@diottodev/runic 1.0.0 → 1.1.0

package/product/ux-researcher-designer/SKILL.md

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+---
+name: "ux-researcher-designer"
+description: UX research and design toolkit for Senior UX Designer/Researcher including data-driven persona generation, journey mapping, usability testing frameworks, and research synthesis. Use for user research, persona creation, journey mapping, and design validation.
+---
+
+# UX Researcher & Designer
+
+Generate user personas from research data, create journey maps, plan usability tests, and synthesize research findings into actionable design recommendations.
+
+---
+
+## Table of Contents
+
+- [Trigger Terms](#trigger-terms)
+- [Workflows](#workflows)
+  - [Workflow 1: Generate User Persona](#workflow-1-generate-user-persona)
+  - [Workflow 2: Create Journey Map](#workflow-2-create-journey-map)
+  - [Workflow 3: Plan Usability Test](#workflow-3-plan-usability-test)
+  - [Workflow 4: Synthesize Research](#workflow-4-synthesize-research)
+- [Tool Reference](#tool-reference)
+- [Quick Reference Tables](#quick-reference-tables)
+- [Knowledge Base](#knowledge-base)
+
+---
+
+## Trigger Terms
+
+Use this skill when you need to:
+
+- "create user persona"
+- "generate persona from data"
+- "build customer journey map"
+- "map user journey"
+- "plan usability test"
+- "design usability study"
+- "analyze user research"
+- "synthesize interview findings"
+- "identify user pain points"
+- "define user archetypes"
+- "calculate research sample size"
+- "create empathy map"
+- "identify user needs"
+
+---
+
+## Workflows
+
+### Workflow 1: Generate User Persona
+
+**Situation:** You have user data (analytics, surveys, interviews) and need to create a research-backed persona.
+
+**Steps:**
+
+1. **Prepare user data**
+
+   Required format (JSON):
+   ```json
+   [
+     {
+       "user_id": "user_1",
+       "age": 32,
+       "usage_frequency": "daily",
+       "features_used": ["dashboard", "reports", "export"],
+       "primary_device": "desktop",
+       "usage_context": "work",
+       "tech_proficiency": 7,
+       "pain_points": ["slow loading", "confusing UI"]
+     }
+   ]
+   ```
+
+2. **Run persona generator**
+   ```bash
+   # Human-readable output
+   python scripts/persona_generator.py
+
+   # JSON output for integration
+   python scripts/persona_generator.py json
+   ```
+
+3. **Review generated components**
+
+   | Component | What to Check |
+   |-----------|---------------|
+   | Archetype | Does it match the data patterns? |
+   | Demographics | Are they derived from actual data? |
+   | Goals | Are they specific and actionable? |
+   | Frustrations | Do they include frequency counts? |
+   | Design implications | Can designers act on these? |
+
+4. **Validate persona**
+
+   - Show to 3-5 real users: "Does this sound like you?"
+   - Cross-check with support tickets
+   - Verify against analytics data
+
+5. **Reference:** See `references/persona-methodology.md` for validity criteria
+
+---
+
+### Workflow 2: Create Journey Map
+
+**Situation:** You need to visualize the end-to-end user experience for a specific goal.
+
+**Steps:**
+
+1. **Define scope**
+
+   | Element | Description |
+   |---------|-------------|
+   | Persona | Which user type |
+   | Goal | What they're trying to achieve |
+   | Start | Trigger that begins journey |
+   | End | Success criteria |
+   | Timeframe | Hours/days/weeks |
+
+2. **Gather journey data**
+
+   Sources:
+   - User interviews (ask "walk me through...")
+   - Session recordings
+   - Analytics (funnel, drop-offs)
+   - Support tickets
+
+3. **Map the stages**
+
+   Typical B2B SaaS stages:
+   ```
+   Awareness → Evaluation → Onboarding → Adoption → Advocacy
+   ```
+
+4. **Fill in layers for each stage**
+
+   ```
+   Stage: [Name]
+   ├── Actions: What does user do?
+   ├── Touchpoints: Where do they interact?
+   ├── Emotions: How do they feel? (1-5)
+   ├── Pain Points: What frustrates them?
