@elitedcs/ghl-mcp 3.96.0 → 3.97.1

package/skills/blueprint/presets/wellness-clinic.preset.json

@@ -3,7 +3,7 @@
   "presetVersion": "1.0.0",
   "schemaVersion": "0.1",
   "title": "Wellness Clinic",
-  "description": "A trial-to-program system for red light, body contouring, IV, peptide, longevity and recovery clinics, built from live wellness trial accounts (read 2026-09-29). Patient Journey pipeline (10 stages), a 90-minute trial calendar with 24 hours' notice and a deposit, an A2P-ready trial form with two separate consent boxes, and 19 workflows: Speed to Lead (booking link in seconds, 4 and 24 hour nudges), Missed Call Text-Back, Lead Nurture (31 days), Win-back (31 days, led by the best-performing real first text), exact-match N / STOP / TEAM / BOOK reply routing, trial booking, reminders, balance, cancel and no-show rescue, the 72-hour program follow-up, program confirmation and a review request. Real copy wherever a live account had it; everything else marked proposed. No health or weight claims, no named testimonials, no text-to-pay for programs.",
+  "description": "A trial-to-program system for red light, body contouring, IV, peptide, longevity and recovery clinics, built from live wellness trial accounts (read 2026-09-29). Patient Journey pipeline (10 stages), a trial calendar as long as the intake's visit length with 24 hours' notice and a deposit, an A2P-ready trial form with two separate consent boxes, and 19 workflows: Speed to Lead (booking link in seconds, 4 and 24 hour nudges), Missed Call Text-Back, Lead Nurture (31 days), Win-back (31 days, led by the best-performing real first text), exact-match N / STOP / TEAM / BOOK reply routing, trial booking, reminders, balance, cancel and no-show rescue, the 72-hour program follow-up, program confirmation and a review request. Real copy wherever a live account had it; everything else marked proposed. No health or weight claims, no named testimonials, no text-to-pay for programs.",
   "default": false,
   "selectors": {
     "businessTypes": [
@@ -597,8 +597,8 @@
         "conditionalOn": "goal.bookingNeeded == true",
         "name": "{{business.name}} Trial Session || Trial Session",
         "calendarType": "round_robin",
-        "_slotDuration": "Carry the appointment length from the brief (brief.calendars[].durationMinutes, or the words in the calendar answer) onto slotDuration. Next comes the intake's visit length (offer.visitMinutes); the live trial calendar's 90 minutes applies ONLY when neither gives a length.",
-        "slotDuration": "{{offer.visitMinutes}} || 90",
+        "_slotDuration": "Carry the appointment length from the brief (brief.calendars[].durationMinutes, or the words in the calendar answer) onto slotDuration. Next comes the intake's visit length (offer.visitMinutes). With neither, no length is invented: the calendar is left without one and the plan carries a job to set it (handoff.calendar_visit_length), which holds the automations on that calendar until it is ticked.",
+        "slotDuration": "{{offer.visitMinutes}} || ",
         "slotDurationUnit": "mins",
         "slotBuffer": 0,
         "appointmentPerSlot": 1,
@@ -606,8 +606,8 @@
         "allowBookingAfter": 24,
         "allowBookingAfterUnit": "hours",
         "_bookingNotice": "24 hours' minimum notice: the live trial calendar's prep window (hydration, no alcohol). Daily cap from the intake (offer.dailyCap); omitted when not given.",
-        "description": "Every client is screened at the visit. Not recommended for anyone with: {{offer.contraindications || the conditions on our screening list}}. If you're not sure it suits you, check with your doctor first. Booking means you'll fill in our intake form and waiver when you arrive.",
-        "_descriptionSource": "PATTERN: a live trial calendar shows its screening list and waiver note on the booking page; the clinic's own list comes from the intake and must match the form and anything a bot says (handoff.contraindications).",
+        "description": "Not recommended for anyone with: {{offer.contraindications}}. If you're not sure it suits you, check with your doctor first. || If you're not sure it suits you, check with your doctor first.",
+        "_descriptionSource": "PATTERN: a live trial calendar shows its screening list on the booking page; the clinic's own list comes from the intake and must match the form and anything a bot says (handoff.contraindications). With no list, only the check-with-your-doctor line is shown. No screening-at-the-visit, intake-form or waiver claim: no intake answer gives them.",
         "teamMemberRefs": [
           "user.owner"
         ],
@@ -727,7 +727,7 @@
           "conditionalOn": "offer.depositAmount is set",
           "_source": "[NO REAL SOURCE: proposed] The live accounts send no email. Med-spa instant-email structure, trial facts from the live booking texts.",
