready"
-    tone:    "Generous, credible, direct — no condescension"
-    use_for: "Cold outbound, top-of-funnel nurture, content upgrade campaigns"
-    language_patterns:
-      - "here's what we've found"
-      - "this is the framework we use"
-      - "most people miss this step"
-      - "the unlock is simpler than you think"
-      - "you can steal this"
-
-  pillar_5:
-    name:    "Pipeline & Revenue"
-    summary: "Email is a pipeline tool, not a broadcast tool. Every sequence should move someone from one stage to the next. The metric is pipeline movement."
-    angle:   "There is more revenue in your existing list than in any new lead you'll generate this month."
-    emotional_arc: "Stalled → Re-engaged → Moving"
-    tone:    "Direct, urgent-but-not-pushy, revenue-literate"
-    use_for: "Re-engagement campaigns, post-demo follow-up, pipeline-moving GTM sequences"
-    language_patterns:
-      - "stalled pipeline"
-      - "move deals forward"
-      - "already in your list"
-      - "the money is in the follow-up"
-      - "re-engage without burning bridges"
-      - "one email away from a yes"
-```
-
----
-
-## CTA & OFFERS
-
-```yaml
-primary_cta_text:    "Book your growth call"
-primary_cta_url:     "[URL — fill in per campaign]"
-secondary_cta_text:  "Reply and tell me where you're stuck"
-offer_notes:         "[fill in per campaign — free audit, demo, trial, case study]"
-
-cta_hierarchy:
-  warm_audience:     "Book your growth call → See how it works → Reply with [X]"
-  cold_audience:     "Reply with [X] → Download [resource] → Book your call"
-  re_engagement:     "Let's pick this back up → One quick question → Still relevant?"
-```
-
----
-
-## EMAIL PLATFORM
-
-```yaml
-platform:            "GHL"
-platform_api_key_env:         "GHL_API_KEY"
-platform_location_id_env:     "GHL_LOCATION_ID"
-platform_api_base:   "https://rest.gohighlevel.com/v1"
-email_from_name:     "[Sender first name] at Growthub"
-email_from_address:  "[configured in GHL account — fill in per deployment]"
-
-list_segments:
-  - "new-lead"
-  - "warm-prospect"
-  - "past-client"
-  - "re-engage"
-  - "pipeline-active"
-  - "post-demo"
-  - "cold-outbound"
-
-sending_cadence:
-  nurture:           "every 3–5 days"
-  cold:              "every 2–3 days"
-  follow_up:         "every 1–2 days"
-  re_engagement:     "every 5–7 days"
-  promotional:       "send day + 1 day reminder"
-
-send_time_preference: "Tuesday–Thursday, 9–11am recipient local time"
-```
-
----
-
-## COMPLIANCE
-
-```yaml
-compliance_notes:
-  - "CAN-SPAM: physical mailing address required in every broadcast footer"
-  - "CAN-SPAM: unsubscribe link required in every broadcast — one-click"
-  - "Do not make specific revenue guarantees without approved attribution"
-  - "GDPR: only email contacts who have opted in or have a legitimate interest basis"
-  - "Do not use 'guaranteed results' — use 'proven system' or 'based on [X] client results'"
-
-unsubscribe_footer:  "You're receiving this because you opted in at [source]. Unsubscribe: [link] | Growthub, [physical address]"
-physical_address:    "[fill in — legal physical mailing address]"
-```
-
----
-
-## ASSET LINKS
-
-```yaml
-website:             "[growthub website URL]"
-landing_page:        "[fill in per campaign]"
-brand_assets:        "[Google Drive or AIR link]"
-case_studies:        "[link to approved case studies]"
-previous_campaigns:  "[output/growthub/ folder]"
-```
-
----
-
-## DELIVERABLES LOG
-
-> Append one line per completed output. Never delete entries.
-
-```
-# Format: YYYY-MM-DD | <CampaignType> v<N> — <CampaignName> | output/<slug>/<folder>/
-2026-04-10 | Broadcast showcase-proof v1 — AI UGC Creative Showcase (sh-01, warm-prospect) | output/growthub/showcase-proof-ai-ugc-v1-20260410/
-```

package/assets/worker-kits/growthub-email-marketing-v1/broadcasts/_template/broadcast-vault.md

@@ -1,188 +0,0 @@
-# Broadcast Vault Template
-
-> Copy this file to `broadcasts/<client-slug>/broadcast-vault.md` and populate all sections.
-> The broadcast vault is the CONTENT LIBRARY for broadcast campaigns.
-> Broadcast formats (in `templates/broadcast-formats/`) are the EMAIL CONTAINERS that reference vault items.
->
-> Agent workflow:
->   1. Load this vault
->   2. Identify the campaign goal (deliver value / drive traffic / show proof / warm up / activate)
->   3. Match to a broadcast format in `templates/broadcast-formats/INDEX.md`
->   4. Select the specific vault asset(s) to feature
->   5. Fill the format template with vault content
->   6. Generate subject line matrix
->   7. Platform handoff
-
----
-
-## VAULT IDENTITY
-
-```yaml
-client:          "[client slug]"
-local_version:   "1.0.0"
-last_updated:    "YYYY-MM-DD"
-vault_owner:     "[name or team]"
-```
-
----
-
-## LEAD MAGNETS
-
-> Free resources that deliver value and drive opt-ins or engagement.
