@growthub/cli 0.14.5 → 0.14.6

package/assets/shared-templates/marketing-frameworks/email-sequence-architecture.md

@@ -1,50 +0,0 @@
-# Email Sequence — 5-Type Architecture
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (email-sequence skill) — MIT license
-
-## When to Use
-
-Apply when designing any email sequence. Start by identifying which of the 5 types matches the use case, then follow the architecture for that type.
-
-## The 5 Standard Types
-
-| Type | Emails | Duration | Key Focus |
-|---|---|---|---|
-| Welcome | 5-7 | 12-14 days | Activation and initial conversion |
-| Lead Nurture | 6-8 | 2-3 weeks | Trust-building via expertise demonstration |
-| Re-engagement | 3-4 | 2 weeks | Win-back or list cleaning |
-| Onboarding | 5-7 | 14 days | Feature adoption and aha moments |
-| Event-based | Variable | Trigger-dependent | Behavioral automation |
-
-## Core Principles
-
-1. **One email, one job** — Each message has a single primary purpose with one main CTA
-2. **Value before ask** — Build trust through content before requesting conversion
-3. **Relevance over volume** — Quality messaging outperforms send frequency
-
-## Sequence Design Process
-
-1. **Identify type** — Which of the 5 types matches the use case?
-2. **Define emotional arc** — What emotional journey from Email 1 to Email N?
-3. **Map individual purposes** — Each email gets a theme, body arc, and CTA
-4. **Set timing** — Send delays based on type (see table above)
-5. **Write subject line matrix** — 5+ variants per email with type tags
-6. **Define segments and triggers** — Entry conditions and platform configuration
-
-## Subject Line Types
-
-| Type | When to Use |
-|---|---|
-| Curiosity | Opening unknown, creating information gap |
-| Social proof | Leveraging others' behavior or results |
-| Direct | Clear benefit statement, no mystery |
-| Personal | Conversational, feels one-to-one |
-| Urgency | Time or availability constraint (use sparingly) |
-
-## Quality Bar
-
-- Every email gets 5+ subject line variants with type tags
-- Every email gets preview text (subject line and preview are always a pair)
-- Every email gets a plain-text fallback
-- PS lines recommended (high-read position)
-- CAN-SPAM compliance line in every broadcast

package/assets/shared-templates/marketing-frameworks/launch-playbook.md

@@ -1,62 +0,0 @@
-# Launch Strategy — Phased Playbook Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (launch-strategy skill) — MIT license
-
-## When to Use
-
-Apply when planning any product launch, feature release, rebrand, or campaign with a specific go-live date.
-
-## The 3 Phases
-
-### Pre-Launch (T-minus 2-4 weeks)
-**Goal:** Build audience, prepare assets, validate messaging.
-
-Key activities:
-- Finalize product-marketing context
-- Build landing page / announcement page
-- Prepare email sequences (announcement + follow-up)
-- Draft social content calendar
-- Build press / community outreach list
-- Set up analytics tracking (events, goals, UTMs)
-- Brief internal team on messaging and positioning
-- Prepare FAQ and objection handling
-- Create paid ad creative and targeting (if applicable)
-- Collect and incorporate beta feedback
-
-### Launch Day
-**Goal:** Coordinated execution across all channels.
-
-Key activities:
-- Send announcement email
-- Publish social posts (all channels, staggered timing)
-- Post community announcements
-- Send press / outreach emails
-- Activate paid ads (if applicable)
-- Monitor real-time (analytics, social, support)
-- Keep team available for rapid response
-
-### Post-Launch (T-plus 1-4 weeks)
-**Goal:** Iterate based on data, activate retention.
-
-Key activities:
-- Day 1 metrics review (traffic, signups, conversion rate)
-- Week 1 performance report
-- User feedback collection and categorization
-- Quick win implementation from feedback
-- Follow-up email sequence activation
-- Retargeting campaigns (if applicable)
-- Content iteration based on top-performing angles
-- Week 4 full retrospective
-
-## Channel Plan Matrix
-
-Map each channel across all 3 phases to ensure nothing is missed:
-
-| Channel | Pre-Launch | Launch Day | Post-Launch |
-|---|---|---|---|
-| Email | Build sequences | Send announcement | Nurture + follow-up |
-| Social | Tease + build anticipation | Coordinated launch posts | Ongoing content |
-| Blog/SEO | Publish supporting content | Launch post | Update based on feedback |
-| Community | Seed conversations | Announcement thread | Engage and iterate |
-| Paid | Prepare creative | Activate campaigns | Optimize based on data |
-| Press | Pitch and outreach | Publish coverage | Follow-up relationships |

package/assets/shared-templates/marketing-frameworks/product-marketing-context.md

