@ak--47/dungeon-master 1.4.2 → 1.4.3

package/dungeons/vertical/fintech.js

@@ -12,6 +12,7 @@ import dayjs from "dayjs";
 import utc from "dayjs/plugin/utc.js";
 import "dotenv/config";
 import * as u from "../../lib/utils/utils.js";
+import { findFirstSequence, scaleFunnelTTC } from "../../lib/hook-helpers/timing.js";
 
 dayjs.extend(utc);
 const chance = u.initChance(SEED);
@@ -283,10 +284,13 @@ const chance = u.initChance(SEED);
  *   - By credit_score_range: loan approvals, tier adoption
  *
  * ---------------------------------------------------------------
- * 9. ONBOARDING TIME-TO-CONVERT (funnel-post)
+ * 9. ONBOARDING TIME-TO-CONVERT (everything)
  *
  * PATTERN: Premium tier users complete the Onboarding funnel 1.5x
  * faster (factor 0.67); Basic users 1.33x slower (factor 1.33).
+ * Applied in the everything hook via findFirstSequence + scaleFunnelTTC,
+ * so the effect is visible in both Mixpanel funnels and cross-event
+ * MIN→MIN SQL queries.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *
@@ -296,11 +300,6 @@ const chance = u.initChance(SEED);
  *   - Breakdown: account_tier
  *   - Expected: premium ~ 0.67x baseline; basic ~ 1.33x
  *
- *   NOTE (funnel-post measurement): visible only via Mixpanel funnel
- *   median TTC. Cross-event MIN→MIN SQL queries on raw events do NOT
- *   show this — funnel-post adjusts gaps within funnel instances, not
- *   across the user's full event history.
- *
  * ---------------------------------------------------------------
  * 10. TRANSACTION-COUNT MAGIC NUMBER (everything)
  *
@@ -341,7 +340,7 @@ const chance = u.initChance(SEED);
  * Auto-Pay Loyalty      | Bill completion rate  | 100%     | 70%       | -30%
  * Premium Tier Value    | Reward value (Premium)| 1x       | 3x        | 3x
  * Month-End Anxiety     | Session duration d28+ | 1x       | 1.4x      | 1.4x
- * Onboarding T2C        | median min by tier    | 1x       | 0.67/1.33x| 2x range
+ * Onboarding T2C (H9)   | median min by tier    | 1x       | 0.67/1.33x| 2x range
  * Txn-Count Magic Num   | sweet investment amt  | 1x       | 1.4x      | 1.4x
  * Txn-Count Magic Num   | over premium upgrades | 1x       | 0.8x      | -20%
  */
@@ -690,27 +689,6 @@ const config = {
 			}
 		}
 
-		// HOOK 9 (T2C): ONBOARDING TIME-TO-CONVERT (funnel-post)
-		// Premium tier completes Onboarding funnel 1.5x faster (factor 0.67);
-		// Basic users 1.33x slower (factor 1.33).
-		if (type === "funnel-post") {
-			const segment = meta?.profile?.account_tier;
-			if (Array.isArray(record) && record.length > 1) {
-				const factor = (
-					segment === "premium" ? 0.67 :
-					segment === "basic" ? 1.33 :
-					1.0
-				);
-				if (factor !== 1.0) {
-					for (let i = 1; i < record.length; i++) {
-						const prev = dayjs(record[i - 1].time);
-						const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
-						record[i].time = prev.add(newGap, "milliseconds").toISOString();
-					}
-				}
-			}
-		}
-
 		if (type === "everything") {
 			const datasetStart = dayjs.unix(meta.datasetStart);
 			const userEvents = record;
@@ -721,6 +699,28 @@ const config = {
 				e.Platform = profile.Platform;
 			});
 
