@anysiteio/agent-skills 1.0.0

package/skills/anysite-audience-analysis/SKILL.md

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+---
+name: anysite-audience-analysis
+description: Analyze audience demographics, engagement patterns, and follower behavior across Instagram, YouTube, and LinkedIn using anysite MCP server. Understand who engages with content, track audience growth, analyze follower quality, identify engagement patterns, and profile audience characteristics. Supports Instagram audience analysis, YouTube subscriber research, and LinkedIn connection profiling. Use when users need to understand target audiences, validate influencer audiences, analyze follower demographics, track engagement patterns, or optimize content for specific audience segments.
+---
+
+# anysite Audience Analysis
+
+Understand your audience through demographic analysis, engagement patterns, and follower behavior across Instagram, YouTube, and LinkedIn.
+
+## Overview
+
+- **Analyze follower demographics** and characteristics
+- **Track engagement patterns** and behavior
+- **Evaluate audience quality** and authenticity
+- **Identify content preferences** by audience segment
+- **Optimize targeting** based on audience insights
+
+**Coverage**: 60% - Focused on Instagram, YouTube, LinkedIn
+
+## Supported Platforms
+
+- ✅ **Instagram**: Follower analysis, engagement patterns, audience location
+- ✅ **YouTube**: Subscriber insights, comment demographics, viewer behavior
+- ✅ **LinkedIn**: Connection analysis, professional demographics, engagement
+
+## Quick Start
+
+**Step 1: Identify Audience Source**
+
+Choose platform:
+- Instagram: `get_instagram_user` + `get_instagram_user_friendships`
+- YouTube: `get_youtube_channel_videos` + comment analysis
+- LinkedIn: `get_linkedin_user_posts` + engagement analysis
+
+**Step 2: Collect Audience Data**
+
+Gather:
+- Follower/subscriber counts
+- Engagement metrics
+- Demographics (from profiles)
+- Behavior patterns
+
+**Step 3: Analyze Patterns**
+
+Look for:
+- Audience segments
+- Engagement drivers
+- Content preferences
+- Peak activity times
+
+**Step 4: Generate Insights**
+
+Deliver:
+- Audience profile summary
+- Engagement patterns
+- Content recommendations
+- Targeting suggestions
+
+## Common Workflows
+
+### Workflow 1: Instagram Audience Analysis
+
+**Steps**:
+
+1. **Get Profile Overview**
+```
+get_instagram_user(username)
+→ Follower count, post count, bio
+```
+
+2. **Analyze Followers** (sample)
+```
+get_instagram_user_friendships(
+  user=username,
+  type="followers",
+  count=100
+)
+
+For each follower (sample):
+- Profile type (personal, business, creator)
+- Bio indicators (interests, location)
+- Follower count (influence level)
+```
+
+3. **Engagement Pattern Analysis**
+```
+get_instagram_user_posts(username, count=50)
+
+For each post:
+  get_instagram_post_likes(post_id, count=100)
+  get_instagram_post_comments(post_id, count=50)
+
+Analyze:
+- Who engages most (power users)
+- When engagement happens (timing)
+- What content drives engagement
+- Comment quality and topics
+```
+
+4. **Audience Segmentation**
+```
+Group followers by:
+- Engagement level (active, passive, ghost)
+- Interests (from bios)
+- Location (from profiles)
+- Influence (follower counts)
+```
+
+**Expected Output**:
+- Audience demographics summary
+- Engagement patterns
+- Top engaged followers
+- Content preferences
+
+### Workflow 2: YouTube Audience Insights