-> Each item has: title, description, URL, content type, pillar fit, and best broadcast format.
-
-```yaml
-lead_magnets:
-
-  - id:          "lm-01"
-    title:       "[Lead magnet title]"
-    description: "[1–2 sentence description of what it contains and who it's for]"
-    url:         "[URL]"
-    type:        "[guide / playbook / tool / checklist / video / community / template / audit]"
-    pillar:      "[pillar name(s) this asset fits]"
-    audience:    "[who this is most relevant for]"
-    best_format: "[broadcast format ID from INDEX.md — e.g. value-delivery / lead-magnet-traffic]"
-    cta_text:    "[exact CTA text to use when sharing this asset]"
-    status:      "[active / draft / archived]"
-
-  - id:          "lm-02"
-    title:       "[Lead magnet title]"
-    description: "[description]"
-    url:         "[URL]"
-    type:        "[type]"
-    pillar:      "[pillar]"
-    audience:    "[audience]"
-    best_format: "[format]"
-    cta_text:    "[CTA text]"
-    status:      "active"
-
-  # Add more entries as needed
-```
-
----
-
-## PROOF ASSETS
-
-> Case studies, testimonials, results showcases, and before/after demonstrations.
-> Used in showcase-proof and activation-booking broadcast formats.
-
-```yaml
-proof_assets:
-
-  case_studies:
-    - id:          "cs-01"
-      title:       "[Case study title]"
-      description: "[What this case study shows — outcome, industry, persona]"
-      url:         "[URL]"
-      type:        "[gamma / webpage / pdf / video]"
-      persona_match: "[Which persona this is most relevant for]"
-      key_result:  "[The headline result — specific, approved]"
-      status:      "[active / draft]"
-
-  testimonials:
-    - id:          "t-01"
-      person:      "[Name or description]"
-      company:     "[Company or role]"
-      format:      "[video / written]"
-      url:         "[URL]"
-      key_quote:   "[Best 1-2 sentence quote or summary]"
-      persona_match: "[Who this testimonial resonates with most]"
-      status:      "active"
-
-  showcases:
-    - id:          "sh-01"
-      title:       "[Showcase title]"
-      description: "[What this shows]"
-      url:         "[URL]"
-      type:        "[air-gallery / video / image-set]"
-      use_in:      "[Which broadcast format to use this in]"
-      status:      "active"
-```
-
----
-
-## CONTENT ASSETS
-
-> YouTube videos, blog posts, educational content, community links.
-> Used in engagement-nudge and education-focused broadcasts.
-
-```yaml
-content_assets:
-
-  youtube_videos:
-    - id:          "yt-01"
-      title:       "[Video title]"
-      url:         "[YouTube URL]"
-      topic:       "[What this video covers]"
-      pillar:      "[pillar fit]"
-      runtime:     "[e.g. 12 min]"
-      best_for:    "[nurture / activation / education / proof]"
-      status:      "active"
-
-  blog_posts:
-    - id:          "bp-01"
-      title:       "[Post title]"
-      url:         "[URL]"
-      topic:       "[What this covers]"
-      pillar:      "[pillar]"
-      status:      "active"
-
-  community:
-    - id:          "comm-01"
-      platform:    "[SKOOL / Discord / Slack / Circle]"
-      title:       "[Community name]"
-      url:         "[URL]"
-      description: "[What members get]"
-      cta_text:    "[CTA text]"
-      status:      "active"
-```
-
----
-
-## ACTIVE BROADCAST SCHEDULE
-
-> Optional. Track upcoming and recent broadcasts to avoid overlap or over-sending.
-
-```yaml
-broadcast_schedule:
-
-  upcoming:
-    - date:      "YYYY-MM-DD"
-      format:    "[broadcast format ID]"
-      asset:     "[vault asset ID]"
-      segment:   "[segment tag]"
-      status:    "[planned / ready / approved]"
-
-  recent:
-    - date:      "YYYY-MM-DD"
-      format:    "[broadcast format ID]"
-      asset:     "[vault asset ID]"
-      segment:   "[segment tag]"
-      output:    "[path to output file]"
-```
-
----
-
-## BROADCAST CADENCE RULES
-
-```yaml
-cadence_rules:
-  max_broadcasts_per_week:   "[e.g. 2]"
-  min_days_between_sends:    "[e.g. 3]"
-  preferred_send_days:       "[e.g. Tuesday, Thursday]"
-  preferred_send_time:       "[e.g. 9–11am recipient local time]"
-  segment_cooling_period:    "[e.g. do not re-send same asset to same segment within 60 days]"
-```
-
----
-
-## VAULT VERSIONING
-
-> Update this section whenever vault content is added or changed.
-
-```yaml
-version_log:
-  - version:   "1.0.0"
-    date:       "YYYY-MM-DD"
-    changes:    "Initial vault created"
-```