@elitedcs/ghl-mcp 3.96.0 → 3.97.1

package/skills/blueprint/presets/ecommerce.preset.json

@@ -3,7 +3,7 @@
   "presetVersion": "2.1.0",
   "schemaVersion": "0.1",
   "title": "Ecommerce",
-  "description": "An ecommerce list-to-first-order system at v2 depth (Shopify, WooCommerce, BigCommerce or any store). Store Leads pipeline (subscriber to VIP), product-interest / order fields, source + lifecycle + interest tags, a VIP-list signup form + landing page with the welcome code, 11 email + 12 SMS send-ready templates, and 6 workflows: Speed to Lead (15 actions, 5 touches in 24 h with the welcome code, a personal-welcome task for a real person, then a hand-off), Missed Call Text-Back (the support line), Lead Nurture (31 days, 11 touches: how to choose, why we make it, best sellers, shipping and returns, the code expiring), Replied - Stop & Route, Win-back (31 days, 5 touches). No calendar. Order events come from the store (handoff), never from GHL, plus Review Request (v2.1.0).",
+  "description": "An ecommerce list-to-first-order system at v2 depth (Shopify, WooCommerce, BigCommerce or any store). Store Leads pipeline (subscriber to VIP), product-interest / order fields, source + lifecycle + interest tags, a VIP-list signup form with the welcome code, 11 email + 12 SMS send-ready templates, and 6 workflows: Speed to Lead (15 actions, 5 touches in 24 h with the welcome code, a personal-welcome task for a real person, then a hand-off), Missed Call Text-Back (the support line), Lead Nurture (31 days, 11 touches: how to choose, why we make it, best sellers, shipping and returns, the code expiring), Replied - Stop & Route, Win-back (31 days, 5 touches). No calendar. Order events come from the store (handoff), never from GHL, plus Review Request (v2.1.0).",
   "default": false,
   "selectors": {
     "businessTypes": [
@@ -333,31 +333,31 @@
           "ref": "email_template.stl_email_2",
           "name": "Speed to Lead - 3 Hour Email",
           "subject": "How to pick the right one",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">The question we get most from new subscribers is \"which one should I start with?\" Here's the honest short version:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">If it's your first time with {{offer.summary || what we make}}: start with the one most people buy first. It's the safest way to find out if you like what we do.</li><li style=\"margin:0 0 6px;\">If you already know what you like: go straight to the category you know; the fit and sizing notes on each page are written by us, not copied from a supplier.</li><li style=\"margin:0 0 6px;\">If it's a gift: the gift note at checkout is free, and we ship without a price on the slip.</li></ul><p style=\"margin:0 0 14px;\">Your code {{custom_values.welcome_code}} works on any of them for the next {{custom_values.code_expiry_days}} days.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Shop with my code</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">The question we get most from new subscribers is \"which one should I start with?\" Here's the honest short version:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">If it's your first time with {{offer.summary || what we make}}: start with the one most people buy first. It's the safest way to find out if you like what we do.</li><li style=\"margin:0 0 6px;\">If you already know what you like: go straight to the category you know.</li></ul><p style=\"margin:0 0 14px;\">Your code {{custom_values.welcome_code}} works on any of them for the next {{custom_values.code_expiry_days}} days.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Shop with my code</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_1",
           "name": "Nurture 1 - Why We Make It",
           "subject": "Why we make it this way",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Most people never hear why a brand makes what it makes, so here's ours in a paragraph.</p><p style=\"margin:0 0 14px;\">{{custom_values.business_name}} started because we couldn't find {{offer.summary || what we make}} that did the simple things right: made properly, priced honestly, and backed by someone you can actually reach. That's still the standard. Every product page tells you what it's made of, where, and what to expect, in plain words.</p><p style=\"margin:0 0 14px;\">If that's the kind of brand you like buying from, you're in the right place. If not, no hard feelings; the unsubscribe link works.</p><p style=\"margin:0 0 14px;\">Your code {{custom_values.welcome_code}} is still good. <a href=\"{{custom_values.store_link}}\" style=\"color:#1a56db;text-decoration:underline;\">Take a look when you're ready</a>.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Most people never hear why a brand makes what it makes, so here's ours in a paragraph.</p><p style=\"margin:0 0 14px;\">At {{custom_values.business_name}} we want {{offer.summary || what we make}} to do the simple things right: made properly, priced honestly, and backed by someone you can actually reach.</p><p style=\"margin:0 0 14px;\">If that's the kind of brand you like buying from, you're in the right place. If not, no hard feelings; the unsubscribe link works.</p><p style=\"margin:0 0 14px;\">Your code {{custom_values.welcome_code}} is still good. <a href=\"{{custom_values.store_link}}\" style=\"color:#1a56db;text-decoration:underline;\">Take a look when you're ready</a>.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_2",
