@elitedcs/ghl-mcp 3.97.0 → 3.97.2

package/skills/blueprint/presets/local-service.preset.json

@@ -413,116 +413,116 @@
         {
           "ref": "email_template.stl_email_1",
           "name": "Speed to Lead - Instant Email",
-          "subject": "Got your quote request, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for asking {{custom_values.business_name}} about {{offer.summary || the work you asked about}}. I'm {{custom_values.owner_first_name}}, and I see every request that comes in.</p><p style=\"margin:0 0 14px;\">Here's what happens next: in the next minute or two you'll get a text from this number. If this is urgent, reply URGENT and we'll call you right away. If it can wait a day, reply with a photo of the problem and we'll tell you what we're likely looking at before anyone drives out.</p><p style=\"margin:0 0 14px;\">If you'd rather book the estimate visit straight away:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0 0 14px;\">Every quote we give is in writing, itemized, and good for 30 days. No surprises when the invoice comes.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "subject": "Got your request, {{contact.first_name}}",
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for asking {{custom_values.business_name}} about {{offer.summary || the work you asked about}}. I'm {{custom_values.owner_first_name}}.</p><p style=\"margin:0 0 14px;\">Here's what happens next: reply to this email and tell us what's going on. If this is urgent, say so. A photo of the problem helps.</p><p style=\"margin:0 0 14px;\">If you'd rather book the estimate visit straight away:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0 0 14px;\">Not ready to book? Reply with a question.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.stl_email_2",
           "name": "Speed to Lead - 3 Hour Email",
-          "subject": "What a quote from us includes",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're getting a few quotes, here's what to compare. A quote from {{custom_values.business_name}} always includes:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Every line itemized: labor, materials, disposal, permits if any.</li><li style=\"margin:0 0 6px;\">A start date and how long the job takes.</li><li style=\"margin:0 0 6px;\">What's covered by warranty and for how long.</li><li style=\"margin:0 0 6px;\">What's NOT included, in plain words, so nothing is added later.</li></ul><p style=\"margin:0 0 14px;\">If another quote is missing any of those, ask why. That's usually where the surprise ends up.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0 0 14px;\">Or reply with a photo and a sentence about what's going on. I'll tell you honestly what it looks like from here.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "subject": "What to compare before you hire anyone",
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're talking to a few companies, here's what to compare. Before you hire anyone, ask each of them for:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What the price covers: labor, materials, disposal, permits if any.</li><li style=\"margin:0 0 6px;\">A start date and how long the job takes.</li><li style=\"margin:0 0 6px;\">What's covered by warranty and for how long.</li><li style=\"margin:0 0 6px;\">What's NOT included, in plain words.</li></ul><p style=\"margin:0 0 14px;\">If an answer is vague, ask again. That's usually where the surprise ends up.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0 0 14px;\">Or reply with a photo and a sentence about what's going on. I'll tell you honestly what it looks like from here.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_1",
           "name": "Nurture 1 - The Cheapest Quote",
           "subject": "Why the cheapest quote costs the most",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Here's the pattern we see most: three quotes, one is far lower, the homeowner picks it, and the final bill ends up above the highest quote.</p><p style=\"margin:0 0 14px;\">Low quotes are low because something's missing: disposal, permits, the part that only shows up once the old one is off, or the warranty. Nobody's lying; it's just not on the page. You find out on the invoice.</p><p style=\"margin:0 0 14px;\">So when you compare, don't compare the total. Compare what's included. Then ask each of us the same question: \"What could add to this once you start?\" The honest answer is worth more than the low number.</p><p style=\"margin:0 0 14px;\">When you're ready, an estimate visit is here: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">pick a time</a>. The quote is written, itemized, and free.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Here's a common pattern: three quotes, one is far lower, the homeowner picks it, and the final bill ends up above the highest quote.</p><p style=\"margin:0 0 14px;\">Low quotes are low because something's missing: disposal, permits, the part that only shows up once the old one is off, or the warranty. Nobody's lying; it's just not on the page. You find out on the final bill.</p><p style=\"margin:0 0 14px;\">So when you compare, don't compare the total. Compare what's included. Then ask each of us the same question: \"What could add to this once you start?\" The honest answer is worth more than the low number.</p><p style=\"margin:0 0 14px;\">When you're ready, an estimate visit is here: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">pick a time</a>.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_2",