           "subject": "Your {{custom_values.trial_name}} link, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for reaching out to {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}, and I read every one of these myself.</p><p style=\"margin:0 0 14px;\">Here's how the {{custom_values.trial_name}} works: you pick a time, a ${{custom_values.deposit_amount}} deposit holds it, and the deposit comes off your ${{custom_values.trial_price}} visit. Every visit starts with a consult, and we answer all of your questions before anything begins.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">If you'd rather ask something first, reply to this email. A real person answers.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for reaching out to {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}.</p><p style=\"margin:0 0 14px;\">Here's how the {{custom_values.trial_name}} works: you pick a time, a ${{custom_values.deposit_amount}} deposit holds it, and the deposit comes off your ${{custom_values.trial_price}} visit.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">If you'd rather ask something first, reply to this email. A real person answers.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.stl_email_1b",
@@ -735,14 +735,14 @@
           "conditionalOn": "offer.depositAmount is not set && offer.trialFree != true",
           "_source": "[NO REAL SOURCE: proposed] As stl_email_1, for a clinic that takes no deposit.",
           "subject": "Your {{custom_values.trial_name}} link, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for reaching out to {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}, and I read every one of these myself.</p><p style=\"margin:0 0 14px;\">Here's how the {{custom_values.trial_name}} works: you pick a time, and you pay the ${{custom_values.trial_price}} at your visit. Every visit starts with a consult, and we answer all of your questions before anything begins.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">If you'd rather ask something first, reply to this email. A real person answers.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for reaching out to {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}.</p><p style=\"margin:0 0 14px;\">Here's how the {{custom_values.trial_name}} works: you pick a time, and you pay the ${{custom_values.trial_price}} at your visit.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">If you'd rather ask something first, reply to this email. A real person answers.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_1",
           "name": "Nurture Email 1 - What Happens At Your Visit",
-          "_source": "[NO REAL SOURCE: proposed] Visit facts (arrive 10 minutes early, intake form, consult first, 90 minutes) come from the live confirmation text and the live offer page.",
+          "_source": "[NO REAL SOURCE: proposed] The visit length is the intake's own answer (offer.visitMinutes). With no answer the length is not said: the second version (after ||) invites a question instead. Nothing about arriving early, an intake form or a consult is said, because no intake answer gives it.",
           "subject": "What happens at your first visit",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">People put off a first visit because they don't know what's inside the door. So here it is:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">You arrive about 10 minutes early and fill in a short intake form.</li><li style=\"margin:0 0 6px;\">We start with a consult: what you want, what you've tried, and whether the {{custom_values.trial_name}} is right for you.</li><li style=\"margin:0 0 6px;\">Then your session, with time at the end for questions.</li><li style=\"margin:0 0 6px;\">Plan for about {{offer.visitMinutes || 90}} minutes in total.</li></ul><p style=\"margin:0 0 14px;\">There's no pressure to buy anything at the visit. If a program makes sense for you, we'll explain the options and you can take them home.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my visit</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">People put off a first visit because they don't know what to expect. So here is the main thing: allow about {{offer.visitMinutes}} minutes in total, and bring any questions you have.</p><p style=\"margin:0 0 14px;\">There's no pressure to buy anything at the visit. If a program makes sense for you, we'll explain the options and you can take them home.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my visit</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div> || <div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">People put off a first visit because they don't know what to expect. The simplest fix is to ask: reply to this email with any question about the visit, and we'll answer it.</p><p style=\"margin:0 0 14px;\">There's no pressure to buy anything at the visit. If a program makes sense for you, we'll explain the options and you can take them home.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my visit</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_2",
@@ -763,9 +763,9 @@
         {
           "ref": "email_template.n_email_3",
           "name": "Nurture Email 3 - Is It Right For You",
-          "_source": "[NO REAL SOURCE: proposed] Screening and results-vary wording follow the pattern of a live calendar's screening note and the claims rule.",
+          "_source": "[NO REAL SOURCE: proposed] The screening list is the clinic's own intake answer (offer.contraindications); with no answer, the second version (after ||) gives plain check-with-your-physician advice. Results-vary wording follows the claims rule.",
