@elitedcs/ghl-mcp 3.97.0 → 3.97.2

package/skills/blueprint/presets/med-spa.preset.json

@@ -390,13 +390,13 @@
           "ref": "email_template.stl_email_1",
           "name": "Speed to Lead - Instant Email",
           "subject": "Got your request, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Your {{offer.leadMagnet || free skin assessment}} request just landed with {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}, and I read every one of these myself.</p><p style=\"margin:0 0 14px;\">Here's what happens next: within a few minutes you'll get a text from this number. Reply with the one thing you'd most like to change, and I'll tell you honestly whether it's a good fit before you spend a dollar.</p><p style=\"margin:0 0 14px;\">If you'd rather skip the back and forth, pick a time that suits you:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Hold my assessment time</a></p><p style=\"margin:0 0 14px;\">It's 30 minutes, it's free, and nobody will try to sell you something you don't need. That's the whole promise.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Your {{offer.leadMagnet || skin assessment}} request just landed with {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}.</p><p style=\"margin:0 0 14px;\">Here's what happens next: reply with the one thing you'd most like to change, and I'll tell you honestly whether it's a good fit.</p><p style=\"margin:0 0 14px;\">If you'd rather skip the back and forth, pick a time that suits you:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Hold my assessment time</a></p><p style=\"margin:0 0 14px;\">Nobody will try to sell you something you don't need.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.stl_email_2",
           "name": "Speed to Lead - 3 Hour Email",
           "subject": "The one question we ask every new client",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Before anyone at {{custom_values.business_name}} recommends a treatment, we ask one question: what do you want people to notice, and what do you want them not to notice?</p><p style=\"margin:0 0 14px;\">Most people give the same answer. They want to look rested, not different. That answer decides everything about how we work: smaller amounts, the right areas, and a plan you can pause any time.</p><p style=\"margin:0 0 14px;\">Your assessment is where we map that plan. Bring your questions. Bring your skepticism.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">Or reply to this email with what's on your mind. I answer personally.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Before anyone at {{custom_values.business_name}} recommends a treatment, we ask one question: what do you want people to notice, and what do you want them not to notice?</p><p style=\"margin:0 0 14px;\">Most people give the same answer. They want to look rested, not different. That answer decides everything about how we work: smaller amounts, the right areas, and a plan you can pause any time.</p><p style=\"margin:0 0 14px;\">Your assessment is where we map that plan. Bring your questions. Bring your skepticism.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">Or reply to this email with what's on your mind. </p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_1",
@@ -408,19 +408,19 @@
           "ref": "email_template.n_email_2",
           "name": "Nurture 2 - What Happens at the First Visit",
           "subject": "What actually happens at your first visit",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">People put off the first visit because they don't know what's inside the door. So here it is, minute by minute:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Minutes 0-10: you talk, we listen. What bothers you, what you've tried, what you're nervous about.</li><li style=\"margin:0 0 6px;\">Minutes 10-20: we look at your skin in good light and explain what's causing what.</li><li style=\"margin:0 0 6px;\">Minutes 20-30: you get a written plan with options at different price points. You take it home. No pressure to decide in the chair.</li></ul><p style=\"margin:0 0 14px;\">The objection we hear most is {{audience.objections[0] || price}}. That's exactly why the plan has options: start with the one change that makes the biggest difference and add from there, or don't.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my assessment</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">People put off the first visit because they don't know what's inside the door. So here is how it goes:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">You talk, we listen. What bothers you, what you've tried, what you're nervous about.</li><li style=\"margin:0 0 6px;\">We look at your skin and explain what we see.</li><li style=\"margin:0 0 6px;\">We talk through your options. You take your time. No pressure to decide in the chair.</li></ul><p style=\"margin:0 0 14px;\">The objection we hear most is {{audience.objections[0] || price}}. That's exactly why we talk through options: start with the one change that makes the biggest difference and add from there, or don't.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my assessment</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_3",
           "name": "Nurture 3 - Why We Treat Less",