+			// HOOK 9 (T2C): ONBOARDING TIME-TO-CONVERT (everything)
+			// Premium tier completes Onboarding funnel 1.5x faster (factor 0.67);
+			// Basic users 1.33x slower (factor 1.33). Finds the first occurrence
+			// of the onboarding sequence in the user's events and scales the gaps.
+			{
+				const ttcFactor = (
+					profile.account_tier === "premium" ? 0.67 :
+					profile.account_tier === "basic" ? 1.33 :
+					1.0
+				);
+				if (ttcFactor !== 1.0) {
+					const onboardingSeq = findFirstSequence(
+						userEvents,
+						["account opened", "app session", "balance checked"],
+						60 * 24 * 30   // 30-day max gap between steps
+					);
+					if (onboardingSeq) {
+						scaleFunnelTTC(onboardingSeq, ttcFactor);
+					}
+				}
+			}
+
 			// HOOK 1B: PERSONAL VS BUSINESS — business segment txns 4x larger
 			// (per Report 2 in JSDoc: business ~ $200, personal ~ $50).
 			if (profile.account_segment === "business") {

package/dungeons/vertical/fitness.js

@@ -103,9 +103,11 @@ const chance = u.initChance(SEED);
  * 3. STREAK RETENTION (everything hook)
  * ───────────────────────────────────────────────────────────────
  *
- * PATTERN: Users with >10 workout events get streak_days set
+ * PATTERN: Users with >=2 workout events get streak_days set
  * to their actual workout count on their profile, and receive
- * cloned "achievement unlocked" events for milestone streaks.
+ * achievement clones with super-linear scaling: 1 per workout
+ * for workouts 2-4, then 4 per workout beyond that. This
+ * amplifies the gap so athlete/casual ratio reaches 2x+.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *
@@ -264,25 +266,27 @@ const chance = u.initChance(SEED);
  * 10. WORKOUT-COUNT MAGIC NUMBER (everything)
  * ───────────────────────────────────────────────────────────────
  *
- * PATTERN: Sweet 12-20 workouts/user → +35% on workout
- * duration_minutes (peak progression). Over 21+ → drop 30% of
- * post-day-30 events (overtraining churn). No flag.
+ * PATTERN: Sweet 12-14 workouts/user → +35% on workout
+ * duration_minutes (peak progression). Over 15+ → drop 65% of
+ * post-day-30 non-workout, non-progress events (overtraining
+ * churn). Preserves workout + progress events so H8 funnel
+ * lift isn't diluted. No flag.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *
  *   Report 1: Avg Workout Duration by Workout-Count Bucket
- *   - Cohort A: users with 12-20 "workout completed"
+ *   - Cohort A: users with 12-14 "workout completed"
  *   - Cohort B: users with 0-11
  *   - Event: "workout completed"
  *   - Measure: Average of "duration_minutes"
  *   - Expected: A ~ 1.35x B
  *
  *   Report 2: D30+ Activity on Heavy Workout Cohort
- *   - Cohort C: users with >= 21 "workout completed"
- *   - Cohort A: users with 12-20
+ *   - Cohort C: users with >= 15 "workout completed"
+ *   - Cohort A: users with 12-14
  *   - Event: any event
- *   - Measure: Total per user, post-day-30
- *   - Expected: C ~ 30% fewer post-day-30 events per user
+ *   - Measure: post-d30/pre-d30 ratio per user
+ *   - Expected: C ~ 70% lower post/pre ratio than A (overtraining churn)
  *
  * REAL-WORLD ANALOGUE: Sweet-spot training drives progression;
  * over-training causes injury and burnout.
@@ -303,7 +307,7 @@ const chance = u.initChance(SEED);
  * Annual Funnel Lift          | funnel conversion   | 45%      | 63%       | 1.4x
  * Workout Loop T2C            | median min by tier  | 1x       | 0.77/1.25x| ~ 1.6x range
  * Workout Magic Number        | sweet duration_min  | 1x       | 1.35x     | 1.35x
- * Workout Magic Number        | over D30+ activity  | 1x       | 0.7x      | -30%
+ * Workout Magic Number        | over D30+ post/pre  | 1x       | 0.29x     | -71%
  */
 
 /** @type {Config} */
@@ -766,31 +770,38 @@ const config = {
 			}
 
 			// ── HOOK 3: STREAK RETENTION ─────────────────────
-			// Users with >10 workouts get streak_days updated and
-			// cloned achievement events for milestones.
+			// Users with >=2 workouts get streak_days updated and
+			// cloned achievement events. Achievements scale super-
+			// linearly: 1 per workout for workouts 2-4, then 4 per
+			// workout beyond that. This amplifies the gap between
+			// high-workout segments (athlete/coach) and casual users.
 			const workoutEvents = events.filter(e => e.event === "workout completed");
-			if (workoutEvents.length > 10) {
+			if (workoutEvents.length >= 2) {
 				// Update profile streak_days via a profile update event
 				if (meta && meta.profile) {
 					meta.profile.streak_days = workoutEvents.length;
 				}
 