           "subject": "Is it right for you?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">A fair question before any first visit: is this right for me?</p><p style=\"margin:0 0 14px;\">That's exactly what the consult at the start of your {{custom_values.trial_name}} is for. We go through a short screening list with every client, and if anything on it applies to you, we'll tell you honestly and suggest you check with your physician first.</p><p style=\"margin:0 0 14px;\">Results vary from person to person, and we'll never promise you a number.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my consult and visit</a></p><p style=\"margin:0 0 14px;\">Questions first? Reply to this email and I'll answer personally.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">A fair question before any first visit: is this right for me?</p><p style=\"margin:0 0 14px;\">The {{custom_values.trial_name}} is not recommended for anyone with: {{offer.contraindications}}. If anything on that list applies to you, or you're not sure, check with your physician before you book.</p><p style=\"margin:0 0 14px;\">Results vary from person to person, and we'll never promise you a number.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my visit</a></p><p style=\"margin:0 0 14px;\">Questions first? Reply to this email and I'll answer.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div> || <div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">A fair question before any first visit: is this right for me?</p><p style=\"margin:0 0 14px;\">If you're not sure it suits you, check with your physician before you book.</p><p style=\"margin:0 0 14px;\">Results vary from person to person, and we'll never promise you a number.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Book my visit</a></p><p style=\"margin:0 0 14px;\">Questions first? Reply to this email and I'll answer.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_1",
@@ -781,7 +781,7 @@
           "conditionalOn": "offer.trialFree == true",
           "_source": "[NO REAL SOURCE: proposed] Free-trial version of the instant email.",
           "subject": "Your {{custom_values.trial_name}} link, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for reaching out to {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}, and I read every one of these myself.</p><p style=\"margin:0 0 14px;\">Here's how the {{custom_values.trial_name}} works: you pick a time, and your first visit is free. Every visit starts with a consult, and we answer all of your questions before anything begins.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">If you'd rather ask something first, reply to this email. A real person answers.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thanks for reaching out to {{custom_values.business_name}}. I'm {{custom_values.owner_first_name}}.</p><p style=\"margin:0 0 14px;\">Here's how the {{custom_values.trial_name}} works: you pick a time, and your first visit is free.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.booking_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Pick my time</a></p><p style=\"margin:0 0 14px;\">If you'd rather ask something first, reply to this email. A real person answers.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_2f",
@@ -802,9 +802,9 @@
         {
           "ref": "email_template.appt_confirm_email",
           "name": "Trial Confirmed Email",
-          "_source": "[NO REAL SOURCE: proposed] The live account confirms by text only. Facts from the live confirmation text.",
+          "_source": "[NO REAL SOURCE: proposed] The live account confirms by text only. When and where from the booking; how long only from the intake's visit length (the version after || leaves it out).",
           "subject": "Confirmed: your {{custom_values.trial_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You're booked in for the {{custom_values.trial_name}} with {{custom_values.business_name}} on {{appointment.start_time}}.</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Where: {{custom_values.business_address}}</li><li style=\"margin:0 0 6px;\">How long: about {{offer.visitMinutes || 90}} minutes</li><li style=\"margin:0 0 6px;\">Arrive: 10 minutes ahead, to fill in a brief intake form</li></ul><p style=\"margin:0 0 14px;\">Need to move it? Just reply here, or phone {{custom_values.business_phone}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You're booked in for the {{custom_values.trial_name}} with {{custom_values.business_name}} on {{appointment.start_time}}.</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Where: {{custom_values.business_address}}</li><li style=\"margin:0 0 6px;\">How long: about {{offer.visitMinutes}} minutes</li></ul><p style=\"margin:0 0 14px;\">Need to move it? Just reply here, or phone {{custom_values.business_phone}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div> || <div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You're booked in for the {{custom_values.trial_name}} with {{custom_values.business_name}} on {{appointment.start_time}}.</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Where: {{custom_values.business_address}}</li></ul><p style=\"margin:0 0 14px;\">Need to move it? Just reply here, or phone {{custom_values.business_phone}}.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.ns_email_1",
@@ -818,7 +818,7 @@
           "name": "Review Request - Email",
           "_source": "[NO REAL SOURCE: proposed] No review request exists in any account read. Med-spa shape; never incentivized.",