+
+**Steps**:
+
+1. **Channel Overview**
+```
+get_youtube_channel_videos(channel, count=50)
+
+Aggregate:
+- Total views
+- Subscriber milestones
+- Content mix
+```
+
+2. **Viewer Engagement Analysis**
+```
+For recent videos:
+  get_youtube_video(video_id)
+  → Views, likes, comments
+
+  get_youtube_video_comments(video_id, count=200)
+  → Analyze commenter patterns
+```
+
+3. **Audience Demographics from Comments**
+```
+From comments analyze:
+- Questions asked (knowledge level)
+- Topics discussed (interests)
+- Language and tone
+- Technical depth
+```
+
+4. **Content Performance by Audience**
+```
+Correlate:
+- High-view videos → audience interests
+- High-comment videos → engagement topics
+- High-like videos → quality indicators
+```
+
+**Expected Output**:
+- Viewer interest profile
+- Engagement drivers
+- Content optimization insights
+- Audience knowledge level
+
+### Workflow 3: LinkedIn Audience Profiling
+
+**Steps**:
+
+1. **Get Post History**
+```
+get_linkedin_user_posts(urn, count=50)
+```
+
+2. **Analyze Engagement**
+```
+For each post:
+- Reaction count and types
+- Comment depth
+- Share count
+- Post reach indicators
+```
+
+3. **Profile Engagers** (if accessible)
+```
+From reactions/comments:
+- Job titles
+- Industries
+- Companies
+- Seniority levels
+```
+
+4. **Content-Audience Mapping**
+```
+Correlate:
+- Which topics get most engagement
+- Which formats perform best
+- Which audiences engage with what
+- When different audiences are active
+```
+
+**Expected Output**:
+- Professional audience profile
+- Engagement patterns by topic
+- Content-audience fit analysis
+- Posting optimization recommendations
+
+## MCP Tools Reference
+
+### Instagram
+- `get_instagram_user` - Profile stats
+- `get_instagram_user_friendships` - Follower/following lists
+- `get_instagram_user_posts` - Post history
+- `get_instagram_post_likes` - Who liked posts
+- `get_instagram_post_comments` - Comment analysis
+
+### YouTube
+- `get_youtube_channel_videos` - Channel content
+- `get_youtube_video` - Video metrics
+- `get_youtube_video_comments` - Audience engagement
+
+### LinkedIn
+- `get_linkedin_user_posts` - Post history
+- `get_linkedin_profile` - Profile insights
+
+## Audience Analysis Framework
+
+**Demographic Analysis**:
+```
+- Age range (inferred from profiles)
+- Location (from bio/profiles)
+- Interests (from bio keywords)
+- Professional level (LinkedIn titles)
+```
+
+**Behavioral Analysis**:
+```
+- Engagement frequency
+- Content preferences
+- Peak activity times
+- Interaction patterns
+```
+
+**Quality Metrics**:
+```
+- Real vs. fake followers
+- Engagement authenticity
+- Audience overlap
+- Influence distribution
+```
+
+## Output Formats
+
+**Chat Summary**:
+- Audience profile highlights
+- Key engagement patterns
+- Content recommendations
+- Strategic insights
+
+**CSV Export**:
+- Follower sample data
+- Engagement metrics
+- Segment distribution
+
+**JSON Export**:
+- Complete audience data
+- Engagement time series
+- Segmentation details
+
+## Reference Documentation
+
+- **[PLATFORM_COVERAGE.md](references/PLATFORM_COVERAGE.md)** - Platform-specific audience analysis capabilities
+- **[TOOL_MAPPING.md](references/TOOL_MAPPING.md)** - Mapping analysis needs to MCP tools
+
+---
+
+**Ready to understand your audience?** Ask Claude to help you analyze followers, track engagement patterns, or profile audience characteristics!