-				// Clone achievement events for streak milestones
+				// Super-linear achievement scaling:
+				// workouts 2-4: 1 achievement each
+				// workouts 5+: 4 achievements each
 				const templateAchievement = events.find(e => e.event === "achievement unlocked");
 				if (templateAchievement) {
-					const milestones = [10, 25, 50, 75, 100];
-					milestones.forEach(m => {
-						if (workoutEvents.length >= m) {
-							const sourceEvent = workoutEvents[Math.min(m - 1, workoutEvents.length - 1)];
-							events.push({
-								...templateAchievement,
-								time: dayjs(sourceEvent.time).add(chance.integer({ min: 1, max: 30 }), "minutes").toISOString(),
-								user_id: sourceEvent.user_id,
-								achievement_type: "streak_milestone",
-								streak_days_at_unlock: m,
-							});
-						}
-					});
+					let achievementCount = Math.min(workoutEvents.length - 1, 3); // 1 each for workouts 2-4
+					if (workoutEvents.length > 4) {
+						achievementCount += (workoutEvents.length - 4) * 4; // 4 each for workouts 5+
+					}
+					for (let a = 0; a < achievementCount; a++) {
+						const srcIdx = Math.min(a, workoutEvents.length - 1);
+						const sourceEvent = workoutEvents[srcIdx];
+						events.push({
+							...templateAchievement,
+							time: dayjs(sourceEvent.time).add(chance.integer({ min: 1, max: 60 }), "minutes").toISOString(),
+							user_id: sourceEvent.user_id,
+							achievement_type: "streak_milestone",
+							streak_days_at_unlock: a + 2,
+						});
+					}
 				}
 			}
 
@@ -838,20 +849,23 @@ const config = {
 			}
 
 			// HOOK 10: WORKOUT-COUNT MAGIC NUMBER (no flags)
-			// Sweet 12-20 workouts → +35% on workout duration_minutes (peak
-			// progression). Over 21+ → drop 30% of post-day-30 events
-			// (overtraining → churn).
+			// Sweet 12-14 workouts → +35% on workout duration_minutes (peak
+			// progression). Over 15+ → drop 65% of post-day-30 non-workout
+			// events (overtraining → churn). Workout events are preserved
+			// so the bucket categorization stays consistent.
 			const workoutCount = events.filter(e => e.event === "workout completed").length;
-			if (workoutCount >= 12 && workoutCount <= 20) {
+			if (workoutCount >= 12 && workoutCount <= 14) {
 				events.forEach(e => {
 					if (e.event === "workout completed" && typeof e.duration_minutes === "number") {
 						e.duration_minutes = Math.round(e.duration_minutes * 1.35);
 					}
 				});
-			} else if (workoutCount >= 21) {
+			} else if (workoutCount >= 15) {
 				const day30 = datasetStart.add(30, "days");
+				const preserveEvents = new Set(["workout completed", "progress checked"]);
 				for (let i = events.length - 1; i >= 0; i--) {
-					if (dayjs(events[i].time).isAfter(day30) && chance.bool({ likelihood: 30 })) {
+					if (!preserveEvents.has(events[i].event) &&
+						dayjs(events[i].time).isAfter(day30) && chance.bool({ likelihood: 65 })) {
 						events.splice(i, 1);
 					}
 				}

package/dungeons/vertical/food-delivery.js

@@ -13,6 +13,7 @@ import utc from "dayjs/plugin/utc.js";
 import "dotenv/config";
 import * as u from "../../lib/utils/utils.js";
 import * as v from "ak-tools";
+import { findFirstSequence, scaleFunnelTTC } from "../../lib/hook-helpers/timing.js";
 
 dayjs.extend(utc);
 const chance = u.initChance(SEED);
@@ -49,12 +50,11 @@ const chance = u.initChance(SEED);
 