           "name": "Nurture 2 - How the Estimate Works",
           "subject": "How the estimate visit actually works",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">People put off the estimate because they picture a hard sell at the kitchen table. That's not how {{custom_values.business_name}} works:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">We arrive in the window we gave you, or you get a text before it, not after.</li><li style=\"margin:0 0 6px;\">We look at the actual problem and show you what we found, photos included, so you don't have to take our word for it.</li><li style=\"margin:0 0 6px;\">You get a written, itemized quote, usually the same day. You take your time. Nobody pushes for a signature in your driveway.</li></ul><p style=\"margin:0 0 14px;\">The objection we hear most is {{audience.objections[0] || price}}. That's why the quote shows options where there are options: fix what's broken now, or do the fuller job, with the price of each.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">People put off the estimate because they picture a hard sell at the kitchen table. That's not how {{custom_values.business_name}} works:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">You show us the problem, and you can ask us anything about it.</li><li style=\"margin:0 0 6px;\">You take your time. Nobody pushes for a signature in your driveway.</li></ul><p style=\"margin:0 0 14px;\">The objection we hear most is {{audience.objections[0] || price}}. That's why we talk you through the options where there are options: fix what's broken now, or do the fuller job.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_3",
           "name": "Nurture 3 - The Three Questions",
           "subject": "Three questions to ask any contractor",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Whoever you end up hiring, ask them these three before you sign:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Can I see proof of license and insurance? (A yes with paperwork. A \"we're covered\" with nothing to show is a no.)</li><li style=\"margin:0 0 6px;\">Who actually does the work, your crew or a sub? (Either can be fine. You should know before the truck arrives.)</li><li style=\"margin:0 0 6px;\">What happens if it takes longer than quoted? (The answer should be \"the price doesn't change unless you change the job.\")</li></ul><p style=\"margin:0 0 14px;\">Our answers: paperwork on request, you'll know who's on site, and the written price is the price.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0 0 14px;\">Have a question about your specific situation? Reply with a photo. I answer these myself.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Whoever you end up hiring, ask them these three before you sign:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Can I see proof of license and insurance? (A yes with paperwork. A \"we're covered\" with nothing to show is a no.)</li><li style=\"margin:0 0 6px;\">Who actually does the work, your crew or a sub? (Either can be fine. You should know before the truck arrives.)</li><li style=\"margin:0 0 6px;\">What happens if it takes longer than quoted? (The answer should be \"the price doesn't change unless you change the job.\")</li></ul><p style=\"margin:0 0 14px;\">Ask us the same three. You should get a straight answer from anyone you let in the door.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0 0 14px;\">Have a question about your specific situation? Reply with a photo.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_4",
           "name": "Nurture 4 - About the Price",
           "subject": "About the price",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Let's talk about the thing most people are too polite to ask: what is this going to cost?</p><p style=\"margin:0 0 14px;\">The honest answer is \"it depends on what we find\", which is why we don't guess over the phone. What we can promise: the quote is itemized, it shows the repair-only option next to the full-job option where both exist, and payment terms are on the same page. Nothing is added after the fact unless you change the job, and you'd sign for that first.</p><p style=\"margin:0 0 14px;\">If you have a budget in mind, tell us at the estimate. It's easier to design the job to the budget than to argue about it after.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Get my written quote</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Let's talk about the thing most people are too polite to ask: what is this going to cost?</p><p style=\"margin:0 0 14px;\">The honest answer is \"it depends on what we find\", which is why we don't guess over the phone. What we can do: look at it properly, then talk you through the options, including a repair-only option next to the fuller job where both exist.</p><p style=\"margin:0 0 14px;\">If you have a budget in mind, tell us at the estimate. It's easier to design the job to the budget than to argue about it after.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_5",