package/skills/anysite-audience-analysis/references/PLATFORM_COVERAGE.md

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+# Platform-Specific Audience Analysis
+
+## Instagram Capabilities
+
+**Direct Audience Data**:
+- Follower/following lists (sample)
+- Engagement on posts (likes, comments)
+- Profile information from followers
+
+**Analysis Techniques**:
+- Follower quality assessment
+- Engagement pattern tracking
+- Content preference analysis
+- Audience segmentation
+
+**Limitations**:
+- Can't access full follower list (privacy)
+- Limited demographic data
+- Engagement sample-based
+
+## YouTube Capabilities
+
+**Direct Audience Data**:
+- Comment analysis
+- Video engagement metrics
+- Channel growth indicators
+
+**Analysis Techniques**:
+- Viewer interest profiling
+- Content performance analysis
+- Community engagement assessment
+
+**Limitations**:
+- No direct subscriber access
+- Demographics inferred from comments
+- Limited geographic data
+
+## LinkedIn Capabilities
+
+**Direct Audience Data**:
+- Post engagement metrics
+- Follower professional information
+- Connection quality
+
+**Analysis Techniques**:
+- Professional demographic profiling
+- Industry and seniority analysis
+- Content-audience matching
+
+**Limitations**:
+- Privacy settings limit visibility
+- Sample-based analysis
+- Connections vs. followers distinction

package/skills/anysite-audience-analysis/references/TOOL_MAPPING.md

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+# Audience Analysis Tool Mapping
+
+## Analysis Need → MCP Tool
+
+**Follower Demographics**:
+- Instagram: `get_instagram_user_friendships` → sample analysis
+- LinkedIn: `get_linkedin_profile` → professional data
+
+**Engagement Patterns**:
+- Instagram: `get_instagram_user_posts` + `get_instagram_post_likes/comments`
+- YouTube: `get_youtube_video` + `get_youtube_video_comments`
+- LinkedIn: `get_linkedin_user_posts`
+
+**Audience Growth**:
+- Track follower counts over time
+- Monitor engagement velocity
+- Analyze new vs. existing engagement
+
+**Content Preferences**:
+- Correlate content types with engagement
+- Analyze top-performing posts
+- Track topic performance
+
+**Audience Quality**:
+- Analyze follower profiles
+- Check engagement authenticity
+- Assess comment quality

package/skills/anysite-brand-reputation/SKILL.md

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+---
+name: anysite-brand-reputation
+description: Monitor brand reputation and sentiment across Twitter/X, Reddit, Instagram, YouTube, and LinkedIn using anysite MCP server. Track brand mentions, analyze customer sentiment, monitor social conversations, identify reputation issues, and measure brand health. Supports social media listening, sentiment analysis, mention tracking, and crisis detection. Use when users need to monitor brand mentions, track customer sentiment, identify reputation risks, analyze brand perception, or measure social media presence and brand health across platforms.
+---
+
+# anysite Brand Reputation Monitoring
+
+Monitor and protect your brand reputation across social media platforms. Track mentions, analyze sentiment, and identify issues before they escalate.
+
+## Overview
+
+- **Track brand mentions** across social platforms
+- **Analyze sentiment** (positive, negative, neutral)
+- **Monitor conversations** about your brand
+- **Identify reputation risks** and crisis signals
+- **Measure brand health** over time
+
+**Coverage**: 65% - Pivoted from review platforms to social media monitoring; strong for Twitter, Reddit, Instagram, YouTube, LinkedIn
+
+## Supported Platforms
+
+- ✅ **Twitter/X**: Real-time mentions, sentiment, viral content
+- ✅ **Reddit**: Community discussions, detailed feedback, sentiment
+- ✅ **Instagram**: Visual brand mentions, hashtag tracking, influencer posts
+- ✅ **YouTube**: Video mentions, comment sentiment, brand coverage
+- ✅ **LinkedIn**: Professional mentions, company updates, B2B sentiment
+
+## Quick Start
+
+**Step 1: Set Up Monitoring**
+
+Define:
+- Brand keywords (company name, product names, misspellings)
+- Platforms to monitor (Twitter, Reddit, Instagram, etc.)