           "name": "Nurture 2 - What People Buy First",
           "subject": "What people buy first (and why)",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're deciding what to try first, here's what most first orders at {{custom_values.business_name}} are, and who each one suits:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">The one most first orders start with: the safe bet if you want to find out what we're about.</li><li style=\"margin:0 0 6px;\">The one people come back for: usually the second order, once they trust the fit and quality.</li><li style=\"margin:0 0 6px;\">The gift pick: the one with the fewest \"will they like it?\" risks.</li></ul><p style=\"margin:0 0 14px;\">The worry we hear most is {{audience.objections[0] || \"what if it doesn't work out?\"}}. Simple answer: shipping and returns are in plain words on every page, and a real person answers the email address if anything goes wrong.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">See the first-order picks</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're deciding what to try first, here's one simple way to choose at {{custom_values.business_name}}:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">A first pick: something small, if you want to find out what we're about.</li><li style=\"margin:0 0 6px;\">A second pick: the one to try once you trust the fit and quality.</li><li style=\"margin:0 0 6px;\">The gift pick: the one with the fewest \"will they like it?\" risks.</li></ul><p style=\"margin:0 0 14px;\">The worry we hear most is {{audience.objections[0] || \"what if it doesn't work out?\"}}. Simple answer: reply to any email from us if anything goes wrong, and a person answers.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Browse the store</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_3",
           "name": "Nurture 3 - Shipping and Returns, Plainly",
           "subject": "Shipping and returns, in plain words",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Before you order from any small brand, you should know three things. Here are ours:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Shipping: orders go out on the schedule and at the cost shown at checkout, no surprise fees on the last page.</li><li style=\"margin:0 0 6px;\">Returns: if it isn't right, you can return it within the window on our returns page; the instructions are two steps, not a form.</li><li style=\"margin:0 0 6px;\">Who answers: a person. Reply to any email from us and it lands with someone who can actually fix things.</li></ul><p style=\"margin:0 0 14px;\">That's the whole policy. Nothing hidden in a footer.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Shop with {{custom_values.welcome_code}}</a></p><p style=\"margin:0 0 14px;\">Have a question about sizing, materials or a specific piece? Reply to this email. I answer these myself.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Before you order from any small brand, you should know three things:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">Shipping: check the cost and timing at checkout before you pay.</li><li style=\"margin:0 0 6px;\">Returns: read the returns page before you order.</li><li style=\"margin:0 0 6px;\">Who answers: a person. Reply to any email from us and it lands with someone who can actually fix things.</li></ul><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Shop with {{custom_values.welcome_code}}</a></p><p style=\"margin:0 0 14px;\">Have a question about sizing, materials or a specific piece? Reply to this email.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_4",
           "name": "Nurture 4 - Three Questions Before You Buy",
           "subject": "Three questions to ask any small brand",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Whether you buy from us or someone else, ask these three before you check out anywhere:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What's it made of, and where? (A specific answer. \"Premium materials\" is not one.)</li><li style=\"margin:0 0 6px;\">What happens if it arrives damaged? (Replacement, no argument, is the right answer.)</li><li style=\"margin:0 0 6px;\">Can I reach a human? (Try it before you buy. Send a question and see who replies.)</li></ul><p style=\"margin:0 0 14px;\">Our answers are on every product page, and the third one you can test right now by replying to this email.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Browse the store</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Whether you buy from us or someone else, ask these three before you check out anywhere:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What's it made of, and where? (A specific answer. \"Premium materials\" is not one.)</li><li style=\"margin:0 0 6px;\">What happens if it arrives damaged? (Replacement, no argument, is the right answer.)</li><li style=\"margin:0 0 6px;\">Can I reach a human? (Try it before you buy. Send a question and see who replies.)</li></ul><p style=\"margin:0 0 14px;\">You can test the third one right now by replying to this email.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Browse the store</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.n_email_5",