           "name": "Nurture 5 - What a Small Problem Becomes",
           "subject": "What a small problem turns into",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Most of the big jobs we do started as small ones somebody meant to get to.</p><p style=\"margin:0 0 14px;\">That's not a scare tactic; it's just how houses work. A small leak, a unit that's working a bit harder than it should, a patch that's been \"fine for now\": each one has a cheap window and an expensive window. The estimate tells you which window you're in.</p><p style=\"margin:0 0 14px;\">You don't have to do anything today. An hour of our time gets you a written answer you can sit on for 30 days.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Most of the big jobs we do started as small ones somebody meant to get to.</p><p style=\"margin:0 0 14px;\">That's not a scare tactic; it's just how houses work. A small leak, a unit that's working a bit harder than it should, a patch that's been \"fine for now\": each one has a cheap window and an expensive window. The estimate tells you which window you're in.</p><p style=\"margin:0 0 14px;\">You don't have to do anything today. An estimate visit tells you where things stand, and you can take your time deciding.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_6",
           "name": "Nurture 6 - Everything in One Place",
           "subject": "Everything you need to decide, in one place",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're still weighing it up, here is everything in one place:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What: a free estimate visit from {{custom_values.business_name}} with a written, itemized quote, usually the same day, good for 30 days.</li><li style=\"margin:0 0 6px;\">Where: {{business.location || our service area}}.</li><li style=\"margin:0 0 6px;\">The quote includes: labor, materials, disposal, permits, timeline, warranty, and what's excluded.</li><li style=\"margin:0 0 6px;\">Our rule: the written price is the price unless you change the job.</li><li style=\"margin:0 0 6px;\">Book, cancel or move your estimate any time: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">your booking link</a>.</li></ul><p style=\"margin:0 0 14px;\">If the answer is \"not now\", that's fine. Reply with the word later and I'll stop the emails and check in next season.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're still weighing it up, here is everything in one place:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What: an estimate visit from {{custom_values.business_name}} to look at the problem and talk you through your options.</li><li style=\"margin:0 0 6px;\">Where: {{business.location || our service area}}.</li><li style=\"margin:0 0 6px;\">Book, cancel or move your estimate any time: <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">your booking link</a>.</li></ul><p style=\"margin:0 0 14px;\">If the answer is \"not now\", that's fine. Reply with the word later and I'll stop the emails.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_1",
           "name": "Win-back 1 - One Question",
           "subject": "One question, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">A while back you asked {{custom_values.business_name}} for a quote, and then things went quiet. That happens; sometimes the problem gets fixed, sometimes it just stops being loud.</p><p style=\"margin:0 0 14px;\">One question, and an honest answer is all I need: what stopped you? Went with someone else, price, timing, or fixed it yourself?</p><p style=\"margin:0 0 14px;\">Reply with a word or two. If it's something we can fix, I'll fix it. If it's done, congratulations, and I'll leave you alone.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">A while back you got in touch with {{custom_values.business_name}}, and then things went quiet. That happens; sometimes the problem gets fixed, sometimes it just stops being loud.</p><p style=\"margin:0 0 14px;\">One question, and an honest answer is all I need: what stopped you? Went with someone else, price, timing, or fixed it yourself?</p><p style=\"margin:0 0 14px;\">Reply with a word or two. If it's something we can fix, tell me. If it's done, congratulations, and I'll leave you alone.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_2",
           "name": "Win-back 2 - Before the Season Turns",
           "subject": "Before the season turns",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Quick heads-up from {{custom_values.business_name}}: our calendar is open now and fills once the season turns. If {{offer.summary || the work you asked about}} is still on your list, this is the cheap, unhurried window to get it looked at.</p><p style=\"margin:0 0 14px;\">Nothing's changed about how we work: free estimate visit, written itemized quote, good for 30 days, no pressure in the driveway.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book while the calendar is open</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Quick note from {{custom_values.business_name}}: if {{offer.summary || the work you asked about}} is still on your list, you can pick a time to get it looked at.</p><p style=\"margin:0 0 14px;\">Nothing's changed about how we work: we look first, talk you through the options, and there's no pressure in the driveway.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book while the calendar is open</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_3",