           "subject": "Why we treat less than you expect",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">The best compliment you can get after treatment is \"you look well rested.\" Not \"what did you have done?\"</p><p style=\"margin:0 0 14px;\">That result comes from a rule we don't break: treat conservatively first, then adjust at your two-week check. It's slower than doing everything in one visit. It's also why our clients don't get the frozen or overfilled look, and why they come back.</p><p style=\"margin:0 0 14px;\">If you want to see how that plays out on your face specifically, that's what the assessment is for.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">See my options</a></p><p style=\"margin:0 0 14px;\">Have a question first? Reply to this email. I'll answer it myself.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">The best compliment you can get after treatment is \"you look well rested.\" Not \"what did you have done?\"</p><p style=\"margin:0 0 14px;\">That usually comes from treating conservatively first and adjusting later, rather than doing everything in one visit. Ask us how we would approach it for you.</p><p style=\"margin:0 0 14px;\">If you want to see how that plays out on your face specifically, that's what the assessment is for.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">See my options</a></p><p style=\"margin:0 0 14px;\">Have a question first? Reply to this email. I'll answer it.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_4",
           "name": "Nurture 4 - About the Price",
           "subject": "About the price",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Let's talk about the thing most people are too polite to ask: what does it cost?</p><p style=\"margin:0 0 14px;\">{{offer.summary || Our treatments}} are priced by what we actually use, not a flat package you may not need. Because we treat conservatively, most first visits cost less than people expect. Your written plan shows the price of each option before anything happens, and there is never a surprise on the way out.</p><p style=\"margin:0 0 14px;\">If it helps, we'll also show you how to spread your plan over a few months so it fits your budget instead of the other way round.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Get my written plan</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Let's talk about the thing most people are too polite to ask: what does it cost?</p><p style=\"margin:0 0 14px;\">The honest answer depends on what you need, which is why we look first. Ask us what each option costs before anything happens.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my assessment</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_5",
@@ -432,31 +432,31 @@
           "ref": "email_template.n_email_6",
           "name": "Nurture 6 - Everything in One Place",
           "subject": "Everything you need to decide, in one place",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're still weighing it up, here is everything in one place:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What: your {{offer.leadMagnet || free 30-minute skin assessment}}, with a written plan you keep.</li><li style=\"margin:0 0 6px;\">Where: {{custom_values.business_name}}, {{business.location || our clinic}}.</li><li style=\"margin:0 0 6px;\">Cost of the visit: nothing. Cost of treatment: shown per option, in writing, before anything happens.</li><li style=\"margin:0 0 6px;\">Our rule: treat less first, adjust in two weeks, never overdo it.</li><li style=\"margin:0 0 6px;\">Book, cancel or move your time any time: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">your booking link</a>.</li></ul><p style=\"margin:0 0 14px;\">If the answer is \"not now\", that's fine. Reply with the word later and I'll stop the emails and check in next season.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my assessment</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're still weighing it up, here is everything in one place:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What: your {{offer.leadMagnet || skin assessment}}, and a conversation about your options.</li><li style=\"margin:0 0 6px;\">Where: {{custom_values.business_name}}, {{business.location || our clinic}}.</li><li style=\"margin:0 0 6px;\">Cost of treatment: ask about any option before anything happens.</li><li style=\"margin:0 0 6px;\">Book, cancel or move your time any time: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">your booking link</a>.</li></ul><p style=\"margin:0 0 14px;\">If the answer is \"not now\", that's fine. Reply with the word later and I'll stop the emails.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my assessment</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_1",
           "name": "Win-back 1 - One Question",
           "subject": "One question, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">A while back you asked {{custom_values.business_name}} about a {{offer.leadMagnet || skin assessment}}, and then life got busy. That's normal.</p><p style=\"margin:0 0 14px;\">One question, and an honest answer is all I need: what stopped you? Timing, price, nerves, or something we said?</p><p style=\"margin:0 0 14px;\">Reply with a word or two. If it's something we can fix, I'll fix it. If it's not the right time, I'll leave you alone until it is.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">A while back you asked {{custom_values.business_name}} about a {{offer.leadMagnet || skin assessment}}, and then life got busy. That's normal.</p><p style=\"margin:0 0 14px;\">One question, and an honest answer is all I need: what stopped you? Timing, price, nerves, or something we said?</p><p style=\"margin:0 0 14px;\">Reply with a word or two. If it's something we can fix, tell me. If it's not the right time, say so and I'll stop here.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_2",
