@anysiteio/agent-skills 1.0.0

package/skills/anysite-competitor-intelligence/SKILL.md

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+---
+name: anysite-competitor-intelligence
+description: Competitive intelligence gathering using anysite MCP server across LinkedIn, social media, Y Combinator, and the web. Track competitor activities, analyze hiring patterns, monitor content strategies, benchmark market positioning, research startup competitors, and gather strategic intelligence. Supports LinkedIn (companies, employees, posts), Instagram, Twitter/X, Reddit, YouTube, Y Combinator, and web scraping. Use when users need to analyze competitors, track competitive movements, research market positioning, monitor hiring velocity, or gather strategic market intelligence.
+---
+
+# anysite Competitor Intelligence
+
+Comprehensive competitive intelligence gathering using anysite MCP server. Track competitors across LinkedIn, social media, and the web to understand their strategies, monitor their activities, and identify competitive opportunities.
+
+## Overview
+
+The anysite Competitor Intelligence skill helps you:
+- **Track competitor companies** on LinkedIn and Y Combinator
+- **Monitor hiring patterns** to identify growth areas and strategic priorities
+- **Analyze content strategies** across social platforms
+- **Benchmark positioning** and messaging
+- **Identify key employees** and leadership changes
+- **Track competitive movements** like funding, launches, partnerships
+
+This skill provides 90% coverage of competitive intelligence capabilities with excellent LinkedIn and social media monitoring.
+
+## Supported Platforms
+
+- ✅ **LinkedIn** (Primary): Company pages, employee search, post monitoring, job listings, growth tracking
+- ✅ **Y Combinator**: Startup competitor research, funding data, batch analysis
+- ✅ **Twitter/X**: Social presence monitoring, content strategy, engagement analysis
+- ✅ **Reddit**: Community sentiment, product discussions, competitor mentions
+- ✅ **Instagram**: Brand presence, visual content strategy, influencer partnerships
+- ✅ **YouTube**: Video content, channel growth, community engagement
+- ✅ **Web Scraping**: Company websites, press releases, blog content
+- ✅ **SEC**: Public company filings for competitors
+
+## Quick Start
+
+### Step 1: Identify Competitors
+
+Choose your competitor identification method:
+
+| Goal | Primary Tool | Output |
+|------|-------------|--------|
+| Find similar companies | `search_linkedin_companies` | Company list with metrics |
+| Research startup competitors | `search_yc_companies` | YC startups by industry/batch |
+| Discover by employee search | `search_linkedin_users` → companies | Companies from employee profiles |
+| Find by keywords/industry | `search_linkedin_companies` + keywords | Filtered company list |
+
+### Step 2: Gather Competitive Intelligence
+
+Execute MCP tools to collect competitor data:
+
+**Company Profile Analysis**
+```
+Tool: mcp__anysite__get_linkedin_company
+Parameters:
+- company: "competitor-name" or LinkedIn URL
+Returns: Description, size, location, website, specialties
+```
+
+**Employee Intelligence**
+```
+Tool: mcp__anysite__search_linkedin_users
+Parameters:
+- company_keywords: "Competitor Inc"
+- title: "VP OR Director OR Head" (for leadership)
+- count: 50
+Returns: Key employees, org structure insights
+```
+
+**Hiring Velocity Analysis**
+```
+Tool: mcp__anysite__get_linkedin_company_employee_stats
+Parameters:
+- urn: <company URN from search>
+Returns: Growth metrics, department distribution
+```
+
+**Content Strategy**
+```
+Tool: mcp__anysite__get_linkedin_company_posts
+Parameters:
+- urn: <company URN>
+- count: 20
+Returns: Recent posts, engagement, messaging themes
+```
+
+### Step 3: Process and Analyze
+
+Analyze gathered data for:
+- **Growth signals**: Hiring velocity, funding, expansion
+- **Strategic priorities**: Department hiring, job postings, content themes
+- **Market positioning**: Messaging, target audience, value props
+- **Competitive threats**: New products, partnerships, key hires
+
+### Step 4: Format Output
+
+**Chat Summary**: Competitive insights with key findings
+**CSV Export**: Competitor comparison matrix
+**JSON Export**: Complete data for tracking over time
+
+## Common Workflows
+
+### Workflow 1: Comprehensive Competitor Profile
+
+**Scenario**: Deep dive on a specific competitor
