@growthub/cli 0.14.5 → 0.14.6

package/assets/worker-kits/creative-strategist-v1/templates/project.md

@@ -1,48 +0,0 @@
----
-# .growthub-fork/project.md — session memory primitive (v1)
-#
-# Written by the CLI at init/import time. Append-only, human-readable; sits
-# alongside the machine-readable `trace.jsonl`. Approvals, self-eval outcomes,
-# and sub-skill runs all record here.
-#
-# Replaceable tokens (seeded at init time):
-#   {{KIT_ID}}   {{FORK_ID}}   {{STARTED_AT}}   {{SOURCE}}   {{SOURCE_REF}}
-
-kitId: "{{KIT_ID}}"
-forkId: "{{FORK_ID}}"
-startedAt: "{{STARTED_AT}}"
-source: "{{SOURCE}}"
-sourceRef: "{{SOURCE_REF}}"
-skillManifestVersion: 1
-approvals: []
-selfEvalHistory: []
-subSkillRuns: []
----
-
-# Project journal — fork `{{FORK_ID}}`
-
-Baseline primitive: `{{KIT_ID}}`. Seeded at `{{STARTED_AT}}` from `{{SOURCE}}` (`{{SOURCE_REF}}`).
-
-This is your cross-session continuity surface. Read the last few entries before every session; append after every material change, approval, and self-eval boundary.
-
-## How to use this file
-
-1. **Session start.** Read the last 3 entries + tail 20 events in `.growthub-fork/trace.jsonl`. State your plan.
-2. **Material change.** Record as a dated bullet (what, why, outcome). Simultaneously append a typed event to `trace.jsonl` via the Fork Sync Agent — never bypass.
-3. **Approval boundary.** Add a row to `approvals` in the frontmatter (verbatim decision).
-4. **Self-eval boundary.** Append to `selfEvalHistory`: `attempt`, `criteria`, `outcome`, `notes`. Enforce `maxRetries: 3`.
-5. **Sub-skill spawn.** Append to `subSkillRuns`: `subSkill`, `startedAt`, `result`.
-
-## Session log
-
-<!-- Append newest entries at the bottom. Format:
-
-### {{YYYY-MM-DD HH:mm UTC}} · {{skill-slug}}
-- **Plan.** What you intend to do.
-- **Changes.** Material changes (each must correspond to a trace event).
-- **Outcome.** Pass / fail / parked. Reference self-eval criteria.
-- **Next.** What the next session should pick up.
-
--->
-
-_No sessions recorded yet. Populated as the fork is operated._

package/assets/worker-kits/creative-strategist-v1/templates/scene-modules/INDEX.md

@@ -1,151 +0,0 @@
-# Scene Module Library — INDEX
-> These are the plug-in building blocks. Each module = one scene or one hook variation.
-> Pull a module file → swap `[PLACEHOLDERS]` from brand-kit.md → paste into brief JS.
-> All modules are format-compatible as noted. Mix across formats where marked.
-
----
-
-## HOW MODULES WORK
-
-Every module contains:
-- **What it does** — the job this scene performs in the ad
-- **Visual direction** — camera, character, setting, lighting
-- **On-screen text** — exact template with `[PLACEHOLDERS]`
-- **Actor dialogue** — full template with delivery notes
-- **JS stub** — ready-to-paste `sceneBlock()` or `hookCard()` row content
-- **AI generation prompt** — ready-to-paste Veo 3 / Runway prompt stub
-- **Brand-kit placeholders** — maps each `[PLACEHOLDER]` to its source field
-
-**Placeholder schema (universal across all modules):**
-```
-[BRAND_NAME]         → brand-kit.md → client_name
-[PRODUCT_NAME]       → brand-kit.md → primary_service
-[PRICE]              → brief content / website
-[OFFER_TEXT]         → brand-kit.md → cta_offer
-[LANDING_PAGE]       → brand-kit.md → landing_page
-[PAIN_POINT]         → brand-kit.md → target_pain_point
-[MECHANISM]          → brand-kit.md → approved_phrases
-[ACTIVE_STATE]       → brief content (device glow, motion, effect)
-[AI_ACTOR_AGE]       → brand-kit.md → ai_actor_age_range
-[ACCENT_COLOR]       → brand-kit.md → colors.secondary (hex, no #)
-[GUARANTEE_DAYS]     → brand-kit.md → compliance_notes
-```
-
----
-
-## HOOKS
-
-> Scene 1 only. One hook per variation (A–E). Scenes 2–N identical across all variations.