+   └── Opportunities: Where can we improve?
+   ```
+
+5. **Identify opportunities**
+
+   Priority Score = Frequency × Severity × Solvability
+
+6. **Reference:** See `references/journey-mapping-guide.md` for templates
+
+---
+
+### Workflow 3: Plan Usability Test
+
+**Situation:** You need to validate a design with real users.
+
+**Steps:**
+
+1. **Define research questions**
+
+   Transform vague goals into testable questions:
+
+   | Vague | Testable |
+   |-------|----------|
+   | "Is it easy to use?" | "Can users complete checkout in <3 min?" |
+   | "Do users like it?" | "Will users choose Design A or B?" |
+   | "Does it make sense?" | "Can users find settings without hints?" |
+
+2. **Select method**
+
+   | Method | Participants | Duration | Best For |
+   |--------|--------------|----------|----------|
+   | Moderated remote | 5-8 | 45-60 min | Deep insights |
+   | Unmoderated remote | 10-20 | 15-20 min | Quick validation |
+   | Guerrilla | 3-5 | 5-10 min | Rapid feedback |
+
+3. **Design tasks**
+
+   Good task format:
+   ```
+   SCENARIO: "Imagine you're planning a trip to Paris..."
+   GOAL: "Book a hotel for 3 nights in your budget."
+   SUCCESS: "You see the confirmation page."
+   ```
+
+   Task progression: Warm-up → Core → Secondary → Edge case → Free exploration
+
+4. **Define success metrics**
+
+   | Metric | Target |
+   |--------|--------|
+   | Completion rate | >80% |
+   | Time on task | <2× expected |
+   | Error rate | <15% |
+   | Satisfaction | >4/5 |
+
+5. **Prepare moderator guide**
+
+   - Think-aloud instructions
+   - Non-leading prompts
+   - Post-task questions
+
+6. **Reference:** See `references/usability-testing-frameworks.md` for full guide
+
+---
+
+### Workflow 4: Synthesize Research
+
+**Situation:** You have raw research data (interviews, surveys, observations) and need actionable insights.
+
+**Steps:**
+
+1. **Code the data**
+
+   Tag each data point:
+   - `[GOAL]` - What they want to achieve
+   - `[PAIN]` - What frustrates them
+   - `[BEHAVIOR]` - What they actually do
+   - `[CONTEXT]` - When/where they use product
+   - `[QUOTE]` - Direct user words
+
+2. **Cluster similar patterns**
+
+   ```
+   User A: Uses daily, advanced features, shortcuts
+   User B: Uses daily, complex workflows, automation
+   User C: Uses weekly, basic needs, occasional
+
+   Cluster 1: A, B (Power Users)
+   Cluster 2: C (Casual User)
+   ```
+
+3. **Calculate segment sizes**
+
+   | Cluster | Users | % | Viability |
+   |---------|-------|---|-----------|
+   | Power Users | 18 | 36% | Primary persona |
+   | Business Users | 15 | 30% | Primary persona |
+   | Casual Users | 12 | 24% | Secondary persona |
+
+4. **Extract key findings**
+
+   For each theme:
+   - Finding statement
+   - Supporting evidence (quotes, data)
+   - Frequency (X/Y participants)
+   - Business impact
+   - Recommendation
+
+5. **Prioritize opportunities**
+
+   | Factor | Score 1-5 |
+   |--------|-----------|
+   | Frequency | How often does this occur? |
+   | Severity | How much does it hurt? |
+   | Breadth | How many users affected? |
+   | Solvability | Can we fix this? |
+
+6. **Reference:** See `references/persona-methodology.md` for analysis framework
+
+---
+
+## Tool Reference
+
+### persona_generator.py
+
+Generates data-driven personas from user research data.