@@ -1,62 +0,0 @@
-# Product Marketing Context — Foundation Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (product-marketing-context skill) — MIT license
-
-## When to Use
-
-This is the foundational framework. Use it before any other marketing skill. Every marketing deliverable should be grounded in a completed product-marketing context.
-
-## The 12 Sections
-
-### 1. Product Overview
-One-liner, category, product type, pricing model, starting price.
-
-### 2. Target Audience
-Company type (B2B/B2C), company size, industry verticals, decision-maker titles, primary and secondary use cases.
-
-### 3. Personas
-Stakeholder roles with key motivations and primary objections per persona.
-
-### 4. Problems & Pain Points
-Core problem, cost of inaction, emotional tension, and failed alternatives.
-
-### 5. Competitive Landscape
-Direct, secondary, and indirect competitors with key differentiators.
-
-### 6. Differentiation
-Top 3 differentiators and the core "why customers choose you" statement.
-
-### 7. Objections & Anti-Personas
-Common objections with handling strategies, plus who is NOT the right customer.
-
-### 8. Switching Dynamics (Push/Pull/Habit/Anxiety)
-- **Push**: What pushes users away from the status quo
-- **Pull**: What pulls them toward your product
-- **Habit**: What keeps them where they are
-- **Anxiety**: What they fear about switching
-
-### 9. Customer Language
-Verbatim phrases from customer interviews, reviews, support tickets, or sales calls. These are more valuable than any polished positioning statement.
-
-### 10. Brand Voice
-Tone, style, personality, words to use, words to avoid.
-
-### 11. Proof Points
-Key metrics, testimonials, case studies, awards — only verifiable data.
-
-### 12. Goals
-Primary conversion action, secondary goals, revenue targets with specific metrics.
-
-## Key Principle
-
-**Customer language over marketing jargon.** The product-marketing context captures exact customer phrases because verbatim language makes marketing copy resonate with actual customer thinking. Every downstream skill should prefer customer language over polished positioning statements.
-
-## Auto-Draft Capability
-
-If the product context doesn't exist yet, it can be auto-drafted by scanning:
-- README.md
-- package.json
-- Landing page content
-- Existing marketing materials
-
-The auto-draft provides a starting point that the user then validates and refines.

package/assets/shared-templates/marketing-frameworks/seo-audit-eeat.md

@@ -1,44 +0,0 @@
-# SEO Audit — E-E-A-T Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (seo-audit skill) — MIT license
-
-## When to Use
-
-Apply when auditing content quality for search performance. E-E-A-T is Google's quality assessment framework used by Search Quality Raters. It applies to all content but is critical for YMYL (Your Money or Your Life) topics.
-
-## The 4 Signals
-
-### Experience
-Does the content demonstrate first-hand experience with the topic? This includes personal use of products, direct involvement in processes, or real-world application of the advice given.
-
-### Expertise
-Does the content demonstrate depth and accuracy? Is the author qualified to write about this topic? Expertise signals include detailed analysis, correct terminology, and nuanced understanding.
-
-### Authoritativeness
-Is the source recognized as a credible authority? Authority signals include external citations, industry recognition, author credentials, and domain reputation.
-
-### Trustworthiness
-Is the content accurate, transparent, and safe? Trust signals include proper attribution, clear disclosure, accurate claims, contact information, and secure browsing experience.
-
-## Audit Priority Order
-
-1. **Crawlability & Indexation** — Can search engines find and index the content?
-2. **Technical Foundations** — Core Web Vitals, mobile, HTTPS, site speed
-3. **On-Page Optimization** — Titles, metas, headings, keyword targeting
-4. **Content Quality** — Depth, E-E-A-T signals, search intent alignment
-5. **Authority & Links** — Internal linking, external citations, backlink profile
-
-## Priority Matrix
-
-| Level | Criteria |
-|---|---|
-| Critical | Blocking indexation or causing ranking penalties |
-| High | Significant ranking impact, moderate effort to fix |
-| Medium | Incremental improvement, low-moderate effort |
-| Low | Nice-to-have, minimal ranking impact |
-
-## Output Structure
-
-1. Executive Summary (top 3-5 priorities)
-2. Findings by section (Issue / Impact / Evidence / Fix / Priority)
-3. Prioritized Action Plan (critical → quick wins → long-term)