           "name": "Win-back 3 - The Door Stays Open",
           "subject": "The door stays open",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">This is the last automatic email you'll get from me. I'd rather you hear from a person when the time is right than from a sequence.</p><p style=\"margin:0 0 14px;\">The free estimate doesn't expire. When you're ready, the link below works, and so does replying to this email, photo attached.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book when you're ready</a></p><p style=\"margin:0 0 14px;\">Thanks for considering us. And whoever you hire: get it itemized, in writing, before they start.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">This is the last automatic email you'll get from me. I'd rather you hear from a person when the time is right than from a sequence.</p><p style=\"margin:0 0 14px;\">There's no deadline. When you're ready, the link below works, and so does replying to this email, photo attached.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book when you're ready</a></p><p style=\"margin:0 0 14px;\">Thanks for considering us. And whoever you hire: ask what the price covers before they start.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.appt_confirm_email",
           "name": "Estimate Confirmed",
           "subject": "Confirmed, {{contact.first_name}}: your estimate visit",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Your estimate visit with {{custom_values.business_name}} is confirmed for {{appointment.start_time}} at the address you gave us.</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Please make sure we can get to the area (gate, dog, attic hatch, that sort of thing).</li><li style=\"margin:0 0 6px;\">If you have photos from when it started, or a previous quote, have them handy.</li><li style=\"margin:0 0 6px;\">If you have a budget in mind, tell us. We'll quote to it where we can.</li></ul><p style=\"margin:0 0 14px;\">You'll get a written, itemized quote, usually the same day. Need to move the visit? <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">Reschedule here</a> or reply to this email.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Your estimate visit with {{custom_values.business_name}} is confirmed for {{appointment.start_time}} at the address you gave us.</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Please make sure we can get to the area (gate, dog, attic hatch, that sort of thing).</li><li style=\"margin:0 0 6px;\">If you have photos from when it started, or a previous quote, have them handy.</li><li style=\"margin:0 0 6px;\">If you have a budget in mind, tell us.</li></ul><p style=\"margin:0 0 14px;\">Need to move the visit? <a href=\"{{custom_values.booking_link}}\" style=\"color:#1a56db;text-decoration:underline;\">Reschedule here</a> or reply to this email.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.appt_prep_email",
           "name": "Estimate Prep (day before)",
           "subject": "Tomorrow: 3 things that make the estimate quicker",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">See you tomorrow at {{appointment.start_time}}. Three small things that make the visit quicker and the quote more accurate:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Clear a path to the problem area so we can measure and photograph it properly.</li><li style=\"margin:0 0 6px;\">Note when it started and anything that makes it better or worse.</li><li style=\"margin:0 0 6px;\">Decide the one question you most want answered. We'll start there.</li></ul><p style=\"margin:0 0 14px;\">Running late or need to move it? Reply to this email or call {{custom_values.business_phone}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">See you tomorrow at {{appointment.start_time}}. Three small things that make the visit quicker and more useful:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Clear a path to the problem area so we can measure and photograph it properly.</li><li style=\"margin:0 0 6px;\">Note when it started and anything that makes it better or worse.</li><li style=\"margin:0 0 6px;\">Decide the one question you most want answered. We'll start there.</li></ul><p style=\"margin:0 0 14px;\">Running late or need to move it? Reply to this email or call {{custom_values.business_phone}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.ns_email_1",
           "name": "No-Show 1 - We Missed You",
           "subject": "We missed you, {{contact.first_name}} (no guilt)",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">We came by for the estimate today and couldn't connect. It happens; nobody here is bothered.</p><p style=\"margin:0 0 14px;\">The free estimate is still yours. Pick a new time whenever it suits, and if something changed, reply and tell me. I'd rather know than guess.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Rebook my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">We came by for the estimate today and couldn't connect. It happens; nobody here is bothered.</p><p style=\"margin:0 0 14px;\">The offer still stands. Pick a new time whenever it suits, and if something changed, reply and tell me. I'd rather know than guess.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Rebook my estimate</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.ns_email_2",