@@ -369,13 +369,13 @@
           "ref": "email_template.n_email_6",
           "name": "Nurture 6 - Everything in One Place",
           "subject": "Everything you need to decide, in one place",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're still deciding, here is everything in one place:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What we make: {{offer.summary || what we make}}, made properly and described honestly.</li><li style=\"margin:0 0 6px;\">Where to start: the first-order picks on the front page.</li><li style=\"margin:0 0 6px;\">Shipping and returns: plain words on every page, no surprise fees, a person who answers.</li><li style=\"margin:0 0 6px;\">The store: <a href=\"{{custom_values.store_link}}\" style=\"color:#1a56db;text-decoration:underline;\">{{custom_values.business_name}}</a>.</li></ul><p style=\"margin:0 0 14px;\">If you'd rather hear from us less, reply with the word less and I'll move you to the new-arrivals-only list.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Visit the store</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">If you're still deciding, here is everything in one place:</p><ul style=\"margin:0 0 14px 20px;padding:0;\"><li style=\"margin:0 0 6px;\">What we make: {{offer.summary || what we make}}, made properly and described honestly.</li><li style=\"margin:0 0 6px;\">Shipping and returns: on the store pages, and a person answers if you reply.</li><li style=\"margin:0 0 6px;\">The store: <a href=\"{{custom_values.store_link}}\" style=\"color:#1a56db;text-decoration:underline;\">{{custom_values.business_name}}</a>.</li></ul><p style=\"margin:0 0 14px;\">If you'd rather hear from us less, reply with the word less and these emails will stop.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.store_link}}\" style=\"display:inline-block;background:#1a56db;color:#ffffff;padding:12px 20px;border-radius:6px;text-decoration:none;font-weight:600;\">Visit the store</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_1",
           "name": "Win-back 1 - One Question",
           "subject": "One question, {{contact.first_name}}",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You joined the {{custom_values.business_name}} list a while back and haven't ordered. That's fine; plenty of people are on the list for the new-arrivals emails.</p><p style=\"margin:0 0 14px;\">One question, and an honest answer is all I need: what stopped you? Price, couldn't find the right thing, timing, or something we said?</p><p style=\"margin:0 0 14px;\">Reply with a word or two. If it's something I can fix, I'll fix it. If you'd rather just hear about new pieces, say so and that's all you'll get.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">You joined the {{custom_values.business_name}} list a while back and haven't ordered. That's fine.</p><p style=\"margin:0 0 14px;\">One question, and an honest answer is all I need: what stopped you? Price, couldn't find the right thing, timing, or something we said?</p><p style=\"margin:0 0 14px;\">Reply with a word or two. If it's something I can fix, tell me.</p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         },
         {
           "ref": "email_template.w_email_2",
@@ -393,7 +393,7 @@
           "ref": "email_template.r_email_1",
           "name": "Review Request - Email",
           "subject": "A minute of your time, {{contact.first_name}}?",
-          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you for choosing {{custom_values.business_name}}. I hope everything went the way you wanted; if it did not, reply to this and I will make it right before anything else.</p><p style=\"margin:0 0 14px;\">If it did, would you leave us a short Google review? A line or two about what we did and how it went is all it takes, and it is genuinely how the next person decides to call.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\">Leave a review here</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
+          "html": "<div style=\"font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:#1f2937;max-width:600px;\"><p style=\"margin:0 0 14px;\">Hi {{contact.first_name}},</p><p style=\"margin:0 0 14px;\">Thank you for choosing {{custom_values.business_name}}. I hope everything went the way you wanted; if it did not, reply to this and tell us.</p><p style=\"margin:0 0 14px;\">If it did, would you leave us a short Google review? A line or two about what we did and how it went is all it takes, and it is genuinely how the next person decides to call.</p><p style=\"margin:0 0 14px;\"><a href=\"{{custom_values.review_link}}\">Leave a review here</a></p><p style=\"margin:0;\">{{custom_values.owner_first_name}}<br>{{custom_values.business_name}} · {{custom_values.business_phone}}</p></div>"
         }
       ],
       "sms": [
@@ -430,17 +430,17 @@
         {
           "ref": "sms_template.n_sms_2",
           "name": "Nurture Text 2 - Free Tip",
-          "body": "Tip from {{custom_values.business_name}}: before you buy {{offer.summary || what we make}} anywhere, read the materials line, not the headline. If it doesn't say what it's made of, that's the answer. Want our short buying checklist? Reply YES."