           "subject": "One minute for a review, {{contact.first_name}}?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you for choosing {{custom_values.business_name}}.</p><p style=\"margin:0 0 14px;\">If your experience has been good, a short review is the most useful thing you could do for us. It takes about a minute and it's how the next person decides to trust us.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Leave a review</a></p><p style=\"margin:0 0 14px;\">If anything hasn't been right, reply to this email instead and I'll fix it personally.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you for choosing {{custom_values.business_name}}.</p><p style=\"margin:0 0 14px;\">If your experience has been good, a short review is the most useful thing you could do for us. It takes about a minute and it's how the next person decides to trust us.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Leave a review</a></p><p style=\"margin:0 0 14px;\">If anything hasn't been right, reply to this email instead and tell us.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         }
       ],
       "sms": [
@@ -887,7 +887,7 @@
           "name": "Nurture Text 2 - Talked Yourself Out Of It",
           "_kind": "marketing",
           "_source": "PATTERN: live red-light trial account. Drip text that names the hesitation and lowers the risk, with a YES for info ask.",
-          "body": "{{contact.first_name}}, honest question: is there a treatment you've wondered about but kept putting off? The {{custom_values.trial_name}} begins with a consult, and we answer every question before we start anything.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, honest question: is there a treatment you've wondered about but kept putting off? If you have a question about the {{custom_values.trial_name}}, just reply here and we'll answer it.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_3a",
@@ -895,7 +895,7 @@
           "conditionalOn": "offer.anchorPrice is set && offer.depositAmount is set",
           "_kind": "marketing",
           "_source": "PATTERN: live red-light trial account. Drip price text: the clinic's own comparison price from the intake, the trial price and the deposit framing.",
-          "body": "{{contact.first_name}}, comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. The {{custom_values.trial_name}} here is ${{custom_values.trial_price}}, consult included, and a ${{custom_values.deposit_amount}} deposit reserves your time.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. The {{custom_values.trial_name}} here is ${{custom_values.trial_price}}, and you reserve your time with a ${{custom_values.deposit_amount}} deposit.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_3b",
@@ -903,7 +903,7 @@
           "conditionalOn": "offer.anchorPrice is not set && offer.depositAmount is set",
           "_kind": "marketing",
           "_source": "PATTERN: live red-light trial account. Drip price text without a comparison price: the trial price and the deposit framing.",
-          "body": "{{contact.first_name}}, the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}} with the consult included, and a ${{custom_values.deposit_amount}} deposit reserves your time.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}}, and you reserve your time with a ${{custom_values.deposit_amount}} deposit.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_3c",
@@ -911,7 +911,7 @@
           "conditionalOn": "offer.anchorPrice is set && offer.depositAmount is not set && offer.trialFree != true",
           "_kind": "marketing",
           "_source": "PATTERN: live red-light trial account. Drip price text with a comparison price, for a clinic with no deposit.",
-          "body": "{{contact.first_name}}, comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. The {{custom_values.trial_name}} here is ${{custom_values.trial_price}}, consult included.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. The {{custom_values.trial_name}} here is ${{custom_values.trial_price}}.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_3d",
@@ -919,7 +919,7 @@
           "conditionalOn": "offer.anchorPrice is not set && offer.depositAmount is not set && offer.trialFree != true",
           "_kind": "marketing",
           "_source": "PATTERN: live red-light trial account. Drip price text, no comparison price and no deposit.",
-          "body": "{{contact.first_name}}, the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}} with the consult included.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}}.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_4",
@@ -941,8 +941,8 @@
           "ref": "sms_template.n_sms_5",
           "name": "Nurture Text 6 - What Happens At The Visit",
           "_kind": "marketing",
-          "_source": "[NO REAL SOURCE: proposed] FAQ text. The facts (plan for 90 minutes, arrive 10 minutes early, short intake form) come from the live booking confirmation.",
-          "body": "{{contact.first_name}}, a question we get a lot: what happens at the {{custom_values.trial_name}}? Plan on about {{offer.visitMinutes || 90}} minutes. Get there 10 minutes ahead to fill in a brief intake form, and a consult comes before anything else.\n\nReply N to stop these texts."