-
-| File | ID | Best For | Format |
-|------|----|----------|--------|
-| `hooks/meme-overlay.md` | `meme-overlay` | Relatable lifestyle pain (tired, broke, frustrated) | `bedroom-minimic-talk` |
-| `hooks/tiktok-comment.md` | `tiktok-comment` | High-skepticism categories; objection-first opens | `bedroom-minimic-talk` |
-| `hooks/pov-confession.md` | `pov-confession` | Mirror moment; female 25–35 demo; skincare/beauty | `bedroom-minimic-talk` |
-| `hooks/dollar-amount.md` | `dollar-amount` | Any category where overspending is the shared pain | `bedroom-minimic-talk`, `villain-animation` |
-| `hooks/villain-hook.md` | `villain-hook` | Animated format; any product displacing incumbents | `villain-animation` |
-
-**Recommended hook pairings (5-variation set):**
-```
-bedroom-minimic-talk (skincare/beauty tech):
-  A: meme-overlay      ← direct muse mirror — test first
-  B: tiktok-comment    ← highest persuasion for skeptical categories
-  C: dollar-amount     ← works for 28–40 Facebook/Meta feed
-  D: product-reveal*   ← custom hook; device with active glow in frame 1
-  E: pov-confession    ← native TikTok; mirror moment
-
-villain-animation (pet / home / supplement):
-  A–E: villain-hook × 5 with different VO lines (see villain-hook.md → Hook Variations section)
-```
-*product-reveal hook = custom variant; write inline in brief, no module file needed.
-
----
-
-## BODY SCENES
-
-> Scenes 2–N. Identical across all hook variations.
-
-| File | ID | Scene # | Format | Beat |
-|------|----|---------|--------|------|
-| `body/minimic-problem.md` | `minimic-problem` | 2 | `bedroom-minimic-talk` | Authority + failed solutions confession |
-| `body/tiktok-skeptic-pivot.md` | `tiktok-skeptic-pivot` | 3 | `bedroom-minimic-talk` | Skeptic disarm + product intro |
-| `body/product-demo-glow.md` | `product-demo-glow` | 4 | `bedroom-minimic-talk` | Product in active use (glow/effect visible) |
-| `body/villain-agitation.md` | `villain-agitation` | 2–5 (×4) | `villain-animation` | Stacked failed solutions as villain characters |
-| `body/before-after-flatlay.md` | `before-after-flatlay` | 5 | `bedroom-minimic-talk` | Split-screen + "this is the real deal." flat lay |
-
-**Sequencing rules:**
-```
-bedroom-minimic-talk order:
-  minimic-problem → tiktok-skeptic-pivot → product-demo-glow → before-after-flatlay → [CTA]
-
-villain-animation order:
-  villain-agitation × 4 → [product intro inline] → [social proof inline] → [CTA]
-  (product intro + social proof are format-specific — write inline, not from modules)
-```
-
----
-
-## CTAs
-
-> Final scene only. One CTA per brief. Select based on offer type + format.
-
-| File | ID | Format | Offer Type |
-|------|----|--------|------------|
-| `cta/bogo-meme-bookend.md` | `bogo-meme-bookend` | `bedroom-minimic-talk` | BOGO / % off / any flash offer |
-| `cta/guarantee-close.md` | `guarantee-close` | `villain-animation` | Guarantee + social proof number |
-
-**Offer → module mapping:**
-```
-Buy 1 Get 1 FREE       → bogo-meme-bookend
-% Discount             → bogo-meme-bookend  (swap offer text)
-Free trial             → bogo-meme-bookend  (swap offer text)
-Satisfaction guarantee → guarantee-close
-Bundle deal            → guarantee-close or bogo-meme-bookend depending on format
-```
-
----
-
-## ASSEMBLY RECIPES
-
-Copy-paste these to brief the production team or start a new JS file.