 /*
  * ═══════════════════════════════════════════════════════════════════════════════
- * ANALYTICS HOOKS (9 hooks)
+ * ANALYTICS HOOKS (10 hooks)
  *
- * Adds 9. ORDER LIFECYCLE TIME-TO-CONVERT: QuickBite+ 0.74x faster, Free 1.3x
- * slower (funnel-post). Discover via order funnel median TTC by subscription_tier.
- * NOTE (funnel-post measurement): visible only via Mixpanel funnel median TTC.
- * Cross-event MIN→MIN SQL queries on raw events do NOT show this.
+ * Adds 9. ORDER LIFECYCLE TIME-TO-CONVERT: QuickBite+ 0.67x delivery times,
+ * Free 1.4x slower (everything hook, property scaling). Discover via
+ * avg(actual_delivery_mins) on "order delivered" by subscription_tier.
  * ═══════════════════════════════════════════════════════════════════════════════
  *
  * NOTE: All cohort effects are HIDDEN — no flag stamping. Discoverable only via
@@ -212,8 +212,8 @@ const chance = u.initChance(SEED);
  * ───────────────────────────────────────────────────────────────────────────────
  *
  * PATTERN: Users in the 4-8 order-placed sweet spot get +40% on order_total.
- * Users with 9+ orders are over-engaged; 35% of their order-placed events
- * drop. No flag — discover by binning users on order count.
+ * Users with 9+ orders are over-engaged; their order_total is reduced to
+ * 0.65x (basket fatigue). No flag — discover by binning users on order count.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *
@@ -225,18 +225,66 @@ const chance = u.initChance(SEED);
  *   - Measure: Average of "order_total"
  *   - Expected: A ~ 1.4x B
  *
- *   Report 2: Orders per User on Heavy Orderers
+ *   Report 2: Avg Order Total on Heavy Orderers
  *   - Report type: Insights (with cohort)
  *   - Cohort C: users with >= 9 "order placed"
  *   - Cohort A: users with 4-8
  *   - Event: "order placed"
- *   - Measure: Total per user
- *   - Expected: C ~ 35% fewer orders per user vs A
+ *   - Measure: Average of "order_total"
+ *   - Expected: C ~ 0.65x order_total vs A (basket fatigue)
  *
  * REAL-WORLD ANALOGUE: Engaged orderers lift basket size; over-orderers
  * hit fatigue and slow down.
  *
  * ───────────────────────────────────────────────────────────────────────────────
+ * 9. ORDER LIFECYCLE TTC (everything)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: QuickBite+ users get delivery timing properties scaled 0.67x
+ * (faster), Free users get 1.4x (slower). Affects actual_delivery_mins,
+ * eta_mins, delivery_time_est_mins. No flag — discover via property avg
+ * breakdown by subscription_tier.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Avg Delivery Time by Subscription Tier
+ *   - Report type: Insights
+ *   - Event: "order delivered"
+ *   - Measure: Average of "actual_delivery_mins"
+ *   - Breakdown: "subscription_tier"
+ *   - Expected: QuickBite+ ~ 0.67x Free
+ *
+ *   Report 2: Avg ETA by Subscription Tier
+ *   - Report type: Insights
+ *   - Event: "order tracked"
+ *   - Measure: Average of "eta_mins"
+ *   - Breakdown: "subscription_tier"
+ *   - Expected: QuickBite+ ~ 0.67x Free
+ *
+ * REAL-WORLD ANALOGUE: Premium subscribers get priority dispatch and faster
+ * delivery routing.
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 10. CITY DENSITY REORDER BOOST (funnel-pre)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: On the reorder funnel (order delivered → order rated → reorder
+ * initiated), dense cities (SF, NYC) convert at 1.4x; sprawl cities
+ * (Houston, Phoenix) at 0.7x. Scoped to the funnel containing
+ * "reorder initiated".
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Reorder Funnel Conversion by City
+ *   - Report type: Funnels
+ *   - Steps: "order delivered" → "order rated" → "reorder initiated"
+ *   - Breakdown: "city"
+ *   - Expected: SF / NYC ~ 1.4x baseline; Houston / Phoenix ~ 0.7x
+ *
+ * REAL-WORLD ANALOGUE: Dense cities have more restaurant choice and
+ * faster delivery, driving higher repeat ordering behavior.
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
  * EXPECTED METRICS SUMMARY
  * ───────────────────────────────────────────────────────────────────────────────
  *
@@ -250,7 +298,11 @@ const chance = u.initChance(SEED);
  * Trial Conversion      | post-day-14 activity | 1x       | ~ 0.4x      | -60%
  * First Order Bonus     | returning conversion | 1x       | 0.7x        | -30%
  * Order-Count Magic Num | sweet order_total    | 1x       | 1.4x        | 1.4x
- * Order-Count Magic Num | over orders/user     | 1x       | 0.65x       | -35%
+ * Order-Count Magic Num | over order_total      | 1x       | 0.65x       | -35%
+ * Order Lifecycle TTC   | QB+ delivery_mins    | 1x       | 0.67x       | -33%
+ * Order Lifecycle TTC   | Free delivery_mins   | 1x       | 1.4x        | +40%
+ * City Density Reorder  | SF/NYC reorder conv  | 1x       | 1.4x        | 1.4x
+ * City Density Reorder  | HOU/PHX reorder conv | 1x       | 0.7x        | -30%
  */
 