+
+**Steps**:
+
+1. **Company Overview**
+```
+get_linkedin_company("competitor")
+→ Size, industry, description, website, founding year
+```
+
+2. **Leadership Team**
+```
+search_linkedin_users(
+  company_keywords="Competitor Inc",
+  title="C-level OR VP OR SVP OR President"
+)
+→ C-suite and VP-level executives
+```
+
+3. **Organizational Structure**
+```
+get_linkedin_company_employee_stats(urn)
+→ Total employees, growth rate, department breakdown
+
+For each department:
+  search_linkedin_users(company_keywords, title=<department_title>)
+→ Team sizes, key roles
+```
+
+4. **Hiring Intelligence**
+```
+search_linkedin_jobs(keywords="Competitor Inc")
+→ Open positions, hiring priorities, expansion areas
+```
+
+5. **Content Strategy**
+```
+get_linkedin_company_posts(urn, count=50)
+→ Posting frequency, themes, engagement levels
+
+get_twitter_user("competitor")
+get_twitter_user_posts("competitor", count=50)
+→ Social media presence and strategy
+```
+
+6. **Product/Market Intelligence**
+```
+parse_webpage("https://competitor.com")
+→ Positioning, messaging, product offerings
+
+parse_webpage("https://competitor.com/blog")
+→ Content topics, thought leadership
+
+search_reddit_posts(query="Competitor Inc", count=20)
+→ Customer sentiment, product feedback
+```
+
+**Expected Output**:
+- Complete company profile
+- Leadership team roster (10-20 executives)
+- Hiring velocity and priorities
+- Content strategy analysis
+- Product positioning insights
+- Customer sentiment summary
+
+### Workflow 2: Competitive Landscape Mapping
+
+**Scenario**: Map all competitors in your space
+
+**Steps**:
+
+1. **Identify Competitors**
+```
+search_linkedin_companies(
+  keywords="<your industry keywords>",
+  industry="<industry>",
+  employee_count=["51-200", "201-500", "501-1000"],
+  count=50
+)
+```
+
+2. **Filter and Prioritize**
+```
+For each company:
+  get_linkedin_company(company)
+  → Review description for relevance
+  → Check employee count and growth
+  → Verify competitive overlap
+```
+
+3. **Categorize Competitors**
+```
+Direct: Same products, same market
+Indirect: Similar products, different market
+Potential: Adjacent space, could expand
+```
+
+4. **Size and Growth Metrics**
+```
+For each competitor:
+  get_linkedin_company_employee_stats(urn)
+  → Employee count, growth rate
+  → Department distribution
+```
+
+5. **Positioning Analysis**
+```
+For each competitor:
+  get_linkedin_company_posts(urn, count=10)
+  → Key messaging themes
+
+  parse_webpage(website + "/about")
+  → Value proposition, target market
+```
+
+6. **Funding and Traction** (for startups)
+```
+search_yc_companies(query="<industry>")
+→ YC competitors with funding data
+
+For each YC company:
+  get_yc_company(company)
+  → Batch, team size, description
+```
+
+**Expected Output**:
+- 20-50 competitors identified
+- Categorized by competitive threat level
+- Size and growth metrics for each
+- Positioning and messaging summaries
+- Competitive landscape map
+
+### Workflow 3: Hiring Velocity Tracking
+
+**Scenario**: Monitor competitor hiring to identify growth areas
+
+**Steps**:
+
+1. **Baseline Employee Count**
+```
+get_linkedin_company_employee_stats(competitor_urn)
+→ Current total employees
+→ Department distribution
+```
+
+2. **Track Open Positions**
+```
+search_linkedin_jobs(keywords="Competitor Inc")
+→ All open positions
+
+Group by department:
+- Engineering roles
+- Sales roles
+- Marketing roles
+- Operations roles
+```
+
+3. **Analyze Recent Hires**
+```
+search_linkedin_users(
+  company_keywords="Competitor Inc",
+  count=100
+)
+→ Get all employees
+
+Filter for recent joins:
+get_linkedin_user_experience(urn)
+→ Start date at current company
+→ Identify hires from last 3-6 months
+```
+
+4. **Track Key Departures**
+```
+For former employees:
+search_linkedin_users(keywords="Competitor Inc")
+→ Filter profiles showing "Former" or past employment
+
+Identify:
+- Leadership departures
+- Team exodus (multiple from same department)
+- Moves to other competitors
+```
+
+5. **Competitive Recruiting Analysis**
+```
+Identify where competitors hire from:
+- For each new hire: get previous companies
+- Track talent pipelines
+- Identify poaching patterns
+```
+
+**Expected Output**:
+- Hiring velocity (hires per month/quarter)
+- Department growth priorities
+- Key hires and their backgrounds
+- Leadership changes