+- Monitoring frequency (real-time, daily, weekly)
+- Alert thresholds (negative sentiment, volume spikes)
+
+**Step 2: Search for Mentions**
+
+Platform searches:
+```
+Twitter: search_twitter_posts(query="brand name", count=100)
+Reddit: search_reddit_posts(query="brand name", count=100)
+Instagram: search_instagram_posts(query="#brandname", count=100)
+LinkedIn: search_linkedin_posts(keywords="brand name", count=50)
+```
+
+**Step 3: Analyze Sentiment**
+
+For each mention:
+- Classify: Positive, negative, neutral
+- Categorize: Complaint, praise, question, general
+- Prioritize: Urgency, reach, influence
+
+**Step 4: Take Action**
+
+Based on findings:
+- Respond to negative mentions
+- Amplify positive feedback
+- Address product issues
+- Engage with community
+
+## Common Workflows
+
+### Workflow 1: Daily Brand Monitoring
+
+**Scenario**: Monitor brand mentions across all platforms daily
+
+**Steps**:
+
+1. **Search All Platforms**
+```
+# Twitter (real-time pulse)
+search_twitter_posts(query="brand name OR @brandhandle", count=100)
+Filter: Last 24 hours
+
+# Reddit (detailed discussions)
+search_reddit_posts(query="brand name", count=50)
+Filter: Last 24 hours
+
+# Instagram (visual mentions)
+search_instagram_posts(query="#brandname OR brand name", count=50)
+
+# LinkedIn (professional mentions)
+search_linkedin_posts(keywords="brand name", count=20)
+
+# YouTube (video coverage)
+search_youtube_videos(query="brand name review OR brand name unboxing", count=20)
+```
+
+2. **Classify Mentions**
+```
+For each mention:
+
+Sentiment:
+- Positive: Praise, recommendation, satisfaction
+- Negative: Complaint, criticism, problem
+- Neutral: Question, general mention, factual
+
+Category:
+- Product feedback
+- Customer service issue
+- Feature request
+- General discussion
+- Competitor comparison
+```
+
+3. **Prioritize Issues**
+```
+High Priority:
+- Negative + High reach (viral potential)
+- Multiple complaints about same issue
+- Influencer negative mention
+- Legal/safety concerns
+
+Medium Priority:
+- Individual complaints
+- Feature requests
+- Questions
+- General feedback
+
+Low Priority:
+- Positive mentions
+- Neutral discussions
+- General brand awareness
+```
+
+4. **Generate Daily Report**
+```
+Summary:
+- Total mentions (by platform)
+- Sentiment breakdown (% positive/negative/neutral)
+- Top issues identified
+- Viral/trending mentions
+- Recommended actions
+```
+
+**Expected Output**:
+- Daily mention count: 50-200
+- Sentiment distribution
+- Top 5 issues to address
+- Action items for team
+
+### Workflow 2: Crisis Detection and Management
+
+**Scenario**: Identify and track potential PR crises
+
+**Steps**:
+
+1. **Monitor for Anomalies**
+```
+Track baseline:
+- Average mentions per day
+- Average sentiment score
+- Typical engagement levels
+
+Alert triggers:
+- Mentions >2x baseline
+- Negative sentiment >50%
+- Viral negative content (high engagement)
+```
+
+2. **Deep Dive on Spikes**
+```
+When alert triggered:
+
+search_twitter_posts(query="brand name", count=500)
+→ Identify what's driving spike
+
+search_reddit_posts(query="brand name", count=200)
+→ Check community discussions
+
+For viral posts:
+  get_twitter_post(post_id) or get_reddit_post(url)
+  → Analyze reach and engagement
+  → Read comments for context
+```
+
+3. **Assess Crisis Severity**
+```
+Severity factors:
+- Volume (how many mentions)
+- Velocity (how fast growing)
+- Reach (influencer involvement, media coverage)
+- Sentiment (how negative)
+- Validity (legitimate issue vs. misunderstanding)
+```
+
+4. **Track Crisis Evolution**
+```
+Hourly monitoring:
+- Mention volume trend
+- Sentiment shifts
+- Platform spread
+- Media pickup
+- Official response impact
+```
+
+5. **Measure Resolution**
+```
+Track until:
+- Volume returns to baseline
+- Sentiment improves
+- No new negative mentions for 24-48h
+```
+
+**Expected Output**:
+- Crisis timeline
+- Mention volume graph
+- Sentiment tracking
+- Key influencers/posts
+- Response effectiveness
+
+### Workflow 3: Competitive Reputation Benchmarking
+
+**Scenario**: Compare brand sentiment vs. competitors
+
+**Steps**:
+
+1. **Define Competitors**
+```
+List 3-5 main competitors
+```
+
+2. **Gather Mentions for All**
+```
+For brand + each competitor:
+  search_twitter_posts(query=brand, count=200)
+  search_reddit_posts(query=brand, count=100)
+  search_linkedin_posts(keywords=brand, count=50)
+```
+
+3. **Calculate Brand Health Scores**
+```
+For each brand:
+
+Mention Volume: Total mentions
+Sentiment Score: (Positive - Negative) / Total
+Engagement Rate: Avg engagement per mention
+Share of Voice: Your mentions / Total category mentions
+```
+
+4. **Analyze Strengths/Weaknesses**
+```
+Compare:
+- What are competitors praised for?