+          "body": "Tip from {{custom_values.business_name}}: before you buy {{offer.summary || what we make}} anywhere, read the materials line, not the headline. If it doesn't say what it's made of, that's the answer. Questions? Reply here."
         },
         {
           "ref": "sms_template.n_sms_3",
           "name": "Nurture Text 3 - Midpoint",
-          "body": "{{contact.first_name}}, it's {{custom_values.owner_first_name}}. Still deciding? I can send you the link to the two things most people start with, or leave you alone for a while. Which?"
+          "body": "{{contact.first_name}}, it's {{custom_values.owner_first_name}}. Still deciding? Reply if you have a question. Which?"
         },
         {
           "ref": "sms_template.n_sms_4",
           "name": "Nurture Text 4 - Any Question",
-          "body": "Hi {{contact.first_name}}, {{custom_values.owner_first_name}} here. No pitch, just checking: any question about sizing, materials or shipping I can answer? Ask it here and I'll reply personally."
+          "body": "Hi {{contact.first_name}}, {{custom_values.owner_first_name}} here. No pitch, just checking: any question about sizing, materials or shipping I can answer? Ask it here and I'll reply."
         },
         {
           "ref": "sms_template.n_sms_5",
@@ -450,7 +450,7 @@
         {
           "ref": "sms_template.w_sms_1",
           "name": "Win-back Text 1",
-          "body": "Hi {{contact.first_name}}, it's {{custom_values.owner_first_name}} at {{custom_values.business_name}}. Still interested, or would you rather only hear about new arrivals? Reply 1 for still interested, 2 for new arrivals only.\nReply STOP to opt out."
+          "body": "Hi {{contact.first_name}}, it's {{custom_values.owner_first_name}} at {{custom_values.business_name}}. Still interested? Reply 1 if you are.\nReply STOP to opt out."
         },
         {
           "ref": "sms_template.w_sms_2",
@@ -523,7 +523,7 @@
         "name": "Nurture 2 - What People Buy First",
         "subject": "What people buy first (and why)",
         "templateRef": "email_template.n_email_2",
-        "copyDirection": "Day 5. The first-order guide: the two or three products most first orders start with and who each suits, from real store data supplied by the brief. Placeholders if none. Then shipping and returns objection. One CTA.",
+        "copyDirection": "Day 5. The first-order guide: the two or three products most first orders start with and who each suits, from real store data supplied by the brief; without it, a simple way to choose, never a claim about what most people buy. Then shipping and returns objection. One CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -582,7 +582,7 @@
         "name": "Nurture 6 - Everything in One Place",
         "subject": "Everything you need to decide, in one place",
         "templateRef": "email_template.n_email_6",
-        "copyDirection": "Day 27. The decision sheet: what we make, what to start with, shipping, returns, who answers, the store link. Offer the \"fewer emails\" out. One CTA.",
+        "copyDirection": "Day 27. The decision sheet: what we make, what to start with, shipping, returns, who answers, the store link. Offer the \"fewer emails\" out (any reply stops these emails; no other list exists). One CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.store_link",
@@ -596,7 +596,7 @@
         "name": "Win-back 1 - One Question",
         "subject": "One question, {{contact.first_name}}",
         "templateRef": "email_template.w_email_1",
-        "copyDirection": "Win-back day 0. Acknowledge no order without guilt; ask the one diagnostic question (price, the right product, timing, something we said); promise to fix it or quiet down. A reply is the CTA.",
+        "copyDirection": "Win-back day 0. Acknowledge no order without guilt; ask the one diagnostic question (price, the right product, timing, something we said); invite them to say what would help. A reply is the CTA.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -625,7 +625,7 @@
         "name": "Win-back 3 - We'll Quiet Down",
         "subject": "We'll quiet down now",
         "templateRef": "email_template.w_email_3",
-        "copyDirection": "Win-back day 30, the last automatic message. Say so, keep them on new-arrivals only, one CTA to the store, gracious close.",
+        "copyDirection": "Win-back day 30, the last automatic message. Say so, one CTA to the store, gracious close.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -639,7 +639,7 @@