+- Talent pipeline insights
+
+### Workflow 4: Content Strategy Benchmarking
+
+**Scenario**: Analyze competitor content across platforms
+
+**Steps**:
+
+1. **LinkedIn Content**
+```
+get_linkedin_company_posts(urn, count=50)
+
+Analyze:
+- Posting frequency (posts/week)
+- Content types (articles, videos, polls)
+- Engagement rates (likes, comments, shares)
+- Topics and themes
+- Employee advocacy (shares/comments from team)
+```
+
+2. **Twitter/X Content**
+```
+get_twitter_user("competitor")
+get_twitter_user_posts("competitor", count=100)
+
+Analyze:
+- Tweet frequency
+- Engagement metrics
+- Content themes
+- Use of threads/media
+- Response rates
+```
+
+3. **YouTube Content**
+```
+get_youtube_channel_videos("competitor", count=30)
+
+For each video:
+  get_youtube_video(video_id)
+
+Analyze:
+- Upload frequency
+- View counts
+- Engagement (likes, comments)
+- Content types (demos, webinars, customer stories)
+- Video length and production quality
+```
+
+4. **Instagram Content** (if B2C)
+```
+get_instagram_user("competitor")
+get_instagram_user_posts("competitor", count=50)
+
+Analyze:
+- Post frequency
+- Visual style/branding
+- Engagement rates
+- Use of Reels vs. static posts
+- Influencer partnerships
+```
+
+5. **Blog/Website Content**
+```
+parse_webpage("https://competitor.com/blog")
+get_sitemap("https://competitor.com")
+→ Find all blog posts
+
+Analyze:
+- Publishing frequency
+- Content topics
+- SEO keywords
+- Thought leadership positioning
+```
+
+6. **Community Sentiment**
+```
+search_reddit_posts(query="Competitor Inc", count=50)
+search_reddit_posts(query="competitor product name", count=50)
+
+Analyze:
+- Customer feedback
+- Common complaints
+- Product strengths
+- Feature requests
+```
+
+**Expected Output**:
+- Cross-platform content strategy matrix
+- Engagement benchmarks
+- Content themes and messaging
+- Platform prioritization insights
+- Community sentiment summary
+
+## MCP Tools Reference
+
+### LinkedIn Company Intelligence
+
+**search_linkedin_companies**
+- Search for companies by keywords, location, industry, size
+- Returns: Company list with basic info and URNs
+
+**get_linkedin_company**
+- Get detailed company profile
+- Returns: Description, website, size, industry, specialties
+
+**get_linkedin_company_employee_stats**
+- Get employee statistics and growth
+- Returns: Total employees, growth metrics, department distribution
+
+**get_linkedin_company_posts**
+- Get recent company posts
+- Returns: Posts with engagement metrics, content, timestamps
+
+### LinkedIn People Intelligence
+
+**search_linkedin_users**
+- Find employees at competitor companies
+- Filter by title, department, location
+- Returns: Employee profiles with titles and URLs
+
+**get_linkedin_profile**
+- Get detailed employee profile
+- Returns: Work history, education, skills
+
+**get_linkedin_user_experience**
+- Get detailed work history
+- Returns: All positions with dates and descriptions
+
+### Y Combinator Intelligence
+
+**search_yc_companies**
+- Search YC companies by industry, batch, filters
+- Returns: Company list with batch, team size, status
+
+**get_yc_company**
+- Get detailed YC company profile
+- Returns: Description, founders, batch, status, links
+
+**search_yc_founders**
+- Search for founders by criteria
+- Returns: Founder profiles with company associations
+
+### Social Media Monitoring
+
+**Twitter/X**:
+- `search_twitter_posts` - Find competitor mentions
+- `get_twitter_user` - Get competitor profile
+- `get_twitter_user_posts` - Get recent tweets
+
+**Instagram**:
+- `search_instagram_posts` - Find hashtag/keyword mentions
+- `get_instagram_user` - Get profile stats
+- `get_instagram_user_posts` - Get recent posts
+
+**Reddit**:
+- `search_reddit_posts` - Find discussions about competitors
+- `get_reddit_post` - Get post details and sentiment
+
+**YouTube**:
+- `search_youtube_videos` - Find competitor videos
+- `get_youtube_channel_videos` - Get all channel videos
+- `get_youtube_video` - Get video details and metrics
+
+### Web Intelligence
+
+**parse_webpage**
+- Extract content from competitor websites
+- Returns: Text content, links, contacts
+
+**get_sitemap**
+- Get all pages on competitor site
+- Returns: URL list for comprehensive analysis
+
+**duckduckgo_search**
+- Search for competitor mentions across the web
+- Returns: Search results with URLs and descriptions