           "name": "No-Show 2 - Still Want This?",
-          "subject": "Still want the quote?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Quick and honest: if the timing is wrong, say so and I'll check back next season. If you still want a written quote, the calendar is open and the visit is still free.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick a new time</a></p><p style=\"margin:0 0 14px;\">Either way, thanks for considering {{custom_values.business_name}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "subject": "Still want us to take a look?",
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Quick and honest: if the timing is wrong, say so and I'll check back next season. If you still want us to take a look, the calendar is open.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick a new time</a></p><p style=\"margin:0 0 14px;\">Either way, thanks for considering {{custom_values.business_name}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.quote_email_1",
           "name": "Quote Follow-up - Day 3 Email",
           "subject": "Any questions on your quote, {{contact.first_name}}?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You have had the quote from {{custom_values.business_name}} for a few days, so this is a short check-in rather than a push.</p><p style=\"margin:0 0 14px;\">Three things people usually ask at this point: what is included, what can wait, and how payment works. Reply with any of those and I will answer plainly.</p><p style=\"margin:0 0 14px;\">If you would rather talk it through, pick a time here:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book a quick call</a></p><p style=\"margin:0 0 14px;\">No pressure either way. The numbers stand for 30 days.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You have had the quote from {{custom_values.business_name}} for a few days, so this is a short check-in rather than a push.</p><p style=\"margin:0 0 14px;\">Three things people usually ask at this point: what is included, what can wait, and how payment works. Reply with any of those and I will answer plainly.</p><p style=\"margin:0 0 14px;\">If you would rather talk it through, pick a time here:</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book a quick call</a></p><p style=\"margin:0 0 14px;\">No pressure either way.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.review_email_1",
           "name": "Review Request - Email",
           "subject": "One minute for a review, {{contact.first_name}}?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you again for your appointment with {{custom_values.business_name}} this week.</p><p style=\"margin:0 0 14px;\">If it went well, a short review is the most useful thing you could do for us. It takes about a minute and it is how the next person decides to trust us.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Leave a review</a></p><p style=\"margin:0 0 14px;\">If anything was not right, reply to this email instead and I will fix it personally.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you again for your appointment with {{custom_values.business_name}} this week.</p><p style=\"margin:0 0 14px;\">If it went well, a short review is the most useful thing you could do for us. It takes about a minute and it is how the next person decides to trust us.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Leave a review</a></p><p style=\"margin:0 0 14px;\">If anything was not right, reply to this email instead and tell us.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         }
       ],
       "sms": [
         {
           "ref": "sms_template.stl_sms_1",
           "name": "Speed to Lead - Instant Text",
-          "body": "Hi {{contact.first_name}}, it's {{custom_values.owner_first_name}} at {{custom_values.business_name}}. Got your quote request. Quick one: is this urgent today, or can it wait for a scheduled visit? Reply STOP to opt out."
+          "body": "Hi {{contact.first_name}}, it's {{custom_values.owner_first_name}} at {{custom_values.business_name}}. Got your request. Quick one: is this urgent today, or can it wait for a scheduled visit? Reply STOP to opt out."
         },
         {
           "ref": "sms_template.stl_sms_2",
           "name": "Speed to Lead - 20 Minute Text",
-          "body": "{{contact.first_name}}, if you can text me a photo of the problem I'll tell you what we're likely looking at before anyone drives out. Or book the estimate here: {{custom_values.booking_link}}"
+          "body": "{{contact.first_name}}, if you can text me a photo of the problem, it helps us get ready. Or book the estimate here: {{custom_values.booking_link}}"
         },
         {
           "ref": "sms_template.stl_sms_3",
@@ -532,7 +532,7 @@
         {
           "ref": "sms_template.mc_sms_1",
           "name": "Missed Call - Instant Text-Back",
-          "body": "Hi, it's {{custom_values.business_name}}. Sorry we missed your call. If it's an emergency, reply URGENT and we'll call right back. Otherwise, what's going on? Reply STOP to opt out."