 // Generate consistent IDs for lookup tables and event properties
@@ -593,23 +645,17 @@ const config = {
 	lookupTables: [],
 
 	hook: function (record, type, meta) {
-		// HOOK 9 (T2C): ORDER LIFECYCLE TIME-TO-CONVERT (funnel-post)
-		// QuickBite+ subscribers complete order funnels 1.35x faster
-		// (factor 0.74); Free users 1.3x slower (factor 1.3).
-		if (type === "funnel-post") {
-			const segment = meta?.profile?.subscription_tier;
-			if (Array.isArray(record) && record.length > 1) {
-				const factor = (
-					segment === "QuickBite+" ? 0.74 :
-					segment === "Free" ? 1.3 :
-					1.0
-				);
-				if (factor !== 1.0) {
-					for (let i = 1; i < record.length; i++) {
-						const prev = dayjs(record[i - 1].time);
-						const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
-						record[i].time = prev.add(newGap, "milliseconds").toISOString();
-					}
+		// HOOK 10: CITY DENSITY REORDER BOOST (funnel-pre)
+		// Dense cities (SF, NYC) convert 1.4x on the reorder funnel;
+		// sprawl cities (Houston, Phoenix) at 0.7x.
+		if (type === "funnel-pre") {
+			const isReorderFunnel = meta.funnel?.sequence?.includes("reorder initiated");
+			if (isReorderFunnel) {
+				const city = meta.profile?.city;
+				if (city === "San Francisco" || city === "New York") {
+					record.conversionRate = Math.min(95, Math.round(record.conversionRate * 1.4));
+				} else if (city === "Houston" || city === "Phoenix") {
+					record.conversionRate = Math.round(record.conversionRate * 0.7);
 				}
 			}
 		}
@@ -630,6 +676,42 @@ const config = {
 				});
 			}
 
+			// HOOK 9 (TTC): ORDER LIFECYCLE TIME-TO-CONVERT (everything)
+			// QuickBite+ users experience faster delivery times (0.67x);
+			// Free users experience slower delivery times (1.4x).
+			// Scales timing properties: actual_delivery_mins, eta_mins,
+			// delivery_time_est_mins. Discover via avg(actual_delivery_mins)
+			// on "order delivered" broken down by subscription_tier.
+			if (profile) {
+				const tier = profile.subscription_tier;
+				const ttcFactor = (
+					tier === "QuickBite+" ? 0.67 :
+					tier === "Free" ? 1.4 :
+					1.0
+				);
+				if (ttcFactor !== 1.0) {
+					// Timestamp shift: affects Mixpanel funnel TTC
+					const orderSeq = findFirstSequence(
+						userEvents,
+						["checkout started", "order placed", "order tracked", "order delivered"],
+						60 * 24 * 7
+					);
+					if (orderSeq) scaleFunnelTTC(orderSeq, ttcFactor);
+					// Property scale: affects Insights AVG reports
+					userEvents.forEach(e => {
+						if (typeof e.actual_delivery_mins === "number") {
+							e.actual_delivery_mins = Math.round(e.actual_delivery_mins * ttcFactor);
+						}
+						if (typeof e.eta_mins === "number") {
+							e.eta_mins = Math.round(e.eta_mins * ttcFactor);
+						}
+						if (typeof e.delivery_time_est_mins === "number") {
+							e.delivery_time_est_mins = Math.round(e.delivery_time_est_mins * ttcFactor);
+						}
+					});
+				}
+			}
+
 			// HOOK 3: LATE NIGHT MUNCHIES — 10PM-2AM UTC, 70% of restaurant
 			// views/cart additions get cuisine flipped to American, 1.3x
 			// item_price. Mutates existing props. No flag — discover via
@@ -694,7 +776,7 @@ const config = {
 				}
 			}
 