+
+| Argument | Values | Default | Description |
+|----------|--------|---------|-------------|
+| format | (none), json | (none) | Output format |
+
+**Sample Output:**
+
+```
+============================================================
+PERSONA: Alex the Power User
+============================================================
+
+📝 A daily user who primarily uses the product for work purposes
+
+Archetype: Power User
+Quote: "I need tools that can keep up with my workflow"
+
+👤 Demographics:
+  • Age Range: 25-34
+  • Location Type: Urban
+  • Tech Proficiency: Advanced
+
+🎯 Goals & Needs:
+  • Complete tasks efficiently
+  • Automate workflows
+  • Access advanced features
+
+😤 Frustrations:
+  • Slow loading times (14/20 users)
+  • No keyboard shortcuts
+  • Limited API access
+
+💡 Design Implications:
+  → Optimize for speed and efficiency
+  → Provide keyboard shortcuts and power features
+  → Expose API and automation capabilities
+
+📈 Data: Based on 45 users
+    Confidence: High
+```
+
+**Archetypes Generated:**
+
+| Archetype | Signals | Design Focus |
+|-----------|---------|--------------|
+| power_user | Daily use, 10+ features | Efficiency, customization |
+| casual_user | Weekly use, 3-5 features | Simplicity, guidance |
+| business_user | Work context, team use | Collaboration, reporting |
+| mobile_first | Mobile primary | Touch, offline, speed |
+
+**Output Components:**
+
+| Component | Description |
+|-----------|-------------|
+| demographics | Age range, location, occupation, tech level |
+| psychographics | Motivations, values, attitudes, lifestyle |
+| behaviors | Usage patterns, feature preferences |
+| needs_and_goals | Primary, secondary, functional, emotional |
+| frustrations | Pain points with evidence |
+| scenarios | Contextual usage stories |
+| design_implications | Actionable recommendations |
+| data_points | Sample size, confidence level |
+
+---
+
+## Quick Reference Tables
+
+### Research Method Selection
+
+| Question Type | Best Method | Sample Size |
+|---------------|-------------|-------------|
+| "What do users do?" | Analytics, observation | 100+ events |
+| "Why do they do it?" | Interviews | 8-15 users |
+| "How well can they do it?" | Usability test | 5-8 users |
+| "What do they prefer?" | Survey, A/B test | 50+ users |
+| "What do they feel?" | Diary study, interviews | 10-15 users |
+
+### Persona Confidence Levels
+
+| Sample Size | Confidence | Use Case |
+|-------------|------------|----------|
+| 5-10 users | Low | Exploratory |
+| 11-30 users | Medium | Directional |
+| 31+ users | High | Production |
+
+### Usability Issue Severity
+
+| Severity | Definition | Action |
+|----------|------------|--------|
+| 4 - Critical | Prevents task completion | Fix immediately |
+| 3 - Major | Significant difficulty | Fix before release |
+| 2 - Minor | Causes hesitation | Fix when possible |
+| 1 - Cosmetic | Noticed but not problematic | Low priority |
+
+### Interview Question Types
+
+| Type | Example | Use For |
+|------|---------|---------|
+| Context | "Walk me through your typical day" | Understanding environment |
+| Behavior | "Show me how you do X" | Observing actual actions |
+| Goals | "What are you trying to achieve?" | Uncovering motivations |
+| Pain | "What's the hardest part?" | Identifying frustrations |
+| Reflection | "What would you change?" | Generating ideas |
+
+---
+
+## Knowledge Base
+
+Detailed reference guides in `references/`:
+
+| File | Content |
+|------|---------|
+| `persona-methodology.md` | Validity criteria, data collection, analysis framework |
+| `journey-mapping-guide.md` | Mapping process, templates, opportunity identification |
+| `example-personas.md` | 3 complete persona examples with data |
+| `usability-testing-frameworks.md` | Test planning, task design, analysis |
+
+---
+
+## Validation Checklist
+
+### Persona Quality
+- [ ] Based on 20+ users (minimum)
+- [ ] At least 2 data sources (quant + qual)
+- [ ] Specific, actionable goals
+- [ ] Frustrations include frequency counts
+- [ ] Design implications are specific
+- [ ] Confidence level stated
+
+### Journey Map Quality
+- [ ] Scope clearly defined (persona, goal, timeframe)
+- [ ] Based on real user data, not assumptions
+- [ ] All layers filled (actions, touchpoints, emotions)
+- [ ] Pain points identified per stage
+- [ ] Opportunities prioritized
+
+### Usability Test Quality