package/assets/shared-templates/scene-modules/INDEX.md

@@ -1,151 +0,0 @@
-# Scene Module Library — INDEX
-> These are the plug-in building blocks. Each module = one scene or one hook variation.
-> Pull a module file → swap `[PLACEHOLDERS]` from brand-kit.md → paste into brief JS.
-> All modules are format-compatible as noted. Mix across formats where marked.
-
----
-
-## HOW MODULES WORK
-
-Every module contains:
-- **What it does** — the job this scene performs in the ad
-- **Visual direction** — camera, character, setting, lighting
-- **On-screen text** — exact template with `[PLACEHOLDERS]`
-- **Actor dialogue** — full template with delivery notes
-- **JS stub** — ready-to-paste `sceneBlock()` or `hookCard()` row content
-- **AI generation prompt** — ready-to-paste Veo 3 / Runway prompt stub
-- **Brand-kit placeholders** — maps each `[PLACEHOLDER]` to its source field
-
-**Placeholder schema (universal across all modules):**
-```
-[BRAND_NAME]         → brand-kit.md → client_name
-[PRODUCT_NAME]       → brand-kit.md → primary_service
-[PRICE]              → brief content / website
-[OFFER_TEXT]         → brand-kit.md → cta_offer
-[LANDING_PAGE]       → brand-kit.md → landing_page
-[PAIN_POINT]         → brand-kit.md → target_pain_point
-[MECHANISM]          → brand-kit.md → approved_phrases
-[ACTIVE_STATE]       → brief content (device glow, motion, effect)
-[AI_ACTOR_AGE]       → brand-kit.md → ai_actor_age_range
-[ACCENT_COLOR]       → brand-kit.md → colors.secondary (hex, no #)
-[GUARANTEE_DAYS]     → brand-kit.md → compliance_notes
-```
-
----
-
-## HOOKS
-
-> Scene 1 only. One hook per variation (A–E). Scenes 2–N identical across all variations.
-
-| File | ID | Best For | Format |
-|------|----|----------|--------|
-| `hooks/meme-overlay.md` | `meme-overlay` | Relatable lifestyle pain (tired, broke, frustrated) | `bedroom-minimic-talk` |
-| `hooks/tiktok-comment.md` | `tiktok-comment` | High-skepticism categories; objection-first opens | `bedroom-minimic-talk` |
-| `hooks/pov-confession.md` | `pov-confession` | Mirror moment; female 25–35 demo; skincare/beauty | `bedroom-minimic-talk` |
-| `hooks/dollar-amount.md` | `dollar-amount` | Any category where overspending is the shared pain | `bedroom-minimic-talk`, `villain-animation` |
-| `hooks/villain-hook.md` | `villain-hook` | Animated format; any product displacing incumbents | `villain-animation` |
-
-**Recommended hook pairings (5-variation set):**
-```
-bedroom-minimic-talk (skincare/beauty tech):
-  A: meme-overlay      ← direct muse mirror — test first
-  B: tiktok-comment    ← highest persuasion for skeptical categories
-  C: dollar-amount     ← works for 28–40 Facebook/Meta feed
-  D: product-reveal*   ← custom hook; device with active glow in frame 1
-  E: pov-confession    ← native TikTok; mirror moment
-
-villain-animation (pet / home / supplement):
-  A–E: villain-hook × 5 with different VO lines (see villain-hook.md → Hook Variations section)
-```
-*product-reveal hook = custom variant; write inline in brief, no module file needed.
-
----
-
-## BODY SCENES
-
-> Scenes 2–N. Identical across all hook variations.
-
-| File | ID | Scene # | Format | Beat |
-|------|----|---------|--------|------|
-| `body/minimic-problem.md` | `minimic-problem` | 2 | `bedroom-minimic-talk` | Authority + failed solutions confession |