         "name": "Review Request - Email",
         "subject": "A minute of your time, {{contact.first_name}}?",
         "templateRef": "email_template.r_email_1",
-        "copyDirection": "Three days after the tag. Thank them, invite the complaint first (reply and I will fix it), then the ask with the link. Tone: brief.voice.threeWords.",
+        "copyDirection": "Three days after the tag. Thank them, invite the complaint first (reply and tell us; promise no fix), then the ask with the link. Tone: brief.voice.threeWords.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.business_name",
@@ -690,7 +690,7 @@
         "ref": "sms.mc_sms_1",
         "name": "Missed Call - Instant Text-Back",
         "templateRef": "sms_template.mc_sms_1",
-        "copyDirection": "Seconds after a missed inbound call to the support line. Apologize, ask what they need (order / product / return), promise a real person, STOP line.",
+        "copyDirection": "Seconds after a missed inbound call to the support line. Apologize, ask what they need (order / product / return), a person reads replies (no call-back time promised), STOP line.",
         "mergeTags": [
           "custom_values.business_name"
         ],
@@ -733,7 +733,7 @@
         "ref": "sms.n_sms_3",
         "name": "Nurture Text 3 - Midpoint",
         "templateRef": "sms_template.n_sms_3",
-        "copyDirection": "Day 15. Personal; binary: want the link to the first-order picks, or fewer texts.",
+        "copyDirection": "Day 15. Personal; binary: a question welcome, or fewer texts.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.owner_first_name"
@@ -768,7 +768,7 @@
         "ref": "sms.w_sms_1",
         "name": "Win-back Text 1",
         "templateRef": "sms_template.w_sms_1",
-        "copyDirection": "Win-back day 7. Binary: still interested, or new-arrivals only. STOP line.",
+        "copyDirection": "Win-back day 7. Still interested? A reply is the CTA (no new-arrivals list exists). STOP line.",
         "mergeTags": [
           "contact.first_name",
           "custom_values.owner_first_name",
@@ -918,13 +918,17 @@
           "callDirection": "inbound"
         },
         "stopOnResponse": true,
-        "_design": "Fires on an inbound call that was not answered (no-answer / busy / voicemail). Texts back within seconds, tags the contact, alerts a real person and creates a call-back task, then one more text an hour later. Stops the moment they reply.",
+        "_design": "Fires on an inbound call that was not answered (no-answer / busy / voicemail). Texts back within seconds, takes the missed-call tag off and puts it back on (so Missed Call - Pipeline Card starts on every missed call, W47), tags the contact, alerts a real person and creates a call-back task. W48 (2026-10-29): allowed to run again on every missed call; the closing 10-minute wait keeps the contact inside it, and GoHighLevel did not start it again for a contact still inside it (live call proof 2026-10-29), so a redial within 10 minutes gets no second text. The hour-later text is its own workflow, Missed Call - Follow-Up.",
         "actions": [
           {
             "type": "send_sms",
             "smsRef": "sms.mc_sms_1",
             "conditionalOn": "channels.sms == true"
           },
+          {
+            "type": "remove_contact_tag",
+            "tagRef": "tag.missed_call"
+          },
           {
             "type": "add_contact_tag",
             "tagRef": "tag.missed_call"
@@ -948,26 +952,21 @@
           },
           {
             "type": "wait",
-            "value": 1,
-            "unit": "hours"
-          },
-          {
-            "type": "send_sms",
-            "smsRef": "sms.mc_sms_2",
-            "conditionalOn": "channels.sms == true"
+            "value": 10,
+            "unit": "minutes"
           }
         ]
       },
       {
         "ref": "workflow.missed_call_card",
-        "allowMultiple": false,
+        "allowMultiple": true,
         "name": "Missed Call - Pipeline Card",
         "conditionalOn": "channels.sms == true",
         "trigger": {
           "type": "contact_tag",
           "tagRef": "tag.missed_call"
         },
-        "_design": "F6 (2026-10-29): a caller Missed Call Text-Back tagged missed-call, with no open card in this pipeline, gets one at the first stage, an owner and the new-lead tag, as a form lead does in Speed to Lead. A caller who already has a card keeps it. Its own workflow because find_opportunity must be the last step and cannot sit inside a shared account's If/Else gate.",