+- What are competitors criticized for?
+- Where do we excel?
+- Where do we fall short?
+```
+
+5. **Identify Opportunities**
+```
+Look for:
+- Unmet customer needs (complaints about competitors)
+- Messaging gaps (what they're not saying)
+- Product differentiation opportunities
+- Customer service advantages
+```
+
+**Expected Output**:
+- Competitive sentiment matrix
+- Brand health scores comparison
+- Strength/weakness analysis
+- Strategic opportunities
+
+## MCP Tools Reference
+
+### Twitter/X
+- `search_twitter_posts(query, count)` - Find brand mentions
+- `get_twitter_user(user)` - Check brand profile stats
+- `get_twitter_user_posts(user, count)` - Monitor brand account
+
+### Reddit
+- `search_reddit_posts(query, subreddit, count)` - Find discussions
+- `get_reddit_post(url)` - Get post details and sentiment
+- `get_reddit_post_comments(url)` - Deep dive on discussions
+
+### Instagram
+- `search_instagram_posts(query, count)` - Find visual mentions
+- `get_instagram_post(post_id)` - Analyze mention engagement
+- `get_instagram_post_comments(post, count)` - Read feedback
+
+### YouTube
+- `search_youtube_videos(query, count)` - Find video mentions
+- `get_youtube_video(video)` - Get video details
+- `get_youtube_video_comments(video, count)` - Analyze sentiment
+
+### LinkedIn
+- `search_linkedin_posts(keywords, count)` - Professional mentions
+- `get_linkedin_company_posts(urn, count)` - Monitor own posts
+
+## Sentiment Analysis Framework
+
+**Manual Sentiment Classification**:
+
+**Positive Indicators**:
+- "Love", "great", "amazing", "best"
+- Recommendations ("highly recommend")
+- Repeat purchase ("buying again")
+- Comparisons ("better than X")
+
+**Negative Indicators**:
+- "Disappointed", "worst", "terrible", "awful"
+- Problems ("doesn't work", "broken")
+- Comparisons ("X is better")
+- Demands ("need refund", "fix this")
+
+**Neutral Indicators**:
+- Questions without sentiment
+- Factual statements
+- General mentions
+- Informational content
+
+**Sentiment Score**:
+```
+Score = (Positive mentions - Negative mentions) / Total mentions × 100
+
++50 to +100: Excellent
++20 to +49: Good
+-19 to +19: Neutral/Mixed
+-20 to -49: Poor
+-50 to -100: Critical
+```
+
+## Monitoring Metrics
+
+**Volume Metrics**:
+- Total mentions per day/week/month
+- Mentions by platform
+- Trend over time
+
+**Sentiment Metrics**:
+- Sentiment distribution (% positive/negative/neutral)
+- Sentiment score (net promoter style)
+- Sentiment trend over time
+
+**Engagement Metrics**:
+- Average likes/shares per mention
+- Viral mentions (>1000 engagements)
+- Influencer mentions
+
+**Issue Tracking**:
+- Top complaints (by frequency)
+- Product/service issues mentioned
+- Feature requests
+- Customer service mentions
+
+## Output Formats
+
+**Chat Summary**:
+- Daily mention highlights
+- Sentiment overview
+- Top issues identified
+- Recommended actions
+
+**CSV Export**:
+- Mention list with sentiment
+- Platform, date, reach
+- Issue categorization
+
+**JSON Export**:
+- Complete mention data
+- Time-series sentiment
+- Engagement metrics
+
+## Reference Documentation
+
+- **[MONITORING_GUIDE.md](references/MONITORING_GUIDE.md)** - Best practices for brand monitoring, crisis response protocols, and sentiment analysis techniques
+
+---
+
+**Ready to monitor your brand?** Ask Claude to help you track mentions, analyze sentiment, or identify reputation risks across social platforms!