+          "_source": "[NO REAL SOURCE: proposed] FAQ text. The visit length is the intake's own answer; with none, the version after || invites the question instead. No arrive-early, intake-form or consult line: no intake answer gives them.",
+          "body": "{{contact.first_name}}, a question we get a lot: what happens at the {{custom_values.trial_name}}? Plan on about {{offer.visitMinutes}} minutes, and text any question here first.\n\nReply N to stop these texts.\n||\n{{contact.first_name}}, a question we get a lot: what happens at the {{custom_values.trial_name}}? Text your question here and we'll answer it.\n\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_6",
@@ -1013,7 +1013,7 @@
           "conditionalOn": "offer.anchorPrice is set && offer.trialFree == true",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Free-trial version of the drip price text, with the clinic's comparison price.",
-          "body": "{{contact.first_name}}, comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. Your first {{custom_values.trial_name}} here is free, consult included.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. Your first {{custom_values.trial_name}} here is free.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_3f",
@@ -1021,7 +1021,7 @@
           "conditionalOn": "offer.anchorPrice is not set && offer.trialFree == true",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Free-trial version of the drip price text.",
-          "body": "{{contact.first_name}}, your first {{custom_values.trial_name}} at {{custom_values.business_name}} is free, with the consult included.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, your first {{custom_values.trial_name}} at {{custom_values.business_name}} is free.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.n_sms_6f",
@@ -1061,7 +1061,7 @@
           "conditionalOn": "offer.anchorPrice is set && offer.depositAmount is set",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Win-back-only wording of the nurture text in the same slot (rehearsal 4 #8, 2026-09-29): a lead who went through Lead Nurture and then Win-back no longer gets the same text twice. Same shape: who, why, the offer, one ask, the opt-out line.",
-          "body": "{{contact.first_name}}, in case price was the question: comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. Our {{custom_values.trial_name}} is ${{custom_values.trial_price}} with the consult, and ${{custom_values.deposit_amount}} of it holds your time when you book.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, in case price was the question: comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. Our {{custom_values.trial_name}} is ${{custom_values.trial_price}}, and ${{custom_values.deposit_amount}} of it holds your time when you book.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.w_sms_3b",
@@ -1069,7 +1069,7 @@
           "conditionalOn": "offer.anchorPrice is not set && offer.depositAmount is set",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Win-back-only wording of the nurture text in the same slot (rehearsal 4 #8, 2026-09-29): a lead who went through Lead Nurture and then Win-back no longer gets the same text twice. Same shape: who, why, the offer, one ask, the opt-out line.",
-          "body": "{{contact.first_name}}, in case price was the question: the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}} with the consult, and ${{custom_values.deposit_amount}} of it holds your time when you book.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, in case price was the question: the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}}, and ${{custom_values.deposit_amount}} of it holds your time when you book.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.w_sms_3c",
@@ -1077,7 +1077,7 @@
           "conditionalOn": "offer.anchorPrice is set && offer.depositAmount is not set && offer.trialFree != true",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Win-back-only wording of the nurture text in the same slot (rehearsal 4 #8, 2026-09-29): a lead who went through Lead Nurture and then Win-back no longer gets the same text twice. Same shape: who, why, the offer, one ask, the opt-out line.",
-          "body": "{{contact.first_name}}, in case price was the question: comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. Our {{custom_values.trial_name}} is ${{custom_values.trial_price}} with the consult.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, in case price was the question: comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session. Our {{custom_values.trial_name}} is ${{custom_values.trial_price}}.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.w_sms_3d",
@@ -1085,7 +1085,7 @@
           "conditionalOn": "offer.anchorPrice is not set && offer.depositAmount is not set && offer.trialFree != true",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Win-back-only wording of the nurture text in the same slot (rehearsal 4 #8, 2026-09-29): a lead who went through Lead Nurture and then Win-back no longer gets the same text twice. Same shape: who, why, the offer, one ask, the opt-out line.",
-          "body": "{{contact.first_name}}, in case price was the question: the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}}, consult included.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, in case price was the question: the {{custom_values.trial_name}} at {{custom_values.business_name}} is ${{custom_values.trial_price}}.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.w_sms_3e",
@@ -1093,7 +1093,7 @@
           "conditionalOn": "offer.anchorPrice is set && offer.trialFree == true",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Win-back-only wording of the nurture text in the same slot (rehearsal 4 #8, 2026-09-29): a lead who went through Lead Nurture and then Win-back no longer gets the same text twice. Same shape: who, why, the offer, one ask, the opt-out line.",
-          "body": "{{contact.first_name}}, in case cost was the question: comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session, and your first {{custom_values.trial_name}} with us is free, consult included.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, in case cost was the question: comparable treatments elsewhere tend to cost {{offer.anchorPrice}} a session, and your first {{custom_values.trial_name}} with us is free.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.w_sms_3f",
@@ -1101,7 +1101,7 @@
           "conditionalOn": "offer.anchorPrice is not set && offer.trialFree == true",
           "_kind": "marketing",
           "_source": "[NO REAL SOURCE: proposed] Win-back-only wording of the nurture text in the same slot (rehearsal 4 #8, 2026-09-29): a lead who went through Lead Nurture and then Win-back no longer gets the same text twice. Same shape: who, why, the offer, one ask, the opt-out line.",
-          "body": "{{contact.first_name}}, in case cost was the question: your first {{custom_values.trial_name}} at {{custom_values.business_name}} is free, consult included.\n\nReply YES for the booking link.\nReply N to stop these texts."