-
-### Recipe 1: Skincare/Beauty Tech — 23s BOGO (bedroom-minimic-talk)
-```
-Scene 1:  hooks/meme-overlay.md         (Hook A — test first)
-          hooks/tiktok-comment.md        (Hook B)
-          hooks/dollar-amount.md         (Hook C)
-          [custom product-reveal hook]   (Hook D — write inline)
-          hooks/pov-confession.md        (Hook E)
-Scene 2:  body/minimic-problem.md
-Scene 3:  body/tiktok-skeptic-pivot.md
-Scene 4:  body/product-demo-glow.md
-Scene 5:  body/before-after-flatlay.md
-Scene 6:  cta/bogo-meme-bookend.md
-```
-
-### Recipe 2: Pet / Home / Supplement — 90–120s Villain Format
-```
-Scene 1:  hooks/villain-hook.md         (5 variations A–E)
-Scene 2:  body/villain-agitation.md     (Agitation 1 — COST)
-Scene 3:  body/villain-agitation.md     (Agitation 2 — EFFORT)
-Scene 4:  body/villain-agitation.md     (Agitation 3 — FUTILITY)
-Scene 5:  body/villain-agitation.md     (Agitation 4 — RISK)
-Scene 6:  [product intro — write inline]
-Scene 7:  [product in action — write inline]
-Scene 8:  [social proof persona — write inline]
-Scene 9:  cta/guarantee-close.md
-```
-
----
-
-## ADDING NEW MODULES
-
-When you build a new brief and a scene is clearly reusable:
-1. Create `scene-modules/<type>/<new-id>.md` using any existing module as the template
-2. Add a row to the relevant table above
-3. Add it to `ad-formats/INDEX.md` under the compatible format
-4. Note which brief it was first deployed in at the bottom of the module file
-
----
-
-*Scene Module Library — Creative Strategy Worker Kit — April 2026*

package/assets/worker-kits/creative-strategist-v1/templates/scene-modules/body/before-after-flatlay.md

@@ -1,143 +0,0 @@
-# Scene Module: Before/After + Product Flat Lay
-> ID: `before-after-flatlay`
-> Type: body (Scene 5)
-> Compatible Formats: `bedroom-minimic-talk`
-> Timecode: 18–21s (in 23s format)
-> Status: ✅ PROVEN — Solawave BOGO (Scene 5)
-
----
-
-## WHAT IT DOES
-
-Two rapid clips back-to-back. First: a split-screen before/after that delivers the social proof in a single glance. Second: a product flat lay with arrows pointing at it and the phrase "this is the real deal." — the product authority close. Together these 3 seconds are the brief's receipt: proof it works, proof of what to buy.
-
-**Why it works:** The split-screen is the most trusted visual format for product proof on TikTok/Reels — viewers parse it instantly. The flat lay + arrows is borrowed from the muse's most persuasive moment — it says "I'm putting the camera on the thing that actually matters" without any words needing to explain it. "this is the real deal." is the copy that closes this scene — it's been proven in the muse and should not be paraphrased.
-
----
-
-## VISUAL DIRECTION
-
-```
-CLIP 1 — Split-Screen (1.5 seconds):
-  LEFT side:   Bare, natural skin (or before-product state). Label: "before [BRAND_NAME]"
-  RIGHT side:  Same creator/subject with [PRODUCT_NAME] in use ([ACTIVE_STATE]). Label: "[TIMEFRAME]"
-  Lighting:    Matching warm light both sides. NOT dramatic — subtle, believable difference.
-  Note:        "Before" should look normal/real — not intentionally bad. Authenticity > drama.
-
-CLIP 2 — Product Flat Lay (1.5 seconds):
-  Subject:     [PRODUCT_NAME] centered on clean surface (white, marble, or warm wood).
-               [ACTIVE_STATE] ON — product facing camera.
-  Arrows:      3 white animated arrows pointing DOWN toward the product.
-               Appear in sequence (staggered 0.2s each) — not all at once.
-  Text:        "this is the real deal." — bold white text. Appears after arrows.