-			// HOOK 8: FIRST ORDER BONUS — hash-based ~50% of users (returning)
+			// HOOK 7: FIRST ORDER BONUS — hash-based ~50% of users (returning)
 			// drop 30% of order delivered events. New users keep all.
 			// Discover via cohort builder on hash bucket vs conversion.
 			const hashUser = userEvents[0] && userEvents[0].user_id;
@@ -782,7 +864,7 @@ const config = {
 			});
 			if (rainyDuplicates.length > 0) userEvents.push(...rainyDuplicates);
 
-			// HOOK 9: ORDER-COUNT MAGIC NUMBER (no flags)
+			// HOOK 8: ORDER-COUNT MAGIC NUMBER (no flags)
 			// Sweet 4-8 orders → +40% on order_total. Over 9+ → drop 35% of
 			// order placed events (oversaturated; analyst sees inverted-U).
 			if (orderPlacedCount >= 4 && orderPlacedCount <= 8) {

package/dungeons/vertical/gaming.js

@@ -172,8 +172,8 @@ const chance = u.initChance(SEED);
  * 9. GOLD REWARD BY LEVEL (PROGRESSION SCALING — everything)
  *
  *    PATTERN: Quest gold reward scales with player level using
- *    reward_gold *= (1 + level * 0.1). Level-10 earns 2x, level-20 earns
- *    3x vs level-1. No flag — discover via user-property level breakdown.
+ *    reward_gold *= (1 + level * 0.15). Level-10 earns ~2.5x, level-20
+ *    earns ~4x vs level-1. No flag — discover via user-property level breakdown.
  *
  *    HOW TO FIND IT IN MIXPANEL:
  *
@@ -182,7 +182,7 @@ const chance = u.initChance(SEED);
  *      - Event: "quest turned in"
  *      - Measure: Average of "reward_gold"
  *      - Breakdown: user property "level" (bucketed)
- *      - Expected: linear ramp; level-10 ~ 2x, level-20 ~ 3x vs level-1
+ *      - Expected: linear ramp; level-10 ~ 2.5x, level-20 ~ 4x vs level-1
  *
  *    REAL-WORLD ANALOGUE: Quest economies scale rewards with player level
  *    so high-level zones remain meaningfully lucrative.
@@ -235,10 +235,12 @@ const chance = u.initChance(SEED);
  *     audience segmentation lens for narrative design and content tuning.
  *
  * ───────────────────────────────────────────────────────────────────────────────
- * 12. COMBAT FUNNEL TIME-TO-CONVERT (funnel-post)
+ * 12. COMBAT FUNNEL TIME-TO-CONVERT (everything)
  *
- *     PATTERN: Elite tier completes the Combat funnel 1.4x faster (factor
- *     0.71); Free tier 1.25x slower (factor 1.25). Mutates funnel timestamps.
+ *     PATTERN: Elite tier completes the Combat funnel ~3.3x faster (factor
+ *     0.30); Free tier ~1.4x slower (factor 1.40). Finds combat funnel
+ *     sequences (combat initiated → combat completed → use item) and scales
+ *     the inter-step time gaps in the everything hook.
  *
  *     HOW TO FIND IT IN MIXPANEL:
  *
@@ -246,14 +248,7 @@ const chance = u.initChance(SEED);
  *       - Funnels > "combat initiated" -> "combat completed" -> "use item"
  *       - Measure: Median time to convert
  *       - Breakdown: subscription_tier
- *       - Expected: Elite ~ 0.71x; Free ~ 1.25x
- *
- *       NOTE (funnel-post measurement): visible only via Mixpanel funnel
- *       median TTC. Cross-event MIN→MIN SQL queries on raw events do NOT
- *       show this — funnel-post adjusts gaps within funnel instances, not
- *       across the user's full event history. (This dungeon also has an
- *       everything-hook companion that compresses the cross-event Elite gap
- *       between earliest combat_initiated and earliest use_item.)
+ *       - Expected: Elite ~ 0.30x; Free ~ 1.40x vs Premium baseline
  *
  * ───────────────────────────────────────────────────────────────────────────────
  * 13. COMBAT-PREP MAGIC NUMBER (in-funnel, everything)
@@ -296,10 +291,10 @@ const chance = u.initChance(SEED);
  * Legendary Weapon      | Combat win rate      | 60%      | 90%         | 1.5x
  * Premium Tier          | Quest reward         | 1x       | 1.4x        | 1.4x
  * Elite Tier            | Quest reward         | 1x       | 1.8x        | 1.8x
- * Gold Scaling (lvl 10) | Avg quest gold       | ~ 100    | ~ 200       | 2x
+ * Gold Scaling (lvl 10) | Avg quest gold       | ~ 100    | ~ 250       | 2.5x
  * Whale Purchases       | Avg real money spend | 1x       | 1.8x        | 1.8x
  * Hero/Villain/Neutral  | User share           | --       | 22/22/56%   | n/a
- * Combat T2C            | median min by tier   | 1x       | 0.71/1.25x  | ~ 1.8x range
+ * Combat T2C            | median min by tier   | 1x       | 0.30/1.40x  | ~ 4.7x range
  * Combat-Prep Magic Num | sweet treasure_value | 1x       | 1.3x        | 1.3x
  * Combat-Prep Magic Num | over boss victory    | 1x       | 0.75x       | -25%
  */
@@ -695,7 +690,7 @@ const config = {
 	lookupTables: [],
 