+        "_design": "W47 (2026-10-29 live call proof): started by the missed-call tag being added, and allowed to run again. The text-back takes the tag off and puts it straight back on every missed call, so the tag is newly added each time and a repeat caller is checked again (a contact who already had the tag, with re-entry off, never reached this workflow). A caller with no card in this pipeline gets one at the first stage, an owner and the new-lead tag, as a form lead does in Speed to Lead. A caller who already has a card in this pipeline keeps it and is tagged returning-caller. Not yet proven live: whether a closed (won or lost) card counts as found; Find Opportunity reads the latest card in the pipeline and the build sets no status filter. Started by the tag, not the call, because a shared account gates call-started workflows with an If/Else, and find_opportunity must be the last step and cannot sit inside one.",
         "actions": [
           {
             "type": "find_opportunity",
@@ -997,6 +996,35 @@
           }
         ]
       },
+      {
+        "ref": "workflow.missed_call_follow_up",
+        "allowMultiple": true,
+        "name": "Missed Call - Follow-Up",
+        "conditionalOn": "channels.sms == true",
+        "trigger": {
+          "type": "call_status",
+          "callStatuses": [
+            "no-answer",
+            "busy",
+            "voicemail"
+          ],
+          "callDirection": "inbound"
+        },
+        "stopOnResponse": true,
+        "_design": "W48 (2026-10-29): the hour-later text, split from the instant text-back so a second missed call inside the hour still gets an instant reply. Started by the same missed call; a redial while a contact is still waiting here gets no second follow-up. Stops the moment they reply.",
+        "actions": [
+          {
+            "type": "wait",
+            "value": 1,
+            "unit": "hours"
+          },
+          {
+            "type": "send_sms",
+            "smsRef": "sms.mc_sms_2",
+            "conditionalOn": "channels.sms == true"
+          }
+        ]
+      },
       {
         "ref": "workflow.lead_nurture",
         "allowMultiple": false,
@@ -1158,6 +1186,11 @@
             "workflowRef": "workflow.missed_call",
             "conditionalOn": "channels.sms == true"
           },
+          {
+            "type": "remove_from_workflow",
+            "workflowRef": "workflow.missed_call_follow_up",
+            "conditionalOn": "channels.sms == true"
+          },
           {
             "type": "remove_from_workflow",
             "workflowRef": "workflow.lead_nurture"
@@ -1343,6 +1376,7 @@
         "blocks": [
           "workflow.speed_to_lead",
           "workflow.missed_call",
+          "workflow.missed_call_follow_up",
           "workflow.lead_nurture",
           "workflow.win_back"
         ]
@@ -1371,6 +1405,7 @@
         "blocks": [
           "workflow.speed_to_lead",
           "workflow.missed_call",
+          "workflow.missed_call_follow_up",
           "workflow.lead_nurture",
           "workflow.win_back",
           "sms.stl_sms_1",
@@ -1391,6 +1426,18 @@
         ],
         "_blocksNote": "Lists every SMS-bearing WORKFLOW ref (so they stay DRAFT) plus the sms.* asset refs. After conditional pruning, drop any entry whose workflow/asset was removed."
       },
+      {
+        "ref": "handoff.stop_line_check",
+        "conditionalOn": "channels.sms == true",
+        "owner": "OPERATOR-UI",
+        "title": "Check whether the account adds its own Reply STOP line",
+        "trigger": "channels.sms == true",
+        "instruction": "Your GoHighLevel account may already add its own 'Reply STOP' line to the first text each contact gets. If it does, a contact may see the opt-out line twice on that first text. That is safe. Remove the build's own line from a text only if you are sure the account's own line is switched on.",
+        "produces": null,
+        "successCheck": "You know whether the account adds its own Reply STOP line to first texts",
+        "blocks": [],
+        "_design": "W49 (command-center ruling 2026-10-30): a doubled opt-out line is cosmetic, a missing one is a compliance failure, so the build keeps its own STOP line and says so. No settings path is named because none has been seen on screen; the setting is to be checked live later."
+      },
       {
         "ref": "handoff.welcome_code",
         "owner": "OPERATOR-EXT",