+          "body": "{{contact.first_name}}, in case cost was the question: your first {{custom_values.trial_name}} at {{custom_values.business_name}} is free.\n\nReply YES for the booking link.\nReply N to stop these texts."
         },
         {
           "ref": "sms_template.w_sms_4",
@@ -1147,23 +1147,23 @@
           "name": "Trial Confirmed Text",
           "conditionalOn": "offer.depositAmount is set",
           "_kind": "transactional",
-          "_source": "PATTERN: live red-light trial account. Booking confirmation: time, address, visit length, arrive early for intake. It no longer says the deposit was received (rehearsal 4 audit E3): this workflow cannot see a payment, and until Stripe and the calendar payment are on, bookings come in without one. GoHighLevel's own payment receipt confirms a deposit.",
-          "body": "{{contact.first_name}}, you're booked! Your {{custom_values.trial_name}} is on {{appointment.start_time}}. Our address: {{custom_values.business_address}}. Allow about {{offer.visitMinutes || 90}} minutes, and come 10 minutes early to fill in a short intake form."
+          "_source": "PATTERN: live red-light trial account. Booking confirmation: time, address, visit length only from the intake answer (the version after || leaves it out); no arrive-early or intake-form line, since no intake answer gives one. It no longer says the deposit was received (rehearsal 4 audit E3): this workflow cannot see a payment, and until Stripe and the calendar payment are on, bookings come in without one. GoHighLevel's own payment receipt confirms a deposit.",
+          "body": "{{contact.first_name}}, you're booked! Your {{custom_values.trial_name}} is on {{appointment.start_time}}. Our address: {{custom_values.business_address}}. Allow about {{offer.visitMinutes}} minutes. || {{contact.first_name}}, you're booked! Your {{custom_values.trial_name}} is on {{appointment.start_time}}. Our address: {{custom_values.business_address}}."
         },
         {
           "ref": "sms_template.appt_confirm_sms_nodeposit",
           "name": "Trial Confirmed Text (no deposit)",
           "conditionalOn": "offer.depositAmount is not set",
           "_kind": "transactional",
-          "_source": "PATTERN: live red-light trial account. Booking confirmation without a deposit: time, address, visit length, arrive early for intake.",
-          "body": "{{contact.first_name}}, you're booked! Your {{custom_values.trial_name}} is on {{appointment.start_time}}. Our address: {{custom_values.business_address}}. Allow about {{offer.visitMinutes || 90}} minutes, and come 10 minutes early to fill in a short intake form. Any questions, just text me."
+          "_source": "PATTERN: live red-light trial account. Booking confirmation without a deposit: time, address, visit length only from the intake answer (the version after || leaves it out); no arrive-early or intake-form line, since no intake answer gives one.",
+          "body": "{{contact.first_name}}, you're booked! Your {{custom_values.trial_name}} is on {{appointment.start_time}}. Our address: {{custom_values.business_address}}. Allow about {{offer.visitMinutes}} minutes. Any questions, just text me. || {{contact.first_name}}, you're booked! Your {{custom_values.trial_name}} is on {{appointment.start_time}}. Our address: {{custom_values.business_address}}. Any questions, just text me."
         },
         {
           "ref": "sms_template.appt_24h_sms",
           "name": "Trial Reminder - 24 Hours",
           "_kind": "transactional",
           "_source": "PATTERN: live red-light trial account. Reminder 24 hours before: time, and the prep instructions the clinic gave in the intake; without an answer, the usual arrive-early line. The fixed early line is no longer added in front of the answer, which usually says it too (rehearsal 4 audit E10).",
-          "body": "{{contact.first_name}}, see you tomorrow! Your {{custom_values.trial_name}} at {{custom_values.business_name}} is at {{appointment.start_time}}. {{offer.prepInstructions || Please come about 10 minutes early. Comfortable clothes are best, and bring any questions.}} Looking forward to it!"
+          "body": "{{contact.first_name}}, see you tomorrow! Your {{custom_values.trial_name}} at {{custom_values.business_name}} is at {{appointment.start_time}}. {{offer.prepInstructions || Bring any questions you have.}} Looking forward to it!"