           "name": "Win-back 2 - What Changed",
           "subject": "What's changed since you last looked",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Since you first reached out, a couple of things have changed at {{custom_values.business_name}}: new openings on the calendar, and a written plan that now includes a monthly option for people who want to spread the cost.</p><p style=\"margin:0 0 14px;\">What hasn't changed: the assessment is still free, still 30 minutes, and still ends with a plan you take home instead of a decision in the chair.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">See the calendar</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">It has been a while since you first reached out to {{custom_values.business_name}}, and the calendar is open if the timing is better now.</p><p style=\"margin:0 0 14px;\">What hasn't changed: the visit still ends with a conversation instead of a decision in the chair.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">See the calendar</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_3",
           "name": "Win-back 3 - The Door Stays Open",
           "subject": "The door stays open",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">This is the last automatic email you'll get from me. I'd rather you hear from a person when the time is right than from a sequence.</p><p style=\"margin:0 0 14px;\">So here's the deal: your free assessment doesn't expire. When you're ready, the link below works, and so does replying to this email.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book when you're ready</a></p><p style=\"margin:0 0 14px;\">Thank you for considering us. Take care of that skin in the meantime: sunscreen every morning, no exceptions.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">This is the last automatic email you'll get from me. I'd rather you hear from a person when the time is right than from a sequence.</p><p style=\"margin:0 0 14px;\">So here's the deal: there's no deadline on your assessment. When you're ready, the link below works, and so does replying to this email.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book when you're ready</a></p><p style=\"margin:0 0 14px;\">Thank you for considering us. Take care of that skin in the meantime: sunscreen every morning, no exceptions.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.appt_confirm_email",
           "name": "Consult Confirmed",
           "subject": "Confirmed, {{contact.first_name}}: your consult details",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Your consult at {{custom_values.business_name}} is confirmed for {{appointment.start_time}}.</p><p style=\"margin:0 0 14px;\">What to bring: nothing but your questions. Come with a clean face if you can (no makeup needed) and plan for about 30 minutes.</p><p style=\"margin:0 0 14px;\">What you'll leave with: a written plan with options and prices. No obligation to treat that day.</p><p style=\"margin:0 0 14px;\">Need to move it? Use your booking link: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">reschedule</a>, or reply to this email.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Your consult at {{custom_values.business_name}} is confirmed for {{appointment.start_time}}.</p><p style=\"margin:0 0 14px;\">What to bring: nothing but your questions. Come with a clean face if you can (no makeup needed).</p><p style=\"margin:0 0 14px;\">What you'll leave with: a clear idea of your options. No obligation to treat that day.</p><p style=\"margin:0 0 14px;\">Need to move it? Use your booking link: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">reschedule</a>, or reply to this email.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.appt_prep_email",
@@ -468,37 +468,37 @@
           "ref": "email_template.ns_email_1",
           "name": "No-Show 1 - We Missed You",
           "subject": "We missed you, {{contact.first_name}} (no guilt)",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">We had you down for a consult today and it didn't work out. Life happens; nobody here is bothered.</p><p style=\"margin:0 0 14px;\">Your free assessment is still yours. Pick a new time whenever it suits, and if something about the visit put you off, reply and tell me. I'd rather know.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Rebook my assessment</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">We had you down for a consult today and it didn't work out. Life happens; nobody here is bothered.</p><p style=\"margin:0 0 14px;\">Your assessment is still yours. Pick a new time whenever it suits, and if something about the visit put you off, reply and tell me. I'd rather know.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Rebook my assessment</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.ns_email_2",
           "name": "No-Show 2 - Still Want This?",