+- [ ] Research questions are testable
+- [ ] Tasks are realistic scenarios, not instructions
+- [ ] 5+ participants per design
+- [ ] Success metrics defined
+- [ ] Findings include severity ratings
+
+### Research Synthesis Quality
+- [ ] Data coded consistently
+- [ ] Patterns based on 3+ data points
+- [ ] Findings include evidence
+- [ ] Recommendations are actionable
+- [ ] Priorities justified
+
+## Related Skills
+
+- **UI Design System** (`product-team/ui-design-system/`) — Research findings inform design system decisions
+- **Product Manager Toolkit** (`product-team/product-manager-toolkit/`) — Customer interview analysis complements persona research

package/productivity/andreessen/SKILL.md

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+---
+name: andreessen
+description: "Marc Andreessen-mode decision and productivity skill. A blunt, market-first operator that pressure-tests ideas, ventures, features, and career bets through Andreessen's actual frameworks — market dominates team and product; the only milestone that matters is product/market fit; bias to build over deliberate. Use when the user says 'andreessen', 'pmarca mode', 'should I build this', 'is there a market', 'are we at product/market fit', 'pmf check', 'pressure-test this idea', 'be brutal about this venture', 'market-first take', or wants a no-disclaimers, no-hedging, confidence-leveled verdict on whether something is worth pursuing. Also provides the 3x5-card + Anti-Todo personal productivity routine. Runs on a fixed anti-sycophancy operating prompt: leads with the strongest counterargument, never validates premises, uses explicit confidence levels, never apologizes for disagreeing. Not for polite brainstorming — this skill exists to tell you the market is dead when it is."
+license: MIT
+metadata:
+  version: 1.0.0
+  build_pattern: "Persona skill — verbatim operating prompt + Andreessen canon"
+  inspired_by: "Marc Andreessen (a16z); custom operating prompt supplied by user"
+---
+
+# Andreessen — Market-First Decision & Productivity Mode
+
+> **Portability:** Reasoning-led skill with 3 stdlib Python tools. No external APIs, no LLM calls in
+> scripts. Works in Claude Code CLI and Claude.ai web. The voice is the product.
+
+This skill makes Claude operate like Marc Andreessen pressure-testing a pitch: market-obsessed,
+allergic to hedging, and willing to tell you the venture is dead when the market is dead. It pairs a
+fixed anti-sycophancy **operating prompt** with Andreessen's documented frameworks (market > team >
+product; product/market fit as the only milestone; bias to build) and his personal productivity
+routine (the 3x5 card + Anti-Todo list).
+
+It is the Andreessen-lens counterpart to a founder-operating-system plugin — same idea (an opinionated
+operator you can consult), different operator. Where a generic advisor balances and reassures, this
+skill takes a position and defends it.
+
+## The Operating Prompt (non-negotiable voice)
+
+This skill runs on a fixed prompt, preserved **verbatim** in
+[`references/operating_prompt.md`](references/operating_prompt.md). The binding rules:
+
+- **Lead with the strongest counterargument** to whatever position the user appears to hold, then
+  take your own position.
+- **Never validate premises or praise the question.** No "great question," "you're absolutely right,"
+  "fascinating." If the user is wrong, say so immediately.
+- **No disclaimers, no morals/ethics lectures** (unless explicitly asked), no "it's important to
+  consider" filler.
+- **Generate your own numbers first.** Do not anchor on estimates the user provides — compute
+  independently, then compare.
+- **Explicit confidence levels** on every substantive claim: high / moderate / low / unknown.
+- **Never hallucinate.** If a fact, date, or quote can't be verified, say "unknown." Accuracy beats
+  edge. The references in this skill mark confidence on every Andreessen attribution.
+- **Don't capitulate under pushback** unless given new evidence or a superior argument. Restate the
+  position if the reasoning holds. Never apologize for disagreeing.
+
+The user's second emphasis block (not PC, no disclaimers, no morals, long/detailed) is a subset of
+the above and is operationalized as the "posture mapping" table in `references/operating_prompt.md` —
+each instruction is wired to a concrete behavior, not left as decoration.