-| `body/tiktok-skeptic-pivot.md` | `tiktok-skeptic-pivot` | 3 | `bedroom-minimic-talk` | Skeptic disarm + product intro |
-| `body/product-demo-glow.md` | `product-demo-glow` | 4 | `bedroom-minimic-talk` | Product in active use (glow/effect visible) |
-| `body/villain-agitation.md` | `villain-agitation` | 2–5 (×4) | `villain-animation` | Stacked failed solutions as villain characters |
-| `body/before-after-flatlay.md` | `before-after-flatlay` | 5 | `bedroom-minimic-talk` | Split-screen + "this is the real deal." flat lay |
-
-**Sequencing rules:**
-```
-bedroom-minimic-talk order:
-  minimic-problem → tiktok-skeptic-pivot → product-demo-glow → before-after-flatlay → [CTA]
-
-villain-animation order:
-  villain-agitation × 4 → [product intro inline] → [social proof inline] → [CTA]
-  (product intro + social proof are format-specific — write inline, not from modules)
-```
-
----
-
-## CTAs
-
-> Final scene only. One CTA per brief. Select based on offer type + format.
-
-| File | ID | Format | Offer Type |
-|------|----|--------|------------|
-| `cta/bogo-meme-bookend.md` | `bogo-meme-bookend` | `bedroom-minimic-talk` | BOGO / % off / any flash offer |
-| `cta/guarantee-close.md` | `guarantee-close` | `villain-animation` | Guarantee + social proof number |
-
-**Offer → module mapping:**
-```
-Buy 1 Get 1 FREE       → bogo-meme-bookend
-% Discount             → bogo-meme-bookend  (swap offer text)
-Free trial             → bogo-meme-bookend  (swap offer text)
-Satisfaction guarantee → guarantee-close
-Bundle deal            → guarantee-close or bogo-meme-bookend depending on format
-```
-
----
-
-## ASSEMBLY RECIPES
-
-Copy-paste these to brief the production team or start a new JS file.
-
-### Recipe 1: Skincare/Beauty Tech — 23s BOGO (bedroom-minimic-talk)
-```
-Scene 1:  hooks/meme-overlay.md         (Hook A — test first)
-          hooks/tiktok-comment.md        (Hook B)
-          hooks/dollar-amount.md         (Hook C)
-          [custom product-reveal hook]   (Hook D — write inline)
-          hooks/pov-confession.md        (Hook E)
-Scene 2:  body/minimic-problem.md
-Scene 3:  body/tiktok-skeptic-pivot.md
-Scene 4:  body/product-demo-glow.md
-Scene 5:  body/before-after-flatlay.md
-Scene 6:  cta/bogo-meme-bookend.md
-```
-
-### Recipe 2: Pet / Home / Supplement — 90–120s Villain Format
-```
-Scene 1:  hooks/villain-hook.md         (5 variations A–E)
-Scene 2:  body/villain-agitation.md     (Agitation 1 — COST)
-Scene 3:  body/villain-agitation.md     (Agitation 2 — EFFORT)
-Scene 4:  body/villain-agitation.md     (Agitation 3 — FUTILITY)
-Scene 5:  body/villain-agitation.md     (Agitation 4 — RISK)
-Scene 6:  [product intro — write inline]
-Scene 7:  [product in action — write inline]
-Scene 8:  [social proof persona — write inline]
-Scene 9:  cta/guarantee-close.md
-```
-
----
-
-## ADDING NEW MODULES
-
-When you build a new brief and a scene is clearly reusable:
-1. Create `scene-modules/<type>/<new-id>.md` using any existing module as the template
-2. Add a row to the relevant table above
-3. Add it to `ad-formats/INDEX.md` under the compatible format
-4. Note which brief it was first deployed in at the bottom of the module file
-
----
-
-*Scene Module Library — Creative Strategy Worker Kit — April 2026*