           "subject": "Still want to do this?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Quick and honest: if the timing is wrong, say so and I'll check back in a few months. If it's still something you want, the calendar is open and the visit is still free.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick a new time</a></p><p style=\"margin:0 0 14px;\">Either way, thanks for considering {{custom_values.business_name}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Quick and honest: if the timing is wrong, say so and I'll check back in a few months. If it's still something you want, the calendar is open.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick a new time</a></p><p style=\"margin:0 0 14px;\">Either way, thanks for considering {{custom_values.business_name}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.quote_email_1",
           "name": "Quote Follow-up - Day 3 Email",
           "subject": "Any questions on your quote, {{contact.first_name}}?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You have had the quote from {{custom_values.business_name}} for a few days, so this is a short check-in rather than a push.</p><p style=\"margin:0 0 14px;\">Three things people usually ask at this point: what is included, what can wait, and how payment works. Reply with any of those and I will answer plainly.</p><p style=\"margin:0 0 14px;\">If you would rather talk it through, pick a time here:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book a quick call</a></p><p style=\"margin:0 0 14px;\">No pressure either way. The numbers stand for 30 days.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You have had the quote from {{custom_values.business_name}} for a few days, so this is a short check-in rather than a push.</p><p style=\"margin:0 0 14px;\">Three things people usually ask at this point: what is included, what can wait, and how payment works. Reply with any of those and I will answer plainly.</p><p style=\"margin:0 0 14px;\">If you would rather talk it through, pick a time here:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book a quick call</a></p><p style=\"margin:0 0 14px;\">No pressure either way.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.review_email_1",
           "name": "Review Request - Email",
           "subject": "One minute for a review, {{contact.first_name}}?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you again for your appointment with {{custom_values.business_name}} this week.</p><p style=\"margin:0 0 14px;\">If it went well, a short review is the most useful thing you could do for us. It takes about a minute and it is how the next person decides to trust us.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Leave a review</a></p><p style=\"margin:0 0 14px;\">If anything was not right, reply to this email instead and I will fix it personally.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you again for your appointment with {{custom_values.business_name}} this week.</p><p style=\"margin:0 0 14px;\">If it went well, a short review is the most useful thing you could do for us. It takes about a minute and it is how the next person decides to trust us.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Leave a review</a></p><p style=\"margin:0 0 14px;\">If anything was not right, reply to this email instead and tell us.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         }
       ],
       "sms": [
         {
           "ref": "sms_template.stl_sms_1",
           "name": "Speed to Lead - Instant Text",
-          "body": "Hi {{contact.first_name}}, it's {{custom_values.owner_first_name}} at {{custom_values.business_name}}. Your {{offer.leadMagnet || free skin assessment}} request is in. What's the one thing you'd most like to change? Reply STOP to opt out."
+          "body": "Hi {{contact.first_name}}, it's {{custom_values.owner_first_name}} at {{custom_values.business_name}}. Your {{offer.leadMagnet || skin assessment}} request is in. What's the one thing you'd most like to change? Reply STOP to opt out."
         },
         {
           "ref": "sms_template.stl_sms_2",
           "name": "Speed to Lead - 20 Minute Text",
-          "body": "{{contact.first_name}}, I can hold a 30-min assessment time for you this week. Mornings or afternoons? Or grab one here: {{custom_values.booking_link}}"
+          "body": "{{contact.first_name}}, Want me to hold an assessment time for you? Mornings or afternoons? Or grab one here: {{custom_values.booking_link}}"
         },
         {
           "ref": "sms_template.stl_sms_3",
@@ -528,12 +528,12 @@
         {
           "ref": "sms_template.n_sms_3",
           "name": "Nurture Text 3 - Midpoint",
-          "body": "{{contact.first_name}}, it's {{custom_values.owner_first_name}}. Still thinking about your skin plan? I have a couple of openings this week. Want one, or should I check back next month?"
+          "body": "{{contact.first_name}}, it's {{custom_values.owner_first_name}}. Still thinking about your skin plan? Want me to find you a time this week, or should I check back next month?"
         },
         {
           "ref": "sms_template.n_sms_4",
           "name": "Nurture Text 4 - Any Question",
-          "body": "Hi {{contact.first_name}}, {{custom_values.owner_first_name}} here. No pitch, just checking: did you ever get your question answered? If not, ask it here and I'll reply personally."
+          "body": "Hi {{contact.first_name}}, {{custom_values.owner_first_name}} here. No pitch, just checking: did you ever get your question answered? If not, ask it here and I'll reply."