         },
         {
           "ref": "sms_template.appt_1h_sms",
@@ -2090,7 +2090,7 @@
         "ref": "sms.ns_sms_2",
         "name": "No-Show Text 2 - Times Kept Open",
         "templateRef": "sms_template.ns_sms_2",
-        "copyDirection": "Next day. Times kept open, ask for a day.",
+        "copyDirection": "Next day. Offer to find another time, ask for a day. Never claim times were kept open.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.owner_first_name"
@@ -2345,13 +2345,17 @@
         },
         "stopOnResponse": true,
         "_source": "[NO REAL SOURCE: proposed] No live account has a missed-call text-back. Med-spa's 7-action shape.",
-        "_design": "An unanswered inbound call gets a text within seconds offering the trial link, a person is alerted with a call-back task, and the link follows an hour later. Stops on reply.",
+        "_design": "Fires on an inbound call that was not answered (no-answer / busy / voicemail). Texts back within seconds, takes the missed-call tag off and puts it back on (so Missed Call - Pipeline Card starts on every missed call, W47), tags the contact, alerts a real person and creates a call-back task. W48 (2026-10-29): allowed to run again on every missed call; the closing 10-minute wait keeps the contact inside it, and GoHighLevel did not start it again for a contact still inside it (live call proof 2026-10-29), so a redial within 10 minutes gets no second text. The hour-later text is its own workflow, Missed Call - Follow-Up.",
         "actions": [
           {
             "type": "send_sms",
             "smsRef": "sms.mc_sms_1",
             "conditionalOn": "channels.sms == true"
           },
+          {
+            "type": "remove_contact_tag",
+            "tagRef": "tag.missed_call"
+          },
           {
             "type": "add_contact_tag",
             "tagRef": "tag.missed_call"
@@ -2375,26 +2379,21 @@
           },
           {
             "type": "wait",
-            "value": 1,
-            "unit": "hours"
-          },
-          {
-            "type": "send_sms",
-            "smsRef": "sms.mc_sms_2",
-            "conditionalOn": "channels.sms == true"
+            "value": 10,
+            "unit": "minutes"
           }
         ]
       },
       {
         "ref": "workflow.missed_call_card",
-        "allowMultiple": false,
+        "allowMultiple": true,
         "name": "Missed Call - Pipeline Card",
         "conditionalOn": "channels.sms == true",
         "trigger": {
           "type": "contact_tag",
           "tagRef": "tag.missed_call"
         },
-        "_design": "F6 (2026-10-29): a caller Missed Call Text-Back tagged missed-call, with no open card in this pipeline, gets one at the first stage, an owner and the new-lead tag, as a form lead does in Speed to Lead. A caller who already has a card keeps it. Its own workflow because find_opportunity must be the last step and cannot sit inside a shared account's If/Else gate.",
+        "_design": "W47 (2026-10-29 live call proof): started by the missed-call tag being added, and allowed to run again. The text-back takes the tag off and puts it straight back on every missed call, so the tag is newly added each time and a repeat caller is checked again (a contact who already had the tag, with re-entry off, never reached this workflow). A caller with no card in this pipeline gets one at the first stage, an owner and the new-lead tag, as a form lead does in Speed to Lead. A caller who already has a card in this pipeline keeps it and is tagged returning-caller. Not yet proven live: whether a closed (won or lost) card counts as found; Find Opportunity reads the latest card in the pipeline and the build sets no status filter. Started by the tag, not the call, because a shared account gates call-started workflows with an If/Else, and find_opportunity must be the last step and cannot sit inside one.",
         "actions": [
           {
             "type": "find_opportunity",
@@ -2424,6 +2423,35 @@
           }
         ]
       },
+      {
+        "ref": "workflow.missed_call_follow_up",
+        "allowMultiple": true,
+        "name": "Missed Call - Follow-Up",
+        "conditionalOn": "channels.sms == true",
+        "trigger": {
+          "type": "call_status",
+          "callStatuses": [
+            "no-answer",
+            "busy",
+            "voicemail"
+          ],
+          "callDirection": "inbound"
+        },
+        "stopOnResponse": true,
+        "_design": "W48 (2026-10-29): the hour-later text, split from the instant text-back so a second missed call inside the hour still gets an instant reply. Started by the same missed call; a redial while a contact is still waiting here gets no second follow-up. Stops the moment they reply.",