+
+## Output Formats
+
+### Chat Summary
+
+Provides competitive intelligence highlights:
+- Key findings and insights
+- Competitive threats identified
+- Growth signals and strategic moves
+- Recommended actions
+- Top 3-5 competitors to watch
+
+### CSV Export
+
+Competitor comparison matrix with:
+- Company name, size, location
+- Employee count and growth rate
+- Posting frequency and engagement
+- Key differentiators
+- Competitive threat score
+
+### JSON Export
+
+Complete competitive data for:
+- Time-series tracking
+- Dashboard visualization
+- Automated monitoring
+- Integration with BI tools
+
+## Advanced Features
+
+### Competitive Intelligence Dashboard
+
+Track competitors over time by storing data and comparing:
+
+**Monthly Snapshot**:
+```json
+{
+  "date": "2026-01-29",
+  "competitors": [
+    {
+      "name": "Competitor A",
+      "employees": 350,
+      "monthly_growth": 8,
+      "open_positions": 25,
+      "linkedin_posts": 12,
+      "twitter_followers": 5400,
+      "funding_stage": "Series B"
+    }
+  ]
+}
+```
+
+**Trend Analysis**:
+- Employee growth over 6 months
+- Content output changes
+- Positioning shifts
+- Leadership changes
+
+### SWOT Analysis Framework
+
+**Strengths** (from LinkedIn, website, reviews):
+- Team expertise (LinkedIn profiles)
+- Product features (website, Reddit feedback)
+- Market position (company size, growth)
+- Brand recognition (social followers, engagement)
+
+**Weaknesses** (from reviews, job postings, employee turnover):
+- Customer complaints (Reddit, review sites)
+- Hiring challenges (multiple re-postings)
+- Employee turnover (LinkedIn departures)
+- Product gaps (feature requests in forums)
+
+**Opportunities** (from market analysis):
+- Underserved segments (job posting patterns)
+- Geographic expansion (new office locations)
+- Product expansion (new roles, content themes)
+
+**Threats** (from competitive monitoring):
+- New entrants (YC batch analysis)
+- Competitive hiring (talent poaching)
+- Product launches (company posts, blogs)
+- Pricing changes (website updates)
+
+### Win/Loss Analysis
+
+Track deals against specific competitors:
+
+**Data Points to Collect**:
+- Competitor encountered (company name)
+- Deal stage (lost/won)
+- Key differentiators discussed
+- Pricing comparison
+- Feature comparison
+- Decision factors
+
+**Intelligence Gathering**:
+```
+For each competitor in win/loss:
+1. get_linkedin_company → Current positioning
+2. parse_webpage(website + "/pricing") → Pricing strategy
+3. parse_webpage(website + "/features") → Feature set
+4. search_reddit_posts(competitor) → Customer feedback
+5. get_linkedin_company_posts → Recent messaging
+```
+
+**Analysis**:
+- Win rate by competitor
+- Common objections
+- Competitive advantages/disadvantages
+- Pricing positioning
+- Feature gaps
+
+## Recommendations
+
+**For Local/Retail Competitors**:
+Focus on:
+- LinkedIn company presence
+- Instagram brand content
+- Website location pages
+- Reddit community discussions
+
+**For Tech/SaaS Competitors**:
+Excellent coverage through:
+- LinkedIn (primary intelligence)
+- Y Combinator (for startups)
+- Twitter (tech community presence)
+- Product Hunt mentions
+
+**For Enterprise Competitors**:
+- LinkedIn extremely comprehensive
+- SEC filings for public companies
+- Professional social presence
+- Limited need for consumer platforms
+
+## Reference Documentation
+
+- **[ANALYSIS_PATTERNS.md](references/ANALYSIS_PATTERNS.md)** - Competitive analysis frameworks, SWOT templates, and intelligence gathering patterns
+
+## Troubleshooting
+
+### Issue: Competitor Not Found on LinkedIn
+
+**Solution**:
+- Try company name variations
+- Search for employees and extract company
+- Check if using DBA vs. legal name
+- Try website domain search
+
+### Issue: Limited Employee Data
+
+**Solution**:
+- Employees may have privacy settings
+- Try searching by title without company filter
+- Focus on public leadership team
+- Use website team pages as alternative
+
+### Issue: No Recent Company Posts
+
+**Solution**:
+- Company may not be active on LinkedIn
+- Check Twitter/Instagram instead
+- Use website blog for content analysis
+- Focus on employee posts mentioning company
+
+---
+
+**Ready to analyze competitors?** Ask Claude to help you research competitors, track hiring patterns, or benchmark competitive positioning using this skill!