+          "body": "Hi, it's {{custom_values.business_name}}. Sorry we missed your call. If it's an emergency, say so in your reply. Otherwise, what's going on? Reply STOP to opt out."
         },
         {
           "ref": "sms_template.mc_sms_2",
@@ -547,22 +547,22 @@
         {
           "ref": "sms_template.n_sms_2",
           "name": "Nurture Text 2 - Free Tip",
-          "body": "Tip from {{custom_values.business_name}}: ask every contractor the same question: \"What could add to this quote once you start?\" The honest ones have an answer. Want our 5-question checklist for comparing quotes? Reply YES."
+          "body": "Tip from {{custom_values.business_name}}: ask every contractor the same question: \"What could add to this quote once you start?\" The honest ones have an answer. Questions about yours? Reply here."
         },
         {
           "ref": "sms_template.n_sms_3",
           "name": "Nurture Text 3 - Midpoint",
-          "body": "{{contact.first_name}}, it's {{custom_values.owner_first_name}}. Still thinking about {{offer.summary || the work you asked about}}? I have a couple of estimate slots this week. Want one, or should I check back next month?"
+          "body": "{{contact.first_name}}, it's {{custom_values.owner_first_name}}. Still thinking about {{offer.summary || the work you asked about}}? Want me to find you a time this week, or should I check back next month?"
         },
         {
           "ref": "sms_template.n_sms_4",
           "name": "Nurture Text 4 - Any Question",
-          "body": "Hi {{contact.first_name}}, {{custom_values.owner_first_name}} here. No pitch, just checking: did you get your question answered? If not, send it here (a photo helps) and I'll reply personally."
+          "body": "Hi {{contact.first_name}}, {{custom_values.owner_first_name}} here. No pitch, just checking: did you get your question answered? If not, send it here (a photo helps) and I'll reply."
         },
         {
           "ref": "sms_template.n_sms_5",
           "name": "Nurture Text 5 - Last Direct Ask",
-          "body": "{{contact.first_name}}, last one from me at {{custom_values.business_name}}. If you want a written quote this month, reply YES and I'll send two estimate times. If not, no hard feelings. Reply STOP to opt out."
+          "body": "{{contact.first_name}}, last one from me at {{custom_values.business_name}}. If you want an estimate visit this month, reply YES and I'll send two times. If not, no hard feelings. Reply STOP to opt out."
         },
         {
           "ref": "sms_template.w_sms_1",
@@ -572,7 +572,7 @@
         {
           "ref": "sms_template.w_sms_2",
           "name": "Win-back Text 2",
-          "body": "{{contact.first_name}}, our calendar is open this week before the season picks up. Want a free estimate slot? Reply YES and I'll hold one. {{custom_values.business_name}}"
+          "body": "{{contact.first_name}}, still want it looked at? Reply YES and I'll find you an estimate time. {{custom_values.business_name}}"
         },
         {
           "ref": "sms_template.appt_confirm_sms",
@@ -597,7 +597,7 @@
         {
           "ref": "sms_template.ns_sms_2",
           "name": "No-Show Text 2",
-          "body": "{{contact.first_name}}, {{custom_values.owner_first_name}} here. I kept a couple of estimate slots open for you this week. Want one? Reply with a day that works."
+          "body": "{{contact.first_name}}, {{custom_values.owner_first_name}} here. We'd be glad to find you another estimate time. Want one? Reply with a day that works."