         },
         {
           "ref": "sms_template.n_sms_5",
@@ -548,7 +548,7 @@
         {
           "ref": "sms_template.w_sms_2",
           "name": "Win-back Text 2",
-          "body": "{{contact.first_name}}, two openings came up this week at {{custom_values.business_name}}. Want one for your free assessment? Reply YES and I'll hold it."
+          "body": "{{contact.first_name}}, want a time for an assessment at {{custom_values.business_name}}? Reply YES and I'll find you one."
         },
         {
           "ref": "sms_template.appt_confirm_sms",
@@ -573,7 +573,7 @@
         {
           "ref": "sms_template.ns_sms_2",
           "name": "No-Show Text 2",
-          "body": "{{contact.first_name}}, {{custom_values.owner_first_name}} here. I kept a couple of consult times open for you this week. Want one? Reply with a day that works."
+          "body": "{{contact.first_name}}, {{custom_values.owner_first_name}} here. We'd be glad to find you another consult time. Want one? Reply with a day that works."
         },
         {
           "ref": "sms_template.quote_sms_1",
@@ -599,7 +599,7 @@
         "name": "Speed to Lead - Instant Email",
         "subject": "Got your request, {{contact.first_name}}",
         "templateRef": "email_template.stl_email_1",
-        "copyDirection": "Instant. Who I am, what they asked for (offer.leadMagnet), what happens in the next few minutes (a text), the one-question ask, the booking CTA, the no-pressure promise. Tone: brief.voice.threeWords. If brief.voice.signatureLine exists, insert it verbatim as its own paragraph right after the greeting.",
+        "copyDirection": "Instant. Who I am, what they asked for (offer.leadMagnet), what happens next (a reply invitation; never promise a text, since texting may be off), the one-question ask, the booking CTA, the no-pressure promise. Tone: brief.voice.threeWords. If brief.voice.signatureLine exists, insert it verbatim as its own paragraph right after the greeting.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -641,7 +641,7 @@
         "name": "Nurture 2 - What Happens at the First Visit",
         "subject": "What actually happens at your first visit",
         "templateRef": "email_template.n_email_2",
-        "copyDirection": "Day 5. Remove the unknown: the visit minute by minute, then name and answer the top objection (audience.objections[0]) with the written plan + options. One CTA.",
+        "copyDirection": "Day 5. Remove the unknown: how the visit goes, in order (no minute-by-minute timings unless the brief gives them), then name and answer the top objection (audience.objections[0]) by talking through the options at the visit (no written plan or price list promised). One CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.booking_link",
@@ -669,7 +669,7 @@
         "name": "Nurture 4 - About the Price",
         "subject": "About the price",
         "templateRef": "email_template.n_email_4",
-        "copyDirection": "Day 14. Handle cost head-on: priced by what is used, conservative treatment costs less than expected, written prices before anything happens, spread-over-months option. No numbers unless the brief has them.",
+        "copyDirection": "Day 14. Handle cost head-on: it depends on what they need, invite them to ask about prices before anything happens; a payment or monthly option only if the brief says one exists. No numbers unless the brief has them.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.booking_link",
@@ -711,7 +711,7 @@
         "name": "Win-back 1 - One Question",
         "subject": "One question, {{contact.first_name}}",
         "templateRef": "email_template.w_email_1",
-        "copyDirection": "Win-back day 0. Acknowledge the gap without guilt; ask the one diagnostic question (what stopped you); promise to fix it or leave them alone. No link; a reply is the CTA.",
+        "copyDirection": "Win-back day 0. Acknowledge the gap without guilt; ask the one diagnostic question (what stopped you); invite them to say what would help. No link; a reply is the CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -724,7 +724,7 @@
         "name": "Win-back 2 - What Changed",
         "subject": "What's changed since you last looked",
         "templateRef": "email_template.w_email_2",
-        "copyDirection": "Win-back day 14. One real reason to look again (new openings, a monthly option, a seasonal fit) from the brief, then what has not changed (free, 30 min, written plan). One CTA.",
+        "copyDirection": "Win-back day 14. One real reason to look again (new openings, a seasonal fit) from the brief, then what has not changed (a conversation, not a decision in the chair; free or a length only if the brief says so). One CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -961,7 +961,7 @@
         "ref": "sms.w_sms_2",
         "name": "Win-back Text 2",
         "templateRef": "sms_template.w_sms_2",
-        "copyDirection": "Win-back day 22. A concrete reason (openings this week) and a YES ask.",
+        "copyDirection": "Win-back day 22. A YES ask to find a time. No availability claim unless the brief gives one.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name"
@@ -1018,7 +1018,7 @@
         "ref": "sms.ns_sms_2",
         "name": "No-Show Text 2",
         "templateRef": "sms_template.ns_sms_2",
-        "copyDirection": "Next day. Owner kept times open; ask for a day.",
+        "copyDirection": "Next day. Offer to find another time; ask for a day. Never claim times were kept open.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.owner_first_name"

package/skills/blueprint/presets/wellness-clinic.md

@@ -10,9 +10,9 @@ The cockpit industry **Wellness clinic** (`wellness-clinic`), the business types
 - **1 pipeline, 10 stages:** New Lead, Replied / Engaged, Booking Link Sent, Trial Booked, Trial Completed, Program Sold, No Program Yet - Follow Up, No Show, Not Interested, Lost / DND. A client's own stage list replaces it; every automation is mapped onto the client's stages (the follow-up workflow carries a `stagePreference` so a "No sale" stage is used).