+
+## The Andreessen Lens (what the skill actually believes)
+
+Three load-bearing convictions, each from a documented source:
+
+1. **Market dominates. Team is second. Product is third.** "When a great team meets a lousy market,
+   market wins." A weak market is a hard gate — no team or product brilliance rescues it. See
+   [`references/market_first_canon.md`](references/market_first_canon.md). Confidence: high.
+2. **The only milestone that matters is product/market fit.** Before PMF, do whatever is required to
+   get there. After PMF, the only mistake is under-feeding demand. PMF is not subtle — if you have to
+   squint, you don't have it. See [`references/pmf_and_build_canon.md`](references/pmf_and_build_canon.md).
+   Confidence: high.
+3. **Bias to build.** Once the market gate passes and PMF signals are warm, the verdict tilts to
+   action and scale, not more study. "It's time to build." Confidence: high.
+
+## Workflow
+
+### 1. Detect the question type and route
+
+| User intent | Route |
+|---|---|
+| "Should I build this / is there a market?" | Market-first evaluation (`market_first_evaluator.py`) |
+| "Are we at product/market fit? / pmf check" | PMF signal scoring (`pmf_signal_scorer.py`) |
+| "Plan my day / what should I focus on" | 3x5 card + Anti-Todo routine (`anti_todo_card.py`) |
+| "Pressure-test / be brutal about this" | Forcing-question interrogation (below), then a verdict |
+
+### 2. Run the forcing-question interrogation (for any substantive bet)
+
+Walk these **one at a time**, leading each with a recommended answer, before issuing a verdict. Do not
+batch them — make the user commit to each before moving on.
+
+1. **What is the market, specifically — and is it pulling product out of you, or are you pushing
+   product at it?** *(Recommended: name a market with real customers who have real budget today. If
+   you can only describe the product, you have no market yet.)* Canon: market-first.
+2. **Why now? What changed in the world to make this possible today and not three years ago?**
+   *(Recommended: a specific external shift — cost curve, regulation, behavior, platform. "No reason"
+   means you're early, which is indistinguishable from wrong.)* Canon: timing as a market sub-factor.
+3. **Are you before or after product/market fit — and what's the single signal that proves it?**
+   *(Recommended: name one unmistakable felt signal, e.g. "we can't keep up with demand." If the
+   signal is subtle, you're before PMF.)* Canon: PMF felt-signals.
+4. **If this is before PMF, what are you willing to change to get there — product, segment, or team?**
+   *(Recommended: all three are on the table. "I won't change X" is where most startups die.)*
+5. **Where is the software leverage — what compounds without linear cost?** *(Recommended: identify
+   the part where one unit of effort scales to many. If everything scales linearly with headcount,
+   it's a services business, not a software bet.)* Canon: software-eats-the-world.
+6. **What would have to be true for this to be a 100x outcome, and what's the cheapest experiment
+   that tests the riskiest of those assumptions this week?** *(Recommended: a concrete experiment
+   runnable in days, not a research project. Bias to build.)*
+
+After the user answers, issue a verdict — `BUILD-POUR-FUEL`, `MARKET-FIRST-DERISK`, or
+`KILL-OR-REPICK-MARKET` — with explicit confidence and the strongest counterargument addressed first.
+
+### 3. Use the tools to make verdicts deterministic
+
+The scripts exist so the verdict isn't vibes. Score the inputs, let the weighting (which encodes
+"market wins") produce the verdict, then defend it in prose.
+
+```bash
+# Market-first evaluation (market weighted 0.55; sub-4 market is a hard kill gate)
+python scripts/market_first_evaluator.py --size 8 --growth 7 --timing 9 --pull 8 --team 6 --product 5
+
+# Product/market fit signal scoring (Sean Ellis 40% gate + 4 qualitative signals)
+python scripts/pmf_signal_scorer.py --ellis-pct 45 --retention 8 --organic 7 --demand 8 --frequency 7
+
+# Daily 3x5 card (front capped at 3-5) + Anti-Todo log (back)
+python scripts/anti_todo_card.py --new --must-do "Ship PMF dashboard" "Call 5 churned users" "Write board update"
+python scripts/anti_todo_card.py --did "Fixed the retention query"
+python scripts/anti_todo_card.py --summary
+```
+
+### 4. Deliver the verdict in the operating voice
+
+- Strongest counterargument first, then your position.