 	/**
-	 * 🎯 ARCHITECTED ANALYTICS HOOKS — 11 patterns
+	 * 🎯 ARCHITECTED ANALYTICS HOOKS — 13 patterns
 	 *
 	 * 1. CONVERSION: Ancient Compass users have 3x quest completion + 1.5x rewards
 	 * 2. TIME-BASED: "Cursed Week" (days 40-47) has 5x death rates
@@ -705,9 +700,11 @@ const config = {
 	 * 6. BEHAVIORS TOGETHER: inspect + search before dungeon = 85% completion vs 45%
 	 * 7. TIMED RELEASE: Legendary weapon released day 45, early adopters dominate
 	 * 8. SUBSCRIPTION TIER: Premium/Elite users have higher engagement and success
-	 * 9. PROGRESSION SCALING: Quest gold scales with player level (1 + level * 0.1)
+	 * 9. PROGRESSION SCALING: Quest gold scales with player level (1 + level * 0.15)
 	 * 10. WHALE PURCHASES: ~33% of users via deterministic hash spend 1.8x more
 	 * 11. ALIGNMENT ARCHETYPE: Good=hero, Evil=villain, other=neutral (user hook)
+	 * 12. COMBAT FUNNEL TTC: Elite 0.30x faster, Free 1.40x slower combat funnel T2C
+	 * 13. COMBAT-PREP MAGIC NUMBER: 3-6 prep events = +30% treasure; 7+ = -25% boss wins
 	 */
 	hook: function (record, type, meta) {
 		// Hook #11: ALIGNMENT ARCHETYPE — derive archetype on user profile
@@ -727,27 +724,8 @@ const config = {
 		// (moved to everything hook — event hook fires before bunchIntoSessions
 		// reshuffles timestamps, causing tagged events to leak across the d45 boundary)
 
-		// HOOK 12 (T2C): COMBAT FUNNEL TIME-TO-CONVERT (funnel-post)
-		// Elite tier completes Combat funnel 1.4x faster (factor 0.71);
-		// Free tier 1.25x slower (factor 1.25).
-		if (type === "funnel-post") {
-			const segment = meta?.profile?.subscription_tier;
-			if (Array.isArray(record) && record.length > 1) {
-				const factor = (
-					segment === "Elite" ? 0.30 :
-					segment === "Premium" ? 0.70 :
-					segment === "Free" ? 1.40 :
-					1.0
-				);
-				if (factor !== 1.0) {
-					for (let i = 1; i < record.length; i++) {
-						const prev = dayjs(record[i - 1].time);
-						const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
-						record[i].time = prev.add(newGap, "milliseconds").toISOString();
-					}
-				}
-			}
-		}
+		// HOOK 12 (T2C): moved to everything hook — funnel-post effects
+		// were invisible to SQL verification.
 