-  Brand:       "[BRAND_NAME]" in smaller text below.
-  Lighting:    Warm, slightly aspirational. Clean but not clinical.
-```
-
----
-
-## ON-SCREEN TEXT
-
-```
-CLIP 1 — Split-Screen labels:
-  Left:  "before [BRAND_NAME]" — small, white, top or bottom of left panel
-  Right: "[TIMEFRAME]" — e.g. "week 3" / "day 14" / "30 days"
-         Small, white, top or bottom of right panel.
-  
-  Note: "week 3" not "after 3 weeks" — brevity is required.
-  Note: do not use "after" label — it implies a clinical claim. Use timeframe only.
-
-CLIP 2 — Flat Lay:
-  Line 1: "this is the real deal." — bold, white, all lowercase (muse style)
-  Line 2: "[BRAND_NAME]" — slightly smaller, white
-  Arrows: animated (not static) — stagger entry for dynamism
-```
-
----
-
-## ACTOR DIALOGUE
-
-```
-Spoken over BOTH clips (continuous):
-
-Pattern: [personal result statement — specific but not a clinical claim]
-
-Template:
-  "This is the real deal. [PERSONAL_RESULT] since before I had a reason to worry about it."
-
-Examples:
-  "This is the real deal. My skin hasn't looked this good since before I had a reason to worry about it."
-  "This is the real deal. The marking stopped. Week 3 — completely different house."
-  "This is the real deal. I stopped counting how many serums are in the trash."
-
-Delivery: Quiet conviction. Not shouting. Not a sales line. Just the truth.
-          "This is the real deal." — slight pause before it. Let it land.
-```
-
----
-
-## TIMEFRAME CALIBRATION
-
-```
-Use a timeframe that is:
-  - Long enough to be believable (not "next day")
-  - Short enough to be motivating (not "after 6 months")
-  - Consistent with brand compliance guidelines
-
-Calibration guide:
-  Skincare device:   "week 3" / "week 4" / "day 21"
-  Supplement:        "day 30" / "week 6"
-  Pet behavior:      "week 2" / "week 3" (behavior changes faster)
-  Air quality:       "day 3" / "first week" (immediate-ish results credible)
-  
-  Check brand-kit.md → compliance_notes before setting timeframe.
-  Never use exact % improvement without clinical backing.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[BRAND_NAME]` | `brand-kit.md → client_name` | "Solawave" |
-| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave wand" |
-| `[ACTIVE_STATE]` | Brief content | "red light glowing" |
-| `[TIMEFRAME]` | Brief content (compliance-checked) | "week 3" |
-| `[PERSONAL_RESULT]` | Brief content | "My skin hasn't looked this good..." |
-
----
-
-## COMPLIANCE CHECK (run before finalizing)
-
-```
-[ ] No "before/after" labels (use timeframe on right side only)
-[ ] No specific % improvement claim
-[ ] "Results may vary" included in Scene 6 bottom strip if making any outcome statement
-[ ] Timeframe is plausible and consistent with brand-kit.md → compliance_notes
-[ ] "this is the real deal." is a subjective personal statement — not a clinical claim ✓
-```
-
----
-
-## JS STUB (sceneBlock row content)
-
-```js
-// Drop into sceneBlock() rows array for Scene 5
-["Visual Direction",  "(1) Split-screen 1.5s: bare [skin/state] LEFT 'before [BRAND_NAME]' — [PRODUCT_NAME] in use RIGHT '[TIMEFRAME]'. Matching warm light both sides.\n\n(2) Product flat lay: [PRODUCT_NAME] centered on [SURFACE]. [ACTIVE_STATE]. 3 staggered white arrows pointing down. 'this is the real deal.' bold white. '[BRAND_NAME]' below."],
-["Actor Line",        "'This is the real deal. [PERSONAL_RESULT_STATEMENT].'"],
-["On-Screen Text",    "Split: LEFT 'before [BRAND_NAME]' / RIGHT '[TIMEFRAME]'\n\nFlat lay: 'this is the real deal.' bold white + 3 animated arrows + '[BRAND_NAME]'"],
-["Compliance note",   "No % claims. No 'after' label. '[TIMEFRAME]' only. 'Results may vary' in Scene 6 strip."],
-["Purpose",           "Social proof + product authority. Split-screen is the receipt. 'this is the real deal.' closes the credibility loop before CTA."],
-["Transition",        "Hard cut to CTA frame."],
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-CLIP 1 (split-screen): Two-panel vertical split. LEFT: creator bare natural [skin/state], soft warm light, small label 'before [BRAND_NAME]'. RIGHT: same creator with [PRODUCT_NAME] in use [ACTIVE_STATE], small label '[TIMEFRAME]'. Matching warm ambient light both panels. Authentic, subtle difference — not dramatic. 9:16. 1.5 seconds.