package/assets/shared-templates/scene-modules/body/before-after-flatlay.md

@@ -1,143 +0,0 @@
-# Scene Module: Before/After + Product Flat Lay
-> ID: `before-after-flatlay`
-> Type: body (Scene 5)
-> Compatible Formats: `bedroom-minimic-talk`
-> Timecode: 18–21s (in 23s format)
-> Status: ✅ PROVEN — Solawave BOGO (Scene 5)
-
----
-
-## WHAT IT DOES
-
-Two rapid clips back-to-back. First: a split-screen before/after that delivers the social proof in a single glance. Second: a product flat lay with arrows pointing at it and the phrase "this is the real deal." — the product authority close. Together these 3 seconds are the brief's receipt: proof it works, proof of what to buy.
-
-**Why it works:** The split-screen is the most trusted visual format for product proof on TikTok/Reels — viewers parse it instantly. The flat lay + arrows is borrowed from the muse's most persuasive moment — it says "I'm putting the camera on the thing that actually matters" without any words needing to explain it. "this is the real deal." is the copy that closes this scene — it's been proven in the muse and should not be paraphrased.
-
----
-
-## VISUAL DIRECTION
-
-```
-CLIP 1 — Split-Screen (1.5 seconds):
-  LEFT side:   Bare, natural skin (or before-product state). Label: "before [BRAND_NAME]"
-  RIGHT side:  Same creator/subject with [PRODUCT_NAME] in use ([ACTIVE_STATE]). Label: "[TIMEFRAME]"
-  Lighting:    Matching warm light both sides. NOT dramatic — subtle, believable difference.
-  Note:        "Before" should look normal/real — not intentionally bad. Authenticity > drama.
-
-CLIP 2 — Product Flat Lay (1.5 seconds):
-  Subject:     [PRODUCT_NAME] centered on clean surface (white, marble, or warm wood).
-               [ACTIVE_STATE] ON — product facing camera.
-  Arrows:      3 white animated arrows pointing DOWN toward the product.
-               Appear in sequence (staggered 0.2s each) — not all at once.
-  Text:        "this is the real deal." — bold white text. Appears after arrows.
-  Brand:       "[BRAND_NAME]" in smaller text below.
-  Lighting:    Warm, slightly aspirational. Clean but not clinical.
-```
-
----
-
-## ON-SCREEN TEXT
-
-```
-CLIP 1 — Split-Screen labels:
-  Left:  "before [BRAND_NAME]" — small, white, top or bottom of left panel
-  Right: "[TIMEFRAME]" — e.g. "week 3" / "day 14" / "30 days"
-         Small, white, top or bottom of right panel.
-  
-  Note: "week 3" not "after 3 weeks" — brevity is required.
-  Note: do not use "after" label — it implies a clinical claim. Use timeframe only.
-
-CLIP 2 — Flat Lay:
-  Line 1: "this is the real deal." — bold, white, all lowercase (muse style)
-  Line 2: "[BRAND_NAME]" — slightly smaller, white
-  Arrows: animated (not static) — stagger entry for dynamism
-```
-
----
-
-## ACTOR DIALOGUE
-
-```
-Spoken over BOTH clips (continuous):
-
-Pattern: [personal result statement — specific but not a clinical claim]
-
-Template:
-  "This is the real deal. [PERSONAL_RESULT] since before I had a reason to worry about it."
-
-Examples:
-  "This is the real deal. My skin hasn't looked this good since before I had a reason to worry about it."
-  "This is the real deal. The marking stopped. Week 3 — completely different house."
-  "This is the real deal. I stopped counting how many serums are in the trash."