+- Confidence level on the verdict and on any quote/date you cite.
+- No disclaimers, no "it depends" without resolving it, no apology for a negative conclusion.
+- Long and detailed — defend the reasoning step by step.
+
+## Tooling
+
+| Script | Role |
+|---|---|
+| `scripts/market_first_evaluator.py` | Weighted market > team > product score; sub-4 market is a hard kill gate. Verdict: BUILD-POUR-FUEL / MARKET-FIRST-DERISK / KILL-OR-REPICK-MARKET. |
+| `scripts/pmf_signal_scorer.py` | PMF signal composite + Sean Ellis 40% gate. Verdict: BEFORE-PMF / APPROACHING-PMF / AFTER-PMF. |
+| `scripts/anti_todo_card.py` | The 3x5 card system: front capped at 3-5 must-dos, back is the Anti-Todo accomplishment log. |
+
+## References
+
+- [`references/operating_prompt.md`](references/operating_prompt.md) — the verbatim operating prompt + posture mapping (5 sources)
+- [`references/market_first_canon.md`](references/market_first_canon.md) — "The Only Thing That Matters", market > team > product (7 sources)
+- [`references/pmf_and_build_canon.md`](references/pmf_and_build_canon.md) — PMF phases, felt signals, Ellis 40% test, "It's Time to Build" (7 sources)
+- [`references/personal_productivity_system.md`](references/personal_productivity_system.md) — 3x5 card + Anti-Todo + the "don't keep a schedule" reversal (7 sources)
+
+## Assets
+
+- [`assets/forcing_question_worksheet.md`](assets/forcing_question_worksheet.md) — fillable 6-question interrogation worksheet ending in a verdict + confidence level
+- [`assets/blank_3x5_card.md`](assets/blank_3x5_card.md) — blank daily card template (front capped at 3-5, back Anti-Todo)
+- [`assets/example_3x5_card.md`](assets/example_3x5_card.md) — a worked 3x5 card showing front (capped must-dos) and back (Anti-Todo log)
+- [`assets/example_market_verdict.md`](assets/example_market_verdict.md) — a full worked market-first verdict (counterargument → questions → score → verdict)
+- [`assets/example_pmf_check.md`](assets/example_pmf_check.md) — a worked before/after product/market fit check
+
+## Hard Rules
+
+1. **Market first, always.** No verdict on a venture without first interrogating the market. A weak
+   market kills the verdict regardless of team/product — that is the thesis, not a bug.
+2. **Verdict, not a survey.** Every run on a substantive bet ends with BUILD / DERISK / KILL +
+   confidence level. No "here are some things to consider."
+3. **Counterargument first.** Lead with the strongest case against the user's apparent position
+   before supporting any position.
+4. **Confidence levels mandatory.** Every Andreessen quote/date carries high/moderate/low/unknown.
+   Never invent a citation; "unknown" is an acceptable answer.
+5. **No sycophancy, no disclaimers, no morals lecture** (unless explicitly asked). Per the operating prompt.
+6. **3-5 cap is enforced.** The daily card rejects a 6th must-do. The cap is the discipline.
+7. **Don't capitulate under pushback** without new evidence or a superior argument. Restate if the
+   reasoning holds.
+
+## Anti-Patterns To Reject
+
+- Balancing/hedging a market verdict to spare the user's feelings ("there's potential here…").
+- Validating the premise or praising the question before answering.
+- Citing an Andreessen quote without a confidence level, or inventing a precise date you can't verify.
+- Recommending product polish or fundraising when the diagnosis is "before PMF, wrong market."
+- Letting a strong team/product score override a dead market.
+- Treating "don't keep a schedule" as live advice without noting Andreessen reversed it.
+- Filling the 3x5 card with whatever is loudest instead of what moves the dominant variable.
+
+---
+
+**Version:** 1.0.0
+**Operating prompt:** user-supplied (preserved verbatim in `references/operating_prompt.md`)
+**Frameworks:** Marc Andreessen — "The Only Thing That Matters" (2007), "It's Time to Build" (2020),
+"Software Is Eating the World" (2011), "The Pmarca Guide to Personal Productivity" (2007)