 - **13 custom fields:** lead source, service interest, body focus areas, goal timeline, screening confirmed, results vary understood, program recommended (names only, no prices), visit outcome, payment method (no text-to-pay), program value, appointment date, and the two SMS consent boxes (transactional and marketing, separate, unchecked).
 - **36 tags, 17 custom values** (trial name, price, deposit, balance, balance link, address, programs; spots left and capacity only with the `launch_event` flag).
-- **Trial calendar:** the calendar answer's length, else the intake's visit length, else 90 minutes; 24 hours' minimum notice, 1 per slot, the daily cap from the intake, and the clinic's screening text as its description. The deposit is a calendar payment product set in the UI (`handoff.deposit_product`). An optional 30-minute Program Consult calendar is built only when `goal.programConsult` is true.
+- **Trial calendar:** the calendar answer's length, else the intake's visit length; with neither, no length is invented and the plan carries a job, "Set the visit length on the <calendar> calendar" (`handoff.calendar_visit_length`), that holds the automations on that calendar until it is ticked. 24 hours' minimum notice, 1 per slot, the daily cap from the intake, and the clinic's own screening list as its description (with no list, only "check with your doctor first"). The deposit is a calendar payment product set in the UI (`handoff.deposit_product`). An optional 30-minute Program Consult calendar is built only when `goal.programConsult` is true.
 - **Trial Request form:** name, email, optional phone, service interest, body focus, two consent boxes.
-- **13 emails, 50 texts, 19 workflows.** A trial price of 0 or Free uses free-trial wording with no price, deposit or balance. A deposit or balance of 0, none or blank counts as none: the deposit-free texts and emails go instead, and the balance workflows, tags and hand-offs are not built. Scarcity or exclusivity wording ("a set number of trial visits a week", "fill up most weeks", "a small number of spots", "before anyone else") is said only when the intake answers Yes to "Do trial spots really run out most weeks?". A No or a blank answer gets the plain version of each of those texts, including the first win-back text. The day-before reminder already asks the client to come 10 minutes early, so the intake's prep question asks only for anything besides that.
+- **13 emails, 50 texts, 19 workflows.** A trial price of 0 or Free uses free-trial wording with no price, deposit or balance. A deposit or balance of 0, none or blank counts as none: the deposit-free texts and emails go instead, and the balance workflows, tags and hand-offs are not built. Scarcity or exclusivity wording ("a set number of trial visits a week", "fill up most weeks", "a small number of spots", "before anyone else") is said only when the intake answers Yes to "Do trial spots really run out most weeks?". A No or a blank answer gets the plain version of each of those texts, including the first win-back text. No message states a visit fact the intake did not give: the visit length is said only when the intake gives one (otherwise the sentence is left out, never filled with a default), and nothing says to arrive 10 minutes early, fill in an intake form, that every visit starts with a consult, that a consult is included, or that every client goes through a screening list. The day-before reminder carries the clinic's own prep answer, or "Bring any questions you have." when there is none.
 
 ## Workflows