-
-Delivery: Quiet conviction. Not shouting. Not a sales line. Just the truth.
-          "This is the real deal." — slight pause before it. Let it land.
-```
-
----
-
-## TIMEFRAME CALIBRATION
-
-```
-Use a timeframe that is:
-  - Long enough to be believable (not "next day")
-  - Short enough to be motivating (not "after 6 months")
-  - Consistent with brand compliance guidelines
-
-Calibration guide:
-  Skincare device:   "week 3" / "week 4" / "day 21"
-  Supplement:        "day 30" / "week 6"
-  Pet behavior:      "week 2" / "week 3" (behavior changes faster)
-  Air quality:       "day 3" / "first week" (immediate-ish results credible)
-  
-  Check brand-kit.md → compliance_notes before setting timeframe.
-  Never use exact % improvement without clinical backing.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[BRAND_NAME]` | `brand-kit.md → client_name` | "Solawave" |
-| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave wand" |
-| `[ACTIVE_STATE]` | Brief content | "red light glowing" |
-| `[TIMEFRAME]` | Brief content (compliance-checked) | "week 3" |
-| `[PERSONAL_RESULT]` | Brief content | "My skin hasn't looked this good..." |
-
----
-
-## COMPLIANCE CHECK (run before finalizing)
-
-```
-[ ] No "before/after" labels (use timeframe on right side only)
-[ ] No specific % improvement claim
-[ ] "Results may vary" included in Scene 6 bottom strip if making any outcome statement
-[ ] Timeframe is plausible and consistent with brand-kit.md → compliance_notes
-[ ] "this is the real deal." is a subjective personal statement — not a clinical claim ✓
-```
-
----
-
-## JS STUB (sceneBlock row content)
-
-```js
-// Drop into sceneBlock() rows array for Scene 5
-["Visual Direction",  "(1) Split-screen 1.5s: bare [skin/state] LEFT 'before [BRAND_NAME]' — [PRODUCT_NAME] in use RIGHT '[TIMEFRAME]'. Matching warm light both sides.\n\n(2) Product flat lay: [PRODUCT_NAME] centered on [SURFACE]. [ACTIVE_STATE]. 3 staggered white arrows pointing down. 'this is the real deal.' bold white. '[BRAND_NAME]' below."],
-["Actor Line",        "'This is the real deal. [PERSONAL_RESULT_STATEMENT].'"],
-["On-Screen Text",    "Split: LEFT 'before [BRAND_NAME]' / RIGHT '[TIMEFRAME]'\n\nFlat lay: 'this is the real deal.' bold white + 3 animated arrows + '[BRAND_NAME]'"],
-["Compliance note",   "No % claims. No 'after' label. '[TIMEFRAME]' only. 'Results may vary' in Scene 6 strip."],
-["Purpose",           "Social proof + product authority. Split-screen is the receipt. 'this is the real deal.' closes the credibility loop before CTA."],
-["Transition",        "Hard cut to CTA frame."],
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-CLIP 1 (split-screen): Two-panel vertical split. LEFT: creator bare natural [skin/state], soft warm light, small label 'before [BRAND_NAME]'. RIGHT: same creator with [PRODUCT_NAME] in use [ACTIVE_STATE], small label '[TIMEFRAME]'. Matching warm ambient light both panels. Authentic, subtle difference — not dramatic. 9:16. 1.5 seconds.
-
-CLIP 2 (flat lay): [PRODUCT_NAME] centered on [white marble/warm wood] surface. [ACTIVE_STATE] facing camera. Warm soft light. 3 white arrows animated in sequence pointing down at product. 'this is the real deal.' appears in bold white after arrows. Clean, minimal. 9:16. 1.5 seconds.
-```