         },
         {
           "ref": "sms_template.quote_sms_1",
@@ -621,9 +621,9 @@
       {
         "ref": "email.stl_email_1",
         "name": "Speed to Lead - Instant Email",
-        "subject": "Got your quote request, {{contact.first_name}}",
+        "subject": "Got your request, {{contact.first_name}}",
         "templateRef": "email_template.stl_email_1",
-        "copyDirection": "Instant. Who I am, what they asked for, what happens next (a text; if urgent reply URGENT), the photo ask, the estimate booking CTA, the written-quote promise. Tone: brief.voice.threeWords. If brief.voice.signatureLine exists, insert it verbatim as its own paragraph right after the greeting.",
+        "copyDirection": "Instant. Who I am, what they asked for, what happens next (a reply invitation; if urgent, say so in the reply; promise no text and no call-back time), the photo ask, the estimate booking CTA, a reply invitation. Promise no quote, quote term or validity period. Tone: brief.voice.threeWords. If brief.voice.signatureLine exists, insert it verbatim as its own paragraph right after the greeting.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -635,9 +635,9 @@
       {
         "ref": "email.stl_email_2",
         "name": "Speed to Lead - 3 Hour Email",
-        "subject": "What a quote from us includes",
+        "subject": "What to compare before you hire anyone",
         "templateRef": "email_template.stl_email_2",
-        "copyDirection": "Second touch, 3 hours in. What a written quote from us includes (itemized, materials, timeline, warranty, what is excluded), why that matters when comparing, CTA, reply invitation.",
+        "copyDirection": "Second touch, 3 hours in. What to ask any company for before hiring (what the price covers, timeline, warranty, what is excluded), as advice to the reader, never a promise about our own quote. CTA, reply invitation.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -665,7 +665,7 @@
         "name": "Nurture 2 - How the Estimate Works",
         "subject": "How the estimate visit actually works",
         "templateRef": "email_template.n_email_2",
-        "copyDirection": "Day 5. Remove the unknown: the estimate visit step by step (arrive, look, explain, written quote), how long, no pressure to sign on the spot. Name and answer the top objection. One CTA.",
+        "copyDirection": "Day 5. Remove the unknown: the estimate visit step by step (arrive, look, explain the options), no pressure to sign on the spot. Name and answer the top objection. One CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -693,7 +693,7 @@
         "name": "Nurture 4 - About the Price",
         "subject": "About the price",
         "templateRef": "email_template.n_email_4",
-        "copyDirection": "Day 14. Handle cost head-on: itemized, options, deposit and payment terms in writing, financing only if the brief says it exists. No numbers unless the brief has them.",
+        "copyDirection": "Day 14. Handle cost head-on: it depends on what we find, so we talk through the options at the visit; financing or payment terms only if the brief says they exist. No numbers unless the brief has them. Never promise a written or itemized quote or how long one is good for.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.booking_link",
@@ -721,7 +721,7 @@
         "name": "Nurture 6 - Everything in One Place",
         "subject": "Everything you need to decide, in one place",
         "templateRef": "email_template.n_email_6",
-        "copyDirection": "Day 27. The decision sheet: what the estimate is, service area, what the quote includes, our rule, how to book or move. Offer the \"later\" out. One CTA.",
+        "copyDirection": "Day 27. The decision sheet: what the estimate visit is, service area, how to book or move. Offer the \"later\" out. One CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -735,7 +735,7 @@
         "name": "Win-back 1 - One Question",
         "subject": "One question, {{contact.first_name}}",
         "templateRef": "email_template.w_email_1",
-        "copyDirection": "Win-back day 0. Acknowledge the gap without guilt; ask what stopped them (went with someone else, price, timing, fixed it yourself); promise to fix it or leave them alone.",
+        "copyDirection": "Win-back day 0. Acknowledge the gap without guilt; ask what stopped them (went with someone else, price, timing, fixed it yourself); invite them to say what would help.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -776,7 +776,7 @@
         "name": "Estimate Confirmed",
         "subject": "Confirmed, {{contact.first_name}}: your estimate visit",
         "templateRef": "email_template.appt_confirm_email",