-
-CLIP 2 (flat lay): [PRODUCT_NAME] centered on [white marble/warm wood] surface. [ACTIVE_STATE] facing camera. Warm soft light. 3 white arrows animated in sequence pointing down at product. 'this is the real deal.' appears in bold white after arrows. Clean, minimal. 9:16. 1.5 seconds.
-```

package/assets/worker-kits/creative-strategist-v1/templates/scene-modules/body/minimic-problem.md

@@ -1,109 +0,0 @@
-# Scene Module: Mini-Mic Problem Confession
-> ID: `minimic-problem`
-> Type: body (Scene 2)
-> Compatible Formats: `bedroom-minimic-talk`
-> Timecode: 3–8s (in 23s format)
-> Status: ✅ PROVEN — Solawave BOGO (Scene 2)
-
----
-
-## WHAT IT DOES
-
-The creator lists the things she's already tried — with specificity. Mini-mic in hand, product held casually in the other (not showcasing it yet). The point is to establish shared experience: she's not naive, she's done the work, nothing worked. This converts the viewer from skeptic to peer before the product is ever named.
-
-**Why it works:** Shared struggle = trust. If she's tried the same $300 serums and $120 eye creams the viewer has, she has earned the right to recommend something. The casual product hold (not presenting it) creates subconscious anticipation — the viewer wonders what she's holding — without feeling sold to.
-
----
-
-## VISUAL DIRECTION
-
-```
-Frame:    Creator close-up. Mini-mic in one hand at chin/chest level.
-          [PRODUCT_NAME] held casually in OTHER hand — not presented, just held.
-          Skincare/category items slightly out-of-focus in background (shelf, counter).
-Lighting: Warm ambient — same bedroom setup as hook scene.
-Camera:   Tight angles alternating: face → hands/product → face.
-          Slight low angle — intimate, confiding.
-Duration: 4–5 seconds.
-```
-
----
-
-## ON-SCREEN TEXT
-
-```
-Lists the failed products/attempts the creator has tried.
-Appears as stacked caption beats, not all at once.
-
-Template:
-  "[FAILED_CATEGORY_1]. [FAILED_CATEGORY_2]. [FAILED_CATEGORY_3]."
-  Key words bolded. White text, black outline. Bottom third.
-
-Examples:
-  "serums. eye creams. sheet masks."
-  "$600 red light panels. microneedling. facials."
-  "clay litter. crystal litter. enzyme cleaner."
-  "supplements. probiotics. prescription topicals."
-```
-
----
-
-## ACTOR DIALOGUE
-
-```
-Pattern: [category items tried + dollar anchor] + [the honest failure] + [leads into product]
-
-Full template:
-  "I've tried [FAILED_1]. [FAILED_2]. [FAILED_3]. [DOLLAR_AMOUNT] later.
-   Nothing was giving me what I actually needed for [PAIN_POINT]."
-
-Short template (for tighter edits):
-  "[DOLLAR_AMOUNT] on [CATEGORY_PRODUCTS]. Nothing for [PAIN_POINT]. Until this."
-
-Delivery: Candid, slightly frustrated — but resolved. She's past the frustration.
-          This is the origin story, not the complaint. Keep it moving.
-          Target: 4–5 seconds spoken, ~30–35 words max.
-```
-
----
-
-## TRANSITION OUT
-
-```
-Direct cut to the product being lifted into frame (Scene 3 — Skeptic Pivot).
-OR: Creator lifts the product naturally at end of line — camera follows.