package/assets/shared-templates/scene-modules/body/minimic-problem.md

@@ -1,109 +0,0 @@
-# Scene Module: Mini-Mic Problem Confession
-> ID: `minimic-problem`
-> Type: body (Scene 2)
-> Compatible Formats: `bedroom-minimic-talk`
-> Timecode: 3–8s (in 23s format)
-> Status: ✅ PROVEN — Solawave BOGO (Scene 2)
-
----
-
-## WHAT IT DOES
-
-The creator lists the things she's already tried — with specificity. Mini-mic in hand, product held casually in the other (not showcasing it yet). The point is to establish shared experience: she's not naive, she's done the work, nothing worked. This converts the viewer from skeptic to peer before the product is ever named.
-
-**Why it works:** Shared struggle = trust. If she's tried the same $300 serums and $120 eye creams the viewer has, she has earned the right to recommend something. The casual product hold (not presenting it) creates subconscious anticipation — the viewer wonders what she's holding — without feeling sold to.
-
----
-
-## VISUAL DIRECTION
-
-```
-Frame:    Creator close-up. Mini-mic in one hand at chin/chest level.
-          [PRODUCT_NAME] held casually in OTHER hand — not presented, just held.
-          Skincare/category items slightly out-of-focus in background (shelf, counter).
-Lighting: Warm ambient — same bedroom setup as hook scene.
-Camera:   Tight angles alternating: face → hands/product → face.
-          Slight low angle — intimate, confiding.
-Duration: 4–5 seconds.
-```
-
----
-
-## ON-SCREEN TEXT
-
-```
-Lists the failed products/attempts the creator has tried.
-Appears as stacked caption beats, not all at once.
-
-Template:
-  "[FAILED_CATEGORY_1]. [FAILED_CATEGORY_2]. [FAILED_CATEGORY_3]."
-  Key words bolded. White text, black outline. Bottom third.
-
-Examples:
-  "serums. eye creams. sheet masks."
-  "$600 red light panels. microneedling. facials."
-  "clay litter. crystal litter. enzyme cleaner."
-  "supplements. probiotics. prescription topicals."
-```
-
----
-
-## ACTOR DIALOGUE
-
-```
-Pattern: [category items tried + dollar anchor] + [the honest failure] + [leads into product]
-
-Full template:
-  "I've tried [FAILED_1]. [FAILED_2]. [FAILED_3]. [DOLLAR_AMOUNT] later.
-   Nothing was giving me what I actually needed for [PAIN_POINT]."
-
-Short template (for tighter edits):
-  "[DOLLAR_AMOUNT] on [CATEGORY_PRODUCTS]. Nothing for [PAIN_POINT]. Until this."
-
-Delivery: Candid, slightly frustrated — but resolved. She's past the frustration.
-          This is the origin story, not the complaint. Keep it moving.
-          Target: 4–5 seconds spoken, ~30–35 words max.
-```
-
----
-
-## TRANSITION OUT
-
-```
-Direct cut to the product being lifted into frame (Scene 3 — Skeptic Pivot).
-OR: Creator lifts the product naturally at end of line — camera follows.
-Do NOT fade or wipe — this format uses hard cuts throughout.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[FAILED_1/2/3]` | Brief content + category research | "serums / eye creams / sheet masks" |
-| `[DOLLAR_AMOUNT]` | Brief content | "$300" |
-| `[CATEGORY_PRODUCTS]` | Brief content | "serums and red light panels" |
-| `[PAIN_POINT]` | `brand-kit.md → target_pain_point` | "fine lines" / "cat odor" |
-| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave wand" |
-
----
-
-## JS STUB (sceneBlock row content)
-
-```js
-// Drop into sceneBlock() rows array for Scene 2
-["Visual Direction", "AI actor close-up, mini-mic in one hand at chin level. [PRODUCT_NAME] held casually in other hand — not presenting, just holding. [CATEGORY_ITEMS] slightly out-of-focus on shelf behind. Warm ambient light. Tight alternating angles: face / hands."],
-["Actor Line",       "'I've tried [FAILED_1], [FAILED_2], [FAILED_3]. [DOLLAR_AMOUNT] later. Nothing was giving me what I actually needed for [PAIN_POINT].'"],
-["On-Screen Text",   "'[FAILED_1]. [FAILED_2]. [FAILED_3].' — stacked caption beats. Key words bold."],
-["Purpose",          "Build credibility through shared experience. Positions [PRODUCT_NAME] reveal as earned discovery, not ad pitch."],
-["Transition",       "Direct cut to [PRODUCT_NAME] lifted into frame for Scene 3."],
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-Photoreal female creator, [AI_ACTOR_AGE], natural look. Bedroom desk. Silver mini-mic in left hand at chin level. [PRODUCT_NAME] held casually in right hand (not presenting — just in hand). [CATEGORY_ITEMS] slightly blurred on shelf behind. She speaks directly and candidly — slightly frustrated resolving to confident. Warm golden ambient light. Tight alternating angles: face close-up / hands + product. Handheld feel. 9:16. 5 seconds.
-```