-        "copyDirection": "On booking. Date/time via {{appointment.start_time}}, the address on file, what to have ready (access, photos, budget), what they get (written quote), how to move it.",
+        "copyDirection": "On booking. Date/time via {{appointment.start_time}}, the address on file, what to have ready (access, photos, budget), how to move it.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -805,7 +805,7 @@
         "name": "No-Show 1 - We Missed You",
         "subject": "We missed you, {{contact.first_name}} (no guilt)",
         "templateRef": "email_template.ns_email_1",
-        "copyDirection": "Same day. Zero guilt (nobody home / no access), the estimate is still free, rebook CTA, invite the honest reason.",
+        "copyDirection": "Same day. Zero guilt (nobody home / no access), the offer to rebook still stands, rebook CTA, invite the honest reason.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.booking_link",
@@ -817,7 +817,7 @@
       {
         "ref": "email.ns_email_2",
         "name": "No-Show 2 - Still Want This?",
-        "subject": "Still want the quote?",
+        "subject": "Still want us to take a look?",
         "templateRef": "email_template.ns_email_2",
         "copyDirection": "Day 4 after the no-show. Honest binary: wrong timing or still want it. One CTA, gracious close.",
         "mergeTags": [
@@ -874,7 +874,7 @@
         "ref": "sms.stl_sms_2",
         "name": "Speed to Lead - 20 Minute Text",
         "templateRef": "sms_template.stl_sms_2",
-        "copyDirection": "20 minutes in. Ask for a photo (saves a trip), offer the estimate link.",
+        "copyDirection": "20 minutes in. Ask for a photo (it helps us get ready), offer the estimate link.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.booking_link"
@@ -896,7 +896,7 @@
         "ref": "sms.mc_sms_1",
         "name": "Missed Call - Instant Text-Back",
         "templateRef": "sms_template.mc_sms_1",
-        "copyDirection": "Seconds after a missed inbound call. Apologize, URGENT keyword for emergencies, ask what is going on, STOP line.",
+        "copyDirection": "Seconds after a missed inbound call. Apologize, ask them to say so if it is an emergency (promise no call-back time), ask what is going on, STOP line.",
         "mergeTags": [
           "custom_values.business_name"
         ],
@@ -940,7 +940,7 @@
         "ref": "sms.n_sms_3",
         "name": "Nurture Text 3 - Midpoint",
         "templateRef": "sms_template.n_sms_3",
-        "copyDirection": "Day 15. Personal, from the owner; binary: an estimate slot this week or check back next month.",
+        "copyDirection": "Day 15. Personal, from the owner; binary: find an estimate time this week or check back next month. Never claim slots are free.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.owner_first_name"
@@ -985,7 +985,7 @@
         "ref": "sms.w_sms_2",
         "name": "Win-back Text 2",
         "templateRef": "sms_template.w_sms_2",
-        "copyDirection": "Win-back day 22. Concrete seasonal reason (calendar open now) and a YES ask.",
+        "copyDirection": "Win-back day 22. A YES ask to find a time. No availability or season claim unless the brief gives one.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name"
@@ -1042,7 +1042,7 @@
         "ref": "sms.ns_sms_2",
         "name": "No-Show Text 2",
         "templateRef": "sms_template.ns_sms_2",
-        "copyDirection": "Next day. Owner kept slots open; ask for a day.",
+        "copyDirection": "Next day. Offer to find another time; ask for a day. Never claim slots were kept open.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.owner_first_name"

package/skills/blueprint/presets/med-spa.md

@@ -64,7 +64,7 @@ Every hand-off is `add_contact_tag` + a `contact_tag` trigger. Both halves are l
 
 
 ## Copy notes
-Written for the fear that drives every med-spa lead: looking "done". The through-line is "refreshed, not overdone": treat less first, adjust at two weeks, written plan with prices before anything happens. Texts ask one-word questions (lines / volume / texture; mornings / afternoons; YES / later). Price is handled head-on on day 14, cost of waiting on day 20, and the decision sheet on day 27. No client results are claimed; the build stage adds real ones only if the brief supplies them.
+Written for the fear that drives every med-spa lead: looking "done". The through-line is "refreshed, not overdone": treat less first, adjust at two weeks, options talked through before anything happens (no written plan or price list is promised). Texts ask one-word questions (lines / volume / texture; mornings / afternoons; YES / later). Price is handled head-on on day 14, cost of waiting on day 20, and the decision sheet on day 27. No client results are claimed; the build stage adds real ones only if the brief supplies them.
 
 ## v2.1.0 (2026-09-15)