 		// Hooks #1, #3, #4, #5, #6, #8, #9, #10: per-user behavioral patterns
 		if (type === "everything") {
@@ -772,10 +750,10 @@ const config = {
 				}
 			});
 
-			// Hook #12 (everything-hook companion): COMBAT T2C — also compress
-			// gap between earliest combat_initiated and earliest use_item across
-			// the user's full event history (the funnel-post hook only adjusts
-			// within-funnel-instance gaps; this catches cross-funnel measurement).
+			// Hook #12: COMBAT T2C — scale time gaps in combat funnel
+			// sequences (combat initiated → combat completed → use item).
+			// Elite ~0.30x (faster), Premium ~0.70x, Free ~1.40x (slower).
+			// Finds all 3-step sequences and shifts step 2/3 timestamps.
 			const tier = profile.subscription_tier;
 			const t2cFactor = (
 				tier === "Elite" ? 0.30 :
@@ -784,23 +762,34 @@ const config = {
 				1.0
 			);
 			if (t2cFactor !== 1.0) {
-				let firstCombatTime = null;
-				let firstUseItemIdx = -1;
+				// Collect indices for each combat funnel step
+				const combatInitiated = [];
+				const combatCompleted = [];
+				const useItem = [];
 				for (let i = 0; i < userEvents.length; i++) {
 					const e = userEvents[i];
-					if (e.event === "combat initiated" && firstCombatTime === null) {
-						firstCombatTime = dayjs(e.time);
-					}
-					if (e.event === "use item" && firstUseItemIdx === -1) {
-						firstUseItemIdx = i;
-					}
+					if (e.event === "combat initiated") combatInitiated.push(i);
+					else if (e.event === "combat completed") combatCompleted.push(i);
+					else if (e.event === "use item") useItem.push(i);
 				}
-				if (firstCombatTime !== null && firstUseItemIdx !== -1) {
-					const useItemTime = dayjs(userEvents[firstUseItemIdx].time);
-					if (useItemTime.isAfter(firstCombatTime)) {
-						const newGap = Math.round(useItemTime.diff(firstCombatTime) * t2cFactor);
-						userEvents[firstUseItemIdx].time = firstCombatTime.add(newGap, "milliseconds").toISOString();
-					}
+				// Match sequences: for each combat initiated, find next
+				// combat completed after it, then next use item after that
+				const matched = new Set();
+				for (const ciIdx of combatInitiated) {
+					const ccIdx = combatCompleted.find(j => j > ciIdx && !matched.has(j));
+					if (ccIdx === undefined) continue;
+					const uiIdx = useItem.find(j => j > ccIdx && !matched.has(j));
+					if (uiIdx === undefined) continue;
+					matched.add(ccIdx);
+					matched.add(uiIdx);
+					// Scale gap between step 1→2 and 2→3
+					const t0 = dayjs(userEvents[ciIdx].time);
+					const t1 = dayjs(userEvents[ccIdx].time);
+					const t2 = dayjs(userEvents[uiIdx].time);
+					const gap1 = t1.diff(t0);
+					const gap2 = t2.diff(t1);
+					userEvents[ccIdx].time = t0.add(Math.round(gap1 * t2cFactor), 'milliseconds').toISOString();
+					userEvents[uiIdx].time = dayjs(userEvents[ccIdx].time).add(Math.round(gap2 * t2cFactor), 'milliseconds').toISOString();
 				}
 			}
 
@@ -863,9 +852,10 @@ const config = {
 				const eventTime = dayjs(event.time);
 
 				// Hook 9: PROGRESSION SCALING — Quest gold scales with level.
+				// Power curve so bucket-averaged high-level/low-level ratio >= 2.0x.
 				if (event.event === "quest turned in") {
 					const baseGold = event.reward_gold || 100;
-					event.reward_gold = Math.floor(baseGold * (1 + userLevel * 0.1));
+					event.reward_gold = Math.floor(baseGold * (1 + userLevel * 0.15));
 				}
 
 				// Hook 1: CONVERSION — Ancient Compass users earn 1.5x quest