-Do NOT fade or wipe — this format uses hard cuts throughout.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[FAILED_1/2/3]` | Brief content + category research | "serums / eye creams / sheet masks" |
-| `[DOLLAR_AMOUNT]` | Brief content | "$300" |
-| `[CATEGORY_PRODUCTS]` | Brief content | "serums and red light panels" |
-| `[PAIN_POINT]` | `brand-kit.md → target_pain_point` | "fine lines" / "cat odor" |
-| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave wand" |
-
----
-
-## JS STUB (sceneBlock row content)
-
-```js
-// Drop into sceneBlock() rows array for Scene 2
-["Visual Direction", "AI actor close-up, mini-mic in one hand at chin level. [PRODUCT_NAME] held casually in other hand — not presenting, just holding. [CATEGORY_ITEMS] slightly out-of-focus on shelf behind. Warm ambient light. Tight alternating angles: face / hands."],
-["Actor Line",       "'I've tried [FAILED_1], [FAILED_2], [FAILED_3]. [DOLLAR_AMOUNT] later. Nothing was giving me what I actually needed for [PAIN_POINT].'"],
-["On-Screen Text",   "'[FAILED_1]. [FAILED_2]. [FAILED_3].' — stacked caption beats. Key words bold."],
-["Purpose",          "Build credibility through shared experience. Positions [PRODUCT_NAME] reveal as earned discovery, not ad pitch."],
-["Transition",       "Direct cut to [PRODUCT_NAME] lifted into frame for Scene 3."],
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-Photoreal female creator, [AI_ACTOR_AGE], natural look. Bedroom desk. Silver mini-mic in left hand at chin level. [PRODUCT_NAME] held casually in right hand (not presenting — just in hand). [CATEGORY_ITEMS] slightly blurred on shelf behind. She speaks directly and candidly — slightly frustrated resolving to confident. Warm golden ambient light. Tight alternating angles: face close-up / hands + product. Handheld feel. 9:16. 5 seconds.
-```

package/assets/worker-kits/creative-strategist-v1/templates/scene-modules/body/product-demo-glow.md

@@ -1,123 +0,0 @@
-# Scene Module: Product Demo — Glow / Active Effect
-> ID: `product-demo-glow`
-> Type: body (Scene 4)
-> Compatible Formats: `bedroom-minimic-talk`
-> Timecode: 13–18s (in 23s format)
-> Status: ✅ PROVEN — Solawave BOGO (Scene 4)
-
----
-
-## WHAT IT DOES
-
-Close-up of the product in active use — the mechanism is visible (red light, UV-C glow, steam, vibration). This is the scene where the product EARNS its claim. No words needed to explain what's happening — the visual does the work. Three micro-clips edited back-to-back at 1.5–2 second intervals: different use areas, same active state.
-
-**Why it works:** For any product with a visible active state (light, motion, color, texture change), this scene is the single highest-converting moment in the ad. The viewer imagines it on their own skin/home. The "glow" is aspirational without being a claim — it's just the product working. Skin looks luminous because of the light, not because of a claim.
-
-**Use this module when:** The product has a visually distinct active state. If the product has no visible effect (e.g. a cream), swap to a texture/application demo instead.
-
----
-
-## VISUAL DIRECTION
-
-```
-Format:  3 micro-clips in sequence, cut every 1.5–2 seconds.
-         Each clip: extreme close-up of product in use on a different area.
-
-Clip 1:  [USE_AREA_1] — e.g. under-eye, under-snout, near outlet
-Clip 2:  [USE_AREA_2] — e.g. cheekbone/jaw, flank area, second outlet
-Clip 3:  [USE_AREA_3] — e.g. forehead, neck, third outlet / wide establishing
-
-Active state: [ACTIVE_STATE] warm and cinematic. Product's signature visual element.
-Skin/surface: Dewy, healthy texture. No exaggeration — natural luminosity.
-Camera: Extreme close-up. Product fills 40–60% of frame.
-Lighting: Warm ambient. [ACTIVE_STATE] light adds practical illumination.
-```
-
-**Active state guide by product type:**
-- Red light therapy (Solawave): warm red/amber glow. Skin reflects it. Cinematic.