+        "actions": [
+          {
+            "type": "wait",
+            "value": 1,
+            "unit": "hours"
+          },
+          {
+            "type": "send_sms",
+            "smsRef": "sms.mc_sms_2",
+            "conditionalOn": "channels.sms == true"
+          }
+        ]
+      },
       {
         "ref": "workflow.lead_nurture",
         "allowMultiple": false,
@@ -2673,6 +2701,11 @@
             "workflowRef": "workflow.missed_call",
             "conditionalOn": "channels.sms == true"
           },
+          {
+            "type": "remove_from_workflow",
+            "workflowRef": "workflow.missed_call_follow_up",
+            "conditionalOn": "channels.sms == true"
+          },
           {
             "type": "remove_from_workflow",
             "workflowRef": "workflow.lead_nurture"
@@ -3058,6 +3091,11 @@
             "workflowRef": "workflow.missed_call",
             "conditionalOn": "channels.sms == true"
           },
+          {
+            "type": "remove_from_workflow",
+            "workflowRef": "workflow.missed_call_follow_up",
+            "conditionalOn": "channels.sms == true"
+          },
           {
             "type": "add_contact_tag",
             "tagRef": "tag.lc_trial_booked"
@@ -3649,6 +3687,7 @@
         "blocks": [
           "workflow.speed_to_lead",
           "workflow.missed_call",
+          "workflow.missed_call_follow_up",
           "workflow.lead_nurture",
           "workflow.book_reply",
           "workflow.win_back",
@@ -3877,6 +3916,7 @@
         "blocks": [
           "workflow.speed_to_lead",
           "workflow.missed_call",
+          "workflow.missed_call_follow_up",
           "workflow.lead_nurture",
           "workflow.book_reply",
           "workflow.win_back",
@@ -3941,6 +3981,18 @@
           "sms.review_sms_1"
         ]
       },
+      {
+        "ref": "handoff.stop_line_check",
+        "conditionalOn": "channels.sms == true",
+        "owner": "OPERATOR-UI",
+        "title": "Check whether the account adds its own Reply STOP line",
+        "trigger": "channels.sms == true",
+        "instruction": "Your GoHighLevel account may already add its own 'Reply STOP' line to the first text each contact gets. If it does, a contact may see the opt-out line twice on that first text. That is safe. Remove the build's own line from a text only if you are sure the account's own line is switched on.",
+        "produces": null,
+        "successCheck": "You know whether the account adds its own Reply STOP line to first texts",
+        "blocks": [],
+        "_design": "W49 (command-center ruling 2026-10-30): a doubled opt-out line is cosmetic, a missing one is a compliance failure, so the build keeps its own STOP line and says so. No settings path is named because none has been seen on screen; the setting is to be checked live later."
+      },
       {
         "ref": "handoff.email_domain",
         "conditionalOn": "flags includes email_domain_needed",

package/skills/blueprint/references/copy-guide.md

@@ -102,7 +102,7 @@ Replace with a specific: what happened, what we noticed, what we can do, what to
 | Sequence | Touches | Span | Shape |
 |---|---|---|---|
 | Speed to Lead | 5 (3 texts, 2 emails) | 24 hours | instant text + email, call task, +20 min text (binary question), +3 h email (what happens next), +1 day text (not chasing), then the `nurture-start` hand-off as the LAST action |
-| Missed Call Text-Back | 2 texts | 1 hour | instant text-back (how can we help), tag, alert, call-back task, +1 h text (call-back time or booking link) |
+| Missed Call Text-Back + Missed Call - Follow-Up | 2 texts | 1 hour | instant text-back (how can we help), tag, alert, call-back task (at most once per 10 minutes per caller); the +1 h text (call-back time or booking link) is its own workflow, so a second missed call inside the hour still gets the instant text |
 | Lead Nurture (30 days) | 11 (6 emails, 5 texts) | 31 days of waits | day 1 reframe, 3 one-word question, 5 how it works + top objection, 8 free tip, 10 method as proof, 14 price/time head-on, 15 midpoint binary, 20 cost of waiting, 23 any question, 27 decision sheet, 30 last direct ask, then `lifecycle-lapsed` + `winback-start` |
 | Win-back (30 days) | 5 (3 emails, 2 texts) | 31 days of waits | day 0 one question, 7 binary text, 14 what changed, 22 concrete reason text, 30 the door stays open (says it is the last automatic message), then `lifecycle-lost` |
 | Appointment | confirm email + text; 24 h text + prep email; 2 h text | appointment-relative | confirmation restates time, what to bring, what they leave with, how to move it |