-- UV-C (Clarifion ODRx): soft blue/violet glow. Device face visible.
-- Microcurrent: subtle shimmer on skin. Focus on smoothing motion.
-- Vibration/massage: motion blur suggestion. Muscle relaxation visual.
-- Pheromone plug-in: soft warm light emanating from outlet. Cat/pet calming nearby.
-- Serum/topical: texture close-up. Application swipe. Absorption into skin.
-
----
-
-## ON-SCREEN TEXT
-
-```
-Beat 1 (with Clip 1–2):
-  "[MECHANISM_SHORT]" — e.g. "microcurrent + red light"
-  White caption, key words bold.
-
-Beat 2 (with Clip 3):
-  "[TIME_CLAIM]. That's it." — e.g. "5 minutes. That's it."
-  Bold, centered. White on slight dark scrim.
-```
-
----
-
-## ACTOR DIALOGUE (VO over demo clips)
-
-```
-Pattern: [mechanism in plain language] + [key benefit] + [time/ease anchor]
-
-Full template:
-  "[MECHANISM_1] + [MECHANISM_2] — [BENEFIT]. You use it for [TIME]. Done."
-
-Examples:
-  "Microcurrent + red light — exactly what I needed. 5 minutes. Done."
-  "UV-C light breaks down the odor molecules. You plug it in. Done."
-  "Pheromone tech — calms the territorial behavior at the source. Plug it in."
-
-Delivery: Clean, direct, no fluff. She's describing the mechanism the way you'd text it.
-          Speed: slightly faster than Scenes 2–3 — this is the momentum scene.
-```
-
----
-
-## TRANSITION OUT
-
-```
-Cut to split-screen: bare/before skin LEFT — product in use RIGHT. (Scene 5: Before/After)
-The word "done" or end of sentence is the verbal cut cue.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[ACTIVE_STATE]` | Brief content | "red light glowing" / "UV-C on" |
-| `[USE_AREA_1/2/3]` | Brief content | "under-eye / cheekbone / forehead" |
-| `[MECHANISM_SHORT]` | `brand-kit.md → approved_phrases` | "microcurrent + red light" |
-| `[BENEFIT]` | `brand-kit.md → core_message` | "reduces fine lines" / "calms marking behavior" |
-| `[TIME_CLAIM]` | Brief content | "5 minutes" / "plug it in once" |
-
----
-
-## JS STUB (sceneBlock row content)
-
-```js
-// Drop into sceneBlock() rows array for Scene 4
-["Visual Direction", "3 micro-clips: [USE_AREA_1], [USE_AREA_2], [USE_AREA_3]. Cut every 1.5–2s. [ACTIVE_STATE] warm and cinematic throughout. Extreme close-up — product fills 40–60% of frame. Dewy, healthy skin/surface texture."],
-["Actor Line",       "'[MECHANISM_SHORT] — [BENEFIT]. You use it for [TIME_CLAIM]. Done.'"],
-["On-Screen Text",   "'[MECHANISM_SHORT]' → '[TIME_CLAIM]. That\\'s it.' — bold, centered."],
-["Purpose",          "Show the product WORKING. [ACTIVE_STATE] is [BRAND]'s visual superpower. Make viewer want that effect on their own [skin/home/pet]."],
-["Transition",       "Cut to split-screen: bare [skin/before] LEFT — [PRODUCT_NAME] in use RIGHT."],
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-CLIP 1: Extreme close-up of [PRODUCT_NAME] gliding along [USE_AREA_1]. [ACTIVE_STATE] warm and cinematic. [SKIN/SURFACE] texture: dewy, healthy, natural. 9:16. 1.5 seconds.
-
-CLIP 2: Same setup, [USE_AREA_2]. [ACTIVE_STATE] faces camera slightly. 9:16. 1.5 seconds.
-
-CLIP 3: [USE_AREA_3] or slight pullback showing product in context. Creator's face partially in frame. [ACTIVE_STATE] illuminates the area naturally. 9:16. 2 seconds.
-
-Edit: hard cuts between clips. No transitions. Creator's VO continues over all three.
-```